Shows
Talking MarketingEpisode 65: The Hard Truths About Building Boston's Design CommunityWelcome back to Talking Marketing - Episode 65 - The Hard Truths About Building Boston's Design Community. This week I sat down with Catherine Headen-Carlucci — designer, consultant, and President of AIGA Boston — for one of the most honest conversations I've had about what it really takes to build a design community from the inside. We went deep on: — The gap between what designers are trained to believe design is, and what it actually is in practice — What AIGA Boston is doing that most designers don't know exists — Why Boston loses its talent to other cities and who's resp...
2026-05-051h 00
Talking MarketingEpisode 64: Agile Marketing: Beyond the Buzzword Hello and welcome back to Talking Marketing, Episode 64 — Agile Marketing: Beyond the Buzzword. In this episode, we sit down with Kamal Hans, an Enterprise Agile Coach and SAFe-certified practitioner based in Boston, who has spent his career helping global organizations — including Ericsson, Bose, Kronos, and Vistaprint — build more adaptive, collaborative, and effective ways of working. In this conversation, Kamal breaks down what Agile Marketing really means beyond the jargon, how marketing teams can deliver value earlier and learn faster, why feedback loops matter more than ever in modern marketing, and what organizations get wrong when they tr...
2026-04-2856 min
Talking MarketingEpisode 63: The Business of Being Human with Bob CargillWelcome back to Talking Marketing, Episode 63 - The Business of Being Human In this episode, I sit down with Bob Cargill - former AMA Boston president, educator, and the mind behind upcoming "The Bob Cargill Marketing Roadshow". We explored a tension every marketer is quietly dealing with right now: Why "being authentic" suddenly became a marketing tactic What AI is actually changing about marketing careers Why trust is getting harder to build (even when brands try) And why the most human brands often feel the least "polished" If you're working in marketing right now, this c...
2026-04-0646 min
Talking MarketingEpisode 61: Data, AI, and the New Marketing PlaybookIn Episode 61 of Talking Marketing, we explore how data and artificial intelligence are reshaping the modern marketing playbook. We sit down with Nick Stamoulis, President - Brick Marketing, a Boston-based digital agency with over two decades of experience helping brands navigate the evolving digital landscape. Together, they discuss how marketers can move beyond hype and build strategies grounded in data, long-term brand equity, and measurable revenue impact. In this episode, we explore: How agencies evaluate new AI tools and separate real value from industry noise Why first-party data and stronger tracking infrastructure are becoming essential The ri...
2026-03-121h 00
波士頓書評 Boston Review of Books Podcast特稿 | 私人利润优先：美国医疗系统的结构性问题编者按：美国医疗改革，无论是民主党追求“公平、平等”，还是特朗普走向“市场”，其实最后都变成了私人利润为主导的一个庞大产业的一部分，其高价、低效与不平等的结构性困境不仅无法消除，而且还不断加剧。特朗普的政策似乎更是南辕北辙，把本应是公共责任的医疗系统，更加转化为私人利润优先的庞大产业，这其实才是斯塔尔所说的美国医疗系统的根本问题所在。同时，私人利润驱动，似乎在其他领域同样也可以看见，庞大的资本像一个巨大的怪兽垄断、吞没了一切：不仅是医疗，还有教育、媒体、文化、小型的实体（如本文所说的小医院），甚至是政府本身……私人利润优先：美国医疗系统的结构性问题，谁能解决？2025年11月1日起，ACA（Affordable Care Act，俗称Obamacare）注册正式开放，然而令美国人震惊的是，2026年1月1日起，每月保费大幅度上涨，这是奥巴马医保自2010年实施以来涨幅最大的一次：根据凯撒家庭基金会 (KFF) 和美国预算与政策优先中心 (CBPP) 的最新分析，拜登政府實行的增强型保费税收抵免 (enhanced premium tax credits) 在 2025 年底到期，预计将影响超过 2400 万 ACA 市场参保人（主要是中低收入群体）。这些用户目前享受补贴，平均年度净支付 (net premium) 为 888 美元；若无行动，2026 年将升至 1908 美元，涨幅 114%。具体涨幅因收入水平而异，低收入群体可能从 0 美元大幅上涨，而高收入群体（>400% 联邦贫困线，FPL）将失去补贴资格，面临全额保费。实际上，受影响的不仅是ACA，还有针对低收入、老年人和残疾人的Medicare和Medicaid。在媒体上，对特朗普政府医保改革的批评很多，然而美国医疗体系并非如此简单。本文从历史角度简略分析医保历史，试图指出美国医疗的困境。保罗·斯塔尔：美国医保设计本质是利润产业美国医保系统的设计本质上是一场持续百年的“利润实验”，将医疗从一项公共责任转化为庞大产业，从而衍生出高价、低效与不平等的结构性危机。社会学家保罗·斯塔尔（Paul Starr）在其经典著作《美国医学的社会转型：主权专业的崛起与巨大产业的形成》（The Social Transformation of American Medicine: The Rise of a Sovereign Profession and the Making of a Vast Industry，1982年出版，获1984年普利策奖）中，谈到美国的医保系统设计源于19世纪医学专业化的“主权崛起”，经历20世纪的市场化和政府干预，演变成为今日私人保险与企业垄断主导的局面。19世纪初，美国医学充斥江湖郎中与低端从业者，医生地位低于律师。AMA于1847年成立（American Medical Association，美国医学会），推动标准化教育，将医学提升为“主权专业”——独立于市场、政府与公众的自治领域。医生宣称“高于市场”，强调伦理而非利润，并赢得公众信任，塑造了早期系统：私人执业、无广告、无价格竞争。 然而，1930年代的大萧条打破了早期的平衡。在失业潮下，医院面临倒闭，蓝十字蓝盾（Blue Cross Blue Shield）等非营利保险兴起，承诺支付医院费用，换取稳定收入。医生最初抵制，视保险为“企业医学”威胁专业自主，但战后经济繁荣与税务优惠（如雇主保险免税）加速产业化。到1950s，私人保险覆盖半数人口，医院从慈善机构转为“半企业”——行政费用从战前5%飙升至20%。斯塔尔强调，这一转型非必然：欧洲选择国家保险，美国却因AMA反对“社会化医学”，偏好市场模式，奠定利润优先的基础，这就产生了“专业 vs 市场”的冲突，从而导致种种问题：医生从主权者沦为产业劳工、医疗系统碎片化，行政负担沉重，医疗费用昂贵，甚至会导致医院合并浪潮，放大垄断。20世纪后期，美国医疗系统转型加速。1965年，政府引入Medicare/Medicaid，但私人保险仍主导90%市场。1970s的HMO Act（健康维护组织法）虽然旨在控制成本，却强化了企业介入：如UnitedHealth Group等巨头崛起，通过“预付制”压低支付，利润率达15-20%。自此，保险公司、医院和制药企业成为核心玩家，它们的决策优先股东回报，而非患者福祉。如今，美国医疗系统目前是全球唯一以利润为主要驱动的体系，这导致了多方利益相关者（如医保公司、医院和药厂）在追求获利时产生错位的激励机制，一起推高整体费用：医保公司通过高额行政费用（占总支出的18-20%）和严格理赔审核维持利润，2024年七大保险公司录得713亿美元利润，同时向CEO支付超过1.46亿美元薪酬 ；医院则依赖高定价策略，如2023年全国医院支出飙升至1.52万亿美元，同比增长10.4%，平均净患者收入从2019年的1.925亿美元增至2023年的2.425亿美元 ；药厂通过专利保护和频繁提价攫取超额收益，2024年美国药品支出从4370亿美元增至4870亿美元，增长11.4%，同期775种品牌药价格中位上涨4.5%，远超通胀率。可以說，在利润优先的市场逻辑下，医保公司、医院和药厂成为盈利实体，甚至可以说高盈利实体。以2020年到2024年为例：药厂平均利润率达23%（远高于S&P500，平均11-12%），医保约2-3%（稳定但高于银行业ROA 1-2%），医院虽边际仅**1-2%（因非营利主导），但总额庞大且成长率超通胀（2020-2024年平均年增10%），远胜零售或制造业（平均3-5%）。在医保公司、医院和药厂以及其他因素的合力下，美国医疗费用越来越贵，1950年医疗占GDP 4.5%，2025年，美国人均医疗支出预计达约1.49万美元，占GDP近18.5%。若是没有保险，连感冒都看不起不是一个笑话。同时，美国的医疗保险系统成为全球最碎片化的之一，没有单一的普遍覆盖模式，而是由多种公共、私人和混合计划组成，大致如下：1 雇主赞助保险（ESI）：覆盖约1.63亿人（占总人口的53.8%），特点是雇主主导、多样化计划但依赖就业稳定性，主要针对工作年龄成人及其家属，提供全面福利但保费分担不均；2 平价医疗法案市场（ACA Marketplace）：2025年开放注册期吸引2430万人选购计划（同比增长13%），针对无雇主保险的中低收入个体（收入100%-400%联邦贫困线），通过补贴控制成本、强调预防服务，但2026年增强型税收抵免到期将导致净保费平均上涨114%，预计覆盖人数锐减至不到2000万，无保险率将提高；3 医疗补助（Medicaid）：覆盖约7770万人（包括CHIP儿童计划），特点是州联邦联合资助、低成本或免费针对低收入家庭、孕妇、儿童和残疾人士，提供广泛长期护理；4 医疗保险（Medicare）：覆盖约6500万65岁以上老人和部分残疾人，特点是标准化但自付额较高，2025年受益于通胀调整但面临信托基金压力。此外，还有军人保险等其他保险等等。这些是联邦政府层面的保险，有的保险还需要配合州一级的保险使用，如医疗保险（Medicare）等，门诊看病只保险百分之80，还要另行购买专门的药物保险，否则对于患者来说，依然会看不起病。还有联邦保险Medicaid也并没有扩展到每一个州。奥巴马医保（ACA）和拜登医改：扩大了覆盖率却未控制市场在奥巴马实行医保改革之前，约84%的美国人有保险，主要依赖雇主提供（~58%非老年通过雇主） ，Medicare（13%）与Medicaid（14%）覆盖率有限，约4630万人无保险 。私人保险常因预存疾病拒保（非集团市场拒保率~25%）、终止保障或设上限，导致医疗破产率约62% 。2008年人均医疗支出$8,046全球最高 ，许多人因成本延迟就医或负债累累（53%报告减少医疗）。保费年涨9-10%以上 ，约82%民众不满系统，呼吁改革。2010年，借鉴2006年麻省医保（Romneycare）模式，奥巴马医保改革，即《平价医疗法案》（Affordable Care Act，ACA，俗称Obamacare）正式实施，旨在解决美国医保系统的核心结构性问题：私人利润优先于公共健康，导致高价、低效与不平等。ACA的三大支柱——扩大覆盖、保护消费者与降低成本——本意是通过市场机制与政府
2026-03-0225 min
Talking MarketingEpisode: 59 From Vision to Value: Creative Marketing That Moves ResultsEpisode 59 From Vision to Value: Creative Marketing That Moves Results Creativity doesn't lose its power when it's measured - it gains direction. In our latest episode of Talking Marketing, we sit down with a seasoned creative marketing strategist, Claire Farrell to explore the evolution from graphic design to data-driven marketing leadership. We discuss CRM and performance marketing, leading creative teams, training sales organizations, and how AI is reshaping creativity without replacing it. If you're navigating the tension between creativity and data, or wondering what the future of marketing roles really looks like - t...
2026-01-2146 min
Locked On Pirates - Daily Podcast On The Pittsburgh PiratesUPENDED: Sonny Gray Lands in Boston, Pirates SEE Trade Market ResetSonny Gray’s trade to the Boston Red Sox shakes up the MLB offseason, directly impacting Mitch Keller’s trade value and the Pittsburgh Pirates’ roster outlook. Gary Morgan breaks down the Red Sox’s move, its implications for the starting pitcher market, and what it means for teams eyeing a deep playoff run. Will the Pirates keep building around their young rotation, or does Gray’s shift signal that Mitch Keller could be next on the move?The episode features a “This or That” AMA showdown—Oneil Cruz or Elly De La Cruz?—and explores the buzz linking the P...
2025-11-2631 min
Bob Cargill’s Marketing ShowAI, Soft Business Skills, Social Media, Branding and MoreEpisode 205 - AI, Soft Business Skills, Social Media, Branding and More
In this episode of Bob Cargill's Marketing Show, Bob reflects on his journey in marketing and teaching, expresses gratitude for veterans, and emphasizes the importance of networking and personal branding in today's digital age. He discusses the role of AI in content creation, the significance of soft skills in the workplace, and shares insights from his experiences with the American Marketing Association Boston. Bob also touches on his passion for running and how it serves as a therapeutic outlet for him. The episode concludes with a...
2025-11-1735 min
Talking MarketingEpisode 56: Beyond the Silo: Why Modern Marketers Must Master Comms and Strategy with Myles GoldmanThe lines between marketing, communications, and strategy have blurred beyond recognition. For modern marketers, mastering this convergence is no longer a nice-to-have—it's the key to building authentic brands and driving real impact. In this episode, we sit down with Myles Goldman, a Boston-based health communications professional, to break down the silos. We explore why the most successful marketers today are those who can seamlessly weave high-level strategy with practical comms execution. We dive into crucial questions like: How has the convergence of marketing and communications revolutionized brand storytelling? What's the se...
2025-08-1937 min
Talking MarketingEpisode 55: The Past, Present, and Future of the AMA Boston BoardWhat a long, strange trip it's been! For my final episode as host of Talking Marketing, I (Allen!) brought a portable mic to our annual board retreat to chat with each member of the current and incoming board that I could get time with. Much was learned, good times were had, but for now, this season of Talking Marketing comes to a close. Stay tuned soon for our new host, who I'm positive will outclass anything I've done here and make an even better show for you all. Sincerely, to anyone who's listened to Talking Marketing the...
2025-07-081h 45
Greg Bedard Patriots Podcast with Nick CattlesDiggs Week 1?, Drake Maye Progress & Efton Freaking ChismGreg Bedard and Nick Cattles break down everything from Patriots OTAs, including Jahlani Tavai’s injury, Will Campbell’s progress, and where things stand with rookie contracts. They discuss Stefon Diggs’ presence at practice and why talk of him starting Week 1 isn’t outlandish. The offense's ups and downs are on display as Drake Maye continues to develop, with standout moments from UDFA Efton Chism III. Bedard also highlights new offensive wrinkles, cornerback rotation, and how the team is coming together early in the install phase.
Sign up for a Patriots Press Pass Membership for acce...
2025-06-0437 min
The Allie G ShowTRACK 15: Heartbreak Hill & Beyond // Allie G's Boston Marathon Recap with Eric & Erika from On The Runs & a Surprise Appearance From Mariana FernándezIn this track, Allie and her surprise hosts recap the Boston Marathon, sharing their experiences, challenges, and the overwhelming support from friends and family. They engage with their audience through an AMA format, answering questions and reflecting on the highs and lows of marathon running. The conversation highlights the importance of community, the emotional journey of running, and the joy of celebrating achievements post-race.00:00 Introduction and Energy Setting01:44 Boston Marathon Recap and Reflections04:41 Post-Race Feelings and Experiences07:42 AMA Questions and Insights10:43 Memorable Moments from the Race
2025-04-241h 13
Take care of Your Body by RyRunning Away from Burnout: Mental Health, Wellness Tips, and Being a Human With AmaIn this enlightening episode of “Take Care of Your Body by Ry,” host Rylin Rossano engages in a heartfelt conversation with Ama, a 25-year-old PhD student in molecular and cellular biology at UC Berkeley. Ama’s journey from being a competitive swimmer in Boulder, Colorado, to discovering her passion for running in Boston, Massachusetts, is a testament to resilience and personal growth.Relocating to Boston post-college, Ama found solace and community in running amidst feelings of loneliness and isolation. Her dedication led her to qualify for the prestigious Boston Marathon in April 2024 and complete her first ultra...
2025-03-2956 min
Talking MarketingEpisode 54: The Ongoing AI Issue, Marketing in Nashville, and Science's Relationship to Business with Paula Milam ft. Brian HurstAfter a short break for the holidays, Talking Marketing RETURNS with a jam-packed interview with Paula Milam from TruStar Marketing and our sister chapter, AMA Nashville. Allen even brought on Brian Hurst, our wonderful VP of Social Media, to help interview Paula. We hope you all enjoy the conversation (Internet issues aside!) and find some useful info for your marketing career. This episode was sponsored by MarketingHQ! Find their free newsletter, job board, career coaching, and AI resume and cover letter builder at https://apps.marketinghq.io. https://amaboston.org is your #1 source for all...
2025-03-0851 min
Talking MarketingEpisode 53: Entrepreneurship, Building Community, and Family Business with Briana AzierVP of Volunteers Romanshika is in the host chair on this episode of Talking Marketing with Worcester native business owner Briana Azier, founder of Bri's Sweet Treats talking about local business secrets, the joys of supporting your community, and so much more. We hope all Talking Marketing listeners have a very happy new year, and we hope to see you soon at upcoming AMA Boston events! https://www.shopbrissweettreats.com/ is Bri's website where you can order treats to be shipped to you. Or if you're in the Worcester area, the store can be found in the...
2024-12-2237 min
The Next Pats Podcast - A Patriots PodcastMailbag! Why Jerod Mayo isn’t going anywhere any time soonPatriots fans have questions, and Phil Perry has answers! After hosting an AMA on Reddit, Phil takes the best questions and gives you his latest intel on the New England Patriots.1:00-Why there’s a good chance Jerod Mayo and Eliot Wolf return in 20253:45-How much did the loss in London bother Robert Kraft?6:00-What's been the biggest issue with the defense?9:00-How can Drake Maye get the team to rally behind him?23:00-Making the case for the Patriots to go after Cooper KuppWatch on YT: ht...
2024-10-2526 min
AMA STEPS Forward® podcastNEED CME? The Essentials of Good Pain CareThis episode (originally aired October 4, 2023) is now available for CME credit! Copy/paste this link into your browser to earn CME for listening: https://bit.ly/47scxCk Guest Dr. Dan Alford, Professor of Medicine and Associate Dean of Continuing Medical Education at Boston University Chobanian and Avedisian School of Medicine joins host Dr. Jill Jin, AMA Senior Physician Advisor, to discuss the essentials of good pain care and shares strategies for mitigating risk and applying a team-based care and a patient-centered approach when treating acute and chronic pain. Explore the AMA Ed Hub Substance Use Di...
2024-10-2340 min
Talking MarketingEpisode 52: The Newsletter Boom, The "North Star Follower", and Cook Times with Emily ScharioWe're THRILLED to bring you a new Talking Marketing with Head of Content for The B-Side newsletter, Emily Schario! She brought a great energy to the pod and so much insight from her time with GBH, growing up in and around the Boston area, and in her short time at the Globe! Learn all about the B-Side's ideal marketing persona, Emily's favorite Boston sports teams, and so much more on this episode of Talking Marketing. Subscribe to the B-Side and follow their socials! https://www.boston.com/tag/the-b-side/ https://www.tiktok.com...
2024-09-171h 00Bob Cargill’s Marketing ShowAMA Boston, Noah Kahan, the Presidential Race, AI, the New Nike Ad and MoreEpisode 189 - AMA Boston, Noah Kahan, the Presidential Race, AI, the New Nike Ad and More
In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the new Nike ad, "Winning Isn't For Everyone," to Noah Kahan's Fenway Park (Boston, MA) concerts being livestreamed by TourGigs, the end of my role as president of the American Marketing Association's Boston chapter to my plans for my own live, in-person marketing conference (thanks to Helen and Claudia) in the fall and much more.
2024-07-2341 min
You Did What !?You Did What! - Justin Rosenberg/Honeygrow - 6/10/24How do you build a successful business in the 2020s? "Kick Ass Customer Service"! That is the mantra at Honeygrow, the fast-expanding healthy food chain. Sheri and Jim are big fans of the Honeygrow on Temple's campus. And they aren't alone. Honeygrow has legions of loyal customers from Boston to Washington. Find out how Justin built the business in this scintillating episode.
2024-07-1726 min
Talking MarketingEpisode 51: Marketing Analytics, Remote Work, and Entrepreneurial Spirit with Anusha Ramesh KannanTwo podcasters unite in the latest Talking Marketing! This time, Allen chats with Anusha Ramesh Kannan, host of the excellent Marketing Woman podcast, Boston transplant, and LinkedIn legend herself about data analytics, the value of work culture, and how Boston is better than Cleveland (we love you, Cleveland marketer friends!) Check out https://www.anushakannan.com/ for all of her work, including The Marketing Woman and Elevare Gazette newsletter. amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar! Interested in sponsoring...
2024-07-1531 min
Against The FeedMikey & Mandy AMA EP 284 (Free Video On Spotify)All the links you need are here https://linktr.ee/themikeypodcast
Welcome to the award-winning Mikey Podcast, where chaos and hilarity ensue!
On This, Mikey is joined by his wife, Mandy, as they recount their Disney adventure and the hellish weekend that followed. They dive into fan questions, share tales from their scorching hot home where the AC broke down during record-breaking heat in Sacramento CA, and talk about their impromptu late-night movie escape. Expect laugh-out-loud moments, including Mikey’s vasectomy survival tips and a hilarious surprise message from "Donald Trump."
This episode is unfiltered, outrageous, and packed with fun. Don’t miss it!
00:23 - Introduction
01:38 - Air Conditioner Woes
03:13 - Guest Introduction
06:01 - Disneyland Experience
11:49 - A Quiet Place Part II Review
15:04 - Mr. Hero Sandwich
00:00 - M...
2024-07-081h 07You Did What !?You Did What! - Nick Bayer/Saxbys - 5/23/24The best way to start any day is with Saxbys coffee. In this episode, we speak with Nick Bayer, founder and CEO of the fast-growing coffee chain. Saxbys has an amazing business model, operating cafes on college campuses, which are run by students. The Philadelphia based company has expanded to universities from Boston to Georgia and well into the midwest. How does a company grow when its employees change (graduate) every year? Give this episode a listen and learn about one of the best development programs in America!
2024-06-1335 minBob Cargill’s Marketing ShowAMA Boston, Teaching Social Media, Gen Z, Wendy's and MoreEpisode 187 - AMA Boston, Teaching Social Media, Gen Z, Wendy's and More
In this episode of my podcast, Bob Cargill's Marketing Show (recorded live on Instagram), I talk about several different news stories having to do with marketing and social media and conclude with a pep talk to my audience about the importance of feeling like a rock star.
2024-06-0542 min
Talking MarketingEpisode 50: Marketing Education, Pivoting, Finding Your Weirdos, and Podcasting with Allen IbrahimContinuing on our recent theme of looking inward, we flipped the script this time on Talking Marketing! Victoria interviewed me, Allen, for this episode before a recent networking event at Digitas in Boston. Thanks a million to Victoria for stepping up to the plate and asking me some great questions, and thank you all for allowing us to do 50 of these! Here's to the next 50. Check out Allen's other podcast: chatzpod.simplecast.com Check out amaboston.org for our events calendar (NEXT EVENT: MAY MARKETING MINGLE 5/21!!!) and you'll find our blog (run by Victoria!) and...
2024-05-1531 min
Brands Over Brews10. Brian Hurst: Finding Market Differentiation with UGCLove the show? Send us a message to get featured in one of our future episodes.Brian Hurst's career is a testament to his unwavering commitment to customer-centric roles. Beginning as a College Program Intern at Disney World, he learned the art of creating unforgettable experiences. His recent focus on marketing within the tech industry has showcased his innovative approach, ensuring that customer expectations are not only met but exceeded as much as possible. Brian's leadership extends to his role on the board of the American Marketing Association (AMA) Boston chapter, where he contributes to shaping marketing...
2024-04-2219 minBrands Over Brews10. Brian Hurst: Finding Market Differentiation with UGCLove the show? Send us a message to get featured in one of our future episodes.Brian Hurst's career is a testament to his unwavering commitment to customer-centric roles. Beginning as a College Program Intern at Disney World, he learned the art of creating unforgettable experiences. His recent focus on marketing within the tech industry has showcased his innovative approach, ensuring that customer expectations are not only met but exceeded as much as possible. Brian's leadership extends to his role on the board of the American Marketing Association (AMA) Boston chapter, where he contributes to shaping marketing...
2024-04-2219 minBob Cargill’s Marketing ShowAMA Boston, Leadership, Marketing, Social Media and More with Emilee CocuzzoEpisode 185 - AMA Boston, Leadership, Marketing, Social Media and More with Emilee Cocuzzo
In this episode of my podcast, I talk to Emilee Cocuzzo, Service Delivery Lead at Valere, Adjunct Professor at Clark University and President-Elect at AMA Boston. She tell us about her career journey up to this point, what it's like to serve on the board of directors of the American Marketing Association's Boston chapter, what leadership looks like to her, what she honestly thinks about social media and much more.
About Emilee Cocuzzo
Service Delivery Lead at Valere leading AI a...
2024-04-0256 min
Talking MarketingEpisode 49: Marketing Education, Being President-Elect, and Taylor Swift's Marketing Wins with Emilee CocuzzoAMA Boston takes a look inward as Allen interviews our President-Elect, Emilee Cocuzzo! The conversation takes some interesting turns as we begin on her career goals, yet we somehow make it back to Taylor Swift by the end. Many thanks to Emilee for taking the time out to make this happen! Emilee's LinkedIn: https://www.linkedin.com/in/emileecocuzzo/ Emilee's Twitter/X: https://twitter.com/Emilee_Cocuzzo Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform o...
2024-03-1544 min
Boston Connection#176 - SP 470: Por que amamos tanto essa cidade?Apesar dos problemas e das dificuldades, São Paulo continua incrível para quem ama cultura, gastronomia, artes...e quer melhores oportunidades de trabalho.
É um desafio morar aqui, mas é apaixonante!
2024-01-2454 min
Brands Over Brews1. Allen Ibrahim: Pandemic Career Pivots, From Healthcare to MarketingLove the show? Send us a message to get featured in one of our future episodes.Allen Ibrahim is a Finance Admin for the MBTA by day and a Podcaster and Content Marketer by night. He is also the Co-VP of Content for the American Marketing Association (AMA) Boston and the host of AMA Boston's podcast, Talking Marketing.On today's episode, we cover:Allen's favorite brew (1:15)Transitioning careers during the pandemic (3:05)Becoming a podcast host for AMA Boston (10:45)Pat's move from Boston to Tampa and what inspires where we live (20:48)Final thoughts and takeaways (24:56)
2024-01-1427 minBrands Over Brews1. Allen Ibrahim: Pandemic Career Pivots, From Healthcare to MarketingLove the show? Send us a message to get featured in one of our future episodes.Allen Ibrahim is a Finance Admin for the MBTA by day and a Podcaster and Content Marketer by night. He is also the Co-VP of Content for the American Marketing Association (AMA) Boston and the host of AMA Boston's podcast, Talking Marketing.On today's episode, we cover:Allen's favorite brew (1:15)Transitioning careers during the pandemic (3:05)Becoming a podcast host for AMA Boston (10:45)Pat's move from Boston to Tampa and what inspires where we live (20:48)Final thoughts and takeaways (24:56)
2024-01-1427 minBob Cargill’s Marketing ShowThe Continuation of My Teaching Journey, AMA Boston, the Domino’s Free Pizza Campaign, Coach Prime and MoreEpisode 181 - The Continuation of My Teaching Journey, AMA Boston, the Domino's Free Pizza Campaign, Coach Prime and More
In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the personal branding power of University of Colorado Boulder football coach Deion Sanders (also known as Coach Prime) to the great strategy and creativity behind Domino's recent Free Emergency Pizza campaign, from my work as a professor of marketing and social media to my role as president of the American Marketing Association's Boston chapter.
2023-12-3139 minAMA STEPS Forward® podcastNOW AVAILABLE FOR CME: The Essentials of Good Pain CareThis episode (originally aired October 4, 2023) is now available for CME credit! Copy/paste this link into your browser to earn CME for listening: https://bit.ly/47scxCk Guest Dr. Dan Alford, Professor of Medicine and Associate Dean of Continuing Medical Education at Boston University Chobanian and Avedisian School of Medicine joins host Dr. Jill Jin, AMA Senior Physician Advisor, to discuss the essentials of good pain care and shares strategies for mitigating risk and applying a team-based care and a patient-centered approach when treating acute and chronic pain.Explore the Essentials of Good Pa...
2023-11-1540 minAMA STEPS Forward® podcastThe Essentials of Good Pain CareGuest Dr. Dan Alford, Professor of Medicine and Associate Dean of Continuing Medical Education at Boston University Chobanian and Avedisian School of Medicine joins host Dr. Jill Jin, AMA Senior Physician Advisor, to discuss the essentials of good pain care and shares strategies for mitigating risk and applying a team-based care and a patient-centered approach when treating acute and chronic pain. Explore the Essentials of Good Pain Care toolkit here: https://bit.ly/3rng59HExplore the AMA Ed Hub Substance Use Disorders and Addiction Education course page: https://bit.ly/3F1DYa4
2023-10-0440 min
Health Trip Podcast | Jill Foos WellnessWomen's Health AMA #2 - #54Welcome back to another Women's Health Ask Me Anything episode on the Health Trip podcast. My featured guest is Dr. Carla DiGirolamo, a double Board-Certified Obstetrician/Gynecologist and Reproductive Endocrinologist who specializes in the care of reproductive-age and mid-life women. She is a North American Menopause Society Certified Menopause Practitioner. What really sets her apart, is that she’s also an athlete, fitness trainer, and nutrition coach. How many doctors can you say that about? She’s been in the fitness industry her entire life as a recreational athlete and for the last decade as a fitness professional with cred...
2023-06-0750 min
Nuggets SrbijaPlayoffs #8 | Denver u NBA finalu | Boston izborio sedmu utakmicuSadržaj
- Boston Majami luda šesta utakmica
- Kako bi se koja ekipa nosila sa Denverom
- Metla protiv Lejkersa i utisci o Denveru u celoj seriji
- Gordon, Marej, MPJ, Bruce Brown, Jokić
- Da li ima sujete između Mareja i Jokića?
- Denver u centru pažnje kod medija
#nuggetssrbija #nbaplayoffs #milehighbasketball #jokic #jamalmurray #nbafinals
Pratite nas na svim mrežama
Youtube: https://www.youtube.com/c/NuggetsSrbija
Facebook: https://www.facebook.com/NuggetsSrbija
Twitter: https://twitter.com/NuggetsSrbija
Instagram: https://www.instagram.com/nuggetssrbija/
Spotify: https://open.spotify.com/show/144sJWNkNKqcMGhi17cpYD?si=vEP6YEYaQea...
2023-05-281h 40
2023-04-191h 02
Boston Children’s Answers: Raising CeliacSeason 1 Audio Trailer EpisodeRaising Celiac is a podcast from the Celiac Disease Program at Boston Children’s Hospital dedicated to raising the standard of education, awareness, and research on celiac disease and related autoimmune conditions. Hosted by Education Director Vanessa Weisbrod, each month the podcast will feature experts from across the United States and around the world to discuss the complexities of this chronic genetic condition and how it intertwines with so many other autoimmune diseases.
Every episode of the Raising Celiac podcast is accredited by the Boston Children’s Hospital’s Continuing Education Department for 0.5 AMA PRA Category 1 Credits ™ for physicians, 0.5 contact hours fo...
2022-12-0501 min
Golf Gambling PodcastGolf Gambling Bye Week Part II - AMA (Ep. 148)In this episode of the Golf Gambling Podcast on the Sports Gambling Podcast Network, Boston Capper (@boston_capper) and Steve Schirmer open up to their listeners for a little AMA. They answer questions such as bucket list items, if they're actually good at golf, what's it like being a girl dad and what they'd serve at the Masters Champions Dinner. All this and more in a very fun episode with lots of banter and hot takes.Download the SGPN APP today https://sgpn.app and leave us a rating & review.Support for th...
2022-04-221h 25
Marketers In MotionPersonal Branding Strategies For A Rewarding CareerThe majority of our AMA programming focuses on marketing, innovation, and problem solving for the organizations at which we work. In this podcast we flip the script and put ourselves in the spotlight, discussing personal branding strategies and storytelling for a rewarding career.How often do you think about where you want to be in 5, 10, even 15 years? How can you create a network and surround yourself with colleagues that will challenge and inspire you to grow? What types of ongoing education, training, and certifications can help take your skillset to the next level? How can you keep your resume and po...
2021-07-281h 09
I Think This Is Great! with Clay N. FernoJust Chatting AMA IV (rebroadcast) From 27 June 2021 Remixed & Remastered!We go hard with Shang-Chi trailer, Sexy Beasts trailer and I rank all of the Star Wars Films. Plus, an experiment in gaming on Twitch.
_
Disclaimer: The audio is a little messed up this week but I fixed it as best I could! I am still learning OBS, and I’m not a trained engineer, but I think I know what my mistakes were this time.
BUY MERCH
I Think This Is Great! with Clay N. Ferno is an interview podcast about people doing and being their best. We ta...
2021-06-2952 min
I Think This Is Great! with Clay N. FernoJust Chatting AMA III (rebroadcast) From 20 June 2021 Remixed & Remastered!This week we talk green screens, technical streaming problems in OBS, Masters of The Universe: Revelation, Loki Episode 2, Snake-Eyes, and Cannabis Community News.
Watch on Facebook: https://www.facebook.com/2082960531964180/videos/495471918380015
I Think This Is Great! with Clay N. Ferno is an interview podcast about people doing and being their best. We talk about compassionate work, working on teams, getting over hurdles and doing great things even when the chips are down. This is part productivity podcast and part interview show about fascinating people in my life...
2021-06-2223 min
I Think This Is Great! with Clay N. FernoJust Chatting AMA IIToday we've reached 5000 downloads on Fireside.fm, plus Jaydi Zavala's new video, Loki Reaction, Nextdoor stories, talking with Jim Starlin and so much more on this weekly chat! Plus, you can watch this all on YouTube (recommended). Now Streaming!Listen on IThinkThisIsGreat.Com.Episode Links* LeaguePodcast - Comic Book Podcast from Boston — League Podcast* LeaguePodcast Events Page. — League Podcast* HOME | JAYDI ZAVALA* Clay Fernald (@claynferno) • Instagram photos and videos* News Feed — Nextdoor* Milestone Comics, the diverse and boundary-pushing superhero series, is back aft...
2021-06-1827 min
I Think This Is Great! with Clay N. FernoJust Chatting AMA II (rebroadcast) From 13 June 2021 Remixed & Remastered!Today we've reached 5000 downloads on Fireside.fm, plus Jaydi Zavala's new video, Loki Reaction, Nextdoor stories, talking with Jim Starlin and so much more on this weekly chat!
Twitch.tv/claynferno
I Think This Is Great! with Clay N. Ferno is an interview podcast about people doing and being their best. We talk about compassionate work, working on teams, getting over hurdles and doing great things even when the chips are down. This is part productivity podcast and part interview show about fascinating people in my life. Welcome, and please let me know...
2021-06-1827 min
I Think This Is Great! with Clay N. FernoJust Chatting AMA (rebroadcast) From 6 June 2021 Remixed & Remastered!Baby’s First Stream!
Please follow my Twitch and YouTube!
This is the fully edited version. Want to watch instead? An edited and unedited version on YouTube.
Consider Subscribing - Twitch Discount!
CLIPS!
Sponsored By:No Borders No Race Podcast at Boston Bastard Brigade with King Baby Duck: The J-POP king of America, Evan has been bringing the hottest sounds of the Land of the Rising Sun to the English-speaking public since his college radio days. He's also an expert in th...
2021-06-0940 min
Talking MarketingEpisode 34: The Future of Marketing in the Media Industry featuring Tina CassidyIn this episode of Talking Marketing, we sit down with Tina Cassidy, Chief Marketing Officer for GBH. Tina talks about the recent rebrand her team has gone through and why the decision was made now to rebrand the iconic brand WGBH. Tina also talks about marketing to a large demographic of consumers, the challenge of being a non-profit organization and working with a small marketing budget, and what Tina's thoughts are on the future of the media industry with the rise of digital media.
2021-06-0223 min
Talking MarketingEpisode 33: Streaming Wars and the Future of TVThe global pandemic has sparked a new boom in the streaming world, forcing people to stay home and allowing for streaming platforms such as Netflix, Amazon Prime and Apple TV to gain millions of new subscribers in 2020. In this episode of Talking Marketing, Parna Sarkar-Basu, VP of Brand Marketing and Sponsorship sits down with Lisa Ahern, VP of Product Marketing at Effectv to discuss the ongoing "streaming wars" in the entertainment industry and why traditional TV is here to stay. Lisa also shares how her company was able to adapt to the pandemic and use data to understand how...
2021-05-1027 min
NF PodcastsDunksNTalks #6 | *NBA FINALS*, Miami ve Lakers Neyi Doğru Yaptı? Boston Neden Eşiği Atlayamıyor? Jamal Murray Süperstar mıdır?Günler geçti. Aylar geçti. Mevsimler değişti. Pandemi oldu. Ama geldi. Sonunda geldi. NBA FINALS konuştuk. Doya doya konuştuk. Çünkü başka ne konuşalım?
2021-04-2444 min
Chocolate News PodcastThe Cincinnati Herald Podcast Episode 12 (Asha Ama Bias-Daniels Interview)Send us a textThis is the 12th episode of The Cincinnati Herald Podcast. We discuss news that you can’t get anywhere else. On today’s show we will be discussing the first Black woman mayor of Boston, the deadly Boulder Colorado shooting, and fashion design.Today’s guests are Morgan A. Owens (Chief Creative Beauty Consultant, The Cincinnati Herald), Tyra Gordon (Writer, The Cincinnati Herald), Suhana Sinha (Intern, The Cincinnati Herald) and Special Guest Fashion Designer Asha Ama Bias-DanielsThis week’s episode is hosted by John Alexander Reese (Digital Editor, The Cinc...
2021-03-2827 minBob Cargill’s Marketing ShowTalking with Helen Pinchanski about Marketing and Social Media During the Pandemic and BeyondEpisode 122 - Talking with Helen Pinchanski about Marketing and Social Media During the Pandemic and Beyond
In this episode, I talk to Strategy Consultant, Purpose Marketing Strategist and Digital and Customer Experience Advisor, Helen Pinchanski, about marketing and social media during the pandemic and beyond. Helen is a fellow member of the board of directors of AMA Boston, a marketing industry colleague and a good friend. She is a wealth of knowledge when it comes to her areas of expertise and a great conversationalist, as you will hear. Listen and enjoy.
About Helen Pinchanski (From He...
2021-03-101h 02
Black Box: True Crime, Serial Killers, Infamous CasesAMA: Zodiac Killer and the Boston GigglerAMA: Zodiac Killer & the Boston Giggler
Tshirts By TeeSpring
https://teespring.com/BlackBoxned88?pid=2&cid=2397
Buyers Choice : Special Edition Shirt
https://teespring.com/black-box-online-radio?brk=285bcd3375&edit=1&pid=2&cid=568
BlackBoxOnlineRadio@aol.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
2021-02-0356 min
Talking MarketingEpisode 31: The Impact of Technology on Marketing with Chris StephensonIn this episode of Talking Marketing, we sit down with Chris Stephenson, CEO and Co-founder of Topos Labs. Chris talks about the role of technology in modern marketing and why marketers need to be technologically curious. He also shares how marketers can use A.I. and machine learning to speed up marketing efforts and have a positive impact on their jobs, as well as where the future of A.I. and tech is going and what this all means for marketers.
2021-01-2231 min
Talking MarketingEpisode 30: Creating Diversity and Inclusion in the WorkplaceIn this episode of Talking Marketing, we sit down with Melissa Obleada, former Diversity and Inclusion Program Manager at Hubspot. In 2014, Melissa and other Hubspot employees created "The Culture Team," a diversity and inclusion team focused on creating a positive workplace environment. Melissa shares how this team was able to improve an already strong company culture at Hubspot and help anonymously voice the opinions and feedback of employees to the leadership team. Melissa also shares her thoughts and suggestions on what companies can be doing to start getting involved in the conversation and educating yourself.
2020-12-0918 min
Talking MarketingEpisode 29: Using Data to Drive Decision MakingIn this episode of Talking Marketing, we sit down with David Meiselman, CMO of ezCater. David talks about how the global pandemic has affected his team's marketing strategy and the catering industry as a whole, and how through all the turbulence and uncertainty COVID-19 has presented, ezCater has been able to adapt and continue to grow at a rapid pace. David also shares how digitalization has reshaped the catering industry and how his team is using data to drive efficiency and success.
2020-11-1130 minBob Cargill’s Marketing ShowA Few Words with Robert Lee and Matt HaasEpisode 113 - A Few Words with Robert Lee and Matt Haas
In this episode, I talk to Robert Lee, videographer, and Matt Haas, YouTube expert, about their weekly livestreaming show, #VerboseWednesdays. We also address a number of topics and issues related to marketing, social media and much more.
About Robert Lee
Prior to founding ShaLaLaLa, I've spent over 20+ years of experience in direct marketing for businesses, especially medical manufacture, food and the entertainment industry. My marketing background and creativity offers me a unique perspective and approach to shoots where I had produced a mus...
2020-10-251h 02
DunksNTalksDunksNTalks #6 | *NBA FINALS*, Miami ve Lakers Neyi Doğru Yaptı? Boston Neden Eşiği Atlayamıyor? Jamal Murray Süperstar mıdır?Günler geçti. Aylar geçti. Mevsimler değişti. Pandemi oldu. Ama geldi. Sonunda geldi. NBA FINALS konuştuk. Doya doya konuştuk. Çünkü başka ne konuşalım?
2020-09-2944 min
Talking MarketingEpisode 28: Why Video Belongs in Your Content Marketing StrategyIn this episode of Talking Marketing, we sit down with Andrew Penziner, Principal at Motivity Video. Andrew shares how video marketing can help marketing and sales teams engage with an audience and how keeping the end goal of your video top of mind will help you achieve certain objectives. Andrew also discusses the importance of being authentic in video marketing and shares some tips on how to come across as genuine and real in your video efforts.
2020-09-0224 min
The Bonnet TalksHow To Survive a New City After Graduation (with Brooke Miccio)In today’s episode, I bring on fellow podcaster and Youtuber, Brooke Miccio to chat about what it's like to move to a new city after college - from the pros and cons of living alone, how to make/maintain new friendships and getting acclimated with your first job. Brooke and I both moved to Boston at the same time (literally the same week) and now we are headed to new cities for a new adventure! We also reflect on the lessons we’ve learned and what we are looking forward to in this next phase of our lives. Hope...
2020-07-1354 min
The Bonnet TalksHow To Survive a New City After Graduation (with Brooke Miccio)In today’s episode, I bring on fellow podcaster and Youtuber, Brooke Miccio to chat about what it's like to move to a new city after college - from the pros and cons of living alone, how to make/maintain new friendships and getting acclimated with your first job. Brooke and I both moved to Boston at the same time (literally the same week) and now we are headed to new cities for a new adventure! We also reflect on the lessons we’ve learned and what we are looking forward to in this next phase of our lives. Hope...
2020-07-1355 min
Talking MarketingEpisode 27: Audio Marketing: What Is It and Why Does Your Brand Need It with Olivier Jamin ChangeartIn this episode of Talking Marketing, we talk with Olivier Jamin Changeart, Founder & Owner of OCJ Artisan of Sound, to talk about the power of audio marketing for brands. Olivier discusses why audio is such an important asset for brands today and why brands that aren't utilizing audio in their marketing right now are missing out on opportunities. Olivier also shares his thoughts on the future of audio in marketing and why he believes audio marketing is here to stay.
2020-07-0820 min
Talking MarketingEpisode 26: How Social Media Trends Have Changed During COVID-19The COVID-19 outbreak has forced companies to shift to remote working and with that, we've seen a change in social media trends and engagement. In this episode of Talking Marketing, we talk with Pushpa Ithal, CEO of MarketBeam, a social amplification platform. Pushpa shares some of the trends her and her team have seen since the start of the outbreak, including changes in social behavior, what types of content is performing better than others, and how audiences are engaging on social. We also discuss the importance of developing and tweaking your social strategy right now, as well as the...
2020-06-0232 min
Money for Life with Eric Roberge, CFPWe Bought a House (in a Pandemic). AMA. 39: Buying a house is an intensive (and stressful) process in the best of times. Throw in a crashing economy and global pandemic — and the fact we don't do anything the "normal" way — and our recent experience got pretty interesting. Okay, to be fair, the pandemic didn't dramatically change much about the process of buying our first home, mainly because we were already in the middle of trying to close on it (so we had already looked for and found the property that we put an offer on and the sellers accepted). But...
2020-05-2920 min
Real Estate EspressoAMA - Way Above Your CapabilityDuane asks,Just curious. Have you ever come across something that looks like a great opportunity, but was way beyond your capabilities?Duane,This is a great question. The short answer is yes. That’s the only way to grow. But the further you are from your proven capabilities, the lower your chances of success are going to be. So if you know going into the venture that your chances of failure are real, you want to make sure that:1) You’re bringing the best people with the most relevant expertise onto...
2020-05-2606 min
Talking MarketingEpisode 25: Mastering Customer Experience with Scott BraunIn this episode of Talking Marketing, we sit down with Scott Braun, CMO of Drizly. Scott talks with us about the challenges that come with working in a regulated industry and how that affects Drizly's marketing strategy. He also discusses why understanding your customer is so critical for marketers to help them break through the noise, reach your audience and integrate your brand into your customer's lives.
2020-05-0621 min
Talking MarketingEpisode 24: How Sales and Marketing Can Work Together to Create a Winning Growth Formula with Drew FortinIn this episode of Talking Marketing, we sit down with Drew Fortin, SVP of Sales & Marketing at The Predictive Index. Drew shares his journey as a marketer and how it brought him to P.I. 5 years ago when he stepped in as the Vice President of Marketing, leading a team of only a few marketers at the time, but has since grown the sales and marketing unit to over 50 people. Drew offers insights as to how he's been able to successfully lead and grow this team, why he fosters constructive conflict within his team, and why he abides by...
2020-04-2929 min
Talking MarketingEpisode 23: The Self-Reliant Entrepreneur with John JantschIn this episode of Talking Marketing, we sit down with John Jantsch, bestselling author, speaker and marketing consultant. We talk with John about his new book The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed your Soul and Grow Your Business and why he decided to write this very different book that offers daily, inspirational meditations. John also shares his thoughts on why it is so critical for marketers today to be creating a better customer experience for their audience and why automating everything is not the answer, but rather we should be working to "humanize" certain aspects of our business...
2020-03-2620 min
Talking MarketingEpisode 22: Why Marketers Need to Take More Risks with Victor MilliganIn this episode of Talking Marketing, we sit down with Victor Milligan, former CMO of Forrester Research. Victor talks about how critical it is for B2B marketers to invest the time to fully understand their consumer. He also says that marketers today are too risk averse and the risk of doing nothing is risk onto itself, and that taking more risk will allow marketers to grow and learn.
2020-03-0219 min
Talking MarketingEpisode 21: How Marketers Can Make Intent Data More Actionable with Marc OsofskyIn this episode , we sit down with Marc Osofsky, former CEO of Aberdeen. Marc talks with us about how intent data can be made more actionable for marketers and provides some success examples. He also talks about account prioritization and approach, account intelligence and best practices for target accounts not showing any intent signals, how to think about competitive advantage, and managing a marketing budget while justifying ROMI's, all while getting the most value.
2020-02-1132 min
Ama's WeeklyRespect the grind w/ Michael Wavves"I am your biggest fan…
Hailing from Lancaster, Pa, an area known more for its Amish population than music scene, comes Michael Wavves. Wavves fuses elements of hip-hop, r&b, pop, and electro to create his own unique sound, complimenting his music with an energetic and unrivaled live show.
he continues to flood the internet with music videos and singles, including his dark-side-of-partying smash "Weekend Warrior," his swagger-laden "No Pressure," THE dream-chasing anthem "BAD" with Boston's Sammy Adams, AND HIS LATE-NIGHT-DRIVE SOUNDTRACK “UP TOO LATE.” Wavves steadily pumps out consistently high-quality content, while touring nationally and continuing to grow his fanbase...
2020-02-0357 min
Talking MarketingEpisode 20: Ideas That Spread Win with Seth GodinMarketing is the act of making change happen. In this episode, we sit down with Seth Godin, a world-renowned marketer, author, entrepreneur, and speaker. Seth dives into this idea of creating change and discusses why marketers need to be thinking about how to make people appreciate change. Seth also talks about the importance of brand storytelling, how marketers need to be searching for the smallest viable audience and delighting them, and much more.
2020-01-2718 min
Talking MarketingEpisode 19: Fanocracy: Turning Fans into Customers and Customers into Fans with David Meerman ScottIn this episode of Talking Marketing, we sit down with marketing thought leader and world-renowned author David Meerman Scott. David talks with us about his new book, Fanocracy. He shares with us how organizations, small and large, can organize and amplify the passions of their best customers. He also talks about "fandom" being a genuine human connection with like-minded people. David talks about why fandom is so powerful and how it can revolutionize a business.
2020-01-0831 min
Talking MarketingEpisode 18: How to Get Your Website on Page One of Google with Charley SpektorAs we become more digital and technology becomes more sophisticated, it's forcing marketers to return to creativity. In this episode of Talking Marketing, Charley Spektor, Principal and Co-founder of Saratoga B2B Group, shares how he has been able to crack the code and work with his clients to get their websites on the first page of Google. Charley also discusses SEO best practices and some trends marketers should be aware of as we head into 2020.
2019-12-0527 min
Real Estate EspressoAMA - Which States Should I Invest In?Kevin from California asks,I currently live in California and would like to know which other states are good for investments within the next 5-10 years and why?Kevin,This is a great question. The first thing to remember is that real estate is hyper local. We will come back to discussing the hyper local aspect of investing in a minute.The direct answer to your question. Generally speaking I’m looking for areas where there is influx of jobs, and influx of population. That increase in demand in the presence of...
2019-12-0305 min
Dogu - Batı EslesmesiMelo döndü, PG ve Kawhi sahada, Lebron kan kokusu alıyor, AD vs Giannis, Kyrie ve Nets ve LUKACem Şencan ile Melo'nun 380 gün sonra NBA'e geri dönüşünü konuştuk. Blazers'e etkisi ne olacak? PG ve Kawhi ilk kez sahada, uzatmada Boston'u yendiler ama Boston gençleri çok amansız. Lebron ve Lakers yüksekten uçuyor, AD vs Giannis için Cem'e ne düşündüğünü sordum. Nets'te Kyrie'nin liderliği ne olacak? Durant mı beklenmeli?, Spurs'de artık kan değişimi gerekiyor ve tabiiki LUKA...
2019-11-231h 01
Talking MarketingEpisode 17: What Marketers Need to Know About A.I. with Christopher PennIn this episode of Talking Marketing, we sit down with Christopher Penn, Co-Founder and Chief Data Scientist at Trust Insights. Chris talks with us about artificial intelligence and how it is impacting marketers today. He also shares his thoughts on how marketing will evolve in the age of A.I. and how this will impact marketers.
2019-10-0227 min
Talking MarketingEpisode 16: Authentic Marketing with Chris BroganIn this episode of Talking Marketing, we sit down with Chris Brogan, NY Times bestselling author and well renowned business and marketing advisor. Chris talks about the importance of being authentic when marketing to your audience in today's digital age and how connecting with your audience on a personal level is critical, yet is overlooked by so many. Chris also shares with us his favorite social media channel and why he feels it's still the best social media platform marketers can be using today.
2019-08-2827 min
Talking MarketingEpisode 15: Things to Consider When Developing an SEO Strategy with Dale BertrandCompanies today are chasing SEO not only because it will improve their website's visibility and searchability, but they're seeing the value that organic traffic provides. In this episode, we sit down with Dale Bertrand, President and Founder of Fire & Spark, a digital marketing agency that helps ecommerce sites compete against established competitors for search traffic. Dale shares his insights on how to increase organic traffic and reach your target market through developing an SEO strategy.
2019-08-1422 min
Talking MarketingEpisode 14: Overcoming the Challenges of B2B Marketing with Carol MeyersAs the world on inbound marketing is changing quickly, B2B marketers are forced to adapt and learn to conquer the challenges they are faced with if they want to succeed. In this episode of Talking Marketing, we sit down with Carol Meyers, CMO of Rapid7, a Boston-based data security company empowering IT and security professionals to progress and protect their organizations. Carol shares with us her thoughts on the importance of strategy and aligning your team around one vision. We also dive into one of the biggest challenges B2B marketers face: understanding your customer. Carol discusses the...
2019-07-2417 min
Talking MarketingEpisode 13: How to Build Your Wardrobe to Meet Your ObjectivesWith companies now shifting to a more simplified dress code, knowing how to dress for your day can be a bit of a mystery. In this episode of Talking Marketing, we sit down with Mary Lou Andre, a nationally recognized wardrobe, dress code, and corporate image consultant, speaker, and author. Mary Lou shares with us her marketing strategy as an entrepreneur, what your wardrobe and style says about your brand as a marketer, and some good rules thumb as professionals are navigating through the changes of corporate dress code simplifying to a more casual dress.
2019-07-1027 min
Talking MarketingEpisode 12: Using Intent Data in Marketing and SalesIn this episode of Talking Marketing, we sit down with Ed Marsh an international business consultant and the founder of IntentData.io. Ed talks about what intent data is, the different types of intent data, and how marketing and sales can be using intent data to better understand their customers.
2019-06-1918 min
Talking MarketingEpisode 11: Consumer Data and Privacy Regulations with Jonathan LacosteIn this episode of Talking Marketing, we sit down with Jonathan Lacoste, President and Co-Founder of Jebbit. Jonathan discusses the new privacy regulations that marketers are dealing with today, specifically GDPR and CCPA. Jonathan breaks down what marketers need to know about these privacy regulations and how you can still be using consumer data today as a competitive advantage.
2019-06-0328 min
Talking MarketingEpisode 10: Developing a Digital Strategy with Leah PaloneIn this episode of Talking Marketing, we sit down with Leah Palone, Head of Digital Marketing Creative Strategy at Wayfair. Leah shares with us the value of creative marketing, why developing a digital strategy is critical to a business's success, and why all marketers should be using data driven marketing today.
2019-05-1516 min
Talking MarketingEpisode 9: How to Get Started with Video MarketingIn this episode of Talking Marketing, we sit down with Robert Lee, Owner and Executive Producer of Shalalala Productions. Prior to founding ShaLaLaLa, Robert brings 20+ years of experience in direct marketing for businesses, especially medical manufacture, food and the entertainment industry. His marketing background and creativity gives him unique perspective and approach to his shoots where he had produced a music documentary that has aired on several public access channels across Massachusetts and his company won Online video awards with NEDMA.
2019-05-0118 min
Talking MarketingEpisode 8: Client Experience Marketing with Roanne NeuwirthCutting through the digital noise today means taking the time to get to know your clients on a new level. Consumers in 2019 and beyond expect more from companies - they want a personalized experience with each brand that they interface with. Client focused-marketing means systematically listening to, engaging with, and co-creating value with clients to help grow those relationships and revenue. Roanne Neuwirth, VP of Marketing for Bates and a B2B Marketing and client experience expert, takes Talking Marketing through the ins and outs of client-focused marketing tactics.
2019-04-1127 min
Talking MarketingData Driven Marketing with Kathleen EllmoreEvery industry is changing a mile a minute – from high tech and martech to healthcare and financial services. As marketers it's our job to stay on top of trends, understand industry shifts and leverage strategies and tools we can use to keep companies competitive and profitable. In this AMA Boston Talking Marketing podcast, V.P. of Brand Marketing Parna Sarkar-Basu talks to Kathleen Ellmore, Managing Director of Engagys on a range of topics, including: The role of data in healthcare marketing Using personal data responsibly to create tailored and personalized campaigns Trends and future of...
2019-04-0320 min
Talking MarketingEpisode 6: Content Marketing and AI with Michael BrennerOn this episode of Talking Marketing, we chat with Michael Brenner of Marketing Insider Group about content marketing, AI, and his predictions for the future of marketing. Michael is a globally-recognized keynote speaker on leadership, culture, and marketing. He is also author of the bestselling book The Content Formula. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. Today, Michael is the CEO of Marketing Insider Group. Michael welcome to the show.
2019-03-2219 min
Talking MarketingOwning Your Brand IdentityIn this episode of Talking Marketing, founder, CEO and fashion designer Tyler Galant of Bryant Coat Co. speaks to entrepreneurship, building a D2C brand from the ground up, and what busy CEOs vet for in marketing resources.
2019-03-0422 min
Talking MarketingMarketing and PR Work Better TogetherIn this episode of Talking Marketing, Dan Dent President of PRSA sits down with AMA Boston President Bob Cargill to talk about the intersection between marketing and PR. How has the collaboration between marketing and PR evolved leading up to 2019? How can the two work together on social media, branding, and crisis management? Here more in this episode.
2019-02-2824 min
Talking MarketingEpisode 3: How to Find Fulfillment in Your Marketing CareerOn this episode of Talking Marketing, AMA Boston VP of Content Meghan McGrath chats with Scott Stolze about finding fulfillment in your marketing career. Scott is a career development coach based out of Noorwood MA. He is the founder of Create Your Great Career Coaching, helping people take ownership of their career and create fulfillment in the work they do.
2019-02-1122 min
Talking MarketingEpisode 2: Storytelling for MarketersIn this episode of Talking Marketing we sit down with Scott Weighart, a storytelling expert, who shares tips on how marketers can use stories to connect with all of their important audiences.
2018-10-1114 min
Talking MarketingEpisode 1: Bullseye Marketing with Louis GudemaIn this episode of Talking Marketing, gather insights and inspiration from veteran marketer and author Louis Gudema, who has helped hundreds of companies improve their business results through proven techniques. He and AMA Boston President Bob Cargill sit down to talk about what marketing means in 2018.
2018-08-2829 min
Happy Market ResearchEp. 105 – Merrill Dubrow, CEO of MARCToday we are joined by Merrill Dubrow, CEO and President of MARC Research. Being a CEO of a full-service marketing research firm is not the only thing you’ve got going on. You serve on University boards, you’ve served as President of the AMA Boston, you have a blog, you and Steve Schlesinger put on CEO Summit. You’re not just a CEO, you’re a leader of CEOs. Here are just some of the topics we covered with Merrill.
2018-08-1021 min
DJ SANTANA BOSTONDJ Santana Boston - No Hay Break MixtapeDJ Santana Boston - No Hay Break The Mixtape;
Reggaeton:
01 Ginza - J-Balvin
02 Chapi Chapi - Messiah ft Farruko
03 Dale Don Mas Duro - Don Omar
04 Llame Pa Verte - Wisin Y Yandel
05 Back To Back - Drake
06 Quedate Conmigo - Jory Boy
07 Sunset - Farruko
08 Tu Con El Yo Con Ella - Shadow Blow ft Mozart La Para
09 Tu No Me Da Nota - El Super Nuevo
10 Yo Te Amo Tu Me Ama - El Alfa
11 Yo Voy - Zion Y Lennox ft DY
12 Pal De Velitas - Mark B ft El Alfa
Dembow:
13 Debarata - El Super Nuevo
14...
2015-10-301h 18
Ethics TalkNegotiating Professional Boundaries in the Patient-Physician Relationship - May 2015This month, AMA Journal of Ethics theme editor, Nadi N. Kaonga, a medical student and predoctoral candidate at Tufts University in Boston, interviewed Gordon D. Schiff, MD, on reframing professional boundaries in the patient-physician relationship. Dr. Schiff, author of "Crossing Boundaries—Violation or Obligation?," is a primary care physician and activist and a safety and quality improvement researcher at Harvard University and Brigham and Women's Hospital.
2015-05-0112 minEthics TalkEmotional Harms to Patients: An Interview with Dr. Kenneth Sands - Special PodcastAMA Journal of Ethics editor Audiey Kao, MD, PhD, interviewed Kenneth Sands, MD, about harms to patient dignity caused by unintentional disrespect and about initiatives for measuring, tracking, and correcting such harms. Dr. Sands is chief quality officer at Beth Israel Deaconess Medical Center in Boston.
2015-04-0113 min
American Monetary AssociationAMA 55 - "The Clash of Generations" with Professor Laurence KotlikoffJason Hartman hosts an interesting interview with Professor Laurence Kotlikoff, author of The Clash of Generations: Saving Ourselves, Our Kids, Our Economy, regarding the problems with the economy and the effect that the astronomical national debt and government spending will have on generations to come. Listen at: www.JasonHartman.com. Professor Kotlikoff paints a picture of the magnitude of these issues very clearly, explaining that the fiscal gap is $211 trillion. He explains that we would have to raise every federal tax immediately and permanently by 64 percent or cut all non-interest spending by the government (Medicare, Social Security, defense spending...
2013-05-0843 min
Conference CoveragePerspectives from the AMA Board of Trustees
Host: John Armstrong, MD
Guest: Steven Stack, MD
Guest: Samantha Rosman, MD
Join host Dr. John Armstrong at the American Medical Association's House of Delegates Meeting in Chicago. Dr. Armstrong sits down with two members of the AMA's board of trustees, Dr. Samantha Rosman, a fellow in pediatric emergency medicine at Boston Medical Center in Cambridge, Massachusetts, and Dr. Steven Stack, chairman and medical director of the department of emergency medicine at St. Joseph Hospital East in Lexington, Kentucky. This interview took place June 16, 2009, the day after President Barack Obama's speech to the AMA House of...
2009-06-1812 minConference CoveragePerspectives from the AMA Board of Trustees
Host: John Armstrong, MD
Guest: Steven Stack, MD
Guest: Samantha Rosman, MD
Join host Dr. John Armstrong at the American Medical Association's House of Delegates Meeting in Chicago. Dr. Armstrong sits down with two members of the AMA's board of trustees, Dr. Samantha Rosman, a fellow in pediatric emergency medicine at Boston Medical Center in Cambridge, Massachusetts, and Dr. Steven Stack, chairman and medical director of the department of emergency medicine at St. Joseph Hospital East in Lexington, Kentucky. This interview took place June 16, 2009, the day after President Barack Obama's speech to the AMA House of...
2009-06-1812 min
PhedippidationsFdip162: Catching UpWhen you are out there, running a race, and you find yourself (point A) behind another runner (point B) whom you are working to catch up to…there is a relative velocity between the two of you that is much smaller than you can imagine…and today, I want to help you imagine it…because once you’ve come to realize how small that difference is, then you’ll be better able to summon the energy required to exceed that speed and close the gap between you and that runner ahead of you to the point where you’ll beat him or...
2008-11-211h 03