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AL Luckett

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AI Ascent with Dr. Jonathan LuckettAI Ascent with Dr. Jonathan LuckettAI Agents—EP14In this episode of AI Ascent with Dr. Jonathan Luckett, we explore the dynamic world of AI Agents—intelligent systems that are rapidly transforming the way we work, live, and connect. From the chatbots handling customer service to autonomous vehicles navigating our streets, AI agents are becoming the backbone of modern automation and decision-making. Dr. Luckett breaks down the different types of agents, how they operate, and why they’re at the forefront of AI innovation. You’ll discover real-world applications across industries, gain insight into their evolution, and get a glimpse of what the future holds as these digita...2025-05-0243 minThe IT Experts PodcastThe IT Experts PodcastEP229 – Ask Stuart #19 – Help! …I’m Scared of Niching My MSP Marketing with Ian Luckett & Stuart Warwick Or more accurately, the fear of niching. It’s that internal tug-of-war between wanting more leads and being scared that if you narrow your focus, you’ll somehow lose out on opportunities. So in this episode, I turned the tables and interviewed my co-host Ian Luckett, who’s been doing some seriously powerful work with our clients on this very subject over the past 12 months.  Let’s get this out in the open straight away – niching is not about turning people away or putting your business in a box. It’s about getting clear on who you help, how you...2025-04-2117 minDJ Al LuckettDJ Al LuckettKane Fm Show 2 Hour Mix with Al Luckett 02042024This weeks 2 Hour Mix with Al Luckett on Kane FM.2024-05-031h 56The IT Experts PodcastThe IT Experts PodcastEP173 - Ask Stuart #11 - How Do I Know if I Am Being Successful in My MSP? with Ian Luckett and Stuart Warwick Having cash in the bank, a steady stream of clients, and a growing team might seem like indicators of success, but as we explore with Stuart, success in the MSP world is much more subjective than it first appears. Our conversation unpicks the complexities of defining and measuring success in a sector where survival can often overshadow strategic growth.   When starting your MSP, the initial focus is usually on getting the business off the ground rather than defining what success looks like. This survival instinct, while crucial, can later obscure the true potential of an MSP to ev...2024-03-0818 minThe IT Experts PodcastThe IT Experts PodcastEP172 - Ask Stuart #10 How Do I Get Aligned with My Business Partner with Stuart Warwick and Ian Luckett Stuart kicks off the discussion by highlighting the enormity of this challenge, especially for MSPs with multiple directors or partners. He emphasises that alignment isn't just about being on the same team; it's about sharing a vision, strategy, and direction. With various dynamics at play, from differing skill sets to diverse personalities, finding common ground becomes paramount.    As Stuart delve deeper on the matter, he sheds light on the common scenarios encountered in MSP partnerships. Often, there's a techie partner and a business-savvy one, leading to clashes in priorities and approaches. However, he stresses the im...2024-03-0117 minThe IT Experts PodcastThe IT Experts PodcastEP171 - STOP Drowning in Desktops and START Finding Your Missing Minutes with Ian Luckett  As Stuart and I have learned firsthand, being an MSP business owner can feel like a constant struggle to find time for strategic growth, client relationships, and even just a moment to breathe. That's why we're here to share some invaluable insights and strategies to help you shift from being a bottleneck to a delegating dynamo, allowing you to build a business that works for you, not the other way around.    In just two weeks, we've got a game-changing online masterclass coming your way, where we'll be unveiling our secret weapon: the Create More Time form...2024-02-2804 minThe IT Experts PodcastThe IT Experts PodcastEP170 – The Reality of Securing Your MSP in 2024 with Keith Hayes and Ian Luckett One key takeaway from our conversation with Keith is the importance of taking a proactive approach to security rather than simply relying on reactive measures. Keith emphasises the need for regular checking and monitoring, stressing that security should be someone's whole responsibility within the MSP team. By implementing thorough ticket triage and actively protecting against potential threats, MSPs can instil confidence in their clients and demonstrate their commitment to safeguarding their systems.    Change control emerges as a fundamental aspect of maintaining security within an MSP environment, according to Keith. Understanding what changes are being made an...2024-02-2329 minThe IT Experts PodcastThe IT Experts PodcastEP169 – BF Edition – Maximising MSP Profitability with Ian Luckett First up, let's talk about the importance of knowing your numbers. I can't stress this enough - understanding your finances inside out is absolutely crucial if you want to achieve long-term success in this game. It's not just about glancing at your bank balance now and then; it's about diving deep into your P&L, getting to grips with your cash flow, and knowing exactly where every penny is coming from and going to. Remember, your bank balance alone does not reflect the true health of your business. By getting a solid grasp on your numbers, you'll be better...2024-02-1610 minThe IT Experts PodcastThe IT Experts PodcastEP168 - So You Think You’re Busy! - Getting Out of Overwhelm with Claire Jenks & Ian Luckett One of the key takeaways from our conversation is the importance of prioritizing self-care, particularly in the realms of sleep, nutrition, and exercise. Claire emphasizes the significance of refuelling and recharging our bodies to maintain peak performance, especially in high-stress environments like the MSP industry. By focusing on sleep quality and adopting small lifestyle changes, such as time chunking and delegating tasks effectively, we can enhance our productivity and overall well-being.    We discuss the detrimental effects of procrastination and perfectionism, which often lead to paralysis and hinder growth in business. Claire encourages MSP owners to da...2024-02-0931 minThe IT Experts PodcastThe IT Experts PodcastEP167 - Embracing the Power of Culture Fit in MSP Recruitment with Jane Matthews & Ian Luckett Whether it's the struggle to find quality candidates or the uncertainty of what roles to fill, recruitment can indeed be a daunting task. But in this discussion with Jane Matthews, we explored the transformative power of a cultural fit in your MSP and how it can make a significant difference in your employee engagement and team-building efforts.   We started our conversation by addressing the state of recruitment in the post-COVID world. Jane highlighted that we've transitioned from an employee-driven market to an employer-driven market and are now settling into a hybrid model. However, she emphasized the importance of...2024-02-0223 minThe IT Experts PodcastThe IT Experts PodcastEP166 - Creating a World Class Service Delivery Culture in your MSP with Darren Strong & Ian Luckett Darren kicks things off by emphasizing the critical importance of having a Unique Selling Proposition (USP) in the MSP sector. In a market saturated with providers, standing out is a challenge, and your USP is your secret weapon. Often, MSPs fall into the trap of offering generic USPs like quick response times or dedicated account managers. Darren advises us to dig deeper. He suggests that we ask our existing clients what made them choose our services and what they value most. This feedback can uncover the unique strengths that can set your business apart.    But ha...2024-01-2629 minThe IT Experts PodcastThe IT Experts PodcastEP165 - Are You Already An MSSP? Building Your Own SOC with Mark Taylor and Ian Luckett Mark Taylor, the CTO and co-founder of Chorus, a 24-year-old traditional MSP with a strong Microsoft focus, provided a wealth of knowledge on this subject. He explained that Chorus has three core streams: traditional managed services, a Microsoft-focused Dynamics practice, and a security web practice that has been operating for about five years.    The discussion started with a focus on the evolving threat landscape over the past 18 months. Mark emphasized that security breaches can often be triggered by the simplest mistakes, such as leaving a back door open. MSPs are increasingly targeted by cybercriminals, making se...2024-01-1928 minThe IT Experts PodcastThe IT Experts PodcastEP164 - You’ve Found the Right Candidate... Now What? with Meg Fenney & Ian Luckett The Value of Consistency and Self-Investment   Meg starts by emphasizing the importance of consistency in building a high-performing team. To achieve this, business owners need to invest time in learning and growing themselves. Consistency, combined with self-investment, leads to the development of valuable managerial skills. Business leaders should focus on continually improving their skills, aligning their values with their team, and driving the company's mission forward.    The Role of Managers and Team Leaders   Meg highlights the critical role of managers and team leaders in nurturing talent. They should be willing to be vul...2024-01-1233 minThe IT Experts PodcastThe IT Experts PodcastEP163 - 5 Marketing Myths Smashed to Pieces with Paul Green & Ian Luckett Myth #1: Marketing is a One-Time Event  Paul Green kicks things off by dispelling the myth that marketing is a one-time event. Many MSPs mistakenly believe that a single campaign or event will bring them a flood of clients. In reality, marketing should be a consistent, ongoing effort. As Paul aptly puts it, "Marketing is a bit like feeding a garden; you need to keep watering it if you want it to grow."    Myth #2: Marketing Requires a Huge Budget  Our discussion then delves into the misconception that effective marketing requires a significant fina...2024-01-0534 minThe IT Experts PodcastThe IT Experts PodcastEP162 - 2024 Let's Go! How to Make This Year Matter with Ian Luckett & Stuart Warwick One of the fundamental concepts we explore is whether you'll choose to be a competitor or a creator in 2024. It's a choice that can significantly impact the trajectory of your MSP. Competing means constantly fighting for a share of the existing pie, believing resources are limited, and you need to outwork the competition. But is that the best approach?    Stuart encourages MSPs to consider becoming creators instead. This mindset shift involves innovating, focusing on what you can build uniquely, and differentiating your business from the competition. Rather than fighting for scraps, become the creator of so...2024-01-0118 minThe IT Experts PodcastThe IT Experts PodcastEP161 - An MSP Year to Remember with Ian Luckett & Stuart Warwick So, it seems apt as we recap our top 4 episodes, that we start with one of the most common challenges we see facing MSPs -   knowing where to start when it comes to growing their businesses.     In Episode 139, titled "Where Do I Start When I Want to Grow My MSP?" we addressed this common hurdle. Many MSPs struggle to navigate the overwhelming amount of support and resources available. The key takeaway here is that finding the right starting point is crucial. Building a clear growth plan is the first step in the journey.   ...2023-12-2522 minThe IT Experts PodcastThe IT Experts PodcastEP160 - Ask Stuart #9 - What Should the People Structure of My MSP Look Like with Stuart Warwick & Ian Luckett Building the right team and establishing a well-structured workforce is essential for any MSP looking to scale and thrive. Stuart shares his invaluable insights on this often-challenging topic, shedding light on why it's such a crucial issue and offering practical tips to help you get it right.    Understanding the Challenge   As Stuart explains, creating the ideal people structure within your MSP is a challenge because it revolves around, well, people. Managing a team, particularly as your MSP grows, becomes one of the most complex and significant tasks. It's not just about hiring the righ...2023-12-1523 minThe IT Experts PodcastThe IT Experts PodcastEP159 - The Human Way to Get More Sales with Julie Hutchison & Ian Luckett In this episode, Julie and I delve into the world of MSP sales, offering you practical strategies to enhance your sales process and build stronger relationships with your clients. We understand that selling can be a daunting task, especially for tech-savvy individuals, but fear not – we're here to help you navigate the path to more sales and greater success.    The Six Human Needs    Julie introduces us to the concept of the "Six Human Needs," a framework popularized by Tony Robbins. These needs underpin human behaviour and influence our decision-making. By understanding and ad...2023-12-0822 minThe IT Experts PodcastThe IT Experts PodcastEP158 - Ask Stuart #8 - How Do I Get More Cash in My Pocket with Stuart Warwick & Ian Luckett Stuart begins by emphasising the importance of scrutinising costs, both in your personal finances and within your MSP. It's astonishing how often we overlook those small monthly subscriptions that add up over time. Stuart shares a recent example of a client who discovered £2,300 in unnecessary recurring costs, equivalent to a full-time engineer's salary. So, a quick win for boosting your MSP's cash flow is to regularly review your expenses.    Knowing your numbers is the next crucial step. Stuart highlights that it's not just about tracking money in and out; it's about understanding the components of you...2023-12-0119 minThe IT Experts PodcastThe IT Experts PodcastEP157 - Ask Stuart #7 - How Do I Get More from My Existing Clients with Stuart Warwick & Ian Luckett Stuart begins by emphasising the significance of existing clients, referring to them as the "Golden Goose" of your business. The key, he says, is optimising the relationship and revenue you have with them. Many MSPs leave a significant amount of recurring and one-off revenue on the table when they neglect their existing clients. The goal is to encourage your "Golden Goose" to lay more golden eggs, and this episode is all about how to achieve that.    Stuart shares a compelling example of a client who put seven figures of additional revenue into their business in le...2023-11-2415 minThe IT Experts PodcastThe IT Experts PodcastEP156 - Ask Stuart #6 - Why You Need A-Players in Your MSP with Stuart Warwick & Ian Luckett Defining A-Players  So, what exactly are A-players in the MSP world? Stuart breaks it down for us. A-players are those individuals who are not just content with the status quo. They have the drive to step into their full potential in their careers, often going above and beyond their job description. These are the people who aspire to lead, innovate, and make a significant impact on your MSP.     If you're an ambitious MSP looking to scale confidently, A-players are the ones you want on your team.    The Consequences of Not Ha...2023-11-1724 minThe IT Experts PodcastThe IT Experts PodcastEP155 – BF Edition – How to Feel Great Every Day with Ian Luckett The Importance of Quality Sleep    First and foremost, let's talk about sleep. It's not just about catching a few hours of shut-eye; it's about getting quality rest that leaves you feeling rejuvenated and ready to conquer the day. I can't stress enough how critical this is. We all know how tempting it can be to scroll through social media or binge-watch Netflix late into the night, but these habits can wreak havoc on your sleep patterns.    I've made a conscious effort to prioritize my sleep by establishing a routine. Lights out at 1...2023-11-1017 minThe IT Experts PodcastThe IT Experts PodcastEP154 - Getting Unstuck - Client Success Stories with Julian Shelley & Ian Luckett Julian Shelley, a successful MSP owner, began his journey in 2011 when ‘Managed Service Provider’ was not yet a widely recognized term. He started his business with a clear goal: to provide IT support that was better than what he had experienced as an employee in other IT companies. Over the years, his company, Woodstock IT, grew steadily, adding one employee per year and, by 2023, had a team of 13 dedicated professionals. However, despite this growth, Julian began to feel stuck and disconnected from his passion for the business.    The turning point came when Julian attended an MSP Gr...2023-11-0322 minThe IT Experts PodcastThe IT Experts PodcastEP153 – How to Sell More by Doing Less with Danny Boyle and Ian Luckett We kick off the episode discussing the power of acronyms and models in sales. Danny and I both love the clarity they bring to complex topics. Danny introduces the concept of a sales model that can be a game-changer for MSPs.     BANCOUT is the model designed to make your sales process more straightforward and enable you to communicate your value more effectively to potential clients. BANCOUT stands for Buyer, Authority, Need, Competition, Opportunity size, Unique, and Timeline. By following this model, you can ensure you're consistently driving towards your goal of selling more.   ...2023-10-2732 minThe IT Experts PodcastThe IT Experts PodcastEP152 - 10 Top Tips to Supercharge Your Team with Ian Luckett 1. Start at the Top - Plan Your Future Structure:   To set your MSP on the path to success, begin with a clear vision of your future organizational structure. Many MSPs start with a flat structure, but as you grow, it's essential to plan where each team member fits in. This strategic planning will help you determine when and who to hire, ensuring that your team evolves in line with your business goals.    2. Set Quarterly Goals and Share Them:   Don't just keep your goals to yourself. Share them with your team! Quarterly goals...2023-10-2026 minThe IT Experts PodcastThe IT Experts PodcastEP151 – BF Edition – Time to Look in The Mirror and Run Your Own Race with Ian Luckett Here are our top three tips to help you get out of your own way:    1. Be Consistent and Build a Great Simple Plan:   We've all heard it before, but consistency is truly the key to success. This mantra applies more than ever in the MSP world. The marketplace can be unpredictable, and technology is perpetually evolving. Focusing on a well-structured plan, being consistent in your approach and staying accountable will set you on the right path. Remember, the beauty often lies in simplicity. You don't always need an elaborate strategy. Sometimes, all it take...2023-10-0616 minThat\'s LifeThat's LifeA Talk with Ryan Luckett: From Death to LifeThe long awaited "Ryan Luckett" podcast episode is finally here! Join us as we talk all about Ryan's story, from being in the deep depths of sin, to fully knowing and pursuing Christ... oh yeah... and how him and I met too.2023-09-301h 06The IT Experts PodcastThe IT Experts PodcastEP150 – Why Your Story Is Important with Matt Newton and Ian Luckett In this episode of the IT Experts Podcast, we had the pleasure of diving deep into a rich conversation with a 7-figure Ex-MSP business owner, Matt Newton. Matt's story isn't just another tech journey. It’s an illuminating narrative on the power of Vision, Values, and understanding one's own WHY in the business landscape.     Matt is of the firm belief that any tech solution or business model can be exponentially enhanced when grounded in a clear and robust vision. Through our discussion, he shed light on how his own vision, crystalised over time, became the guidi...2023-09-2941 minThe IT Experts PodcastThe IT Experts PodcastEP149 - Why You Shouldn’t Miss the 2023 MSP Global Event with Christian Jaeger, Soeren von Varchmin and Ian Luckett MSP GLOBAL, bought to you by the creators of CloudFest, is an opportunity to join the top leaders in the MSP space to gain the insights and make the connections you’ll need to thrive in this constantly changing industry.  Soeren talks about some of the headline speakers that will be taking to the stage including Sanna Marin, Former Prime Minister & Head of Government of Finland. It isn't every day that we get to hear about the youngest Prime Minister of Finland making her mark, especially in such a male-dominated sphere. Soeren passionately emphasised how vital such progress is for...2023-09-2227 minThe IT Experts PodcastThe IT Experts PodcastEP148 - The Top 5 Helpdesk Automations that every MSP needs with Bradley Munday from Uptime Solutions and Ian Luckett Bradley Munday from Uptime Solutions joined us to shed light on the top 5 automations every MSP should be integrating.    First and foremost, Escalations. A critical aspect of managing an incident is recognising its journey through the helpdesk. While automating the ticket escalation process is common, Bradley stresses the importance of ensuring your system automatically logs 'who' escalated 'what'. This isn't just about operational efficiency. It’s a treasure trove of information that pinpoints individual competencies and highlights areas requiring further training.    Up next is Tagging Tickets. With most PSA systems offering ticket...2023-09-1533 minThe IT Experts PodcastThe IT Experts PodcastEP147 - How to Get the Best Out of the MSP Global Event with Mark Copeman & Ian Luckett Our conversation began with Mark recounting his journey from his early beginnings. Mark's passion for technology was evident as he narrated his transition from the video content world to the technological arena. It was this shift that paved the way for him to be an instrumental figure in helping businesses evolve with technology. His core belief is centred on the idea that technology should never be an impediment; instead, it should be a conduit for businesses to thrive. The essence is to ensure that technology complements business operations and aids them in achieving their objectives seamlessly.    2023-09-0124 minThe IT Experts PodcastThe IT Experts PodcastEP146 - Ask Stuart #5 - How Do I Get More Fresh Leads in My MSP with Ian Luckett & Stuart Warwick Stuart and I embarked on an enlightening journey through the power of a Call to Action (CTA) in the realm of MSP marketing.    What We Unpacked:    1. The Essence of CTA:  Stuart kicked off our discussion by highlighting how CTAs aren't just mere buttons or links; they're the pivotal connectors between content and action. He metaphorically described the absence of a CTA as "shooting blanks", emphasizing the missed opportunities when we don't guide our audience.    2. Deciphering the Sales Process:   Stuart shared a valuable perspective on the sa...2023-08-2520 minThe IT Experts PodcastThe IT Experts PodcastEP145 – BF Edition – You Are Not Alone with Ian Luckett The inspiration for this episode came from a recent event in our Growth Hub, where one of our accountability pods opened up about feeling overwhelmed by a series of changes in his business and personal life. Stuart's questioning in the pod helped him to share his feelings, which resonated with other members in the group, leading to a wave of support.    The message of this episode is that everyone in the IT channel and MSP business has been through these feelings of isolation and stress at some point. It's okay not to be okay. However, si...2023-08-1810 minThe IT Experts PodcastThe IT Experts PodcastEP144 – The Art of Having a Difficult Conversation with Julie Hutchison and Ian Luckett Julie shared the BIN model, which is designed to help you navigate difficult conversations with elegance and ease. The emphasis is on understanding and respecting the needs of both parties involved, creating an atmosphere for a win-win outcome. When you focus on what you need rather than what you dislike, you reduce the chance of pushback and pave the way for a more constructive conversation.    We delved into the importance of delegating within a flat structure, where many report into one or two individuals. Delegating isn't a sign of weakness or an admission that you ca...2023-08-1133 minThe IT Experts PodcastThe IT Experts PodcastEP143 - Ask Stuart #4 - How Do I Get More Out of My Team? With Ian Luckett and Stuart Warwick We dive deep into understanding how to get the right people in the right roles and encouraging them to perform at their optimal best.    One of the key points we discussed was the significance of communication, especially when setting expectations. We explained how businesses looking to grow and implement new technologies need to effectively communicate the implications of these changes to their staff. We stressed the importance of aligning expectations with the individual roles of team members, be it in projects, help desk, finance or other roles. We also highlighted how these expectations should translate in...2023-08-0417 minThe IT Experts PodcastThe IT Experts PodcastEP142 - Unravelling MSP Cyber Insurance with Trevor Cornbill & Ian Luckett Trevor stressed the importance for MSPs to have the right products to meet their customer’s needs, which enable them to deliver on the promises made.  As we broke down the technical jargon, it became clear that underwriters are not tech people...so it may be worth considering a specialist provider with experience in the IT sector to ensure you and your clients receive the correct cover.     During our conversation, we touched upon the topic of the importance of how compliance and the potential future of regulation for MSPs could actually help protect your business.   2023-07-2831 minThe IT Experts PodcastThe IT Experts PodcastEP141 - Ask Stuart #3 - Where do I start with Marketing my MSP? With Ian Luckett and Stuart Warwick Marketing is often described as the ‘holy grail’ of being able to scale your MSP effectively.  Deep down you know you need a Sales & Marketing engine in your business, one that will provide a steady flow of leads so that the business can grow consistently...but you’ve tried several different tactics, and nothing seems to work.  If this sounds familiar, you’ll want to give this episode a listen!    We kick off by discussing the shift in customer behaviour, brought about by our digital-first world. Stuart highlights the importance of consistent touchpoints with potential clients, exp...2023-07-2119 minThe IT Experts PodcastThe IT Experts PodcastEP140 - Ask Stuart #2 - How Do I Find More Time in My Day? With Ian Luckett and Stuart Warwick Stuart began our conversation by acknowledging a familiar scenario. Many MSPs feel like superheroes, swooping in to save clients who reach out to them directly. Yet, he highlights the need to evaluate the cost of these 'rescue missions', both in terms of time and potential revenue lost. You could be unknowingly spending substantial chunks of your day on £10 or £100 tasks, while your attention should be focused on high-value £1000 tasks that significantly contribute to your business's growth and profitability.    So, how do you rectify this situation? Stuart offers practical, actionable advice: set up auto-responses for emails and v...2023-07-1413 minThe IT Experts PodcastThe IT Experts PodcastEP139 – Ask Stuart #1 – Where Do I Start When Growing My MSP? With Ian Luckett and Stuart Warwick Stuart answers this question by sharing five key points. First up -   the importance of knowing your numbers. Understanding your financial position is crucial in any business endeavour and becomes the foundation of your business decisions.    Secondly, Stuart highlights the need to allocate our time effectively. As entrepreneurs, it is not uncommon to get caught up in tasks that are not of high value to our business. But Stuart emphasises that the choice is in our hands, and if we wish to do nothing, we must accept that nothing will happen.    Our th...2023-07-0717 minThe IT Experts PodcastThe IT Experts PodcastEP138 – The Secret to Building a Pipeline of Profit Part 3 with Ian Luckett and Stuart Warwick We first discuss the importance of client education, emphasizing consistent communication, regular newsletters, and informative emails. Utilising resources like exclaimer at the bottom of your email signature can significantly aid this continuous education process. When clients remember your advice or can refer back to past communication, you're enhancing your relationship with them and positioning your MSP as a trusted resource.  Stuart highlights the importance of planning and preparing for client meetings. Sending an agenda beforehand, focusing on business issues rather than technical ones, and leaving a memorable impression are all crucial aspects of a successful meeting. Simple g...2023-06-3021 minThe IT Experts PodcastThe IT Experts PodcastEP137 – The Secret to Building a Pipeline of Profit Part 2 with Ian Luckett and Stuart Warwick Welcome to the second part of The Secret to Building a Pipeline of Profit, a three-part series focussing on the fundamentals of Account Management, designed to help you maximise the opportunity with your existing clients.   In this episode, Stuart shared his insights into why it's important to strategise first, and then implement tactics. The first step involves stopping and thinking about what you currently have, and where you want to go with your client base. The right strategy underpins how you nurture the key relationships that form the bedrock of your business. Working on this aspect is no...2023-06-2321 minThe IT Experts PodcastThe IT Experts PodcastEP136 – The Secret to Building a Pipeline of Profit Part 1 with Ian Luckett and Stuart Warwick In this episode, Stuart highlights a crucial aspect: that the most challenging part of this process isn't necessarily the strategic application but overcoming self-imposed obstacles. This episode emphasises the concept of "getting out of your own way." Stuart explains how this key move can make a substantial difference, not only in the realm of account management but in various areas of running a successful MSP business. With newfound confidence and better conversations, MSP owners start unlocking their business potential.  In line with this, Stuart notes that these extra earnings don't instantly change net profits, as the funds a...2023-06-1617 minThe IT Experts PodcastThe IT Experts PodcastEP135 - Why the IT Channel Is Broken with Phylip Morgan and Ian Luckett Phylip emphasises the need for MSPs to prioritise customer retention over acquisition. He highlights that nurturing existing relationships through regular reviews and strategic planning can help differentiate an MSP business in an increasingly automated market. Not only does this strengthens the bonds with the current clientele, but it also ensures that existing customers are adequately serviced and not overlooked amidst efforts to attract new ones.  We also discuss the invaluable lessons and opportunities within MSPs' existing client bases. Despite the attraction of new leads and expanding clientele, there's often untapped potential within existing relationships. Thus, reinforcing the p...2023-06-0935 minThe IT Experts PodcastThe IT Experts PodcastEP134 - Break Fix Edition - Regaining Focus After 40 Bank Holidays with Ian Luckett By regaining focus and momentum, MSPs can build a business that works for them. So here are our top 3 tips:    Communicate and Check-In with Your Team  Revisit Financial and Business Targets  Create Weekly Outcomes  2023-06-0211 minThe IT Experts PodcastThe IT Experts PodcastEP133 – Securing Your Stack with Andrew Eardley from MSP Easy Tools and Ian Luckett Andrew shares a real example of how MSP Easy Tools was able to identify a breach within an MSPs system, who was trialling their software. Initially, the client thought it was a system error but upon closer inspection, it was revealed that cybercriminals had infiltrated the MSPs platform for over 90 days, unnoticed, posing a threat to all their clients. Andrew elaborates on how his company swiftly helped the client to secure their system and protect all their tenants, as well as sharing some of the core principles that can help MSPs reduce cyber risk both in their own business...2023-05-2631 minThe IT Experts PodcastThe IT Experts PodcastEP132 - How to Recruit and Retain the Right People in Your MSP With Dean Watmough and Ian Luckett Kicking off the episode, Dean explains why working with an agency who understands your industry is key and Humnize’s focus on working with MSPs. We discuss the changes in the tech space and how it has affected recruitment and working dynamics.  Dean and I then talk about the importance of having the right people in the business, the challenges faced by MSPs in rushing to fill positions and overlooking red flags in the recruitment process. Both of us agreed that there is a need for a well-defined onboarding and induction process for new hires once you’ve id...2023-05-1930 minThe IT Experts PodcastThe IT Experts PodcastEP131 - Getting Started with Marketing - Powerful Platforms - Part 3 with Ian Luckett First off, we introduced you to the powerful platforms that you can make use of to further supercharge your MSP marketing. We also discussed the importance of platform selection and messaging, understanding analytics and content resonance and how to avoid common marketing pitfalls.  Then we take you through the customer journey; from social media platforms to your website and how email and CRM systems play their role in the whole process. We also talk about how to understand your email CRM metrics, email lists, content planning and creation strategies, and how to make the most of your b...2023-05-1223 minThe IT Experts PodcastThe IT Experts PodcastEP130 - Getting Started with Marketing - Magic Messaging - Part 2 with Ian Luckett This second episode is all about activating the magic wand of messaging.   I will give you tips, strategies and what’s important to get your marketing approach out from having a Sky Ball Syndrome.  This will also help you produce quality content and learn the necessary things to consider so you can build that trust and credibility among the people you deal with in your business.  This episode is more efficient when you listen to Episode 129 first and tune in for the next episode of this three-episode Sales & Marketing mini-series.   I hope you...2023-05-0521 minThe IT Experts PodcastThe IT Experts PodcastEP129 – Getting Started with Marketing - The Perfect Process - Part 1 with Ian Luckett In this episode of the IT Experts Podcast, I'm excited to bring you a Marketing mini-series in three episodes!  Sales and marketing are massive subjects where people don’t know where to start. Is it on apprentice, agency, online course or training?   In this first episode of the mini-series, we are going to talk about Process.    This covers sales funnels, TOF / MOF / BOF, and data tracking CRM or marketing CRM which I hope you really consider in your process.   I also talk about the journey of education and the opportunity in learning...2023-04-2817 minThe IT Experts PodcastThe IT Experts PodcastEP128 – How to Turn Bad Day Into a Great Day with Ian Luckett In this episode of the IT Experts Podcast, it’s just me with another life-changing conversation for you  It is important for us to understand that not every day can be full of fun, happiness and progress.  However, join me in this episode where I help you to recalibrate our mindset to help you make a bad day into a great day.  At the heart of this show we ran through an exercise of Red & Green language and what we need to do to help us progress and grow as individuals as well as bu...2023-04-2416 minThe IT Experts PodcastThe IT Experts PodcastEP127 - Daring to Delegate - The Art of Supercharging Your Team with Ian Luckett I am lucky to speak to you about a very important strategy. Let’s unbuckle this D-word that will help us boost our MSP growth in every aspect.   For most of us, MSP or business owners, we tend to involve ourselves ensuring that all areas in our team is performing well. Our want and need to be in control put us in administrative challenges. However, tune in as I talk about tips and strategies on how to face the dilemma of assigning someone else to do the work.   I also love how this episode revelead some o...2023-04-1718 minThe Entrepreneur EnthusiastThe Entrepreneur EnthusiastWhat Is The Entrepreneur Enthusiast Podcast | Joe Luckett | EP1Welcome to Entrepreneur Enthusiast podcast, where we share the stories of founders who've taken their businesses from a dream to reality.This podcast is designed to help you be successful as an entrepreneur. Featuring interviews with thought leaders, entrepreneurs, and the latest research in business and marketing...If you are an entrepreneur or considering starting one this podcast may interest you.Telling stories, sharing insights and learning about the people behind the scenes on our show. Entrepreneurship is not just about business. It's about creating a life you love.2022-12-2811 minThe Entrepreneur EnthusiastThe Entrepreneur EnthusiastHow To Feel Secure In Nurturing Your Emotions | Joe LuckettHere's a short video on how to nurture your feelings in daily life. If you are tired of feeling bad, or putting up with bullshit, you need to start paying attention to how you feel. 🔥I'm sharing a video about feeling safe to nurture one's feelings, In this episode of "Nurturing Your Feelings," it's all about the collection of lessons that I've learned about what's worked for me in my own journey of developing self-awareness and self-mastery. In this video, I talk about the first piece of advice I received from a counselor and how it saved my...2022-11-1403 minIt Is What It IsIt Is What It IsThe lightLet's talk new relationships --- Support this podcast: https://podcasters.spotify.com/pod/show/mar-luckett/support2022-06-2505 minThe IT Experts PodcastThe IT Experts PodcastEP091 - Introducing The MSP Growth Hub with Ian Luckett & Stuart Warwick This interesting, laughter-filled, and almost unfiltered episode is brought to you by myself and Stuart Warwick, who will now become a permanent co-host of the show, to share with you our journey, from how we met to how we have been working for the past year to make The MSP Growth Hub come alive.  We also share with you the reason and the purpose and the mission behind why we decided to build the MSP Growth Hub and what you will expect from us from now on.  Stuart also discusses The MSP Journey that he kn...2022-05-0827 minIt Is What It IsIt Is What It IsTough realityLet me take you down a road I never thought I'd be on. --- Support this podcast: https://podcasters.spotify.com/pod/show/mar-luckett/support2022-04-2515 minIt Is What It IsIt Is What It IsWhere have you been?It's been awhile since I've recorded anything. A lot has changed since the last upload and I fully plan on getting into the details of it. Kept this one short and am working on getting enough together to give y'all the best and true story of how my life has changed. --- Support this podcast: https://podcasters.spotify.com/pod/show/mar-luckett/support2022-04-2502 minThe IT Experts PodcastThe IT Experts PodcastEP073 – BF Edition – The IT Experts Podcast 2021 A Year in Review It has been a long year, and it made perfect sense to look back at the most downloaded episodes that resonated with the MSP community the most.  We have made so many connections over that last year and we didn’t let the travel restrictions get in the way!  Many I am now proud to call great friends!   Here's our top 10 episodes for this year, to listen to the individual shows, just click the titles.  #10 - EP035- Getting Productive and Profitable with Your PSA with Chris Timm and Ian Luckett  We had a great chat wit...2021-12-2714 minThe Moral Minority ShowThe Moral Minority ShowS6E3: The Prophetic Voice | Josh LuckettWhat does it mean to be Prophetic? Many of those who deconstruct their faith do so because of the abuse or hypocrisy they may have experienced from their faith community.  To combat the growing epidemic of those who speak out against injustice eventually leaving the Church, the community of Jesus must encourage the prophetic voices in our spaces. How should the Church respond when oppressive political movements and religious leaders have made strange bedfellows? In this episode, Joel and Josh elaborate on what The Prophetic Voice is, and how it has been both embraced and shunned in communities of J...2021-04-271h 07Muhaymin Luckett Audio DramasMuhaymin Luckett Audio DramasVICTIMS- CHAPTER ONE ( Introduction)VICTIMS is originally a play written by Muhaymin Luckett PLOT- A man who hasnt completely gotten over his past, brings his baggage into his relationship. ENJOY THIS SERIES :) *THIS IS A LOW BUDGET PROJECT, AS TIME MOVES ON, QUALITY WILL INCREASE, PLEASE BEAR WITH ME  DISCLAIMER I do not claim or take ownership of any of the music used in this video. All rights are reserved unto the artist who have created the music and the audio library from YouTube. Enjoy *MUSIC CREDS* Life by Roa https://soundcloud.com/roa_music1031​  Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: https...2021-02-2510 minMuhaymin Luckett Audio DramasMuhaymin Luckett Audio DramasMeet the CreatorHello , My name is Muhaymin Luckett, enjoy the ride with me. SOCIAL MEDIA- feel free to contact me! PERSONAL IG- @instaluckett BUSINESS IG- @artisticmind1212021-02-2511 minIt Is What It IsIt Is What It IsLets talkWhere have a been and what have I been doing. Trying to figure out life and how to keep people motivated. We all struggle we are only human. I just can't seem to wrap my head around that. I truly appreciate those of you that take the time out of your day to listen to me. Thank you all so so much. From the bottom of my heart. --- Support this podcast: https://anchor.fm/mar-luckett/support2020-11-1400 minIt Is What It IsIt Is What It IsI've become too niceI've been doing any and everything under the sun for everyone except myself and now that is being taken advantage of. Its time for a change and some people are going to be upset, but its a part of life. Sit back and get ready --- Support this podcast: https://anchor.fm/mar-luckett/support2020-09-2516 minIt Is What It IsIt Is What It IsRamble timeLets talk.... be more, sarms, and trust in relationships. Trust is everything. --- Support this podcast: https://anchor.fm/mar-luckett/support2020-09-0717 minIt Is What It IsIt Is What It IsYou can do it!People are going to talk. It is simply just how the world works. Everyone has either something positive or something negative to say. Don't let that stop your drive. Get yourself mentally tough and push through it all --- Support this podcast: https://anchor.fm/mar-luckett/support2020-08-2413 minIt Is What It IsIt Is What It IsGym, relationships, commitmentLets talk the gym and relationships in the episode and the commitment between both --- Support this podcast: https://anchor.fm/mar-luckett/support2020-08-1718 minIt Is What It IsIt Is What It IsWhat I do to push myselfWe all need that extra push sometimes. There is nothing wrong with that. I chose the redcon1 tier operator program. And I've been working hard for the last few months to bump up to tier3. Let me tell you what its all about. --- Support this podcast: https://anchor.fm/mar-luckett/support2020-08-0915 minIt Is What It IsIt Is What It IsGet your ass upYou want to workout. You don't need a gym. Get outside walk alittle and the next day walk some more eat right get yourself feeling right. --- Support this podcast: https://anchor.fm/mar-luckett/support2020-08-0315 minIt Is What It IsIt Is What It IsLets chatStory time about a freaking face mask, my weird schedule and hw the gym is going. Here's to week 5 and 6 --- Support this podcast: https://anchor.fm/mar-luckett/support2020-07-2716 minIt Is What It IsIt Is What It IsWeek 4 let's goooFinishing up week 3 with work to do and fun to have stick around it's sure to get messy --- Support this podcast: https://anchor.fm/mar-luckett/support2020-07-1220 minIt Is What It IsIt Is What It IsWeek 3 done and overWe've made it through 3 weeks of the gyms being open and we haven't missed a day. Been working hard and putting in a lot of work. 9 more weeks to go. --- Support this podcast: https://anchor.fm/mar-luckett/support2020-07-0416 minIt Is What It IsIt Is What It IsWelcome to week 3Just finished up week 2 of the little gym adventure I am on. I've remained consistent the last two weeks so here we go. Let's rally up and get it done. If you are looking for the supplements I spoke of head over to redcon1.com search for HALO, SILENCER, DOUBLE TAP, MED KIT, MRE LITE, TOTAL WAR use code T20MarcelL and save 20% on your whole order let them know I sent you. Stay blessed everyone --- Support this podcast: https://anchor.fm/mar-luckett/support2020-06-2218 minIt Is What It IsIt Is What It IsThe switchAs a family we've made a few changes to our weekly flow. Going to bed earlier and eating dinner earlier. And eating cleaner. Need supplements head over to Redcon1.com and use code T20MarcelL at check out --- Support this podcast: https://anchor.fm/mar-luckett/support2020-06-1812 minIt Is What It IsIt Is What It IsBack to the gymGyms are open! Its time to get back on track. If you're looking to get back in shape, but lack in motivation let people around you know so they can help keep you on track. If you need any supplements head over to Redcon1.com and use code T20MarcelL at check out and save 20% on your whole order --- Support this podcast: https://anchor.fm/mar-luckett/support2020-06-1418 minIt Is What It IsIt Is What It IsMy opinion on whats be going onThe nation is in a fragile state right now. Sit tight. --- Support this podcast: https://anchor.fm/mar-luckett/support2020-06-0114 minIt Is What It IsIt Is What It IsLet's talk "sacrifice"What are you willing to let go of to reach your goals. Some things mean more than others, but you have to be willing to sacrifice to get where you want too be --- Support this podcast: https://anchor.fm/mar-luckett/support2020-02-2315 minThe IT Experts PodcastThe IT Experts PodcastEP010 – Using Data to Scale your Business with AJ Yager of Praxis Metrics and Ian LuckettIn this episode, I had the privilege to interview AJ Yager of Praxis Metrics Data from Austin, Texas. He will be sharing with us loads of tips on how you can learn, understand and implement Data Analysis that will help your clients grow and succeed their IT and Tech Businesses which will add value to your organization.  The purpose of this episode is to help business owners understand how Data works.  Why Data is important and how a deeper understanding on how we can analyse it in terms of Data Analysis can help Business owners su...2020-02-1736 minIt Is What It IsIt Is What It IsBack day and meal prep recapJust going over how today's workout went. Talking about my meal prep and everything in between. Enjoy --- Support this podcast: https://anchor.fm/mar-luckett/support2020-02-1119 minIt Is What It IsIt Is What It IsLet's talk power couples real quickPower couple are a beautiful thing. Two people wanting each other to be the best they can. Tune in I'll talk more on it later today. Stay blessed love you all --- Support this podcast: https://anchor.fm/mar-luckett/support2020-02-0808 minIt Is What It IsIt Is What It IsMy cut and my take on cyclingI never thought about cutting weight to see more definitions in my muscles I am new to it so we're going to see what happens. It's a new challenge for me, but I am excited. Listen in on my views on cycling --- Support this podcast: https://anchor.fm/mar-luckett/support2020-02-0213 minIt Is What It IsIt Is What It IsYou can do itStop letting negative people influence your choices. It's on you --- Support this podcast: https://anchor.fm/mar-luckett/support2019-11-1727 minIt Is What It IsIt Is What It IsIt's almost time to moveWe're down too our last couple weeks at our old place. Lots of lessons learned here and a lot more too come --- Support this podcast: https://anchor.fm/mar-luckett/support2019-11-1710 minIt Is What It IsIt Is What It IsPost workout ramble (Trailer)--- Support this podcast: https://anchor.fm/mar-luckett/support2019-11-1300 minIt Is What It IsIt Is What It IsWe're making some big moves in the next couple monthsMe and the family are making some moves. New content coming in 2020 new attitude new me new you whatever it may be let's do this thing. Conquer today. --- Support this podcast: https://anchor.fm/mar-luckett/support2019-11-1315 minIt Is What It IsIt Is What It IsIts onJust a short run down of what’s been going on. If you haven’t yet go check out my Instagram Mass_Monster400 if you’re looking for some motivation I have it for you. --- Support this podcast: https://anchor.fm/mar-luckett/support2019-10-0726 minIt Is What It IsIt Is What It IsI’m backIt’s been awhile since I’ve been here. Just wanted to speak on hitting 300 on a deadlift and getting positive feed back. Follow me on Instagram for more content @Mass_Monster400 Video of the 300lbs deadlift is on there. --- Support this podcast: https://anchor.fm/mar-luckett/support2019-09-3018 minIt Is What It IsIt Is What It IsAll it takes is one stepIt’s up too you to change your life no one is going to do it for you. Believe in yourself. Prove everyone wrong --- Support this podcast: https://anchor.fm/mar-luckett/support2019-09-1614 minThe Moral Minority ShowThe Moral Minority ShowS1E5: Women in Ministry | Valencia LuckettWe are returning to talk about women in ministry, alongside the mother of our very own Josh Luckett! Valencia is a devout mother, pastor, and wife. She pastors a church called "Family of Love" alongside her husband, Tony Luckett. Join us as she spiritually mothers all of us with her wisdom and truth.  You can support Valencia by purchasing her book on Amazon. Email us at themoralminorityshow@gmail.com. 2019-09-0554 minIt Is What It IsIt Is What It IsI’m doneAaahhhhhhhhh --- Support this podcast: https://anchor.fm/mar-luckett/support2019-08-1806 minIt Is What It IsIt Is What It IsShe’s goneNot actually just listen --- Support this podcast: https://anchor.fm/mar-luckett/support2019-08-0107 minIt Is What It IsIt Is What It IsMaking someone’s dayThis little kid had me on a new level of letting people in --- Support this podcast: https://anchor.fm/mar-luckett/support2019-07-1706 minIt Is What It IsIt Is What It IsHoly hellJust listen --- Support this podcast: https://anchor.fm/mar-luckett/support2019-07-0307 minIt Is What It IsIt Is What It IsJust a quick rundown of everything that’s been going on you know the usual.Get up and get it done. Be careful with who you trust and don’t let the socials get to your head --- Support this podcast: https://anchor.fm/mar-luckett/support2019-06-2920 minIt Is What It IsIt Is What It IsDo it for youIt’s okay to be a little selfish too many people are worried about what people think. Forget all that get up and get it done for you --- Support this podcast: https://anchor.fm/mar-luckett/support2019-06-2114 minIt Is What It IsIt Is What It IsJust explaining the issue I’m having with branding. Lots of work put in and no give backJust a quick update one what’s happening more to come.... --- Support this podcast: https://anchor.fm/mar-luckett/support2019-06-1708 minIt Is What It IsIt Is What It IsOmgLet’s get it --- Support this podcast: https://anchor.fm/mar-luckett/support2019-04-2807 minIt Is What It IsIt Is What It IsRandom rambleJust clearing the mind --- Support this podcast: https://anchor.fm/mar-luckett/support2019-04-2810 minIt Is What It IsIt Is What It IsDo youIt’s hard to understand sometimes, but you are truly the only one working for what you want. You have to put people aside and realize that you have to be able to do you. Support helps, but the work comes from you --- Support this podcast: https://anchor.fm/mar-luckett/support2019-03-1411 minIt Is What It IsIt Is What It IsThe beginningJust letting everyone know who I am and what I am here for enjoy --- Support this podcast: https://anchor.fm/mar-luckett/support2019-01-0804 minAndre Luckett\'s tracksAndre Luckett's tracksThe Mourning Gospel Stroll With Dj Luckett The Best In Old School Gospel2017-02-0714 min