Shows
Agentic AI, Digital, MarTech, Data and CX TransformationSimplifying Agentic eCommerceWhy is Agentic Commerce gaining such traction at this specific moment? The recent, mind-blowing leaps in “GenerativeAI” and “Large Language Models (LLMs)” have dramatically improved AI's ability to understand natural human language. This sophistication means AI can now "get" what we truly want, even if our instructions are nuanced or incomplete. Agentic commerce is the ultimate answer to this craving, promisingto make shopping practically effortless. Add to this the increasing interconnectivity of digital applications and a maturing data infrastructure, and you have the fertile ground necessary for these intelligent agents to thrive.Podcast Covers:Deconstructing Agentic Commerce...2025-07-2320 min
Agentic AI, Digital, MarTech, Data and CX TransformationAnswer Engine Optimization (AEO) - For MarketersInterview -PodcastOptimising for AI searchHow to master the shift from SEO to Answer Engine Optimisation (AEO)…Interviewed by Rodrigo Wielhouwer, Founder, Datafeed.Topic: How AI is changing consumer search behaviour: with Nishith SrivastavaConsumer behaviour is undergoing a significant transformation, particularly in terms of how people discover products and services. Gartner forecasts a 25% decrease in traditional search engine volume by 2026, largely driven by the rise of AI chatbots. This shift in searches towards AI-powered platforms, demands a new approach to visibility and engagement from marketers.To gain a deeper understanding of t...2025-06-1510 min
Agentic AI, Digital, MarTech, Data and CX TransformationAnswer Engine Optimization (AEO) – For DummiesThis podcast introduces Answer Engine Optimization (AEO) as a critical digital strategy for the age of AI-driven search. It explains that unlike traditional SEO focusing on broad keyword ranking, AEO aims to position content to provide direct answers to user queries through platforms like Google SGE, Microsoft Copilot, and AI chatbots. The podcast outlines key strategies for implementing AEO, including optimising content for voice search, using structured data markup, and creating comprehensive FAQ pages, emphasizing that this approach enhances online visibility, user engagement, and organic traffic by establishing brand authority in the evolving search landscape.Topic...2025-05-0819 min
Agentic AI, Digital, MarTech, Data and CX TransformationVibe Marketing - For DummiesThis podcast discusses Vibe Marketing, a modern approach that leverages AI tools and automation to significantly enhance marketing efficiency and effectiveness. It explains that vibe marketing allows a small team, or even a single marketer, to perform complex tasks like rapid ad testing, multi-channel campaign deployment, and data analysis, which traditionally required numerous specialists. The podcast contrasts vibe marketing with traditional methods, highlighting its speed and emphasis on AI handling execution while humans focus on strategy and brand voice. Several examples of brands successfully using vibe marketing are provided, alongside actionable steps and specific AI tools to help bu...2025-04-2921 min
Agentic AI, Digital, MarTech, Data and CX TransformationAI Agents – For DummiesAI agents are software tools that act autonomously to perform tasks, leveraging AI models, particularly large language models, to understand language and interact with systems. These agents can automate workflows, augment individual productivity, and even form complex, collaborative systems within organisations. Recent advancements have enabled agents to move beyond knowledge retrieval to action-oriented capabilities, leading to their potential widespread adoption across various industries. The podcast covers different types of AI agents, their operational processes, and their relationship with LLMs, further exploring their potential to drive business growth by reimagining processes and modernising infrastructure. Organisations face hurd...2025-04-1818 min
Agentic AI, Digital, MarTech, Data and CX TransformationVibe Marketing: What, Why, How, Steps, Use Cases and The FutureThe Global Marketing Technology market, valued at $250 billion in 2024 is projected to experience substantial growth, with a compound annual rate of 12% anticipated through 2030. This growth is primarily driven by the increasing adoption of artificial intelligence (AI). (Statista) AI has the potential to automate up to 30% of marketing tasks by 2025. (McKinsey)What vibe marketing adds is a framework to harness this automation not just for efficiency, but for exponential growth.Vibe marketing is a significant evolution in marketing, driven by artificial intelligence and accessible automation, promising faster campaign cycles and greater efficiency. This new approach empowers marketers to achieve exponential growt...2025-04-1125 min
Agentic AI, Digital, MarTech, Data and CX TransformationAgentic AI - For HealthcareAgentic AI, a form of artificial intelligence capable of autonomous action and decision-making, is poised to significantly reshape the healthcare industry. This podcast highlights how Agentic AI can enhance diagnostic accuracy, personalise treatment plans, and streamline administrative tasks, ultimately leading to improved patient outcomes and reduced costs. Furthermore, it discusses the potential of agentic AI to accelerate drug discovery and improve access to healthcare, particularly in underserved areas. The podcast also addresses crucial challenges for successful implementation, such as data quality and the need for strategic integration, offering solutions like centralised governance and a focus on measurable value.2025-04-0718 min
Agentic AI, Digital, MarTech, Data and CX TransformationAgentic AI - For B2BAgentic AI: Transforming B2B Ecosystems in Key Industries This podcast explores the burgeoning field of agentic artificial intelligence (AgenticAI) and its transformative impact on business-to-business (B2B) ecosystems, particularly within pharmaceuticals, industrial manufacturing, chemicals, and oil & gas. It highlights the projected substantial growth of this market and contrasts agentic AI with generative AI, emphasising its specialisation in vertical-specific applications using proprietary data. It discusses various use cases across these industries, illustrating how agentic AI enhances efficiency, optimises workflows, and improves decision-making through technologies like AI, IoT, and digital twins, ultimately leading to more proac...2025-04-0216 min
Agentic AI, Digital, MarTech, Data and CX TransformationDeriving ROI from GenAIThis podcast examines the challenges and strategies for deriving return on investment (ROI) from generative AI (GenAI) investments. It then highlights the significant economic potential of GenAI, citing projections of trillions of dollars inadded value, while also cautioning that enthusiasm currently outpaces understanding. The podcast then delves deeper into specific challenges in measuring GenAI ROI, such as the lack of standardised metrics, the complexity of attributing impact, and the difficulty in quantifying intangible benefits. It advocates for a balancedapproach to key performance indicators (KPIs), incorporating both financial and non-financial metrics. Furthermore, it provides a balanced...2025-03-0719 min
Agentic AI, Digital, MarTech, Data and CX TransformationArtificial Super Intelligence (ASI) - Are we prepared?This podcast examines the progression of artificial intelligence (AI) from its current narrow applications (ANI) to the theoretical realms of Artificial General Intelligence (AGI) and Artificial Superintelligence (ASI). It defines AGI as AI mirroring human cognitive abilities and ASI as AI surpassing human intelligence in every aspect. It further explores the potential benefits of AGI and ASI, including advancements in healthcare, science, and problem-solving, as well as associated risks, such as loss of human control and ethical dilemmas. It identifies key technologies that may drive the evolution towards ASI and presents existing AI applications as fou...2025-03-0311 min
Agentic AI, Digital, MarTech, Data and CX TransformationAgentic AI - For eCommerceThe era of autonomous, AI-driven commerce is here. The question isn’t whether AI will redefine eCommerce—it already has. The real challenge is: Are you ready to embrace it?This podcast explores the rise of "Agentic Commerce" and its potential to transform the eCommerce landscape. Section 1: How Agentic AI is transforming the eCommerceLandscape - Highlights significant investments in Agentic AI by techgiants like Microsoft, Tesla, Amazon, and Google. - Diverse applications of Agentic AI across B2B and B2Csectors, including autonomous procurement, personalised shopping assistants, and...2025-02-2414 min
Agentic AI, Digital, MarTech, Data and CX TransformationDigital Twins: Transforming eCommerce and RetailThis podcast introduces the concept of digital twins and their growing importance in eCommerce and retail. They define digital twins as virtual representations of physical products, customers, or operational processes, and highlight their capacity to simulate behaviours and improve decision-making. Applications span personalised shopping experiences through interactive product visualisation, enhanced product development via real-time consumer insights, and optimised supply chain management. The authors stress digital twins' role in predictive consumer insights, sustainable practices, and potential advancements through AI, AR, 5G, and expansion into new retail sectors. Adopting digital twins can give retail firms an...2025-02-2416 min
Agentic AI, Digital, MarTech, Data and CX TransformationAgentic AI: For DummiesAgentic AI, unlike traditional AI, operates autonomously, making decisions and acting independently within defined parameters. The podcast covers:
What is Agentic AI
Differences between Agentic AI with Generative AI
Several real-world applications across diverse sectors, including telecoms, insurance, and pharmaceuticals, are detailed, showcasing its potential to improve customer experience, automate workflows, and enhance efficiency.
2025-01-3014 min
Agentic AI, Digital, MarTech, Data and CX TransformationOmnichannel Loyalty Ecosystem – Building BlocksThe podcast outlines a modern approach to omnichannel customer loyalty programs. It emphasizes shifting from transactional loyalty based on rewards to cultivating deeper, emotional connections with customers. The approach uses a layered technological architecture, incorporating AI and machine learning, to personalize customer experiences across all touchpoints (online, in-store, mobile). This system facilitates real-time data analysis and integration to enable hyper-personalised campaigns, improved customer engagement, and increased lifetime value. Ultimately, the goal is to transform loyalty from a retention strategy into a core driver of sustainable business growth.2025-01-1025 min
Agentic AI, Digital, MarTech, Data and CX TransformationDigital Transformation Priorities in 2025This podcast on Digital Transformation Priorities for 2025 outlines key digital transformation priorities for CIOs in 2025. A shift in focus from rapid AI adoption to a more measured approach, prioritising employee AI readiness, robust data governance, and comprehensive security training is happening. It furthers identifies key areas for increased investment, including upskilling initiatives, improved data quality, and cloud migration, while simultaneously advising against rushed AI projects lacking clear business value, inefficient migrations, and assuming employee self-sufficiency in adopting new technologies. The podcast highlights the importance of a holistic, data-driven approach to digital transformation that improves business outcomes and enhances customer experi...2025-01-0929 min
Agentic AI, Digital, MarTech, Data and CX TransformationObstacles in AI-Led Hyper-Personalized CX AdoptionNishith Srivastava's report explores the significant hurdles preventing widespread adoption of AI-driven hyper-personalised customer experiences. Key challenges highlighted include data privacy concerns limiting data collection, data silos hindering insightful analysis, high implementation costs, consumer scepticism towards AI, and the rapid evolution of customer preferences outpacing algorithmic adaptation. The report emphasises the need for robust data management, ethical AI practices, and skilled personnel to overcome these obstacles and successfully integrate AI for enhanced customer experiences. Ultimately, the author argues that while the potential benefits are substantial, realising the full potential of AI in customer experience requires addressing these crucial challenges.
...2025-01-0715 min
Agentic AI, Digital, MarTech, Data and CX TransformationPredictive Personas: Holy Combo of Data, Machine Learning, Predictive Analytics and AIAgentic AI - Predictive Personas: Holy Combo of Data, Machine Learning, Predictive Analytics and AIThe article explores #PredictivePersonas," a marketing technique using #data, #machinelearning, and #AI to anticipate customer behaviour and preferences. It details how top companies like Netflix and Spotify utilise this approach, providing case studies across various sectors demonstrating how businesses predict and adapt to evolving customer personas. STEP 1: Get the data foundation in place with your Customer Data Platforms (#CDPs)STEP 2: Derive insights on an auto mode with Machine Learning and #PredictiveAnalyticsSTEP 3: Transition from Hyper-Personalised to...2024-12-1215 min
Agentic AI, Digital, MarTech, Data and CX TransformationAgentic AI driven Omnichannel CX: New Use Cases & Maturity MatrixThis podcast explores the application of artificial intelligence (AI) and generative AI (GenAI) to enhance omnichannel customer experience (CX).
It details several use cases, ranging from personalised content creation and predictive customer support to in-store analytics and campaign optimisation.
It assesses the current adoption and demand for these AI-driven solutions, categorising them by their level of implementation and discussion within businesses. The ultimate goal is to create a seamless, data-driven omnichannel CX that improves customer satisfaction, boosts revenue, and fosters long-term loyalty. Several examples are used to illustrate successful AI implementations.
2024-11-2913 min
Agentic AI, Digital, MarTech, Data and CX TransformationHow to use Data to Transform Omnichannel Consumer Experience (CX)Creating exceptional omnichannel consumer experiences often necessitates brands to adopt a data-driven approach to their digital transformation initiatives. Each component of their IT ecosystem, from establishing a foundation with data platforms to effectively integrating data and analytics across all components, plays a crucial role. By ensuring strong data & analytics connections among these interconnected blocks, brands can ultimately construct & enable an ecosystem that facilitates seamless omnichannel consumer experience. This strategy relies on a three-layer interconnected framework:
LAYER 1: Data Strategy → Digital Transformation
LAYER 2: Digital Transformation → MarTech Transformation
LAYER 3: MarTech Transformation → AI driven Omnichannel CX
This...2024-11-0217 min
Agentic AI, Digital, MarTech, Data and CX TransformationTransform from Customer Experience (CX) to Customer Lifecycle Experience (CLX)In today’s hyper-connected world, brands are laser-focused on creating memorable Consumer Experience (CX) journeys. By employing omnichannel strategies, they aim to provide seamless experiences across every touchpoint, using data-driven approaches and advanced marketing technologies. However, to truly transform into a preferred brand and foster long-term relationships, businesses must evolve beyond the short-term CX focus. The future lies in cultivating a Customer Lifecycle Experience (CLX), an approach that nurtures relationships over time to maximize total lifecycle value from each customer.
Read More: https://medium.com/@28thjun/transform-from-customer-experience-cx-to-customer-lifecycle-experience-clx-09e5ebd38c682024-10-2012 min
Agentic AI, Digital, MarTech, Data and CX TransformationLooking Inside The Box - Contextualising Innovation for Digital TransformationNishith Srivastava, Vice President of Continental Europe at Tech Mahindra, approach of ‘looking inside the box’ signifies a paradigm shift—a shift towards innovation rooted in practicality and customer-centricity, redefining the way businesses perceive and embrace innovation in the digital age.
In a dynamic landscape defined by rapid technological advancements, Tech Mahindra stands at the forefront of innovation. With a steadfast commitment to delivering transformative solutions, the company adopts a unique approach—one that involves 'looking inside the box' to contextualize innovation.
At the helm of this endeavour is Nishith Srivastava, Vice President, Europe at Tech Mah...2024-10-0809 min
Agentic AI, Digital, MarTech, Data and CX TransformationLeveraging Gen-AI across Martech EcosystemWith McKinsey’s projection that Generative AI (GenAI) could contribute up to $4.4 trillion in global annual productivity, it’s clear that the technology will have transformative effects across industries. Notably, Sales and Marketing, which McKinsey estimates will contribute a significant portion of that value, stand to benefit from GenAI in numerous ways.
As marketers face rising customer expectations, they must find ways to use GenAI strategically to enhance the entire consumer experience. This involves rethinking how they approach data analytics, content generation, campaign management, and performance measurement.
This podcast explores how Generative AI (GenAI) can be used...2024-10-0707 min
Agentic AI, Digital, MarTech, Data and CX TransformationMigrating to Composable Commerce with Multi-Region Roll-outThe podcast provides guidance on migrating to a composable commerce platform, focusing on multi-region rollouts. It breaks down the migration process into several key steps, including evaluating the existing landscape, adopting a modular strategy, and addressing potential bottlenecks.
The podcast also offers recommendations for different commerce platforms (e.g. Adobe, SAP, Salesforce, VTex, Spryker) based on business model (B2B, B2C, B2B2C) and emphasizes the importance of data localization, compliance, and performance optimisation for international expansion.
Finally, it highlights essential key performance indicators (KPIs) and objectives and key results (OKRs) to track...2024-10-0718 min
Agentic AI, Digital, MarTech, Data and CX TransformationHow Retail Companies can Reduce TCO - IT Costs and Increase Operational Efficiency?Retail companies are struggling to manage their IT costs and derive maximum operational efficiency as outlook for consumer spending remains uncertain. Interestingly, with latest innovations, technology advancements and continuous endeavour for enhancing customer experience, retail companies across the globe are looking for vendors who can not only do implementations or provide ongoing support and enhancements to their IT infrastructure.
They are actually expecting their IT vendors to evolve as their partners and provide best practices as well innovating approaches to reduce their costs i.e. year-on-year IT budgets and provide operational efficiency. In simple words, retail companies...2024-10-0716 min