Shows
The Hardtech PodcastFrom Plant Killer to Shark Tank and CNN: The Flora StoryIn this episode of The Hardtech Podcast, hosts DeAndre Harakas and Grant Chapman talk with Aabesh De, founder of Flora, about turning a personal problem; being a self-proclaimed “serial plant killer” into a fast-growing gardening technology brand.
Aabesh shares how Flora was born from the need for better plant care solutions, and why integrating hardware and software is essential for creating a seamless user experience. The conversation dives into the realities of hardware prototyping, the pivotal exposure from Shark Tank, and the lessons learned about why marketing still matters even after national TV attention.
They also...
2025-09-0848 min
App Marketing by App MastersThe Marketing Mix for Startup AppsIn part 2 of our live stream with Aabesh De, you will discover the marketing mix he used to grow and scale his app profitably. Also, he shares the pricing page tests he's run and which one is converting the best.
We also audit a meal planner app and a baby sleep schedule app to talk about ASO and revenue.
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2022-04-1953 minApp Marketing by App MastersReferral Marketing StrategiesDiscover how today's founder unlocked organic and referral marketing for his plant care app.
Aabesh founded Flora after killing his mom's precious jasmine plant - he had enough, and decided to build a plant app for newbies to take the guesswork out of plant care - and thus Flora was born!
Flora launched in July 2021 with 300 beta testers, and has quickly grown to over 50k users as of Feb 2022. We've helped save over 100,000 plants, and are looking forward to launching our Android app!
Get our greatest growth hacks to increase downloads & revenue: http://w...
2022-04-1841 min