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AFDigital
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Paul Higgins Podcast
460 - Shifting To a Recurring Revenue Model with Robin Leonard
Episode OverviewRobin was like most Salesforce partners that started their business doing small projects, hoping it would turn into more work. Great for acquisition but not great for partner profitability.After testing different business models, Robin now runs his Salesforce Platinum business predominantly based on a managed service fee - fixed monthly recurring revenue. In the interview, Robin covers;2 challenges mid-markets are grappling with and how to solve them Pressure on EBIT by companies and the role automation is playing The pros and cons of moving to a recurring reve...
2023-04-04
34 min
The Art of Service LIVE
Leveraging NFT's And Crypto As A Business w/ Pauline Pangan
This week is an amazing discussion with Pauline Pangan. Not only is she a powerhouse female entrepreneur as the founder of AFDigital, but I also want to ask her everything about blockchain, NFT and compare notes on what it's like to start a business in a new country as this is something that we both have experience doing.
2022-06-28
47 min
The Modernisation
Interview: Philip Schweizer on Web Behavioural Data
We have an awesome episode today! I’m joined by Philip Schweizer, the CEO and Co-Founder of SalesWings, a very modern web and email behavioural platform that integrates with Salesforce alongside many other technologies. Today we’re going to be talking all about:How web behaviour tracking works and why it's importantWhat does the future of marketing look like in a Post Covid worldLinkedIn: https://www.linkedin.com/in/philipschweizer/Website: https://www.saleswingsapp.com/
2020-06-14
23 min
The Modernisation
Interview: Scott Doughty on Mindfulness
We have a very special episode today! I’m joined by Scott Doughty, the “CWO” or Chief Wellbeing Officer for Radiant, a Wellbeing, Resilience & Mindfulness consulting business that he founded.Prior to starting his business, Scott had a long and successful career in the Cloud Tech industry, working in senior leadership roles for giants like Adobe and Salesforce.Today we’re going to be talking all about:The emotional impact of Covid19How Biohacking, Yoga, meditation and breathing can helpTips on how you can get started with mindfulness at homeContact Scott: https...
2020-04-26
1h 07
The Modernisation
Interview: Dr. Nader Chmait on Artificial Intelligence
We have a mind blowing episode today! I’m joined by one of the smartest people I know, Dr. Nader Chmait who has a very interesting qualification - a PHD in Artificial Intelligence!He spends his days as a post-doctoral researcher at Victoria University in Melbourne, and a Data Scientist at Tennis Australia, where we met.Today we will go deep on how Nader has applied AI powered models to solve paradoxes that have been like troubling philosophers for centuries.He’s going to explain what Collective Intelligence is, how crowdsourcing enables this, and...
2020-04-19
1h 17
The Modernisation
Interview: Dr. Daniel McCarthy on Customer Lifetime Value
We have an AWESOME episode today! I’m joined by Daniel McCarthy, a Doctor of Statistics from Wharton University, the god co-parent of a little theory called Corporate Based Customer Valuation, which is a revolutionary and more accurate method to value a business using customer lifetime value and predictive modelling.Daniel is the co-Founder of several businesses, one of which was acquired by Nike 2 years ago. He also teaches and performs ongoing academic research at Emory University, in Atlanta.Some of the topics we will cover today include:How to measure Customer Li...
2020-04-10
50 min
The Modernisation
Interview: Shailesh Kumar Tyagi on Corporate Sustainability
I’m joined by Shailesh Kumar Tyagi who is the Managing Partner for APAC for GIST Advisory, who are a Swiss Sustainability Consulting Firm. Shailesh sits across several boards and earned his stripes from almost 10 years at Deloitte, and prior to that Ernst & Young.TopicsWhat does a Sustainability Consultant do?Why your P&L needs to consider environmental and social costsAnd what are the responsibilities of ALL companies to do their part for SustainabilityQuestionsWhat do you do? What is your educational background?How did...
2020-04-04
49 min
The Modernisation
Corona Crisis: 10 Challenges facing the Retail Industry
In this webinar we are going to explore the top 10 Challenges facing the Retail Industry as a result of Corona Virus, as well as explore a response strategy.Top 10 Challenges facing the Retail IndustryPanic buying ~ supply chain problemsCash-flow / revolving credit / liquidityBrick & Mortar forced closuresStatic Inventory on shelves Fixed Costs like Leases and obligationsLabour Costs ~ WFH / Stood-down employeesDeath by Product CategorySupply Chain availability and responsivenessConsideration increase due to job l...
2020-03-29
25 min
The Modernisation
Interview: Ike Stranathan on Outsourcing to the Philippines
We have a very special episode today! I’m joined by Ike Stranathan, my long time friend and respected business mentor - Ike is the Founder and CEO of STAFFVIRTUAL, a prominent and leading BPO or Business Process Outsourcing provider in the Philippines that specialise in live chat, financial and legal services, amongst other things.Some of the topics we will cover today include:Why Ike moved from Kansas all the way to Manila, Philippines to start a business, now 10 years oldHe offers insights on what it’s like to operate a business thereExplains the Economic mode...
2020-03-21
45 min
The Modernisation
Corona Virus - How Businesses Need to Adapt
On today’s show we are going to talk about Covid-19 and what you can do to adapt your business to ensure it can mitigate any economic impact. I’m joined by my colleagues Pauline Pangan and Bibhu Pati as we discuss how businesses are impacted by the Corona Virus, and what leaders need to to do make the most of a challenging situation.What should business Leaders be doing now as Corona unfolds?How can we leverage technology now more than ever to help businesses survive given the crisis we’re facingWhat are some tips on how to WFH...
2020-03-15
58 min
The Modernisation
Interview: Pauline Pangan - International Womens Day and Leadship
We have a very special International Women’s Day episode today! I’m joined by Pauline Pangan, my Co-Founder as we talk about her journey as a successful and powerful woman in business.Some of the topics we will cover today include:Her Journey as a female entrepreneurChallenges faced as a womenMaintaining work life balanceGreat advice and tips for men and women to see past gender in the workplaceUpcoming WebinarUpcoming Webinar on the Tuesday 17 March at 10:30am Sydney time - where I’ll be speaki...
2020-03-08
43 min
The Modernisation
Interview: Tim Beard - Data Driven Organisations, DMPs, CDPs and the Future of Media
In today’s episode I’m joined by Tim Beard, the Managing Director of Silver Bullet, a modern advertising and technology consulting company that specialise in DMP, CDP, data science and media activation among many other things. Today we are lucky to be able to speak with Tim about everything from what a DMP and CDP are, how the media industry is changing, and the value of first party data, and responsibility that comes with it.
2020-03-01
38 min
The Modernisation
Interview: Bibhu Pati - The Road to Salesforce Certified Technical Architect (CTA)
In today’s episode I’m joined by Bibhu Pati, who is the resident Salesforce Technical Solution Architect at AFDigital, and we have a very exciting topic to discuss.Today we’re going to talk about Bibhu’s experience as he is embarking on the journey to becoming a Salesforce Certified Technical Architect in 2020, what it means, and what it involves.Bibhu has a lot of experience in the ecosystem, holding 21 Salesforce Certifications, he is just one step away from achieving the official god-level rank of Certified Technical Architect.Questions:Ho...
2020-02-23
41 min
The Modernisation
Salesforce Spring 20 Release
Introducing our new Podcast! In today's show we are going to cover everything from our Vision and Plan, to World Tour Sydney on March 4, as well as covering the upcoming Spring 20' Release.--Vision and PlanNot too seriousRegular - most importantBe useful for our customers, partners and prospectsShare common advice, tips and tricksPractice what we preachBenefits to youInsights into latest martech trendsEpiphaniesFutureUpcoming Event: World Tour...
2020-02-16
42 min
Digital Explained to my Mom
Digital Explained to my Mom - Robin Leonard - Co-Founder and CEO of AFDigital
Digital Explained to my Mom is looking for the Marketing Professional who will be able to explain in simple words what their job is. For the third episode, I have had the pleasure to interview Robin Leonard. Robin is co-founder and CEO of AFDigital, a leading digital agency focussed on customer journeys.
2018-09-28
23 min