Shows
AGrowth AgencyGoogle Ads Quality Score: Types, Importance, and How to Improve ItMany advertisers think higher bids equal better ad rankings—but in reality, your Google Ads Quality Score plays just as critical a role. Quality Score is Google’s diagnostic tool that measures the relevance and performance of your ads, keywords, and landing pages on a 1–10 scale. A higher score leads to better placements and lower cost-per-click.Google calculates Quality Score using three main factors:Expected CTR – How likely users are to click your adAd Relevance – How well your ad matches the user’s search intentLanding Page Experience – How useful and...2025-07-2500 minAGrowth AgencyWhat Are Two Ways Google Ads Can Fuel Your Business GoalsGoogle Ads helps businesses grow by connecting them with people who are actively searching for their products or services. Two key ways it fuels growth: targeted visibility and driving real conversions like purchases, calls, and store visits.With billions of daily searches on Google, showing up at the right moment can make all the difference. Google Ads lets you target based on location, device, demographics, and intent—putting your brand in front of high-potential customers. This targeted approach reduces wasted spend and increases ROI.Beyond clicks, Google Ads turns attention into action. Whether it's through in...2025-07-2400 minAGrowth AgencyUnlock Smarter Ad Performance with Google Ads Automated BiddingManaging your ad campaigns manually can quickly become overwhelming—especially when you're juggling hundreds of keywords, audiences, and time-sensitive bids. That’s where Google Ads automated bidding steps in. Using machine learning, Google automatically adjusts your bids in real time to help you reach your goals—whether that’s more traffic, higher conversions, or a better return on ad spend (ROAS).Instead of guessing how much to bid on each keyword, Google analyzes auction-time signals like device type, location, time of day, and user behavior to determine the optimal bid. The result? More efficient campaigns with less manual e...2025-07-2401 minAGrowth AgencyWhat Is Google Ad Rank and How to Improve It in 2025What Is Google Ad Rank and How to Improve It in 2025Google Ad Rank determines where your ad appears on search results—and how often it shows. Many advertisers assume that the highest bid wins the top spot, but that’s not always true. Google calculates Ad Rank using multiple factors: your max bid, ad quality, expected click-through rate (CTR), landing page experience, use of ad extensions, and even user context (device, time, location, etc.).Every time someone searches on Google, a real-time auction takes place. Ads that meet the threshold are ranked, and the one...2025-07-2300 minAGrowth AgencyGoogle Ads Optimization Score: What It Is, How It Works, and How to Improve ItThe Google Ads Optimization Score is a real-time metric that tells you how well your campaigns align with Google’s best practices. Displayed as a percentage (0–100%), it reflects how optimized your account setup, targeting, bidding, and creatives are—along with whether you’re leveraging Google’s recommendations.You can find the Optimization Score directly in your campaign dashboard, with suggestions categorized by bidding, keywords, ads, extensions, targeting, and more. Each action item shows its potential score impact, helping you prioritize what to fix first.How it's calculated:Click-through rate (CTR)Conversion...2025-07-2300 minAGrowth AgencyHow to Open a Google Ads Agency AccountOpening a Google Ads agency account is the first step toward managing multiple advertising clients effectively. By creating a Google Ads Manager Account (also known as MCC – My Client Center), agencies gain centralized control over campaigns, better reporting tools, and access to exclusive features designed for professionals.Key Benefits:Centralized Management: Control multiple ad accounts from one dashboard.Advanced Tools: Access beta features, shared budgets, and cross-account conversions.Streamlined Collaboration: Assign user roles, set permissions, and monitor team activities.Consolidated Reporting: Run high-level reports across clients fo...2025-07-2201 minAGrowth AgencyClick Fraud on Google Ads: How to Detect, Prevent, Report, and Get RefundedClick fraud is a serious threat to advertisers using Google Ads. It occurs when bots, click farms, or even competitors repeatedly click your ads without any real interest—draining your ad budget and skewing your metrics. Over time, it can mislead performance reports and lead to poor decisions.There are two key types:Invalid clicks: accidental or unintentional (often filtered out automatically).Click fraud: intentional, malicious, and more damaging—typically from bots or competitors.To detect click fraud, watch for red flags:Sudden spikes in CTR without conv...2025-07-2200 minAGrowth AgencyResponsive Search Ads (RSAs) in Google Ads: How Many Can You Use?Responsive Search Ads (RSAs) help advertisers reach the right people with the right message—by allowing up to 15 headlines and 4 descriptions per ad. Google then tests combinations to find what works best. But how many RSAs can you have in a single ad group?The answer: 3 active RSAs per ad group. Google limits this to promote quality over quantity. With fewer ads, machine learning can optimize faster and more effectively.Each RSA must include at least 3 headlines and 2 descriptions, but you can use up to 15 and 4 respectively. Headlines are capped at 30 characters each, and descriptions at...2025-07-2201 minAGrowth AgencyTop 10 Google Ads Agencies in the UK for 2025: A Quick GuideTop 10 Google Ads Agencies in the UK for 2025: A Quick GuideRunning a profitable Google Ads campaign in the UK requires more than keyword bidding. Whether you’re a startup or an enterprise, the right agency can boost ROI and scale results. Here are 10 of the most recommended Google Ads agencies in the UK, each with their own strengths:1. AGrowth – A performance-first agency with deep expertise in scalable, data-driven campaigns. Ideal for advertisers focused on ROAS and automation.2. The Social Shepherd – Great for eCommerce and lifestyle brands. Their creative + performance combo makes them perfec...2025-07-2201 minAGrowth AgencyTop 10 Google Ads Agencies in the USARunning successful Google Ads campaigns in 2025 takes more than picking keywords—it takes strategy, testing, and often, expert support. If you're aiming to increase ROI, reach more customers, or scale your eCommerce or SaaS business, partnering with a top-tier Google Ads agency in the US can make a massive difference.Here are 10 Google Ads agencies worth considering:1. AGrowth – A performance-focused agency for fast-growing startups and online brands. Experts in Search, Shopping, and Performance Max with deep tracking and A/B testing experience.2. Disruptive Advertising – Known for conversion-focused campaigns and funnel optimization. Great for busine...2025-07-2001 minAGrowth AgencyTop 10 Google Ads Agencies in India (2025)Top 10 Google Ads Agencies in India (2025) Looking to scale your Google Ads performance? India’s digital ad market is booming, and choosing the right agency can make a major difference in your ROI. We’ve compiled a list of the top 10 agencies helping businesses across industries unlock the full potential of PPC.1. Agrowth – Known for offering ready-to-use Google Ads accounts, Agrowth is ideal for businesses needing fast deployment. Their flexible payment options, budget protection, and 24/7 expert support set them apart.2. Disruptive Advertising – A Google Premier Partner offering data-driven campaigns and holistic online marketing strategies. Transparent pricing...2025-07-1800 minAGrowth AgencyHow to Delete a Google Ads Account in 2025Thinking of stopping your Google Ads campaigns for good? Whether you're scaling back, switching platforms, or closing your business, canceling or deleting your Google Ads account is more than just clicking a button.This guide walks you through everything you need to know—step by step—to properly cancel or permanently delete your Google Ads account without getting hit with surprise charges or losing valuable data.When you cancel a Google Ads account, your ads stop running, but the account and its data are still accessible. You can reactivate within 60 days.Deleting your acco...2025-07-1800 minAGrowth AgencyHow To Advertise on Google to Grow a Business in 2025Google Ads remains a powerful tool for business growth in 2025, but success comes from smart execution, not just ad spend. Start by targeting high-intent, long-tail keywords that align with what your audience is really searching for. Choose between Smart Mode (easy setup) or Expert Mode (advanced control) depending on your experience. Write compelling ad copy, use relevant landing pages, and enable conversion tracking. Use geotargeting to reach local audiences and ad extensions to boost visibility. Start small—$10–$20 per day is enough for testing. Monitor performance weekly, test different headlines, and refine your bidding strategy to focus on what converts. With...2025-07-1700 minAGrowth AgencyHow to Improve Google Ads Performance in 2025Improving your Google Ads performance in 2025 isn’t just about increasing budget — it’s about increasing clarity, precision, and control. The most successful advertisers this year are those who treat Google Ads as a strategic channel, not a short-term fix. They build structured campaigns around audience behavior, keyword intent, and smart automation.If you’re struggling with high CPCs, low conversion rates, or flat ROAS, chances are your campaigns need refinement — not more money. That means going back to the basics: planning a clear account structure, sharpening keyword targeting, improving ad copy relevance, and aligning every click with a smo...2025-07-1700 minAGrowth AgencyHow to Manage Multiple Google Ads Accounts Effectively in 2025Managing multiple Google Ads accounts can quickly become overwhelming—especially for agencies, consultants, and businesses with several brands or markets. Constantly switching tabs, duplicating campaign setups, and handling separate billing systems wastes time and increases the risk of errors. That’s where a Google Ads Manager Account (MCC) becomes essential.A Google Ads Manager Account is a centralized dashboard that lets you access and manage multiple Google Ads accounts with a single login. It supports up to 85,000 linked accounts (active or inactive), making it ideal for organizations managing large advertising portfolios.Key features include:Ce...2025-07-1501 minAGrowth AgencyGoogle Ads Guide 2025: What It Is and How It WorksGoogle Ads remains one of the most reliable advertising platforms in 2025. Whether you’re a small business owner or part of a larger marketing team, understanding how it works—and how to adapt—is key to staying ahead.Google Ads is Google’s pay-per-click (PPC) platform that allows advertisers to show ads across Google Search, YouTube, and partner sites. You bid on keywords, define who sees your ad, and only pay when someone clicks.Precise Targeting: Reach users by location, device, behavior, or intent.Real-Time Reporting: Track impressions, clicks, costs, and conversions instantly.Fle...2025-07-0700 min
Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhDMindset Motivation with Vin Infante | Master Your Mindset & Unlock SuccessMindset motivation is the key to breaking through self-doubt, achieving success, and taking control of your life. In this powerful conversation withVin Infante, we dive deep into how to overcome limiting beliefs, build mental resilience, and step into yourbest self. 🚀Vin shares insights onself-mastery,personal growth, and how to shift from avictim mindset to asuccess mindset. If you're struggling withovercoming adversity, staying motivated, or developing agrowth mindset strategy, this episode is for you!✔️ How to shift from avictim mentality to aleadership mindset✔️ Why you don’t fix problems—yououtgrow them✔️ The 5 things you can cont...2025-02-1418 min
Build It Anyway#013: How to Shape Your Mind For SuccessIn this episode, we dive into the power of mindset and how it directly influences your decision-making and overall journey. We break down the different types of mindsets, discussing how they can either propel you forward or hold you back.As an entrepreneur, developing agrowth-oriented, solution-based mindset is essential—because obstacles will always arise. The key is learning how to navigate challenges with resilience and strategy. We also sharepractical, actionable tips to help you shift your mindset, build better habits, and create long-term success.Key Takeaways:✅ The different types of mindsets and how they shap...2025-02-1056 min
London FuturistsClimate change and populism: Grounds for optimism? with Matt BurgessOur guest in this episode is Matt Burgess. Matt is an Assistant Professor at the University of Wyoming, where he moved this year after six years at the University of Boulder, Colorado. He has specialised in the economics of climate change.Calum met Matt at a recent event in Jackson Hole, Wyoming, and knows from their conversations then that Matt has also thought deeply about the impact of social media, the causes of populism, and many other subjects.Selected follow-ups:Matt Burgess at the University of WyomingGuided Civic Revival - Substack of Matt BurgessHow...2024-09-2639 min
Rethinking BusinessLessons From 2022Ryan Niddel starts the conversation by talking about the importance of reflection and how it can give credit to the past. He believes that the time between Christmas and New Year is the best time for reflection, as it provides an opportunity to review the past year and see how close the forecast and budget were to reality. Ryan highlights the idea that time is a construct that humans decide to adhere to and that if we get too caught up in the weeks, months, quarters, and years, we can miss out on some of the additional beauty in...2023-02-1726 min
Archimedes English TeatimeWarm-up Speech Win-win SituationProduced by the AEC TeamCharlie MusgroveDonald StabileMaggie ZhengHelen ZhaoWarm-up SpeechTurning a zero-sum game into a win-win situationReal life is not a zero-sum game. Only the most cynicalpeople give credence to this mentality, but unfortunately, these cynics havetoo much influence in our society.Zero-sum gaming is based on a fallacy, which goes likethis: Let's say you have a pie. The more pie that I eat, the less pie you haveto eat. Yes, that's true. But...2022-02-1504 min
The EcoPolitics PodcastGrowth, Degrowth, AgrowthWhat is the relationship between economic growth and the environment? What is ‘green growth’ and why does the degrowth movement oppose it? And what does it mean to be agnostic about growth in the context of sustainability? In this episode ... Read More2021-04-1052 min
The EcoPolitics PodcastEpisode 2.11: Growth, Degrowth, AgrowthWhat is the relationship between economic growth and the environment? What is ‘green growth' and why does the degrowth movement oppose it? And what does it mean to be agnostic about growth in the context of sustainability? In this episode we speak with two scholars who approach these questions from a degrowth perspective – Dr. Susan Paulson from the University of Florida, and Dr. Bengi Akbulut, from Concordia University in Canada. The episode also delves into Global South perspecitves on the growth-environment debate.2021-04-0952 minThe EcoPolitics PodcastGrowth, Degrowth, AgrowthWhat is the relationship between economic growth and the environment? What is 'green growth' and why does the degrowth movement oppose it? And what does it mean to be agnostic about growth in the context of sustainability? In this episode we speak with two scholars who approach these questions from a degrowth perspective - Dr. Susan Paulson from the University of Florida, and Dr. Bengi Akbulut, from Concordia University in Canada. The episode also delves into Global South perspecitves on the growth-environment debate.2021-04-0952 min
The Doctor & The NurseJohn Farwell - Walking On Water in Israel & Discovering the ACTUAL Key to Real SuccessThis week on the Game of Life Podcast we are recording live from the Sea of Galilee in Israel. Yep, you heard me right, the Israel. Straight out of the land of milk and honey, we are bringing you the Game of Life Podcast from all over the world. Two weeks ago we were in Tokyo, Japan, last week the beaches of Maui, Hawaii, this week we are in the Hold Land. An absolutely special place over here, it's one of those places you literally have to experience to appreciate its true beauty and understand it's beyond amazing history. Literally lif...2017-10-0333 min