Shows
GSD EntrepreneurCLAY WELDON: Getting Clear On What You Really Want, Building A Dream Team, And Wrapping Up An Incredible WeekendSometimes you get to be a part of something that you know is really special, and you find yourself wishing that all of life could be experienced on that level. This past weekend was one such weekend. We were in Park City, UT with 50 gym owners talking about all things business at the 321GoProject […]
2018-05-0846 minGSD EntrepreneurFailing Often, Gaining Clear Perspective, And Figuring Out Your Unique ContributionThis is a little different episode because I have the privilege of stepping in as guest host of the 321GoProject podcast and interview its incredible weekly host, Matt Scanlon. I’m missing my wing-woman, Statoya, in this episode, but flying solo only makes me realize how much I love flying with her as my co-host. Matt […]
2018-01-301h 07
321Go PodcastEp 116 | Family and Entrepreneurship, Coming out of the Struggle, and the Future of MarketingA huge thank you to our sponsors, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses.
We're joined by the Founder and CEO of 321GoProject - Clay Weldon. We open the show chatting about Clay's early days as an entrepreneur; getting laid off during the recession and providing for his family during the most difficult of times. We...
2017-08-0158 minGSD EntrepreneurOutsourcing, Working Your Strengths, and Having A Growth MindsetIn this episode, we give you a (self-proclaimed) super fun mashup of 3 podcast hosts. This week we double as both the interviewers and the interviewees as we join forces with the one and only, Matt Scanlon. Matt is the host of the 321GoProject podcast (a podcast geared primarily for the fitness industry) and is […]
2017-06-131h 05321Go PodcastEp 104 | Build Your Marketing Plan 1% at a Time“The 1 Percent Rule states that over time the majority of the rewards in a given field will accumulate to the people, teams, and organizations that maintain a 1 percent advantage over the alternatives. You don't need to be twice as good to get twice the results. You just need to be slightly better.” - James Clear
We’re joined this week by 321Go Owner and Founder, Clay Weldon, to chat about our Marketing theme.
We open the show discussing ways that gyms can strive to improve by 1%, incrementally compounding their advantage over the competition.
In the latter half of the episode, we sha...
2017-05-0953 min321Go PodcastEp 88 | Where to Start with Content MarketingAshley Bacsu from CrossFit 317 joins us this week to share ways you can begin to build up your online presence and engagement.
Content Marketing is arguably the #1 thing you can do to build Brand Awareness, which equals more members. Not only does it increase new membership, but it’s an effective way to increase member engagement and transmit culture.
You know your Core Values. Now it’s time to share them with the world.
For more on Content Marketing including an entire course with dozens of content ideas and templates, visit Hub.321GoProject.com
2017-01-1752 min321Go PodcastEp 85 | Set and Crush Your Goals in 2017The vast majority of people who make a resolution will fail.
The vast majority of people who make a business goal will fail at that goal.
So, what gives? Is it the goal? Is it the person? Is it the tools?
This episode is all about goals and our 2017 Set and Crush Your Goals Challenge. You have just a few days to still sign up: https://321goproject.com/goal-setting-challenge/
2016-12-2748 min321Go PodcastEp 73 | Kid Care, Coaching a Great Class, and Leaving with a SmileThere is still room to squeeze in on the 30for30 Business Challenge. Accept the challenge here: http://321goproject.com/30for30/
We're joined today by Don Moss - owner of CrossFit Apogee and rockstar contributor to the Hub Platform. Today, we chat about two of his courses: Creating a Kid Care Program and Coaching a Great Class.
But the broader theme in today's show is Culture. You have 60 minutes a day to transmit your vision of culture. How will you do it?
2016-10-0445 min321Go PodcastEp 72 | Do You Have the Habits of an Entrepreneur?How many times have you told an athlete that results come from consistent effort over time?
Why, then, do we think that our business growth would be any different? What are we waiting for - the right tactic, that “one thing”, motivation?
Here’s our challenge to you - dedicate a small sliver of time each day to developing the habits of an entrepreneur. Have a vision of where you want to be and work each day to achieve it.
We’re asking for 30 minutes a day - no more, no less.
In this episode, Julie Weldon shares with us how she...
2016-09-2747 min321Go PodcastEp 71 | Chat with the Girls Gone WODIn a Podcast-inception, The Girls Gone WOD Podcast and 321Go Podcast join forces to bring you a joint episode from two perspectives.
For the gym owners listening, this is an important episode. While on the surface, this was a (really) fun conversation, I think we can take away much more. Specifically:
1. Content - You MUST create regular content to your audience. No excuses. Rip off the band-aid and get it done.
2. What are your future members feeling before they join? This is HUGE. Joy shares her experience of joining a CrossFit gym. What can you take away from this unique...
2016-09-201h 01321Go PodcastEp 70 | I Want to Improve My Business but I Don't Know Where to StartWe're joined this week by the Founder of 321Go, Clay Weldon, to chat about direction and habit.
We're all guilty of looking for "that one thing" to make our business better. "What's the one thing you've done to get more people in the door?" "Does anyone have a template for ___?" "How do I price ___?"
We've talked with a TON of gym owners and have heard it all. We get it - it's tempting to turn to the internet for answers and quick fixes. We're all pressed for time after all.
We're here to make a case for 2 things to push...
2016-09-1352 min321Go PodcastEp 64 | Music in Your Gym Pt II, Questions for Your Attorney, and Passive IncomeDo I need a music license? Do I need an operating agreement? Do I need an attorney?
When you're in the infancy of your fitness business, these things seem to be the furthest from top-of-mind. But, they are HUGELY important. Enter our most popular guest: Sandy Shepard.
Sandy Shepard – an Intellectual Property, Trademark, and Contract Attorney (among MANY other credentials). Sandy is the author of three books, Chief Legal and Business Strategist at Good Solutions, dog lover, and all-around purveyor of good vibes and assistance to entrepreneurs.
Today, we give you a timeline and template of questions you need to be...
2016-08-021h 16321Go PodcastEp 57 | Content Marketing IP, Music in Your Gym, and Scrubbing Your BlogDo I need to buy a music license? Can I use an image on my blog? Do I need permission to use pictures of my members?
We're joined this week by Sandy Shepard - an Intellectual Property, Trademark, and Contract Attorney (among MANY other credentials). Sandy is the author of three books, Chief Legal and Business Strategist at Good Solutions, dog lover, and all-around purveyor of good vibes and assistance to entrepreneurs.
Sandy helps us make sense of the legal issues we continually hear coming from gym owners all across the country.
In this episode we cover the use of...
2016-06-1454 min321Go PodcastEp 54 | More than a mentor - Building your boardLast week on the blog we asked the question: Do you really need a mentor?
This week we're joined by 321GoProject's brand ambassador Julie Weldon to dissect this idea even more. In business, we've always been leery of blanket "experts" and "that one system that will turn things around."
The reality is - at a certain point - you WILL require very specific expertise in one area of your business; accounting, legal advice, logo design, marketing automation execution, or re-investment strategy. A single mentor or system will ultimately find logical exhaustion in expertise. General knowledge can only take you so...
2016-05-2448 min321Go PodcastEp 53 | Events 2.0 - How to make your's stand out from the restIf you own a gym in a crowded market, there's probably some type of event or competition going on nearly every weekend. With so many events going on, what can you do to differentiate?
We're joined today by gym owner and 321GoProject Team Member Stefan Cox to chat about some ways he's really pushing the envelope with his events through using partners, sponsors, and beneficiaries.
2016-05-1737 min321Go PodcastEp 52 | Using Social Media Properly to Build Brand AwarenessWe're joined today by the Founder and CEO of Thick to Thin Apparel and 321GoProject's Social Media Guru, Andrea Kuchinski.
Andrea opens the show sharing a familiar story for most entrepreneurs - leaving the day job. Her candor and insight are a valuable anecdote for any business owner.
We then dive into the focus of the show - social media. Primarily, we define the roles of various platforms and share some examples of the types of content to share across your different accounts. We also share some of the biggest mistakes we see from small business owners in social media.
...
2016-05-1042 min321Go PodcastEp 51 | The Discount EpisodeThis week we're joined by 321GoProject Business Mentor & owner of CrossFit Burke, Jamie Gallagher.
We kick off the show by going through a quick re-cap of our most recent weekend business seminar. Jamie shares with us some ways he's really pushing things forward in his gym by providing some insight and tips that we can all use this week.
Getting into the main subject of the day's episode, we chat discounts. Specifically, we frame the discussion around the "9 Financial Metrics to Know" from last week's episode and from the 321GoProject blog.
Specifically, what is the role of discount in a...
2016-05-0344 min321Go PodcastEp 50 | Your 9 Financial Metrics to KnowHow do you make key business decisions? Based on your gut? Or data? The truth is business is a healthy mix of both.
Your vision and instinct are the birthplace of innovation. Data is how you'll evaluate the original idea borne of instinct.
The reality is that most of business is simply throwing something at the wall to see what sticks. Once something sticks, it's important that we follow up with the financial metrics and behavior patterns that caused that idea to stick.
This week's episode will begin to uncover some of these key indicators of financial health in your...
2016-04-2646 min321Go PodcastEp 38 | MOMENTUM - Strategy and ExecutionYesterday, the 321GoProject team launched MOMENTUM.
In today's episode, I dive a little deeper into the platform but - more importantly - discuss the strategies that will drive your business into the future. The reality is that our market is shifting. Our potential client base is growing but is, generally, unaware of how your gym can solve their problems.
At the heart of MOMENTUM is a partnership. Just as you probably come alongside your members to consistently work toward their goals, the MOMENTUM team comes alongside your gym to achieve and push through your business goals.
The Platform is threefold:
...
2016-02-0224 min321Go PodcastEp 37 | Entrepreneurial Talent and Survey DataResults are in for the 2016 Annual Box Owners Survey.
866 gym owners responded to this year's survey. For those of you that took the time out of your busy schedule to complete the survey - Thank You. You should have a copy of the results as well as a summary in your inbox now.
If you didn't fill out the survey, I highly recommend you pick up a copy here: http://321goproject.com/product/survey-report-2016/
So, what did the survey reveal? In essence, we're at an exciting time in our industry. Most gyms are knocking on the door of the 5 year...
2016-01-2625 min321Go PodcastEp 36 | Marketing Automation and Strategies"Tactics come and go but strategies push businesses forward."
We're joined again by Josh Sturgeon, co-founder of EmberTribe and SEO expert at 321GoProject.
We unpack a few terms related to marketing. Specifically we talk about Marketing Automation & identify a few popular tactics to execute on strategy.
Here are a few questions to determine the health of your marketing strategy:
-How do people first interact with you? What's the entry point of your membership funnel?
-Do you have options for people to interact with your brand who aren't ready to purchase?
-What is your plan to move people from online to...
2016-01-1927 min321Go PodcastEp 34 | 321Go Founder Clay WeldonIn the first episode of the new year, I sit down with the founder of 321GoProject - Clay Weldon.
Clay fills us in on the founding of 321GoProject. A founding that looks very familiar to that of CrossFit - helping as many people as possible through a vibrant open-source community.
5 years and nearly 1,000 gym owners helped later, Clay shares where he sees our industry trending in 2016 - executing strong tactics on the strategies that are proven to work.
This is the heart of our new platform - MOMENTUM. At its core, MOMENTUM looks much like your relationship with your athletes...
2016-01-0421 min321Go PodcastEp 30 | All about websites Pt. 1Education over Advice.
It's our mantra. In this two part series we break down your online presence from it's most basic components to a robust digital strategy.
For more info, you can holler at Scott at ScottK@321goproject.com
2015-12-0835 min321Go PodcastEp 27 | FAQs - The Marketing EditionHow do I get more people in my gym? How do I monetize specialty programs? And many more...
After serving over 650 gym owners, building dozens and dozens websites, and completing well over 500 business consults we're starting to identify some Frequently Asked Questions.
In today's episode, we begin to dig into some frequently asked questions around marketing. Specifically (and for further reading):
What can I do for a holiday promotion?
How can I break into high school sports?
Tactic: Training Teams - http://321goproject.com/tactic-training-athletes-and-teams/
How can I monetize a specialty class?
Read: The Stratified Pricing Model - http://321goproject...
2015-11-1721 min321Go PodcastEp 23 | MomentumLast week in The Academy we issued a simple challenge: Create 1 piece of video content.
A lot of us stepped outside our comfort zone with this exercise. For others it was a natural challenge. But there's one thing that we all had in common: it created momentum. Perhaps it forced you to develop that first bit of momentum toward creating your brand identity.
With video content as well as any other system you're implementing in your business, we don't want perfection to be the enemy of progress. Your first video won't be perfect. Hell, your 100th probably won't. But each...
2015-10-1916 min321Go PodcastEp. 17 | Content Marketing ChallengeIn today's episode, Matt issues a 45 minute per week content marketing challenge. When we asked gym owners at the 321GoProject Affiliate Gathering what their biggest hurdles in content develop were, they unanimously answered: 1. Consistency 2. Time 3. Feeling like nobody sees what they put out. In the episode, we discuss content as an asset in your digital front door. These assets will provide social proof, establish expertise, Help First, and move people along in the decision-making process.
2015-09-0824 min321Go PodcastEp 16 | Your website non-negotiables with Scott KuchinskiDeveloper Scott Kuchinski gives us our top 3 must-haves for a website today. There are a lot of things that make a website look nice, but a great website should perform. It should be an investment - just as any barbell - to generate and nurture your future athletes as they become your current members.
Here's the simple test:
1. Is your site built on a mobile-first platform?
2. Can you capture leads with just a couple clear calls-to-action?
3. Does your site make sense to you? To a stranger?
Want more info? http://321goproject.com/the-goods/gym-websites/
2015-08-3120 min321Go PodcastEpisode 11 | Hacks and AutomationsAt 321GoProject, you'll hear us talk about two things constantly: 1) Pursuing your Perfect Day and 2) Moving on to higher value roles.
Often times, moving on to these activities means we need to hire someone to take on the roles. In a lot of situations, however, we can simply automate the process.
In today's episode, I share some of my favorite automations/hacks that really help me enjoy my day.
2015-07-2712 min321Go PodcastEpisode 5 - Understand Your Value pt. 1How do you set your rates? Do you offer discounts? What should you charge for specialty programs?
Take the guesswork out of setting your prices. In the 321GO Project Academy and Mentoring we use a cash flow calculator to determine your cost per class and cost per service. Armed with this information, you can set your prices based on actual data. Learn the metrics that matter. In part I of Understanding Your Value, we'll set the stage for your value proposition by identifying the costs associated with delivering your service.
Access a free version of the cash flow calculator by...
2015-06-1611 min321Go PodcastEpisode 2 - Building a BrandWhat's the difference between building a brand, building a business, and and building a book of business?
We look at a few ways that you can go from building a business to building a brand:
-Identify those around you - "mavens" - with whom you can develop mutual referral networks.
-Explore other fitness verticals. Your goal is to become the health and fitness expert in your market. Have conversations with other fitness pro's in your neighborhood.
-Let others share their stories on your platforms - blogs, Facebook, twitter, etc.
As always, if you have questions, comments, or would like us...
2015-05-2607 min321Go PodcastEpisode 1: Intro to The Sport of Business PodcastIn the inaugural episode of The Sport of Business Podcast we take a look behind the scenes and learn of the origins of 321GoProject.
Clay Weldon, Founder of 321Go, chats about his early days as one of Chris Spealler's first clients to building great fitness brands through a Help First philosophy.
Chris Cooper, 321Go Project Business Mentor and owner of CrossFit Catalyst talks about going from selling treadmills, to coaching, to owning his affiliate and the lessons learned along the way.
References from the episode:
321Go Project: http://321goproject.com
On Facebook: https://www.facebook.com/321GoProject
Upcoming projects to...
2015-05-1725 min