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The Marketing Misfits
The Marketing MisfitsHe Sold His Brand to Start Gambling?! | Michael JacknessFormer eCommerce powerhouse Mike Jackness went from owning multiple 7-figure Amazon brands to running one of the fastest-growing YouTube gambling channels in Las Vegas. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King unpack how Mike turned his decades of Amazon and affiliate marketing experience into a completely new media business and how it’s already breaking even in just six months. You’ll learn: ✅ Why Mike sold all his Amazon brands and what he saw coming before tariffs hit again ✅ How he built a content machine that pos...
2025-11-041h 12The Marketing Misfits
The Marketing MisfitsOnly 1% of Brands Are Ready for AI Search... Are You? | Peter KostandenouWhat happens when a Canadian entrepreneur flips broken PlayStations into millions, gets a $10M buyout, then loses almost half to taxes and builds again? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Peter Kostandenou to uncover the highs, lows, and lessons of his unconventional journey from eBay hustler to tech exec. Peter shares how he: - Accidentally went viral on TikTok by falling asleep as a DJ 🎧 - Scaled Hostopia from $3M to $60M and sold to Deluxe for $124M 💰 - Built a full...
2025-10-281h 13The Marketing Misfits
The Marketing MisfitsStorytelling Is the Last Skill AI Can’t Replace... | Rain BennettIn this episode of Marketing Misfits, documentary filmmaker and storytelling expert Rain Bennett joins Norm Farrar and Kevin King to unpack why authentic storytelling is more valuable than ever. With AI flooding content channels, your voice and human emotion are what set your brand apart. Rain shares: - The power of short-form storytelling (and what a 6-second story actually looks like) - Why over-leveraging AI will make your brand blend in - How storytelling builds trust, connection, and conversions - Frameworks to write more compelling brand...
2025-10-211h 10The Marketing Misfits
The Marketing MisfitsWhy These Shark Tank Founders Went ALL IN on Retail...Is retail really dead? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with three powerhouse guests who prove otherwise, Doug Harding from Wholesaleretaildistribution.com , Kirk Hyust from Turbo Trusser (a Shark Tank deal with Kevin O’Leary), and GC Brown, founder of UpCup Koffee, a fast-growing functional mushroom coffee brand. You’ll hear how these brands are cracking into Lowe’s, Ace Hardware, QVC, and big-box retail, even in a world dominated by Amazon. From the truth about what retailers actually want to surprising insights about shelf space, product packag...
2025-10-151h 16The Marketing Misfits
The Marketing MisfitsShe Turned Facebook's Big Problem Into FREE Leads... And Made Millions | Kim DangFrom flipping used car parts to launching a viral Chrome extension, Kim Dang has done it all. In this episode of Marketing Misfits with Norm Farrar and Kevin King, Kim reveals how she built and sold multiple businesses including automating a wrecking yard, traveling the world while earning passive income, and building GroupConvert, a Chrome extension that turned Facebook group answers into a thriving SaaS funnel. You’ll hear how she turned a $380 Upwork job into $5M in revenue, the truth about scaling with integrators, how she avoids burnout with systemized execution, and her unique Shopify offer that’s chan...
2025-10-071h 19The Marketing Misfits
The Marketing MisfitsStop Being a Boring Brand... | Jesse WroblewskiWhat separates boring brands from billion-dollar breakthroughs? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jesse Wroblewski, author of Marketing for Supervillains, to break down the art and science of true brand differentiation. Forget chasing trends. Jesse reveals how the best brands from Liquid Death to Metallica’s Blackened Whiskey break out of the commodity trap by crafting iconic offers, mic-drop moments, and emotional bonds with customers. You'll learn how to turn your product into a movement, build loyalty that drives referrals, and create content that makes customers say, "Finally... someone gets me." Wh...
2025-10-011h 05The Marketing Misfits
The Marketing Misfits$70M on TikTok Shop?! The Halo Effect on Amazon Revealed | Jay HunterJay Hunter, CRO at MaryRuth Organics, breaks down how they’ve scaled to over $500M/year in supplements, how their TikTok Shop strategy feeds Amazon sales through halo effects, and why most brands get everything wrong about influencer marketing and channel diversification. This is a masterclass in real-time execution. You'll learn: - The $35M Amazon boost from TikTok Shop - Why they target complementary, not competitive products - How J’s team reaches out to 3,000 creators daily using AI - How MaryRuth became the top supplement bran...
2025-09-231h 05The Marketing Misfits
The Marketing MisfitsAmazon’s AI Doesn’t Care About Keywords Anymore | Ritu JavaAI is a tidal wave, are you ready for it? In this explosive episode of Marketing Misfits, Norm Farrar and Kevin King sit down with the brilliant Ritu Java (CEO of PPC Ninja) to expose why most Amazon sellers are marketing wrong and how AI is forcing a return to the fundamentals. Discover why targeting just one customer avatar is a costly mistake, and how mastering the Five Levels of Awareness (from Eugene Schwartz’s timeless framework) is now non-negotiable in 2025. Ritu breaks down how to: - Create content for every level of...
2025-09-161h 14The Marketing Misfits
The Marketing MisfitsForbes Riley’s Pitch Formula That Made $2.5 Billion in SalesWhat if you could turn anything into a must-have product... Just by how you pitch it? In this episode of Marketing Misfits, we’re joined by the legendary Forbes Riley, the Queen of Pitch herself, who’s sold over $2.5 billion in products through infomercials, live TV, and now, social commerce. Forbes breaks down the psychology of effective selling, the power of storytelling, and why people never buy based on need, they buy because they want. Whether you're an Amazon seller, TikTok Shop creator, or SaaS founder, this episode will reframe how you think about persuasion, pitching, and product-market fit.
2025-09-091h 13The Marketing Misfits
The Marketing MisfitsAI will Replace You: How Brands Are Being Left Behind | Amara OmoregieWhat happens when you combine private equity, AI automation, and CRM mastery? You get an unforgettable conversation with Amara Omoregie, a growth operator who just sold her agency and is now running CRO, CMO, and CTO strategy across a $400M portfolio. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Amara to talk about: - Why AI will replace you if you don’t adapt - The real difference between growth vs scale - How to train your AI (and team) to deliver results ...
2025-09-021h 17The Marketing Misfits
The Marketing MisfitsMy Wife Quit Her Job So We Built a $1,000,000 Brand | Steve ChouIn this powerful episode of Marketing Misfits, Steve Chou from My Wife Quit Her Job dives deep into the psychology behind high-converting eCommerce marketing, why most Amazon sellers are missing the mark with branding, and how the Life Force 8 framework can revolutionize your ads and brand messaging. 💡 Learn how Steve built a 7-figure DTC brand selling personalized handkerchiefs, navigated away from overreliance on Amazon, and used real emotional triggers to build a lasting brand moat. He shares the truth about TikTok Shop, why Google Search is dying, and the power of personal storytelling to dom...
2025-08-261h 14The Marketing Misfits
The Marketing MisfitsWhat Brands Get Wrong About Influencers | Gracey RybackMost brands chase big influencers. Then wonder why sales do not move. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Gracey from Deal Cheats to break down why small creators sell more, how to structure commissions and retainers, and the outreach email that actually gets replies. We cover creator vs influencer vs affiliate, how to set expectations, and how to use AI to test hooks without losing authenticity. You’ll learn - Why follower count does not equal sales - Creator vs influencer vs affiliate explained - When mi...
2025-08-191h 17The Marketing Misfits
The Marketing MisfitsShe Built a Fortune 500 Skincare Brand From $0 | Denice DuffEver wondered how a 52-year-old actress turned a homemade face cream into a multi-million dollar skincare brand and even landed on the Inc. 500 list? In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Denice Duff, founder of In Your Face Skincare, to unpack her journey from Hollywood sets to creating a cult-favorite beauty line. Denise reveals: - How she went from making cream in her kitchen to running a Fortune 500 ranked company- The unconventional marketing tactics that built a loyal fanbase (and millions in...
2025-08-131h 12The Marketing Misfits
The Marketing MisfitsThe Dark Truth About The Amazon Supplement Industry | Adam AckermanIn this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Adam Ackerman, a 7-figure Amazon seller and founder of Turnkey Health & Beauty to expose what most sellers are doing wrong in the highly competitive supplement space. You’ll learn why your generic white-label bottle isn’t enough anymore, how shady manufacturers are hurting your brand, and the critical red flags you should avoid when sourcing or launching supplements on Amazon. We also cover: - Why transparency and certificates of analysis (COAs) matter more than ever - The...
2025-08-051h 14The Marketing Misfits
The Marketing MisfitsNeil Patel’s SEO Strategy for 2025 (Rank on Every Platform)AI isn't coming. It's already here. If you're not adapting, you're falling behind. In this explosive episode of Marketing Misfits, Neil Patel breaks down exactly how AI is changing everything for Amazon sellers, marketers, and brands in 2025. From Google’s new AI Overviews and ChatGPT’s $10B revenue run rate, to how large language models (LLMs) are influencing SEO, branding, and consumer trust, Neil lays out the roadmap for survival. We cover why search everywhere optimization (not just SEO on Google) is now mandatory, how to future-proof your content strategy, and what sellers must do to stay visible on plat...
2025-07-2940 minThe Marketing Misfits
The Marketing MisfitsI Built a $21M TikTok Shop Empire (Steal My Strategy) | Tiffany IvanovskyIn this episode of Marketing Misfits, Tiffany Ivanovsky shares how she went from extreme couponing and MLM chaos to dominating TikTok Shop and running a live-selling empire. We get into her transition from LuLaRoe to launching her own boutique, how she leverages live video to build trust, and what it really takes to thrive on TikTok Shop today.She unpacks her framework for running low-overhead, high-leverage businesses, and dives into real talk on cash flow, mindset, and why women in business need to stop waiting for permission. Whether you’re scaling a personal brand, la...
2025-07-221h 14The Marketing Misfits
The Marketing MisfitsThe Rise of AI Answer Engines (AEO): Why SEO Is in Trouble...In this episode of Marketing Misfits, we sit down with Kasim Aslam—founder of Solutions 8 and one of the top minds in performance marketing—to unpack how AI is reshaping the fundamentals of growth, strategy, and creative in 2025. Kasim walks us through the biggest lies marketers still believe, how to train AI agents with the right mental models, and why the future of marketing is all about frameworks—not tactics. Whether you're running a brand, building an agency, or just trying to keep up with the pace of change, this episode will shift how you think about scale, creativity, and le...
2025-07-151h 19The Marketing Misfits
The Marketing MisfitsHow to Make $70K in a Day Sending Emails | Nate Kennedy"Email Is Dead"? Think Again! Discover the Hidden Power of Newsletters for Explosive Revenue, Influence & Community. Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Whether you think email is old news or you’re building the next media empire, you’ll love this content-rich episode. Join Norm, Kevin & Nate Kennedy as they unpack how to monetize newsletters, build hyper-engaged communities, and WIN in today’s algorithm-driven world. From real talk on AI, micro-newsletters, to list hygiene, sponsorships, and more. Get actionable tactics you can us...
2025-07-081h 18The Marketing Misfits
The Marketing MisfitsHow a $2,500/hr Google Ads Expert Scales Real Businesses | John MoranUnlocking Digital Marketing Mastery: From Metrics to AI-Driven Growth! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Are your marketing efforts truly effective, or are you just chasing vanity metrics? Join Norm and Kevin on this episode of the Marketing Misfits as they dive deep with Google Ads expert John Moran to demystify digital advertising, expose platform hidden agendas, and reveal the real strategies for scaling your business in an ever-evolving landscape. This episode is a must-listen for anyone in e-commerce or digi...
2025-07-011h 03The Marketing Misfits
The Marketing MisfitsHow AI Will Reshape Digital Marketing in the Next 24 Months | Jordan HallIs AI Making Expertise Worthless? The Shocking Future of Marketing Revealed! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Join Norm and Kevin as they dive deep with special guest Jordan Hall into the seismic shifts happening in the world of marketing and online business. In this eye-opening episode, they explore how AI is rapidly changing the game, challenging traditional marketing funnels, and impacting the value of expertise. Discover: - Why the gap between idea and execution is shri...
2025-06-241h 11The Marketing Misfits
The Marketing MisfitsHow DTC Brands Conquer Retail | Michael EspositoEver wondered how to take your successful Amazon brand from the digital shelf to the physical aisle? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ In this episode of Marketing Misfits, join Norm and Kevin as they sit down with retail expert Mike Esposito of Crossover Strategies. Mike, who helped scale brands like Love Pop and Thrazio into massive retail success, pulls back the curtain on the complex world of brick-and-mortar. Discover how to assess if your brand is retail-ready, the critical differences in packaging and...
2025-06-171h 11The Marketing Misfits
The Marketing MisfitsThe Art of Branding: Design, Packaging and Strategy for Impactful Brands | Kitty LaiUnlock the secret sauce behind viral brands, and how much difference can extraordinary branding and packaging really make? Get ready for stories, strategies, and branding secrets you’ve never heard before! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ On this episode of Marketing Misfits, Norm and Kevin are joined by Kitty Lai, branding guru to global icons, to share real-world lessons in loyalty, trust, and what truly separates iconic brands from forgettable ones. From wild packaging experiments to luxury fashion houses and Am...
2025-06-101h 09The Marketing Misfits
The Marketing MisfitsThe Future of Shoe Design: How AI Is Redefining the Sneaker IndustryWhat if AI and 3D printing joined forces and completely revolutionized the way we think about fashion? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Imagine a world where every pair of shoes is made just for you: customized, sustainable, and designed by AI. Sounds like science fiction? Think again! In this episode of Marketing Misfits, Norm and Kevin sit down with Ben Weiss, the innovator behind a groundbreaking AI-driven footwear company. From AI-designed sneakers to 3D-printed slides, we explore how technology is reshaping the...
2025-06-0456 minThe Marketing Misfits
The Marketing MisfitsMarketing in an AI-First World: How to Sell Smarter | Adam GiladAre we on the brink of an AI revolution that could reshape human connection forever? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ From dating and relationships to marketing and business, our guest Adam Gilad explores how AI, psychology, and communication are transforming our world. Packed with humor, insights, and game-changing strategies, this episode of Marketing Misfits is one you won’t want to miss! Learn how to connect, engage, and market in an AI-driven age while unders...
2025-05-281h 04The Marketing Misfits
The Marketing MisfitsThe ICE Method: A Framework for Nine-Figure Business Growth | Josh HadleyUnlock the mindset and strategies that separate average entrepreneurs from those who build brand empires! Step inside the world of e-commerce leaders and hear what it truly takes to conquer business “boss levels,” navigate shiny object distractions, and build a powerhouse team, all while keeping faith and family close. Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️https://marketingmisfits.co/ Join Norm and Kevin, and guest Josh Hadley (Hadley Designs, Ecom Breakthrough Podcast) as they dig deep into the ICE method f...
2025-05-201h 14The Marketing Misfits
The Marketing MisfitsThis Secret Newsletter Strategy Will BLOW UP Your BusinessSeeking true authority, explosive growth, and real connection with your audience? Newsletters aren’t dead, they’re the secret weapon most marketers overlook. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Join Norm and Kevin as they battle newsletter myths and break down how a simple email can launch a $500,000 profit machine. You’ll learn: - Why controlling your own list beats playing the social lottery - Niche-tested secrets to...
2025-05-131h 08The Marketing Misfits
The Marketing MisfitsHow Quitting Your Business Can Make You A Millionaire | Mary HarcourtThink a small pivot can’t change your life? Meet the entrepreneur who turned lockdown lemons into a global lighting empire that’s lighting up salons, tattoo studios & clinics worldwide! Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Dive into this episode as we uncover Mary’s journey. Learning to travel the world as a kid, building and selling a successful salon, and launching a patented product that’s become the industry standard across multiple markets. We talk radical pivots, brand storytelling, product inno...
2025-05-061h 08The Marketing Misfits
The Marketing MisfitsHow to Achieve Long-Term Success For Founders and CEOs | Mayur SethiWhat if the secret to scaling your brand lies not in doing more, but in letting go? Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Uncover the mindset shifts, systems, and stories behind 8-figure exits with this Marketing Misfits episode featuring the electrifying Mayur Sethi. Discover why founders who focus only on their strengths could be holding themselves and their companies back. Join us as we dive deep into: - The three things ever...
2025-04-301h 18The Marketing Misfits
The Marketing MisfitsHow Smart Businesses Are Using AI to 10x Their Income (AI-Powered Video Content Strategies)What happens when our two marketing masterminds take the stage in Vegas? You get an unfiltered, hilarious, and insightful dive into the future of AI, marketing, and business strategy. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/From late-night laughs and unique Vegas experiences to groundbreaking AI tools and marketing hacks, this episode of Marketing Misfits is packed with valuable tips, real-life stories, and a glimpse into the tech that’s changing the game for entrepreneurs everywhere. Stick around to the end to hear how AI...
2025-04-251h 04The Marketing Misfits
The Marketing MisfitsThe "Billion View Formula" That Will Help Your Videos Go ViralWhat if we told you that mastering the first 6 seconds of your video could put you in the top 1% of content creators? In this episode, viral video expert Adley Kinsman reveals the untold secrets behind her billion-view formula. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ From crafting scroll-stopping hooks to leveraging the psychology of storytelling, this is your ultimate guide to creating content that dominates algorithms and captivates audiences. Ready to unlock the formula for viral success? Discover: - How to crea...
2025-04-161h 16The Marketing Misfits
The Marketing MisfitsYouTube Masterclass: Everything You NEED to Know About YouTube Marketing | Brett CurryDiscover the secrets to dominating YouTube and e-commerce with insights from the online marketing and advertising expert Brett Curry. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ This episode of Marketing Misfits dives deep into why watch time is the ultimate YouTube metric, the power of organic content, and how YouTube is an untapped goldmine for e-commerce sellers. Learn how to leverage YouTube ads, optimize your content for maximum engagement, and scale your business like never before. Plus, hear fascinating stories about crea...
2025-04-081h 11The Marketing Misfits
The Marketing MisfitsU.S. Manufacturing Is Back - Tariffs, Vertical Integration, and AI...U.S. manufacturing is back—but not the way you think. In this episode of Marketing Misfits, factory owner and sourcing expert Jason Azevedo shares how brands like Walmart and GM are reshaping their supply chains through vertical integration, automation, and American-made products. He breaks down the real economics of reshoring, the AI tools changing factory floors, and why most sellers have no clue what’s really happening behind the scenes. Whether you're importing from China, exploring nearshoring, or want to understand how ownership, control, and speed are the new edge in eCommerce—this episode will change how you think...
2025-04-011h 09The Marketing Misfits
The Marketing MisfitsAI Just Changed Sourcing FOREVER... Don't Get Left BehindKerim Kfuri pulls back the curtain on the real engine behind big brand success—logistics, sourcing, and perception. In this deep-dive episode, Norm and Kevin explore how tariffs, supplier leverage, and nearshoring myths are reshaping eCommerce for Amazon sellers and DTC brands. Kerim shares why the money isn't made in selling, but in the supply chain, and how US-based sourcing, automation, and perception-driven packaging can unlock bigger margins. Plus, you'll hear why China still has the upper hand, what everyone gets wrong about nearshoring, and how Alibaba is doubling down on verified suppliers and AI sourcing. If you sell ph...
2025-03-261h 23The Marketing Misfits
The Marketing MisfitsWhy Big Brands Spend MILLIONS on Domains... And How You Can Profit Too!In this episode of Marketing Misfits, Jeffrey Sass shares wild lessons from B-movies, domain investing, and branding that every entrepreneur needs to hear. From the marketing genius behind The Toxic Avenger to the power of owning the right domain name, Jeffrey reveals how businesses can use storytelling, branding, and digital real estate to stand out. He also uncovers the hidden opportunities in domain flipping, why big brands spend millions on premium domains, and how a single website name can change your business forever. Whether you're a marketer, business owner, or just love crazy business stories, this episode is packed...
2025-03-181h 08The Marketing Misfits
The Marketing MisfitsYou’re Using LinkedIn Wrong - Turn LinkedIn into a Lead Machine! | Judi Fox MMP #043In this episode of Marketing Misfits, Judi Fox breaks down how to dominate LinkedIn and turn connections into real business opportunities. She reveals the biggest mistakes professionals make on LinkedIn, how the algorithm actually works, and the best strategies to boost engagement. Judi shares expert insights on profile optimization, lead generation, and why comments and reposts matter more than likes. If you want to grow your authority, attract high-quality leads, and make LinkedIn work for you, this episode is packed with actionable insights that will change the way you approach social media. This episode...
2025-03-111h 11The Marketing Misfits
The Marketing MisfitsYour AI Content Strategy is COMPLETELY Wrong | Dan Kurtz | MMP #042In this episode of Marketing Misfits, Dan Kurtz breaks down the latest Google algorithm update and how it’s changing SEO forever. He dives into the hidden factors that determine rankings, why AI content fails without branding, and how to build an online presence that actually lasts. Dan also reveals how Google is cracking down on bots, what businesses need to do to stay visible, and why most affiliate sites are getting wiped out. Whether you’re an SEO expert, eCommerce seller, or digital marketer, this episode is packed with must-know insights on search rankings, authority building, and the futu...
2025-03-041h 20The Marketing Misfits
The Marketing MisfitsWhy No One Cares About Your Content (And How to Fix It) | Molly MahoneyIn this episode of Marketing Misfits, Molly Mahoney shares her expert insights on confidence, storytelling, and AI-driven content creation. Get Molly's free resources here - https://Molly.live/MMP She breaks down how to grab attention instantly, why most speakers fail to connect with their audience, and how to use AI tools to create engaging, authentic marketing. Molly also dives into pattern interrupts, improvisation, and body language techniques that can make or break a presentation. Whether you're a business owner, content creator, or marketer, this episode is packed with actionable tips to improve your...
2025-02-251h 13The Marketing Misfits
The Marketing MisfitsSimple Fixes to Skyrocket Website Conversions [CRO Tips] | Marty Greif | MMP #040In this episode of Marketing Misfits, Marty Greif, a conversion rate optimization (CRO) expert, reveals the small website changes that drive massive sales. He shares the biggest mistakes killing conversions, the psychology behind buyer trust signals, and why most websites leave money on the table. Marty also discusses the real impact of AI on conversion rates, why phone numbers on websites matter more than you think, and the hidden factors that make customers leave without buying. If you're serious about boosting website performance, increasing sales, and building a site that actually converts, this episode is a must-watch!
2025-02-181h 05The Marketing Misfits
The Marketing MisfitsMost Entrepreneurs Fail - How to Succeed When Others Quit | Shamori Battle | MMP #039In this episode of Marketing Misfits, Shamori Battle reveals the networking secrets that separate struggling entrepreneurs from those who build lasting success. He dives into the mindset shifts needed to navigate business growth strategies, build genuine relationships, and avoid common entrepreneurial pitfalls. From high-stakes business deals to the real challenges of wealth building, Shamori shares raw insights on what it takes to scale a business without burning out. Whether you're working on brand building, marketing strategies, or networking for entrepreneurs, this episode is packed with actionable lessons to help you stay ahead in 2025 and beyond.
2025-02-111h 03AM/PM Podcast
AM/PM Podcast#433 - The Money Game: How to Secure Financing Without Sinking Your Amazon Business with Russell WalravenIn this episode, we’re going to talk about everything financing, some of the pros and cons of taking actual lending or advances for your business, and everything in between. What if securing financing for your e-commerce business didn't mean sacrificing control or facing exorbitant interest rates? Russell Walraven from 8Fig joins us to unpack financing solutions that respect your business's autonomy and potential. We explore the tailored working capital options 8Fig offers to online sellers on major platforms like Amazon, Shopify, and Walmart. Russell also shares 8Fig's leap into SaaS, crafted to fuel seller growth and su...
2025-02-0646 minThe Marketing Misfits
The Marketing Misfits$100,000 Water Bottle?! Insane Luxury Branding Strategies That Work! | MMP #038In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the fascinating world of branding, marketing, and product differentiation. From Red Bull’s innovative grassroots strategy to the intriguing story behind a $100k bottle of water, they explore how businesses turn commodities into cult-followed brands. Along the way, they uncover lessons from luxury items like Louis Vuitton and how emotional connections drive customer loyalty. Whether you’re curious about viral marketing tactics or how to build a brand that stands out, this episode is packed with stories and insights to inspire your next move.
2025-02-041h 03The Marketing Misfits
The Marketing MisfitsRedefine Your Brand with the Creator Economy! [Influencer Marketing 2025] | Ian Sells | MMP #037In this episode of Marketing Misfits, Ian Sells dives into the fast-changing world of the creator economy and how brands can leverage influencers, UGC, and affiliate strategies to dominate their markets. From building trust with creators to navigating the complexities of IP compliance, Ian shares invaluable insights on staying ahead in the ever-evolving world of e-commerce and social media marketing. He also unpacks why authenticity matters now more than ever and reveals strategies brands can use to succeed on platforms like TikTok, Amazon, and beyond. Packed with actionable advice and real-world examples, this is a must-watch for anyone looking...
2025-01-281h 06The Marketing Misfits
The Marketing MisfitsI Made $5 Million as a Creator - Now It's Your Turn! | Justin Moore | MMP #036In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by sponsorship coach Justin Moore who shares insider tips on landing high-value sponsorship deals, creating long-term brand partnerships, and navigating the evolving world of influencer marketing. Justin reveals the secrets behind his ARC framework—Awareness, Repurposing, Conversion—and how creators can use it to pitch effectively to brands. He also dives into pricing strategies, avoiding common mistakes, and why listening to a sponsor's needs is the ultimate game-changer. Packed with actionable advice for both creators and brands, this episode will teach you how to build trust, nego...
2025-01-211h 15The Marketing Misfits
The Marketing MisfitsThe Art of Funny Sales Videos (Use This Today) | Joseph Wilkins MMP #035🎥 Learn How to Make Videos That Sell with Humor! In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Joseph Wilkins, founder of Funny Sales Videos, to explore the art and science of creating funny, engaging sales videos that convert. In this episode find out: - The 8-step process to crafting videos that hook your audience. - Why humor can skyrocket your sales if done right. - Real-world success stories, including a campaign with over 1 billion views! - How to brainstorm and test ideas for maximum ROI. - Joseph shares act...
2025-01-141h 10Sell Yeah! By 8fig
Sell Yeah! By 8figSell YEAH! Ep 10: Hamza Amor from FUSSYPENGUINS talks growth and scaling up for Amazon sellers.In this episode, 8fig Partner Guy, Sam Bell chats with Hamza Amor, CEO at FUSSY PENGUINS. They discuss navigating the Amazon marketplace and standing out in a saturated market. Plus, they explore strategies to help Amazon sellers, agencies, and consultants scale their business through high-quality, timely, and affordable account management and advertising services, and more!
2024-03-2726 minAustin Next
Austin NextExploring the Rapidly Evolving E-Commerce Landscape with Roei Yellin Co-Founder and CRO at 8figE-commerce is reshaping how we do business, but where do we stand four years after lockdowns pushed everything online? I'm joined by Roei Yellin, Co-Founder and Chief Revenue Officer of 8fig, to dissect the current state of the industry. We'll explore whether we've returned to previous trends, settled into a new normal, the impact of Chinese competitors, and of course everyone’s favorite buzzword, AI.Episode Highlights8fig is a growth platform that combines financial planning and direct financing, uniquely supporting e-commerce sellers in areas where traditional bank lending falls short.Despite a transient spike during th...
2024-03-1940 min\'Chilada Chats by 8fig
'Chilada Chats by 8fig'Chilada Chats Ep 9: Isaac Hetzroni chats sourcing solutions for brands of all sizesOn this episode of 'Chilada Chats, host Emma Borochoff welcomes Isaac Hetzroni, Founder and CEO of Imprint Genius as he talks through US-based partnering for product sourcing, white-labeling, merchandising solutions and how to untangle supply chains, sell the highest-quality merch, and elevate your brand with true sustainability.
2024-03-0130 mineComm Unfiltered
eComm UnfilteredeComm Unfiltered Ep 9: Daniel Okon dives into strategies for helping founders grow their DTC brandsHost Katie Deter, Event Marketing Manager at 8fig, brings on Daniel Okon, CEO at ACTIV to dive into strategies for founders looking to increase sales, build their brand online, have positive customer interactions for profitable growth and more!
2024-02-1531 minSell Yeah! By 8fig
Sell Yeah! By 8figSell YEAH! Ep 9: Jonny Ferrentino from WILLIAM MURRAY GOLF talks branding in a saturated marketIn this episode, 8fig Partner Guy, Sam Bell chats with Jonny Ferrentino who is a Marketing Director at WILLIAM MURRAY GOLF. They chat about strategies for standing out in a saturated golf clothing brand market, discussing the evolving landscape of social media marketing and highlighting what sets them apart from the competition.
2024-02-1333 mineComm Unfiltered
eComm UnfilteredeComm Unfiltered Ep: 8 Nathan Lawrence delves into the ever-changing landscape of the pet industryHost Katie Deter chats with Nathan Lawrence Founder & CEO of Torus Pet about the hurdles of establishing a pet business during the pandemic, unique marketing challenges, and shares valuable insights on navigating the Amazon and Shopify store setup.
2024-01-3144 mineComm Unfiltered
eComm UnfilteredeComm Unfiltered Ep. 7: Jaime Cooper & Paul Paige talk lack of representation in the pet industryHost Katie Deter chats with D.R.E.A.M. Pet Food, a brand built on bringing hip hop culture to a not-so-diverse pet industry. Founders Jaime Cooper and Paul Paige chat about their inspiration, lessons learned so far, and the importance of customer relationship equity, persistence, and accessing the right networks.
2024-01-3133 min\'Chilada Chats by 8fig
'Chilada Chats by 8fig'Chilada Chats Ep 8: Alexandra Mitchelson talks supporting underrepresented and minority foundersOn this episode of 'Chilada Chats, host Emma Borochoff welcomes Alexandra Mitchelson, Founder of Insurgi Urban Concepts & Partnerships Director at Ecom House as she talks through supporting and uplifting minority ecommerce founders, sharing insights in the CPG realm, fostering community on various platforms and building a strong brand on Amazon.
2024-01-3045 minSell Yeah! By 8fig
Sell Yeah! By 8figSell YEAH! Ep 8: Katie Kravit from UGLY WOLF talks branding strategy to captivate your audienceIn this episode, 8fig Partner Guy, Sam Bell chats with Katie Kravit, Creative Director, CEO & Co Founder of UGLY WOLF a full service brand design agency focused on building brands and stories that people care about. They chat about how meaningful branding can increase your conversion rates for your E-commerce stores. Learn more about 8fig here: 8fig.co/?utm_source=sp_organic Learn more about UGLY WOLF: https://www.theuglywolf.com/
2024-01-0929 min\'Chilada Chats by 8fig
'Chilada Chats by 8fig'Chilada Chats Ep 7: Lisa Kinskey talks Amazon Programs and Strategies to use in 2024On this episode of 'Chilada Chats, host Emma Borochoff welcomes Lisa Kinskey, Marketing and Partnerships Manager of GETIDA as she chats through building healthy supplier relationships, new Amazon programs to take advantage of, and ways to keep your Amazon costs as lean as possible.
2024-01-0339 minSell Yeah! By 8fig
Sell Yeah! By 8figSell YEAH! Ep 7: Gal Barzilay chats what exiting your business really takesOn this episode of, Sell YEAH!, host Sam Bell welcomes Gal Barzilay, Co-Founder and COO of boosst, a marketplace for buying and selling ecom businesses. They dive into what business owners should be thinking about and preparing for when it comes to exiting.
2023-12-0534 min\'Chilada Chats by 8fig
'Chilada Chats by 8fig'Chilada Chats Ep 6: Eric Bandholz Chats How to Secure Entrepreneurial Freedom + Flavor of ColorsIn this episode of 'Chilada Chats, host Emma Borochoff welcomes Co-Founder of Beardbrand and beard connoisseur, Eric Bandholz. Eric dives into the power of steady, thoughtful growth, the importance of focusing on your core marketing channels, as well as exploration of what colors actually taste like and the hidden image in one popular Austin hot sauce logo.
2023-11-2941 mineComm Unfiltered
eComm UnfilteredeComm Unfiltered Ep. 6: Brandon Davenport talks creating a hyper custom product & appearing on Shark TankHost Katie Deter is joined by Baobab Clothing Co-Founder, Brandon Davenport, who dives into his journey of creating a super custom apparel product, how he balances a premium product with mass appeal, and his experiences launch on Kickstarter and going through Shark Tank.
2023-11-2133 minSell Yeah! By 8fig
Sell Yeah! By 8figSell YEAH! Ep 6: Lyn Graft talks the art of storytelling for entrepreneursSell YEAH! host and 8fig partner guy, Samuel Bell welcomes Lyn Graft, Chief Story Officer of Shār, an organic trail mix brand and author of 'Start with Story' as they discuss the craft behind using story to pitch and position your company, as well as best practices behind building a story that truly resonates.
2023-11-151h 01\'Chilada Chats by 8fig
'Chilada Chats by 8fig'Chilada Chats Ep 5: Chloe Chats Social Strategy for BrandsOn this episode of 'Chilada Chats, Chloe Thies, Director of Strategy & Operations at social media agency, Right Hand Glam, chats with host Emma Borochoff about how to define a social strategy that works for your ecom brand, what networks to focus on, and how to boost your referrals and word of mouth.
2023-11-0740 mineComm Unfiltered
eComm UnfilteredeComm Unfiltered Ep. 5: Meghan Herman talks Building a Sustainable Clothing Brand with Organic MarketingMeghan Herman, Founder of women's apparel brand, HarperSage, talks with host, Katie Deter, about launching a sustainable brand that represents both sides of a woman, while scaling with primarily organic, grassroots marketing strategies.
2023-10-3128 min\'Chilada Chats by 8fig
'Chilada Chats by 8fig'Chilada Chats Ep 4: The Power of Product and Influencer Marketing with Jacob Johnson of GlitchIn this episode, Host Emma Borochoff chats with energy drink Glitch Co-Founder and CEO, Jacob Johnson, about the importance and painstaking process of creating a high quality product, how to harness the power of influencer communities, and the core frameworks of building a company he's learned along the way.
2023-10-2638 minSell Yeah! By 8fig
Sell Yeah! By 8figSell YEAH! Ep 5: Launching a DTC brand in the pandemic with UPSAINT Founder John ApolinarIn this episode, 8fig Partner Guy, Sam Bell chats with John Apolinar, Founder of floral stretch button down DTC brand, UPSAINT and the challenges involved with launching, scaling, and stocking a company all during the pandemic.
2023-10-1721 mineComm Unfiltered
eComm UnfilteredeComm Unfiltered Ep. 4: Meesha Farzaneh Chats about Turning a Hobby into a Business.Host Katie Deter, Event Marketing Manager at 8fig chats with guest Meesha Farzaneh, founder of Meesha Farzaneh jewelry. In this episode Meesha talks about how creating a healthy outlet for stress (making clay jewelry) became a business endeavor, how art and music from events like Burning Man inspire her pieces, and how to battle imposter syndrome. Listen along to hear more about her journey and how she gained popularity after model Gigi Hadid wore a pair of her earrings at an event.
2023-10-0920 minSell Yeah! By 8fig
Sell Yeah! By 8figSell YEAH! Ep 4: Scaling your ecom team with ScaleJet Founders Anna and OxanaIn this episode, 8fig Partner Guy, Sam Bell chats with Founders of ScaleJet, Anna Belenok and Oxana Alkhovska about know how (and when) to grow your ecom team - and how to select the right people for the job.
2023-10-0230 min\'Chilada Chats by 8fig
'Chilada Chats by 8fig'Chilada Chats Ep. 3: Michelle Breyer, Founder of Naturally Curly, Talks Community Building for CPGOn this particular spicy episode of 'Chilada Chats, Emma Borochoff, Head of Marketing at 8fig brings on Michelle Breyer, Founder of Naturally Curly and CMO at SKU, who discusses building a community from scratch, how to succeed at influencer campaigns, and SKU's program for mentoring CPG startups. Oh also they both cry a little.
2023-09-2639 minThe Ecomcrew Ecommerce Podcast
The Ecomcrew Ecommerce PodcastE519: Sustaining Ecommerce Growth During a RecessionMike speaks with Avishai Sam Bitton, VP of Marketing and Growth at 8fig about the biggest challenges in ecommerce that everyone's been feeling lately, and how you can leverage AI to solve these issues at a low cost.    In this episode, we dive into the challenging landscape of e-commerce, workforce, and technology with Avishai Bitton, a distinguished expert in the field. Avishai, hailing from 8fig.co, specializes in using AI and data to tackle the challenges of cash flow management, supply chain optimization, and sustaining growth, especially during uncertain times.    Join us a...
2023-09-2538 mineComm Unfiltered
eComm UnfilteredeComm Unfiltered Ep 3: Kate Morton talks the Importance of Customer Education and Killing Period TabooHost Katie Deter, Event Marketing Manager at 8fig, brings on Kate Morton, Founder of Funk It Wellness, a seed cycling product for period regulation, and Kate dives into how the brand got started, the kind of taboos she deals with, the power of an organic social strategy, and maybe even a vulva costume.
2023-09-1928 minThe Amazon Strategist Show
The Amazon Strategist ShowHow to get funding for your growing E-commerce Business?Brief summary of the episode: Do you ever wonder how small businesses can thrive in the shadow of e-commerce giants like Amazon? Sit back and join our conversation with Sam Bell, Partnership Manager at 8fig, where we tackle this pressing question and explore how small e-commerce businesses can get financing solutions for their business.Dive into the real-world challenges of inventory management and discover how to effectively prep for Q4 sales as Sam generously shares his insights. We also explore different financing options for e-commerce entrepreneurs. From SBA loans to merchant cash advances, S...
2023-09-1342 minSell Yeah! By 8fig
Sell Yeah! By 8figSell YEAH! Ep 3: Matt from Elevate Brands talks the Amazon store acquisition processIn this episode, 8fig Partner Guy, Sam Bell bring on Matt Botha, Associate Director, M&A at Elevate Brands, a company that buys Amazon FBA brands. Matt talks about what they look for when deciding to acquire a company, how you can better set yourself up for an exit, and what the process is like.
2023-09-0621 min\'Chilada Chats by 8fig
'Chilada Chats by 8fig'Chilada Chats Ep 2: Going Cam with Colin Dougherty who Exited his Ecom Brand in 2.5 yearsOn this spicy episode of 'Chilada Chats, we welcome Colin Dougherty, Marketing Director at Zenlytic, previous Head of Content at Triple Whale, and Founder of CAMSKNS - a professional camera skin brand that he built, scaled, and sold all in 2.5 years. Join us as we dive into how Colin did this, the lessons he learned, and what he would do differently if (but probably when) he does it all again.
2023-08-2932 mineComm Unfiltered
eComm UnfilteredeComm Unfiltered Ep 2: Tanya and Dianna talk Highs and lows of launching élevé sparkling waterHost Katie Deter chats with élevé sparkling water founders Tanya Major and Dianna Aguilar about the inspiration behind their adaptogen brand, surprises and missteps along the way, what it takes to start from the ground floor and what's next for this zeroproof lifestyle brand.
2023-08-2423 minSell Yeah! By 8fig
Sell Yeah! By 8figSell YEAH! Ep 2: Ben from Seller Candy talks AmazonFBA PitfallsIn this episode, 8fig Partner Guy Sam Bell chats with Ben Smith, Head of Sales and Marketing at Seller Candy. They chat about the challenges of selling on Amazon, as well as explore upcoming trends in the world of selling.
2023-08-1528 min\'Chilada Chats by 8fig
'Chilada Chats by 8figChilada Chats Ep 1: Entering the Shark Tank with Steven from GembahOn the inaugural episode of Chilada Chats, we have Steven Blustein, who is Co-Founder of customizable pet product company, PrideBites, and Co-Founder of product development platform, Gembah. Steven chats about his founding experiences as well as what it was like to appear on Shark Tank - all while trying not to sweat too much while we eat spicy enchiladas.
2023-08-0932 mineComm Unfiltered
eComm UnfilteredeComm Unfiltered Episode 1: Tanisha Morgan of Fay People talks the Business of HumorIn this episode Katie Deter chats with eCommerce business founder, Tanisha Morgan. Tanisha discusses how she launched Fay People during COVID, a business providing humorous last minute gifts. Tanisha and Katie chat about the ups and downs of managing an online business as well as share a few laughs!
2023-07-3131 minSell Yeah! By 8fig
Sell Yeah! By 8figLisa Kinskey- GETIDAOn this episode, we have a very special guest with us today → Lisa Kinskey from GETIDA!  Lisa is a rockstar in the ecommerce space and is the marketing and partnerships manager for GETIDA! GETIDA is a particularly useful platform for amazon sellers as it is the global leader in Amazon FBA Auditing and Reimbursements. Enjoy the listen!
2023-07-1729 minSpecks of Light
Specks of Lightמדברים על השקעות עם אבישי ביטון, יזם, משקיע וסמנכל שיווק בחברת 8fig** הפרק מובא בחסות: שלי! אני יועץ מוצר לסטארטאפים טכנולוגיים בשלבים מוקדמים, אם אתם רוצים לשמוע עוד מוזמנים לפנות אלי פה: bit.ly/44uG7Wr ** שוחחתי עם אבישי על המסע שלו בתעשייה בתור איש שיווק שהפך ליזם של חברת תוכן מוצלחת Brainye, על המעבר שלו להיות משקיע אנג׳ל (134 השקעות עד כה!), מה הוא מחפש ביזמים, איך חברות VC יכולות להרוג חברות, למה הצטרף לחברת 8fig לאחר שהשקיע בהם ומה הוא מתכנן לעתיד שלו. היה מעניין מאוד! (היו כמה שיהוקים טכניים בהתחלה, זה למה אתם תראו 2-3 קפיצות בשיחה)
2023-06-2252 minFinance Tech Brief By HackerNoon
Finance Tech Brief By HackerNoonEconomic Turmoil Couldn't Stop 8fig From Raising $140M to Propel Ecommerce SMBs This story was originally published on HackerNoon at: https://hackernoon.com/economic-turmoil-couldnt-stop-8fig-from-raising-$140m-to-propel-ecommerce-smbs. 8fig, the continuous funding and management platform for ecommerce businesses, announced the closing of a $140 million Series B funding round. Check more stories related to finance at: https://hackernoon.com/c/finance. You can also check exclusive content about #finance, #funding, #8fig, #funding-announcement, #good-company, #ecommerce, #fintech, #startup, and more. This story was written by: @financewire. Learn more about this writer by checking @financewire's about page, and for more stories, please visit hackernoon.com. 8fig, the continuous funding and management...
2023-05-1104 minMy Startup Podcast
My Startup Podcastअप्रैल में 9-वर्ष के निचले स्तर पर आउटलुक ग्रिम मुख्य बातें:- अप्रैल में 9-वर्ष के निचले स्तर पर स्टार्टअप फंडिंग के रूप में आउटलुक ग्रिम रहता है फंडिंग विंटर में स्टार्टअप्स फ्रीज के रूप में भी $ 1 बिलियन जुटाने की योजना के साथ BYJU की योजना है $ 140M में ई-कॉमर्स फंडिंग स्टार्टअप 8FIG लॉक आज समाचार:- भारतीय स्टार्टअप्स के लिए फंडिंग गतिविधि और सौदा की मात्रा अप्रैल में नौ साल के निचले स्तर पर बिगड़ गई, इन कंपनियों के लिए लगातार चुनौतीपूर्ण कारोबारी माहौल का संकेत दिया। दुनिया की सबसे अधिक मूल्यवान एडटेक फर्म बायजू, 22 बिलियन डॉलर के वर्तमान मूल्यांकन में इक्विटी और संरचित उपकरणों के मिश्रण में $ 1 बिलियन की फंडिंग जुटाने के लिए तैयार है। 8FIG, जो आमतौर पर अन्य कंपनियों को वित्तपोषण प्रदान करता है, ने मंगलवार को अपने लिए वित्तपोषण का एक बड़ा दौर बंद कर दिया यामिनी भट, सह-संस्थापक और सीईओ, विमो का कहना है कि भले ही भारत वित्त वर्ष 2014 में कई गेंडा का उत्पादन नहीं करने जा रहा है, 'सूनकोर्न्स' या जल्द ही गेंडा होने वाला है। गुरुग्राम-आधारित टेक-सक्षम तृतीय-पक्ष लॉजिस्टिक्स सेवा प्रदाता Zyngo EV मोबिलिटी ने मौजूदा निवेशकों LC NUEVA Investment Partners LLP की भागीदारी के साथ डेल्टा कॉर्प होल्डिंग्स (डेल्टा कॉर्प) के नेतृत्व में पूर्व-श्रृंखला में $ 5 मिलियन जुटाए हैं। कर्वे रोड पर इकोसोइल ट्राइब पैकेट और बबल रैप के एक बड़े बैग के साथ जो उसने एक महीने से अधिक समय तक एकत्र किया है। इनसाइट्स ट्रैकर नामक रिपोर्ट के अनुसार, एडटेक, इंटरनेट, बीएफएसआई और मीडिया और एंटरटेनमेंट में हायरिंग मांग सबसे अधिक थी। MSMES के लिए ऑनलाइन मंच सरकार को माल और सेवाओं को बेचने के लिए सीधे सरकार ई-मार्केटप्लेस (GEM) को अगस्त 2016 में लॉन्च के बाद से 1 करोड़ लेनदेन पार कर गया है निजी ऋणदाता हाँ बैंक ने सोमवार को MSME निर्माताओं के लिए एक नया उधार कार्यक्रम हाँ किरण लॉन्च किया, जो अपने परिसर में सौर पैनल स्थापित करने की मांग कर रहा था। मारुति सुजुकी इंडिया लिमिटेड (MSIL) ने मंगलवार को 10 वें सीधे सत्र के लिए बढ़े, जो कि जुलाई 2003 में कंपनी के सार्वजनिक होने के बाद अपनी सबसे लंबी जीत की लकीर को चिह्नित करती है।         #8FIG #BYJU #ZYNGO #EV #BSFI #MSME #MSIL #STARTUP #MSIL #YESBANK
2023-05-1003 minLaunch and Scale®
Launch and Scale®85 - Unlock Your Brand's Growth Potential with Cash Flow Financing | 8Fig.coIn this video, I'm going to show you how to unlock your brand's growth potential with cash flow financing. This is an important video for anyone who is looking to start or grow their business.We interview 8Fig.co to understand their inventory cash flow financing options better for Amazon and Shopify Sellers.By using cash flow financing, you can get the funding you need to grow your business without having to take on large credit risks. With access to a range of funding options, you can find the right option for your business and...
2023-05-0230 minPrime Talk - eCommerce Podcast
Prime Talk - eCommerce PodcastPT159 - Avishai Sam Bitton - VP of Marketing & Growth at 8FigIn this Prime Talk Podcast Sponsored by GETIDA – Avishai Sam Bitton - VP of Marketing & Growth at 8Fig - talks about how he went from being an online publishing wizard to helping Amazon sellers grow, and also more information about his life's journey. About Avishai Sam Bitton of 8Fig - https://www.8fig.co/ Avishai Sam Bitton has held various roles in the tech industry since 2016. Avishai Sam began their career as the CEO of Brainye and then moved to 8fig in 2021, where they currently serve as the VP of Marketing and Growth. Additionally, Avishai ha...
2023-04-1154 minThe sellerboard Show - How to Build a Business on Amazon
The sellerboard Show - How to Build a Business on AmazonFinancing for Amazon sellers / Emma Borochoffsellerboard - Profit analytics for Amazon FBA sellers: email follow-up campaigns + refunds for lost and damaged inventory + PPC optimizer + listing change alerts + inventory management and much more. Starting from $15 per month, 1-month free trial:https://www.sellerboard.com/youtube No credit card needed!Our guest today is Emma Borochoff - head of marketing at 8fig, e-commerce financing company.Contents:- how 8Fig can help e-commerce sellers;- why sellers need financing;- how the financing works;...and much more!Links:Emma's Linkedin: https://www.linkedin.c...
2023-03-2135 minBusiness Ninjas
Business NinjasSay Goodbye to the Cash Crunch with Continuous Capital | Business Ninjas: WriteForMe and 8figJoin our resident Business Ninja Max together with Dylan Hinton, the Content Marketing Manager at 8fig, an eCommerce seller's solution for continuous funding for online stores. 8fig has been funding eCommerce sellers that have helped propel their businesses on a radical scale, and their Growth Plans are designed to support experienced eCommerce sellers in their quest to scale rapidly and aggressively. ECommerce is unique among businesses, capable of achieving hyper-growth year-over-year in the face of constantly rising demand. Sellers who join 8fig have rapidly reigned in their supply chain, zeroed in on their unit economics, and have gained access...
2023-02-1421 minThe E-Comm Show
The E-Comm ShowHow to Better Plan and Manage Your E-commerce Business - 8fig | EP. #63On this 63rd episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Yaron Shapira,  co-founder and CEO at 8fig. As an entrepreneur at heart, Yaron has founded multiple successfully acquired startups ranging from mobile payment app, Check, travel and culture outlet, The Culture Trip, and international trading payment security platform, Qlarium.Today, as he manages 8fig, he is helping businesses to solve challenges in the e-commerce space from managing inventory to handling supply chain and logistics. Listen to Yaron and Andrew as they talk about how to make better business decisions by u...
2022-12-1426 minMidstage Startup Momentum
Midstage Startup Momentum#071 8fig Co-Founder & CEO Yaron Shapira: How to Raise Awareness with Product-Led GrowthIt’s hard to deny that e-commerce has a bright future in this world. But how are small entrepreneurs supposed to succeed in this industry? Well, the answer could come from a startup called 8fig, which is using AI to help small e-commerce businesses replicate an executive team, helping them across several layers. In fact, 8fig got its name because it strives to help small e-commerce businesses grow to be eight-figure companies. Yaron Shapira, the co-founder and CEO of 8fig, joined startup coach Roland Siebelink on the latest edition of the Midstage Startup Momentum Podcast. He shared th...
2022-11-1124 minSecrets To Scaling Your Ecommerce Brand
Secrets To Scaling Your Ecommerce BrandEp 388: Why Everything You Know About Influencer Marketing Is Wrong With Cody Wittick, KynshipSend us a textInfluencer seeding is the most effective way to succeed in influencer marketing. It can potentially minimize your costs and help your brand achieve long-term success in your campaigns.In this episode, Cody Wittick of Kynship talks about all things influencer marketing and why everything that you know about influencer marketing is wrong. He shares a new influencer marketing framework with proven results.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYou can change the system by doing something...
2022-10-1926 minSecrets To Scaling Your Ecommerce Brand
Secrets To Scaling Your Ecommerce BrandEp 387: How Not to Fall Into The Trap of Just Running Sales With Steven Dennis, GiveloSend us a textIn any business, it is important to understand the market and always maintain a bond with your customers. Your brand must always have things that people can relate to and also continuously offer them something new while sustaining the key values of your brand. In this episode, Jordan interviews Steven Dennis of Givelo. He shares some of the amazing things about their learnings in the apparel and cycling business, how they run their operation out of Colombia, how they never had to fall into the trap of just running sales, and h...
2022-10-1832 minSecrets To Scaling Your Ecommerce Brand
Secrets To Scaling Your Ecommerce BrandEp 386: Effective Supply Chain and Inventory Management With Emma Borochoff, 8FigSend us a textYou already know your goals for your business. All you need is a strategic partner to help you scale with confidence.In this episode, Jordan West talks with Emma Borochoff from one of this month’s sponsors, 8fig. They talk about supply chain and inventory management and what makes a good partner in optimizing your cash flow.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEIt’s easier to update things once you create a plan.Comm...
2022-10-1328 minSecrets To Scaling Your Ecommerce Brand
Secrets To Scaling Your Ecommerce BrandEp 385: How to DIY 1000 Retail Locations With Corinne Crockett, OuterSend us a textPeople these days prefer to see real customers who use your product and see how they use these products in their everyday lives. It is a big help to establish a good relationship with your customers and give them the best experience possible with your brand.  In this episode, Corinne Crockett of Outer talks about an incredible and unique way that they set up 1000 physical retail locations without putting up much money which resulted in exponential success.Listen and learn in this episode!K...
2022-10-1227 minSecrets To Scaling Your Ecommerce Brand
Secrets To Scaling Your Ecommerce BrandEp 384: Mergers, Acquisitions, and Roll-ups With Jeremy Harbour, Unity GroupSend us a textAcquiring a business is better and easier than starting a new one. It’s also important to remember that when you acquire a business, it is better to not be in too much of a rush.In this episode, Jeremy Harbour, founder of Unity Group, talks all about why you should be looking at mergers, acquisitions, and roll-ups right now and why buying a business is better than starting a business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE...
2022-10-1128 minSecrets To Scaling Your Ecommerce Brand
Secrets To Scaling Your Ecommerce BrandEp 383: How Things Change As You Progress in Your Business With Jennifer LongSend us a textOnce you find your gap in the market and start something that solves a problem, the next step is to learn, grow and adapt to changes that will inevitably occur through your business journey. In this episode, Jennifer Long from Shop Noble talks about her journey over the last eight years building Shop Noble. She shares how she started, the strategies that worked for her at the time, and what is working now in 2022, as well as what she thinks is going to work in 2023.Listen and learn in t...
2022-10-0618 minSecrets To Scaling Your Ecommerce Brand
Secrets To Scaling Your Ecommerce BrandEp 382: The Necessity of Knowing Your Numbers With Joe PutnamSend us a textNot knowing your numbers and focusing on the wrong metrics can make you lose sight of the big picture. If you are losing money or making a lot of it and you don’t understand your numbers, you won’t be able to scale.In this episode, Jordan West and Joe Putnam talk all about the kinds of numbers to monitor in your business and why your ROAS can be a horrible metric to focus on.Listen and learn in this episode!KEY TAKE...
2022-10-0524 minSecrets To Scaling Your Ecommerce Brand
Secrets To Scaling Your Ecommerce BrandEp 381: The 6 Numbers That You Must Know With Jordan WestSend us a textAfter auditing over 75 brands in the last year and onboarding more than 25 brands it was clear brands don't have a complete picture of their numbers as they invest into paid ads. Dashboards show great results, revenues are increasing, yet, you have less money in the bank. If this sounds familiar, you probably don’t know the numbers you need to know. In this episode, Jordan West talks about the six numbers you must know as a marketing leader, founder or CEO of your company to scale profitably!Listen and enj...
2022-10-0409 minThe Ecommerce Lab By Ecomcy
The Ecommerce Lab By Ecomcy[EP #64] [ENG] - How To Prepare Your Amazon Business For Inflation Withh Emma Borochoff from 8figToday we bring you Emma Borochoff, Head of Marketing at 8fig to talk to us about great strategies to prepare your Amazon Business for Inflation. 8fig provides a planning and funding platform designed to help eCommerce companies accelerate business growth while providing access to capital, flexibility, and profitability via cash flow and supply chain management solutionsShe also touched on key themes such as:• Consumer spending across the board is decreasing but online spending will continue to trend upwards• E-commerce sellers should double down on hero products that have been consistently successful
2022-09-2627 minThe Ecommerce Alley
The Ecommerce AlleyTEA 38: The Benefits Of Flexible Funding w/ Dana From 8fig.coDana is a data-driven product strategist with a passion for creating meaningful user interactions. She's on a mission to democratize online retail by empowering small and medium-sized businesses with resources and tools they need to compete in dynamic marketplaces.In this episode, Dana talks with Josh about the funding flexibility of 8fig.co.► Click here to watch on YouTube► Click here follow me on Instagram @joshcoffy► Click here to follow me on TikTok @joshcoffy- Josh(The Ecommerce Alley, Founder)P.S. Enjoying The Ecommerce Alley Podcast? Click...
2022-08-2235 minThe Brand Builder Show
The Brand Builder Show032 - Scale Your Brand With Flexible Funding w/ Dana Oren from 8fig.co Welcome back to another episode of the Brand Builder Show!  This week we’re joined by Dana from 8fig - a flexible funding solution for Amazon sellers and eCommerce brand owners. In this insightful episode we discussed: How to strengthen your supply chain for ongoing growth What funding options are available for growing businesses Whether you should scale or sell your business for maximum reward Learn more about 8fig - www.8fig.co Helpful resourses: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you...
2022-06-1430 minThe Brand Builder Show
The Brand Builder Show032 - Scale Your Brand With Flexible Funding w/ Dana Oren from 8fig.coWelcome back to another episode of the Brand Builder Show!  This week we’re joined by Dana from 8fig - a flexible funding solution for Amazon sellers and eCommerce brand owners. In this insightful episode we discussed: How to strengthen your supply chain for ongoing growth What funding options are available for growing businesses Whether you should scale or sell your business for maximum reward Learn more about 8fig - www.8fig.co Helpful resourses: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you...
2022-06-1430 minEntrepreneur\'s Handbook
Entrepreneur's Handbook#24. How To Accelerate Your Growth To Become A Successful Entrepreneur w/ Avishai Sam Bitton | 8fig | BrainyeInspirational stories plus practical takeaways from the entrepreneurship world.Today's guest is Avishai Sam Bitton, the current VP of Marketing and Growth at 8fig. They recently closed a Series A for $50m. It's a company that helps eCommerce sellers to scale up to 8 figures.Avishai himself is a serial founder having created both Oribi and Brainye. Oribi was sold to LinkedIn and Brainye remains independent and bootstrapped. Brainye reaches an audience of over 100 million people a month.Despite...
2022-04-1441 min