Shows
Unspoken SecurityIs Any Security Marketing NOT Bullshit?In this episode of Unspoken Security, host AJ Nash sits down with Emily Phelps, Director of Marketing Communications at CYWARE. They dive into the core challenges and strategies in cybersecurity marketing. Emily emphasizes the importance of not just attracting customers but ensuring they are the right fit to prevent churn and frustration. She highlights the need for authenticity in marketing messages, noting that misleading claims can harm both the company's reputation and customer trust.AJ and Emily also discuss the essential goals of marketing within the cybersecurity industry, stressing the need to build and retain a loyal...2024-09-031h 09