Shows
Revitalise & GrowS7. Ep10: Marketing FAQsWe’re ending Season 7 of the Revitalise & Grow podcast with a special FAQ edition, answering all of your burning marketing questions. Thank you to all of you incredible listeners who’ve been sending in your questions throughout the season. From how much to spend on a communications agency, to staying on the cutting edge of industry trends – we’ve got some great ones to tackle. We also dive in to the dos and don’ts when working with journalists and influencers for reviews, and look at whether there’s a secret formula for reaching your target audience. 2024-02-0631 minRevitalise & GrowS7. Ep9: Why are reviews & testimonials so important?When you’re thinking about buying something new, do you trust what the company or their representatives are telling you, or do you turn to customer reviews?We do the second one too! And we’re not alone, with over 95% of customers reading online reviews before buying a product. There’s no denying customer reviews build credibility and trust, and should play a key role in any marketing strategy, but how do you encourage happy customers to leave positive reviews? Tune in to this episode of the Revitalise & Grow podcast where we reveal all!2024-01-2320 minRevitalise & GrowS7. Ep8: What is digital body language?This week we’re diving into the world of emojis, virtual nods and the unspoken vibes that make up our online interactions – also known as digital body language.With the world embracing hybrid work models, it’s no surprise that digital communication has increased significantly, but even behind the screens, building trust and connection is still the name of the game. Digital body language is more than just the words we type, it’s the subtle cues and the art of creating human connections across the digital realm.So whether you’re juggling global collaborations, or hanging...2024-01-0939 minRevitalise & GrowS7. Ep7: The Good, The Bad & The Ugly: PR campaigns of 2023 (pt. 2)As 2023 comes to a close, we’re back with another episode of The Good, The Bad & The Ugly, where we take a look at the hits, the misses and the blunders of PR campaigns throughout the year!From the John Lewis, M&S and Shelter Christmas ads, to the brilliantly funny Wightlink Ferries viral video, we take inspiration from some of the most ingenious ideas and look at where it all went wrong for the not-so-good, to understand what truly makes a PR campaign soar or stumble.2023-12-1226 minRevitalise & GrowS7. Ep6: Data driven PR: Using analytics for better campaign results‘Knowledge is power’ has never been more relevant in the world of PR! With the emergence of digital platforms and tools, we have an abundance of data at our fingertips to measure and shape our PR campaigns.So how do we best leverage this data to not only elevate campaign results, but to speak to the c-suite and secure budget? In this week’s episode we unpack insights from our team’s recent attendance at the PR Week Measurement Conference to answer these very questions. From which metrics are actually important, integrating AI into your measurement strategy and look...2023-11-2831 minRevitalise & GrowS7. Ep5: The role of emotional intelligence in marketing leadershipCalling all Marketing managers ready to supercharge your leadership skills! What exactly is emotional intelligence and just how can it elevate your leadership game?In the fast-paced world of marketing, effective leadership can make all the difference. In this episode we look at how emotional intelligence is a powerful asset for leaders. Understanding and managing emotions can enhance your leadership abilities, foster stronger team dynamics, boost collaboration, help you make more informed decisions, and create a positive, productive work environment. Listen now to find out how …2023-11-1435 minRevitalise & GrowS7. Ep4: Which social media platforms should I use for my business?With so many social media platforms available and new ones emerging at a rapid pace, it can be overwhelming to decide where to invest your marketing efforts and which ones align best with your business goals!In this episode we’re exploring the key findings of the GWI Social: Behind the screens report 2023 and sharing our thoughts on how these can impact your business strategies. From the latest social media behavioural trends and favoured platforms, to the unique selling propositions of the major social channels, we offer insights and tips to help you make informed decisions that wi...2023-10-3128 minRevitalise & GrowS7. Ep3: The ethics of PR & marketing in a cost-of-living crisisAs the cost-of-living crisis continues throughout 2023, what does this mean for your marketing and communications strategy? In this episode we’re looking at the dilemmas, challenges and opportunities facing PR & marketing professionals, and the delicate balance between business goals, consumer expectations and ethical considerations when the cost-of-living is squeezing us all a little tighter. From crafting messages with empathy to offering value-driven campaigns, we chat through some practical strategies and give our top tips for ensuring marketing activities remain resonate with consumers during these financially challenging times.2023-10-1724 minRevitalise & GrowS7. Ep2: How to go viral - Is there a secret formula?In a world where a single social media post can catapult you or your brand to online fame, ‘going viral’ has become the holy grail for individuals, businesses, and content creators alike. There’s a definite appeal to reaching millions of people with a single post, but is there a secret formula to make it happen? In this episode we’re diving into the fascinating world of viral content on social media, exploring whether there’s truly a secret formula to making content explode in popularity, and looking at the essential strategies that can increase your chances of going v2023-10-0327 minRevitalise & GrowS7. Ep1: How to create award winning PR campaignsFor marketers seeking the winning edge, we’re unlocking the secrets to crafting award-winning PR campaigns in this week’s episode of the Revitalise & Grow podcast.A well-executed memorable campaign that captures the attention of your target audience can be game-changing for any business in driving sales and increasing brand awareness. Winning awards for them is the icing on the cake!From identifying challenges, setting objectives and budgets, to conducting strategic research, harnessing creativity and measuring success, we cover it all using an example of one of our own award-winning campaigns: Helly Hansen ‘Lifejacket Stories’. 2023-09-1919 minRevitalise & GrowS6. Ep10: The Good, The Bad & The Ugly: PR Campaigns of 2023It's that time again! We're ending Season 6 of the Revitalise & Grow podcast with another episode of The Good, The Bad & The Ugly, where we look at some of the best and worst PR campaigns of 2023 (so far).We pick apart each campaign to take inspiration from some of the most ingenious ideas and dissect where it all went wrong for some of the most cringe-worthy examples. We also share our top tips on what makes a captivating PR campaign to inspire your own campaigns and showcase how reputations can be made and broken in an instant!2023-08-0133 minRevitalise & GrowS6. Ep9: Unravelling ThreadsThe recent launch of Threads seems to have taken the world by storm, with over 100 million people signing up to the new social media app in its first 5 days, making it the fastest growing app in history!In this episode, we talk you through our own journey as we figure out Threads - what it is, what it does, how you should be using it, and everything we've learnt so far to help you decide if Threads is the place for you and your brand!2023-07-1827 minRevitalise & GrowS6. Ep8: Embracing the AI revolution: Future-proofing your marketing careerAI has emerged as a game-changer for the marketing industry, revolutionising the way marketers work and paving the way for more efficient and data-driven strategies. However, as AI tools become even more sophisticated, the question looms, will AI replace marketing roles?In this episode we're dissecting the hype, uncovering the truth and challenging preconceptions surrounding the impact of AI on marketing roles, with valuable insights on how marketers can adapt, collaborate and leverage AI technologies to embrace the AI revolution and future proof their marketing careers.2023-07-0529 minRevitalise & GrowS6. Ep7: Is it really possible to do more for less?In the fast-paced world of marketing, one constant challenge that marketing managers face is the pressure to deliver exceptional results with limited resources.In times of economic uncertainty, marketing budgets are often the first to be cut, leaving managers to find innovative ways to achieve their goals.In this episode we’re asking the question: Is it really possible to do more for less?We explore strategies and offer practical tips on how you can navigate these challenges, optimise your efforts and see outstanding results, even when resources are limited! ...2023-06-2025 minRevitalise & GrowS6. Ep6: Desk bombing - yay or nay?If you need to talk to a colleague at work, do you send them an email or hop on over to their desk to catch them?If it's the latter, you're a desk bomber!Offices seem to be divided on whether desk bombing is good practice, a term that's been coined since the return to the workplace after the pandemic pushed us all to work remotely. So in this episode we take a look at exactly what it is and whether we say yay or nay to desk bombing!2023-06-0623 minRevitalise & GrowS6. Ep5: Unsocial brands - can brands exist without social media?Can brands exist without social media in 2023? In this week’sepisode we’re examining the rise of so-called ‘unsocial brands’ – brands whohave decided to turn their back on social media. Whilst this may not be anoption for many businesses, it raises some interesting questions on theproblems of growing your brand on a third-party platform. We look at theexample of cosmetics company, Lush, who took the decision to stop posting totheir social media platforms in 2021, and share our thoughts on other ways tom...2023-05-1721 minRevitalise & GrowS6. Ep4: How to communicate sustainability and avoid greenwashingResearch shows that 66% of consumers would spend more on a product that comes from a sustainable brand, so it's no surprise that brands are making it a priority to communicate their sustainability initiatives. However, there's a fine line between sustainability and greenwashing! In today's podcast we're delving in to exactly what greenwashing is, with plenty of examples of brands getting it right and very wrong; and giving our top tips on how brands can steer clear of it!2023-05-0326 minRevitalise & GrowS6. Ep3: Drawbacks of working remotely - has it killed creativity?For many if us it has become the norm to work remotely. Whilst this holds many benefits, has remote working killed our creativity? From the pros of more colleagues being available within the creativity process without the barriers of travel and time; to the cons of nothing truly replacing face-to-face interactions, we discuss all in this podcast episode and give our top tips on how we can still be creative and collaborate even when working remotely.2023-04-1930 minRevitalise & GrowS6. Ep2: Is Twitter Dying?Will Twitter ever be the same again? Are we watching a slow and painful death of the platform, or will it linger on? Should you use it for your business? We discuss these questions and our thoughts in today’s podcast.2023-04-0329 minRevitalise & GrowS6. Ep1: Why can’t my PR agency guarantee me media coverage?Are you wondering why your PR agency can’t promise you earned media coverage? Whilst a good public relations agency will always endeavour to get your brand featured in the right places at the right times, it wouldn’t be ethical for them to guarantee it. We discuss why in today’s podcast. 2023-03-2124 minRevitalise & GrowS5. Ep6: The good, the bad & the ugly – what makes a good PR campaignThis week we're sharing our top tips on what makes a captivating Public Relations campaign, sharing the good, the bad and the ugly. Listen in for campaign examples to spark inspiration for your PR campaign.2022-12-1337 minRevitalise & GrowS5. Ep5: Why you should plan to failIt’s likely you have heard Benjamin Franklin’s quote, “If you fail to plan, you are planning to fail”. But have you considered planning to fail? In this podcast we discuss the reasons why you should plan to fail just as much as you should plan for success. 2022-11-2923 minRevitalise & GrowS5. Ep4: Can you put a price on PR success?Whether you are a PR pro or an organisation working with an agency, understanding how best to measure the success of our PR campaign is crucial, but its not always easy. This week we discuss if can you put a price on PR success.Resources:https://amecorg.com/amecframework/framework/interactive-framework2022-11-1819 minRevitalise & GrowS5. Ep3: LinkedIn mistakes to avoid: How personal should you be on LinkedIn?Authenticity on social media is crucial for building relationships, but how authentic should we really be on the world’s biggest professional social network? This week we discuss what we think is appropriate and not appropriate for LinkedIn, and some examples of posts we thought had gone too far.2022-11-0230 minRevitalise & GrowS5. Ep2: Procrastination: eat that frog!In this week's podcast episode we're focusing on procrastination, the act of putting off large or time-sensitive tasks for easier ones or simply anything but the dreaded piece of work at hand! We discuss our own experiences and management of procrastination and explain our favourite term: eat that frog!2022-10-1932 minRevitalise & GrowS5. Ep2: Procrastination: Eat that frog!In this week's podcast episode we're focusing on procrastination, the act of putting off large or time-sensitive tasks for easier ones or simply anything but the dreaded piece of work at hand! We discuss our own experiences and management of procrastination and explain our favourite term: eat that frog!2022-10-1932 minRevitalise & GrowS5. Ep1: Mental health & PRNew research has found that over half of people working in PR, marketing and comms reported experiencing severe stress, anxiety or burnout on several occasions over the past 12 months. In the first episode of Season 5, we delve into a conversation about mental health in the PR industry from our own experiences, and how we personally manage levels of stress which commonly occur in the role.Helpful resources:NHS: www.nhs.uk/mental-healthMental Health First Aid (MHFA) England: https://mhfaengland.orgMind: www.mind.org.ukBetterHelp: www.betterhelp...2022-10-0534 minRevitalise & GrowS4. Ep9: The good, the bad & the ugly – what makes a good PR campaignThis week we're sharing our top tips on what makes a captivating Public Relations campaign, sharing the good, the bad and the ugly. Listen in for campaign examples to spark inspiration for your PR campaign.2022-08-0132 minRevitalise & GrowS4. Ep8: How To Write A Great Agency BriefThis week we are discussing how to brief and create tenders when you are looking for communications agencies. ADPR's Associate Director and Account Director let you in on our do's and don'ts to get the best results from your tenders and briefs! 2022-07-2531 minRevitalise & GrowS4. Ep7: Creating a Trade Show Marketing StrategyIn this week's episode we are letting you in on our top tips for maximising trade events! We've collated our five key points to follow when attending a trade event for your brand or client.2022-07-1419 minRevitalise & GrowS4. Ep6: How to use the Oasis Planning ModelThis week we discuss the Oasis Planning Model, a tool to utilise in the planning stages of PR campaigns. Join our chat about the various planning models to use to elevate your campaign's success!2022-07-1420 minRevitalise & GrowS4. Ep5: How to Use TikTok for BusinessThis week we discuss all things TikTok! As it's such a new platform, it can be hard to know whether it's right for your business to join in on the action. We chat through all the benefits and touch on whether the informality would suit how you'd like to be presented to your audience or potential customers. 2022-07-0526 minRevitalise & GrowS4. Ep4: PR Q&AThis week we're speaking with our own PR experts, Libby and Duncan, who will be answering commonly asked questions on PR. We discuss everything from the difference between PR and marketing, to what you can expect when interacting with journalists and much more!2022-06-2822 minRevitalise & GrowS4. Ep3: How to create a press listThis week we're discussing how to build the perfect press list to get the results that you need for your business. 2022-06-2120 minRevitalise & Grows4. Ep2: How to develop a Pinterest strategyThis week we’re chatting all things Pinterest! We discuss what it is, what purpose it serves, whether you should set up an account for your business, and if so, how do you get started? Plus tips and tricks on mastering the art of Pinterest. 2022-06-1431 minRevitalise & GrowS4. Ep1: In house VS agencyToday Jenny is joined by Kate and Leah to discuss the pros and cons of hiring in-house versus an agency. You may have reached a point in your business where you’re seeking external help on your PR & marketing, and it can be a daunting decision to make when there are so many options out there. Listen for an in-depth discussion around the benefits of each, that we hope will help you make the right choice for your business.2022-06-0738 minRevitalise & GrowS3. Ep9: What Makes a Good PR Campaign?As we reach the end of Season 3, we decided to have a chat about the best and worst moments in PR, from some of our personal favourite campaigns to ones we weren't too impressed with. We talk through all the ways in which we learn from these campaigns, whether it's finding inspiration to use in our own work or seeing aspects we would change and try to avoid, it's important to stay on top of what other brands are putting out to keep our ideas fresh!2022-04-0439 minRevitalise & GrowS3. Ep8: Affiliate MarketingThis week we talk about affiliate marketing, how it can benefit your business and whether it's right for you. Affiliate marketing allows companies to effectively market a product with a low budget, low effort and time, and at a well-contained risk level while guaranteeing a high return on your investment, increase in brand awareness, and business growth.2022-03-2934 minRevitalise & GrowS3. Ep7: Media partnershipsThis week we discuss all things media partnerships! We delve into how they are a two way collaboration on content between you and whoever you are working with. We also speak on how this can be mutually beneficial to both parties. It can allow you to reach a new audience and have the chance to bounce ideas off of new people, which can in turn, elevate your brand.2022-03-2142 minRevitalise & GrowS3. Ep6: How to win at InstagramThis week we discuss all things Instagram live. With new features being added on to social media platforms all the time, it can be hard to keep up and know which ones to try. We explain what Instagram live is, the benefits it can bring to your business and the logistics behind giving it a go!2022-03-1519 minRevitalise & GrowS3. Ep5: How to utilise Facebook ads for your businessAre you thinking of dipping your toe into the world of Facebook ads? This week we discuss how to get the most bang for your buck and what options will work for your business. With so many options out there, it can be overwhelming to decide where to start. We break down what Facebook ads are, how they can help and why it may or may not work for your business.2022-03-0722 minRevitalise & GrowS3. Ep4: What makes a great broadcast story from a journalist's perspectiveThis week we are joined by the amazing Emma Britton! Emma is a former radio presenter with over 10 years experience in BBC local radio as well as appearing on Radio 4 and BBC Points West. She shares what its like to be the interviewer, the importance of radio and how it can help your business build brand awareness, utilise thought leadership and how to make it work for you. 2022-02-2838 minRevitalise & GrowS3. Ep3: How to make thought leadership work for youThought leadership is one element of the PR and communications toolkit that helps to establish and increase a brand’s authority across a specific sector. It is often an expression of ideas, predictions and/or commentary which helps to demonstrate a particular expertise in a field, area or topic. Listen on if you’d like to know more about thought leadership.2022-02-2232 minRevitalise & GrowS3. Ep2: PR ApprenticeshipsWe’re passionate about upskilling our team and providing them with the opportunities to develop their careers. From in-house knowledge sharing to industry-recognised international qualifications – our team have done it all! We have been lucky enough to form a great relationship with the PRCA, the world’s largest PR professional body, who manage the PR Apprenticeship scheme. Having recently employed our fifth apprentice at ADPR, and to celebrate the 15th National Apprenticeship Week (7 – 13 February) we’re reflecting on the huge benefit apprentices offer to our agency. This week we are joined by Kira, who was named named Best Apprentice at the ann...2022-02-0832 minRevitalise & GrowS3. Ep1: PR & EthicsIn this first episode of Season 3, Kate, Sophie & Jenny discuss how PR can have a positive impact on society and answer the question, is PR ethically moral? Learn more about PR's bad reputation, whether its justly deserved, how PR can be a force for good and how to ethically practice PR day-to-day.2022-01-3134 min
Revitalise & GrowS2. Ep9: Managing the agency pitch processPitching to an agency can be daunting, we’re here to talk about the first steps to take when reaching out. We discuss how important it is to know your strategy, what to include in your brief and so much more. Listen to acquire the tools to create a flawless pitch that you can present your chosen agencies with. 2021-11-0524 min
Revitalise & GrowS2. Ep8: Fostering creativity in-houseA common myth surrounding creativity is that it is a skill that you either possess or you don’t. However, when you strip it back being ‘creative’ is simply having the ability to bring something valuable to the world. We discuss how everyone has the capability to be creative, how to home in on your existing skills and use them to the best of your ability in any current or future role. Listen to find out just how creative you already are. 2021-11-0527 minRevitalise & GrowS2. Ep7: How to manage change in your organisationFrom mergers and acquisitions, to redundancies and growth, changes happen to businesses of all sizes. No matter what the change is, it is important to communicate your intentions clearly and honestly. In this episode we look at change management, what it means and how to handle it correctly. 2021-10-2930 minRevitalise & GrowS2. Ep6: How to create and host a webinarChoosing to host a virtual event can provide many of the benefits without the costs associated with hiring a room. You can launch and perform product demonstrations, give presentations, and deliver messages to thousands of people at a time. Discover the best practices on how to create a webinar to resonate with your audience.2021-10-1926 minRevitalise & GrowS2. Ep5: Master the art of Instagram marketingInstagram is the perfect channel to increase brand awareness, build a community, showcase company culture and values, and ultimately sell products and services. Find out how to master the art of Instagram for your small business, with tips and hacks.2021-10-1928 minRevitalise & GrowS2. Ep4: The definitive guide to newslettersEmail marketing is one of the most cost-effective ways to stay in touch with your existing customers, website visitors, and potential customers. But, how do you create a newsletter that people will actually read? Listen to our step-by-step guide.2021-10-1227 minRevitalise & GrowS2. Ep3: How to start a blog for your businessWhether you are a B2B or B2C brand, with the right blog article content, you can stand out from the competition as a knowledgeable expert in your industry. Listen to find why you should create a blog for your business (if you haven’t already!) and tips for creating killer blog content that will get results. 2021-10-0431 minRevitalise & GrowS2. Ep2: How to prepare for a media interviewMedia interviews are a vital part of establishing any brand, it offers an opportunity for you to get your name out there, your key messages across and for people to understand exactly what your brand is all about. However, a bad interview can cause a lot of damage to your reputation, and it’s better not to do an interview than risk going in unprepared. Listen to find out how you can successfully prepare for a media interview. 2021-09-2919 minRevitalise & GrowS2. Ep1: How to write and send a press release successfullyA press release is the foundation of any PR campaign, it communicates what you are trying to get across simply, quickly and efficiently. Follow our tips so you can successfully write and issue a press release, as well as how to tackle those all-important follow-ups. More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise...2021-09-2131 minRevitalise & GrowEp14: What is purpose, and why should you care?In today’s age consumers know that businesses are influential and have the power to help to change and shape the world around us, and with 90 percent of the public wanting to hear businesses speak up about big social issues, it’s arguably time for companies to reassess their stance on this matter. Listen to find out what we mean by purpose and why should you care. More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a...2021-07-0930 minRevitalise & GrowEp13: How to launch a product and create a buzzWant to generate a buzz around your product, increase sales and get your brand in-front of the right journalists and influencers? Listen to our guide and understand everything you need to know about launching your new product successfully. More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offers for your business...2021-07-0627 minRevitalise & GrowEp12: How to choose the best agency partnerHave you found yourself asking, how do I know if I should get an agency? Or how do I know if the agency is the right fit? It can be a daunting task, but choosing the right agency partner is crucial to the success of your business. Listen for insights and tips to help you pick the right partner for your next project.More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on...2021-06-2941 minRevitalise & GrowEp11: Creating a Trade Show Marketing StrategyTrade and consumer shows continue to be great places to build a buzz and impress decision-makers. But if attending a show makes sense for your business, you need to make sure you approach it with a solid trade show strategy. Listen for tips about and how to maximise your attendance. More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For S...2021-06-2229 minRevitalise & GrowEp10: What is influencer marketing?Influencer marketing is the process of using external content creators, or influencers, to advocate and engage with your brand's message. We discuss the difference between macro and micro influencers, how it can help your brand, and how you can get started.More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offers f...2021-06-1540 minRevitalise & GrowEp9: Making sense of owned mediaWhat is owned media? Find out why it is important to make sure that you use these channels, where to start and different ways to get the conversation going. Plus find out how to generate engagement when there is nothing new to say, wrapped up with some useful dos and don’ts. More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR F...2021-06-0839 minRevitalise & GrowEp8: A beginners guide to copywritingCopywriting is one of the most vital elements of any and all forms of marketing and advertising. Tune in for top tips for creating the ultimate copy, plus we’re going to give you a simple breakdown on a formula that you can apply across the board. Remember everything about PR and communications comes down to good storytelling. More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your...2021-06-0120 minRevitalise & GrowEp7: How to write a killer award entryFind out why entering industry awards can help to promote your brand credibility, leverage opportunities and celebrate your colleagues for their hard work. Learn how to structure and write your entry so you can create killer content that will wow the judges.More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offer...2021-05-2427 minRevitalise & GrowEp6: Crisis commsA crisis left unmanaged could destroy your reputation. In this podcast, find out about crisis management, and more specifically, how to plan now to help protect your reputation when problems arise, with examples, expert advice and crisis tools.More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offers for your business...2021-05-2032 minRevitalise & GrowEp5: Media Relations: what you need to knowMedia relations, at its core, is about storytelling. In this episode you will learn how to build a media relations strategy, how to build your network, work with and respond to the media, to drive positive coverage for your brand. More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offers for your...2021-05-1145 minRevitalise & GrowEp4: The art of Internal CommunicationsWe're looking at why every successful company needs to have an internal communications strategy in place. We're going to look at what's an internal communication strategy is, why it arguably it's even more important than your external communications, some of the pitfalls of not having one in place, and then of course, some top tips for you that you can take away and create your own internal communications strategy for your business. More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a com...2021-04-1455 minRevitalise & GrowEp3: How to measure PR and commsWe discuss the importance of measuring PR and comms, demonstrating the impact it has on your business and overarching objectives. We will walk you through AMEC's integrated evaluation framework and how to apply it, including how vital it is to straighten out your inputs, activities, outputs, outtakes, outcomes, and impacts in order to purposefully measure PR and comms.More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of yo...2021-04-1340 minRevitalise & GrowEp2: Setting your strategyWhat is a comms strategy, and how do you define the difference between a strategy and tactics? Find out in this episode, and learn how to analyse research, pull-out key insights and apply these to your communications strategy. We also talk top tips on getting creative with your campaigns once your strategy is decided, with ideas and tactics you can use.More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on...2021-04-0847 minRevitalise & GrowEp1: What is PR?Starting from the basics, we help to answer the age-old question, what is PR? Picking apart what falls under the umbrella of communications, the difference between advertising and PR, and what do we mean by ‘earned media’?So, grab a beverage and join us, and don’t forget to hit subscribe so you don’t miss the latest episodes.More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom lin...2021-03-1019 min