Shows
The NeuralPodShaun Wheeler - Agentic Personalization, Building Aampe and Crafting User ExperienceExploring Agentic Systems in AI & Machine Learning with Sean Wheeler, Chief Scientist at AampeIn this in-depth discussion with Schaun, we discuss his unique career path, from cognitive anthropology to leading roles in civil service and ad tech. Sean offers insights into the development of agentic systems for optimizing user experience and the challenges within. Here's what we covered đâ Seanâs career journey: From cognitive anthropology to data scienceâ The role of anthropology in data science and decision-makingâ Common themes and challenges in machine learning projectsâ Developing agentic infrastructure for consumer appsâ Key tech...2025-07-1658 min
Behind the Brief | Honest Stories from the World of MarketingAI, Prompts, and PMM Superpowers â with Michele NieberdingThatâs the question we unpack in this weekâs episode of Behind the Brief with Michele Nieberding, a top-tier PMM with a deep POV on how AI is changing how we message, launch, and compete.Sheâs not just talking about using ChatGPT for content â sheâs using it to pressure-test GTM strategy, validate whitespace, and push the edges of what product marketers can do.đ§ Episode Highlights:* Micheleâs 3C Framework for writing better prompts (Context, Constraints, Clarity)* Real examples of using AI in crowded markets like MarTech* Tools sheâs usi...2025-05-2633 min
Resilience with Dhruti ShahEpisode 14: From AI to Entrepreneurship - Paul Meinshausen on Navigating the UnknownWhat if success isnât about having everything figured out from the start? đIn this episode of Resilience with Dhruti Shah, we dive into the unconventional journey of Paul Meinshausenâa data scientist, serial entrepreneur, and CEO of Aampe, an AI infrastructure company transforming consumer technology. From designing statistical models for US Army Intelligence to co-founding PaySense, a fintech startup acquired for $185M, Paulâs path is proof that resilience is the key to innovation.But hereâs what makes his story stand outâPaul challenges the idea of rigid...2025-02-0640 min
The Agentic Edge PodcastYour CMS is a gold mine: time to digSchaun Wheeler and Arpit Choudhury talk about Content Management Systems (CMS) and how they are a treasury of information that can be leveraged for hyper-personalization. They explore how generative AI is transforming CMS, the importance of data quality, and the potential of LLMs in enhancing user experiences. The discussion also covers the challenges of implementing AI in recommendation systems, the significance of integrating external data, and the future of personalization in various applications, including food delivery and travel.KEY POINTS* CMSs are often seen as repositories of content to present on webpages but they can...2024-10-2342 min
The Agentic Edge PodcastAgents, impact confidence, and prior beliefsIn order to mimic human decision making, agents need to estimate the probability that a particular intervention will move user behavior in the right direction, but also estimate how much confidence they should put in that probability assessment. The first estimate is easy - or, at least, straightforward. The second estimate is a lot harder, but it sits at the core of how agents balance exploration of new possibilities with exploitation of lessons already learned.There is no purely empirical way to estimate confidence. Frequentists estimate it implicitly, whereas Bayesians estimate it explicitly, but in both cases the estimate...2024-10-1706 min
The Agentic Edge PodcastEmbedding space let agents communicate with each otherWhen you're on a team, you tend to figure out problems collectively - you chat with your teammates, compare notes, and swap stories about what has or has not worked in the past. What if the team is a team of agents? How do agents compare notes?An embedding space. An embedding space is a high-dimensional mapping of data points (words, users, events, etc.) to arrays of numerical values. It's like a map, but whereas a typical map can only be 2D or maybe 3D, an embedding space can have many dimensions as you want. This allows you to...2024-10-0805 min
The Agentic Edge PodcastGet comfortable with Decision AutomationPaul Meinshausen and Schaun Wheeler talk about the key components behind decision-making and what goes into automating it in this discussion hosted by Arpit Choudhury. They emphasize that successful decision automation includes understanding the nuances of decision repeatability, outcome evaluation, user preferences, and business constraints. They discuss the importance of designing systems that can learn effectively from user interactions, the limitations of current approaches, and the ongoing need for human input to provide crucial context.KEY POINTS: 1. Decisions can be broken down into three components:* The decision set (options of the decision)2024-10-0737 min
The Agentic Edge PodcastTransforming distributions to encode business prioritiesAgentic learners aren't tools or systems or programs. They're additional headcount. As with a a human team, one of the most important aspects of managing a team agentic learners is to know how you can give feedback and instruction. I made a video recently (link the comments) about representing user preferences as two parameters in order to do a random draw from a beta distribution. The probability parameter tells the agent how much an intervention is expected to positively impact user behavior, and the signal parameter tells the agent how confident it should be about that probability.Draw from...2024-10-0405 min
The Agentic Edge PodcastBeta distribution draws and signal strengthHow do you make a computer program show curiosity? You randomly draw from a beta distribution. Yes I'm serious. A core problem in agentic learning is the navigation of the explore/exploit tradeoff. Agents have many options to choose from when trying to engage users, and they always need to balance the goal of taking advantage of lessons already learned with the goal of trying options that haven't yet been tried. If an agent only ever explores, it never optimizes. If an agent only ever exploits, it prematurely optimizes and ends up a local maximum - something that's better...2024-10-0405 min
The Agentic Edge PodcastHow agents view behavioral signalsAgents that work on the basis of behavioral data need to be able to make judgements about how successful (or not) their actions are. Unlike an A/B test or a multi-armed bandit, where you use success rates over many users to determine the relative value of different options, an agent needs to be able to try one specific action with one specific user and make a judgement call about whether that action inclined the user in the right direction. There's not such thing as a success rate when you're dealing with a single intervention for a single user...2024-10-0404 min
The Agentic Edge PodcastYou can't Google your way to a recommender systemSchaun Wheeler and DJ Rich delve into the intricacies of building recommender systems in this podcast hosted by Arpit Choudhury. The discussion highlights the steps to developing a recommender system, practical advice for startups, and the evolving landscape of recommender technologies. KEY POINTS: * Identify the Problem: Recommender systems address the "discovery problem" by helping users sift through vast amounts of options to find relevant content quickly. Recognizing this problem is crucial before diving into solutions.* System Components: Recommender systems are complex and involve multiple components such as:* Item Inventory: Detailed metadata ab...2024-09-0229 min
The GrooveTough Love On Your Tech Stack And Concrete Advice On âAampingâ Up Your Customer CommsItâs time to ditch traditional tools and adopt a fiercely customer-centric focusâor risk losing your customers altogether. This is unchartered territory for most marketers, and we get much-needed inspiration and direction from Paul Meinshausen, Co-founder and CEO of Aampe, a company that reimagines personalization through messaging and revitalizes brands' communication stacks with its reinforcement learning APIs. From tough love for your tech stack to what is possible when marketers expand their mindset towards messaging, Paul offers concrete advice on executing effective communication campaigns and driving customer engagement.
CHAPTER TIMESTAMPS
00:00 - Intr...2024-06-0631 min
Women And AIUnlocking AI: Boost Your Business & Mobile App Success with Expert Alice Muir KocourkovĂĄ, PhitureWelcome to Women and AI. Your hosts Reut & Jenny discuss adding AI to your company, your mobile app growth strategy and your personal life.Â
Weâll learn how AI is impacting mobile growth, AI can help remote workers and what AI tools you should test out if youâre just starting your AI journey. Alice also highlights the importance of AI governance and ethics and the need for more diverse voices in the field
Join us on this journey to celebrate, educate, and empower women in AI. Visit our website at www.womenandai.com, and connec...2024-05-1328 min
Growth Masterminds: mobile growth podcastMaximizing app engagement with AI agentsShould you have an AI agent assigned to every single app user?
In this episode of Growth Masterminds, host John interviews Shaun Wheeler, a data scientist at Aampe. They focus on mobile user engagement and the innovative approach of assigning an AI agent to each app user.
They discuss the limitations of traditional user engagement strategies, such as generic pop-up messaging, and the power of AI agents in providing tailored interactions based on individual user behavior. Through examples, including a nursing scheduling app and e-commerce platforms, they explore how AI-driven personalization can significantly impact user retention, monetization, and overall...2024-05-0829 min
Funded, Now What?!Scaling Success: Paul Meinshausen's $7.5M Fundraising MasterclassIn this episode, we delve into the world of successful fundraising with Paul Meinshausen, CEO and founder of Aampe, an AI tool revolutionizing marketing outreach. Paul shares invaluable insights into how his background as a data scientist paved the way for his $7.5 million fundraising triumph. Hosting the conversation and contributing his own valuable fundraising insights is Andrew Lee Miller, CEO and Founder of GrowthExpertz, who brings over $100 million in exits to the table. Learn the secrets behind Paul's fundraising success and gain expert advice on scaling your own ventures in this illuminating discussion.
Learn more about Aampe...2024-04-1631 min
Retain: The Customer Retention PodcastAampe's Head of Growth: Unleashing AI in Customer Retention, The Power of Copywriting & From Electrical Engineer to MarketerIn this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with James Laurain, Head of Growth at Aampe. Together, they discuss Jamesâ journey from electrical engineer to marketer, the power of copywriting, and how to use the capabilities of AI for customer retention.James has vast experience in leveraging B2B content strategies and copywriting to engage and retain customers. At Aampe, James spearheads the first truly AI-driven approach to CRM Marketing Automation, which allows apps to create personalized, omni-channel customer experiences to increase customer engagement and retention. A man of many talents, James is the Founder an...2024-04-1632 minThe GrooveAligning Metrics For Value, Not Vanity With Vernesa ÄutukWhat do you do when your organization is set on vanity metrics like clicks, and you are focused on the KPIs that really matter, like engagement and retention? How do you push for goals without sounding pushy? And when do you let users go because data shows winning them back will likely burn more cash than it generates in the longer term? These are the questions that CRM experts like Vernesa Äutuk, Growth & CRM Consultant and ex-CRM Marketing Manager at Sleep Cycle, have to grapple with daily to showâand deliverâreal value from CRM campaigns. Vernesa joins our host...2024-03-2936 min
Numbers and NarrativesPerfect Timing: The Importance of Send Time Optimization with Aampe's Paul MeinshausenEver marvel at the precision required to send the perfect message at the perfect moment? This is the realm of Paul Meinshausen, the data science virtuoso and founder of Aampe's, who joins us to reveal the transformative impact of timing in the FinTech and food delivery sectors. Transitioning from the structured world of the U.S. Department of Defense to the dynamic pace of startup life in India, Paul's narrative is a testament to how machine learning and data analytics are revolutionizing customer engagement and service delivery.The conversation heats up as we uncover the tantalizing strategies...2024-03-1840 min
The GrooveUnlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim LaurainYour company is sitting on a stockpile of valuable customer insightsâbut accessing and extracting the right data to power effective marketing and engagement strategies can be a stretch. Sure, the answer is in the dataâprovided you know the right questions to ask and the events to prioritize. Stacy Earl, Head of CRM and User Retention at online rewards platform KashKick, returns to The Groove to spill the secrets about the data âgold mineâ sitting in your CRM and how marketers can utilize it to decipher what users are doing from day one. She explains that CRM looks at more...2024-02-2342 min
The Marketing Meeting with Itir Eraslan29. AI and Marketing Automation with Paul MeinshausenWe discuss the future of marketing teams in the age of AI, as well as the fate of privacy, trust, and the user journey in light of machine learning advances. Paul Meinshausen is the founder and CEO of Aampe, a marketing automation platform for mobile apps. Paul Meinshausen on LinkedIn: https://www.linkedin.com/in/paulmeinshausen/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/2024-02-0150 min
The GrooveThe One Tool To Transform Your Appâs Retention and Engagement With Aampeâs Jim LaurainGood marketing answers customer needs. Great marketing anticipates them. With Aampe, businesses can create a hyper-individualized customer experience, increase acquisition ROI, and significantly reduce churn with only one tool. Aampe â a platform built by data scientists to help marketers execute effective mobile campaigns based on customer behavior â uses propensity triggering to flip the script on user retention and engagement. By looking to the future, not the past, marketers can offer personalized discounts, messages, and rewards based on a specific userâs likelihood to purchase or churn. Aampeâs Head of Growth, Jim Laurain, joins host Peggy Anne Salz in this epi...2023-12-1524 min
MarTech Podcast ⢠// Marketing + Technology = Business GrowthWhy A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // AampePaul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AIâs disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future of A/B testing and why it will become extinct in the next three years Show NotesConnect With:Paul Meinshausen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy...2023-12-1412 min
MarTech Podcast ⢠// Marketing + Technology = Business GrowthWhy A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // AampePaul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AIâs disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future of A/B testing and why it will become extinct in the next three years Show NotesConnect With:Paul Meinshausen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy...2023-12-1412 min
PocketGamer.biz PodcastS03 E22 Aampeâs Jim Laurain On Smart Steps To Inspire Players With Messaging That MattersSuccess starts with a great game, but profitable growth is fueled by ongoing engagement that treats players as individuals. And, although itâs not rocket science, the SuperScale report, Good Games Donât Die, reveals this is where most studios miss the mark. Nearly 40% fail to deliver relevant and engaging content to their users. Itâs also one reason 83% of games fail within three years of launch. How can gaming companies step up engagement to ensure their game (and audience) is thriving years down the road? Jim Laurain, Head of Growth at Aampe, a company that leverages AI to level...2023-12-1442 minMarTech Podcast ⢠// Marketing + Technology = Business GrowthHow AI Is Disrupting Lifecycle Marketing -- Paul Meinshausen // AampePaul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AIâs disruption. From chatbots and virtual assistants to content generation, AI has revolutionized how businesses understand and interact with their customers. Moreover, AI is enabling businesses to personalize marketing efforts at a granular level, tailoring interactions based on each person's unique preferences and behaviors. Today, Paul discusses how AI is disrupting life cycle marketing. Show NotesConnect With:Paul Meinshausen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.co...2023-12-1315 minMarTech Podcast ⢠// Marketing + Technology = Business GrowthHow AI Is Disrupting Lifecycle Marketing -- Paul Meinshausen // AampePaul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AIâs disruption. From chatbots and virtual assistants to content generation, AI has revolutionized how businesses understand and interact with their customers. Moreover, AI is enabling businesses to personalize marketing efforts at a granular level, tailoring interactions based on each person's unique preferences and behaviors. Today, Paul discusses how AI is disrupting life cycle marketing. Show NotesConnect With:Paul Meinshausen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.co...2023-12-1315 min
App Marketing by App MastersThe Customer Journey That Maximizes Sales & RetentionTodayâs guest is Paul Meinshausen, the CEO and Co-Founder of Aampe - a SaaS startup and native-AI CRM platform for consumer mobile apps, backed by PeakXV (formerly Sequoia SEA & India) and Matrix Partners India.
He previously Co-Founded and was Chief Data Officer for PaySense, a consumer fintech mobile app in India that was acquired by Prosus/PayU Global for $185 million (USD) in 2019.
You will discover:
- How to use AI to optimize engagement throughout the customer journey
- How to build more effective triggered SMS and push notification campaigns
...2023-12-041h 15![[A] Growth Ventures Podcast with Hamlet Azarian](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/37379089/37379089-1701164237294-79540c8045329.jpg)
[A] Growth Ventures Podcast with Hamlet AzarianData Science, Tech Trends, and Aampe's Innovations: Paul MeinshausenIn this podcast episode on [A] Growth Ventures podcast, Hamlet Azarian, the CEO and Founder of the Azarian Growth Agency, will host Paul Meinshausen, a distinguished leader and innovator in data science, mobile technology, and startup ventures.
With a background from co-founding PaySense to shaping Aampe's success, Paul brings a wealth of experience to the conversation.2023-11-2858 min![[A] Growth Ventures Podcast with Hamlet Azarian](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/3d40f8e79657551ee7d1ea110447ca05.jpg)
[A] Growth Ventures Podcast with Hamlet AzarianData Science, Tech Trends, and Aampe's Innovations: Paul MeinshausenIn this podcast episode on [A] Growth Ventures podcast, Hamlet Azarian, the CEO and Founder of the Azarian Growth Agency, will host Paul Meinshausen, a distinguished leader and innovator in data science, mobile technology, and startup ventures. With a background from co-founding PaySense to shaping Aampe's success, Paul brings a wealth of experience to the conversation.2023-11-2858 minMarTech Podcast ⢠// Marketing + Technology = Business GrowthWhy A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // AampePaul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AIâs disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future of A/B testing and why it will become extinct in the next three years  Show NotesConnect With:Paul Meinshausen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy...2023-08-0312 min
MarTech Podcast ⢠// Marketing + Technology = Business GrowthWhy A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // AampePaul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AIâs disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future of A/B testing and why it will become extinct in the next three years  Show NotesConnect With:Paul Meinshausen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy...2023-08-0312 minMarTech Podcast ⢠// Marketing + Technology = Business GrowthHow AI Is Disrupting Lifecycle Marketing -- Paul Meinshausen // AampePaul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AIâs disruption. From chatbots and virtual assistants to content generation, AI has revolutionized how businesses understand and interact with their customers. Moreover, AI is enabling businesses to personalize marketing efforts at a granular level, tailoring interactions based on each person's unique preferences and behaviors. Today, Paul discusses how AI is disrupting life cycle marketing. Show NotesConnect With:Paul Meinshausen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.c...2023-08-0215 minMarTech Podcast ⢠// Marketing + Technology = Business GrowthHow AI Is Disrupting Lifecycle Marketing -- Paul Meinshausen // AampePaul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AIâs disruption. From chatbots and virtual assistants to content generation, AI has revolutionized how businesses understand and interact with their customers. Moreover, AI is enabling businesses to personalize marketing efforts at a granular level, tailoring interactions based on each person's unique preferences and behaviors. Today, Paul discusses how AI is disrupting life cycle marketing. Show NotesConnect With:Paul Meinshausen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.c...2023-08-0215 min
AppthropologyEpisode 11 - Lessons learned from working at a monster app with Thomas le Hardy (Tonsser)Most smaller apps wish they had the resources of a mega-app, but should they?Join us this week as we talk with Thomas le Hardy about his past experience working as Director of Customer Acquisition at Audible (Amazon) and how it compares with his current role as VP of Marketing at Tonsser.During the podcast, Thomas answered questions like:Â đ What were the biggest differences between running marketing at Amazon vs. running marketing at Tonsser?đ Which tools or resources did Amazon have that a smaller app doesn't, and what are the impacts of not...2023-04-011h 02
The Agentic Edge PodcastEpisode 11 - Lessons learned from working at a monster app with Thomas le Hardy (Tonsser)Most smaller apps wish they had the resources of a mega-app, but should they?Join us this week as we talk with Thomas le Hardy about his past experience working as Director of Customer Acquisition at Audible (Amazon) and how it compares with his current role as VP of Marketing at Tonsser.During the podcast, Thomas answered questions like:Â đ What were the biggest differences between running marketing at Amazon vs. running marketing at Tonsser?đ Which tools or resources did Amazon have that a smaller app doesn't, and what are the impacts of not...2023-04-011h 02
AppthropologyEpisode 10 - How to drive engagement and adoption on employer-sponsored apps with Martyna Malinowska (GajiGesa)Growing a B2C app is difficult, but encouraging users to use an employer-sponsored app brings additional challenges:If a significant number of employees don't use the app, the employer will cancel your contract.Join us this week on the Appthropology podcast as we talk with Martyna Malinowska, co-founder and chief product officer at GajiGesa.During the podcast, we'll cover what GajiGesa is and the predatory loan problem they're looking to solve in Indonesia.Specifically, we'll cover the cultural nuances that GajiGesa is looking to overcome and how they're encouraging adoption...2023-03-1653 min
The Agentic Edge PodcastEpisode 10 - How to drive engagement and adoption on employer-sponsored apps with Martyna Malinowska (GajiGesa)Growing a B2C app is difficult, but encouraging users to use an employer-sponsored app brings additional challenges:If a significant number of employees don't use the app, the employer will cancel your contract.Join us this week on the Appthropology podcast as we talk with Martyna Malinowska, co-founder and chief product officer at GajiGesa.During the podcast, we'll cover what GajiGesa is and the predatory loan problem they're looking to solve in Indonesia.Specifically, we'll cover the cultural nuances that GajiGesa is looking to overcome and how they're encouraging adoption...2023-03-1653 min
The Growth ChatEpisode 38: How Data and AI Transforms Lifecycle MarketingPaul Meinshausen, CEO @Aampe, shares his insights on the up-and-coming tech that will completely revolutionize lifecycle marketing and how you can use it to convert more of your dormant users into high-value customers.2023-03-0918 min
The Growth ChatEpisode 9: How Data and AI Transforms Lifecycle MarketingPaul Meinshausen, CEO @Aampe, shares his insights on the up-and-coming tech that will completely revolutionize lifecycle marketing and how you can use it to convert more of your dormant users into high-value customers.2023-03-0900 min
The Agentic Edge PodcastEpisode 9 - The most common mistake apps make in CRM with Annika Dunaway (Phiture)What are the most common mistakes apps make in CRM? đ¤Join us this week as we talk with Annika Dunaway, Sr. Growth Consultant at Phiture, about what she's learned in her experience serving in marketing and CRM roles in virtually every industry â from training and education to food delivery and travel and even health and fitness â and how she currently uses all this knowledge combined with her passion for psychology and human behavior to provide practical steps to driving growth for apps of all sizes as a consultant at Phiture.Annika has done everything from helping...2023-03-0855 min
AppthropologyEpisode 9 - The most common mistake apps make in CRM with Annika Dunaway (Phiture)What are the most common mistakes apps make in CRM? đ¤Join us this week as we talk with Annika Dunaway, Sr. Growth Consultant at Phiture, about what she's learned in her experience serving in marketing and CRM roles in virtually every industry â from training and education to food delivery and travel and even health and fitness â and how she currently uses all this knowledge combined with her passion for psychology and human behavior to provide practical steps to driving growth for apps of all sizes as a consultant at Phiture.Annika has done everything from helping...2023-03-0855 min
LTV Talks with Karan#02: How CRM teams can use AI & ML (Machine Learning) to optimise push notifications with James Laurain - Head of Growth @ AampeIn the episode, we cover a lot of interesting subjects - such as
1ď¸âŁ James's journey from being a medical device engineer to being the head of growth at Aampe.
2ď¸âŁ Discussed how a consultant like myself would approach setting up CRM for a client & how Aampe can help you do the same while generating a higher volume of insights & positions the CRM team to be an insight generator for the organisation.
3ď¸âŁ Thoughts on why user journeys might be too static & where the current pain points and obstacles are for CRM teams in the way we are used...2023-03-0153 min
grit. | startup turunduse podcastFUDY. â Siim Pukk â 5x kasvu Ăźhe kampaaniaga⨠Case study: kuus kuud Ăźhe idufirma plahvatusliku kasvu taga. â¨
KĂźlas on Fudy endine turundus- ja kasvujuht Siim Pukk.
⢠ esimesed kuud CMO-na;
⢠ top-of-mind tuntuse hoidmine;
⢠ Fudy suur kampaania ja kasv;
⢠ väli-, kino- jm traditsioonilised kanalid;
⢠ kuidas turundusjuhina ei Üelda;
Lisaks rääkisime, miks on soovitusprogrammid head, kuidas trammi peale oma reklaam saada ja miks Siim Fudyst ära tuli. Head kuulamist!
đ
Mainitud tÜÜriistad ja soovitused:
⢠ Aampe
https://www.linkedin.com/pul...2023-02-1654 min
The Agentic Edge PodcastEpisode 8 - The role of CRM in FinTech apps with Joel Fransson (Anyfin)Managing CRM for an app is one thing. Running CRM for a FinTech app is quite another....especially when you're mostly a team of one....and your app is designed for people to STOP using it. đłTune in this week as we talk to Joel Fransson, Global CRM Manager at Anyfin, the app designed to help users take control of their finances by getting lower interest rates on their existing loans and making smart money decisions.During the episode, we'll chat about:đą Why it's important for Anyfin to have a...2023-01-2742 min
AppthropologyEpisode 8 - The role of CRM in FinTech apps with Joel Fransson (Anyfin)Managing CRM for an app is one thing. Running CRM for a FinTech app is quite another....especially when you're mostly a team of one....and your app is designed for people to STOP using it. đłTune in this week as we talk to Joel Fransson, Global CRM Manager at Anyfin, the app designed to help users take control of their finances by getting lower interest rates on their existing loans and making smart money decisions.During the episode, we'll chat about:đą Why it's important for Anyfin to have a...2023-01-2742 min
The Agentic Edge PodcastEpisode 7 - 2023: The Year of the Lifecycle MarketerWhat will determine whether apps survive 2023?Lifecycle marketing. ...but not lifecycle marketing as we've been doing it.Apps came off a high in 2020, but the tides have changed. Now, most apps are feeling the squeeze between heavy resource constraints (both fewer physical resources and less capital during the recession) and worsening ad performance (between data privacy and user tracking regulations - Forbes is reporting a 40% decrease in ad effectiveness to iOS users).How can apps possibly grow in such a market?2023-01-2022 min
AppthropologyEpisode 7 - 2023: The Year of the Lifecycle MarketerWhat will determine whether apps survive 2023?Lifecycle marketing. ...but not lifecycle marketing as we've been doing it.Apps came off a high in 2020, but the tides have changed. Now, most apps are feeling the squeeze between heavy resource constraints (both fewer physical resources and less capital during the recession) and worsening ad performance (between data privacy and user tracking regulations - Forbes is reporting a 40% decrease in ad effectiveness to iOS users).How can apps possibly grow in such a market?2023-01-2022 min
AppthropologyEpisode 6 - The role of lifecycle marketing with Sean Collins (BILT Rewards)What's the role of lifecycle marketing, and how can you make the biggest impact on your brand?Tune in this week as we talk to Sean Collins, Director of Lifecycle Marketing at BILT Rewards, as we answer this and more!đł Get an overview of BILT and the awesome value they deliver to their usersđą Learn how BILT discovered that their own name was potentially turning some users off (and how they pivoted).đľââď¸ Hear how they create and decide which services to offer to help increase their usefulness and customer loyaltyđŹ Learn how...2022-12-131h 03
The Agentic Edge PodcastEpisode 6 - The role of lifecycle marketing with Sean Collins (BILT Rewards)What's the role of lifecycle marketing, and how can you make the biggest impact on your brand?Tune in this week as we talk to Sean Collins, Director of Lifecycle Marketing at BILT Rewards, as we answer this and more!đł Get an overview of BILT and the awesome value they deliver to their usersđą Learn how BILT discovered that their own name was potentially turning some users off (and how they pivoted).đľââď¸ Hear how they create and decide which services to offer to help increase their usefulness and customer loyaltyđŹ Learn how...2022-12-131h 03
AppthropologyEpisode 5 - Building educational apps with Tim Dikun (Teaching.com)1 in 4 children in America right now grows up without learning how to read â and we can't just fix it with "more school."In fact, only 35% of public school students are rated at or above 'Proficient' in grade 4 reading, and a full 37% of children arrive at kindergarten without the skills necessary for lifetime learning.Tim Dikun and the folks at Teaching.com don't think that's acceptable, so they're doing something about it.Per the National Center for Education Statistics (NCES), regardless of household income or background, educational success starts at ho...2022-12-0746 min
The Agentic Edge PodcastEpisode 5 - Building educational apps with Tim Dikun (Teaching.com)1 in 4 children in America right now grows up without learning how to read â and we can't just fix it with "more school."In fact, only 35% of public school students are rated at or above 'Proficient' in grade 4 reading, and a full 37% of children arrive at kindergarten without the skills necessary for lifetime learning.Tim Dikun and the folks at Teaching.com don't think that's acceptable, so they're doing something about it.Per the National Center for Education Statistics (NCES), regardless of household income or background, educational success starts at ho...2022-12-0746 min
AppthropologyEpisode 4 - How to grow in a crowded market with Siim Pukk (Fudy)How can you stand out in a crowded marketplace?How do you effectively expand into new markets?...and how can you make a big impact, as quickly as possible, when taking over in a growth role for an up-and-coming app?Tune in this week as we discuss all of this and more with Siim Pukk, the Head of Marketing and Growth at Fudy, Estonia's premier food delivery app!From auditing and documenting baseline opportunities and issues, to exploring how to create brand partnerships and successfully expand into new markets, we'll...2022-11-301h 00
The Agentic Edge PodcastEpisode 4 - How to grow in a crowded market with Siim Pukk (Fudy)How can you stand out in a crowded marketplace?How do you effectively expand into new markets?...and how can you make a big impact, as quickly as possible, when taking over in a growth role for an up-and-coming app?Tune in this week as we discuss all of this and more with Siim Pukk, the Head of Marketing and Growth at Fudy, Estonia's premier food delivery app!From auditing and documenting baseline opportunities and issues, to exploring how to create brand partnerships and successfully expand into new markets, we'll...2022-11-301h 00
The Agentic Edge PodcastEpisode 3 - The role of data science in mobile apps with Ben Tengelsen (IntelyCare)What's the role of data science and behavioral science in mobile apps?How do you prioritize and conduct experiments? ...and how do you effectively interface with marketing? *gasp!*Tune in this week as we discuss all of this with Ben Tengelsen, the VP of Data Science at IntelyCare, the flexible healthcare staffing app!We'll dive into some common misconceptions and pitfalls that can occur from looking at data, when and how to apply different disciplines of data and behavioral analysis, and we'll even cover a few examples of real-life experiments Ben a...2022-11-1756 min
AppthropologyEpisode 3 - The role of data science in mobile apps with Ben Tengelsen (IntelyCare)What's the role of data science and behavioral science in mobile apps?How do you prioritize and conduct experiments? ...and how do you effectively interface with marketing? *gasp!*Tune in this week as we discuss all of this with Ben Tengelsen, the VP of Data Science at IntelyCare, the flexible healthcare staffing app!We'll dive into some common misconceptions and pitfalls that can occur from looking at data, when and how to apply different disciplines of data and behavioral analysis, and we'll even cover a few examples of real-life experiments Ben a...2022-11-1756 min
The Agentic Edge PodcastEpisode 2 - Building and growing a 2-sided marketplace with Gijs Verheijke (Ox Street)This week on the Appthropology podcast, we're talking with Gijs Verheijke, the Founder of Ox Street, Southeast Asia's premier app for buying and selling authenticated shoes and apparel.Tune in to learn Gijs's advice on how to successfully start up a 2-sided marketplace, some of the tools and strategies he uses to keep Ox Street going, and the lessons he's learned along the way.You'll also get a glimpse into "Sneakerhead" culture, see what user metrics matter most, and learn about how Crocs are making a comeback! *gasp* This is a public...2022-11-1752 min
AppthropologyEpisode 2 - Building and growing a 2-sided marketplace with Gijs Verheijke (Ox Street)This week on the Appthropology podcast, we're talking with Gijs Verheijke, the Founder of Ox Street, Southeast Asia's premier app for buying and selling authenticated shoes and apparel.Tune in to learn Gijs's advice on how to successfully start up a 2-sided marketplace, some of the tools and strategies he uses to keep Ox Street going, and the lessons he's learned along the way.You'll also get a glimpse into "Sneakerhead" culture, see what user metrics matter most, and learn about how Crocs are making a comeback! *gasp*2022-11-1752 min
AppthropologyEpisode 1 - Getting Featured in the App Store with Baptiste Malaguti (Kuri)Tune in this week as we talk to Baptiste Malaguti, the CEO and Co-Founder of Kuri, the Climate-Friendly Meal Planning App.We'll dive into why Baptiste started Kuri, Kuri's mission, and how Baptiste was able to quickly scale and get featured in the Apple App Store.We'll also explore how Kuri chose their user-behavior metrics, the way Baptiste thinks about content, and the most interesting thing he's learned on his journey!2022-11-1650 min