AIDrivenMarketer.com - Podcast Details

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Amplify Your AuthoritySmart Marketing with AI (Guest, Dan Sanchez)"If you can imagine it, you can probably figure out a way how AI can help," Dan Sanchez.Technology is evolving fast, and smart marketing with AI is leading the charge.We all hear about AI sometimes with excitement, sometimes with a little (or a lot) of trepidation. Is it a magic time-saver? Is it just more tech overwhelm? In this episode, featuring guest Dan Sanchez (AI Marketer), we explore what smarter AI marketing looks like today: the tools and mindset that help you stay relevant with your audience.2025-06-2647 min

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025Actionable AI: Systems, Workflows, and Mindset ShiftsIn this episode of the AI-Driven Marketer, Dan Sanchez joins host Audrey Chia to share his journey from early AI experimentation to building custom GPTs and automating the majority of his podcast workflow. They dive into practical, everyday AI use cases that marketers may be overlooking, explore how businesses can implement conversational AI for customer engagement, and discuss trends shaping the future of marketing teams in the age of AI. Dan also breaks down the art of prompting, reveals his favorite deep research prompt, and unpacks the mindset shifts marketers need to thrive alongside AI. Tune in for actionable...2025-06-1038 min

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025Customize ChatGPTs Instructions & Memory Now to 10x Your Work LaterMost people don’t realize that ChatGPT can be customized in multiple ways to dramatically improve results. In this episode of The AI-Driven Marketer, Dan Sanchez walks through the four levels of personalization for ChatGPT and shares his approach to customizing AI for maximum efficiency. If you’ve ever wrestled with ChatGPT, Gemini, or Claude—going back and forth to get the right response—this episode will show you how to eliminate that friction. Learn how to leverage custom instructions, memory, projects, and custom GPTs to get ChatGPT working smarter for you.🔹 The Four Levels of ChatGPT Personaliza...2025-01-3118 min

AI-Driven Marketer: Master AI Marketing To Stand Out In 20252025 Predictions, AI Market Penetration, & AgentsIn this AI Marketing Podcast episode, Dan Sanchez and Travis Sanchez reunite to kick off the new year with bold predictions for AI in marketing. They revisit Dan’s 2023 predictions, examining wins, misses, and surprising trends. Together, they share insights on hyper-personalized marketing, AI agents, and the adoption curve of AI among marketers. Plus, Travis offers a unique perspective on the gap between AI's capabilities and user readiness. This engaging discussion is a must-listen for marketers navigating the rapid evolution of AI tools and techniques. Get ready to rethink how you approach your marketing strategy in 2025 and beyond!2025-01-1032 min

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025AI + Music: Unlocking a New Era of Emotional Marketing ContentIn this AI marketing podcast episode, Dan Sanchez shares how he used AI to create a full music album as an experiment in creativity and marketing potential. He delves into the step-by-step process, from generating lyrics with AI to producing music using tools like Suno and Runway ML. This hands-on case study serves as a blueprint for how marketers can incorporate AI-generated music into their strategies, from jingles to engaging social media content. Whether you’re a creative marketer or just curious about AI’s possibilities, this episode will inspire you to think differently about AI in marketing.Re...2024-12-0522 min

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025Are AI Agents Real? Here's the Breakdown for MarketersIn this AI marketing podcast episode, Dan Sanchez and Travis Sanchez delve into the early stages and future potential of AI agents, debating the current limitations and speculative advancements in AI-driven content creation. They unpack real-world applications of AI in business, explore how AI-generated music and creative personalities could revolutionize marketing strategies, and share pivotal moments that sparked their deep dive into AI. From discussing the latest in workplace AI tools to reflecting on AI's potential to outpace social media, this episode provides insightful commentary for marketers eager to harness AI's transformative power. Listen to this episode if you...2024-11-2237 min

AI-Driven Marketer: Master AI Marketing To Stand Out In 20253-Steps to Building an AI-Driven Team: A Guide for Marketing LeadersIn this episode of The AI Driven Marketer, host Dan Sanchez dives into the transformative power of AI for marketing teams. He presents a plan to amplify a small team’s productivity and impact, covering the essential steps to align team members, build effective workflows, and leverage AI for faster, better, and smarter results. Whether your team is all-in on AI or still skeptical, this episode offers practical insights on creating an AI-driven culture to drive performance and innovation. Join Dan as he walks through a structured approach to make your team feel like a powerhouse of productivity....2024-11-1311 min

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025One Prompt to 10x Your Future ChatGPT OutputsIn this episode of The AI-Driven Marketer, Dan Sanchez explores a powerful technique that can transform how ChatGPT assists in marketing tasks. With a single prompt, Dan demonstrates how to use ChatGPT’s new memory feature to customize AI responses based on your unique preferences, values, and long-term goals. If you’re a marketer looking to leverage ChatGPT for deeper, more personalized insights, this episode is a must-listen. Dan breaks down the process step-by-step, sharing how to make ChatGPT an even more valuable tool in your marketing toolkit.The Personal Prompt:I want you to unde...2024-11-0610 min

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025The ULTIMATE ChatGPT Breakdown – Which Model Should You Choose?In this AI marketing podcast episode, Dan Sanchez dives into the evolving landscape of ChatGPT, breaking down the six different models that are now available to users. Host Dan Sanchez takes a deep dive into each version—ChatGPT-4o, ChatGPT-4o Canvas, and the reasoning powerhouses o1iPreview and Mini—helping you understand how to leverage the right model for your marketing needs. Whether you're writing content, coding, or tackling complex reasoning tasks, you'll learn how each ChatGPT variant can optimize your workflow. Tune in to discover which ChatGPT model is right for you and how to unlock its full...2024-10-2314 min

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025Bot Bros: Our New Series To Turn the AI Hype Into Help For MarketersIn this AI marketing podcast episode, Dan Sanchez is joined by his brother and new co-host, Travis Sanchez, to dive deep into the world of AI marketing and their potential to revolutionize personalized marketing. The duo explores everything from the creation of these tailored AI assistants to overcoming privacy concerns and maximizing productivity with tools like Napkin.ai. They also discuss the current state of AI-generated content, such as short-form videos and imagery, and their future in marketing. With insights into AI's emotional intelligence and its analytical prowess, this episode is a must-listen for marketers eager to harness the...2024-10-1835 min

Marketing Legends: The Pioneers Who Shaped The CraftTrailer: About This Show & How It Was MadeLearn more about how to build a series like this one at https://aidrivenmarketer.com/2024-10-1501 min

Marketing Legends: The Pioneers Who Shaped The Craft07. The Creativity of Seth Godin: How Permission Marketing Transformed Consumer RelationshipsIn this episode of Marketing Legends, we explore the influential ideas of Seth Godin, the marketing visionary who introduced the concepts of Permission Marketing and Tribes. Godin’s approach redefined how marketers engage with consumers by advocating for respect, consent, and value-driven content. His ideas laid the groundwork for today’s community-based and permission-based marketing strategies, which foster trust and deeper engagement. Join us as we discuss Godin's groundbreaking ideas, his journey, and how his concepts continue to shape the way brands interact with audiences. Key Topics Covered: Introduction to Permission Marketing: Learn how Seth Godi...2024-10-1308 min

Marketing Legends: The Pioneers Who Shaped The Craft06. The Influence of Philip Kotler: How Marketing Management Became a ScienceIn this episode of Marketing Legends, we examine the significant contributions of Philip Kotler, often regarded as the "Father of Modern Marketing." Kotler revolutionized the marketing world by introducing the Marketing Mix (4 Ps) framework—Product, Price, Place, and Promotion—and by positioning marketing as an essential strategic business function. His approach to customer-centric marketing and strategic planning set the standard for how marketing is taught and practiced today. Join us as we explore Kotler's legacy, his impact on how marketing is managed, and the actionable lessons his work provides for today’s marketers. Key Topics Covered: Intr...2024-10-1307 min

Marketing Legends: The Pioneers Who Shaped The Craft05. The Strategy of Rosser Reeves: How the USP Became a Marketing StapleIn this episode of Marketing Legends, we delve into the impact of Rosser Reeves, the advertising executive who championed the concept of the Unique Selling Proposition (USP). Reeves' focus on defining a single, clear benefit that differentiated a product revolutionized how brands communicated with consumers. His insistence on clarity, simplicity, and repetition in advertising helped establish a foundation for persuasive messaging that remains central to effective marketing today. Join us as we explore Reeves' philosophy, his iconic campaigns, and the lasting influence of the USP. Key Topics Covered: Introduction to the Unique Selling Proposition: Learn...2024-10-1307 min

Marketing Legends: The Pioneers Who Shaped The Craft04. The Innovation of Lester Wunderman: How Direct Marketing Changed the GameIn this episode of Marketing Legends, we explore the groundbreaking contributions of Lester Wunderman, the "Father of Direct Marketing." Wunderman transformed the way marketers engage with consumers by pioneering personalized, data-driven marketing techniques. His concepts of direct mail, subscription clubs, and loyalty programs laid the foundation for CRM and the targeted marketing strategies we use today. Join us as we uncover how Wunderman's innovative approach redefined marketing, making consumer relationships more personal and measurable. Key Topics Covered: Introduction to Direct Marketing: Learn how Lester Wunderman developed personalized communication, direct mail, and customer relationship management techniques...2024-10-1307 min

Marketing Legends: The Pioneers Who Shaped The Craft03. The Vision of David Ogilvy: How Storytelling Became the Heart of AdvertisingIn this episode of "Marketing Legends: The Pioneers Who Shaped Our Craft," we dive into the legacy of David Ogilvy, widely considered the "Father of Advertising." Ogilvy's focus on brand personality, emotional storytelling, and consumer respect revolutionized the advertising industry. He combined rigorous research with creativity, crafting compelling campaigns that respected the intelligence of consumers. Join us as we explore Ogilvy's journey, his most iconic campaigns, and how his storytelling approach laid the foundation for modern brand marketing. Key Topics Covered: Introduction to Brand Storytelling: Learn how David Ogilvy championed the concept of creating a...2024-10-1307 min

Marketing Legends: The Pioneers Who Shaped The Craft02. The Genius of Claude C. Hopkins: How Scientific Advertising Revolutionized MarketingIn this episode of Marketing Legends, we explore the profound influence of Claude C. Hopkins on the world of advertising. Hopkins was a pioneer in applying scientific principles to advertising, emphasizing testing, tracking, and measurable outcomes. His focus on consumer psychology and direct response advertising set the foundation for the data-driven strategies we use today. Join us as we dive into the methods Hopkins developed, his groundbreaking campaigns, and how his scientific approach transformed advertising from an art into a measurable science. Innacruacies: Hopkins passed away in 1932, which puts him well before the "madmen" era of...2024-10-1313 min

Marketing Legends: The Pioneers Who Shaped The Craft01. The Legacy of Josiah Wedgwood: How Product Innovation Shaped Modern MarketingIn this episode of "Marketing Legends: The Pioneers Who Shaped Our Craft," we explore the life and legacy of Josiah Wedgwood, a true marketing innovator of the 18th century. Often called the "father of modern marketing," Wedgwood revolutionized product marketing by pioneering brand prestige, consumer segmentation, and product differentiation. He was one of the first to understand the power of associating products with exclusivity and luxury, using endorsements from royalty to create desire and set his products apart. This episode dives into how Wedgwood's groundbreaking tactics laid the foundations for modern branding strategies and aspirational marketing. Inaccuracies: 2024-10-1309 min

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025Advanced Guide to Building CustomGPTs For ChatGPTIn this episode of the AI-Driven Marketer, Dan Sanchez dives deep into the advanced techniques of building custom GPTs that can streamline repetitive marketing tasks. Dan, revisits his experience with creating a custom GPT for his podcast showrunner, explaining how marketers can automate workflows, from research to show notes. This episode is perfect for those who already have a foundational understanding of AI and want to elevate their skills in custom GPT development. Discover how you can use the "When-Do-Ask" framework to engineer your prompts, automate repetitive tasks, and ultimately transform your small team’s output to achieve big re...2024-10-0215 min

The Business Storytelling Podcast690: AI-Powered Storytelling: Personalizing Your Business NarrativeGood business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie your business story into your prospective customer's story to create a hyper-personalized narrative? Dan Sanchez, podcast marketing and automation expert, joins me on Episode 690 of "The Business Storytelling Podcast" to discuss just that .Join us to find out how it all works. Connect with Dan at https://aidrivenmarketer.com 2024-09-1824 min

AI Literacy for EntrepreneursEP223 Building an AI-Powered Podcast Workflow with Dan Sanchez🎙 Welcome to AI Literacy for Entrepreneurs! In this inaugural guest episode under our new name, host Susan Diaz sits down with Dan Sanchez, a seasoned marketer, podcast host of AI-driven Marketer, and AI enthusiast. Together, they explore how to leverage AI to streamline podcast production and maximize content reach. In This Episode, you'll Learn: 🚀 Dan's Journey into AI for Podcasting: Dan shares his early experiences experimenting with generative AI tools like ChatGPT to solve practical problems in podcast production, from generating creative names to designing custom workflows. 🔄 Building an AI-Enhanced Podcast Workflow: Learn about My...2024-09-1827 min

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025SearchGPT: How You Can Test It Now & It's Implications for SEO MarketingIn this episode of AI-Driven Marketer, Dan Sanchez dives into the revolutionary new tool, Search GPT, and its implications for the future of marketing. Currently in beta, Search GPT is set to transform the way we interact with search engines, integrating seamlessly with ChatGPT to deliver more accurate and relevant search results. Dan explores the current capabilities of search within ChatGPT, discusses the improvements brought by integrating Bing search, and provides insights on how this will impact SEO and AI-driven marketing strategies. Tune in to learn how to harness the power of AI to enhance your marketing efforts and...2024-08-0713 min

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025Inside My Journey From Consultant to AI Podcast AgencyIn this episode of the AI-Driven Marketer, Dan Sanchez dives into a solo session to update you on his journey in mastering AI, offering a sneak peek into the AI-driven systems he is currently building. From transitioning into an AI agency to automating podcast production, Dan walks through the extensive steps of using custom GPTs and various AI tools to streamline and elevate marketing tasks. He discusses his approach to automating guest follow-ups, leveraging Zencastr for podcast hosting, and using AI-generated newsletters. Tune in to learn how you can replicate these processes and take your content marketing automation to...2024-07-1025 min

SuperMarketers.ai: Your Roadmap to AI-Driven MarketingHow To Scale Content Creation with AI: Dan Sanchez’s AI-Driven Repurposing StrategyThanks to this week’s sponsor, Landbot, AI Chatbot Generator for Conversational Experiences.Marketing, Sales, and Customer Service teams save time and cut operating costs by automating conversations with Landbot's AI Chatbot Generator.Start your free trial here:https://bit.ly/4dRYGJw Show Highlights: 1:00 - Dan’s Marketing Journey: Dan shares his transition from graphic design to a comprehensive marketing role, including his work at Sweetfish.3:10 - The Impact of AI on Marketing: Dan explains how AI is becoming integral to all aspects of marketing and wh...2024-06-0633 min

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025AI-Powered Course! How to Customize Lessons AutomagicallyIn this episode of AI-Driven Marketer, Dan Sanchez demonstrates how to build an AI-powered course that customizes lesson plans based on students' job titles, companies, and target audiences. He walks through the entire process, showcasing the use of AI to personalize educational content at scale, making the learning experience more relevant and engaging for each student.Find the course at: https://aidrivenmarketer.com/courseMy CRM/marketing platform: https://aidrivenmarketer.com/toolkit-marketing 2024-05-1511 min