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EOTo Run a $5.2B Company with $200M ARR, I Focused on This | 6Sense, Jason Zintak | EO
To Run a $5.2B Company with $200M ARR, I Focused on This | 6Sense, Jason Zintak
Meet Jason Zintak, CEO of 6Sense, a $5.2B company redefining how B2B sales and marketing operates.EO's Partner Highlight : Try the #1 AIpowered personal productivity timeblocking tool, Akiflow, today: https://akiflow.pro/eoIn this video, Jason dives into the strategies that drive 6Sense's success, from acquiring first customers to building highperforming, aligned teams. He shares the importance of fostering a culture rooted in trust and results, emphasizing that great products are made by great people. Jason highlights the...2025-05-0912 min
The Sales Technology PodcastSales Tech Deep Dive 6SenseIn this episode of Sales Tech Deep Dive, David Dulany and Nicolas de Kouchkovsky sit down with Latané Conant, CRO of 6sense, for an eye-opening conversation on how AI is reshaping the sales and marketing landscape. From the origins of 6sense as a predictive data company to its transformation into a full-stack GTM platform, Latané Conant walks through the evolution of customer engagement, account intelligence, and workflow automation. They explore the rise of autonomous sales plays, the role of AI agents in prospecting, the shifting expectations of BDR teams, and how brands must adapt in a world of zero-click co...2025-04-3037 min
Revenue MakersGetting Started with AI AgentsAI-driven email outreach is more than just automation—it’s a game-changer for sales and marketing teams. But how do you deploy AI agents effectively while maintaining compliance, preserving inbox health, and ensuring human alignment?In this episode, Chris Dutton, VP of Marketing Operations at 6sense, breaks down how his team has scaled AI email agents over the past three years, long before AI became mainstream. He shares the key lessons learned, the crawl-walk-run approach to implementation, and how AI enhances rather than replaces BDRs.Chris unpacks the metrics that matter beyond vanity stats, the camp...2025-02-2630 min
Event ExperienceBreaking Down Event Trends, Budgets, and Engagement with 6senseIn this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Bethany Murphy, the Head of Events at 6sense, to discuss her extensive experience in event planning and marketing. They explore current trends in the event industry, including the integration of AI, the importance of non-alcoholic beverage options, and how to infuse fun into brand experiences. Bethany shares insights on how to manage event budgets effectively, emphasizing the importance of real-time updates, contingency planning, and transparency with finance teams. She also offers advice for event planners working with more conservative brands on how to incorporate trends...2025-02-1730 min
Enterprise Thought LeadershipEps.46 | Sales & Marketing: From purchase to payoff - Inside 6sense's Implementation Playbook with Meggie RohanA must-listen for: Sales and marketing leaders, ABM practitioners, and technology implementation professionals looking to transform their go-to-market approach.In this episode, Tim Bond speaks with Meggie Rohan, Head of Global Delivery at 6sense, about the critical success factors for implementing account-based marketing technology. Drawing from her nine years of experience, Meggie shares practical insights on securing leadership buy-in, managing organisational change, and achieving measurable ROI with 6sense.Join the conversation as Meggie discusses: The shift from traditional lead-based approaches to account-based strategies Key steps for successful implementation...2024-11-2138 minEnterprise Thought LeadershipEps.45 | Sales: Winning 84% of B2B Deals Through Intelligent Targeting with 6sense's Andy ChampionA must-listen for: B2B sales leaders, marketing professionals, and revenue operations teams looking to increase win rates through data-driven selling.
In this episode, Tim Bond speaks with Andy Champion, Senior Vice President of International Sales at 6sense, about how modern B2B sales teams can increase their win rates through intelligent targeting and early engagement. Andy shares insights from his journey from British military officer to sales leadership, explaining how technology and human connection combine to create winning sales strategies.
Join the conversation as Andy discusses:
Why...2024-11-1456 min
Demand Gen Made SimpleS2:E4 - 6sense Breakthrough Unleashed - Part 3 with Saima Rashid, Kevin Ryan, Dina Otero, and Jonathan Burg - Generative AI world, personalization, from leads to accounts, holistic customer journeysGuests in part 3:
Saima Rashid - SVP Marketing & Revenue Analytics at 6sense
How to use 6sense for ABM at scale
How to succeed in today’s generative AI world
Why it’s critical to get teams thinking outside the box
Kevin Ryan - Head of Revenue IBISWorld
How to support how buyers WANT to buy today
How to tactically become an expert in personalization
Why marketing is a rugby team, not a relay race
Dina Otero - VP Demand Gen at Mission Clou...2024-11-121h 20Demand Gen Made SimpleS2:E3 - 6sense Breakthrough Unleashed - Part 2 with Andy Champion, Jon Russo, Christine Polewarczyk, Surj Gish & Juanita Baker, and Kerry Cunningham - GTM, buyers journeys, maximizing investmentsGuests in part 2:
Andy Champion - SVP International at 6sense
Right way to expand GTM internationally
#1 thing companies do wrong when expanding into EMEA
Jon Russo - Founder and CMO at B2B Fusion
ABM vs ABX, definitions, which is right for you
What NOT to do when moving from lead-based to account-based
Christine Polewarczyk - SVP Product Marketing and Research at PathFactory
Supporting the buyers journey in a frictionless way using AI
Back to basics - all about quality
Surj...2024-11-051h 29Revenue MakersFive Steps For Successful ABM CampaignsBelieve it or not, an effective ABM campaign only needs five steps.In this episode of Revenue Makers, we break down the essential steps in 6sense’s Account-Based Marketing (ABM) framework. It starts with selecting target accounts within your ICP, understanding their position in the buyer’s journey, and then crafting tailored outreach. In our own campaign, we put these steps to the test, adding a dose of creativity, nostalgia, and humor to stand out.Ready to take your ABM campaigns to the next level? Here’s your roadmap.In this episode, you’ll learn...2024-10-3025 min
Great EventsLessons from 6sense on Scaling User ConferencesWhat’s the secret to creating memorable user conferences? Alyssa Peltier sits down with Bethany Murphy, Senior Director of Events at 6sense, to reveal insider strategies for planning and executing user conferences that leave a lasting impact. Bethany explains the essential steps for gaining executive buy-in, managing budgets, coordinating cross-functional teams, and crafting memorable attendee experiences that drive long-term impact.Now it’s your turn to create a user conference experience that truly stands out.In this episode, you’ll lear...2024-10-3037 minRevenue MakersFive Steps For Successful ABM CampaignsBelieve it or not, an effective ABM campaign only needs five steps.In this episode of Revenue Makers, we break down the essential steps in 6sense’s Account-Based Marketing (ABM) framework. It starts with selecting target accounts within your ICP, understanding their position in the buyer’s journey, and then crafting tailored outreach. In our own campaign, we put these steps to the test, adding a dose of creativity, nostalgia, and humor to stand out.Ready to take your ABM campaigns to the next level? Here’s your roadmap.In this episode, you’ll learn...2024-10-3025 minDemand Gen Made SimpleS2:E2 - 6sense Breakthrough Unleashed - Part 1 with Matt Heinz, Sarah Sehgal, Stefano Iacono, EJ Oelling - Is demand gen dead, are MQLs still important, modernizing EventsGuests on part 1
Matt Heinz - Founder and President of Heinz Marketing
Sarah Sehgal - Director of Marketing of OpenSesame
Stefano Iacono - Marketing Director EMEA - 6sense
EJ Oelling - VP ABX - 6sense
Resources:
https://6sense.com/resources/buyer-experience-report/2024-b2b-buyer-experience-report
APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7
More about the host, Janelle Amos:
LinkedIn: https://www.linkedin.com/in/janelleamos/
Website: https://eleva...2024-10-221h 07Revenue MakersThe One About ABM MeasurementYou’re not dreaming. You’ve made it to our third episode featuring Saima and Adam imparting their wisdom, sans-guest. And if you thought this third installment couldn’t top the last, think again. We’re diving into ABX and ABM measurement—the essential metrics that can help marketers gauge the success of their campaigns. From leading indicators like reach and engagement to lagging indicators like pipeline and revenue, we explain why you need to monitor those metrics closely. Learn how to manage your pipeline within your CRM and how to improve outreach using AI.In this ep...2024-09-1827 min
Unicorn BuildersJason Zintak: The GTM Story of 6sense ($5.2 Billion Valuation)Welcome to another episode of Unicorn Builders. In today's episode, we're speaking with Jason Zintak, CEO of 6sense, the world's leading revenue AI platform that has raised over $500 in funding.
Here are the most interesting points from our conversation:
Evolution from Predictive Scoring to Revenue AI: 6sense transitioned from a black-box predictive scoring tool to a comprehensive revenue AI platform, addressing both sales and marketing needs with transparency and actionable insights.
Critical Early Challenges: Early on, 6sense faced high churn due to a lack of context behind predictive scores, which led to a strategic pivot towards...2024-09-0930 min
Revenue Reinvention: New Pathways to ProfitabilityAligning Sales and Marketing for Revenue Growth with Latané Contant of 6senseThis episode features an interview with Latané Conant, CRO at 6sense.Latané shares her unconventional career journey from software sales to marketing, and eventually to the CRO role. She discusses strategies for driving predictable growth, the importance of alignment across sales, marketing, and customer success, and the role of generative AI in optimizing prospecting efforts. About Latané:Latané Conant, Chief Revenue Officer of 6sense, is a trailblazing leader in revenue technology known for her innovative vision and strategic expertise. With a wealth of experience across all revenue functions, she propels business growth through opera...2024-08-2137 minEnterprise Thought LeadershipEps.38 | Marketing: 6sense’s Kerry Cunningham on transforming B2B marketing in the age of AI and intent dataA must-listen for: B2B marketing leaders, sales professionals, and anyone involved in demand generation and account-based marketing.
In this episode, Tim Bond speaks with Kerry Cunningham, Head of Research and Thought Leadership at 6sense, about how B2B organisations can adapt their marketing and sales strategies to align with today's complex buying processes. Kerry explains why traditional lead-based approaches fall short and how intent data and AI can help identify and engage buying groups more effectively.
Join the conversation as Kerry discusses:
The evolution of B2B buying processes and the Demand...2024-08-1446 min
GTM News DeskEvent Marketing, Buyer-First Practices, and Growth Hacking (with 6sense’s Bethany Murphy)What makes an event not suck? What are buyer-first practices that Navattic uncovered in 2023? Is growth hacking still a thing?Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the importance of a people-first approach, the nuances of proving ROI to executives, and her framework for crafting events that drive real impact.Jump into the action:(00:00) Welcome to GTM Ne...2024-07-0928 min
CFO THOUGHT LEADERControllers Classified: 6sense’s Treasurer on Managing Risk in Today’s WorldIn this episode of Controllers Classified, host Erik Zhou is joined by Eugene Spevakov, Treasurer and Head of Corporate FP&A at 6sense. The conversation begins by tracing Eugene’s path, highlighting his start in civil engineering and his transition into treasury and corporate finance. The episode then dives deep into the primary responsibilities of a treasury function: cash and risk management (aka, you need to be able to move money from point A to point B safely). Eugene spends time explaining what both mean and best practices associated (tip: prioritize cash preservation, liquidity, then yield). As a part of...2024-06-0746 min
Top One Percenter ShowTop One Percenter Show With 6sense CRO Latane ConantLatane Conant serves as the Chief Revenue Officer (CRO) at 6sense, a leading provider of Account-Based Orchestration Platforms (ABOP) that enable B2B companies to generate revenue by uncovering demand, prioritizing actions, and aligning sales and marketing. With a background deeply rooted in sales, marketing and technology, Conant brings extensive experience and a proven track record of driving growth and innovation in the B2B software industry. Her leadership is characterized by strategic vision, data-driven decision-making, and a relentless focus on delivering measurable results.Her commitment to driving revenue growth and delivering exceptional customer experiences s...2024-05-3036 min
Inspiring Leadership with Jonathan Bowman-Perks MBE#316: Jason Zintak - CEO of 6senseAs CEO of 6sense, Jason Zintak leads the company’s mission to help customers revolutionise revenue creation. Leveraging AI and data-driven intelligence, 6sense answers profound questions every B2B sales and marketing teams face, like which accounts are most likely tobuy, who should we reach out to, and what should we say to engage?Since Jason joined 6sense in 2017, the company has grown significantly by every measure, including increasing revenue from $5MM to $200MM+ ARR. Under his leadership, 6sense has been recognised for market-defining technology by Forbes Cloud 100, Inc. 5000, Deloitte Fast 500, Forbes AI50, Fi...2024-05-211h 08
Controllers Classified6sense’s treasurer on managing risk in today’s worldIn this episode of Controllers Classified, host Erik Zhou is joined by Eugene Spevakov, Treasurer and Head of Corporate FP&A at 6sense. The conversation begins by tracing Eugene’s path, highlighting his start in civil engineering and his transition into treasury and corporate finance. The episode then dives deep into the primary responsibilities of a treasury function: cash and risk management (aka, you need to be able to move money from point A to point B safely). Eugene spends time explaining what both mean and best practices associated (tip: prioritize cash preservation, liquidity, then yield). As a par...2024-04-2345 minEvent ExperienceTransforming conferences through AI and event tech with 6sense’s Angela SadighianGrab a coffee or hit the open road to listen to Senior ABX Manager of Corporate Events at 6sense Angela Sadighian share her extensive experience and strategic approach to corporate event planning. Sadighian discusses her journey from organizing weddings to orchestrating large-scale corporate events, emphasizing the importance of integrating AI technology to enhance attendee engagement and optimize event outcomes. With a focus on 6sense's annual user conference, Breakthrough, Sadighian outlines how strategic planning, audience targeting, and innovative tech integration have led to substantial growth in attendance and engagement. Here’s what you’ll hear about in th...2024-04-2238 minRevenue MakersThe Attribution EpisodeAttribution isn't just a buzzword—it's the backbone of your revenue machinery.In this episode of Revenue Makers, Saima and Adam peel apart the complex world of attribution to unleash its potent revenue-generating power. They address the elephant in the room: Can marketing really influence 100% of closed deals? The answer is a resounding yes, and the path to understanding how begins in this definitive attribution episode. In this episode, you'll be equipped with the insights to navigate the attribution maze and turn data into your most reliable ally. You’ll learn why a definitive measurement pers...2024-04-1632 minRevenue MakersBudget Battles: Navigating Cuts with CreativityThese days budget cuts mean all organizations are doing more with less. Turns out, a lack of budget doesn't necessarily mean disaster for innovative revenue leaders.@Ashley Deibert, CMO at Piano, for example, shows how embracing AI and fostering key relationships can turn tight budgets into opportunities for creative innovation. Ashley leverages technology to not just sustain but enhance her team's efficiency – even in lean times. Being transparent, communicating openly, and having a collective leadership approach can help boost morale during tough financial times.Ashley highlights the benefits of working together on budgeting, sh...2024-04-1028 minRevenue MakersUsing Content to Grow PipelineA true marketing genius doesn't back away from the edge; they walk the tightrope between boldness and brilliance. As the creative force behind two groundbreaking companies (Gong and Clari), Devin Reed is very comfortable on the tightrope. Devin specializes in crafting sharp, strategic content that breaks through the noise and seamlessly aligns with the CEO’s vision. In this episode of Revenue Makers, Devin provides real-world insights on crafting compelling narratives that engage and convert, whether you’re talking about revamping existing material or creating new campaigns that demand attention.Get ready to rethink your trad...2024-04-0334 minRevenue MakersSeamlessly Transitioning to Account Based MarketingTransforming revenue isn't just about cold calls and content—it's about having the audacity to try something new and alignment with your goals.In this episode of Revenue Makers, Saima Rashid and Adam Kaiser chat with 2X CEO Domenic Colasante, about how he is boldly reimagining marketing tactics. Colasante's approach with 2X highlights a crucial point: traditional marketing methods are becoming outdated. By turning trucks into billboards and targeting CIO hotspots, he demonstrates how thinking outside the box can be a powerful force in enhancing brand visibility.For high-achieving revenue leaders, consider this conversation a ca...2024-03-2732 minEnterprise Thought LeadershipEps.28 | Sales & Marketing: Driving revenue growth through account intelligence with 6sense's Stefano IaconoIn this episode, Tim Bond sits down with Stefano Iacono, European Marketing Director at 6sense, a pioneering account intelligence platform transforming B2B marketing strategies. In this insightful episode, Stefano unveils how 6sense leverages AI and predictive analytics to identify high-value accounts demonstrating early buying signals, enabling sales and marketing teams to focus their efforts where it matters most.
Discover how 6sense's platform captures comprehensive account engagement data, analyses it through advanced AI models, and facilitates personalised multi-channel campaigns orchestrated for maximum impact. Learn how this account-based approach addresses the complexities of today's B2B buying landscape...2024-03-2627 minRevenue MakersHow I Stopped Worrying and Learned to Love QBRsWhile businesses everywhere are engaging in quarterly business reviews, we’re taking time to do something a little unprecedented: We’re performing a QBR for Revenue Makers! In this episode, hosts Saima Rashid and Adam Kaiser take a retrospective look at their podcast journey, highlighting significant insights gained from their engaging conversations with a quarter’s worth of eye-opening guests. The big themes? Having the courage to embrace boldness, innovation, and change management while acknowledging the importance of being data-driven in today's business landscape. Tune in as Saima and Adam offer actionable insights that can inspir...2024-03-2027 minRevenue MakersIt's All About the Eventful ExperienceMeasuring the success of an event goes beyond high attendance—it's about targeted strategy and post-launch impact.In this episode of Revenue Makers, EJ Oelling, VP of Account-Based Experience at 6Sense, drives home the point that a picture-perfect event isn’t enough. What counts is crafting experiences that boost sales, increase win rates, and cultivate meaningful connections with accounts. Think of this episode as your primer on how to align event planning with strategic objectives and create experiences your prospects won’t soon forget! In this episode, you’ll learn: Why it's imp...2024-03-1328 minRevenue MakersIdeas Are Easy, Execution Is EverythingIt’s not just about getting more leads; it’s about getting the right ones. Changing how you make money isn't just about trying lots of things - it's about being precise and purposeful. Alex Olley, CRO and co-founder of Reachdesk, reveals how they boosted their success by focusing on a small, carefully chosen group of accounts.Staying successful in a constantly changing market means staying focused and using strategies that fit. Shifting your team's thinking and workflow to this focused approach can be tough, but it's important for being effective and working well together.2024-03-0629 minRevenue MakersSales Development, AI, And a Bunch In-BetweenIt’s BDR appreciation week on this episode of Revenue Makers!Sam Gong, SVP of Marketing at WorkSpan, shares his journey from marketing to sales and back again and how his experience earned him a unique perspective on the crucial role of the BDR in the sales and marketing ecosystems. Sam shares his insights on the mission-critical strategies for go-to-market and revenue generation, his stance on BDRs within the marketing vs sales debate, and the essential traits that make a BDR exceptional—even as their responsibilities shift thanks to an AI-driven future. Join host...2024-02-2832 minRevenue MakersYour teams will fail without this framework in placeSuccess is more than just crunching numbers.Jill Wiltfong, CMO of Korn Ferry, is defining what truly matters in driving your business forward. Discover how to avoid data paralysis by choosing metrics that resonate with all stakeholders and why storytelling in metrics is your unspoken edge in communication. She’s sharing her tips to embrace a culture of transparency, context, and continuous reevaluation -- essential tactics to inspire not just teams, but whole organizations. And, she’s got a framework to share that will change your business for the better. In this episode, you’...2024-02-2134 minRevenue MakersHere's what's on every CMO's mind right nowTech+Strategy. It’s the art+science that every CMO’s gotta nail. But it’s hard.Heidi Melin, Senior Operating Advisor for Hellman Friedman, reveals how to elevate your organization’s revenue performance to an art from. Heidi simplifies the complex link between marketing investments and business outcomes, emphasizing the importance of precision targeting and AI efficiency.Challenge your views on marketing's role in revenue generation as Saima Rashid and Adam Kaiser extract insights from Heidi's rich career. Discover the power of taking risks and leveraging the unexpected in strategic marketing.This episode...2024-02-1434 minRevenue MakersA revenue team's secret weapon for telling stories that sellMetrics alone aren't the magic bullet for skyrocketing revenue – it's the rigor of reviewing them that propels an organization to new heights.In this lively episode of Revenue Makers, hosts Adam and Saima chat with Robert Zimmermann, CRO at Qualified, to dive deep into what makes high-performance revenue teams tick. Zimmermann brings a wealth of experience from the C-suite, where he's known for conducting metric-driven strategies that inspire action and drive success. He shares insights on why operational cadence is more than just a trendy term—it's a guiding light that shapes every aspect of the organization, from...2024-02-0730 minRevenue MakersThe $2 trillion problem that will ruin your businessInefficiency is the silent killer of growth, and nowhere is that more evident than within the sales and marketing machinery of an organization.Dive into the world of efficient growth with Sam Jacobs, CEO and co-founder of Pavilion, as he unveils the toolkit for fine-tuning your revenue engine. In this episode of Revenue Makers, Sam addresses the $2 trillion inefficiency problem plaguing go-to-market strategies and equips revenue leaders with actionable insights to pivot from growth at any cost to growth at peak efficiency.This isn't just about forecasting revenue; it's about creating a resilient, robust revenue...2024-01-3132 minRevenue MakersHere’s how you focus your revenue teams in 2024Slicing through the B2B sales noise requires more than tenacity; it demands strategic precision.In the high-stakes world of revenue generation, knowing your buyer's journey isn't just important—it's crucial. Enter Kerry Cunningham, renowned former Forrester and SiriusDecisions analyst and Head of Research at 6sense, as he joins Saima Rashid and Adam Kaiser to drop some truth bombs revealed in 6sense's new research on the buyer experience. In this episode, you’ll learn: 1. The strategic advantage of being the first vendor that potential buyers interact with, which the report shows, is a cruc...2024-01-2436 minRevenue MakersDon't Fall Into This B2B Trap...It’s taking more resources to earn the same number of returns, whether it’s revenue or prospects. Latané Conant, Chief Revenue Officer at 6sense, coined a term for it: B2B inflation. It’s why it’s imperative for business leaders to understand how they can best allocate their precious resources to achieve healthy growth.On this episode of Revenue Makers, Latané shares her thoughts on navigating B2B inflation and managing dwindling resources. Listen to learn how to stand out among other businesses and capitalize on the engagement you do have.In this episode, y...2024-01-0327 min
The Manufacturing MarketerLessons Traditional Manufacturing Marketers Can Learn from Industrial Startups | Webinar hosted by 6senseOn this episode of The Manufacturing Marketer we are sharing audio with you from a panel hosted by Jam Khan from 6sense.
In this session, Grace Wright, Strategy Director at Gorilla 76, and MJ Smith, CMO at CoLab discuss how manufacturers can level up their marketing strategies by:
- Learning industrial startup tactics from real-world examples
- Getting actionable insight into campaign optimization
- Listening to a thoughtful Q&A session with industry experts
To learn more about 6sense please visit https://6sense.com2023-09-2157 min
CFO THOUGHT LEADER924: Getting to "Yes" | Rob Goldenberg, CFO, 6senseOf all of the career experiences that Robert Goldenberg has acquired on his way to the CFO office, you would think that his stint with a bankrupt landscaping company would not be apt to make his list of all-time opportunity door-openers.Still, when we asked Goldenberg to look back to share the experiences that first propelled him into the C-suite, the landscaping business came to his mind.To wit: It was back in 2015, when software developer 6sense was interviewing to hire its first full-time CFO, that Goldenberg—a career investment banker—nabbed an interview spot with...2023-08-141h 00
Content MattersThe Role of Generative AI in RevOps with Viral Bajaria, 6sense CTOWho better to talk about large language models and generative AI than the co-founder and CTO of 6sense, an account-based marketing platform that is built on AI and leverages generative AI in some of its capabilities?Viral Bajaria shared his perspective on large language models, what surprised him about the new excitement over generative AI, how they use it in 6sense, and the benefits it has brought. Plus, Viral shared some important things to consider when implementing it. Key topics included: The growth of large language models (LLMs).If companies should build their own LLMs...2023-08-0131 min
Remarkable Content with Ian FaisonSpeed: B2B Marketing Lessons on Blissfully Simple Storytelling from the 90s Classic Movie with Chris Hutchins, Director of Content Strategy at 6SenseCan you sum up your marketing message in three words? (And would customers “get” it?)Like, can you write it in plain language—just a few words that would make sense to your audience? Because if you - the B2B marketer - get it, your audience will too, right? Maybe not.On this episode of Remarkable, we’re learning from the 90s classic movie Speed about keeping it simple. The movie can literally be summed up in three words: “Bomb on bus.” It’s a blissfully simple premise that rocked viewers, made Keanu Reeves and Sandra Bul...2023-07-2740 min
Chief Evangelist with Ethan Beute031 Ami Arad (6sense) on Blending Experience and HospitalityToday’s guest is Ami Arad, Senior Principal Product Evangelist at 6sense. Ami joins Ethan Beute to share the journey of becoming an evangelist at 6sense, a company he joined after thriving at Microsoft and Oracle and 25 years after his first evangelist roleAmi shares his insights into incorporating showmanship and creating excitement in truly unique ways.Takeaways:The most important aspect of his role is to leverage showmanship and ignite excitement around solutions. Create an objective that centers on creating a buzz and garnering interest – and align with sale...2023-07-2753 min
Outbound Kitchen - B2B Sales Podcast35: How this Top SDR is Redefining Prospecting (A Unique Approach) - Deb Saha, Sr. BDR at 6sense4 things you'll learn in this episode: How to send cold emails that get replies How Deb turned his LinkedIn profile into an inbound channel The bottom up approach How to use communitiesDeb Saha is the Top performer within the APAC BDR Team at 6sense.But Deb approaches his outreach differently than your typical SDR. He’s found a way to stand out: his bottom-up prospecting approach.With this strategy, he books 60-70% of his meetings.---...2023-07-1238 min
Smooth Scaling: Revenue Leader Interviews from Insight PartnersAdjusting and adapting to challenging economic times with Mark Ebert at 6senseJeremey continues his conversation with Mark Ebert, SVP Global Sales at 6sense.
Learn more about 6sense: 6sense.com
For more growth strategies, visit insightpartners.com/ideas.
The content here is for informational purposes only. It should not be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security and is not directed at any investors or potential investors in any Insight Partners fund. For more details, please see insightpartners.com/legal-disclaimer.2023-06-0617 minSmooth Scaling: Revenue Leader Interviews from Insight PartnersMoving downmarket from enterprise to SMB with Mark Ebert at 6senseJeremey interviews Mark Ebert, SVP Global Sales at 6sense, about how they experimented to expand downmarket from strictly enterprise to include SMB customer offerings.
Learn more about 6sense: 6sense.com
For more growth strategies, visit insightpartners.com/ideas.
The content here is for informational purposes only. It should not be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security and is not directed at any investors or potential investors in any Insight Partners fund. For more details, please see insightpartners.com/legal-disclaimer.2023-06-0614 min
Startup Field Guide by Unusual Ventures: The Product Market Fit PodcastHow 6sense found product-market fit: Jason Zintak on account intelligence for revenue teams6sense is an AI-powered ABM platform that is focused on arming revenue teams with the right information to engage with the right accounts. It aggregates buying signals like website visits, email opens, and product review hits. It then leverages machine learning to help revenue teams automate their workflows.
In this episode, Sandhya Hegde chats with 6Sense’s CEO Jason Zintak about their path to product-market fit.
Join us as we discuss:
(1:26) Jason’s background and he made the decision to join 6sense
(5:32) How early customer conversations informed the 6Sense product strat...2023-05-2229 min
Demand Efficiency6Sense CMO and GTM Champion Uses Flawless ABM and Lead Management Programs to Drive ROIIn this conversation with Latané Conant, CMO at 6sense, she talks about doing account-based marketing right. Today, you’ll hear about making demand centers more efficient, team structures at 6sense, ensuring an accurate source of truth, Latané’s most-used platforms, and the importance of saying ‘no’. As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. Prior to joining 6sense, Latané served as CMO and Sales Leader at Appirio. She also serves as a member of the Revenue...2023-04-2417 min
Without BordersJason Zintak, CEO, 6SenseOur guest in this 34th podcast episode with a unicorn start-up leader is the CEO of 6Sense, Jason Zintak.
The B2B sales and marketing platform 6sense was founded in 2013, but Jason joined the company four years later. The company then achieved unicorn status in March 2021 and last year, after a Series E funding of $200 million, reached a valuation of $5.2 billion with over 1300 employees.
Jason shares what it was like joining a company as CEO, having previously been led by the founder, with the challenge of achieving unicorn status. “It’s been quite a journey", Jason admi...2023-04-1334 min
Category FirstLatané Conant | 6senseJosh talks to Latané Conant, Chief Market Officer at 6sense.
Latané takes us behind the scenes at the creation of 6sense's new category Revenue AI. We get a first hand account of some of the challenges they faced, the ups and downs of bringing this new category into the world, and how she preps her category design team for success.
Highlights include.
Why Latané’s role as Chief Market Officer is more effective than that of a traditional CMO.How 6sense’s category is always evolving and ways to navigate those changes. Why it’s good to g...2023-03-0934 min
Demand Gen Made SimpleEp. 41 - Latané Conant, Chief Market Officer, 6sense, Best 6sense Plays, Driving Marketing/Sales Alignment, and 2023 TrendsLatané Conant, Chief Market Officer, 6sense, shares best advice for marketers on using 6sense, ways to drive marketing/sales alignment, and how to use AI to advance plays. 2023-02-2132 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers128 - Your Buyers Are Hungry, So Where's Your Product Snack? (Latané Conant, CMO at 6sense)Guess who came back on the show? YUP. One of my faves, Latané Conant. Check out Episode 116 where we dig into how they've been running no forms, no spam and no cold calls at 6sense.
Guess who I ran into at Trader Joe's after having her on the show? YUP. You guessed right. Turns out she's my neighbor. It was a wonderful surprise!
Latané is CMO at 6sense (4+ years). Prior, she held sales and marketing leadership roles at Appirio (B2B SaaS, raised $111.7M in funding). The new edition of her book (No Forms, No Sp...2022-12-1948 min
B2B Marketing with Dave Gerhardt#38: 6sense CMO Latane Conant on growing 100% YoY for the last four years, winning through operational excellence, account-based marketing, and more.Dave is joined by Latane Contant. She's CMO at 6Sense and author of the book "No Forms. No Spam. No Cold Calls." They discuss:- The underrated ability to drive revenue through operational excellence- Why 6sense runs a 100% account-based revenue motion- The daily dashboard she uses and the whole company has visibility into to see how marketing is "doing"- The power of focusing only on the most winnable accounts- What she credits 6sense's revenue growth of 100% YoY each of the last 4 years to...2022-10-2448 minBuilding With Buyers: Startup Marketing and Growth Fueled By Customers116 - How No Forms, No Spam, No Cold Calls Is Working For Series E Startup 6sense (Latané Conant, CMO at 6sense)*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA
I had the pleasure of bringing Latané Conant onto the show. She's pretty amazing and let me tell you why. Latané is CMO at 6sense (4+ years). Prior, she held sales and marketing leadership roles at Appirio (B2B SaaS, raised $111.7M in funding). She wrote a book called "No Forms, No Spam, No Cold Calls" (I read it, you should check it out). She's big on pushing the boundaries in B2B marketing which I love. We didn't ge...2022-10-1023 min
The Intent Data Exchange: Accelerating B2B Revenue GrowthInspire your entrepreneurial pursuit: The story of 6sense’s success, with Viral BajariaEvery startup has a story behind its successes and roadblocks. Viral Bajaria, CTO and co-founder of 6sense, led 6sense through a transformation when the market was asking for something else — and succeeded beyond expectations. Listen to this episode of The Intent Data Exchange to hear the story of how 6sense was founded and the factors that help shape its mission and global culture today. You’ll hear how 6sense customers are shaping what’s next with the platform and the advice he tells every entrepreneur like: Challenging the status quo What is takes to reinve...2022-09-2736 minDemand Gen Made SimpleEp. 20 - My 6sense Strategy - How to Get Started, KPIs, Integrating Cross-ChannelIn this episode, I share my personal favorite go-tos for creating your first 6sense campaigns as well as how to measure success and ways to think about integrating 6sense cross-channels. These are exclusive insights for my clients as a thank you for being a podcast listener. 2022-09-0622 min
Startup Selling: Talking Sales with Scott SambucciEp. 140: The Reality of Hiring, Training and Retaining SDRs – An Interview with 6Sense's Ernest OwusuIn this episode of the Startup Selling Podcast, I interviewed Ernest Owusu. As the Sr. Director of Sales Development at 6sense, Ernest Owusu leverages his passion for helping others succeed as well as his insights from the field to foster a winning team. With previous experience as an NFL athlete, Ernest thrives in team environments full of high collaboration and healthy competition. Outside of the office, you’ll find him tackling the industry’s diversity problem by mentoring and empowering under-represented people so they can confidently grow their careers. Some of the to...2022-03-2149 min
Rockstar CMO FMThe Third F'in' Marketing Fundamental with Jeff Clark, Kerry Cunningham from 6Sense and the Pope is in the Pool with Robert Rose EpisodeThis week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into communicating our story.Ian chats with former VP and Principal analyst Kerry Cunningham now with account-based engagement platform 6Sense. Aside from his seven years with SiriusDecisions/Forrester advising some great B2B brands on marketing operations and demand generation, Kerry has more than 25 years of experience in B2B demand generation and management. His experience spans a broad array of industries and markets, and he i...2022-03-121h 12
Millennial Sales279: SDR Appreciation Week w/ Ernest Owusu, 6sense Sr Director of Sales DevelopmentErnest Owusu is the Sr Director of Sales Development at 6sense. Before his sales career, Ernest spent 3+ years playing professional football in the NFL, CFL and AFL. Since hanging up the cleats, Ernest has made noise in the world of sales, quickly climbing the ranks and becoming a top voice in B2B sales.
In this conversation, we discuss:
How Ernest balances fatherhood (of triplets) with his career
What SDR appreciation week means to him
His career growth framework for the SDRs at 6sense
Who's winning this year's Super Bowl?
Much more...
You can catch our first episode (#180) here.
If y...2022-02-1741 min
Millennial Sales279: SDR Appreciation Week w/ Ernest Owusu, 6sense Sr Director of Sales DevelopmentErnest Owusu is the Sr Director of Sales Development at 6sense. Before his sales career, Ernest spent 3+ years playing professional football in the NFL, CFL and AFL. Since hanging up the cleats, Ernest has made noise in the world of sales, quickly climbing the ranks and becoming a top voice in B2B sales.
In this conversation, we discuss:
How Ernest balances fatherhood (of triplets) with his career
What SDR appreciation week means to him
His career growth framework for the SDRs at 6sense
Who's winning this year's Super Bowl?
Much more...
You can catch our first episode (#180) here.
If y...2022-02-1741 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.Why Alignment with your Marketing Team is Key for a Successful partnership w/ 6senseThe partner program at 6sense has evolved through the years and one of their main focuses as they have grown their partner program was to ensure their Partner and marketing alignment. With this alignment they have been able to bring first in class marketing activities to their partners and create incredible resources that help with partner sourced revenue and compelling stories. Take a listen at how Jeff Wagner, Technology Partner Program Leader, and Courtney Smith Head of ABX at 6sense accomplish this alignment.
What they cover:
[00:04:53] Intros
[00:06:32] The progression of their program over the past year
[00:08:41...2021-11-1826 min
talkingsenseAccount-Based in Professional Services | Casey Foss - CMO at West Monroe Partners#CMO #ChiefMarketingOfficer #martech #ABM
What’s the secret to 25% annual revenue growth? CMO Casey Foss knows.
Latané Conant, CMO at 6sense, asks West Monroe Partners CMO Casey Foss to share her secrets for marketing success, including:
-Using account-based marketing (ABM) in professional consulting services
-Finding the right ABM martech partners
-How digital marketing metrics drive digital sales success
-Using intent data to segment the sales funnel for revenue team success
-Why the right culture matters as much as the right people
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Sneak preview:
Casey Foss: I know, before a buyer raises their hand, what they're looking at, what they're searching for...2021-11-0935 min
Growth Enablement MadnessDemystifying the ‘Dark Funnel’ (feat. Latané Conant, 6sense)In this episode of the Growth Enablement Madness Podcast, we sat down with Latané Conant, Chief Market Officer at the account engagement platform provider 6sense. We discussed the reception of her recent book, which covers the next generation of account-based sales and how companies can battle the “Dark Funnel” to engage buyers when and where they want.Other discussed during the episode include:What exactly the “Dark Funnel” is, why companies tend to lose buyers there, and how this has grown into a bigger concern over the past couple of years.The role of data in helping c...2021-10-1242 min
CIO ClassifiedThe Secrets to Digital Transformation with Mark Settle, Seven-time CIO and Author, and Viral Bajaria, Co-Founder and CTO, 6senseMark Settle, Seven-time CIO and Author, and Viral Bajaria, Co-Founder and CTO, 6sense, talk about what’s going on in the startup scene, the different facets of digital transformation, mistakes to avoid when scaling your company, and much more.---------“At the executive level, you can't rest on your laurels because the criteria that are going to be used to measure your success change over time.” - Mark Settle“If you're vulnerable with your employees, and you accept your mistakes and faults. Many times it rubs off on your team and they will own up t...2021-09-2947 min
Brize: Beyond the JobPushing Adversity Aside, Sweating the Small Stuff, and More with Latané Conant, CMO, 6senseThis week's Bright & Wize guest is Latané Conant, the Chief Market Officer of 6sense. During our conversation, Latane shares how developing confidence at a young age has steered her approach to work, how taking initiative and sweating the small stuff is just her MO. And when you listen closely, you'll hear Latane talk about how she now innately goes about problem-solving to remove barriers to her teams', company, and self-success. And that is how she looks at success. She provides what her team needs and then what her company needs. And with that emphasis, she also succeeds, without her s...2021-06-1638 mintalkingsensetalkingsense with Denise Persson // CMO of Snowflake#CMO #EmpoweredCMO #branding #marketingAre all marketers adrenaline junkies?Latané Conant, CMO of 6sense, gets starstruck over Denise Persson, CMO of Snowflake, and they chat:-Denise’s 5 pillars of marketing-The importance of consistency in positioning, especially for startups-Why Latané thinks marketing without data is like grading poetry-The importance of customer advocacy in building brand awareness-How marketing and sales fall out of alignment (and why they should get back in, ASAP!)-Why Denise thinks 6sense makes marketing relevant-And more! (This is a really good one.)========Sneak preview:Denise Persson: How many times have you got the question about the reference call? The sale...2021-05-2541 min
OnBrand with Sarah Grace McCandlessRevolutionizing B2B Via Data & Relevant Engagements With 6sense“Today, if you want to compete and win, your experience is what’s going to differentiate you — that’s what’s going to stand out.” – Latané Conant, Chief Market Officer at 6sense Insights Inc. Welcome to OnBrand! In this episode, host Sarah Grace McCandless speaks with Latané Conant, chief market officer at 6sense Insights Inc., to talk about the importance of relevance in B2B marketing and sales, why delivering data-driven, personalized experiences matters, and her new book, No Forms. No Spam. No Cold Calls. Knowledge is power in the fast-paced, metric-driven world of business-to-b...2021-04-2237 min
OnBrandRevolutionizing B2B Via Data & Relevant Engagements With 6sense“Today, if you want to compete and win, your experience is what’s going to differentiate you — that’s what’s going to stand out.” – Latané Conant, Chief Market Officer at 6sense Insights Inc. Welcome to OnBrand! In this episode, host Sarah Grace McCandless speaks with Latané Conant, chief market officer at 6sense Insights Inc., to talk about the importance of relevance in B2B marketing and sales, why delivering data-driven, personalized experiences matters, and her new book, No Forms. No Spam. No Cold Calls. Knowledge is power in the fast-paced, metric-driven world of business-to-b...2021-04-2237 min
The Content Cocktail HourHow Building Revenue Teams Can Bring Together Marketing and Sales with Nicole Klemp of 6sense
Nicole Klemp is the Content Director at 6sense, a B2B account engagement platform that’s seen tremendous growth in the last year. Nicole explains that part of the company’s success has been the alignment between the revenue and marketing teams and the quality video content that they publish and never gate. 0:00 Intro 1:10 Conversation with Nicole 4:56 Aligning Revenue and Marketing teams 8:56 Measuring Content Marketing success 13:35 Celebrating wins 14:12 Bad B2B experiences 19:40 Evolving marketing industry 22:24 Video content 27:42 Advice to content marketers 29:51 Outro BOOK: No Forms. No Spam...2021-03-2600 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 433: What It Really Takes to Have Your Marketing Team Deliver Pipeline and Revenue with Latane Conant, CMO @ 6SenseIs your marketing team struggling to deliver the right kind of prospects and accounts that actually convert into revenue for your company? In this episode of the SaaStr Podcast, Latane Conant, CMO at 6Sense shared her 6 steps for building marketing campaigns that deliver pipeline and revenue. This episode is an excerpt of Latané’s session from SaaStr University: Spring Semester conference. Watch the full video here: https://youtu.be/UW9fl1Z6Jac Transcript: https://www.saastr.com/saastr-podcast-433-with-6sense-cmo-latane-conant-what-it-really-takes-to-have-your-marketing-team-deliver-pipeline-and-revenue/ Is getting compliant with a SOC 2 report on your company's 2021 roadm...2021-03-0427 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#36 - No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6senseOn today’s episode I’m talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales teams. Latané has quite literally written the book on modern day B2B sales and marketing, and so we sat down to talk through her book which is called No Forms. No Spam. No Cold Calls.. It offers some really refreshing perspectives on how we can all rethink our approach to enterprise marketing, and the next generation of account-based sales and marketing.You can find Latané's book on Amazon b...2021-01-1139 min
Sour & SaaSSour & SaaS - Season 2 Episode 3 - With 6sense's CMO, Latané ConantIt's time to break down real SaaS marketing problems - with a sour twist.
Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation.
This week's guest...6sense's CMO, Latané Conant2021-01-0734 min
Evolvers81: A new way to CMO: No Forms. No Spam. No Cold Calls w/Latane Conant (6Sense)A CMO who continues to rely on spam, forms and cold calls is so yesterday. Buyers demand more, and there is a better way to connect, engage and sell by doing less. This according to my interview with Latane Conant, the CMO for leading account-based marketing firm 6sense and a new author with an important book that was the basis of our discussion.
Latane was direct, frank and for a change, she kept our talk G-rated! If you are a marketing leader, you have to get Latane's take on how to outperform by leveraging ABM in a ne...2020-11-1942 min
talkingsensetalkingsense with Kerry Cunningham // SVP & Principal Analyst at ForresterOn this episode of TalkingSense, Latané Conant, Chief Market Officer at 6sense, sits down with Kerry Cunningham, SVP at Forrester, to talk marketing measurement: specifically in an account-based world.2020-10-2747 min
GTM Live65 - The Demand Do’s and Don’ts | Latané Conant (CMO, 6sense)Latané Conant, CMO at 6sense, joined Chris Walker on State of Demand Gen to go into more detail about the concepts that are discussed in her new book “No Forms. No Spam. No Cold Calls.”
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.2020-10-1047 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 372: Sales Kick-Off Week: How To Prepare, How To Structure, How To Organise Content, How To Keep Teams Engaged with Latane Conant, CMO @ 6SenseLatane Conant is the Chief Marketing Officer at 6Sense, the company that allows you to achieve predictable revenue growth by identifying accounts looking for your solution, prioritise efforts and then engage the right way. To date, the company has raised $120M in financing from Battery Ventures, Insight, Venrock, Costanoa, Bain Capital and Salesforce Ventures to name a few. As for Latane, before 6Sense she was CMO and sales leader at Appirio where she drove 5X more effective field marketing programs and an increase in inbound leads by 300%. If that was not enough, Latane is also on the Advisory Boards...2020-09-0827 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 372: Sales Kick-Off Week: How To Prepare, How To Structure, How To Organise Content, How To Keep Teams Engaged with Latane Conant, CMO @ 6SenseLatane Conant is the Chief Marketing Officer at 6Sense, the company that allows you to achieve predictable revenue growth by identifying accounts looking for your solution, prioritise efforts and then engage the right way. To date, the company has raised $120M in financing from Battery Ventures, Insight, Venrock, Costanoa, Bain Capital and Salesforce Ventures to name a few. As for Latane, before 6Sense she was CMO and sales leader at Appirio where she drove 5X more effective field marketing programs and an increase in inbound leads by 300%. If that was not enough, Latane is also on the Advisory Boards...2020-09-0827 min
The Revenue Insights PodcastDrew Elston, Sales Enablement Manager @ 6Sense InsightsDrew Elston, Sales Enablement Manager at 6Sense Insights, jumped onto the Sales Operations Demystified Podcast to share his journey into sales operations, his experience dealing with the COVID-19 pandemic and the perks of remote work.2020-09-0821 mintalkingsenseOrchestration | talkingsense with Scott Vaughan, Chief Growth Officer of Integrate#CMO #orchestration #B2B #ABM
If you can’t just market with emails anymore, what do you do?
Latané Conant, CMO of 6sense, and Scott Vaughan, Chief Growth Officer of Integrate, dish on:
-Why the customer journey is more like a hairball than a funnel
-How marketing has to “deliver the goods” and be accountable with metrics
-Orchestrating digital marketing beyond the email cadence
-Account-based marketing vs. account-based thinking
-Why Latané’s mother-in-law calls her an overpaid party planner
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Scott Vaughan: If you boil it all down, it's being able to connect and to orchestrate, guide, data, people, process, p...2020-08-2529 min
Pipeline VisionariesNo Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, with Latane Conant, CMO of 6senseLatane Conant is the CMO of 6Sense and author of No Forms. No Spam. No Cold Calls: The next generation of account-based sales and marketing. discusses the importance of personalized marketing. On this episode of Demand Gen Visionaries, Latane explains how she generates demand by illuminating “the dark funnel”, why cold outreach is undergoing a fundamental change, and much more.Key TakeawaysThe best demand gen will make people feel something. You need to create a genuine connection with your customer to accelerate their desired results.Contacting a potential customer should be personalized and scaled. Cold email...2020-08-1840 min
B2B Difference MakersIntroducing: Are you a B2B Difference Maker?Do you characterize yourself as a B2B Marketer? If yes, keep reading. Do you characterize yourself as a revenue driver? If yes, continue to keep reading. Do you characterize yourself as creative, as open-minded, as innovative? Yes. Yes. Yes. Is your ultimate goal to drive change within your organization because you’re intrinsically wired to never take no for an answer? We thought so. When it comes to being a [Different Marketer] there is no switching between on and off. Your natural mode is just on. You don’t think in to-do lists and check marks becau...2020-08-1202 mintalkingsenseSocial Selling | talkingsense with Dan Swift, CEO of Empire Selling#CMO #CEO #LinkedIn #social
How many pieces of content do I have to put on social media every day?
Latané Conant, CMO of 6sense, talks with Dan Swift, CEO of Empire Selling, about:
-How social selling can transform your relationship with the buying committee
-What needs to be in place before the social selling process begins
-Which social channels your team should be on
-How to teach executives to use LinkedIn
-Blended content on social
-How Dan thinks social selling is like rugby
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Dan Swift: Do you know the number of times that I've gone into companies where w...2020-08-1125 min
talkingsenseWhy Intent is Mission Critical with Erik Matlick, Founder and CEO of BomboraLatane Conant, Chief Market Officer of 6sense, sits down with Erik Matlick, Founder and CEO of Bombora to talk about intent data, the mission-critical piece that is taking Sales and Marketing efforts to the next level.2020-07-2820 mintalkingsenseIntent Data | talkingsense with Erik Matlick, Bombora Founder & CEO#CMO #ABM #B2B #intent
What the heck is intent data, anyway?
Latané Conant, CMO of 6sense, and Erik Matlick, Bombora Founder & CEO dive deep:
-Is a business doing research or is a business intending to buy?
-How intent data and buying committees work together
-First party, second party, and third-party intent data – what’s the difference?
-How intent figures into sales prioritization and sales enablement
-Is ABM without intent data even worth it?
-Why Erik thinks surfing and intent data are the same thing
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Erik Matlik: The other challenge in B2B is unlike in the consumer world...2020-07-2820 min
Let’s talk ABM12. No forms, no spam, no cold calls | 6senseIn this episode of Let's Talk ABM Declan chats to Latané Conant, Chief Market Officer at 6sense. Latané believes in putting customers, and future customers, at the centre of the Account-based Experience - which means no cold calls and no spam!
Here's what they cover:
- How 6sense uses AI and Big Data to deliver revenue
- Why ABM is one of the hottest topics in B2B Marketing
- How a company should start with ABM
- What the future holds for ABM2020-06-1019 mintalkingsenseContent Experience | talkingsense with Uberflip Co-Founder & CMO Randy Frisch#CMO #ABM #marketing #content
Is marketing personalization awesome, or creepy?
Latané Conant, CMO of 6sense, and Uberflip Co-Founder and CMO Randy Frisch discuss all things modern marketing, including:
-Why we open marketing emails from Netflix
-ABM and “bespoke marketing”
-Using 6sense data to personalize marketing in a way that supports the customer
-Segmenting and tagging accounts to ensure value-driven marketing
-Content: gate or no gate?
-How big Randy’s hair got during COVID quarantine
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Randy Frisch: The bar's always changing, like think about it this way. If you go back about 10 years ago, and if any of us got an...2020-06-0922 min
Tech QualifiedSocial Distancing Edition - Measuring Twice, Cutting Once with Latane Conant of 6SenseDuring this episode of Tech Qualified, Tristan Pelligrino sits down and chats with Latane Conant, the Chief Marketing Officer at 6Sense. 6Sense is an Account Engagement Platform that allows companies to proactively target the right accounts based on real-time data and behavior. Latane talks about her background before becoming a CMO, discusses the trends in B2B buying and talks about this uncertain time we are operating within right now. Episode Highlights: Latane Conant shares her background as a professional and talks about how she graduated with a degree in accounting...and found her way into...2020-03-3034 mintalkingsenseThe Fate of the CMO with Lynne Capozzi, CMO of Acquia#CMO #ChiefMarketingOfficer #personalization #martech
If McDonald’s cut its CMO role, is anyone safe?
Latané Conant, CMO of 6sense, and Lynne Capozzi, CMO of Acquia, ask:
-Who’s in charge of great big websites? (think the Superbowl or Johnson & Johnson)
-Has the CMO role gotten too big? Are CMOs doomed?
-Do B2B marketers have to personalize, or is that only for B2C?
-Why does 6sense’s web team just want Latané to watch more tv?
-What’s on Lynne’s 6sense dashboard?
-What’s the job of a CMO during an acquisition?
-Is the term “persona” overused in marketing?
...2020-02-2523 mintalkingsenseBuilding a Sales Engine with Shaunt Voskanian, VP of Sales at Datadog#CMO #sales #marketing #IPO #ABM
What’s the secret to setting up for a successful IPO?
Shaunt Voskanian, VP of Sales at Datadog, and Latané Conant, CMO at 6sense, talk about Datadog’s powerful sales growth in the wake of their IPO.
Shaunt dishes on:
-Inbound opportunity capture vs. outbound qualifying and messaging
-Preparing SDRs to become AEs in an ABM-style revenue team
-Building a culture of supporting customers
-How to publicly celebrate top sales performers – and why it’s important
-The “royally embarrassing” IM that lost him a prospect
-His secret message for Tom Brady
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Latané Conant: So how does on...2020-02-1119 min
SaaS Half FullDebunking ABM Myths with Latane Conant of 6senseIn this episode of SaaS Half Full, we’re talking to Latane Conant, CMO at 6sense, about all things ABM. Latane is working to demystify the truths and myths around ABM to figure out what makes for truly good marketing. What does she say is broken in today’s prospect journey? When modern B2B buyers want to stay anonymous, how do marketers cater to them? Listen in as Latane also shares what she sees as the future of the CMO role and how it impacts the sales vs. marketing conversation. Connect with Latane: http...2020-01-2224 mintalkingsenseConversational Marketing with Josh Allen, CRO of Drift#CMO #CRO #MQL #chatbot
Why do people want to talk to your chatbot?
Latané Conant, CMO of 6sense, and Josh Allen, CRO of Drift, get under the hood of conversational marketing and talk:
-Conversational marketing vs. chatbots vs. form fills
-How Drift uses 6sense intent data to serve website visitors better
-MQLs and CQLs (Chat-Qualified Leads)
-Why they don’t have phones on their desks at Drift
-Josh’s least favorite marketing buzzword
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Josh Allen: I know as CRO, people will think in their heads, like he just cares about the sale. The reality is the only reason we cl...2019-11-1922 mintalkingsenseThe Rise of Revenue Operations with Cornelius Willis of Clari#CMO #revtech #revops
Are marketing and sales oil and water, or peanut butter and jelly?
Latané Conant, CMO of 6sense, and Cornelius Willis, CMO of Clari, ask:
-Do marketers even understand math?
-What’s the difference between sales ops and revenue ops?
-Why are marketing reps “gardening” SalesForce to keep in touch with sales teams?
-How does Clari automate the information for a CRM?
-Where is the benefit for sales and marketing in shared accountability?
-Are you brand? Or data-driven demand gen?
-Did we just blow up the MQL?
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Latané Conant: So what about the big brother factor?
Corneliu...2019-10-1724 mintalkingsenseCommunication tips and tricks with Matt Abrahams - Principal & CoFounder of Bold Echo#CMO #marketing #webinars
What matters more – what we say, or how we say it?
Latané Conant, 6sense CMO, gets the goods on effective communication from Matt Abrahams, including:
-What it means for non-verbal communication to be big, balanced, and still
-Why supervisors need to talk about communication with their reports
-Matt’s music stand webinar trick
-What happens to sales and marketing when communication improves
-Three tips to manage high-stakes communications
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Latané Conant: You share a lot about something that you call non-verbal communication. Unpack that little bit for us.
Matt Abrahams: Sure. So, human beings make assessments and ju...2019-09-1108 mintalkingsenseGetting a Seat at the Table with Indy Guha - VP Growth Marketing at Signifyd & Senior Advisor at Bain Capital Ventures#CMO #ABM #martech #revtech
Why should a VP or a CEO be looking at a sales revtech dashboard?
Latané Conant, CMO of 6sense, chats with Indy Guha, VP Growth Marketing at Signifyd & Senior Advisor at Bain Capital Ventures, about:
-Keeping an eye on pipeline and booking
-What metrics are on Indy’s 6sense dashboard
-Why CEOs and VPs need to be looking at the same dashboards as the revenue team
-What makes a good board member, and what do board members do, anyway?
-Partner marketing vs. customer marketing vs. field marketing
-Marketing and creativity
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Indy Guha: It's great to...2019-09-1122 mintalkingsenseThe Economics of Winning with Ed Breault - CMO of Aprimo#CMO #wins #marketer #branding
What if you had to build your brand from scratch…again?
Latané Conant, CMO of 6sense, asks Ed Breault, CMO of Aprimo, about:
-What branding and Dr. Seuss have to do with each other
-Distinguishing between good leads and bad leads when you have high traffic
-What CMOs care about
-The early bird gets the…well, the early bird gets a 78% higher win rate
-Total addressable market vs. in-market
-How 6sense helped Aprimo determine opportunities
-Cheese in Amsterdam (it’s a thing)
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Ed Breault: I care about win rate because it's within our go to mark...2019-09-1127 mintalkingsenseFrom the Age of Digital to the Age of Account-Based Everything Craig Rosenberg - Cofounder & Chief Analyst at TOPO#CMO #B2B #martech #ABM
Who are B2B marketers supposed to be selling to, anyway?
Latané Conant, CMO of 6sense, and Craig Rosenberg, Cofounder & Chief Analyst at TOPO, ask (and answer!) that, and burning marketing questions like:
-Do you really need to make 10 meetings a week to grow a business?
-Are we still supposed to be Selling to VITO?
-How many martech platforms do you need?
-What are the success stats on ABM?
-How can Latané get invited to more cool sales dinners?
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Craig Rosenberg: This is a customer that, just to set the context, when I me...2019-09-1118 mintalkingsenseEnabling Personalized Marketing with Nick Ezzo - Evil Demand Marketer at Sage Intacct#CMO #marketing #MQL #demandgen #metrics
Does email marketing even work? What about swag? Can we still have swag?
Latané Conant, CMO of 6sense, and Nick Ezzo, VP of Demand Generation at Sage Intacct, talk marketing today:
-Why Nick is evil
-How marketing went from arts and crafts to data and metrics
-What’s on Nick’s 6sense dashboard
-Opportunities vs. MQLs
-What to do when email marketing doesn’t work anymore
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Latané Conant: What is not working anymore?
Nick Ezzo: Well, I'll tell you what's not working anymore is just relying on email marketing. Companies have become very addicted...2019-09-1102 mintalkingsenseModern DemandGen with Adam Goyette, VP of DemandGen at G2#CMO #marketing #B2B #DemandGen
Are demand gen and marketing the same thing?
Latané Conant, CMO of 6sense, and Adam Goyette, VP of DemandGen at G2, discuss demand gen and marketing:
-Where B2B purchasers go when they want product reviews
-The Dark Funnel of buyers
-The high bar of marketing to marketers
- Piñatagrams!
-Are trade shows actually worth the money?
-Intent data and why people write “Mickey Mouse” on marketing forms
-Building a demand gen team
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Sneak preview:
Adam Goyette: If you think about buying software at the time, five years ago, you could find better reviews on a c...2019-09-1125 min