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REWORK
Eat your own dog food
Before anything ships at 37signals, the team puts it to the test—by using it themselves. In this episode of The REWORK Podcast, co-founders Jason Fried and David Heinemeier Hansson talk about the importance of dogfooding, or using your own product before handing it off to customers. They share how this practice keeps them close to the real problems, and sometimes even kills off ideas that just don’t hold up.Key Takeaways:00:27 – Why every 37signals product is used internally before it ships07:15 – Who makes the final call after internal feedback comes in12:44 – The importance...
2025-04-23
21 min
REWORK
Picking Priorities
How do you decide what to work on next, without relying on a long, stale to-do list? In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson talk about why they don’t rely on lengthy roadmaps to set priorities. Instead, they focus on what makes sense now, not what seemed like a good idea months ago. They explain how working in real time leads to better decisions and thinking that fits the moment.Key Takeaways:00:44 – Priorities aren’t permanent—they’re meant to shift as you learn03:20 – Ditch the roadmap...
2025-04-16
11 min
REWORK
Building On the Side
Have a day job but dreaming of launching the next big thing? In this episode of The REWORK Podcast, a listener question sparks a conversation with 37signals co-founders Jason Fried and David Heinemeier Hansson about juggling consulting work while building products on the side. They share real talk about timing, expectations, motivation — and why your side project should serve you, even if it doesn’t turn into a smash hit.Key Takeaways:00:12 – Host Kimberly Rhodes reads a listener question about balancing consulting with product building01:01 – Why it’s easier than ever to build something—but harder t...
2025-04-09
19 min
REWORK
Why we choose profit
In a world where constant reinvestment is celebrated, 37signals chooses profit. In this episode of The REWORK Podcast, co-founders Jason Fried and David Heinemeier Hansson talk about how profit gives them freedom, clarity, and staying power—not just for the company, but for their customers too. They make the case for building a business that’s solid, simple, and self-funded.Key Takeaways:00:27 – How being profitable is actually a choice08:34 – Why it’s important to take money off the table11:35 – Striking the right balance between ego and humility15:00 – Profitability isn’t guaranteed forever18:27 – Well-managed profits create reliability...
2025-04-02
21 min
REWORK
Build a business that runs without you
Can you build a company that thrives even when you’re not in the room? In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson talk about the jobs they've created for themselves and how they're able to step away without progress coming to a halt. They discuss the fine line between being involved and letting the team run things without them.Key Takeaways:00:14 – The importance of creating a job for yourself that you enjoy02:45 – The tragedy of owning a business you don't love06:56 – Staying relevant in your business and know...
2025-03-26
29 min
REWORK
Increasing Capacity
How do you do more without growing your team substantially? In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson share how they’re expanding their product lineup while keeping their team lean. They reflect on how their approach to building software has evolved, and how pushing into the unknown makes the work more exciting. Key Takeaways00:28 – How 37signals’ product lineup has evolved over time08:00 – Why the company is adding a product designer to the team15:07 – Finding the “fun” in creating new products18:50 – Challenging yourself by stepping into the unknown23:16 – Us...
2025-03-19
26 min
REWORK
Roles at the company, staying involved as a founder & other listener questions
Jason Fried and David Heinemeier Hansson answer listener questions in this episode of The REWORK Podcast. They discuss the roles 37signals hires for (and the ones they don’t), the importance of staying accessible as a founder, and the thought process behind choosing a business structure.Key Takeaways00:16 – Employee roles at 37signals 04:33 – How non-programmers contribute to programming16:44 – Techniques for writing job descriptions18:47 – Tips for being an accessible founder25:22 – Deciding on a business structureLinks and Resources:We're hiring a Product Designer!Find out about future job openings at 37signalsGet Basecamp for free at Ba...
2025-03-12
33 min
REWORK
Bringing Back Free
37signals' co-founders Jason Fried and David Heinemeier Hansson are back to talk about the ins and outs of offering a product for free. In this episode of The REWORK Podcast, they break down why they decided to reintroduce a free Basecamp plan, how offering free access can actually drive sales, and balancing analytics with instincts.Key Takeaways:00:45 – The original philosophy behind Basecamp’s free plan03:14 – Going beyond the free trial07:36 – Tracking analytics without getting lost in the numbers12:48 – The true cost of offering something for free19:13 – Pricing strategies for new products 37signals is buildingLinks a...
2025-03-05
21 min
REWORK
Managing vs. Mentoring
There are no full-time managers at 37signals, but that doesn't mean the company is void of mentorship. In this episode of The REWORK Podcast, host Kimberly Rhodes chats with Principal Programmer Jeffrey Hardy as he breaks down the company’s focus on peer-to-peer mentorship. They discuss hiring practices that allow for less management and what mentorship looks like amongst the team.Key Takeaways:00:42 – Meet Jeffrey Hardy, Principal Programmer02:09 – The evolution of 37signals' management structure05:19 – Replacing managers with mentors10:53 – How hiring impacts the ability to operate without managers13:35 – The power of seeking entrepreneurial experience15:10 – A day in the lif...
2025-02-12
24 min
REWORK
Blogging Isn't Dead
Does blogging still matter in tech? In this episode of The REWORK Podcast, host Kimberly Rhodes chats with 37signals' Principal Programmer Jorge Manrubia about why blogging is very much alive. They dig into the history of the 37signals developers blog, the company's process for contributions, and the added benefits this communication tool provides. Key Takeaways:00:50 – Meet Jorge01:03 – The history of the 37signals developers blog02:25 – The process — who contributes and how topics are decided05:09 – Benefits of writing on the blog and sharing content with the public07:40 – What to consider when starting a company blog09:43 – Sharing code isn’t as r...
2025-02-05
14 min
REWORK
Building a Community
There is a way to bring your customers together in a meaningful way. In this episode of The REWORK Podcast, host Kimberly Rhodes welcomes 37signals' Support Team members Merissa Dawson and Ashley Bowe to discuss how the Basecamp Community came to life. They describe how they've connected with Basecamp customers and how they've connected customers with each other. They also offer a few tips for anyone looking to start their own community of customers and company enthusiasts.Key Takeaways:00:40 – Meet Merissa and Ashley from Basecamp Support01:54 – The Basecamp Community origin stor...
2025-01-29
18 min
REWORK
Support is a Feature
Customer support is more than just a department — it’s a core feature of any great product. In this episode of The REWORK Podcast, Kimberly Rhodes chats with Chase Clemons, Head of Customer Support at 37signals, about the company's view of support as a product feature. They discuss 37signals' approach to helping customers, the value of ongoing training, and how AI can fit into support strategy without sacrificing the personal connection.Key Takeaways:00:37 – Chase Clemons, Head of Support at 37signals02:12 – Customer Support is a feature, not a cost center.04:09 – Support should focus on the customer e...
2025-01-22
20 min
REWORK
Hire When It Hurts
Wondering when it’s the right time to grow your team? In this episode of The REWORK Podcast, 37signals' co-founders Jason Fried and David Heinemeier Hansson chat about their “hire when it hurts” approach as described in their book REWORK. They cover why you shouldn’t rush into bringing someone on board, how to know when there's a critical business need, and how to seize the moment when the right people show up.Key Takeaways:00:38 – Try tackling projects with the team you already have before hiring02:43 – Some roles don’t call for a full-time position07:33...
2025-01-15
19 min
REWORK
Seven Shipping Principles
How does 37signals decide when software is ready to ship? In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson discuss the company's Seven Shipping Principles. They dive into when a product update is good enough to ship and the importance of making updates to solve actual problems.Key Takeaways:00:11 – We only ship good work.03:36 – The problem with MVPs04:41 – We ship when we're confident.10:08 – We own the issues after we ship.13:41 – We don’t ship if it isn’t right.17:11
2025-01-08
22 min
REWORK
Building to Flip is Building to Flop (replay)
In this episode (originally aired February 1, 2022), 37signals’ co-founders Jason Fried and David Heinemeier Hansson sit down with Shaun Hildner to discuss the consequences of building a business solely with the intention to sell. They share their perspective on building a business for the long haul versus for an exit.Key Takeaways:00:46 – Building a company to sell can encourage mediocre output07:14 – Taking shortcuts is a reflection of one's character09:41 – Why it's better to have a commitment strategy than an exit strategy11:21 – Not all businesses should become unicorns14:58 – What the founders would do if they had to begin aga...
2024-12-24
19 min
REWORK
The Biggest Customer Conundrum
Bigger isn't always better. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share the drawbacks of chasing high-profile, enterprise deals. The two founders explain why they prefer their business model that's built around serving smaller clients. Key Takeaways:00:35 – The biggest clients can quickly become the biggest burden and the biggest risk07:10 – The hidden costs of “whale-sized” clients12:35 – Things to consider when defining your ideal client17:02 – Knowing what types of clients you'll enjoy working with19:53 – How venture capital funding can make a difference when choosing your ideal clientsLinks and Re...
2024-12-18
22 min
REWORK
The End of Year Junk Drawer
As the year winds down, 37signals’ co-founders Jason Fried and David Heinemeier Hansson join host Kimberly Rhodes to talk about the company's end-of-year routine. They explain their process for the last few weeks of the year that aren't part of a formal six-week cycle, and they share what they gain from this transitional period of "wandering."Key Takeaways:00:43 – The informal end of year process05:24 – Self-directed work, bug fixes, and tying up loose ends08:22 – Using the downtime for forward thinking and planning12:43 – Viewing the year end as a shift to the next chapter rather than a fresh st...
2024-12-11
18 min
REWORK
A Product Pivot
Before introducing a new product feature, it’s essential to first understand the problem you're trying to fix. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design.Key Takeaways:00:44 – The original product design plan and what changed along the way02:31 – The difference between specifying the outcome and diagnosing the actual problem06:27 – The design meeting where the team got to the root of the problem08:32 – Why executiv...
2024-12-04
22 min
REWORK
Your Competition is Your Costs
Remaining profitable in business is a simple equation — sales revenue exceeding operating costs. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson explain why controlling costs should be a bigger focus than what your competition is doing. They share some simple strategies for analyzing costs and share why operating without a formal office space might be worth considering.Key Takeaways:00:37 – Why you should stop worrying about what everyone else is doing02:26 – Focusing on the things within your control06:58 – Analyzing your business' cash cows, dogs, and shooting stars11:21 – Budgeting doesn’t alwa...
2024-11-27
29 min
REWORK
AI, Employee Equity, and Other Listener Questions
Every week, we invite listeners to send in their questions for 37signals’ co-founders, Jason Fried and David Heinemeier Hansson. In this episode, they tackle a fresh set of asks, covering topics from managing multiple product lines, the company’s bonus structure, and their thoughts on incorporating AI into their tools.Key Takeaways:00:37 – How 37signals' looks at AI and using AI while exiting the cloud03:47 – How to prioritize work when managing multiple product lines11:33 – Deciding what problems to tackle first18:49 – The company's take on equity and the structure of their profit-sharing planLinks and Resource...
2024-11-20
25 min
REWORK
What are You Replacing?
When it comes to business, it’s important to consider not only what customers would gain by using your product or service, but also what they're giving up. In this episode of The REWORK Podcast, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, chat about understanding your customer's needs and motivations. They highlight that your competition isn't always who you think it is, and they discuss ways to position your product to address the customer's actual challenges.Key Takeaways:00:40 - The habit of the present. What people are already doing?02:19 - A...
2024-11-13
28 min
REWORK
Question Your Customers
Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing.Key Takeaways:00:37 - A single open-ended question can reveal a wealth of valuable insights05:51 - Listen for the language customers use in their feedback for possible marketing opportunities08:42 - Form questions and answer fields that allow customers to use their own words to express what...
2024-11-06
18 min
REWORK
V1 is for Us
In this week's episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share their approach to product design, explaining why the first version of a product (V1) is always built for the company's internal use case. They discuss responding to user feedback and the importance of actively using their own products to uncover issues. They also dive into the challenges they've faced when building software for someone else's needs vs. their own.Key Takeaways:00:35 - The problem with imagined use cases07:21 - A trimmed down V1 gives you permission to...
2024-10-30
32 min
REWORK
Principles of Communication
37signals’ co-founders Jason Fried and David Heinemeier Hansson share insights from their write-up, The 37signals Guide to Internal Communication. They discuss effective communication strategies within the company and with the public, offering practical advice to consider when conveying messages.Key Takeaways:00:41 - The backstory of how the guide was created02:39 - The write up serves as both an internal reminder and a practical manual for how communication is handled at 37signals06:36 - Why publishing doesn’t require perfection10:52 - Poor communication can lead to misunderstandings18:26 - How unclear communication can come across negatively23:03 - Why...
2024-10-23
27 min
REWORK
Say No by Default
In their book REWORK, 37signals’ co-founders Jason Fried and David Heinemeier Hansson write about the power of saying no. This week on the podcast, they revisit that idea, diving into the hidden costs of saying yes and the burden of commitments that often come with it. They also discuss how saying no preserves simplicity and helps maintain focus.Key Takeaways:00:45 – Saying yes often comes with regret03:00 – Yes feels good until it’s time to fulfill the commitment07:58 – Adding features to products often results in layered complications14:53 – Saying no is more difficult when you have the capacity...
2024-10-16
32 min
REWORK
Preparing for a Company Meet-up
Twice a year, 37signals brings the entire team together for a company meet-up. In this week’s episode of The REWORK Podcast, co-founders Jason Fried and David Heinemeier Hansson reflect on how these meet-ups began and how they've evolved over time. They also discuss how they prepare for the meet-ups and the importance of the venue selection.Key Takeaways:00:50 - Jason shares the early history of 37signals' meet-ups02:18 - Why in-person conferences build deeper connections than online meetings06:57 - How the location and architecture of meeting spaces can elevate the experience15:30 - Weighing the fi...
2024-10-09
23 min
REWORK
Achieving Optionality
37signals’ co-founders Jason Fried and David Heinemeier Hansson explore the many benefits of having full control over their business. They talk about the importance of taking measured profits and running an efficient operation, which allows freedom to create without constraints. This approach gives them room for trial and error and plenty of flexibility for expanded opportunities.Key Takeaways:00:41 - The launch of Writebook confirmed 37signals' achievement of optionality03:19 - Ideas and decisions don’t have to be perfect when a company is run efficiently09:26 - 37signals history with buyout offers11:22 - When it was temp...
2024-10-02
20 min
REWORK
Progressing in Public Speaking
It's been reported that up to 75% of the population has a fear of public speaking. This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, recount some of their previous speaking engagements and share a few tips for building the skill. They discuss the styles of successful speakers and their thoughts on being over prepared.Key Takeaways:00:47 - Jason recalls his first speaking gig02:30 - David shares his preferred style of delivering a talk 06:48 - Preparing for talks, podcasts, and Q&A sessions08:15 - Preparing for keynote speeches and speaking with authenticity13:05 - E...
2024-09-25
21 min
REWORK
Everybody Works
37signals' co-founders Jason Fried and David Heinemeier Hansson discuss their unique approach of operating without full-time managers. They reflect on the company's experience with full-time managers and share why they've moved to a flatter organization.Key Takeaways:00:54 - The before and after of 37signals' experience with full-time managers08:34 - The founders thoughts on being directly involved in the business10:36 - Why the company's management hierarchy works best for the founders17:17 - 37signals' career ladder doesn't necessarily mean people leadership20:03 - What company size makes sense for having more management layersLinks and...
2024-09-18
26 min
REWORK
Dare to Be Basic
This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, examine why it's advantageous to keep things simple — in both products and business. They challenge the idea that complex or bespoke tools are the best way to go and lean into not overcomplicating things.Key Takeaways:00:34 - The power of keeping things simple10:55 - Why small businesses don't need to act like big businesses12:04 - The beauty of embracing what you don’t know when starting something new18:01 - Building products with depth versus surface area23:09 - Knowing when to listen to customers for...
2024-09-11
24 min
REWORK
How We Work: Kickoffs & Heartbeats
37signals works in 6-week cycles, which begin with a Kickoff and wrap up with a Heartbeat. In this week’s REWORK podcast, co-founders Jason Fried and David Heinemeier Hansson break down the purpose and benefits of the Kickoff and Heartbeat documents and share tips for implementing this process across an organization. Key Takeaways00:40 - When 37signals started using Kickoffs and Heartbeats 02:13 - Details of the Kickoff write-up process07:34 - How much input Jason and David have in the Kickoff13:43 - What Kickoffs & Heartbeats look like for depa...
2024-09-04
24 min
REWORK
Maintaining a business partnership, simple product design, and other listener questions
This week on the REWORK podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson answer another round listener questions. Jason and David talk about the ups and downs of their long-running business partnership and friendship, tackle a critical question about Basecamp, and share their thoughts on starting a new company. Plus, they reveal the inspiration behind their Campfire software.Key Takeaways00:34 – How Jason and David's partnership has stood the test of time09:21 – A listener's opinion on Basecamp's shortcomings14:56 – Advice for building a new compan...
2024-08-28
31 min
REWORK
Using AI for Writing, Being Facebook Free, and other Listener Questions
In this episode, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, return from a summer hiatus to answer a new set of listener questions. They dive into topics like the role of A.I. in writing and their updated thoughts on staying Facebook-free. REWORK host, Kimberly Rhodes also gets in a question of her own.Key Takeaways00:38 - Emphasizing the importance of using your own voice in writing rather than relying on AI05:50 - Discussing how targeted advertising can be beneficial for some but not for...
2024-08-21
23 min
REWORK
Listener Questions: Ops Edition
In this episode of the Rework podcast, host Kimberly Rhodes chats with Eron Nicholson from 37signals' operations team. He shares insight on his role and the department's various functions. The conversation covers details on the ops team structure, system reliability, global expansion projects and more.Key Takeaways00:38 - Meet Eron02:17 - The structure of the “ops” team05:15 - On-call coverage and schedule08:40 - Managing data center outages13:25 - Balancing project cycles with system administration16:56 - A sneak peek into the Amsterdam projectLinks & Resources37signals developers blogOptimizing Site Performance via Anyc...
2024-07-10
20 min
REWORK
Listener Questions - HR Edition
In this episode, Andrea LaRowe, Head of People Operations at 37signals, joins host Kimberly Rhodes to answer questions about the company's HR practices. They discuss the company's management structure and performance evaluations and what the company looks for when hiring. Andrea also shares what's involved in the All Hands meeting and tips for planning a company meet-up.Key Takeaways:00:42 - Meet Andrea02:19 - 37signals' managerial structure and one-on-one process06:15 - 360 evaluations and annual employee reviews09:38 - What job applicants can do to stand out12:45 - All-hands meetings17:21 - Company meetups21:57 - Hiring employees using...
2024-07-03
24 min
REWORK
The Aim for a Name
In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.Key Takeaways:00:28 - The process of naming a product03:05 - Researching domain names and trademarks07:14 - The style of a product name10:04 - The journey from the working title to the official title13:11 - Designing and updating branding logos20:48 - Gathering input on the nameLinks and Resources:
2024-06-26
23 min
REWORK
ONCE (again)
In this episode, Kimberly Rhodes hosts a discussion with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, about their newest product. And the best news? It will be free and simple to use.Key Takeaways:00:26 - The next Once product02:52 - The excitement of easily sharing free information in book form online07:02 - Simplified publishing software that you completely control12:12 - Starting a new product from scratch creates an open space for new ideas15:55 - The various authors and enthusiasts that may...
2024-06-19
29 min
REWORK
Founder-led Marketing
REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content.Key Takeaways:00:37 - What Founder-Led Marketing means for 37signals02:43 - The journey to finding the authentic voice of the brand09:24 - Why paid advertising doesn’t always work as intended16:50 - The love/hate relationship of posting content...
2024-06-12
31 min
REWORK
For the Love of Linux
In this podcast episode, REWORK host Kimberly Rhodes talks with David Heinemeier Hansson, co-founder of 37signals and CTO, about his personal shift from using Apple products to exploring Linux and Windows platforms. He discusses the expanded platform integration at 37signals, which now includes all three operating systems. Key Takeaways:00:21 - The last straw with Apple06:34 - Discovering Microsoft’s recent improvements and support of developers10:30 - Linux and Windows work well together13:27 - The user-friendly and upgradeable Framework laptop17:45 - Transitioning 37signals to a multi-platform dev...
2024-06-05
23 min
REWORK
The Subtle Art of Staying Out of It
In this episode, REWORK host Kimberly Rhodes, talks with Jason Fried and David Heinemeier Hansson, co-founders of 37signals, about the importance of stepping out of the day-to-day operations as a founder. Giving employees room to call the shots can spark new ideas and get things done faster. It also inspires people to think beyond just following orders.Key Takeaways:00:34 - The result of holding your grip too tight in your organization 02:36 - Find the middle ground between projects you should be directly involved in and those that can be m...
2024-05-29
27 min
REWORK
Behind the Scenes of the REWORK podcast
Elaine Richards, 37signals' Chief Operating Officer, shakes things up by flipping the script on host, Kimberly Rhodes. They discuss the behind-the-scenes work of producing the REWORK podcast and selecting topics that resonate with the audience. They even dive into Kimberly's background in podcasting and how the podcast has changed over time. Key Takeaways:01:41 - It all started for Kimberly with an event industry podcast05:19 - The process of creating and reviewing the final product10:41 - Expanding episodes from audio-only to adding video12:00 - Creating t...
2024-05-22
28 min
REWORK
A Matter of Ambition - part 2
In this episode of Rework, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, continue their discussion on ambition, focusing on generating ideas and the process of deciding which projects to pursue. They talk about the importance of experimentation, and how they decide which products to maintain or discontinue.Key Takeaways:00:38 - Experimenting and seeing what works in the market03:07 - The more you build, the more ideas you generate09:00 - Determining when a product is commercially viable13:18 - The downfalls of overanalyzing a product before...
2024-05-15
22 min
REWORK
A Matter of Ambition
In this episode of Rework, host Kimberly Rhodes alongside 37signals co-founders, Jason Fried and David Heinemeier Hansson, talk about the company's renewed sense of ambition and excitement for upcoming projects. They highlight the importance of keeping things fresh, while emphasizing the balance between ambition and practicality.Key Takeaways:00:41 - The source of the company’s ambition explained02:18 - Sticking to fundamentals and simplicity can still have a major impact06:09 - A hefty price tag on software doesn’t mean it’s good11:29 - How 37signals structures teams...
2024-05-08
27 min
REWORK
How We Work: Summer Fridays
In this episode, host Kimberly Rhodes chats with 37signals' cofounders Jason Fried and David Heinemeier Hansson about the company's Summer Fridays policy, which grants employees a four-day workweek from May to September. While the perk encourages work-life balance and a feeling of seasonality, there are drawbacks to consider, like reduced productivity.Key Takeaways:00:46 - 37signals' Summer Friday policy and why it was initially introduced03:09 - The trade-offs the company makes with summer hours10:12 - The challenge with summer hours in the pursuit of more ambitious goals13:09...
2024-05-01
19 min
REWORK
A Spin-off Story
In the podcast, REWORK host Kimberly Rhodes talks with 37signals co-founders, Jason Fried and David Heinemeier Hansson, about their journey spinning off products. They stress the value of keeping contracts simple and how once the handover is done, it's best to take a hands-off approach and let the new team run things. They share their experiences with boards and underline the need for trust and flexibility. Key Takeaways:00:43 - The steps they took to transition "Know Your Company" into its own independent entity.04:49 - Contracts don't offer as much protection as p...
2024-04-24
26 min
REWORK
Strangers at a Cocktail Party
Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, dive into their book REWORK and discuss the essay “Strangers at a Cocktail Party” with Rework host, Kimberly Rhodes. From their experience, hiring too many people at once can throw off the balance and continuity of a company's culture. They talk about the importance of gradual assimilation and how culture is implicit, not always written down. They share insights on the value of fresh perspectives and the excitement of facing challenges head-on.Key Takeaways:00:30 - Gradually integrating new hires is important for...
2024-04-10
24 min
REWORK
More Than a Month of Once
In this episode of REWORK, host Kimberly Rhodes sits down with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, to provide an update on their latest product — Campfire, under the Once umbrella — just about one month after its initial launch. Once introduces a new software paradigm where users pay just once and own it forever, departing from the conventional subscription model. The discussion delves into their pricing strategy, their emphasis on long-term profitability over immediate gains, and offers insights into what lies ahead for Once.Key Takeaways:00:32 - Initial Reflections: Once, 30 Days...
2024-03-27
26 min
REWORK
How We Work: Finding the Right Team
37signals is hiring! However, the traditional resume and formal education credentials don’t rank as high as you might think in their hiring process.In this episode of The Rework Podcast, host Kimberly Rhodes chats with co-founders of 37signals, Jason Fried and David Heinemeier Hansson about reviewing potential job candidates. You’ll hear them discuss why a personalized cover letter can tell a lot more about a potential hire than chronological work history, and why AI isn’t always a dependable author for those details.Key Takeaways:00:45 - Resumes are basically piles...
2024-03-20
26 min
REWORK
A New Take on Platform Preferences
David Heinemeier Hansson recently revealed that he's making the switch from Apple to Android and trading in his Mac for a PC. In this week's episode, cofounders of 37signals Jason Fried and David Heinemeier Hansson discuss the shift in direction, the events that led to the change of platform, and what the company was missing by being focused on the Apple ecosystem. Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or D...
2024-03-13
26 min
REWORK
Press Releases Are Spam
Kimberly sits down with Jason Fried and David Heinemeier Hansson to discuss a chapter from REWORK titled “Press Releases Are Spam,” explaining why traditional press releases don't work well for their product launches. The conversation touches on the shift from formal press releases to direct-to-consumer approaches in today’s media scene. They touch upon the importance of hearing from authentic voices with skin in the game rather than relying on formulaic press releases. The founders also share insights on their personal involvement in marketing and the ups and downs of being engaged in the social media attention game.Chec...
2024-02-28
32 min
REWORK
Keep Calm and Delete the Tweet
Join host Kimberly in this episode for a candid chat with Jason Fried and David Heinemeier Hansson. Diving into a recent social media controversy, they discuss the decision-making process and lessons learned. The conversation covers the challenges of public communication, navigating social media, and the importance of thinking before reacting. Gain valuable insights into managing public image, handling controversies, and balancing authenticity with professionalism. The co-founders share personal experiences, encouraging a more thoughtful approach to online interactions and providing behind-the-scenes insights into successful business communication practices.Check out the full video episode on YouTube...
2024-02-21
23 min
REWORK
The Myth of the Overnight Sensation
This week, join your host Kimberly Rhodes along with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, as they celebrate Basecamp's 20th and 37signals' upcoming 25th anniversaries. The excitement extends to the success of their book REWORK, which recently surpassed a million copies sold worldwide.They delve especially into the chapter titled "The Myth of the Overnight Sensation," exploring the book's journey, impact, and the challenges faced during its creation. From unexpected compromises with publishers to the book's timeless nature, Jason and David share insights on treating a book as a product and how it...
2024-02-14
27 min
REWORK
It's All a Judgment Call
Chances are, you've heard Jason Fried and David Heinemeier Hansson stress the vital role of trusting your instincts in business.This week, host Kimberly Rhodes takes a deeper dive into the heart of human decision-making with the co-founders of 37signals—exploring how the interplay of intuition and accumulated experiences becomes your compass for navigating the complex landscape of business decisions.Join Jason and David as they unravel the intricate dance between data-driven decisions and the art of making judgment calls, guiding listeners through trusting your gut and breaking free from external pressures when making product an...
2024-02-07
22 min
REWORK
Readying for Launch
Product launches can be a delicate dance between anticipation and anxiety.Today on "Rework", Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to explore the intricacies of knowing when a product is ready for launch. Listen in to learn the art of patience with the "Give It Five Minutes" principle and the necessity of building a "bucket of arrogance" to weather feedback storms during challenging launch phases. Don’t miss out on Jason and David's unparalleled insights as they delve into nuances involved in bringing a new product to the...
2024-01-31
30 min
REWORK
REWORK Live!
In this special YouTube live episode, co-founders of 37signals, Jason Fried and David Heinemeier Hansson, join host Kimberly Rhodes to field live questions from listeners.Listen in as Jason and David answer questions about topics such as the recent launch of the HEY Calendar. They also share updates on the release of Campfire, the first ONCE product, with behind-the-scenes details about this simplified and affordable chat tool. Plus, tune in for insights into the evolution of the Shape Up methodology, learning from customer feedback post-launch, and the Founders' thoughts on the exciting but uncertain future o...
2024-01-24
1h 04
REWORK
User Testing, Stoic Philosophy, and Other Listener Questions
In this episode of Rework, the spotlight is on listener questions. Listen in as Jason Fried and David Heinemeier Hansson share their insights on a range of topics — from 37signals' approach to user testing and the impact of Stoic philosophy on their business principles, to discussions on profits and expenses, and the crucial decision of when to hire. Tune in to hear their unique perspectives on these key aspects of building a successful company.Check out the full video episode on YouTubeKey Takeaways: Uncover why 37signals rejects traditional user testing and prio...
2024-01-17
23 min
REWORK
How We Work: Fewer Meetings, More Check-Ins
Today, we're diving into a question that has piqued the curiosity of many of our listeners and clients: How exactly does 37signals keep track of all the moving pieces in a fully remote company with team members spread throughout the world?The answer lies in our use of Automatic Check-ins, a tool embedded in Basecamp 3.0 that has revolutionized how we stay connected with what everyone is working on. But how do these Automatic Check-ins work, and why are they so essential to the pulse of our remote work culture?In this episode of R...
2024-01-03
21 min
REWORK
Working with a Business Partner
In this week's episode of Rework, host Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson to share the essential elements that foster a thriving partnership.Witness firsthand the enduring stability of their collaboration as Jason and David explore how explicit power-sharing agreements and trust enable each partner to take the lead in their own domain.Tune in for a vibrant behind-the-scenes look at how mutual admiration and a shared commitment to vision and values has paved the way for Jason and David’s long standing partnership at 37signals.Check out th...
2023-12-27
26 min
REWORK
Look Back Less
"If you're going to look back at all, you should glance back but not stare." – Jason FriedIn this episode of the Rework podcast, host, Kimberly Rhodes sits down with Jason Fried, and David Heinemeier Hansson, to dive into a compelling question: How much attention should businesses really give to the past?Jason introduced this concept in his recent HEY World post called "Look Back Less," where he urged businesses to redirect their gaze toward the future, steering clear of excessive retrospective analysis.Join Jason and David as they explore the limitations of re...
2023-12-20
27 min
REWORK
Narrow As You Go
In their book, It Doesn’t Have to Be Crazy at Work, Jason Fried and David Heinemeier Hansson stress the importance of narrowing the scope as a project unfolds, emphasizing, "After the initial dust settles, the work required to finish a project should be dwindling over time, not expanding."But navigating this challenge is not always easy. In this week's episode of Rework, Kimberly Rhodes sits down with Jason and David to explore the challenges and benefits of narrowing focus, particularly in the context of developing a new product.Jason and David delve int...
2023-12-13
18 min
REWORK
Calendar Tetris
Ever find yourself trapped in a game of "Calendar Tetris," where each meeting block interrupts the natural flow of your day, leaving you little room for meaningful work?Today on Rework, host Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson to discuss the pitfalls of modern scheduling tools and their impact on productivity from their book, It Doesn’t Have to Be Crazy at Work. Listen in as they walk listeners through scheduling at 37signals, where they don't share calendars, and everyone is in control of their own time. Plus, tune...
2023-12-06
19 min
REWORK
The Outwork Myth
In today's hustle-centric work environment, there's a prevailing pressure to showcase constant busyness, sometimes at the expense of genuine productivity.However, Jason Fried and David Heinemeier Hansson present a refreshing perspective in their book "It Doesn't Have To Be Crazy Work," where the emphasis is on the quality of your time rather than the quantity. Join Jason and David as they sit down with Kimberly Rhodes to dismantle the myth of the "outwork" mentality and delve into the nuances of work ethic, productivity, and career advancement within the constantly changing dynamics of the workplace.
2023-11-29
30 min
REWORK
What are you REALLY buying?
Every time you make a purchase, whether it's a tangible product or a service, you're casting a vote with your dollars for the type of company you want to support and the choices they make. So, what are you REALLY buying? Join host Kimberly Rhodes as she sits down with Jason Fried and David Heinemeier Hansson to explore the concept of "buying the company" as they dive into the diverse considerations that shape our purchasing choices. From supporting forward-thinking initiatives to valuing customer service and longevity, Jason and David illuminate what customers are tru...
2023-11-22
25 min
REWORK
Underdo the Competition
In business, the idea that more is better often leads companies to engage in an endless race to add more features while losing sight of what truly matters to their users.Consider the iconic success of the iPod. By excelling at one thing, done exceptionally well, it attracted legions of unwaveringly loyal fans. This same philosophy is why the team at 37signals consistently aims for simplicity, recognizing it as the secret sauce for creating unforgettable products.In this episode, Jason Fried and David Heinemeier Hansson sit down with Kimberly Rhodes to discuss the a...
2023-11-15
24 min
REWORK
Speaking Gigs, Attending Conferences, and the Importance of Gathering
In a world dominated by virtual interactions, coming together in person offers an opportunity to foster deeper human connections that are impossible to achieve through any other means. Jason Fried recently took the stage in Vancouver and David Heinemeier Hansson did the same at Rails World in Amsterdam.Today, they join Kimberly Rhodes to share their unique perspectives on life beyond the digital realm. Listen in for their valuable tips for making the most of attending or speaking at conferences and embracing the personal growth that comes from stepping out of your comfort zone.Check...
2023-11-08
21 min
REWORK
The F*#k No Feature
Have you ever wanted to bid farewell to bothersome emails without the hassle of unsubscribing or composing polite "please stop emailing me" requests?Today 37signals' co-founders, Jason Fried and David Heinemeier Hansson, join host Kimberly Rhodes to walk listeners through HEY's newest addition that allows users to express their email frustrations unconventionally. Introducing the 'Fuck No' feature for those instances when a simple "no" just won't suffice. Listen in as Jason and David delve into the concept of Easter eggs—those hidden surprises that infuse a touch of edgy enjoyment into software. Then discover how thi...
2023-11-01
17 min
REWORK
Build an Audience
This episode kicks off with the Underdog Challenge winner sharing the unconventional strategies that enable his small business to take on their larger competitors.Then, 37signals' co-founders, Jason Fried and David Heinemeier Hansson, sit down with host Kimberly Rhodes to delve into the power of building an audience through authentic content.Jason and David share the secret of building a genuine connection with your audience and the importance of having "skin in the game" in content creation. Listen in as they walk listeners through the vital components of organic content creation to engender trust and...
2023-10-25
28 min
REWORK
You Don't Create a Culture
Company culture is more than just a buzzword or a section in your employee handbook. It's not something you can just write down and expect to manifest. It creates itself organically, through the attitudes and actions of your team that define how you work and more importantly how you work together. Today, Jason Fried and David Heinemeier Hansson, the Co-founders of 37signals, sit down with host Kimberly Rhodes to share their perspective on the pivotal distinction between 'wanting' the right culture and actively 'doing the work' to foster a po...
2023-10-11
21 min
REWORK
37signals Introduces ONCE
In a world where subscriptions have become the norm for everything from streaming services to heated car seats, the team at 37signals recently unveiled a new venture that's poised to reintroduce the notion of software ownership with a pay-once model called ONCE. Today, Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals to introduce ONCE to listeners of the show. Listen in for a behind-the-scenes look at the driving principles, unique challenges, and potential impact of David and Jason's vision to offer simpler, more user-centric so...
2023-09-27
32 min
REWORK
Shape Up Principle: The Betting Table
Picture this: a dimly lit room where velvet-robed figures gather in secret to make decisions of paramount importance as the fate of the pitches for the next product development cycle hangs in the balance. The "betting table” – where the formalized pitches for each six-week work cycle are selected – might seem mysterious but we're about to unravel its secrets. Listen in as host Kimberly Rhodes sits down with 37signals co-founders Jason Fried and David Heinemeier Hansson to explore the unique inner workings of the "betting table" and how this process shapes each product developm...
2023-09-06
25 min
REWORK
Software Has Bugs
Bugs are an inevitable part of complex software and aiming for complete bug-free perfection is not only unrealistic, but it hinders progress and product delivery.In this episode of Rework, host Kimberly Rhodes sits down with 37signals founders, Jason Fried and David Heinemeier Hansson to discuss why you need to be realistic about bugs in software development. Listen in as David and Jason offer a behind-the-scenes look at the two-tiered approach to handling bugs in their software at 37signals and their triage plan for determining which should be fixed, w...
2023-08-09
27 min
REWORK
The Google Graveyard
Unlike some tech giants that have notoriously pulled the plug on beloved products (remember Google's sudden discontinuation of Google Reader?), 37signals takes a vastly different approach with their pledge to support ALL of their products for the life of the internet.This week host Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, to explore the importance of longevity and trust in the SaaS industry.Drawing parallels to iconic brands like Porsche and Rolex, Jason and David take a deep dive into the...
2023-07-26
26 min
REWORK
Leaving the Cloud: The Finale
You’ve no doubt heard the 37signals team talking about leaving the cloud. Well, now the transition is complete!In this episode of Rework, 37signals co-founder David Heinemeier Hansson and Director of Operations Eron Nicholson sit down with host Kimberly Rhodes to discuss the unexpected speed of the move, the decisions, the hurdles they faced, and the behind the scenes of the meticulous process of moving their major applications, including those that had never before been run outside the cloud. Tune in as they share the secrets behind their suc...
2023-07-12
29 min
REWORK
Two-Person Teams: Listener Questions
This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, join host Kimberly Rhodes to answer listener questions from the recent episode about Two-Person Teams. They tackle topics ranging from two-person team collaboration techniques to their innovative approach to team cooldown periods and the benefits for individuals and the overall project workflow. Listen in as they discuss their journey in refining the on-call process and the power of "spring cleaning" to address unresolved issues. Tune in to this episode for valuable advice based on questions asked by listeners like you....
2023-07-05
32 min
REWORK
When to Jump into AI
When should small business owners start paying attention to AI? Is immediate action necessary, or are we already behind? In today's episode, 37signals co-founders Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to discuss the landscape of AI and its implications for businesses. From the impact on small business owners to the ever-present question of falling behind, David and Jason explore the potentials and limitations of AI and its present and future impact on how we use technology. Tune in to...
2023-06-28
16 min
REWORK
Two Person Teams
If you've been following along with the podcast, you've heard the mention of two-person teams and how 37signals makes the most of its software features and productivity with just two people working together—one programmer and one designer. In this episode of the Rework podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson sit down with Kimberly Rhodes to dive deeper into the concept of two-person teams and share valuable insights on the benefits, challenges, and strategies behind their unique approach.Listen in as Jason and David share the imp...
2023-05-31
27 min
REWORK
Listener Questions / AMA
In this episode of Rework, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, join host Kimberly Rhodes to answer questions posed by Rework listeners. Listen in as they share their insights and experiences in running a successful software company by answering questions from podcast listeners on topics such as 37signals' approach to design, decision-making processes, product management, and balancing managerial roles and responsibilities.Tune in to hear their unique perspectives on these key aspects of building a successful software company.Show Notes: [00:23] - N...
2023-03-29
24 min
REWORK
Taking a Sabbatical as a Business Owner
In this episode of Rework, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, join host Kimberly Rhodes to discuss the power of taking sabbaticals as business owners.Jason recently returned to work after taking his first sabbatical in nearly 23 years. He and David share their experiences and insights on the benefits of taking extended breaks from work. They cover the challenges of stepping away from a business you've built, the importance of trusting your team to handle things in your absence, and the value of returning to work with a fresh perspective. Li...
2023-03-22
20 min
REWORK
Leaving the Cloud Part 2
In October 2022, 37signals announced they would transition off cloud services in a post titled "Why We're Leaving the Cloud." Despite the advantages of the cloud, the downsides were too significant for the company. In this follow-up episode to Leaving the Cloud on REWORK, co-founder David Heinemeier Hansson and Director of Operations Eron Nicholson discuss the progress 37signals has made since they decided to leave the cloud. Listen in as they delve into the pros and cons of using the cloud versus owning your hardware and some of the misconceptions peo...
2023-03-08
29 min
REWORK
The Power of Time Off
Jason Fried and David Heinemeier Hansson, co-founders of 37signals, advocate for taking extended breaks from work, as outlined in their book "It Doesn't Have to Be Crazy at Work." While this practice is relatively common in many parts of the world, it's less common in North America.In this episode of Rework, host Kimberly Rhodes is joined by Jeff Hardy, a programmer at 37signals, as he shares his experience taking a one-month sabbatical and discusses the benefits of stepping away from work to refresh your mind.Tune in as...
2023-03-01
18 min
REWORK
The Challenges of Remote Work
Remote work has become increasingly popular in recent years, offering several benefits, such as increased flexibility and the ability to work anywhere globally. However, there are some challenges that come with remote work and it’s certainly not for all companies. In this episode of the Rework podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss these issues and how they've overcome them from their book, Rework.They share insights on how to work together across different time zones, ways to stay connected whil...
2023-02-22
23 min
REWORK
Hire Great Writers
Writing is crucial for communication and collaboration in both remote and in-person organizations.But how do you find and hire great writers? Today, Jason Fried and David Heinemeier Hansson sit down to share why writing is at the heart of the success of 37signals and why they believe it's essential for every employee to be a skilled writer, regardless of their title or role. Listen in as they walk us through the process they use to "Hire Great Writers" from their book, Rework.
2023-02-15
11 min
REWORK
Hire Managers of One
"Everyone should manage themselves" has been a core principle at 37signals from day one and has continued to be key as the company has expanded. Today, Jason Fried and David Heinemeier Hansson sit down to discuss why it’s essential to the success of your company to bring on board self-sufficient employees who require minimal supervision in what they refer to as "Managers of One" from their book, Rework. Listen in as they provide tips on identifying such individuals during the hiring process, using Basecamp's features to replace what mana...
2023-02-08
19 min
REWORK
What’s in a Name
37signals has undergone some name changes since its inception over 20 years ago: starting as 37signals in 1999, then changing to Basecamp in 2014, before switching back to 37signals in 2022. Today, Jason Fried and David Heinemeier Hansson sit down to uncover the story behind the name 37signals, the reasoning behind the name changes, and the impact a name has on a business as we discuss what's in a name. Show Notes: [00:46] - Jason connects extraterrestrial intelligence to the name 37signals.[01:56] - The out-of-the-park success that prompted a re...
2023-02-01
28 min
REWORK
8's Enough, 40's Plenty
Are you working over 40 hours a week while putting your personal life on hold?That's a common trap entrepreneurs, and executives often fall into while striving for success in their careers. It's also the fast track to sabotage your performance and drive yourself into burnout. It's time to re-evaluate your priorities and find a healthier balance.Today, Jason Fried and David Heinemeier Hansson sit down to discuss why "8’s Enough, 40's Plenty" from their book, It Doesn't Have to Be C...
2023-01-25
25 min
REWORK
Pick A Fight
If you follow Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, anywhere online, you know they aren’t afraid to speak their minds and stand up for what they believe in. Today, Jason and David sit down to discuss how embracing their viewpoint has led them to go toe-to-toe with some of the industry's biggest behemoths. They’ll walk us through some of their biggest battles and what it took to stand their ground while positively impacting the world. They’ll also share tips for when, and how, picking a fight with a c...
2023-01-18
26 min
REWORK
Tales from the Front Lines
“When dealing with customers, especially those that are angry, there are always two tokens on the table. One is the token for it just doesn't matter. It's not a big deal. And the other token is it's the end of the world. We pick one, and the customer picks the other.”—Chase ClemonsToday, Chase Clemons is here. Chase is the Head of Customer Support and is on the front lines every day as he leads the 18-person support team at 37signals. Listen in as he shares why every customer interaction's outcome depends on which one of...
2023-01-11
26 min
REWORK
Put Everyone on the Front Lines
What is your method of connecting with your customers? Does your product or service make sense to them, and do you understand how they see it? Our perception of what is easy and straightforward and what the customer perceives as easy and straightforward can sometimes differ, making it vital for everyone on the team to hear directly from the customers without the ‘muffler.‘ Today, the cofounders of 37signals, Jason Fried and David Heinemeier Hansson, discuss how 37signals gives everyone on the team an opportunity to engage with their customers from their book, Re...
2023-01-04
23 min
REWORK
Year In Review: Growing As a Company
With the year ending, it's a good time to reflect on how far you've come in the past year as a company. Today, the cofounders of 37signals, Jason Fried and David Heinemeier Hansson, discuss the growth of the company in 2022 and some of the significant changes they made this year. They'll walk us through some of the new positions they’ve added, the challenges they faced along the way, and how they work to preserve a culture at 37signals that aligns with who they are. Show Notes:
2022-12-28
26 min
REWORK
Always Sound Like You
A small business has many benefits, like being able to move quickly, stay flexible and pivot when needed, something big businesses can't do as easily. But, with the lure of getting bigger, sometimes small businesses fall into the trap of getting caught up in stiff language and legalese and ending up not sounding like themselves. Today, the cofounders of 37signals, Jason Fried and David Heinemeier Hansson, discuss why small businesses should embrace the fact they can communicate without running every word through a legal or public relations department, as discussed in the...
2022-12-21
26 min
REWORK
Let Your Customers Outgrow You
Customer relationships don't have to last forever. Keeping your hands wrapped around every customer will only lead to trying to evolve into something you're not is the death knell for your business. Today, Jason Fried and David Heinemeier Hansson discuss the idea that you should let your customers outgrow you from their book, Rework. Show Notes: [00:32] - Why evolving as your customers do is a death knell for your business. [01:37] - David shares why, as a software design business owner, you need to be the voice o...
2022-12-14
22 min
REWORK
Your Estimates Suck
"Getting out of estimates and getting into appetites and budgets is the single most important thing that we have instituted," - David Heinemeier Hansson Today, Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, discuss their chapter in Rework on why estimating is not the road to completing projects and what has helped them get things done in their business for over twenty years. Show Notes: [00:42] - David shares why it's time to accept that we're awful at estimating.[03:27] - Why estimating is 'an amazi...
2022-12-07
24 min
REWORK
Come Small, Come All
There's a lot of talk in the tech world about getting bigger, growing as fast as you can, and getting investor money so you can scale quickly. But that's not the only path. And recently, we've seen that being bigger only sometimes works well for companies. Jason Fried and David Heinemeier Hansson, the Co-founders of 37signals, discuss the bigger is better culture in tech and why the human connection inherently built into small businesses can actually be an advantage. Plus, their invitation to small businesses to think differently through their open lett...
2022-11-30
24 min
REWORK
Out-Teach Your Competition
Throughout its tenure, 37signals has consistently grown without spending much on marketing. How'd the company do this? By out-teaching their competition. Recently, they've begun sharing their thoughts on company decisions and even doing product walkthroughs on their YouTube channel. Jason Fried and David Heinemeier Hansson, the Co-founders of 37signals, discuss the true value of sharing the behind-the-scenes of how they work and what they've learned in over 20 years in business. Show Notes: [00:40] - The transparency in sharing the winding road of building your bu...
2022-11-16
25 min
REWORK
Company Meet-Up: Amsterdam Edition
Meetups offer remote companies an opportunity to gather away from the day-to-day for more in-depth conversations that foster deeper relationships for the team and bigger leaps for the company. At the beginning of October, sixty 37signals employees met up in Amsterdam for the first company-wide meetup outside the U.S. Jason Fried and David Heinemeier Hansson, the Co-founders of 37signals, discuss the importance of in-person meetups for remote companies, the structure they use for their twice-yearly team gathering, and tips and insight for other companies on planning their own offsite meetings.
2022-11-03
18 min
REWORK
Decisions are Temporary
Co-founders of 37signals, Jason Fried and David Heinemeier Hansson discuss decision making within an organization. Small businesses have the advantage of being nimble and able to change course quickly, so there's no reason to get caught up in the "what ifs." Show Notes:0:47 – Avoiding overthinking and overcomplicating issues1:47 – Getting rid of the "what ifs"4:30 – Making decisions as small as possible5:45 – The advantages small business have when it comes to being agile and nimble8:30 – Getting comfortable with uncertainty11:00 – Calculations and projections in decision making13:50 – Deciding when to pivot on a decision15:20 – The Tyranny of Metrics by Jerry Z. Muller18:04 –...
2022-10-27
25 min
REWORK
Leaving the Cloud
David Heinemeier Hansson, co-founder of 37signals, and Eron Nicholson, Director of Operations, discuss why 37signals is making the move away from the cloud.Show Notes:David's piece, Why We're Leaving the Cloud0:59 - 37signals history with on-premise and cloud storage8:26 - How cloud solutions don't necessary reduce operations teams costs10:58 - What types of companies are the best fit for cloud solutions14:14 - 37signals costs for cloud solutions and potential savings with on-premise options15:25 - Advantages of working with on-premise storage companies that are similar in size to 37signals20:08 - What the transition might look like...
2022-10-21
29 min
REWORK
BONUS - 37signals Podcast - Q&A with Jason and David
We're taking off the month of August! During our hiatus, we'll be playing some vintage episodes of the 37signals Podcast, a show that Basecamp ran from 2009-2011 (and then forgot all about until Wailin came across the show during an unrelated Google search). In this episode, Basecamp (then 37signals) co-founders Jason Fried and David Heinemeier Hansson answer questions from Signal v. Noise readers about the company's affiliate program, staying motivated, playing the stock market, and more.We'll be back with new episodes of Rework next week!
2019-08-27
37 min
REWORK
BONUS - 37signals Podcast - Making People Pay
We're taking off the month of August! During our hiatus, we'll be playing some vintage episodes of the 37signals Podcast, a show that Basecamp ran from 2009-2011 (and then forgot all about until Wailin came across the show during an unrelated Google search). In this episode, Basecamp (then 37signals) co-founders Jason Fried and David Heinemeier Hansson talk about when to give something away and when to charge.
2019-08-20
18 min
REWORK
BONUS - 37signals Podcast - Valuation Tales
We're taking off the month of August! During our hiatus, we'll be playing some vintage episodes of the 37signals Podcast, a show that Basecamp ran from 2009-2011 (and then forgot all about until Wailin came across the show during an unrelated Google search). In this episode, Basecamp (then 37signals) co-founders Jason Fried and David Heinemeier Hansson discuss a satirical press release they wrote to skewer overblown tech company valuations. That leads to a broader discussion about investment, exits, and serial entrepreneurship.
2019-08-13
25 min