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How We Bloom
10 Creative Ways to use DESIGN MASTER Spray Paint w/ Gretchen Sell
Send us a textLearn 10 Creative Ways to Use Design Master Paint with pro-level floral spray techniques offered by Gretchen Sell of Design Master. Discover how to conceal blemishes, customize colors, up-cycle old products, and create show-stopping designs. You can transform ordinary flowers into extraordinary art with these creative color spray tips.👉 Listen now on the How We Bloom podcast or read the full article on Floral Hub.How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dar...
2025-10-14
35 min
How We Bloom
Grow Your Sympathy Flower Business w/ Jeanna Furst
Send us a textFlowers can do more than decorate a room. They comfort families, honor memories, and can sustain a business. For Jeanna Furst AIFD, growing the sympathy side of her family’s 120-year-old floral business introduced a thriving revenue stream, now representing nearly 27% of sales. In this episode, she shares the strategies, tools, and team practices that helped her turn compassion into consistent business growth — and how you can do the same.How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral gues...
2025-09-03
36 min
The Business & Pleasure of Flowers
From Castles to Conferences: Lessons from Abroad and AIFD
Episode 292: Lori returns from her unforgettable trip to Scotland and Ireland—packed with castles, cobblestone streets, walking tours, pub chats, and even an ancient gospel manuscript. She and Vonda reflect on the joy of cultural exploration, the value of unplugging, and the unexpected tug of floral FOMO, even when you’re surrounded by highland cows and Guinness.Back stateside, Vonda shares behind-the-scenes lessons from AIFD Symposium and what it means to lead with intentionality, observation, and personal invitation. Together, they dive into how volunteering, mentoring, and simply asking someone to step up can change everything—at work...
2025-07-29
28 min
How We Bloom
Floral Design Techniques II: The ‘How’ Behind the ‘Wow’ w/ Sharon McGukin
Send us a textIn this episode of How We Bloom podcast and Floral Hub blog, we explore the art and architecture of floral design by expanding your toolkit of floral design techniques. Design is the “wow” that stirs emotion - technique is the “how” that gives it form. Discover how to use floral mechanics to shape your signature style. Whether you're designing a delicate wedding bouquet or a dramatic centerpiece, these flower arranging tips will elevate your creativity - and that’s How We Bloom.How we Bloom podcast is an oasis of flower...
2025-07-29
14 min
IoT by IONICKS
Discussion on electžaIFD - Electricity Network Management System - in English
electžaIFD is an advanced, embedded Electricity Network Management System designed to monitor, control, and analyze up to 32 multi-function energy meters over a facility’s electrical infrastructure. Its robust architecture supports local real-time monitoring via HMI and desktop applications, as well as secure IoT/cloud integration (via Ethernet or WiFi with MQTT). Local data storage using a 32GB microSD card ensures operational continuity and data resilience.
2025-07-27
28 min
IoT by IONICKS
electžaIFD - Electricity Network Management System (in Tamil)
electžaIFD is an advanced, embedded Electricity Network Management System designed to monitor, control, and analyze up to 32 multi-function energy meters over a facility’s electrical infrastructure. Its robust architecture supports local real-time monitoring via HMI and desktop applications, as well as secure IoT/cloud integration (via Ethernet or WiFi with MQTT). Local data storage using a 32GB microSD card ensures operational continuity and data resilience.
2025-07-27
09 min
The Fresh Bunch
Ep. 174 - LIVE FROM PALM SPRINGS – AIFD Symposium Special!
Send a textComing to you LIVE from the AIFD Symposium in sunny Palm Springs, California, Ryan is taking over, joined by an incredible lineup of floral industry powerhouses and friends!In the first half of the episode, we dive into fresh perspectives, AIFD's 60th anniversary, family connections and more with Vonda LaFever and Ellie LaFever of Flower Clique. Plus a special conversation with Renee Tucci, the incoming president of AIFD!Then we shift gears and guests with fresh insight and inspiration from Angelique Witcher...
2025-07-18
50 min
The Business & Pleasure of Flowers
Inside AIFD Symposium: What to Expect, Why It Matters & How It Inspires
Episode 286: Lori and Vonda sit down with floral industry leaders and AIFD past presidents Lori Novak and Frank Feysa to talk all things AIFD Symposium. From personal stories of their first experiences to the evolution of the event into a must-attend educational powerhouse, this episode is filled with passion, insight, and behind-the-scenes glimpses of what makes AIFD so impactful. Whether you’re a first-time attendee or a long-time member, you’ll walk away inspired to grow, connect, and be part of something bigger in the floral world.Sponsored by: Flower CliqueFlower Clique Prep...
2025-06-17
33 min
The Florist's Table
Inside AIFD's 60th Anniversary Symposium
Join us for an exclusive look at the 2025 AIFD Symposium "Reflection" happening July 12-15 in Palm Springs! We sit down with symposium chair Lori Novak, a 45-year floral industry veteran, and Susan McLeary, who will be presenting at the 2026 symposium. Together, they share insider details about AIFD's 60th anniversary celebration, standout programming, what first-time attendees can expect, and advice for aspiring symposium presenters. Whether you're planning to attend or curious about what makes these events so transformative for floral designers worldwide, this conversation has something for you. Topics covered: AIFD Symposium programming, Palm Springs venue highlights, registration...
2025-06-13
39 min
How We Bloom
Dutch Floral Adventure - Tulip Tour of The Netherlands w/ Sharon McGukin
Send us a textJoin floral expert Sharon McGukin and flower friends who share memories of a breathtaking tulip tour through The Netherlands. From vibrant flower fields to historic flower auctions, wooden shoes, cheese-making, and world-class gardens like the iconic Keukenhof. This podcast shares a rich blend of Dutch culture, floral history, and personal behind-the-scenes moments from a petal-filled tour that’s sure to inspire your next floral adventure.How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do th...
2025-05-22
13 min
How We Bloom
From 'Vase to Venue' - Delivery Solutions w/ Christine Foley
Send us a textEvery florist knows the struggle, designing the perfect arrangement, then stressing over how it’s delivered. Frustrated by last-minute disasters that can turn a beautiful creation into a logistical nightmare. Say goodbye to delivery stress! Christine Foley, of Caddy Up Solutions, designed The Flower Caddy to transport floral arrangements safely, efficiently, and stress-free. Learn how she turned a common floral frustration into an eco-friendly, Made-in-USA solution that saves time and money. A solution created by a florist, for florists – assisted by the Nati...
2025-04-02
38 min
How We Bloom
Floral Design Techniques w/ Sharon McGukin
Send us a textVincent van Gogh once said, “A floral designer is a master of transformation, turning humble flowers into extraordinary works of art.”Join us for this podcast episode, as we explore Floral Design Techniques - the art of creatively organizing floral material placements to transform simple arrangements into stunning masterpieces."How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloo...
2025-02-24
11 min
The Fresh Bunch
Ep. 152 - Class is in Session: Higher Learning & Vitamin F with Renee Tucci, AIFD, PFCI, AAF
Send a textThis week on 2 Fat Guys Talking Flowers, we're joined by the delightful and super-talented Renee Tucci, AIFD, PFCI, AAF! She’s not only a floral design powerhouse but a true advocate for the power of positivity and education. Renee takes us on a journey through her career—from getting her degree in ornamental horticulture to pivoting from designer to manager and, eventually, finding her calling as an educator.In 2019, Renee went all in on freelancing, wrote a book, and started teaching floral design classes that have ignited a spark in countless future desi...
2025-01-31
1h 15
The Flower School Business Podcast From Kays Flower School
How to Become a Florist - Jenny Thomasson Flower Journey
Deirdre is delighted to chat with Jenny about her flowery journey, from starting out parttime in a flower shop during her college days to running her own successful florist and then stepping into education and of course representing the United States in the Interflora World Cup, You can find and follow Jenny at the links below # www.Jennytfloristry.com Jennytfloristry@gmail.com IG: Jennyt.floristry - https://www.instagram.com/jennyt.floristry/ FB: Jenny Thomasson - https://www.facebook.com/jenny.thomassonaifdcfd Jenny Th...
2025-01-13
28 min
How We Bloom
'Flowers take the Runway,' New York Fashion Week w/ Julia Rose
Send us a textAustralian floral designer Julia Rose had a bold dream—to showcase her outrageous creativity with live botanicals on the New York Fashion Week runway. That dream became reality.Draping stunning models in breathtaking couture crafted from fresh flowers, Julia brought her vision to life. As her floral masterpieces graced Runway 7 and lit up Times Square, the audience responded with awe and applause.Now, hear Julia Rose share the story behind her groundbreaking collection and the journey that made it all possible. Tune in to discover how she turned her pa...
2025-01-07
45 min
How We Bloom
From FFA to Floriculture w/ Randy Wooten - Empowering the Next Generation of Floral Designers
Send us a textDiscover the rewarding career paths in floriculture available to FFA members! From floral design and horticulture to event planning and marketing, the floral industry offers diverse opportunities to FFA members. This blog shares insights from Randy Wooten and Sharon McGukin about mentoring FFA students, building essential life skills, and participating in the many programs like the Georgia Floral Design Clinic discussed here. Whether you're a florist or simply passionate about floriculture, learn how you can make an impact by guiding the next generation in their floral careers. How we Bloom
2024-11-20
19 min
The Business & Pleasure of Flowers
Why Professional Certification? With Renee Tucci AIFD, CFD, PFCI
Episode 256: Vonda and Lori sit down with special friend, Renee Tucci AIFD CFD PFCI AAF, President Elect of AIFD, to discuss the importance of foundational education in floral design and how it is the key to growing and developing your personal and professional skills. They explore the significance of becoming a Certified Floral Designer (CFD) and a member of the prestigious American Institute of Floral Designers (AIFD). Lori poses insightful questions to Renee and Vonda, uncovering the motivations behind pursuing these certifications and the path to achieving them.From discussing the advantages, both personal and professional, of o...
2024-11-19
40 min
The Fresh Bunch
Ep. 140 - Flexing Creative & Marketing Muscles with Kelsey Thompson CFD, AIFD from Petals & Profits
Send a textIn this creatively charged and business-focused episode of 2 Fat Guys Talking Flowers, we sit down with Kelsey Thompson CFD, AIFD, a nationally acclaimed floral designer and owner of Bloom in Algona, Iowa. Winner of the prestigious SAF Sylvia Cup in 2022, Kelsey is known for her love of floral design and marketing. Beyond her design skills, Kelsey has a deep passion for education and frequently speaks on her business and floral design expertise.Kelsey's journey is one of inspiration and resilience. She originally pursued a career in social work, but her love for f...
2024-11-08
1h 23
How We Bloom
AI & ChatGPT for Florists w/ Brandy Ferrer
Send us a textRevolutionize Your Floral Business with AI & ChatGPT!You don’t have to be tech-savvy to explore AI solutions for your floral business. Join Sharon McGukin and Brandy Ferrer as they discuss the transformative impact of artificial intelligence on the floral industry. Discover how AI tools, like ChatGPT, can empower florists by streamlining tasks, tracking trends, enhancing marketing strategies, creating social media campaigns, and aiding in employee training without replacing the artistry that defines your floral designs. Sharon and Brandy guide you through practical ways to integrate AI into your flo...
2024-10-16
40 min
ÇareBulanaDek Söyleşileri
Alzheimer’ın tanısı, teşhisi ve risklerini azaltma yolları | ÇareBulanaDek Söyleşileri #13
AIFD #ÇareBulanaDek söyleşilerimizde bu kez AIFD Kurumsal İletişim ve Hasta Derneği İlişkileri Uzmanı Şule Yüksel ve İstanbul Tıp Fakültesi Davranış Nörolojisi ve Hareket Bozuklukları Bilim Dalı Öğretim Üyesi ve Türkiye Alzheimer Derneği Başkanı Prof. Dr. Başar Bilgiç’i ağırlıyoruz. 21 Eylül #DünyaAlzheimergünü sebebiyle bir araya geldiğimiz Sayın Bilgiç ile Alzheimer hastalığının tanısı, teşhisi ve risklerini azaltmanın yollarını konuştuk. Yayınımızda Alzheimer hastalığının ilerlemesini yüzde 40’lara varan şekilde yavaşlatan yenilikçi ilaçlara da değindik. Umut verici gel
2024-09-21
50 min
ÇareBulanaDek Söyleşileri
Koruyucu Sağlık Uygulamaları | ÇareBulanaDek Söyleşileri #12
AIFD ÇareBulanaDek Söyleşileri’nin 12. bölümünde bu kez AIFD Genel Sekreteri Dr. Ümit Dereli ve İstanbul Üniversitesi Cerrahpaşa Sağlık Bilimleri Fakültesi Öğretim Üyesi ve Değer Temelli Sağlık Derneği (Detesader) Başkanı Prof. Dr. Haluk Özsarı’yı ağırlıyoruz. Sağlık Yönetimi konusunda uzman Sayın Özsarı ile koruyucu sağlık uygulamalarının hasta sağlığında ve sağlık sisteminde yaratacağı artı değerleri konuştuk.
2024-09-16
47 min
How We Bloom
The Principles & Elements of Design w/ Sharon McGukin
Send us a textLearn the Principles & Elements of Design with Sharon McGukin AIFD, AAF, PFCI Pablo Picasso said it best, “Learn the rules like a pro, so you can break them like an artist.” While it may seem simple enough to drop flowers in a vase and call it an arrangement, even more pleasure can be derived once you’ve learned the fundamentals of design. These guidelines, the Principles and Elements of Design, are the technically correct manner of placing materials in a design. Learning th...
2024-08-22
21 min
The Fresh Bunch
Ep. 124 - AIFD Symposium, Operation Catsnip, & the Pirate Life with Kim Williams & Ralph Giordano of Giordano's Floral
Send a textIn this week's special episode of #2FatGuysTalkingFlowers we sit down with Kim Williams and Ralph Giordano, AIFD, CFD, FSMD, FPCF, CEJ of Giordano's Floral Creations in For Pierce, FL. In this fun episode, we review all the excitement and action from July's 2024 AIFD Symposium "Emerge" in Orlando (of which Ralph is the treasurer and part of the "Core Four" planning team.) As well as Giordano's recent Petals and Paws event, a fundraiser and open house geared to help raise money for Operation Catsnip, a local petal organization. You'll also be rewarded by staying tuned to...
2024-07-19
1h 04
The Business & Pleasure of Flowers
A Different View of AIFD Symposium Emerge
Episode 237: In this episode, Vonda shares her unique perspective on the AIFD Symposium Emerge, held in Orlando FL while driving home. Though she didn't attend any of the programs, she was able to personally meet the designers. Vonda had the task of working behind the scenes for 10 days alongside her co-chair and partner in floral, Julie Poeltler, in a well-oiled Flower Workroom.Vonda offers her thoughts on the event, including what went on behind the scenes and the hard work that goes into making such an event successful. Tune in to hear what Vonda has to say...
2024-07-09
30 min
The Fresh Bunch
Ep. 120 - All about AIFD with Lori Novak, AIFD
Send a textAll about AIFD with Lori Novak, AIFD. Welcome to another episode of Fat Guys Talking Flowers ! This week, we chat with Lori Novak about everything AIFD. With the Symposium just weeks away and registration closing soon, we provide a sneak peek into the industry's biggest design show. Lori, a true AIFD superstar, has attended every Symposium since the late '80s.The AIFD® National Symposium is more than just a flower show; it’s the premier event for floral design education. This year Emerge 2024 is being held in Orlando, FL. It promises to b...
2024-06-21
1h 14
How We Bloom
Partnering with your Wholesaler w/ Lenny Walker
Send us a text"Solve problems to create new business," suggests Lenny Walker, VP of sales and operations at Kennicott Brothers Company. Like many business models, the floral industry is changing. Sharon McGukin and Lenny discuss viable ways to enhance your floral business by “Partnering with your Wholesaler.”Consider their suggestions for communicating with one another, focusing on growing the business and industry together, and reminding consumers of the value of flowers – in order to inspire success. “One flower bunch or stem at a time.”How we Bloom podcast is an oasis of f...
2024-06-06
41 min
The Business & Pleasure of Flowers
Inside the Benz School of Floral Design: A Conversation with Bill McKinley AIFD
Episode 230: Join us for an insightful interview with Bill McKinley AIFD, the endowed director of the prestigious Benz School of Floral Design at Texas A&M University. In this episode, we delve into the origins of the school and its current offerings as well as the connection and history it has with Korean classes and instruction. Learn about the classes available at the Benz School, its history, and the unique relationship with western floral design instruction in Korea. If you're curious about floral design education and want to know more about this renowned institution, be sure to tune in!
2024-05-21
30 min
ÇareBulanaDek Söyleşileri
Prof. Dr. İrfan Çiçin ve Şule Yüksel |Türkiye’de Klinik Araştırmalar | ÇareBulanaDek Söyleşileri #11
AIFD #ÇareBulanaDek söyleşilerimizde bu kez Araştırmacı İlaç Firmaları Derneği Kurumsal İletişim ve Hasta Derneği İlişkileri Uzmanı Şule Yüksel ve İstinye Üniversitesi Klinik Araştırmalar Merkezi Müdürü, Tıbbi Onkoloji Uzmanı Prof. Dr. İrfan Çiçin’i ağırlıyoruz.20 Mayıs #KlinikAraştırmalarGünü sebebiyle bir araya geldiğimiz Sayın Çiçin ile henüz tedavisi bulunamamış hastalıkları tedavi edebilmek ya da mevcut tedavilerden daha etkin, daha güvenli ve daha az yan etkiye sahip bir tedavi sağlamak için geliştirilen yenilikçi ilaçlara yönelik Ar-Ge sürecinin ço...
2024-05-20
27 min
The Business & Pleasure of Flowers
Blooming Passion: A Floral Journey with Bill McKinley, AIFD, CFD, ICPF
Episode 229: Join us for an inspiring conversation with Bill McKinley, AIFD, CFD, an Instructional Associate Professor for floral design at Texas A&M University and the endowed chair of the Benz School of Floral Design. Bill shares his remarkable journey in the floral industry, from its humble beginnings to his current roles at TAMU which also include an advisor for the Forsythe student chapter of the American Institute of Floral Designers (SAIFD). Discover how Bill's unwavering passion for floral design has driven him to generously give back to the industry while aspiring others to follow in his footsteps.
2024-05-14
32 min
How We Bloom
"Amazing!" The Philadelphia Flower Show w/ Abel Gonzalez Mencio
Send us a textA Texas Cowboy in Philly? You couldn’t miss this Oasis Ambassador.On the last day of the 2024 Philadelphia Flower Show, a Texas Cowboy wandered along the flower-fragrant aisles without his horse. Dressed in his Texas cowboy hat, boots, and shirt - with a Texas flag and lone star on it, stood Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada Floral in La Feria, Texas. He wore a banner that read ‘Texas Designer of the Year’ with his name on the back. Abel won an Oasis Ambassa...
2024-04-23
36 min
The Business & Pleasure of Flowers
AIFD National Symposium: "Emerge" with Ralph Giordano AIFD
Episode 226: Join Vonda and Lori as they chat with Ralph Giordano AIFD, owner of Giordano's Floral Creations in Fort Pierce FL, and one of the "Core 4" AIFD Symposium Coordinators. Ralph shares his excitement for the upcoming AIFD National Symposium "Emerge" to be held in Orlando FL from July 2-6.Listen in to discover exciting details about the schedule of events and what you can expect to gain from attending. As a non-member of AIFD, Lori encourages everyone to attend and shares her thoughts on the takeaways you can expect to gain from your time and investment.
2024-04-23
26 min
How We Bloom
Floral Mechanics w/ Lea Romanowski
Send us a text“Your foundation is the most critical part of anything you build,” says Canadian florist, Lea Romanowski CAFA, AIFD, CAFD. “If your foundation isn't good, if it isn't strong and true, it will affect the entire outcome of the design.” Lea has learned, through the years, the importance of excellent floral mechanics. Lea - owner of Designing on the Edge, has made an art of pushing the boundaries of design. Lea built the business using her carpentry, painting, metal work and electrical skills earning her the nickname "MacGyver...
2024-03-20
41 min
ÇareBulanaDek Söyleşileri
Türkiye'de Nadir Hastalıklar | ÇareBulanaDek Söyleşileri #10
AIFD #ÇareBulanaDek söyleşilerimizde bu kez AIFD Sağlık Politikaları Müdürü Zülal İlter Paltaoğlu ve Sağlık Bilimleri Üniversitesi, Çocuk ve Ergen Ruh Sağlığı ve Hastalıkları Ana Bilim Dalı Öğretim Üyesi Prof. Dr. Onur Burak Dursun’u ağırlıyoruz.29 Şubat #NadirHastalıklarGünü sebebiyle bir araya geldiğimiz Sayın Dursun, bugüne kadar pek çok bilimsel çalışma yapmasının yanı sıra Otizm Zihinsel Özel Gereksinimler ve Nadir Hastalıklar Dairesi Başkanlığı ve TBMM Otizm ve Down Sendromu Araştırma Komite Bilimsel Danışmanlığı görevlerini yerine getirdi ve nadir hasta...
2024-02-29
34 min
The Fresh Bunch
Ep. 103 - Doing Epic S*** with Ace Berry, AIFD, PCFI aka Capo Fiori
Send a textMr. Ace Berry, AIFD, PCFI is doing Epic S@*t, including being our awesome guest on the 2 Fat Guys Talking Flowers Podcast!From gracing the screens of HBO's hit show, Full Bloom, to rocking it as co-host alongside Fern, Ace is the epitome of floral finesse. But hey, he's not just about strutting his stuff on TV; this guy is a full-blown floral design virtuoso. When he's not jet-setting across the globe, you can catch him hosting workshops and speaking gigs, spreading his floral wisdom.As the mastermind behind Fulshear...
2024-02-23
1h 29
How We Bloom
EMC - Creativity meets Business w/Christi Lopez & Tomas De Bruyne
Send us a textNeed a floral education program where creativity meets business?Consider EMC- European Master Certification, a floral program developed to nurture the creative and business growth of designers worldwide.Design visionary Tomas De Bruyne of Belgium, and business strategist Christi Lopez of Virginia, discuss with Sharon McGukin upcoming EMC trend-setting opportunities. This blended learning concept - online courses, self study, and on-site events helps participants expand their floral design potential. Learn also about ICE – the Infinite Creative Effect. And, details of the upcoming floral event - DUOlogue in Miami...
2024-02-06
40 min
How We Bloom
Sylvia Cup Success w/ Michael Smith
Send us a text"Don't be afraid to step out and educate yourself," says Michael Smith AIFD, AAF, PFCI, FDI, FSMD." Education is the key to success." Michael is a retail florist in Mariana, Florida and winner of the 54th annual Sylvia Cup design competition. He offers sage advice to people who would like to have the opportunity to win a Sylvia Cup or other floral competition.Participation in competitions or evaluations is one of the very best 'classes' you can ever attend, because you can learn so much when it's just you, the ti...
2024-01-04
34 min
The Florist's Table
Breast Cancer Advocate, Brooke Raulerson, AIFD, CFD
In support of Breast Cancer Awareness month, Yvonne sat down for an interview with Brooke Raulerson AIFD, CFD, a floral designer who is battling breast cancer. Brooke bravely shares her journey and emphasizes the importance of self-advocacy and support. She discusses her experience with doctors and the need to push for answers and second opinions. The heartbreaking fact is that if it weren't for Brooke's tenacity and determination to get answers, she may not have been around to share her story!! Brooke also highlights the overwhelming support she has received from her family, friends, and clients. She talks about...
2023-10-05
58 min
How We Bloom
World Cup Top Ten w/ Jenny Thomasson
Send us a textJenny Thomason, AIFD, AAF, PFCI, EMC of Dallas, Texas represented USA in the 2023 Interflora World Cup in Manchester, England where she placed in the Top 10. How did she accomplish this feat?“Your first step is to do something every single day." says Jenny. "Study with designers, take workshops, go to symposium, go to conferences, buy books, subscribe to international magazines, practice. Completely absorb everything possible. Expose yourself to a wider range of floristry. Get out there and do it.” Listen to this episode for more valuable tips from th...
2023-09-26
45 min
The Business & Pleasure of Flowers
Journey of a Floral Professional: Interview with Brent Leech AIFD, CFD
Episode 195: In this inspiring episode, we sit down with Brent Leech, a highly accomplished floral designer, educator, and AIFD representative on the National Board. Brent takes us through his incredible journey from a small town in Illinois to the bustling Arizona Flower Market in Phoenix, where an average of 200 floral deliveries a day is the norm.Brent shares insights on navigating the DIY floral market and you won't want to miss Brent's insightful "5-Minute Message," where he shares a nugget of wisdom that every aspiring or seasoned floral designer should hear. With his passion for flowers, creativity...
2023-09-19
24 min
The Fresh Bunch
Ep. 74 - FSFA Convention Preview with Bob Tucker, AIFD, CFD, CFEJ, FSMD
Send a textThe Fat Guys are back with another fresh episode, with another friend and industry legend of a guest. This week we are joined by Bob Tucker, AIFD, CFD, CFEJ, FSMD (LMNOP) owner of Miss Daisy's Flowers & Gifts, a full-service wedding and event florist that serves Leesburg, FL, and the surrounding areas. As well as, an accredited member of the American Institute of Floral Design, certified evaluator and floral design judge, executive director of the Florida State Florists Association, editor and publisher of Sunlighting Magazine, and Floral Design educator.As we gear up to...
2023-07-21
1h 18
The Fresh Bunch
Ep. 69 - Philly Flower Show to Philly Cheesesteaks with Bill Schaffer AIFD, AAF, PFCI (Extended Cut)
Send a textIn this week's special extended cut episode, we chop it up with our long-time friend Bill Schaffer AIFD, AAF, PFCI of Schaffer Designs. Bill is a renowned, 3rd generation floral designer who literally grew up in the floral industry. Together with his wife, Kris Kratt AIFD, PFCI, they run Shaffer Designs out of Philadelphia, PA. Bill & Kris' work includes multiple Gold Medal & Best0-in-Show award-winning exhibits at the Philly Flower Show, years of industry-leading trend forecasts and seminars, to designing signature bouquet recipes, collections, and marketing for the Gems Group.Listen in as...
2023-06-16
2h 13
How We Bloom
Flowers for a Healthy Lifestyle w/ Jodi Duncan
Send us a text“There's nothing that changes the energy of a room, like a bouquet of flowers,” says floral professional Jodi Duncan AIFD. In this flower chat with host, Sharon McGukin AIFD, AAF, PFCI, Jodi offers tips for making fresh flowers a part of your healthy, elevated lifestyle. Jodi also introduces us to her new healthy-focused site the Hungry Florist. Check out this new online gathering place for florists (or their friends) who love, eating, cooking, and creating. How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smith...
2023-05-11
50 min
How We Bloom
Weddings: from Disaster to Delight w/ Ian Prosser
Send us a textEvery wedding designer has experienced ‘that wedding.’ The one where perfect plans suddenly met with unexpected chaos. Sometimes Mother Nature throws us a few challenges, even for those who are at the top of their game. Regaining control requires focus, finesse, and flexibility. Ian Prosser AIFD, AAF, PFCI reminds us to stop, realize there is a solution, and move forward to find it. Even the most challenging weddings can be taken ‘from Disaster to Delight.’ We love for our flowers to be pretty, but this is a story about being prepared.H...
2023-03-30
52 min
How We Bloom
Talmage & Trends w/ Talmage McLaurin
Send us a text"Trends are a fun way to tell a new story" says renowned floral trend forecaster, Talmage McLaurin AIFD. "Trends are not revolutionary, they're evolutionary." Tiny shifts. A movement forward, rather than a disruption. Eye-catching trends capture consumer interest and drive impulse sales. Listen as Talmage shares six floral trends that will inspire us in 2023.How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how...
2023-03-02
43 min
Slow Flowers Podcast
Episode 596: Ellen Seagraves of Chic Floral Design (AIFD and EMC) and president of the Independent Floral Designers Association
https://www.youtube.com/watch?v=pw_954Odmk0 Today, I'm so happy to welcome friend, floral designer, and Slow Flowers member Ellen Seagraves. Owner of Chic Floral Designs, Ellen is based in Bethesda, Maryland, just outside the DC Metro Center. Ellen is a floral designer with more than 15 years experience. She holds a BFA in weaving and textile design and often incorporate elements of those disciplines into her work. As a student of Ikebana, she often apply those design forms to her own work. Ellen has achieved AIFD and EMC professional certification and is the president of the Independent Floral...
2023-02-08
30 min
How We Bloom
From Blooms to Bouquets w/ Paul Miller
Send us a textHow do flower blooms - fresh from the fields in South America, become the beautiful bouquets we enjoy in North America each day? Paul Miller AIFD, PFCI of Sunshine Bouquet shares the story. Offering insight into the farm … people … and process of growing and importing approximately 1.5 billion flower stems annually. Paul explains how field cut blooms move daily from one continent to another for the pleasure of flower consumers.How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who...
2023-01-19
44 min
ÇareBulanaDek Söyleşileri
MS Hastalığına Yenilikçi Tedaviler ve Gelişmeler | ÇareBulanaDek Söyleşileri #9
Türkiye MS (Multiple Skleroz) Derneği Başkanı ve İstanbul Üniversitesi Cerrahpaşa Tıp Fakültesi Nöroloji Anabilim Dalı Üyesi Doç. Dr. Melih Tütüncü ve İstanbul Üniversitesi Cerrahpaşa Tıp Fakültesi Nöroloji Anabilim Dalı MS Kliniği Kurucusu ve MS Derneği Onursal Başkanı Öğretim Üyesi Prof. Dr Aksel Siva, dünyada sayısı 3 milyonu bulan, ülkemizde ise 100 bine ulaşan MS’li hastayı ilgilendiren yenilikçi tedavileri ve umut veren gelişmeleri ÇareBulanaDek podcast yayınında ele aldılar.MS hastalığının sadece immün sistemle ve miyelin yıkımı ile ilişkili değil, ay...
2022-12-22
36 min
The Business & Pleasure of Flowers
Proven Tips to Prep for the Holidays with Ralph Giordano AIFD
Episode 154: Each year the month of December brings the challenge of how to best organize your product, staff and time to be able to meet the demands for Christmas centerpieces and florals right before the holiday. Ralph Giordano AIFD and owner of Giordano's Floral Creations in Fort Pierce, FL is a 4th generation florist and well respected in the floral industry. Today he shares his secrets to prepping for the month of December. Vonda mention The Real-Life Retail Florist.For a sneak peak, watch the orientation: Real Life Retail FloristQuestions? E...
2022-12-06
33 min
How We Bloom
Valentine's Day Prep Tips w/ Chris Norwood
Send us a textHow can florists turn chaos into cash this Valentine's Day? Chris Norwood AIFD, PFCI, AAF of Tipton & Hurst in Little Rock, Arkansas offers valuable time and money-saving tips for successful procurement, prep, design and delivery of Valentine flowers. As a bonus, Chris shares his story of making online followers "Happy!"How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!
2022-11-10
46 min
The Flower Podcast
Culture, Craftmanship, and Communication in Floristry with Dr. Solomon Leong AIFD
I am thrilled to have Dr. Solomon Leong as a guest this week. His honors are most impressive including awards, workshops, exhibits, demonstrations, books, a creative consultant, and extensive media attention. Dr. Solomon Leong AIFD is the director of SOLOMON BLOEMEN, a prominent Hong Kong-based bespoke design firm. As a doctor of philosophy in cultural studies, Solomon offers his understanding of cultures and history in connection to floral art, and we explore his unique approach to floral design and workmanship on this week's Flower Podcast. Learn more about Solomon and all of our past guests by visiting The...
2022-10-31
1h 01
ÇareBulanaDek Söyleşileri
Hedefli Kemoterapi ve Türkiye’nin İlk Yeni İlaç Adayı | ÇareBulanaDek Söyleşileri #8
AIFD #ÇareBulanaDek söyleşilerinde bu kez AIFD Sağlık Politikaları Direktörü Nihan Burul Bozkurt, RS Research Kurucu Ortağı ve Bilimsel Araştırmalar Direktörü Prof. Dr. Rana Sanyal, RS Research Medikal Direktörü Dr. Gülşah Nomak’ı ağırlıyoruz.Bu bölümde Prof. Dr. Rana Sanyal, geliştirme adımları Türkiye’de atılmış ülkemizin ilk yeni ilaç adayını anlattı. Dr. Gülşah Nomak ise klinik araştırmalarda geldikleri noktayı paylaştı. BIO Startup Program’ın 2017 finalistlerinden biri olan RS Research yöneticileriyle klinik çalışmalardan girişimcilik ekosisteminin bugünü ve geleceğine dair ç...
2022-10-07
34 min
How We Bloom
Master Floral Designer w/ Dr. Jim DelPrince
Send us a textDr. Jim DelPrince loves people and petals. This Mississippi State University floral professor taught students for 23 years. As a Mississippi Extension Service Specialist, he now teaches floral design to consumers. This hybrid online/onsite Master Floral Designer course draws attendees from multiple states. From small children to senior citizens, eager participants learn to create beauty by arranging botanicals. Interested? Click here! Jim shares the details with Sharon McGukin in this podcast.How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews...
2022-10-07
47 min
Botanical Brouhaha Podcast
BB+ (Ep. 23) Hitomi Gilliam on the FREESIA Summit
TODAY'S GUEST: Hitomi Gilliam AIFD TODAY'S TOPIC: FREESIA Summit Today I've invited our friend Hitomi Gilliam back to the podcast to talk about the FREESIA Challenge & upcoming FREESIA Summit she co-founded with Gregor Lersch and Colin Gilliam. Since the summit is right around the corner, I've asked Hitomi to give us the scoop because it's an incredibly affordable educational opportunity with a top-notch lineup of educators and designers! What is the freesia summit? It's 3 days of virtual presentations from industry leaders on how they practice and approach sustainability in floristry.
2022-09-19
22 min
The Flower Podcast
Asking for the Sale: Christi Lopez AIFD EMC
Creative entrepreneurs often have challenges balancing their creativity with the demands of day to day business activities. Our guest this week has more than 30 years experience designing, managing and marketing her own floral business. Christi Lopez AIFD EMC now helps coach floral entrepreneurs by helping them overcome negative mindsets and other obstacles that hold them back from growing their business to their full potential. In this episode we have fun chatting about starting new habits for business growth, growing our own potential, and how to get the yes when selling weddings, events, or flowers in your flower...
2022-09-12
58 min
The Business & Pleasure of Flowers
Retail Business Adjustments & Customer Service with Julie Poeltler AIFD, PFCI, IMF, CAFA
Episode 140: Vonda is joined by her bestie, Julie Poeltler AIFD, PFCI from Julie's Fountain of Flowers in the Iowa City, IA area. With over 40 years of owning her retail shop, Julie shares her thoughts on what's happening in her business and how she has made necessary adjustments. She also talks about the increase of kindness and trust of her customers and how she has built those relationships. Our sponsors:Flower CliqueFlower Prep SchoolSales Prep School Sympathy Prep SchoolSponsored by: Flower CliqueFlower Clique Prep...
2022-08-30
28 min