Shows
Something About ScienceEmpowering the Life Sciences Community: In Conversation with SLASIn this conversation, Something About Science host Danielle Ellis chats with SLAS 2025 Program Chairs: Herve Tiriac, Ph.D. (University of California San Diego) and Meiye Wu, Ph.D. (10x Genomics). They discuss the upcoming conference, focusing on the educational program and its various tracks. They share their experiences with SLAS, the importance of networking, and how the program is designed to foster curiosity and innovation in the scientific community. The discussion highlights the integration of emerging technologies, such as AI and spatial omics, and the significance of creating a collaborative environment for attendees.Register for SLAS...2025-01-0726 min
Something About ScienceDrug Discovery 2024: In Conversation with ELRIGWelcome back to Something About Science! In this episode, we focus on ELRIG Drug Discovery 2024, Europe’s largest conference for the drug discovery community. Our guest is Melanie Leveridge, Chair of the ELRIG Board, who shares exclusive insights and key highlights for this year’s event. Here’s what you need to know: Drug Discovery 2024 takes place on October 2nd and 3rd at the ExCeL in London, and it’s completely free to attend—no hidden fees or memberships required. With 15 scientific tracks, 200 exhibitors, 400 posters, and over 2,000 delegates, this event offers unmatched opportunities to connect with the dr...2024-09-1614 min
Marketing Science PodcastStreamlining your webinar workflow with AIIn our latest interview, Will and Danny discuss ways they are streamlining the webinar workflow with AI. Discover how integrating AI into your webinar processes enhances efficiency and engagement. Watch, listen, or read below. Hosted on Acast. See acast.com/privacy for more information.2024-05-1042 min
cc: Life Science PodcastVertical GPTs Will Change the Buyer's JourneyBy now, I imagine most of you have interacted with ChatGPT in some way. You can use it to summarize a document, brainstorm a campaign or plan a vacation away from technology. The capabilities are mind-boggling and the BS (if you detect it) is amusing. All that aside, how can you use an internal vertical GPT to serve your customers? I spoke to Ian Birkby, CEO of AZONetwork about Azthena, the internal vertical GPT they built as an AI assistant deployed on their various websites to help users find relevant news and product information. If you are...2024-05-0822 minLife Science Marketing RadioVertical GPTs Will Change the Buyer's JourneyBy now, I imagine most of you have interacted with ChatGPT in some way. You can use it to summarize a document, brainstorm a campaign or plan a vacation away from technology. The capabilities are mind-boggling and the BS (if you detect it) is amusing. All that aside, how can you use an internal vertical GPT to serve your customers? I spoke to Ian Birkby, CEO of AZONetwork about Azthena, the internal vertical GPT they built as an AI assistant deployed on their various websites to help users find relevant news and product information. If you are...2024-05-0822 min
Marketing Science PodcastEmail Marketing Engagement: Improve Opens and CTRIn 2023, AZoNetwork launched our first eBook dedicated to email marketing, diving deep into over a decade's worth of campaigns. Since then, our subscriber base has thrived, ballooning from 900,000 a year ago to now over 1 million active users. Recently, Danny caught up with Torsten, our Head of Email Marketing, to explore his top strategies and tips, aiming to empower fellow marketers in their quest to captivate audiences through email campaigns. Download the eBook here Hosted on Acast. See acast.com/privacy for more information.2024-05-0328 min
Something About ScienceGenomics in Focus: In Conversation with Illumina®In this episode of Something About Science, hosts Danielle Ellis and Skyla Bailey sit down with Pietro Gatti, Associate Director and Future Tech Strategy Lead at Illumina® for an enlightening conversation. Gatti shares his extensive experience at Illumina, delving into the evolution of sequencing technology and its transformative impact on genomics. From the Sanger sequencing method to the revolutionary next-generation sequencing, Gatti explains the technical advancements and implications for medical research, including the potential for personalized medicine. He also sheds light on Illumina's latest innovation, XLEAP-SBSTM Chemistry, and its role in enhancing sequencing processes, leading to improved quality, stability, a...2024-05-0230 min
Marketing Science PodcastCreating Scientific Stories Through VideoIn a detailed discussion on the Marketing Science Podcast, Will Soutter delved into the intricacies of creating video content that breaks down complex scientific concepts for the right audiences. Below is a summary of Will’s strategies, including insights from the original transcript on making science accessible through video. Hosted on Acast. See acast.com/privacy for more information.2024-04-2231 min
Marketing Science PodcastSetting up an SEO campaignIn this episode, Eden introduces us to the foundational aspects of starting an SEO campaign, discussing everything from the importance of goal setting and keyword research to the intricacies of website technical infrastructure and mobile optimization. Eden shares common challenges, especially in the niche industries we serve, and offers actionable advice on balancing content creation with optimization, all aimed at maximizing your website's potential. Hosted on Acast. See acast.com/privacy for more information.2024-04-1230 min
Marketing Science PodcastWhy and When to Use Conversion Rate OptimizationTaryn-Jade Hatley joined us to give a comprehensive guide to Conversion Rate Optimization and provide valuable insights, best practices, and expert advice on how to enhance the performance of your website. Hosted on Acast. See acast.com/privacy for more information.2024-04-0318 min
Marketing Science PodcastAzthena: Empowering Scientists with Commercial Science AnswersArtificial Intelligence is revolutionizing the science industry by transforming the way scientists conduct research and make discoveries. With advancements in (AI) over the last two decades, machines are now capable of imitating human behavior and performing human-like tasks. AI, when combined with machine learning and data analytics, can process various types of data, including digital information, images, text, and unstructured data. This has enabled AZoNetwork to develop Azthena, an AI-powered chatbot that can analyze and interpret vast amounts of data more efficiently and accurately, giving scientists trusted answers to their commercial scientific questions. Hosted on Acast. See acast...2023-12-2027 min
Something About ScienceBlue Zones, Clean Zones, and Zoning in on Killer WhalesIn this episode, Danielle begins with insights into Blue Zones, regions renowned for remarkable longevity, as well as exploring the mysteries behind concert-goer synchronization during classical performances. Skyla then delves into the therapeutic potential of magnetoelectrics for neurological disorders and unveils an optical device eradicating pathogens on surfaces. Megan then explores the genetic surprises of killer whale ancestry and sheds light on Google's role in sustainable transportation. Join us for an enlightening journey through these six science stories, covering the latest breakthroughs in health, neuroscience, materials, genetics, and sustainability.Make sure you follow and share the...2023-12-1530 min
Marketing Science PodcastMichele Nichols on Bridging the Marketing Strategy-Execution GapIn episode #44 Michele Michele Nichols, President of Launch Team Inc. is here to discuss how to bridge the gap between marketing strategy and execution and to offer her expert advice on overcoming the challenges faced by both C-suite executives and entry-level marketing coordinators. Hosted on Acast. See acast.com/privacy for more information.2023-12-0433 min
Something About ScienceLive Cell Imaging in Drug Discovery: In Conversation With GenentechIn this episode, hosts Megan and Danielle chat with Nont Kosaisawe a Senior Systems Specialist at Genentech about the technologies and techniques being used to uncover the molecular intricacies of cell decisions. As pioneers in the biotechnology industry and members of the Roche Group, Genentech is determined to revolutionize how we treat some of the most complex diseases. Already, Genentech has developed the first personalized medicine for cancer and the first medicine for primary progressive multiple sclerosis.Discover how live cell imaging can offer detailed insights into cell behaviour in real-time, and what this means f...2023-11-2238 min
Something About ScienceFrom Humanoid Helpers to Fruit Fly Virgin Births: Are We Going Bananas?In this episode, our Editors dive into the fascinating world of science and technology. Megan kicks things off with a look at the recent advancements in humanoid robots, exploring the complexities and challenges faced by scientists in this field. Skyla follows with an examination of how AI tools are decoding fruit fly behaviour, opening up new avenues for research in genetics and neurobiology. Danielle then takes us into the relationship between menopause and the microbiome, revealing the profound effects hormonal changes can have on a woman's body. We also delve into the incredible discovery of virgin birth in female...2023-11-0133 min
Something About ScienceTransgenerational Impact of PCOS: In Conversation With Karolinska InstitutetIn this episode, host Danielle Ellis sits down with Professors Elisabet Stener-Victorin and Qiaolin Deng from Karolinska Institutet to delve into their groundbreaking research on Polycystic Ovary Syndrome (PCOS). Discover how PCOS affects not only women but also poses health risks for their male offspring, uncovering a transgenerational impact. The conversation sheds light on the epigenetic heritability, metabolic repercussions, and future implications of the study, offering invaluable insights into the broader effects of this common condition.Make sure you follow and share the show, leave a review, and stay posted on all upcoming episodes. 2023-09-2815 min
Something About ScienceInsect Farming: In Conversation With FlyboxIn this bonus episode, Megan chats to Larry Kotch, Chief Commercial Officer at Flybox®, about the realities of achieving a sustainable food chain and why the world is experiencing a protein crunch. Larry discusses the challenges and solutions to the ongoing food crisis, highlighting the role of innovations like Flybox® Grow in offering an innovative alternative to dealing with agricultural waste.Make sure you follow and share the show, leave a review, and stay posted on all upcoming episodes. You can read the full interview in written form on AZoLifeSciences.com....2023-09-0129 min
Something About ScienceThemes of Inheritance: Exploring PCOS, Water Initiatives, and Insect FarmingIn this episode, our Editors discuss things we inherit, whether hereditary or environmental. Danielle covers the complexities of Polycystic Ovary Syndrome (PCOS) through the pioneering research of the Karolinska Institutet in Stockholm, Sweden. Transitioning to global concerns, Skyla dissects the UN's renewed water commitments, addressing issues of access and sustainability while scrutinizing the Water Action Agenda. Lastly, we explore the innovative approach of insect farming through an interview Megan conducted with Flybox®, looking at how their modules offer a sustainable solution to agricultural waste, reshaping our approach to feeding a growing population. Tune in to uncover these captivating insights t...2023-08-1434 min
Marketing Science PodcastThe State of Scientific Purchasing 2023The world of scientific purchasing is constantly evolving, influenced by technological advancements, market trends, and changing consumer behaviors. To shed light on the current state of scientific purchasing, the AZoNetwork marketing team recently launched the highly anticipated fourth edition of The State of Scientific Purchasing market report. To present the findings, the team organized a live webinar, now available as a podcast. Hosted on Acast. See acast.com/privacy for more information.2023-07-0345 min
Something About ScienceSomething About Happiness: In Conversation With Bruce HoodFollowing the themes of happiness and mental health discussed in the last episode, this bonus episode features Danielle's full interview with Professor Bruce Hood, Professor of Developmental Psychology and Society at the University of Bristol, about his course The Science of Happiness and beyond. Make sure you follow and share the show, leave a review, and stay posted on all upcoming episodes.You can also read the full interview at NewsMedical.com.Something About Science is brought to you by AzoNetwork.Intro Music by Coma-Media (Yrii Semchyshyn) 2023-06-2126 min
Marketing Science PodcastEmail Marketing Guide: What We Have Learned From Over 250 Million Email SendsThe podcast will draw on data and experiences from over 250 million email sends to share best practices for crafting effective subject lines, email content, and call-to-action buttons.Additionally, listeners will learn about common mistakes to avoid and strategies for achieving better results from their email marketing. Topics covered:What We Have Learned From Over 250 Million Email SendsInsights and strategies for effective email marketingTips for keeping up to date with email marketing trends Guest: Torsten Christenson Hosted on Acast. See acast.com/privacy for more in...2023-06-0237 min
Something About ScienceSomething About Happiness: The Gut-Brain Axis, Student Mental Health, and Man-Made Shooting StarsIn this episode of Something About Science, our hosts discuss space-based entertainment, as well as the link between the gut microbiota and neurological conditions, and a science of happiness course for students. Whilst on the topic of mental health and wellbeing, our hosts reflect on their own thoughts and experiences around the most intangible of emotions, happiness. Make sure you follow and share the show, leave a review, and stay posted on all upcoming episodes.Something About Science is brought to you by AzoNetwork.Content Mentioned2023-05-1938 min
Marketing Science PodcastExpert Guide to Website Auditing: Top 10 Problems & Practical SolutionsThe podcast will cover the top 10 problems that are commonly encountered when auditing a website, and will provide actionable advice for fixing these issues.Whether you're an experienced website developer or a business owner looking to improve your online presence, this podcast will give you the knowledge and tools you need to audit your website effectively and make meaningful improvements to your online presence.Topics covered:How to run a technical website audit Common problems encountered when auditingPractical solutions for addressing these issues Hosted on Acast. See ac...2023-04-2832 min
Something About ScienceOut of Sight (But Not of Mind): AI, Antimicrobials, and Ancient Egyptian PapyrusIn this episode, our hosts delve deeper into some under-explored topics, including the application of standard laboratory equipment in the analysis of ancient texts, the relationship between AI and open access science, and the role of citizen science and public engagement in the fight against antimicrobial resistance.Make sure you follow and share the show, leave a review, and stay posted on all upcoming episodes.Something About Science is brought to you by AzoNetwork.Content Mentioned BioInfect: Bringing the best brains to the challe...2023-03-2935 min
Marketing Science PodcastScience on DisplayListeners will learn about the latest trends and best practices for creating video, podcast and webinar content that will keep their audience engaged and informed.We cover topics such as storytelling, visual design, and audience engagement strategies, focusing on the unique challenges of communicating science to a diverse audience. Hosted on Acast. See acast.com/privacy for more information.2023-03-2755 min
Something About ScienceInternational Women’s Day: What Does Science Mean to Us?In a special International Women's Day episode, Danielle, Skyla, and Megan discuss their relationship with science and the most inspiring women they have interviewed as Scientific Editors at AzoNetwork, before introducing Megan's interview with Meganne Christian, astronaut in reserve for the European Space Agency. Meganne takes us through her journey from a Ph.D. in Industrial Chemistry to her role in the ESA, as well as touching on her involvement with the Graphene Flagship over the years. Make sure you follow and share the show, leave a review, and stay posted on all upcoming episodes.2023-03-0849 min
Marketing Science Podcast0 to 1 Million Website Views: A Life Science Success StoryThe first episode of season 5 sees the AZoNetwork team discussing the strategies behind how we took AZoLifeSciences from 0 to 1 Million website views in just under three years.Joining our host, Danny, is Ben Stibbs-Eaton, our Content Marketing Manager, to look at the SEO strategies used on the website. Alongside Emily Henderson, Senior Editor of AZoLifeSciences, to discuss the content strategy for the platform, and Sara Lopez-Segura, Graphic Design & Social Media Co-ordinator, with the inside knowledge on creating engaging life science content. Hosted on Acast. See acast.com/privacy for more information.2023-02-2745 min
Something About ScienceLocalizing Lithium Supply Loops: In Conversation With Watercycle TechnologiesIn this bonus episode, Megan hits the road to visit University of Manchester spin-out Watercycle Technologies at the Graphene Engineering and Innovation Centre (GEIC) to learn about their membrane technology that is hoping to sustainably localize the UK's lithium supply chain. Alongside a run-down of current lithium extraction methods and how their technology works, Co-Founders Dr. Seb Leaper and Dr. Ahmed Abdelkarim interweave stories of their journey from friends to colleagues and discuss how sustainability continues to shape their careers.Make sure you follow and share the show, leave a review, and stay p...2023-02-2251 min
Something About ScienceCuriouser and Curiouser: Coffee Sniffing Sensors, RNA-Snipping CRISPR, and Paper-Printed CircuitsIn this episode, our hosts feed their curiosity and try to find answers to some important questions, not only for human health but also for the origin of life; where did Earth’s water come from? How does cancer spread? Is a male contraceptive pill scientifically possible? Too deep? The editors also discuss how sensors can keep your coffee in check and how a novel CRISPR system has been found to cut RNA.Something About Science is brought to you by AzoNetwork.Content Mentioned· Analyzing Coffee Beans (AZoSensors...2023-02-1538 min
Something About ScienceLife As We (Don't) Know It: Counting Canopies, Munching Microbes, and Moving Mitochondrial DNAIn this episode, our three sci-comm editors delve into another discussion of a variety of the latest science stories. From ground-breaking satellite technology monitoring forest degradation to pioneering ocean-degradable bioplastics and new discoveries into the human genome evolution – there will be something for every science aficionado!We also had the privilege to include a segment of a fascinating interview on the search of life beyond our solar system with Sascha Quanz, Head of the Exoplanets & Habitability Research Group at ETH Zurich.Make sure you follow and share the show, leave a review, and st...2023-02-0147 min
Marketing Science PodcastSEO Strategies for Engineering ApplicationsIn the third edition of our special industry series podcasts, Danny sat down with AZoNetwork content manager, Ben Stibbs-Eaton, to discuss everything that goes into developing an effective SEO strategy for industrial companies. Hosted on Acast. See acast.com/privacy for more information.2023-01-3022 min
Something About ScienceAlmost Science Fiction: Space Building, Milk Medicine, and Molecular MailmenIn our first episode, editors Danielle, Megan, and Skyla discuss tantalizing topics across the scientific disciplines – whether it be Neanderthal brains, batteries made from sand, or 3D printing with Martian rock- there will be something about science that you find fascinating!Make sure you follow and share the show, leave a review, and stay posted on all upcoming episodes.Something About Science is brought to you by AZoNetwork.Content Mentioned· Researchers reveal key developmental difference between the brains of modern humans and Neandertals (AZoLifeSciences)· ...2023-01-1842 min
Marketing Science PodcastBuilding a Digital Strategy for IndustryIn this second special industry episode of the Marketing Science podcast, AZoNetwork’s head of marketing, Frank Barker, is joined by the marketing manager at Extronics, Stuart Milne. Hosted on Acast. See acast.com/privacy for more information.2023-01-0927 min
Something About ScienceTeaserWelcome to Something About Science, the podcast where three science editors and enthusiasts curate a selection of the latest science stories that are making the news, breaking boundaries [or just a bit unusual]. Join us for a monthly chat and geek out along with us as we get passionate discussing something about science. You’ll be able to listen to the podcast on all your favourite platforms, so make sure you follow the show and leave a review on your podcast provider if you enjoy the upcoming episodes! Something About Science is brought to you by...2022-12-2200 min
Marketing Science PodcastThe State of Scientific Marketing 2023This episode of the Marketing Science podcast is an audio format of our most recent webinar looking at the state of scientific marketing survey 2023.Host Danny is joined by the rest of the AZoNetwork marketing team, Frank, Sara and Rebecca to present and discuss the research undertaken over the last few months. Hosted on Acast. See acast.com/privacy for more information.2022-12-1545 min
Marketing Science PodcastNot Your Typical Scientific ContentIn this special industrial marketing episode of the #MarketingScience podcast, we welcome Kerry Elgie and Kirsty Waight from Asynt to share their thoughts on content creation, social selling, trade shows, and digital channel integration. Hosted on Acast. See acast.com/privacy for more information.2022-12-0636 min
Marketing Science PodcastThe State of Scientific Purchasing 2022Our new market research looks at the latest buying habits of Science, Engineering, and Healthcare professionals.The report presents the current state of scientific purchasing and examines the trends that will have an impact on your marketing strategy.In this Q&A taken from our live webinar, our team answers audience questions related to the research presented in our latest ebook. Hosted on Acast. See acast.com/privacy for more information.2022-07-0527 min
Marketing Science PodcastCulture & Brand Building - Creating an Authentic Competitive Advantage in a Changing MarketWe welcome our special guest, Michele Nichols from Launch. Inc. Michele shares insights into culture, brand building and the importance of creating an authentic competitive advantage in a changing market.Your organizational culture may be your most valuable asset; and the key to your growth. As leaders, we read, think and talk about the importance of culture, a lot. But are we missing the opportunity to tell that story in a way that builds authenticity internally and externally?This episode is the recorded Q&A from our recent Webinar with Michele, aimed at sa...2022-06-1639 min
Marketing Science PodcastCommunication Strategies for NanotechnologyIn this episode, we are joined by Tracy Gay from Cerion Nanomaterials, discussing the four key components that make up effective communication strategies for nanotechnology. Hosted on Acast. See acast.com/privacy for more information.2022-05-0934 min
Marketing Science PodcastDriving Innovation in Scientific MarketingIn episode 2 of the Marketing Science Podcast we are excited to be joined by Paul Orange, Chief Commercial Officer at H.E.L Group. The podcast is all about innovation within scientific marketing, developing leadership skills within a team and the importance of digital transformation. Hosted on Acast. See acast.com/privacy for more information.2022-04-0553 min
Marketing Science PodcastData-driven marketing strategies for ScienceWe’re delighted to welcome Jamie Grabert for episode one, Director of Media at DeanHouston. Jamie shares her knowledge of data-driven marketing strategies, the application of data and how to utilize it to make business decisions that define your goals and objectives. Hosted on Acast. See acast.com/privacy for more information.2022-03-1646 min
Marketing Science PodcastB2B BrandingIn the latest episode of the Marketing Science Podcast, Sara Stella Lattanzio joins Danny to discuss the importance of branding in B2B. Sara has recently managed a full rebrand at her organization and shares what she learnt from the experience and gives plenty of tips and tricks to help marketers going through a similar project. Hosted on Acast. See acast.com/privacy for more information.2021-09-1436 min
Marketing Science PodcastRelationship MarketingIn the latest episode of the Marketing Science Podcast, Emma Provost Honeybone joins Danny to discuss Relationship Marketing. Emma shares insights on how relationship marketing can be both a short and long term strategy and if done well can provide opportunities to connect and engage with people that can have a positive impact on your business. Hosted on Acast. See acast.com/privacy for more information.2021-08-1642 min
Marketing Science PodcastSearch Engine Optimization in ScienceIn the latest episode of the Marketing Science Podcast, Ben Stibbs-Eaton joins Danny to discuss the importance of SEO in Science, Healthcare and Engineering's Marketing. He shares insights on how Google's current algorithm ranks websites. Listen below to learn about Google's most valued aspects of a website and how to improve your own rankings. Hosted on Acast. See acast.com/privacy for more information.2021-08-0928 min
Marketing Science PodcastPersonal BrandingLina is a Digital Marketing Specialist at Dassault Systèmes and a content creator and personal branding expert on LinkedIn. In this episode, she shares advice on how to create a positive first impression online and how to navigate your personal accounts.Shoutouts: The Marketing MeetupGraphic Designer Dave OfficerVideographer Kevin ParryContent Creator John EspirianMarketer Sarah Stella LattanzioRelevant Resources: More episodes from 'The Marketing Science Podcast'Webinar: Social Media for ScienceBlogs - How To Build a LinkedIn Profile Hosted on...2021-08-0225 min
Marketing Science PodcastThe Social CEODamian Corbet joined Danny to discuss how social media can make you a stronger leader in the latest episode of the Marketing Science Podcast. Damian is the author of the book, 'The Social CEO' and shared a number of great anecdotes from his experience of putting the book together. Links mentioned in the podcast:LinkedIn: https://www.linkedin.com/in/damiancorbet/Blog: https://thesocialcsuite.net/C-Suite Twitter lists: https://twitter.com/TheSocialCsuite/listsBooks/articles mentioned in the podcast:Forbes Article: 15 Ways CEOs can...2021-07-2647 min
Marketing Science PodcastNeuromarketingKatie Harte joined Danny to discuss neuromarketing in the latest episode of the Marketing Science Podcast. Katie is an acclaimed international speaker, trainer and researcher in the exciting new field of Neuromarketing. Links mentioned in the podcast: LinkedIn: https://www.linkedin.com/in/aboutkatiehart/ Website: http://katiehart.co.uk/Books mentioned in the podcast:BrainfluenceInfluence Buyology Hosted on Acast. See acast.com/privacy for more information.2021-07-2036 min
Marketing Science PodcastSocial Media for ScienceThis episode is an adaptation from our recent webinar Q&A: Social Media for Science - How to create an effective B2B social media strategy. We discuss: Social Media Content CreationDeveloping a personal brand on social mediaLinkedIn advertising Full webinar can be viewed here. Hosted on Acast. See acast.com/privacy for more information.2021-07-1220 min
Marketing Science PodcastDemand GenerationSam Kuehnle from Refine Labs joined Danny on the latest episode of the Marketing Science Podcast. They discussed lead generation v demand generation, knowing your audience, effective B2B social media strategy and tips for taking new marketing initiatives to the C-Suite. NotesLinkedIn: https://www.linkedin.com/in/samkuehnle/Buyer Persona book referenced: https://www.amazon.co.uk/Buyer-Personas-Customers-Expectations-Strategies/dp/1118961501 Hosted on Acast. See acast.com/privacy for more information.2021-07-0535 min
Marketing Science PodcastOne Person Marketing BandHal Collier from International Gas Detectors (IGD) joined Franky on the latest episode of the Marketing Science Podcast.They discussed how Hal has grown the marketing department from the ground up and also the challenges of being a one person marketing band. Hosted on Acast. See acast.com/privacy for more information.2021-06-2838 min
Marketing Science PodcastWomen in Engineering Day 2021We are starting season 3 on Women in Engineering Day. Dr Susan Scurlock MBE, Chief Executive & Founder of Primary Engineer is joining us to discuss how her organisation, and the engineers that she partners with, are inspiring the next generation of young engineers. Hosted on Acast. See acast.com/privacy for more information.2021-06-2329 min
Press This WordPress Community PodcastContent strategies that drive marketing AND sales team results with Danny LayzellOne of WordPress's key strengths is in its ability to power agile and flexible content strategies, but as you build out your content strategies designed to feed sales teams, how can you craft an effective content strategy that drives the best results for marketing and sales efforts alike?In this episode of PressThis, we interview Danny Layzell of AZoNetwork about his thoughts on getting customer insights from sales to help drive your content strategy, leveraging data in your content strategy, activating sales teams to help use & share your content, and how all of that connects to your UI...2021-03-2330 min
Marketing Science PodcastSelling ScienceLaura Haldane is the Head of Sales and Marketing at SciLeads. She is also a board member at SAMPS, an organization specializing in connecting and empowering sales and marketing professionals in life science and applied research. Laura joins the podcast to talk about best practices when it comes to selling and marketing to scientists. She gives tips based on psychological and marketing research on email marketing, scientific sales and science marketing. Check out the adapted transcript 👉👉 here. Hosted on Acast. See acast.com/privacy for more information.2021-02-1827 min
Marketing Science PodcastEngineering & Science Marketing Insights for 2021Michele Nichols is the President of Launch Team Inc and specializes in providing sales and marketing expertise for science and engineering-driven companies.She rejoins the podcast to give insights into current engineering & science marketing trends and challenges, as well as how companies can continue to make the all-important pivot to digital marketing and virtual event marketing.Check out adapted transcript 👉👉 https://www.azonetwork.com/marketing-science/blog/engineering-marketing-insights-in-2021 Hosted on Acast. See acast.com/privacy for more information.2021-01-2724 min
Marketing Science PodcastHow to Host a Scientific Virtual ConferenceWe're joined by Dr. Neal Dando, President of Pittcon 2021. Pittcon is one of the largest laboratory science conferences in the U.S. We discuss:How to strategize your marketing efforts and plan a virtual event vs. a face-to-face eventPre-recorded vs. on-demand content for virtual eventsHow Pittcon facilitates collaboration between scientistsThe importance of science outreach programsRead the adapted transcript here. Hosted on Acast. See acast.com/privacy for more information.2021-01-2027 min
Marketing Science PodcastLife Science Collaboration and Investment Trends for 2021In this episode of the Marketing Science Podcast, we are joined by Geoff Davison, CEO of Bionow, a leading biomedical and life science membership organization based in the North of England. Listen to the episode to learn about: The life sciences sector and contributions made by Bionow member organizations through the COVID-19 pandemicThe importance of collaboration in life sciences throughout 2020 and into 2021Insights into life science investment trends for 2021Life sciences events and the move to virtual formats Hosted on Acast. See acast.com/privacy for more information.2021-01-1327 min
Marketing Science PodcastUsing Webinars to Market ScienceOur latest episode of the Marketing Science Podcast is the adapted audio of our recent webinar: "Using Webinars to Market Science". Frank Barker is joined by the AZoNetwork marketing team, Elizabeth Rudy and Danny Layzell, as well as Andy Henton from InsideScientific. The discussion includes all areas of your webinar marketing including: Planning a science webinarWebinar softwareMarketing a science webinarRunning your eventEngaging your audiencePost webinar production Hosted on Acast. See acast.com/privacy for more information.2021-01-0547 min
Marketing Science PodcastCybersecurity for Healthcare and Science CompaniesWe're joined by our guest, Daniel Brazier, a Solutions Engineer for WP Engine. Will Soutter, from our Podcast about Podcast episode, also joins us to talk about Cybersecurity. In this episode, we talk about the world of cybersecurity, particularly in the healthcare and science fields. Daniel also gives us some valuable tips about how businesses and employees can mitigate the risks of a cybersecurity attack, and about the newest trends in cybersecurity. A corresponding blog can be found here. Hosted on Acast. See acast.com/privacy for more information.2020-12-0831 min
Marketing Science PodcastLife Science Events and Digital MarketingOur guest today is Tony Jones, the CEO of One Nucleus.Tony runs one of the largest life Science and healthcare networks in the world from their Cambridge base.He is currently planning the implementation of Genesis Digital 2020 - A fully online networking event for life science and healthcare professionals around the world.For more information about Genesis please visit: https://onenucleus.com/civicrm/event/info?reset=1&id=1382 Find out more information about AZoNetwork at www.AZoNetwork.com/Podcasts Hosted on Acast. See...2020-12-0129 min
Marketing Science PodcastManufacturing, Marketing and Trade post BrexitDavid Smith is the Managing Director of Specac Ltd, a high-quality spectroscopy equipment manufacturer, as well as a board member at Gambica, the Trade Association for Instrumentation, Control, Automation and Laboratory Technology in the UK. We talk with him about best practices in marketing for manufacturing companies like Specac, as well as how SMEs have met the challenges of COVID and how they can prepare for Brexit. See acast.com/privacy for privacy and opt-out information.2020-11-2729 min
Marketing Science PodcastCall Tracking and the Customer JourneyOyin Bamgbose is Head of Sales at ResponseTap, an intelligent call-tracking platform designed to integrate seamlessly with your existing suite of MarTech tools.This is the second part of this interview, in which we go in-depth on the customer journey, sales and marketing metrics, and the value call tracking can add to your marketing stack. Hosted on Acast. See acast.com/privacy for more information.2020-07-2739 min
Marketing Science PodcastManaging High Performance Sales TeamsOyin Bamgbose is Head of Sales at ResponseTap, an intelligent call-tracking platform designed to integrate seamlessly with your existing suite of MarTech tools.In the first part of this interview, we talk about the challenges of navigating the increasingly crowded and complex MarTech marketplace, and discuss ways to inspire and enable your sales team to perform at the top of their game. Hosted on Acast. See acast.com/privacy for more information.2020-07-0934 min
Marketing Science PodcastPodcasting for ScientistsWill is the smarts behind the Marketing Science podcast and lends his vast technical AV knowledge to producing podcasts on a weekly basis.We discuss what goes into making a podcast and how to achieve a high quality audio performance.https://www.azonetwork.com/marketing-science/blog/podcasting-for-scientists?referrer=acast Hosted on Acast. See acast.com/privacy for more information.2020-06-3041 min
Marketing Science PodcastHow to Launch a Product OnlineAs owner and president of Launch Team, Inc. in Rochester, NY, Michele Nichols leads a team that helps technology companies compete and grow.We talk product launches, internal communications and operational efficiency when working from home. Michele and her team consults with science and engineering-driven companies in the US and internationally and guides in the implementation of those strategies.https://www.azonetwork.com/marketing-science/blog/how-to-launch-a-product-online?referrer=acast Hosted on Acast. See acast.com/privacy for more information.2020-06-2330 min
Marketing Science PodcastVirtual Scientific EventsAndy Henton is the Founder and Director of InsideScientific, an online environment built for life science researchers – Andy has a distinguished career working within life sciences specialising in webinars, virtual events and science communication.Join us as we pick our way through collaborating from home, project management and delivering online experiences. Hosted on Acast. See acast.com/privacy for more information.2020-06-1638 min
Marketing Science PodcastSalesforce for Life Sciences, Engineering and HealthcareRicky Lowe is the CEO of Kumos Consulting having applied his 1st class MEng problem solving ability to an already distinguished Salesforce career. Join us as we discuss Health Cloud as well as Salesforce applications in the Life Science and Engineering industries."I always find that when we're talking about Salesforce, I would liken it to the movie "Inception" with Leonard DiCaprio, and I was actually just explaining to our CEO the other day about some work you were doing for us, and how you are on the maximum level, which is level four for "Inception"...2020-06-0928 min
Marketing Science PodcastB2B Demand Generation for Science CompaniesJoin us as we talk podcasting, demand generation, social media, brand vs. performance and how Science can learn from the SaaS model.A growth mindset leader and the CEO of Refine Labs. He’s originally from a science and engineering background and currently runs the demand generation podcast all the way from Boston Massachusetts – It’s Mr. Chris Walkerhttps://www.azonetwork.com/marketing-science/blog/b2b-demand-generation-for-science-engineering-and-healthcare?referrer=acast Hosted on Acast. See acast.com/privacy for more information.2020-06-0239 min
Marketing Science PodcastMarketing Life Sciences and Clinical DiagnosticsDebra Harrsch is CEO of Brandwidth Solutions, a B2B marketing firm specializing in Life Sciences and Clinical Diagnostics – Debra has a distinguished career working for many Multi-national instrumentation companies and joins us here today to talk about running a Life SCience Marketing Agency in a crisis.https://www.azonetwork.com/marketing-science/blog/running-a-life-science-marketing-agency Hosted on Acast. See acast.com/privacy for more information.2020-05-2628 min
Marketing Science PodcastB2B Google Ads for ScienceMatt Rafferty is the Head of Paid Search at AZoNetwork with a keen eye for discovering trends in big data.Matthew graduated from Sheffield Hallam University with a first-class masters degree in chemistry in 2017 and moved into freelance medical writing before joining AZoNetwork.During his time at AZoNetwork Matthew has been deeply involved with analytics, in particular Power BI. Both AZoNetwork and clients alike have benefitted from his unique analytical skills, gaining insights from big data sets where few dare to tread!Welcome to another edition of the marketing science podcast...2020-05-1925 min
Marketing Science PodcastMarketing Science Strategy for SMEsBusiness is simple. Good product, cash in the bank, steady cash flow, growing sales and profit margins.Dr. Ian Birkby and Alex Cairns discuss the simplicity of running a business well.Welcome to another edition of the marketing science podcast the podcast for sales and marketing professionals working within science engineering and health care don't forget to subscribe on Spotify iTunes or wherever he usually listen to podcasts my name is Frank Barker the head of marketing at eight zero network where you can also subscribe and I'm joined by not just one...2020-05-1223 min
Marketing Science PodcastMarketing Scientific ProductsRandy Byrne is the CEO of Transformational Scientific Marketing, a highly focused, B2B marketing consultancy specialising in scientific products and services. Below is the adapted transcript from the Marketing Science Podcast recording.Welcome to another edition of the marketing science podcast. The podcast for sales and marketing professionals working within science, engineering and health care don't forget to subscribe on Spotify iTunes or wherever you normally listen to a podcast. My name is Frank Barker the head of marketing at AZoNetwork, where you can also subscribe.I'm joined by my guest this...2020-05-0530 min
Marketing Science PodcastMarketing Science MattersPaul McCabe is the CEO of the McCabe Group, specializing in strategic marketing and program execution that goes well beyond traditional channels. We caught up with him to discuss current technical business to business marketing matters in 2020.What is your greatest marketing challenge?Figuring out how to realign past marketing strategies, even those as current as 2019, to effectively work within this current environment.Also, getting clients to dedicate resources for collateral materials, interviews, website and other digital media content. For example, with digital media many clients believe that SEO is simply...2020-04-2834 min
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