A. Lee Judge - Podcast Details

Shows

The Business Of MarketingPodcast Production Company Owners Talk "Red Flags" for B2B PodcastersThis episode explores the strategic value of podcasting for businesses and personal brands, offering expert insights on how to launch, structure, and promote a podcast effectively. Lee Judge and Katie Brinkley discuss common misconceptions, content repurposing, and the importance of aligning podcast goals with broader marketing strategies. Determining the purpose and format of a podcastCommon mistakes and red flags when starting a podcastStrategies for promoting and repurposing podcast contentUsing AI and multilingual tools to expand podcast reachMeasuring podcast success and securing sponsorshipsTime Stamps0:00 - Introduction of podcast production company experts5:04 - Podcasting for Businesses: C...2025-07-2941 min

The Business Of MarketingWhy Marketers Must Master Visual Design to Drive Business Results with Jim MacLeodThe episode explores the intersection of design and marketing, emphasizing the importance of visual communication that drives business outcomes rather than just aesthetic appeal. A. Lee Judge and guest Jim MacLeod, author of The Visual Marketer, discuss how marketers can leverage design principles and professional tools to create visuals that are both effective and aligned with business goals. The role of design in driving marketing outcomesDifferences between art and design in business contextsPsychology and science behind effective visual communicationChoosing between professional and consumer-grade design toolsHow AI is reshaping design roles and responsibilitiesTime Stamps 00:40 - Introduction t...2025-07-2222 min

Prompt to Market with Mukund MohanAI and short form video with A Lee Judge🎙️ In this episode, we chat with A. Lee Judge — a visionary content strategist, speaker, and co-founder of Content Monsta. With a rich background in enterprise marketing and broadcasting, Lee blends storytelling, brand strategy, and tech-savvy execution to create high-impact content engines for B2B brands.From his early days in radio to leading global marketing efforts at companies like SAP and Cox Communications, Lee has always been ahead of the curve. At Content Monsta, he now helps companies scale their thought leadership using a blend of video, audio, written, and social content — all powered by smart...2025-07-2125 min

The Business Of MarketingWinning LinkedIn Strategies for B2B Professionals with Neal SchafferThe episode explores how B2B professionals can strategically use LinkedIn to build authentic engagement, optimize their profiles, and leverage AI to enhance content creation and visibility. Lee Judge and guest Neal Schaffer dive into the nuances of LinkedIn's evolving features, including newsletters, carousels, and video, while emphasizing the importance of intentionality and audience alignment in content strategy. Optimizing LinkedIn profiles for alignment with current goals and audienceUsing AI effectively for content creation and profile enhancementBest practices for LinkedIn newsletters and content formatsUnderstanding engagement trends and algorithmic behaviorGrowth hacking and ethical considerations in LinkedIn outreachTime Stamps 2025-07-1547 min

The Business Of MarketingHow to Build a Revenue Machine by Aligning Sales and Marketing with Bruce ScheerThe episode explores how aligning sales, marketing, and product teams through a unified go-to-market narrative can drive better revenue outcomes and improve the customer experience. A. Lee Judge and Bruce Scheer discuss the importance of storytelling, internal alignment, and reducing friction in the buying journey to close more deals and retain customers. Defining and aligning around a go-to-market strategyThe power of a unified sales and marketing narrativeChallenges in measuring marketing and sales effectivenessThe importance of buyer experience and reducing frictionBeing audacious and innovative in marketing leadershipTime Stamps 01:15 - Evolution of the podcast and guest introduction ...2025-07-0943 min

The Business Of MarketingThe Secrets to Smarter Marketing and Real Revenue Growth with Todd ErvinData is the foundation of effective AI implementation in marketing. Lee Judge and Todd Ervin explore how clean, structured data enables AI to drive segmentation, buyer journey mapping, and campaign optimization. They also discuss the importance of building brand awareness, aligning marketing with revenue goals, and using AI to enhance research and content creation. The critical role of clean data in powering AI for marketingBuilding brand awareness to drive top-of-funnel growthCreating dashboards and aligning metrics with revenue goalsUnderstanding attribution models and sales cyclesUsing AI to accelerate research and content developmentTime Stamps 00:00 - The Power of D...2025-06-1733 min

The Business Of MarketingRethinking Attribution and Alignment in B2B with Mary KeoughThe episode explores the evolving role of marketing in B2B organizations, emphasizing the need for marketers to take ownership of strategy, customer understanding, and collaboration with sales. Lee Judge and guest Mary Keough discuss the importance of customer-centric content, the limitations of attribution in modern marketing, and how marketers can adapt to AI and shifting buyer behaviors. Differences in marketing strategies across industries and personasThe evolving role of AI and the importance of foundational marketing skillsChallenges with attribution and the rise of dark socialEffective sales and marketing alignment and communicationClarifying and redefining account-based marketing (ABM)Time S...2025-06-1029 min

The Business Of MarketingWhy SEO Traffic Is Going Down and Revenue Is Going Up with Dale BertrandThe episode explores how AI is reshaping the landscape of SEO and digital marketing, urging marketers to shift from traditional keyword strategies to relevance and intent-based content creation. A. Lee Judge and Dale Bertrand discuss the importance of building content that resonates with human audiences while adapting to AI-driven search environments, emphasizing the need for marketers to align their efforts with business outcomes rather than vanity metrics. Transition from traditional SEO to future-focused, AI-driven strategiesImportance of relevance and intent in content creationChallenges of aligning marketing metrics with business goalsBuilding brand visibility in AI conversations and search everywhere optimizationEducating l...2025-06-0842 min

The Business Of MarketingWhy Marketing Fails Without Sales Alignment and a Revenue First Mindset with Jennifer JurgensJennifer Jurgens, CEO of 1BoldStep, shares how to reframe marketing as a core revenue function by focusing on measurable outcomes, fixing funnel bottlenecks, and driving customer retention.From aligning with sales to applying Lean principles across the revenue cycle, Jennifer explains what it really takes to prove marketing’s value and earn a permanent seat at the table.Conversation points:Why the marketing-to-sales handoff is where growth stallsThe bowtie funnel: A smarter model for modern B2BHow to prioritize content by identifying the biggest revenue gapsWhy marketers must stop chasing leads and start solving sa...2025-05-1329 min

The Business Of MarketingHow to Build a Scalable Content Engine That Boosts Visibility and Saves BudgetIn this special internal episode, A. Lee Judge and Marc Raco from Content Monsta unpack how companies can build content engines that deliver consistent visibility, authority, and demand—without burning out their teams.They reveal why framing matters when selling marketing initiatives internally, how to build a content engine from expert conversations, resulting in multiple formats and a steady cadence of content creation.Conversation points:The difference between a content engine and a visibility engineWhy “raw material” is your most valuable marketing assetGet budget! How to frame marketing projects around benefi...2025-05-0627 min

The Business Of MarketingWhy Every Modern Marketer Needs to Master Prompting and Embrace AI for Growth with Pam DidnerPam Didner, B2B marketing expert and author of The Modern AI Marketer, joins A. Lee Judge to break down why prompting, automation, and AI-driven workflows are now critical for marketers.She shares practical frameworks for individuals, teams, and enterprises - and explains why focusing on workflows (not tools) is the key to staying competitive.If you want real-world strategies to future-proof your marketing career in an AI-first world, this conversation is essential.Conversation points:Why prompting is now a core skill for marketers (not just a tech thing)How to automate...2025-04-2931 min

The Business Of MarketingAudacious Marketing to Stand Out in an AI World with Mark SchaeferBest-selling author Mark Schaefer shares how marketers can thrive in AI by leaning into what machines can’t replicate: creativity, community, and courage.Drawing from his latest book Audacious, Mark breaks down how to create standout content, build trust through word-of-mouth, and foster shared experiences that make your brand unforgettable. Grab a copy of Audacious by Mark Schaefer here: https://amzn.to/44zPOpOIt’s about finding your edge as a human.Conversation points:Why “competence” is the most dangerous place to beThe 3 ways to disrupt your marketing story (without a huge bu...2025-04-2235 min

Hot Off The WireJudge presses Trump officials in deportation case; MLB honors Jackie Robinson On today's episode: A judge pressed the Trump administration over Kilmar Abrego Garcia's deportation to a prison in El Salvador; Harvard stands to lose $2.2 billion in federal funding; a ruling by UK's Supreme Court defines a woman as someone born biologically female; Israeli says trooops will remain in Gaza, Lebanon and Syria indefinitely; and a Michigan community came together to move 9,100 books from one store to another. Biden alleges Trump has 'taken a hatchet' to Social Security in his first post-presidency speech. US judge presses Trump administration on its refusal to return Kilmar Abrego Garcia. DOGE trumpets unemployment fraud that...2025-04-1617 min

The Business Of MarketingUnlocking CMO Success and Strategies with Drew NeisserDrew Neisser, author of Renegade Marketing and founder of CMO Huddles, shares what he’s learned from interviewing hundreds of top CMOs. He reveals how the best marketers earn trust in the C-suite, build real influence, and prove marketing’s value through smart business alignment.From building pricing power to reshaping internal messaging, Drew explains how today’s marketing leaders can do more than drive leads—they can shape strategy, revenue, and long-term brand value.Conversation points:How to shift marketing’s perception from expense to investmentWhy great CMOs focus on CFO buy-in and shared...2025-04-1536 min

Unfinished BusinessBridging the gap between Sales & Marketing | A. Lee Judge | Unfinished Business PodcastMost companies throw money at marketing and hope for results, but hope isn’t a strategy. If your content isn’t driving leads, closing deals, or aligning with sales, you’re doing it wrong. This week, A. Lee Judge, Co-Founder and CMO of Content Monsta, joins David Sliman to break down how to bridge the gap between marketing and sales, create content that actually drives revenue, and why business leaders need to build their personal brands NOW. Key Takeaways: Sales and marketing don’t have to be at war – How to align both teams...2025-04-0955 min

The Business Of MarketingUsing Behavioral Science in Marketing to Influence Customers with Nancy HarhutNancy Harhut, author of Using Behavioral Science in Marketing, breaks down the psychology behind consumer decision-making and how marketers can apply these insights to drive action. She reveals how small, science-backed tweaks in messaging, design, and pricing can dramatically increase conversions.From the power of social proof to the influence of scarcity and authority, Nancy shares how behavioral science can make your marketing more persuasive, effective, and profitable.Conversation points:How behavioral science influences consumer decision-makingWhy people follow the “magnetic middle” in pricing psychologyThe power of scarcity, urgency, and exclusivity in marketingHow social proo...2025-04-0133 min

Strategy TalksBringing Sales and Marketing Together for Better Revenue Strategies, with A. Lee JudgeIs your company's revenue growth stalling - due to misalignment between sales and marketing? Frustrated by missed opportunities and inefficient processes? In this episode of Strategy Talks, discover a framework to create a supercharged revenue machine that aligns your teams, optimizes your strategies, and drives unprecedented growth in today's competitive business landscape!★★★★★A. Lee Judge is an executive-level marketer with hands-on technical acumen in helping to optimize marketing’s role across various business functions. His years of experience working between Sales, Marketing, and Customer Experience have allowed him to understand how to be “tri-lin...2025-03-2727 min

The Sales Leaders Operating System™Building Cohesion In Revenue Teams with A. Lee JudgeIn this episode, host Matt McDarby is joined by A. Lee Judge, an experienced executive in digital marketing and founder of Content Monsta. Lee brings a fresh perspective on aligning sales, marketing, and customer success teams to drive results. Lee introduces his CASH system—focusing on communication, alignment, systems, and honesty—as a way to strengthen collaboration and efficiency in revenue-generating teams. You will gain practical insights on the evolving role of sales in the buyer's journey and the importance of data-driven decision-making. With actionable strategies, this episode is tailored for sales leaders looking to impr...2025-03-2642 min

The Business Of MarketingContent Monetization and the Future of Marketing with Joe PulizziJoe Pulizzi, the "Godfather of Content Marketing," shares how businesses and creators can build sustainable, revenue-generating content brands. From monetization strategies and employee-driven content to the impact of AI on content creation, Joe unpacks what’s working today—and what’s next for content entrepreneurs.He also explores why most companies underutilize their employees as brand advocates, how to diversify revenue streams, and the biggest missed opportunities in content marketing right now.Conversation points:Why content creators need multiple revenue streams to succeedHow AI is changing content creation and marketing strategyWhy brands should...2025-03-2530 min

The Business Of MarketingAI First Marketing How AI Blockchain and Web3 Are Reshaping the Future with Sandy CarterSandy Carter, COO of Unstoppable Domains and a leader in AI, blockchain, and next-gen marketing, breaks down how emerging technologies are reshaping the way businesses connect with customers. From the impact of AI on SEO and content marketing to the growing role of blockchain in trust and privacy, Sandy shares insights from the World Economic Forum and beyond.She also dives into AI-powered agents, the evolution of marketing automation, and why marketers need to adapt quickly to stay ahead in a rapidly changing landscape.Conversation points:How AI is changing SEO and...2025-03-1843 min

The Business Of MarketingBalancing Brand and Demand in B2B Marketing with Aaron HassenB2B buyers are changing, and trust in brands is at an all-time low. Aaron Hassen, co-founder of AH Marketing, breaks down why traditional marketing strategies are failing and what businesses must do to stay relevant.From building bold brands to navigating the shift toward informal, trust-driven engagement, Aaron shares insights on what it takes to capture attention and create demand.He explores why businesses struggle to balance brand and demand generation, how executives consume content more like everyday consumers, and why human-centric marketing is the key to winning trust.Conversation points:...2025-03-1130 min

The Business Of MarketingMarcus Sheridan on Building Trust Through ContentMarcus Sheridan, author of They Ask, You Answer, breaks down the evolution of content marketing and why trust is the ultimate competitive advantage.From turning his struggling pool company into the most trafficked swimming pool website in the world to helping businesses become industry leaders, Marcus reveals the strategies that drive real business growth. He explains why traditional sales tactics are failing, how buyer behavior has changed, and what companies must do to stay ahead.He also shares the four pillars of a trusted brand, why transparency—especially around pricing—generates the most leads, and how...2025-03-0451 min

The Business Of MarketingLinkedIn Ads Mastery: Targeting, Costs, and Strategy with AJ WilcoxAJ Wilcox, founder of B2Linked, breaks down the complexities of LinkedIn advertising and shares expert insights on making the platform work for your business. As one of the world’s top LinkedIn Ads specialists, AJ shares solutions to the challenges of high costs, targeting the right audience, and structuring campaigns for maximum ROI. From understanding LinkedIn’s unique ad ecosystem to building multi-stage funnels that nurture leads effectively, this episode is packed with actionable strategies for marketers looking to leverage LinkedIn Ads without breaking the bank. AJ also shares his journey from SEO to paid m...2025-02-2533 min

The Business Of MarketingMarketing's Future in the face of AI and Innovation with Wil ReynoldsWil Reynolds, founder of SEER Interactive, gets real on the rapidly evolving landscape of digital marketing. Wil shares his unique perspective on navigating the AI revolution, the importance of continuous learning, and why marketers need to adapt quickly to survive. From practical advice on mastering LLMs (Large Language Models) to building authentic influence through valuable content, this episode delivers actionable insights for marketing professionals at all levels.Wil also shares the inspiring story behind SEER Interactive's founding and his commitment to community impact, demonstrating how business success and social responsibility can coexist, along with other v...2025-02-1854 min

The Business Of MarketingZero-Click Marketing with Rand FishkinRand Fishkin, founder of SparkToro and former co-founder of Moz, takes us through the evolution of digital marketing. From the concept of "zero-click marketing" to why traditional traffic-focused metrics are becoming less relevant in today's digital landscape, the conversation explores how major platforms are keeping users within their ecosystems, making it harder to drive external traffic, and why marketers need to adapt their strategies accordingly. Fishkin also discusses SparkToro's approach to audience research and provides insights on measuring marketing success in an era where direct attribution is increasingly challenging. Conversation points:The shi...2025-02-1127 min

Club Vibez - Mixed by Lee RomangEP011: Guest Mix - Scott Judge2 hours of the hottest underground dance music. Expect the best in House & Tech House, as well as weekly guest mixes from big name DJs and brand new music.Track ListPart 1Lizzie Curious · Scott Judge - No One (Extended Mix)Dirty Supercar - Count On Me - Extended MixMell Hall - Slow (Extended Mix)APEXAPE - Love With You - Extended MixTom Enzy - Paris (Extended Mix)Thomas Newson - Watch Your Back - Extended MixBen Miller & Emmanuel Jal - Wanene (Extended Mix)Nausica, Danny Rhys, Gloria - La Flaca - Extended MixPiero Pirupa & M...2024-11-092h 00

JLP HighlightsBEST OF WEEK: CHAD O. JACKSON. BILL LOCKWOOD. DETROIT JUDGE. JOHN WAYNE | AUG 26-30, '24JLP (08/26/24-08/30/24) CHAD O. JACKSON. BILL LOCKWOOD. DETROIT JUDGE. JOHN WAYNE* (0:00:00) - GUEST: Chad O. Jackson, Uncle Tom III?, Entrepreneurs, Look like MLK!* (0:31:32) - SEAN, Spain, 1st, 28: great call about beliefs * (0:43:29) - WILL, NY, 1st: animosity to blacks, tough love * (0:57:52) - Detroit judge puts 16yo girl in cuffs for sleeping in court!* (1:02:17) - Kamala Harris yard signs * (1:04:14) - VICTOR, CA, 1st: How to find a church?, Engaged. No sex 1-yr! Mama!* (1:31:41) - Bill Lockwood… Spiritual war, Socialist govt * (2:10:45) - BRIAN, TN, 48, 1st: Gi...2024-08-313h 19

Church with Jesse Lee PetersonCan You Judge Another Person's Heart? | Archive 8/1/10Prior assignment: Don't judge. Does pain bring you to God? Christian life: Accept what is. Can you know what's in another person's heart? Archive Sunday Service, August 1, 2010 MUSIC: "Changes" (unreleased track) by Jon Parfitt / Bright LightsTIME STAMPS* (00:00) Welcome to Church * (00:48) Assignment: Don't judge (work situation, politics) * (03:42) Think on these things (Judgment, disagreement) * (05:43) Pain: Learn from it? Brings you to God? Cried out to God?* (12:08) (Suburban whites put feet on your furniture, funny) * (12:41) Pain bringing salvation? * (17:53) Christian life: Easy, simple...2024-06-0756 min

Real Talk with Benny TLee Judge on Great Storytelling, Connecting Dots, and Zero-Sum GamesLee Judge is a keynote speaker, a creative marketer, a DJ, and currently the CEO of Content Monsta, a digital media company based in Atlanta. Lee was my first mentor when I moved down to Atlanta in 2022 and we’ve stayed close ever since. So, it was only right that my first episode off the rip would be with my man right here. In this episode, we begin by learning how Lee grew up on a large production chicken and tobacco farming North Carolina, how that was his first foray in entrepreneurship, and later how he first got into radio an...2024-04-181h 25

The MindShift Podcast with Darrell Evans273: Unlocking the Potential of Video Marketing: Expert Insights with Lee JudgeHave a question for Darrell? Text the show here.Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session.In this episode:Feeling daunted by the prospect of diving into video content creation? Join me in this episode as I sit down with A. Lee Judge, the visionary founder of Content Monsta, a trailblazing agency specializing in multimedia business content. Lee is on a...2024-01-2540 min

Hot Off The WireAt least 16 dead in Maine mass killing; autoworkers reach a deal with Ford; judge fines Trump $10,000 over comment; GOP elects Mike Johnson House speakerOn the version of Hot off the Wire posted Oct. 26 at 7 a.m. CT: LEWISTON, Maine (AP) — Officials say at least 16 people are dead after a man opened fire at a bar and a bowling alley in Lewiston, Maine, and police are searching for a person of interest who is a trained firearms instructor. Hundreds of law enforcement officers are seeking Robert Card after Wednesday night's shooting, and a shelter-in-place advisory is in place in an area that includes Maine's second-largest city and nearby Lisbon. A police bulletin says Card was a firearms instructor believed to be in...2023-10-2512 min

Rocky Mountain Marketing- Digital Marketing for EntrepreneursRevolutionize Your Content for Explosive Sales Growth with A. Lee JudgeReady for an episode that'll turbocharge your content marketing game? In this week’s episode of Rocky Mountain Marketing, Katie and her guest, A. Lee Judge, the genius behind Content Monsta, as they dive into the art of creating content that doesn't just make waves but drives sales.They spill the beans on how to craft a killer digital marketing strategy, measure what truly matters, and find your audience in all the right places. Forget the typical podcast metrics – this one's about forging real connections and serving up value.Discover how...2023-10-1029 min

The Business Of MarketingEffective Podcast Formats for Brands and Individuals with Bernie BorgesIn this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion. Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host roles for iQor's Digital Irresistible podcast, and his podcast titled Midlife Fulfilled.Conversation points:Tips to improve podcast reach and audience engagementBenefits of networking with other podcastersEditing techniques for podcast spacingPodcast formats and effective interviewing techniquesPlatforms for advertising podcasts and turning guests into...2023-06-291h 01

Church with Jesse Lee PetersonShould Christians Judge? | Archive 5/18/14We have a right to judge, but not to hate. 1 Corinthians 2: 13-16, the spiritual man judges all things; we have the mind of Christ.Archive Sunday Service, May 18, 2014 SUNDAY TIME STAMPS* 00:00 Pre-Church intro* 00:26 Welcome to Church* 00:52 Building a Solid Foundation* 01:39 Q: Should Christians judge?* 02:28 "Aspiring Christian" – at times, I fall short* 06:24 Aspiring: Hoping anger will all be gone* 09:46 Do you judge?* 10:56 This is not a test. We're fellowshipping.* 11:33 Get a backbone* 12:02 "Perspiring Christian" – "not judging, but…"2023-05-241h 01

The Business Of MarketingPublic Relations vs Digital Marketing with Gini DietrichIn this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world.Gini gives additional insight into marketing, public relations, digital media, and the PESO model.Conversation points:PR vs Marketing - Is there a difference in a digital landscape?Proving PR and Marketing efforts in the bottom lineVideo and Podcasting - Strong digital comms tools for businessesHow digital media has changed PRThe PESO Model to fuel brand reputation 2023-01-1231 min

The Business Of MarketingDeveloping a Growth Marketing Strategy with Darrell EvansIn this episode, Darrell Evans and A. Lee Judge discuss all things marketing from revenue growth to working with agencies. Darrell gives additional insight into marketing, sales, and business strategies.Conversation points:The concept of “full-service” marketing agenciesGrowth Marketing as a service nicheInteresting Marketing StrategiesSmall businesses becoming more digital and automatedLocal marketing and its difference from corporate/global marketingA. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. A. Lee Judge is the host of The Busi...2022-11-2448 min

The Business Of MarketingVideo Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith of BrightcoveIn this episode, Brightcove CMO Jennifer Griffin Smith and A. Lee Judge discuss video format and platforms to use for content marketing.Jennifer gives additional insight into two marketers' sayings, "Content is King" and "Every company should act like a media company", Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video platforms, and remote production.Conversation points:Levels of Enterprise Video PlatformsWhen to advance to the next levelEvery company a media company: Success examplesPolished vs Quick but Effective is there a place f...2022-11-1043 min

The Business Of MarketingWebsite Updates - What Matters Most in Design and Development with Andy CrestodinaIn this episode, Andy Crestodina and A. Lee Judge discuss the relationship between content marketing and web development.Andy gives additional insight into web design vs web development, how to properly optimize a website, content marketing, and how educating his audience has translated into business value.Conversation points:How has your generosity in educating your audience translated into business value?From a content marketing and web development standpoint - what do you say when you see a website, that is still more “brochure” than “content”?Can you talk to us for a moment about the diff...2022-10-2736 min

The Business Of MarketingWeb3, Google Analytics 4 and More with Brian PiperIn this episode, Brian Piper and A. Lee Judge discuss Web3, optimizing digital content, and more.Brian gives additional insight into web analytics such as Google Analytics 4 and cookieless web, and the next industry-changing technology.Conversation points:Web analytics (SEO, GA4, Cookieless web)Updating existing content (what are key points to hit, what not to touch)Web3Epic Content Marketing book and what to expect A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. A. Lee J...2022-10-0645 min

The Business Of MarketingUsing Customer Data To Guide Go-To-Market and Content Strategy with Chris WallaceIn this episode, Chris Wallace and A. Lee Judge discuss the parallels (and even co-dependency) between marketing and customer experience.Chris gives additional insight into branding, sales, marketing, and corporate leadership.Chris also shares how companies can better align the strategies of the board room with the daily execution at the front lines.Conversation points:Can you give us your definition of the front line and how it relates to the customer experience and marketing?When a company is able to glean data from customer interactions, how can marketers use this data...2022-09-2931 min

The Business Of MarketingInternational Marketing From an African Perspective with Mark KaigwaIn this episode, Mark Kaigwa and A. Lee Judge discuss the nuances between digital marketing in Africa compared to a global perspective.Mark gives additional insight into the advantages and disadvantages of digital marketing in Sub-Saharan African mobile marketing trends, social media, storytelling, content marketing, social networks, and research.Conversation points:On the Nendo website, it says that “Nendo started from a desire to see a gap fulfilled - Insights published about Africans by Africans in Africa.” Tell me more about that.Comparing to a global perspective, what are the nuances that make marketing in K...2022-09-2250 min

The Business Of MarketingPros of Niche Marketing and Communicating Clearly to Your Audience with Ahava LeibtagIn this episode, Ahava Leibtag and A. Lee Judge discuss the importance of niche marketing and creating content that communicates to your audience clearly. Ahava gives additional insight into the advantages and disadvantages of hiring a specialized marketing agency, content strategy, content marketing, digital communications, and podcasting.Conversation points:What is the story behind your choice to focus on a particular industry?From the standpoint of a marketer looking to hire an agency for content marketing, what are some of the advantages and disadvantages of hiring a specialized marketing agency?When an organization needs...2022-09-1539 min

The Business Of MarketingVideo and Podcasts: Capturing Your Internal Experts As Content with Zontee HouIn this episode Zontee Hou and A. Lee Judge discuss B2B marketing and how businesses are figuring out how to implement B2B video into their marketing strategy.Zontee also gives additional insight into B2B marketing through her years of experience as the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer's Convince & Convert, and a professor in the graduate programs at Columbia University and the City College of New York.Conversation points:Between lecturing, leading strategy at Convince-&-Convert, and operating your agency - how...2022-09-0844 min

The Business Of MarketingHow To Build Momentum in Life, Marketing, and Business with Mark SchaeferIn this episode Mark Schaefer and A. Lee Judge revisit the idea of personal brand in 2022 and how businesses are figuring out how to harness personal brands. There is an opportunity at a corporate level to benefit from personal brands. How does a company establish a personal and human voice?Mark also gives additional insight from his recent book Cumulative Advantage a book on how to build momentum for your ideas, business, and life. Conversation points:Tell us about your new book, The Cumulative Advantage. Why and how does it relate to...2022-08-2530 min

The Business Of MarketingSangram Vajre - The Evolution of ABM and Facilitating Go-To-MarketIn this episode, Sangram Vajre and A. Lee Judge discuss the importance of B2B marketing.Sangram Vajre and Lee chat about sales and marketing alignment, Sangram's MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing.Sangram Vajre shares his expertise on B2B Marketing, Startup Culture, Marketing Technology, and Sales & Marketing Alignment.Conversation points:What are the forces supporting the crusade to align Sales and Marketing?What would you say are some of the biggest forces working against Sales...2022-08-1141 min

The Business Of MarketingB2B Digital Marketing Strategy and Content with Ardath AlbeeIn this episode, Ardath Albee and A. Lee Judge discuss the importance of a B2B digital marketing strategy and content.Ardath Albee discusses her business management and marketing experience in helping B2B companies use digital marketing strategies and compelling content to turn prospects into buyers.In this episode of the Business of Marketing podcast, Ardath Albee and I chat about how B2B organizations should think about personas, the type of content B2B companies need to create, and how they can be more relatable through strategic content.Conversation points:...2022-06-3050 min

The Business Of MarketingRand Fishkin - Digital Marketing Intelligence, from SEO to Audience ResearchIn this episode, Rand Fishkin and A. Lee Judge discuss digital marketing, SEO, audience research, and more!Rand Fishkin shares his expertise on how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI.In this episode of the Business of Marketing podcast, Rand Fishkin and I discuss how using specific software tools and research can help marketers create the right content to attract an audience and/or find the right audience to send content to.Conversation points:You...2022-06-1651 min

The Business Of MarketingDigital Marketing Maturity and the Fractional CMO with Neal SchafferIn this episode, Neal Schaffer and A. Lee Judge discuss digital marketing and marketing leadership, and the connections needed between the two.Neal Schaffer shares his expertise on how he serves to help businesses through uniquely innovative, data-driven, and Digital First approaches to marketing.In this episode of the Business of Marketing podcast, Neal Schaffer and I discuss the meaning of a Fractional CMO, the difference between social and digital marketing, and the lessons CMO's need to learn to run a better marketing organization.Conversation points:Neal, later on I want...2022-05-2633 min

The Business Of MarketingHow Businesses Can Stop Being Boring with Kathy Klotz-GuestIn this episode, Kathy Klotz-Guest and A. Lee Judge discuss being authentically you, content creation, marketing strategies and more.Kathy Klotz-Guest shares the importance of being yourself and using improv as a marketing strategy to create engaging content and build reputable relationships. In this episode of the Business of Marketing podcast, Kathy Klotz-Guest and I talk about how to “Keep It Human”, get past “Business Boring” and creating engaging content.Conversation points:Kathy, I love it when I see people who have been able to bring their whole selves, (including their natural...2022-05-1923 min

The Bible WorkshopEPISODE 58 - GOD DOES JUDGEWhen it comes to holding others accountable, we’ve all heard the response: you can’t judge me, only God can judge. Well, guess what? God does, in fact, judge disobedience. Sooner or later. And it’s no small thing. That’s what we’re talking about today, as we workshop a biblical example in Hosea 5 of God promising his judgment upon His people. Thank God there's always fair warning.2022-05-1832 min

The Business Of MarketingGuy Kawasaki - The Remarkable Marketer and Chief EvangelistIn this episode, Guy Kawasaki and A. Lee Judge discuss podcasting, launching businesses and more.Guy Kawasaki shares insight as to how he became known as the remarkable marketer and a chief evangelist.In this episode of the Business of Marketing podcast, Guy Kawasaki and I talk about launching businesses, disruptive technologies, and how to land dream guests on your podcast.Conversation points:To start out Guy, rather than an origin story, tell us about 2 or 3 of the biggest groundbreaking technologies that you were a part of before they broke ground. 2022-04-281h 10

Real News With Lee LeffingwellS1 EP 136: US judge throws out Biden mask mandate for planes and trains.A federal judge in Florida has struck down the Biden administration's mask mandate for airplanes and other forms of public transit, calling it unlawful. US District Judge Kathryn Kimball Mizelle said the national public health agency had exceeded its legal powers in issuing the mandate. The US transit authority said it would now no longer enforce mask wearing. The US Centers for Disease Control and Prevention (CDC) just last week extended the mandate until 3 May. Judge Mizelle is based in Florida, but federal judges can issue rulings that block nationwide government policies. Her order on Monday effectively removes the masking...2022-04-1931 min

The Business Of MarketingJay Baer Shares B2B Podcast Tips and Personal Brand StrategiesIn this episode, Jay Baer and A. Lee Judge discuss podcasting, personal brand strategies and more.Jay Baer shares his secret to sustaining a phenomenal personal brand over the decades.In this episode of the Business of Marketing podcast, Jay Baer and I discuss B2B podcast tips, personal brand strategies, content marketing, and Jay's business - Convince and Convert.Conversation points:Jay, can you tell us about your personal brand and the work behind it?I’m sure that a lot of your business, especially your tremendous speaking ca...2022-04-1436 min

The Recognized AuthorityThe Compound Effect of Content with A. Lee JudgeEveryone is talking about how we should create more content. Write more blog posts, write more LinkedIn articles, start a podcast, do more video on social. But when we actually start creating this content it seems to be hugely time consuming for very little return on our efforts. In this episode, A. Lee Judge and Alastair McDermott discuss the compound effect of creating content over time, and creating a body of work that builds your authority and personal brand. They also discuss why and how you should capture your content in a way that you're...2022-04-1139 min

The Business Of MarketingBrand Building Marketing Strategies with Nick WestergaardIn this episode, Nick Westergaard and A. Lee Judge talk about brand-building marketing strategies.Nick gives us the questions to ask and guides us on the journey to build a better brand.In this episode of the Business of Marketing podcast, Nick Westergaard and I discuss building a brand from the ground up and utilizing the right strategy to ensure you tell the best story about your brand. Building this story starts with asking yourself the right questions.Conversation points:Nick, I’m going to start off with a soft-ball... Mainly be...2022-04-0728 min

The Business Of MarketingContent Entrepreneurs and the Creator Economy with Joe PulizziIn this episode, Joe Pulizzi and A. Lee Judge discuss all things content marketing.Learn how Joe Pulizzi has evolved on his content marketing journey.In this episode of the Business of Marketing podcast, Joe Pulizzi and I discuss the meaning of the Content Entrepreneur, Joe's businesses - the Tilt and the Content Marketing Institute, and his upcoming event - the Creator Economy Expo.Conversation points:Briefly share with us, your journey in and out of the Content Marketing Institute, your books, and where you are today. In 2017, I wa...2022-03-3156 min

The Business Of MarketingConfidence, Creativity, and Focus with Seth GodinIn this episode, Seth Godin and A. Lee Judge discuss confidence, creativity, and focus.How does Seth Godin express thoughts with such confidence that they become quotable?In this episode of the Business of Marketing podcast, Seth and I talk about delivering thoughts with confidence, the definition of marketing, and some of the things that marketers might be getting wrong today.Conversation points:How does Seth Godin describe himself? I share how I didn’t realize that Marketing was a thing until I realized that I wasn’t good at s...2022-03-2732 min

Unbottleneck - Digital Marketing SolutionsShop Talk: Everyone Is Content with A. Lee JudgeIn this episode of the Unbottleneck Podcast, Steve Wiideman is joined by content marketing expert A. Lee Judge to discuss creating valuable content with success that can be measured. About Our Guest: A Lee. Judge A. Lee Judge is Co-Founder and CMO of Content Monsta – a Marketing Content Production Agency with a focus on: […] The post Shop Talk: Everyone Is Content with A. Lee Judge appeared first on Wiideman Consulting Group.2022-03-0845 min

The Business Of MarketingSEO for Content, Media, and Web Development with Steve WiidemanSince about 2010, companies began to realize that their new storefront was their website. Since then, more customer relationships start on websites than any other channel.The fun part is that Google runs the world and keeps us on our toes with attempts to satisfy the algorithms and to get our web efforts to reach the masses.That’s why we need experts like today’s guest.My guest this episode has consulted for various enterprises and well-known brands for over 10 years, while playing key roles within multiple agencies and solution providers in the inbo...2021-09-0944 min

The Business Of MarketingUsing the Art of Storytelling to Drive Business and Change with Gabrielle DolanConsidering the world’s brief history of writing technology, it’s easy to believe that most of the world's knowledge has been obtained through stories.Stories have served as documentation, education, and persuasion. Today, you can’t go to a marketing event without someone teaching the art of storytelling.Why? Because humans love stories - we just don’t all know how to communicate through stories.And even more so, we don’t realize how, as business people, stories can be used to effectively communicate and move people to action.My guest this...2021-08-2423 min

The Business Of MarketingHow to Build a Digital Brand with Juntae DeLaneOne of the top reasons for marketing as a whole is branding and brand awareness. And in a digital world, without a Digital Brand all other marketing efforts can struggle.But what exactly is a Digital Brand and who needs one. Just businesses? Individuals? Products even?My guest this episode is a sought-after strategist, thought-leader, and influencer. He is the Founder & CEO at Digital Delane, a full-service digital agency, and the Founder of Digital Branding Institute.He frequently delivers talks around the country advancing the practice of digital branding.He’s kn...2021-08-2236 min

The Business Of MarketingBringing Innovative Change within Your Company - featuring guest Carla JohnsonWorld-renowned author, storyteller, and entertaining speaker, Carla Johnson joins the podcast this episode.She is someone who has partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their businesses.Her work with Fortune 500 brands served as the foundation for many of her books, including her tenth, called RE:Think Innovation which you will also learn about here today....2021-07-3038 min

The Business Of MarketingInfluence vs Influencer Marketing with Jason FallsPublic Relations, Influence Marketing, and right-out Endorsements.Sometimes it can be hard to tell them apart.This is in part because of shifts in “who we trust”, how brands communicate to their consumers, as well as the channels in which marketing content is distributed.In this episode, we have someone that can help us learn a bit about Influence Marketing vs Influencer marketing. And give some insight into how that relates to traditional PR.Today my guest is Jason Falls. Jason is a leading digi...2021-07-1547 min

The People of Digital MarketingInterview with A. Lee Judge - Let’s Jump Into Content Marketing - Episode #42"You should take a T-shaped approach..." A. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency. Focused on B2B marketing for over 20 years, Lee is both a digital marketing practitioner and creative content entrepreneur. He is a leading LinkedIn video creator, Forbes Agency Council member, and engaging event speaker providing training on digital marketing, content creation, social selling, and sales enablement from the Marketing point of view. In this episode we talk about the fundamental principles of marketing, how to take a T-shaped approach...2021-07-1329 min

B2B Marketing and More With Pam Didner178 – ft. Lee Judge: How to Level Up Your Social Media Video ContentWelcome to another episode of B2B Marketing and More with Pam! My guest today is Lee Judge. Lee is the co-founder and CMO of Content Monsta, specialized in digital content marketing and production. Lee is also a fellow speaker. I’ve often seen him on a different speaking circuit, talking passionately about content and content marketing. Today we talk about how to level up social media video content. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join...2021-07-1331 min

The Business Of MarketingVirtual Marketing as a New Normal - Tips to do it well with Brian FanzoFor marketers, 2020 marked a time when we had to make huge pivots. Perhaps one of the biggest pivots was learning how to do more virtually. Internal meetings went virtual, events went virtual, and those like our guest and I went further into Virtual speaking.Not everyone has adjusted so well. While some have tried to re-invent their marketing and events in a virtual world, some have attempted to do the same thing, but virtually. One thing is for sure, we’ve all learned a lot about virtual in the past year and there is still a lot th...2021-07-081h 00

The Business Of MarketingWhat Does B2B Influencer Marketing Really Mean?When we first began hearing a lot about “Influencer Marketing” it conjured up images of beautiful people who happened to be showing us their favorite clothing, shoes, beverage, vacation spot, or even their toothpaste.Today, we know that influencer marketing is much more.And businesses are taking note. Although, it may not be as easy as attaching a celebrity face to a product.And it also doesn’t always mean marketing to consumers.B2B (or Business to Business) Marketing is also embracing influencers. And today we are going to dive into s...2021-07-0134 min

The Business Of MarketingThe Value of Being "Known" - Personal Branding and Marketing StrategyOne of my favorite rap lyrics is when Missy Elliot says, “I don't brag I mostly boast” - In that line, she points out that bragging might be excessive or exaggerated pride... But a Boast depicts a sense of accomplishment and an important component of healthy, positive self-esteem.I have to often refer to this difference when I speak to others about their personal brand. We don’t need to brag, but a subtle (or not so subtle) boast from time to time is absolutely necessary.As marketers, we have to learn to boast about our br...2021-06-2449 min

The Business Of MarketingDiving into Data for Marketers - A.I., Google Updates, and MoreChristopher Penn Marketing Keynote Speaker and Best-Selling Author joins this episode!There was a time when marketing was more heavily art than science. But with the amount of data available to us today, it can’t be ignored that it is the data that helps us make the best decisions and understand the quality of the marketing work that we’ve done.That doesn’t mean that understanding how to gather and interpret all of this data is easy. Luckily, we have people like today’s guest to help us understand and navi...2021-06-2047 min

The Business Of MarketingSales and Marketing - The Line Between is Blurring! Get aligned.Pam Didner B2B Marketing Consultant joins this episode!Ever since the first businesses decided that there would be a team focused on SALES and ANOTHER team focused on MARKETING, there has been a struggle to understand who’s contribution mattered the most. As time moved on, these teams developed silos and virtual WALLS in between them.With modern technologies - AND changes in the customer journey, the lines between Marketing and Sales have been blurred - and organizations, whether they are ready or not, have to adjust to operating in a MO...2021-06-1135 min

The Business Of MarketingMarketing's Role in the Customer ExperienceAndrew Davis joins the show.He is a best-selling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC, and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.In this episode we talk about:In molding the customer experience, what is Marketing’s responsibility? How can people with Customer Experience responsibilities help to improve a company’s marketing?Drew talks about the content that he creates. It’s full of value, and I advise any busines...2021-06-0338 min

The Business Of MarketingCreating the Right Content and Making It ResonateEp. 22 - Melanie Deziel joins the podcast as we discuss topics such as:How do you become a Marketer today?The Content Fule Framework - Melanie's book on content creation.How do you add "Story" to a ProductHow does a company create genuine content when addressing topics that audiences are sensitive to - such as diversity and inclusion, being Green, and other culture-related initiatives.Talking to the C-Suite on creating responsible marketing both externally and internally.Melanie shares recent content that she admires and she thinks...2021-05-2723 min

The Business Of MarketingHow Content Marketing Became a ThingEp. 21 - Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing. Robert shares how companies can become the media companies that they need to be. We discuss ad campaign marketing vs content marketing. Robert helps us understand the multiple parts of Content Marketing, from strategy to production to analysis.We discuss some "Content Fails" and Robert gives advice on how to avoid them. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.2021-05-2044 min

The Equestrian Podcast[EP 143] Becoming a Judge with Archie CoxArchie Cox is a well known trainer and judge for some of the top Hunter/Jumper shows across the country. Currently based out of Southern California, Archie works with many different clients and horses in training at his very own Brookway Stables. Archie is highly regarded for one of his top wins back in 1985 as he became the first male rider in over ten years to win the United States Equestrian Team Gold Medal. Listen in and hear about all the steps and experiences it takes become a judge, as well as what the judge is looking for while...2021-04-2324 min

Wild Business Growth#122: A. Lee Judge – Big Content DJ, Founder of Content Monsta A. Lee Judge, the Founder of Content Monsta, joins the show to share his journey from being an international DJ to starting a marketing agency that creates Big Content for businesses and individuals. Hear how to create Big Content, make it unique, set up podcast interviews and videos for gems and snippets, business and music lessons from DJ Judge Mental, and the song that got the craziest crowd reaction. Connect with Lee at ALeeJudge.com and ContentMonsta.com 2020-12-0938 min

Wild Business GrowthA. Lee Judge – Big Content DJ, Founder of Content MonstaA. Lee Judge, the Founder of Content Monsta, joins the show to share his journey from being an international DJ to starting a marketing agency that creates Big Content for businesses and individuals. Hear how to create Big Content, make it unique, set up podcast interviews and videos for gems and snippets, business and music lessons from DJ Judge Mental, and the song that got the craziest crowd reaction. Connect with Lee at ALeeJudge.com and ContentMonsta.com 2020-12-0938 min

Church with Jesse Lee PetersonJudge Not Lest Ye Be Judged (Sunday Service 5/3/09)Sunday Service, originally streamed May 3, 2009: Jesse Lee Peterson talks with the people about forgiveness — whether they judge, whether they're aware when they're judging, and the Bible verse in which Jesus says, "Judge not, lest ye be judged." FROM THE ARCHIVES! VIDEO: https://youtu.be/NbHfdu1ZwesPLAYLIST: BOND Sunday Services (Archives) https://www.youtube.com/playlist?list=PLVqjzIOc_QoNYs7rgye3uaXkmziRdj8mUSILENT PRAYER: http://silentprayer.video | AUDIO https://soundcloud.com/rebuildingtheman/silent-prayer CHURCH Sunday 11am PT (1pm CT / 2pm ET) http://rebuildingtheman.com/church Get full access to BOND / JLP at...2020-04-0755 min

The Business Of MarketingContent for the Sales and Marketing FunnelOn this episode, we welcome Ellaway Amiker to the Marketing Mastermind. We talk about providing content for Marketing and Sales funnels. We discuss the importance of knowing what content to provide when, and we identify some of the gaps that Marketers need to look out for in the process. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production...2019-08-2630 min

The Business Of MarketingYou Are Media - Be ContentWhat does it mean to Be Content? This show discusses how to reach authenticity in content by showing real life as it happens. Dontaye demonstrates how something as simple as a business trip can churn out personal brand Content. If you struggle to come up with ideas for creating content, this show will give you ideas and how to BE the content you need. Subscribe to the show to stay on top of Content creation. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast...2019-04-0820 min

The Business Of MarketingWhen Content Goes Too FarLee and Dontaye discuss things to consider when pushing the line on content. We cover today’s content environment and when you may want to go “too far”. Is there a limit? This episode will help you understand when and where it is ok to push buttons and seek your audience’s limit. Subscribe to the show to stay on top of Content creation. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produc...2019-04-0122 min

The Business Of MarketingWhat Makes a Good Story?This is a must listen show for business marketers while we dive into Dontaye’s area of expertise - Storytelling. He breaks down the formula of a good story, how to bring it together while making it work for both entertainment and business. Learn how to tell a story to drive business. Subscribe to the show to stay on top of Content creation. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Co...2019-03-2522 min

The Business Of MarketingContent Marketing Checklist 2019This show lists out the content marketing tactics and forms that you cannot afford to miss this year. A quick-fire list of critical activities in content marketing is presented and explained by A. Lee Judge and Dontaye Carter. Subscribe to the show to hear more on these throughout the year. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video...2019-03-1819 min

The Sales Conversation PodcastHow to Lead with a Theme versus Stuff with Bruce Scheer, A. Lee Judge, and Dontaye CarterEpisode Overview This episode features yours truly, Bruce Scheer, being interviewed by A. Lee Judge and Dontaye Carter from Atlanta. They have a great show called the Business of Content Podcast. In this episode we will talk about the major pitfall sellers and marketers fall into - how they are leading with their "stuff" and their "all about me" content as opposed to leading with a "theme" – a point of view that addresses their target customers' big problem and offers a big idea theme that resonates! The Big Idea Theme Precedes Sales and Mar...2018-12-2100 min

The Business Of MarketingVideo Marketing Across the Customer Journey with Britta Schellenberg of BrightcoveThis authority-packed episode about Video Content features Britta Schellenberg, VP of Brand Marketing at Brightcove, a leading pioneer in the world of SaaS online video platforms. Britta takes us through methods of targeting video content to the appropriate stage of the sales cycle. She gives specific examples and tips of what types of video go where, when, and to whom. Also how Salespeople can get into the game and use video as well. We discuss video usage at the stages of:AwarenessEngagementConversionRetentionView list of previous shows at https://contentmonsta.com/the-business-of-content-podcast/2018-11-1326 min

The Business Of MarketingThe Cost of Content CreationWe’re talking Content Costs on this show. Cost, ROI, and Value are what this content episode is all about. On this episode we discuss and give insights on these topics: What types of content cost the most in money and time? The value of content vs the cost of content What does to cost to create certain types of content? What to consider before making a content plan #Content #ContentMarketing #BeContent #ContentMonsta A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your fav...2018-11-0534 min

The Business Of MarketingContent vs Commercials - What happened that Content is taking over?We’re back with another value-packed conversation around content! Content vs Commercial, what has happened that Content is taking over Commercials. How has the consumer attitude changed in regards to being “sold” to? What do Commercials need to learn from Content creators? It’s all in this show that you don’t want to miss if you are interested in attracting new business with your content. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produce...2018-10-3124 min

The Business Of MarketingContent Marketing World Recap and the Big Theme of StorytellingWhat an episode!! Lee returns fired up from an exciting week at Content Marketing World to recap and ask Dontaye why Storytelling was a topic that seemed to be all over the conference! You can't escape the concept of Storytelling when it comes to Content Marketing. This show turned out to be one of our greatest conversations. Fun and informative about the world of marketing. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This p...2018-09-2020 min

The Business Of MarketingStanding out from the Competition in a Crowded Social SpaceOur best shows come from our best conversations! In this episode, we give key tactics on how you can stand out in a crowded world of content and storytelling. This show will get you well started on standing out and creating engaging content. Some of the things we cover: How to find the right audience for your niche - who are you speaking to and what platform do you reach them on? Finding your unique content voice. Lee explains the meaning behind the Content Monsta slogan of "#BeContent" Being consistent with content communications - How to...2018-08-2328 min

The Business Of MarketingContent for the Personal and Business Brand with Jacob WarwickMy favorite show to date! This show we discuss content form the two major angles: a Business Brand and a Personal Brand. Our special guest joins us - Jacob Warwick, Founder of Discover Podium & ThinkWarwick We discuss How to Overcome Two of Content Marketing's Toughest Challenges What KPI's do you use to measure the success of business content? How would you address unreasonable content KPI request from a CMO Content and the Personal Brand. How a person's story goes into building their brand For the Executive...2018-08-1345 min

The Business Of MarketingNew Trends in Business ContentAnother great discussion! Today we cover new trends in business content. Business Stars are rising from their cell phones! LinkedIn Updates New uses for video - IGTV A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.2018-08-0732 min

The Business Of MarketingDoes Your Company Know Its Theme?The show is for the C-Suite, especially the CMOs! Does your company know its theme? On this episode, we welcome guest Bruce Scheer Go-to-Market Expert and creator of SalesConversation.com.Before creating content, its important for a company, its sales team, and its marketing team to have a clear picture of the company’s theme. Bruce joins us to explain and give some direction on how organizations can create and benefit from having a clear picture of its theme. Enjoy some great stories and examples as Bruce share’s his vast experience in dealing with large B2B or...2018-07-2230 min

The Sales Conversation PodcastHow to sharpen your social outreach strategy with A. Lee JudgeEpisode Overview In this episode, you'll hear us talk about how to connect with potential buyers online, how to build trust over time by contributing content and closing new business with the buyers you've been building relationships with. I met our guest, A Lee Judge, on LinkedIn, where I sent a connection request knowing he'd be someone I would want to follow. He has a beautiful podcast - the Business of Content Podcast with his co-host Dontaye Carter. I love Lee's quote, “it's better to ask a favor from a friend versus a sale from a stranger."...2018-07-1800 min

The Business Of MarketingWhat Your Content Says About Your BusinessWe're back with a strong episode you won't want to miss. We discuss what your content says about your business. We focus on 3 Big Topics...Using your clear and honest story to gain trustHow to build credibility and trustThe importance of sharing your knowledge A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional...2018-07-1821 min

The Business Of MarketingHow to Decide on the Best Social Platform for Your ContentThis show dropped some gems! We talk about how to figure out which platform to go "all-in" on for your business. Also, we discuss the keys to knowing what type of content you should work at creating.We cover these key points and more:How your natural talents predict your best platform.Examine your natural talents What kind of resources do you need?Examine your resources (people, facilities, time, their skills)How the type of business you do can determine the best platform.Where is your audience (B2B, B2C, primary and secondary)Thanks...2018-07-0224 min

The Business Of MarketingThe Types of Digital Content for Business and How to MAXIMIZE ThemA must-listen-to show! On this show, we go deep on the different kinds of content, how to repurpose them and get the most out of each kind of content such as video, blogs, webinars, podcasts, and short-form content. You don't want to miss this one, especially if you "think" you know what to do with your content. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes...2018-06-2540 min

The Business Of MarketingHow can a business develop its story?How can a business develop their story? In this episode, we will discuss the topics of:Unique aspects of Business ContentHow Businesses Can Be SocialHow frequently should you post?Which types of content work best for businesses? A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.2018-06-0842 min

The Business Of MarketingContent and Social Selling - the ConnectionOne of the pillars of Social Selling is having great content to share for the engagement with your customers and prospects. In this episode, we talk about how you can create (and when to use) good content in your sales and marketing strategy.We address the topics of:What is Social Selling?How to Sell by not SellingWhen to "Give" and when to "Ask" for the sell A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.2018-05-3124 min

The Business Of MarketingHow to Start Creating Content for Your BusinessYou've decided that your business needs to create some content. Now what? On this episode, Lee and Dontaye discuss how businesses can create unique content by simply doing what they do best! A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.2018-05-3136 min

The Business Of MarketingHow Important Is Content Creation for Businesses?This is a must for businesses who have not started creating content and need to understand why. In this show, Lee and Dontaye discuss how businesses can use original content to forge a more personal relationship with their customers to drive engagement and trust. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional...2018-05-3123 min