Shows
Growth-Minded MarketingStuck in Your Marketing? A Marketing Coach Might Be the Missing LinkTired of scrambling for leads? A marketing coach can help you build a real strategy.In this episode of the Growth Minded Marketing Podcast, hosts Steve Phipps and AnnieLaurie Walters delve into the importance of marketing coaching for businesses feeling stuck in their marketing efforts. They discuss the pitfalls of relying on disconnected tactics and the need for cohesive marketing leadership. The episode explores how marketing coaching provides strategic guidance to CEOs and their teams, helping them build internal capacities and make informed decisions. With real-world examples, the hosts illustrate how coaching can bridge the gap between...2025-07-1635 minGrowth-Minded MarketingAsk the Coach: Your Real-World Marketing Questions, Answered (Part 1)You’ve got the GUIDE™ Framework—now what? In this “Ask the Coach” episode, Steve and AnnieLaurie answer the real-world marketing questions that come up as business leaders turn marketing strategy into action. From personas to KPIs to content that actually works, you’ll walk away with practical tips and renewed clarity to keep your marketing moving. In this episode, you'll learn:How to identify your ideal client and build effective marketing personasThe difference between your brand story and your strategy—and how both drive growthHow to align your messaging, marketing, and...2025-06-241h 07Growth-Minded MarketingEp. 6 - Marketing Isn’t Working? You Might Be Tracking the Wrong ThingsWhen was the last time you asked, “Is our marketing actually working?” In the final episode of our GUIDE ™ Marketing Framework series, we unpack the power of evaluation. You’ll learn how to measure the right metrics, track ROI, optimize with intention, and build a repeatable review rhythm that helps you scale with confidence. Whether you’re a CEO or a marketing lead, this episode will give you the tools to stop guessing and start leading.👋 New to the podcast? Click here to start with Episode 1 and learn how the GUIDE Marketing Framework begins. Each episode builds on the last—so...2025-06-1142 minGrowth-Minded MarketingEp. 5 - How to Develop and Execute a Sales Plan That Actually Works👋 New to the podcast? Click here to start with Episode 1 and learn how the GUIDE Marketing Framework begins. Each episode builds on the last—so it’s worth going back to the beginning if you want the full picture.What if your sales team doesn’t need more leads—they just need better alignment? In this episode of the Growth-Minded Marketing Podcast, Steve Phipps and Annie Laurie Walters unpack the fourth step of the GUIDE Marketing Framework: Develop & Execute Your Sales Plan.Whether you're a CEO, sales leader, or marketing manager, this episode gives you pr...2025-05-2232 minGrowth-Minded MarketingEp. 2 - Is Your Marketing Based on Strategy—or Just Hope?In this episode of the Growth Minded Marketing Podcast, hosts Annie Laurie Walters and Steve Phipps dive into the first step of the GUIDE™ Marketing Framework—Generate Your Story and Strategy.If you're a B2B business leader relying on random tactics, referrals, or sheer hope to grow, this episode is your wake-up call. You’ll learn how to build a real marketing strategy that drives clarity, alignment, and measurable growth.🔑 In This Episode:Steve and Annie Laurie walk through six strategic guideposts that every B2B company s...2025-05-1821 minGrowth-Minded MarketingEp. 1 - Unlock Your Marketing Potential: An Introduction to the GUIDE™ Marketing Framework🎙️ Episode 1: Why Your Marketing Isn’t Working (And What to Do About It)Welcome to the first episode of the Growth-Minded Marketing Podcast! Hosts Steve Phipps and AnnieLaurie Walters kick things off by tackling a challenge many B2B business leaders face: marketing that feels scattered, unclear, or ineffective.They introduce the GUIDE™ Marketing Framework—a five-part approach designed to bring clarity, focus, and real results to your marketing efforts. Whether you're a CEO or a marketing lead, this episode lays the groundwork for aligning your marketing with your business goals and building trust with the right a...2025-04-1828 min
Pattern Shift#97 - Wayfinding – Rediscovering Your Why – How to reconnect with your purpose when your business starts to driftSend me a Text Message. SUMMARYWhen your business starts to feel off, it’s often a sign that you’ve drifted from your “why.” In this thoughtful and gently playful episode, I talk about reconnecting with your purpose—what lights you up, what matters to you, and why you started in the first place.Whether you’re feeling stuck in the daily swirl or just getting started with your business, this episode is your invitation to pause, reflect, and get back in touch with what makes your work feel meaningful. This is the...2025-04-1727 minGrowth-Minded MarketingWelcome to the Growth-Minded Marketing Podcast✏️ Episode Description:Marketing shouldn’t feel like a guessing game—especially for growth-minded CEOs. In this trailer episode of the Growth-Minded Marketing Podcast, hosts Steve Phipps and AnnieLaurie Walters introduce the show and share why they created it: to simplify marketing for B2B leaders who are ready to scale with confidence.Drawing from decades of experience guiding CEOs, marketing teams, and service-based businesses, Steve and AnnieLaurie share what you can expect from this podcast—real strategies, step-by-step coaching, and candid conversations with leaders who've walked the growth path before you.If marketing feels over...2025-04-1403 min
The Gathering Room PodcastFinding the FieldLately I’ve been thinking a lot about wayfinding and how it can help us create what I call “the new consciousness,” which is both a state and a place that we can access. That’s what I’m talking about on this episode of The Gathering Room podcast—episode 189: Finding the Field. The name of my Wayfinder Life Coach Training program was inspired by the wisdom of ancient “wayfinders”—people who had their own ways of navigating through whatever terrain they lived in, which is what I do as a life coach. There is a scientist named...2025-01-1631 min
The Talent Equation Podcast"Kindness is infectious, we never know what kind of impact we can have on another person" - a conversation withTroy UrdahlTroy Urdahl is an award winning high school athletic director, a hall of fame coach and a college professor with more than twenty years experience in leadership and coaching. He is now an accomplished author of a fantastic book called 'Chasing Influence' which uses storytelling as a means to put forward lessons about leadership. Troy shares his journey from a sports-filled childhood to advocating for multi-sport participation, and delves into the philosophy of coaching with an emphasis on 'why' we coach and building life skills through sports. We talk about the balance between high expectations and support, the p...2024-10-281h 01
You Don't Know16. We Catch It Before // Childhood Sexual Abuse: Children's Center for Hope & Healing (CCHH)What happens when a child experiences sexual abuse? What happens inside of them - to their brain and body? What kinds of external responses might we see? And what happens, if we discover that the exact same atrocity happened to their mother or father? How can they heal and move beyond the trauma to lead whole, happy, healthy lives? Enter the brilliant work of places like the Children's Center for Hope & Healing (www.HopeAndHealingGA.org).The Children's Center for Hope & Healing's mission is to restore dignity, trust, and hope to individuals and families traumatized by child sexual abuse through acce...2023-10-0345 minYou Don't Know15. VolunteerismLinds to fill in
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Support this podcast: https://podcasters.spotify.com/pod/show/youdontknowpod/support2023-08-2941 min
Kosher MoneyHow to Find a High-Paying Job That You Love (ft. Adele Dubin & Natasha Srulowitz)Join us for a transformative episode of the Kosher Money Podcast, featuring the insightful Adele Dubin and Natasha Srulowitz from Wayfind Careers.Passionate about helping individuals flourish in the professional realm, the Wayfind team offers a unique approach that resonates not only with young adults but also with anyone feeling adrift or uncertain in their career. Their mission? To provide clarity and confidence, aiding individuals in navigating their ideal career path by seamlessly connecting their strengths, passions, and the vast array of lucrative job market opportunities.If you've ever faced u...2023-08-161h 14You Don't Know14. IT COULD BE YOU: Sexual AssaultListen in for this youth episode with featured storyteller Meg Channell (mental health info sponge and feelings whisperer) as we carefully discuss the topic of SEXUAL ASSAULT. Walk with us through definitions, info about survivors, and how healthy relationships can bring wholeness.
Find outlines, worksheets, insight from experts, and other resources at ItCouldBeYouPod.com
Timestamps:
I. Intro (00:00-01:18)
II. What Is Sexual Assault? (01:18-03:47)
III. Uncomfortable Yet Common (03:47-05:39)
IV. Survivors (05:39-08:57)
V. Why It Matters To You (08:57-11:24)
VI. Healthy Relationships (11:24-13:40)
...2023-06-0620 minYou Don't Know13. Who Is Your Neighbor?: Survivors of Sexual AssaultWe asked the team at Rape Response to share the stories of some survivors of sexual assault that have walked through their doors.
Timestamps
I. Intro (00:00-1:33)
II. Set Up (1:33-10:37)
III. Sarah (10:37-16:11)
IV. Sommer (16:11-20:34)
V. Sarah + Sommer (20:34-28:42)
VI. Sommer, "Men Also Suffer" (28:42-34:27)
VII. Lily (34:27-36:05)
VII. Caeley (36:05-43:52)
VIII. Teardown (43:52-49:48)
IX. Outro (49:48-51:32)
Groups + Orgs Mentioned
Rape Re...2023-05-3051 minYou Don't Know12. It's Not The Creepy White Van // SEXUAL ASSAULT: Rape ResponseRape Response has carried out its mission to provide support, advocacy, and education, providing services to survivors of sexual assault while safeguarding the dignity of each person served since 1988. Their services include a 24-hour crisis line, counseling and support groups, medical accompaniment, crisis intervention, judicial accompaniment and support, professional training, education and community awareness, sexual assault response team coordination, and forensic medical exams.
All of this they provide FOR FREE.
Rape Response is the local sexual assault center here in our neighborhood. But (and this is very important) - no matter where you are, you p...2023-05-2359 minYou Don't Know11. IT COULD BE YOU: IncarcerationListen in on our brilliant conversation with featured storyteller Justin Lindsey (urban missionary and community coordinator in Atlanta) as we discuss the topic of INCARCERATION.
Walk with us through the stories surrounding incarceration: the dehumanization, why you should care, and how we can come together to support the people impacted.
Find outlines, worksheets, insight from experts, and other resources at ItCouldBeYouPod.com
Timestamps:
I. Intro (00:00-01:14)
II. Story (01:14-04:56)
III. Dehumanizing (04:56-11:55)
IV. Why Should You Care (11:55-13:38)
V. What If It Was You (13...2023-05-1619 minYou Don't Know10. Who Is Your Neighbor?: Pregnant + IncarceratedOn this episode we asked two of our formerly pregnant + incarcerated neighbors to share insights from their personal stories.
Timestamps
I. Intro (00:00-2:41)
II. Set Up (2:41-6:22)
III. Story: Hayley (6:22-22:02)
IV. Break It Down (22:02-25:59)
V. Story: Drew (25:59-50:31)
VI. Break It Down (50:35-58:27)
VII. Outro: (58:27-59:49)
Show Music
2023-05-0959 minYou Don't Know9. A 360° View // INCARCERATION: Motherhood Beyond BarsMotherhood Beyond Bars is the only nonprofit organization in the state of Georgia offering pregnancy and postpartum health education and support for justice-involved women, new mothers and caregivers in Georgia. Founded in 2013, they have designed and delivered programs inside two state prisons, launched a statewide caregiver support program, built reentry services for parents and launched a pregnancy health and support program for women on probation and parole.
Amy Ard, Founder and Executive Director of Motherhood Beyond Bars sits at the table with us to teach us about the shocking world of incarceration when pregnant. Learn all about...2023-05-021h 11You Don't Know8. Shifts + Changes // Wayfind CollectiveLinds and D are back at it for the second season! Listen in as we spill the tea for all the newness that's happening this season!
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Support this podcast: https://podcasters.spotify.com/pod/show/youdontknowpod/support2023-05-0221 min
You Don't Know7. *EVERYONE* Is WayfindCome sit (and laugh) around the table with Linds and D as they reflect back on our first season of the Wayfind Collective podcast! They share what the podcast learning process has looked like, what they want to do differently in the future, and some of their all-time favorite moments of the season.
Timestamps
I. Intro (00:00-1:00)
II. Discussion: What did we set out to do with this podcast? How did it go? What would we do differently? (1:00-23:30)
III. Favorite moments of Season 1 (23:30-42:32)
IV. What's to come in...2022-12-1950 min
You Don't Know6. Who Is Your Neighbor?: Homeless In North GeorgiaOn this episode we asked seven of our homeless neighbors here in North Georgia to share insights from their personal stories.
Timestamps
I. Intro (00:00-2:10)
II. Set Up (2:10-7:24)
III. Story: Clarence (7:30-16:06)
IV. Story: Tom & Victor (16:06-26:55)
V. Story: Harold & Taurus (27:25-33:23)
VI. Story: Angela & Sleepy (33:23-44:56)
VII. Outro: (44:46-47:22)
Show Music
Theme Music: “Special (Instrumental)” by Smile High featuring Antwaun Stanley
Transitional Music: “Won't You Be My Neighbor” by AQUA STON...2022-12-0947 min
Wayspotters - A Niantic Wayfarer Podcast45. Invasion of the PatreonsRecorded 12th of Nov 2022
Published 20th of Nov 2022
This week - our Patreons invade the recording booth to talk about why they Wayfind, some coal & a mystery topic where Lachlan is away from the microphone. ALSO new Coal of the week intro!
Don't forget to reach out @wayspotters on Twitter!
Call the hotline!! 704-426-3710
Check out our Twitter: https://twitter.com/wayspotters/
Our Twitter Community: https://twitter.com/i/communities/1506775842692939780
Niantic Wayfarer Twitter: https://twitter.com/
NianticWayfarer Our Website: http://wayspotters.com/
Support Us: https://www.patreon.com/PokemonProfessor
Wayfarer Discord: https://discord.gg/niawayfarer
Twitch: https://www.twitch.t...2022-11-201h 20
You Don't Know5. If They Don't Invite You To The Table (Part 2) // HOMELESSNESS: StreetExitIn our last episode, local expert Mike Fisher took us on a tour of the difficulties that our unsheltered homeless neighbors face here in North Georgia… today Mike is going to share a little bit of his own story plus some of the real-life stories of those he's met who are stuck in the vicious cycle of street life.
View full story from this episode —>
Timestamps
I. Intro (00:00)
II. Story: StreetExit of North Georgia (4:45)
III. Sit With It: (33:31)
IV. "Wasn't I Worth It...2022-11-1646 min
You Don't Know4. A Colorful Patchwork Quilt of Misery (Part 1) // HOMELESSNESS: StreetExitWhat does it take for a person to become homeless? You probably have some thoughts about it. We all do.
Listen in to the first of a two-part episode as Mike Fisher of StreetExit shares a wealth of knowledge and perspective about the folks who are North Georgia’s unsheltered homeless.
View full story from this episode —>
Timestamps
I. Intro (00:00-1:30)
II. Setup (1:30-7:39)
III. Local Stats with Mike Fisher (7:39-29:58)
IV. Outro (29:58-32:02)
Groups + Orgs Mentioned
StreetExit of North Georgia
Contact: Michael.fish...2022-11-1032 min
You Don't Know3. Who Is Your Neighbor?: The Foster ParentsWe asked North Georgia area Foster Parents - "What's ONE THING you wish everyone knew about Foster Care?"
Timestamps
I. Intro (00:00-0:47)
II. Set Up (0:48-2:14)
III. Stories Of Our Neighbors (2:15-29:51)
IV. Tear Down (29:52-31:05)
V. Outro (31:05-33:09)
Groups + Orgs Mentioned
Hall is Home for Kids https://hallishomeforkids.com/
Show Music
Theme Music: “Special (Instrumental)” by Smile High featuring Antwaun Stanley
Transitional Music: “Won't You Be My Neighbor” by AQUA STONE THRONE
Show Produced + Edited + Narrated by Deanna West...2022-11-0333 min
You Don't Know2. The Good People Showed Up // FOSTER CARE: Hall Is Home For KidsCan you imagine being a little guy or gal and not being with YOUR family for the holidays?
In this episode we’re jumping into the topic of foster care with Child Welfare Attorney and co-founder of Hall is Home for Kids - Ari Mathe.
Ari explores the different roles that our community must fill if we’re going to see families reunify. And, she points us in the direction of how we can use our gifts to make life a little more jolly for kiddos in hard places.
View Story for this Epis...2022-10-2744 min
You Don't Know1. Who is Wayfind Collective?We believe we all have, built within us, a passion for seeing, learning, and loving our neighbors who may be in difficult circumstances...but sometimes it’s feels impossible to get connected in your area...to know who to contact, when they need volunteers, or how to partner with them.
Hello. We are Wayfind Collective. And we’re here to evoke a culture of movement in North Georgia.
Curious? Come on! Have we got a story for you.
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Support this podcast: https://podcasters.spotify.com/pod/show/youdontknowpod/support2022-10-1936 min
The Startup Visa® PodcastWhy We Must Recapture Unused Visas with Shashi Vijay, Ravi Bulusu and Venkatram Reddy RaviSend us a textThank you for tuning in to The Startup Visa Podcast. In this episode, I am honored to speak with Shashi Vijay, Principal Attorney at VJ Law Firm, and friends Ravi Bulusu and Venkatram Reddy Ravi. Shashi founded VJ Law Firm in Fall 2010 with a simple vision: Provide fast, affordable legal services to individuals, families and small-businesses in the Seattle Eastside. She is also the founding member of Washington State Bar Association's Low Bono section and offer probono services to local non-profits through Wayfind, and serve the needs of low-income clients by volunteering at...2022-02-0254 min
Wayfind Marketing LiveEp.26: Top Tips for Social Media SuccessLet's face it - a lot of social media content out there stinks like moldy cheese left in a dorm room refrigerator. So in this Livestream, we're talking all about social media - how to plan it out, what tools to use to create great images, how to create a social media calendar, and more. We'll give you all the social media secrets that will keep your social media smelling better than the ribs at the Rendezvous (for our non-Memphis folks, that's a fantastic BBQ restaurant in Memphis). Watch here on YouTube or download the podcast on Apple...2020-08-2833 minWayfind Marketing LiveEp. 23 - Are You Tired of Marketing Your Business Alone?Most business owners we talk to see marketing as something they need to do, but they'd rather not spend the time doing it. After all, marketing can be really challenging and time-consuming. But it's hard to grow a profitable business without it. If you have questions about how to make marketing easier, we have good news for you. In this episode of Wayfind Marketing Live, we open the show to our viewers to answer your marketing questions.
Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve...2020-07-2829 minWayfind Marketing LiveEp. 20: Eleven Marketing Tactics that Will Make You More MoneyDoes marketing your business feel like throwing spaghetti against the wall to see what will stick? Haphazard marketing tactics randomly thrown together won’t produce sustainable results that grow your business. Good marketing starts with a strategy that matches tactics to each stage of the customer's journey.
In this episode of Wayfind Marketing Live, we share eleven marketing tactics that operate in-step with the way your customers buy for bigger results and maximum ROI.
Watch the replay by clicking the image above or listening to our podcast on an...2020-06-2629 minWayfind Marketing LiveEp. 12: How to Take Your Prospects from Curious to CommittedDo you know the three phases every one of your customers goes through before they become your customer? If you don't, you might be missing out on sales opportunities. Or at the very least, you may find that your marketing activities aren't getting the results you were hoping for.
On today's podcast, we introduce the three phases so your marketing sales activities can start generating more wins.
Curiosity - your prospects want to know who you are and what you do
Enlightenment - they want to know how you solve their...2020-05-0136 minWayfind Marketing LiveEp. 10: Win More Leads with These Three ThingsGood marketing should result in leads that become customers, but we often see marketing efforts fall short of producing the expected results. The good news? There's a simple way to fix it. In this podcast, you will learn how to create downloadable content that generates leads, craft emails, and structure sales letters that actually work.
Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding...2020-04-2743 minWayfind Marketing LiveEp. 8: Six Website Fixes to Win More CustomersRight now, every customer opportunity matters. And your website plays a big part in helping you win those new customers. In this podcast, we share six website fixes you can make so you don't lose those opportunities. Whether you're focused on survival or you're trying to position your business for new growth, each of these will help; and it won't take a rocket scientist to implement.
Here are the six fixes:
1. Clarify - make sure your headline and main image answer three critical questions so it can pass the grunt test. 2020-04-1850 minWayfind Marketing LiveEp. 7: How to Network Like a Champ While We're All Stuck at HomeDoes marketing your business depend on getting out and attending networking events and activities? If so, you're not alone. Many of us are having to reinvent how we network and meet people since almost every in-person event has been canceled.
In this podcast, we are joined by Jana Cardona, the Executive Director for BNI Midsouth. We discuss how to creatively network and move your business forward, one Zoom meeting at a time.
Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and...2020-04-1545 minWayfind Marketing LiveEp. 5: How Businesses Can Navigate the New Normal When It's Always ChangingOur current events have forced each of us to ask a ton of questions about our business: How to keep it afloat? How should we help our customers? How do we sell without sounding like a jerk? We are also painfully aware of the flaws in our business and are working like mad to keep things running.
It's time for a sanity break!!
In this podcast, I have a conversation with Don Farrell, Chief Cultivating Officer at Fresh Revenues. Don has years of experience leading and growing his companies...2020-04-0838 minWayfind Marketing LiveEp. 3: What We Can Learn & How to PrepareThis is the Wayfind Marketing podcast, a recording of a live podcast we host on YouTube and Facebook each Tuesday and Friday at 12 pm.
COVID-19 blindsided us. Some were prepared for this kind of event, but many were not. So what do we do now? How can we be better prepared for next time?
In today's episode, we have a conversation with John Salajka, a seasoned business coach and Vistage Chair, who will share his insight on this very topic. Here's a peek into what we'll be talking about:
What "Pain" are you experiencing?
...2020-04-0237 minWayfind Marketing LiveEp. 2: How to Market Your Business in a CrisisThis is the Wayfind Marketing podcast, a recording of a live podcast we host on YouTube and Facebook each Tuesday and Friday at 12 pm.
Here's a question we've heard (and asked) a lot ever since the Coronavirus implications have rained down on our economy: how should I be marketing my business in the middle of everything that's going on with COVID-19? In this podcast we discuss:
How to determine what your customers need now vs. two weeks ago.
How to adjust your marketing message based on the current climate...2020-04-0241 min
Skylines, the CityMetric podcast3. You are hereWe all knew this was going to happen eventually: this week's podcast is all about maps.On it, you can hear from Stewart Mader, the founder of the Subway NYNJ campaign to add New Jersey to the subway map, who argues that improved mapping can be a cheap way to improve a transport network. We also talk to Tim Fendley, the executive director of Applied Wayfind – the firm behind the Legible London signage – about how you go about mapping a city from scratch. All that, plus Barbara and I discuss how maps can affect our perceptions of a city, and why...2016-03-0432 min