Shows
Brand on PurposeBuilding Digital Accessibility and Breaking Down Cultural Barriers for Disabled Individuals with Ablr Co-Founder & CEO John SamuelAaron is joined by John Samuel, Co-Founder and CEO of Ablr, a digital accessibility and inclusion company supporting disabled individuals and the organizations that employ them. John walks Aaron through his own experience losing his vision from a degenerative eye condition and learning how few digital resources existed for people with vision impairments and other disabilities. He started Ablr with the goals of furthering digital accessibility, improving disability inclusion for companies and organizations, and creating employment pathways for individuals with disabilities. They discuss systematic barriers as well as technologies that have created change and improvement for the disabled community...
2023-02-2132 minBrand on PurposeCEO of CentralReach Chris Sullens on Using Technology to Expand Job Opportunities for Neurodiverse IndividualsAaron sits down with CEO of CentralReach Chris Sullens to discuss CentralReach’s mission of leveraging technology to support individuals with autism and intellectual and developmental disabilities. Chris explains that 85% of adults with autism are unemployed and CentralReach is working to fix this through innovative digital assistive software. Aaron and Chris discuss how companies can develop more inclusive processes throughout their organization, why it’s difficult to get more companies to adopt the technology available to better serve this community, and how more resources should be put in place so that families and caretakers know what options are out ther...
2023-01-2425 minBrand on PurposeHow CEO & Co-Founder of August Nadya Okamoto Built a Brand Focused on Destigmatizing PeriodsThis week on Brand on Purpose, Aaron talks to Nadya Okamoto, the CEO and Co-Founder of lifestyle period brand August. Nadya shares what made her passionate about the period care space and what she has learned from building a brand that is dedicated to making high-quality period care more accessible. Tune in to hear Nadya and Aaron discuss marketing in the attention economy, why social media can be a double-edged sword, and how purpose-led brands can create change throughout an entire industry. Head to www.itsaugust.co to learn more about August.Production Credits: Aa...
2022-12-2739 minBrand on PurposeBeing Naked is the Most Sustainable Option When it Comes to Fashion, but Chief Executive Officer of Reformation Hali Borenstein Says Reformation is SecondChief Executive Officer at Reformation, Hali Borenstein, takes Aaron through her background in business, what she’s learned from being a leader in times of transition, and what being sustainable means in the fashion space. Hali explains how Reformation was created to be a catalyst for change in the fashion industry. The company constantly tries to improve its business practices, from having a D2C model that is responsive to consumer demand to emphasizing transparency by releasing quarterly sustainability reports. Hali and Aaron discuss what it takes to be a climate positive company and how they see the industry prior...
2022-11-1531 minBrand on PurposeYour Toilet is a Privilege, Do Your Duty! Building Lasting Sanitation Market Systems with Robin Cho, Who Gives a Crap’s Head of Impact, and iDE’s VP of Communications and Marketing, Katherine KochIn this episode, Aaron is joined by Who Gives a Crap’s Head of Impact, Robin Cho, and International Development Enterprise’s (iDE) VP of Communications and Marketing, Katherine Koch. Who Gives a Crap makes eco-friendly toilet paper and paper towels, donating 50% of all profits toward efforts to see a world where everyone has access to the basic rights of water, sanitation and hygiene (WASH). IDE is a global non-profit organization that empowers entrepreneurs to end poverty by engaging with businesses that help build communities. Robin, KC and Aaron discuss the partnership the two organizations have made to improve WASH...
2022-08-2333 minBrand on PurposeBuilding a Safer & More-Inclusive World For LGBTQ Young People with The Trevor Project CEO & Executive Director Amit PaleyThe Trevor Project CEO & Executive Director, Amit Paley, discusses his career trajectory at The Trevor Project, the impetus for the organization, and how it became the world’s largest suicide prevention and mental health organization for LGBTQ young people. Inspired by the Academy Award-winning short film, “Trevor,” The Trevor Project was established after discovering there was no organization that provided resources for LGBTQ young people in the United States. Since launching its 24/7 phone lifeline in 1998, the organization has connected over 400,000 young people across more than 100 countries and six continents. In the episode, Aaron and Amit discuss the importance of raising public...
2022-05-1037 minBrand on PurposeBuilding a Sustainable Marketplace with Hive Brands Co-Founders Thomas Ellis and Katie TysonHive Brands Co-Founders Thomas Ellis and Katie Tyson discuss their experience building a startup company, the challenges they’ve faced and how their backgrounds individually led them to co-create Hive Brands. Prior to Hive Brands, Thomas and Katie were exposed to the startup world early-on and noticed the extreme challenges that came with building a scalable business model. With a combined desire to create positive impact, Thomas and Katie were driven to create a marketplace that directly aligned with consumer values. In the episode, Aaron, Thomas and Katie discuss the curated brands on the Hive Brand platform, the process of...
2022-04-2641 minBrand on PurposeCreating a Waste Free Future with Founder of Pela Jeremy LangPela Founder Jeremy Lang dives into his experience growing up on the Canadian prairies, shares the innovation behind Pela’s signature Flaxstic material, and discusses how his upbringing inspired the creation of Pela. Every year, more than 1.5 billion plastic phone cases are sold, and most of them end up in landfills. To combat this never-ending disposal problem, Jeremy spent years learning about plastic and experimenting with new materials to try to find an alternative to plastic that could be used in everyday products. In the episode, Aaron and Jeremy discuss the lack of infrastructure for compostable products, and how Pela...
2022-04-1229 minBrand on PurposeInvesting for Good with Co-founder and Executive Director of Fast Forward Shannon FarleyShannon Farley, Co-founder and Executive Director of Fast Forward, shares the inception and growth of the organization and the importance of investing in technology that accelerates social impact. Before the company’s founding in 2014, Shannon came to the realization that the technology industry kept solving problems for the market and neglected solving for issues that impact basic human rights. Aaron and Shannon discuss the first organization to go through the accelerator program, why Fast Forward decided to focus on the nonprofit model, and how technology failed society during the pandemic. Tune in to hear how Shannon’s experience at Geor...
2022-03-2934 minBrand on PurposeAn App That Fights Global Food Waste with Co-founder & Chief Expansion Officer of Too Good To Go Lucie BaschIn this episode, Co-founder & Chief Expansion Officer of Too Good To Go Lucie Basch dives into her career within the food industry, discusses the creation of the Too Good To Go digital platform, and reveals how vital fighting food waste is for the environment. When Lucie began working in the food industry, she quickly realized the immensity of food waste and that this issue wasn’t talked about enough in society. With 40% of the planet’s food ending up in the trash, Lucie’s vision of a better food system was clear. Aaron and Lucie discuss the business model behind Too G...
2022-03-1534 minBrand on PurposeFrom Farm to Cup with CEO & Founder of Sustainable Harvest David GriswoldCEO & Founder of Sustainable Harvest Coffee Importers David Griswold discusses his experience working in the coffee business for 25+ years and how Sustainable Harvest has helped change how farmers and buyers interact. Ever since David was approached by a coffee bean farmer in Mexico, he was on a mission to learn the coffee importing business from the inside out. Although David faced many challenges in the beginning of his journey, he was able to construct a business model that was unique and that catered to farmers that were utilizing his coffee beans. Aaron and David talk how Sustainable Harvest pioneered...
2022-03-0137 minBrand on PurposeHow For Them is Challenging Heteronormativity and Redefining Wellness Products for Queer Individuals with For Them Founder Chloe FreemanFor Them Founder Chloe Freeman dives into their acting career, the inspiration behind For Them, and how they are challenging heteronormativity. While working in the media production industry, Chloe realized that there was a severe lack of gender diversity. With a mission to shed light upon those that are underrepresented, Chloe was determined to help the underlying needs of the gender-diverse community by creating a whole new category of holistic wellness. Aaron and Chloe discuss For Them’s nine dimensions of wellness, their experience within the media industry as a non-binary individual, and how the company is redefining wellness pr...
2022-02-1538 minBrand on PurposeEmpowering People to Discover the Reward (and hard work) of Philanthropy with Author and Certified Fund Raising Executive Diane LebsonAuthor and Certified Fund Raising Executive Diane Lebson discusses her experience working in the philanthropic world and offers her expertise on what it truly means to volunteer. Author of “For A Good Cause: A Practical Guide to Giving Joyfully”, Diane has dedicated herself to giving back and mentoring others who are looking to dive into the nonprofit realm. Diane and Aaron discuss the skills and experiences she cultivated over more than twenty-five years as a nonprofit executive, the foundation behind her book, and how to navigate the day-to-day activities associated with doing good through philanthropy. Tune in to hear Dian...
2022-02-0152 minBrand on PurposeElevating Ghanaian Culture and Women of Color in the Beauty Industry with Hanahana Beauty Founder and CEO Abena Boamah-AcheampongHanahana Beauty Founder and CEO Abena Boamah-Acheampong delves into the challenges that she’s faced within the beauty industry and shares how Hanahana Beauty became a consciously clean skincare, beauty, and wellness brand. As a creative entrepreneur and mental health advocate, Abena wanted to focus on showcasing black women on a global scale. With the help of shea butter and the Katariga Women's Shea Cooperative in Ghana, her dreams became reality. Abena and Aaron dive into the misconceptions that lie within the beauty industry, talk about why shea butter is an integral part of Ghanaian culture, and how Hanahana Be...
2022-01-1835 minBrand on PurposeHow Pop Culture Influences Social Equity and Equality with Pop Culture Collaborative CEO Bridgit Antoinette EvansPop Culture Collaborative CEO Bridgit Antoinette Evans unearths the intersection of pop culture storytelling and social change and discusses the basis of why the organization was created. Having launched in 2017, the Pop Culture Collaborative is an established network of philanthropic leaders, primarily women of color, who invest in the infrastructure of the pop culture world for social change. Aaron and Bridgit discuss the evolution of public sentiment and how it affects the social change field, the challenge to navigate pop culture and it’s progression and the importance of being actively curious and critical of pop culture content. Tune in t...
2022-01-0442 minBrand on PurposeBreaking Down the Barriers in Prison Communication with Ameelio Co-Founder & CEO Uzoma “Zo” OrchingwaAmeelio Co-Founder & CEO Uzoma “Zo” Orchingwa uncovers the prison-industrial complex within the United States, how the company connects incarcerated people with their loved ones for free, and why it’s so important for this group to have access to free communication and education. Growing up in Hartford, Connecticut, Zo witnessed the patterns that were exhibited in the American correctional system, which led him to delve into mass incarceration and target the problems that challenged the U.S. prison system. Zo and Aaron discuss the financial exploitation that exists within the U.S. prison system, how the company used the pandem...
2021-12-2842 minBrand on PurposePreserving the Amazon Rainforest One Juice At A Time with AMARUMAYU Chief Sustainability Officer Jorge Lopez-DorigaAMARUMAYU Chief Sustainability Officer Jorge Lopez-Doriga shines a light on the purpose behind the organization, why climate change should be brought into the conversation more, and the importance of conserving the Amazon jungle. With 25% of our drinking water stemming from the Amazon jungle, preserving the planet begins in the heart of the Amazon. Jorge and Aaron discuss the company’s regenerative approaches to mitigate climate change, how to successfully build trust with indigenous communities, and why the company began with immunity-boosting superfruit juices, Buriti and Camu Camu. Listen in to hear about how Jorge’s background as a Zen teac...
2021-12-1434 minBrand on PurposeThis Early “BIRD” Caught a $4 Billion Worm: Transforming the Future of Sustainable Fashion with Allbirds Co-CEO & Co-Founder Joey ZwillingerAllbirds Co-CEO & Co-Founder Joey Zwillinger discusses the company’s mission to incorporate natural materials and eco-friendly sourcing into sneakers and how he’s made profit and purpose symbiotic through the creation of Allbirds. Since 2015, Allbirds has worked to build a distribution channel that relies on natural innovations and carbon-negative materials that reduce the company’s environmental impact. Joey and Aaron talk about how Allbirds is shifting consumer behavior when it comes to climate change, how the brand became an iconic staple in both fashion and eco-friendly design, and the steps Allbirds is taking to reduce its carbon footprint to near z...
2021-11-3030 minBrand on PurposeShifting the Balance of Power with Marguerite Casey Foundation President & CEO Dr. Carmen RojasMarguerite Casey Foundation (MCF) president & CEO Dr. Carmen Rojas shines a light on the transformative nonprofit that provides grants to those on the ground that are fighting for a more just and equitable democracy and economy. For 20 years, MCF has supported leaders who have the ability to shift the balance of power both in their communities and in society toward working people and their families. Carmen and Aaron talk about MCF’s unique philanthropic model and approach to grants, optimism about the activism and passion of the youth of today, and how to take a data-driven approach to impact. Li...
2021-11-1641 minBrand on PurposeBringing Eye Care Everywhere with Orbis International Global Communications & Marketing Chief Louise Harris SalazarOrbis International Global Communications & Marketing Chief Louise Harris Salazar discusses her experience working in healthcare marketing and how Orbis is helping educate the world on blindness. Founded in 1973, Orbis International has since developed an extensive set of partners, supporters, and volunteers to empower local communities all around the globe with the skills and resources to fight blindness. Louise and Aaron talk about the innovation behind the Orbis Flying Eye Hospital, how the company successfully blended together healthcare, aviation, and technology, and the importance of building the knowledge set of quality eye care. Tune in to hear Louise talk about...
2021-11-0235 minBrand on PurposeLeading the Organic Food Movement with Amy’s Kitchen Co-Founder Andy Berliner and Vice President Amy RicafrenteAmy’s Kitchen Co-Founder Andy Berliner and Vice President Amy Ricafrente, aka the namesake of the company, share their experience building a multi-million-dollar business of high-quality and organic foods and discuss the steps they are taking to reduce their carbon footprint. Regarded as titans of the natural foods industry, Andy and his wife Rachel Berliner founded Amy’s Kitchen in 1987 with the incentive to bring convenience to organic and healthy foods. Andy, Amy, and Aaron talk about the company’s intersectionality between profit and purpose, the difficulties behind building a sustainable company, and how Amy’s Kitchen has redefined the mean...
2021-10-1948 minBrand on PurposeHelping Companies Drive Change with the “OG” CECP Managing Director Kari Niedfeldt-ThomasChief Executives for Corporate Purpose (CECP) Managing Director Kari Niedfeldt-Thomas - serving concurrently as mayor of the City of New Brighton, MN - discusses how the Paul Newman-founded organization’s corporate purpose work has continued to evolve, particularly throughout the events of 2020. Kari and Aaron talk about the importance of companies increasing transparency when it comes to tracking, measuring and reporting progress, leading on ESG research and connecting more directly with investors, and supporting companies in their ongoing DE&I work. Tune in to hear why Kari decided to run for mayor in 2020, and learn more at cecp.co....
2021-10-0550 minBrand on Purpose“Slanted” -- Taking the Fight for AAPI Civil Rights to the Supreme Court with Author, Activist & Musician Simon TamAuthor, Activist and Musician Simon Tam opens up about his experience pursuing the landmark 2017 case that helped expand civil liberties for minorities and artistic expression at the Supreme Court of the United States - which started from a simple band name. Author of “Slanted: How an Asian American Troublemaker Took on the Supreme Court,” founder and bassist of The Slants, and leader of The Slants Foundation, Simon has dedicated himself to both creating impactful art and mentoring and supporting others who incorporate activism into their art. Simon and Aaron discuss the lengthy process of taking a case to the Supr...
2021-09-0740 minBrand on Purpose“Cleaning” Up the Pharma Industry with Genexa Co-Founder David JohnsonGenexa co-founder David Johnson discusses how fatherhood inspired him and his co-founder, Max Spielberg, to find the clean medicine company. With David’s background in food chemistry and Max’s in FDA law, the two friends set out to clean up one of the few industries that had yet to be approached with the ‘clean’ mindset. Genexa is now only five years old, and David shines a light on how their passion helped to drive a two-year development and FDA approval process - with products today available everywhere, from Amazon to Target to Walgreens. David and Aaron discuss the lengthy...
2021-08-2429 minBrand on PurposeTransforming the Future of Cleaning Products with Blueland CEO & Co-Founder Sarah Paiji YooBlueland CEO & Co-Founder Sarah Paiji Yoo dives into the impetus behind the company, how her maternal intuition inspired the creation of Blueland and the steps she’s taking to educate society around plastic usage. Sarah’s journey to use less single-use plastic began when she became a new mom and learned about the microplastics that live within our drinking water. As a self-made entrepreneur, Sarah became motivated to create innovative products that were both eco-friendly and affordable to the common consumer. Since 2019, Blueland’s cleaning and soap tablets have become the ultimate substitute for cleaning products and have helped to eli...
2021-07-2737 minBrand on PurposeMaking Healthcare Accessible Around the World with Americares Global Head of Strategic Partnerships Stephanie KauffmanAmericares Global Head of Strategic Partnerships Stephanie Kauffman talks about how the global health and humanitarian nonprofit provides quality medical aid, disaster relief and recovery around the world in the face of natural disasters, poverty, disease and civil war. Currently reaching 90 countries, Americares has been on the front line of the international COVID-19 crisis, delivering over 14 million supplies (including PPE and medication) to regions in need. Stephanie and Aaron talk about the organization’s 40 year history of bridging the gaps in equitable access to quality healthcare, working with the CDC as a trusted source of information during the pandemic, and...
2021-07-1334 minBrand on PurposeEven Luggage Can Be Carbon Neutral with Paravel Co-Founder Indré RockefellerParavel co-founder Indré Rockefeller opens up about the journey to found the sustainable travel company alongside co-founder Andy Krantz, which has included bringing the first-ever carbon neutral suitcase to market. Paravel has focused on sustainability, functionality, quality and look, to date upcycling over 2 million plastic water bottles and offsetting 8,150 tons of CO2. Indré and Aaron talk about how a trip to Antarctica with Nature Conservancy inspired her initial interest in sustainability, how the duo approached changing the narrative around sustainable travel, and how the company’s packing cubes grew in popularity during COVID-19 and helped them survive the period of lim...
2021-06-2935 minBrand on PurposeReducing Incarceration Rates and Building a More Equitable and Just America with JustLeadershipUSA President DeAnna HoskinsJustLeadershipUSA President DeAnna Hoskins dives into the company’s dedication to decarceration in the United States through policy reform and how her experience as a nationally recognized leader and public speaker influenced her career path. Having been directly impacted by the system of incarceration and the war on drugs, DeAnna’s life experiences have been the driving force to elevate awareness around the racial and social injustices that take place within marginalized communities. In the episode, Aaron and DeAnna discuss racial and social division in American society, how JustLeadershipUSA is tackling systemic change through their Leading with Conviction initiative and the b...
2021-06-1555 minBrand on PurposeBattling Cancer from “Home” with Christopher’s Haven Executive Director Joyce DuvallChristopher’s Haven Executive Director Joyce Duvall discusses leading the Boston- and Atlanta-based nonprofit’s apartment communities that provide a home-like environment for pediatric cancer patients and their families. With years of experience in nonprofit and developmental work, Joyce was devoted to Christopher’s Haven’s mission from day one and has brought a new perspective to the organization. Joyce and Aaron talk about the hardships that cancer patients and their families face, how the organization maintained their business during the pandemic and has plans to expand, and the steps that Christopher’s Haven takes to create a safe environmen...
2021-06-0120 minBrand on PurposeSustainable Salmon Farming in Miami with Atlantic Sapphire Co-Founder Johan AndreassenAtlantic Sapphire Co-Founder Johan Andreassen shines a light on how the company has incorporated strict sustainability efforts and pioneered Bluehouse salmon farming. Growing up on a salmon farm in Norway, Johan was familiar with the lifestyle of salmon farming, but envisioned a more eco-friendly system using cleaner fish. This knowledge of aquaculture led him to establish the first ever Bluehouse (a “greenhouse” for salmon) in the United States. In the episode, Johan and Aaron discuss the company’s mission to innovate fish farming locally, the advantages of eating Bluehouse salmon and how Atlantic Sapphire is innovating ways to become carbon ne...
2021-05-1828 minBrand on PurposeUsing Humanity to Pivot and Rebuild a Business with Former Best Buy CEO Hubert JolyFormer Best Buy CEO Hubert Joly discusses the inner workings of a good business, how he’s successfully managed large corporations throughout his career and why it’s important to lead with purpose. In 2012, Hubert was given the task of a lifetime: to rebuild Best Buy. He focused on rebuilding with humanity and putting employees and customers at the center, ultimately transforming the company’s outlook and growing revenue. In the episode, Hubert and Aaron talk about the ideology behind this business transformation, the importance of transparency and positivity as a leader and advice for pursuing a noble purpose, as exp...
2021-05-0437 minBrand on PurposeCreating Representation in Tech with Slack Head of Slack for Good & Public Affairs Deepti RohatgiSlack’s Head of Slack for Good and Public Affairs Deepti Rohatgi shines a light on the Slack for Good program that’s working to increase the prevalence of underrepresented groups in the tech sector. Joining Slack only two years after founding, Deepti has leveraged her experience at tech companies like Yahoo and as a diplomat with the U.S. State Department to help grow Slack and develop its impact program, including the Next Chapter initiative inspired by Bryan Stevenson’s book Just Mercy that has established a pipeline for formerly incarcerated individuals to join companies like Slack. Deepti and Aa...
2021-04-0629 minBrand on PurposeCultivating Sustainable Animal Farming with DSM Animal Nutrition and Health Vice President Christie ChavisDSM Animal Nutrition and Health Vice President Christie Chavis discusses the company’s groundbreaking work cultivating a more sustainable animal farming industry and how her experience growing up on a farm in Indiana inspired her to pursue a career in animal production. From her upbringing, Christie was familiar with the cultivation lifestyle of farm animals, but knew there was more to it than meets the eye. Her interest in animal science and technology led her to DSM – a company that is committed to fostering an industry that can meet the nutritional needs of the world’s growing human population. In the episod...
2021-03-3033 minBrand on PurposeMaking Inclusive Skincare a Reality with UnSun Founder Katonya BreauxUnSun Founder Katonya Breaux opens up about creating an inclusive skincare and sunscreen brand that works for all skin colors, and the challenges of combating misconceptions in the Black community about sun damage. Spending the first 20 years of her career in the construction business, Katonya played a big role in New Orleans after Hurricane Katrina – and never thought she’d end up in the cosmetics business. After a dermatologist visit and difficulty finding sunscreen that worked for her, Katonya met with a chemist to create a product just for herself; but after seeing how well it also worked on the...
2021-03-1629 minBrand on PurposeHow Open Hiring is Key to Breaking the Cycle of Poverty with Greyston President & CEO Joe KennerGreyston President & CEO Joe Kenner talks about the Yonkers, New York-based bakery’s unique Open Hiring model and incredible track record supporting and employing the underserved and unemployed local population. The first B Corp in New York State, Greyston uses a hiring model with no background checks and only a few basic questions, and the company’s Pathfinders help support Greyston employees and ensure their success – all of which has led the bakery to become one of Ben & Jerry’s top sellers. Joe and Aaron also discuss the importance of constantly asking how you can do better as a company...
2021-03-0937 minBrand on PurposeThe OG E-Commerce Company With a Conscience with Uncommon Goods Founder & CEO Dave BolotskyUncommon Goods Founder & CEO Dave Bolotsky offers an inside look at the groundbreaking e-commerce company – one of the very first in the space at its founding in 1999, and one of the original purpose-driven companies. Now a certified B-Corp headquartered in Brooklyn, Uncommon Goods is an online marketplace to connect creators and their products with shoppers looking for truly unique goods. Through the longstanding Better to Give program, the company donates $1 for every purchase to select nonprofit partners, donating over $2 million to date. Dave and Aaron discuss this and more, including Dave’s childhood dream of becoming an entrepreneur, how toda...
2021-02-2327 minBrand on PurposeToilet Paper for a Better World with Reel Co-Founder & CMO Derin OyekanReel Co-Founder and Chief Marketing Officer Derin Oyekan talks about how his experience growing up in Nigeria and seeing firsthand the effects of the lack of access to sanitation inspired the founding of his eco-friendly toilet paper startup. Launched in March 2019 and available on Amazon, Reel Paper is made of 100% bamboo and helps to reduce waste, encourage conscious consumerism, and help improve the quality of life for disadvantaged people around the world. Derin and Aaron discuss where the idea for the company came from, the biggest challenges with getting a purpose-driven business off the ground, and how even small...
2021-02-1628 minBrand on PurposeAddressing Inequities for Black & Latinx Businesses with digitalundivided Founder Kathryn Finneydigitalundivided (DID) founder and former CEO Kathryn Finney talks about how the social enterprise supports Black and Latinx female entrepreneurs through data and resources. An Echoing Green fellow and Obama administration White House Champion of Change, Kathryn leverages her background in political science and epidemiology to spearhead innovative, systemic change in the business world. After the onset of COVID-19, Kathryn founded The Doonie Fund with a $10,000 personal donation, ultimately working with DID to provide over $150,000 worth of micro-investments to more than 1,500 Black women-owned businesses. Kathryn and Aaron also discuss what diversity and inclusion hires need in order for their...
2021-02-0945 minBrand on PurposeHelping Female Entrepreneurs Break the Glass Ceiling with IFundWomen Director of Marketing Julia SteeleIFundWomen’s Director of Marketing Julia Steele discusses the barriers that women face within the entrepreneurial community and how the organization helps women overcome those barriers to ultimately launch and fund their own businesses. Julia delves into how her background in media and startups influenced her career path and explains the steps the that IFundWomen has taken to help break through the glass ceiling that still exists for many women entrepreneurs today. Aaron and Julia also talk about addressing the gender inequalities in the business community and shed light on the reasons women are continuously shut out of entrepreneurial sp...
2021-02-0234 minBrand on PurposeEat, Donate, Repeat with Rescuing Leftover Cuisine CEO and Co-Founder Robert LeeRescuing Leftover Cuisine CEO and Co-Founder Robert Lee discusses how he followed a gut feeling to leave his financial services job and pursue a fulltime career donating otherwise unused food to those in need. Born with a food-saver mentality, Robert has taken the nonprofit to new heights, partnering with restaurants, grocery stores and other food businesses to donate over 5 million pounds of food to homeless shelters and pantries. Aaron and Robert discuss how 40 percent of food produced in the U.S. is wasted, COVID-19’s impact on the business, and how individuals can make an impact themselves, daily. Listen in...
2020-11-2426 minBrand on PurposeA New Digital Front Door for Healthcare with Hims & Hers Founder and CEO Andrew DudumHims & Hers Founder and CEO Andrew Dudum highlights how the digital health platform is leading the charge in virtual health, of which has drastically risen in popularity - and necessity - during the pandemic. Launched just three years ago, Hims & Hers serves with the mission to be “the front door” in today’s current healthcare system, as nearly 80% of U.S. rural counties don’t have a doctor close by. In conversation, Andrew and Aaron discuss how Hims encourages men to take care of themselves and seek treatment for often stigmatized health concerns, the company’s recent IPO, and the launch...
2020-10-2039 minBrand on PurposeClean Energy for Emerging Markets with BioLite CEO Jonathan CedarBioLite CEO Jonathan Cedar shines a light on how many people around the world lack clean, affordable household energy, which leads to meals cooked on smoky open fires and little or no electricity in homes. After learning about these issues, Jonathan founded BioLite, which offers products designed to cook, charge, and light off-grid households by harnessing surrounding energy. Through the company’s unique Parallel Innovation model, BioLite targets both off-grid households in emerging markets and outdoor recreation users seeking no-fuel cooking and charging. Jonathan and Aaron discuss how this model provides an anchor revenue stream from the outdoor recreation us...
2020-10-0646 minBrand on PurposeHousing is a Human Right with Esusu Co-Founder Abbey WemimoAbbey Wemimo co-founder of Esusu, a financial technology platform that helps disenfranchised and financially excluded individuals seek a better, more fiscally prosperous future, believes where you come from shouldn’t determine where you’ll go. Abbey and Aaron explore housing as a basic human right, discuss how Esusu helps individuals build money and credit that is deemed essential to securing housing and wealth in the U.S., and why companies like Esusu are essential to leveling out the playing field especially during the COVID-19 pandemic. He also discusses why Esusu’s mission is so important to him personally, and the in...
2020-09-2930 minBrand on PurposeHygiene & Justice with The Honey Pot Founder and CEO Bea DixonThe Honey Pot Founder and CEO Bea Dixon touches on the founding of her plant-powered hygiene product company and how she’s leveraged her platform to discuss racial, gender and economic justice. Bea began creating The Honey Pot products from her own kitchen sink, and now the company is in nearly every major retailer. In conversation, Bea discusses the recent Target advertisement that received backlash and how Target has had such a strong impact on the company’s success, how The Honey Pot works to normalize previously-thought taboo conversations around period talk, and how the company – and Bea’s own personal...
2020-09-2237 minBrand on PurposeReusable Cups for a Sustainable Future with Vessel Co-Founder Dagny TuckerVessel co-founder Dagny Tucker talks about why she helped start the tech-enabled stainless steel reusable cup service. Having worked in global peace and conflict for over 20 years, Dagny was struck by how often tensions would rise in areas over resources, and began considering ways she could make a difference when it came to conservation and more sustainable solutions in everyday life. This deep interest in looking at unseen environmental and social impacts of consumption led to the creation of Vessel, and she and Aaron discuss how the library-like process empowers consumers to reduce their negative environmental impact. Tune in...
2020-09-0835 minBrand on PurposeA New Way to Summer School with Practice Makes Perfect’s Karim AbouelnagaPractice Makes Perfect CEO and founder Karim Abouelnaga talks about how the B Corp works with low-income schools to help narrow the achievement gap and reframe learning over the summer as a way to get ahead. Karim, a TED Fellow and Echoing Green Fellow, offers insight into his own background growing up in a community with a low high school graduation rate and limited expectations, and how he went on to become an Ivy League graduate. He and Aaron discuss the critical role of mentorship for low-income students, the importance of asking for help even when society teaches you...
2020-08-2541 minBrand on PurposeA Serial Entrepreneur’s Quest To Save Lives After Saving His Own: A Candid Conversation with COVID-19 Early Treatment Fund Founder Steve KirschCOVID-19 Early Treatment Fund founder Steve Kirsch joins Aaron to discuss why he started the world's only organization 100% focused on funding the most promising drugs and treatments for COVID-19. A serial entrepreneur, Steve has dedicated over fifty years of his life to computer science and engineering and has used his success to launch several environmental, medical and local philanthropic projects. Diagnosed with a rare blood cancer years ago, Steve turned to world-renowned scientists to develop a treatment that has continued to be effective past his projected life expectancy. When COVID-19 took hold of the world, he knew he had a...
2020-06-3040 minBrand on PurposeRunning on Equal Ground: A Conversation with Brooks Running CEO Jim WeberBrooks Running CEO Jim Weber joins Aaron to speak about the brand’s ethos that respect, safety and freedom should be shared and ensured for all. The two discuss the work Brooks Running has done during the midst of three crises—the COVID-19 pandemic, a challenging economy, and the systemic racism Black Americans continue to face. The running shoes company has provided 45,000 pairs of shoes to frontline workers during COVID-19, donated $100,000 to the Equal Justice Initiative and has continued to advocate for social and environmental justice as a fundamental part of the company’s values. Tune in to hear about...
2020-06-2336 minBrand on PurposeYou Gotta Make the Road by Walking: A Conversation with Echoing Green President Cheryl DorseyPresident of Echoing Green Cheryl Dorsey joins Aaron in a conversation about social entrepreneurship and the Black Lives Matter Movement. The two discuss the importance of uplifting leaders who directly help their communities, how social impact and change is rooted in activism, and the power of vulnerability as a tool to dismantle systemic racism. The episode highlights Echoing Green’s mission to build a dynamic community of business leaders, social innovators, institutions and investors committed to solving global issues through providing fellowships and resources they need to flourish. Tune in to hear about how humility acts as an articulation of gra...
2020-06-1639 minBrand on PurposeProving Anything, Anywhere, Is Possible: An IRONAID Panel with IRONMAN Foundation, Good360, and FramebridgeAaron is joined by IRONMAN Foundation Executive Director Sarah Hartmann, Good360 CMO and CDO Shari Rudolph, and Framebridge Senior VP of Operations and Supply Chain Mike Kane to discuss how the organizations came together to develop and support the IRONAID program – a relief effort working to repurpose new race shirts into non-sterile facemasks. The panel talks about how the unique organizations teamed up, their idea to bring communities together with upcycled products rather than with events during COVID-19, and the need to bring and discover joy where you can, whenever you can. Tune in to listen to this inspiring ep...
2020-06-0237 minBrand on PurposeA Quest For Better Rest and to End Bed-lessness Along the Way: A Conversation with Leesa Sleep Co-Founder and Board Chair David WolfeAaron is joined by Leesa Sleep co-founder and board chair David Wolfe to discuss the direct-to-consumer online mattress company’s purpose-driven approach and commitment to donating one mattress for every ten sold. David and Aaron discuss the inception of the certified B Corporation with co-founder Jamie Diamonstein, the importance of purpose initiatives being led by the C-suite, why being values-driven is just as important as being purpose-driven, and how the company baked purpose into its DNA from the start – before becoming profitable or successful. Tune in to learn how Leesa Sleep’s distinctive values-driven business model helped to inspire the cr...
2020-05-2629 minBrand on PurposeShowcasing Artistry & Expanding Entrepreneurial Opportunities for POC: A Conversation with The Village Market Atlanta Founder and CEO Dr. Lakeysha HallmonFounder and CEO of The Village Market Atlanta Dr. Lakeysha Hallmon, known as Dr. Key, joins Aaron to discuss the evolution of her passion project to highlight black artists and entrepreneurs into a quarterly marketplace event showcasing over 80 black-owned businesses. Aaron and Dr. Key talk about the importance of supporting black-owned businesses and black communities, the need to create proactive and collaborative spaces during times of tumult, and how an engaged community fosters a self-sustained community. Since the onset of COVID-19, The Village Market has gone digital, and pivoted its support of local businesses to their website which had...
2020-05-1937 minBrand on PurposeThis Bud’s For Everyone: A Conversation with Anheuser-Busch VP of Corporate Social Responsibility Adam WarringtonAnheuser-Busch Vice President of CSR Adam Warrington joins Aaron to discuss how the 165-year-old beer company – home to brands like Budweiser, Stella Artois, and Bud Light – has continued to evolve and grow while leaning on its heritage. Aaron and Adam talk about the company's commitment to running completely on renewable energy by 2025 and the difference between companies that view corporate responsibility as a temporary campaign and those that view it as a foundational framework. They also discuss how Anheuser-Busch has pivoted to support their communities during COVID-19, including donating $1 million to the United States Bartenders Guild, producing and donating hand...
2020-05-1234 minBrand on PurposeThe Story Behind Stonyfield’s Moo-vement: A Conversation with Stonyfield Chairman and Co-Founder Gary HirshbergStonyfield Chairman and Co-Founder Gary Hirshberg joins Aaron to discuss the organic yogurt company he helped build in 1983 and the company’s role as a pioneer in planet-friendly business practices. Aaron and Gary explore how Gary was inspired to enact positive change amidst an era of geographical, environmental and industrial shifts, the false myth that earth is a subsidiary, the importance of accessible organic foods for everyone, and how the now-infamous yogurt from Lily Bell the Cow started it all. Tune into this episode to learn how this company pioneered the organic foods moo-vement, and learn more at stonyfield.com.
2020-05-0753 minBrand on PurposeMoving From Service Leadership to Servant Leadership During A Pandemic: A Conversation with Sodexo North America Chair Sarosh MistrySarosh Mistry, Chair of Sodexo North America and CEO of Homecare, joins Aaron to discuss how COVID-19 has fundamentally changed the company’s business and how they’ve adapted and leaned on their values to support their employees and their communities. Sarosh and Aaron talk about the importance of servant leadership and how Sodexo has established a $30 million global relief fund for hourly workers who have been impacted by venue shutdowns. They also discuss what the company has learned from their global employees who witnessed the spread of COVID-19 before it reached the US, and what it did with thos...
2020-05-0532 minBrand on PurposeSaving Thousands of Lives, One “Gently Used” Soap at a Time: A Conversation with Eco-Soap Bank Founder and CEO Samir LakhaniEco-Soap Bank founder and CEO Samir Lakhani joins Aaron to discuss his humanitarian and environmental nonprofit organization that recycles and sanitizes used hotel soap for distribution to people in need in the developing world. Samir discusses how a trip to Cambodia—involving a rickety bicycle, a Hawaiian shirt, and a lot of hope—served as his inspiration and his mission to support livelihoods and provide free education to disadvantaged women. Eco-Soap Bank is doubling down on its commitment to providing soap to organizations in developing countries during COVID-19 to mitigate the spread of the virus and promote public health. Tune in to le...
2020-04-2840 minBrand on PurposeHow Getting Stranded in the Gobi Desert Led to a New York Cashmere Company: A Conversation with NAADAM CEO and Co-Founder Matt ScanlanNAADAM CEO and Co-Founder Matt Scanlan joins Aaron in studio to talk about his unconventional path into the fashion and textile industries. Spoiler alert: it involves driving 20 miles into the Gobi Desert, goats, and a lot of luck. The two discuss how Matt's formative trip to Mongolia inspired him and co-founder Diederik Rijsemus to disrupt the cashmere industry and make the products more affordable, profitable and sustainable for everyone. From partnering with nomadic goat herders to styling 20-something New Yorkers, NAADAM is proving once and for all that they really are the GOAT. Learn more about the sweater company at na...
2020-04-2337 minBrand on PurposeManufacturing a Better Future for Women Thru Fashion: A Conversation with ABLE Founder and CEO Barrett WardABLE Founder and CEO Barrett Ward joins Aaron to discuss how the ethical lifestyle brand works to end generational poverty by providing jobs for women. Together they discuss the 2008 trip to Ethiopia that inspired the creation of the company, the famous celebrity-loved leather bag, the importance of supporting brand authenticity and not taglines, and COVID-19’s impact on the business. Tune in to learn more about ABLE’s radical transparency and reporting system and shop at www.livefashionable.com. Brand on Purpose listeners can use the code “BOP25” on the ABLE website for 25% off a purchase to support a purpose-dri...
2020-04-2139 minBrand on PurposeChallenging Classism in Silicon Valley, One Bouquet at a Time: A Conversation with Farmgirl Flowers CEO and Founder Christina StembelFarmgirl Flowers CEO and founder Christina Stembel joins Aaron in-studio to talk about how she built the world's largest e-commerce flower arrangement business. Aaron and Christina discuss the challenges of being a woman in a male-dominated industry, the importance of supporting farms who pay living wages, and how to trust your instincts in a leadership position. Tune in to learn how this floral business flourished, and learn more at farmgirlflowers.com. Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy ...
2020-04-1445 minBrand on PurposeLions, Tigers, Unbiased Journalism, Oh My: A Conversation with National Geographic Partners Chairman Gary KnellThis conversation with Gary Knell, Chairman of National Geographic Partners, is way better than Tiger King, really. Gary joins Aaron to discuss how the company is continuing to live up to its standard of excellence through strong and unbiased journalism, the balance of giving people what they want versus need, and the incredible photographers that make National Geographic what it is. Gary and Aaron also highlight how readers look to National Geographic for context, rather than just breaking news, and why that’s so important in today’s news environment. To that end, National Geographic launched NatGeo@Home, a free dig...
2020-04-0936 minBrand on PurposeGetting Zero-Wasted: A Conversation with New Belgium Brewing CEO Steve FechheimerNew Belgium Brewing CEO Steve Fechheimer joins Aaron to discuss how the beer company acts as a force for good. Founded in 1991, this B Corp Certified, Colorado-bred brewing company was built on the core beliefs of environmental stewardship, making world class beer, and having fun. Listen in to the pre-outbreak conversation to hear Aaron and Steve discuss the importance of beer culture and brand community, what it means to be a platinum certified zero-waste company, and how to bring craft beer to a more diverse audience. Aaron kicks the episode off highlighting New Belgium’s authentic and thoughtful approach to supp...
2020-04-0742 minBrand on PurposeIntroducing The World’s First Carbon-Negative Vodka and a Last Minute Pivot Towards Making Hand Sanitizers: A Conversation In Studio with Air Co. CEO and Co-Founder Gregory ConstantineAir Co. CEO and Co-Founder Gregory Constantine joins Aaron in studio to talk about bringing the first carbon-negative vodka onto the market. Developed through technology that uses carbon as an ingredient rather than an emission, Gregory and Aaron discuss Air Co.’s mission to help, not hurt, communities and the environment. Air Co. is currently living up to that mission as it has pivoted all production to creating carbon-negative hand sanitizer (and donating it for free to in-need New York locations) during the COVID-19 outbreak. Tune in to learn about this unique and sustainable company, and learn more about Air...
2020-04-0232 minBrand on PurposeTo B Corp or Not To B Corp: Reflecting on the Benefits and Realities of Becoming a Certified B CorpIn this special Season Three finale, Aaron looks back at some of the interviews he's had with B Corp Certified brands like Ben & Jerry’s and Intrepid Group. Designed to hold businesses to legal standards of ethical, social and environmental responsibility, acquiring the B Corp Certification allows companies to express to the world that being a force for good acts as the foundation of their business. Tune into this clips episode to learn about how becoming a Certified B Corp affects change at a global scale – and hear a sneak peak of our upcoming episode with New Belgium Brewing. Disc...
2020-03-3128 minBrand on PurposeCommunicating During COVID-19: Expert Advice for Brands and Non-Profits With Host Aaron KwittkenOn a special episode of Brand on Purpose, associate producer Meg Ruocco turns the tables on creator and host Aaron Kwittken and interviews him. They discuss his thoughts on the vitality of communications during the COVID-19 outbreak from the importance of honesty amongst industry leaders to the need to support non-profit organizations, and the broader implications of how this pandemic will affect everyone on an individual and global scale. An expert in crisis and issues communications, Aaron leverages his years of experience to share best practices for communicating with employees, stakeholders and customers during this unprecedented moment in history....
2020-03-2029 minBrand on PurposeInternational Women's Day Special: A Conversation with FINCA Impact Finance, CARE USA and the National Democratic InstituteIn celebration of International Women's Day on March 8, Aaron is joined from Washington, DC by FINCA Impact Finance VP & Regional Director for the Middle East & South Asia, Zar Wardak, CARE USA Director of Gender Advocacy, Gayatri Patel, and National Democratic Institute Senior Advisor for Gender, Women and Democracy, Caroline Hubbard. Aaron, Zar, Gayatri and Caroline discuss the ways access to finance empowers women around the world, how financial inclusion leads to women's political participation, and the role corporations should play in the fight for gender parity. Tune in to hear what International Women's Day means to each of these incr...
2020-03-1027 minBrand on PurposeHow to B a Force for Good: A Conversation with B Lab CMO Anthea KelsickB Lab CMO Anthea Kelsick joins Aaron in studio to talk about the nonprofit organization behind the B Corporation Certification. Aaron and Anthea demystify the certification by discussing just how businesses become a B Corp and how B Lab acts as an advocate for actionable change in the marketplace. The two discuss how industry stories are helping to shape our global culture and how B Lab ensures its certified companies are doing real, authentic good in an age of “purpose-washing.” Tune in to this un-B-lievable episode to kick off B Corp Month, and learn more about B Lab at bcorp...
2020-03-0332 minBrand on PurposeLike Father Like Son and The Power of “Tikun Olam:” A Conversation with Percent Pledge Founder and CEO Joel Pollick and The Giving Back Fund President and CEO Marc PollickFather and son duo Marc and Joel Pollick join Aaron in studio to discuss their shared passion for social good. Driven by the work of Jewish author and Nobel laureate Elie Wiesel, Marc has been a leader in purpose for decades, now leading national non-profit The Giving Back Fund, which encourages and facilitates charitable giving by successful public figures. Inspired by his father, Joel founded Percent Pledge, a nonprofit organization management company dedicated to making workplace giving and volunteering easy for companies and engaging for employees. Tune in to learn about this inspiring family's work (and what a family...
2020-02-2552 minBrand on PurposeChange You Can Count On: A Conversation with Coin Up Co-Founder Leena PatidarCoin Up Co-Founder and CEO Leena Patidar joins Aaron to discuss how she brought Coin Up – the charity app that makes it easy to support a cause you love through every day purchases – to life in just under a year. Aaron and Leena talk about the modernization of spare change campaigns, the relationship between social media and nonprofit visibility, and what the inner workings of developing a successful and thriving app are. Listen in to hear how Leena and her team overcame an initial rejection from Apple when they launched the app, and learn more about how you can be t...
2020-02-1831 minBrand on PurposeA Hundred Years Old and Just Getting Started: A Conversation with American Red Cross CMO Neal LitvackAmerican Red Cross CMO Neal Litvack joins Aaron to talk about one of the most historically-renowned and globally-recognized non-profits. Aaron and Neal discuss the Red Cross mission to help those in need through providing international humanitarian aid and teaching skills that save lives, as well as the Red Cross' new Give Blood to Give Time Campaign—a partnership with the American Cancer Society launched this week to boost blood donations and awareness. Tune in to this info-packed episode to find out how last year’s SXSW Game of Thrones-themed blood drive #BleedForTheThrone came to be. Learn more about American Red Cross and ge...
2020-02-1134 minBrand on PurposeMaking Sustainability Fruitful: A Conversation with OddBox Co-Founders Deepak Ravindran and Emilie Vanpoperinghe.OddBox co-founders Deepak Ravindran and Emilie Vanpoperinghe join Aaron to talk about their subscription box service providing 'wonky' fruits and vegetables in the UK, aimed at reducing the global food waste problem. Deepak, Emilie and Aaron discuss the current state of food over-production, the benefits of buying in-season fruits and veg and how when it comes to produce, it really is what's on the inside that counts. Tune in to hear what inspired their quest to rescue weirdly shaped produce and learn more at oddbox.co.uk.Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothr...
2020-02-0432 minBrand on PurposeYou’ll Go Nuts Over This Episode: A Conversation with Pip and Nut Founder Pippa MurrayPip and Nut Founder Pippa Murray joins Aaron to talk about how she went from selling nut butter at a street market to becoming a nationwide store-brand in the UK in just five years. Aaron and Pippa discuss the beautiful and harsh realities of starting your own business, the pros of becoming a B Corp sooner rather than later, and what being a crowd-funded business actually means. Tune in to this nutty episode and learn more at pipandnut.com.Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Broug...
2020-01-2831 minBrand on PurposeGetting Veg-ucated: A Conversation with Mark Cuddigan, CEO of Ella's Kitchen and Head of Sustainability for Hain CelestialElla's Kitchen CEO and Head of Sustainability for Hain Celestial Mark Cuddigan joins Aaron to talk about how his company has made feeding your kids fruits and vegetables easier by providing organic food in sustainable packaging to families. Mark and Aaron discuss the benefits of becoming a B Corp, the difference between empty promises and actionable change, the ethical responsibility companies and consumers have to live sustainably, and why few companies are doing good even though doing good is good for business. Listen in to learn how this company is going above and beyond the kale of duty, and...
2020-01-2154 minBrand on PurposeA Novel Way to Serve Healthcare to Underserved Kids: A Conversation with Hazel Health Founder and CEO Josh GolombHazel Health's founder and CEO Josh Golomb joins Aaron to discuss his company's approach to providing free, accessible healthcare to students. Founded in Silicon Valley, this telehealth company requires no appointments, insurance, or immigration checks to bridge the gap between health and access. Inspired by his work in AmeriCorps and his grandparents' own immigration journey, Josh shines a light on the complexities of our nation's healthcare system while providing insights as to how his company is making changes for the better and transforming student healthcare. To learn more, visit hazel.co.Production Credits: Aaron Kwit...
2020-01-1431 min
Brand on PurposeAdventure Travel in a Sustainable Style: A Conversation with Intrepid Group's CCO Leigh BarnesIntrepid Group's Chief Customer Officer Leigh Barnes joins Aaron to talk about the purpose behind the world's largest adventure travel company. Leigh and Aaron leave no stone unturned as they discuss the corporate realities of being carbon positive in the travel industry, the importance of the B Corp certification, and the responsibility that travel companies have to do good for the people and places they do business in. Covering topics from modern slavery to the unethical practices of elephant ride programs, you won't want to miss this thought-provoking, wanderlust-inducing episode. Say Aloha to ethical, fun travel, and learn more ab...
2020-01-0738 min
Brand on PurposeLet's Taco 'bout Youth Education: A Conversation with Taco Bell Foundation Executive Director Tina NguyenTaco Bell Foundation Executive Director Tina Nguyen joins Aaron to spill the beans about the youth-oriented organization established in 1992. Aaron and Tina discuss the intention behind the Taco Bell Foundation's Live Más Scholarship, the role of brand authenticity in successful purpose-driven initiatives, and how passionate young people deserve the chance (and the resources) to change the world. Tune in to hear how your favorite fast food joint, from executives to restaurant staff, lives up to their "Live Más" slogan. To learn more about the Taco Bell Foundation's work visit tacobellfoundation.org. Production Credits: Aaron Kwittken, Je...
2019-12-3120 min
Brand on PurposeA Corporate Centenarian’s Quest To Be Carbon Positive: A lively conversation with Stanley Black & Decker’s VP of CSR, Deb Geyer and CCO, Shannon LapierreStanley Black & Decker’s Deb Geyer, VP of Corporate Social Responsibility, and Shannon Lapierre, Chief Communications Officer, join Aaron at the 2019 PRWeek PR Decoded conference in Chicago to talk about the 100-year-old Fortune 500 manufacturer’s recent shift to purpose. Aaron, Deb and Shannon discuss the reason behind the company’s purpose-driven transformation, how their roles complement one another when it comes to purpose initiatives, and the importance of being transparent about sustainability metrics. They also explore how the company is focusing on upskilling the workforce, planning for future generations and why 1 million manufacturing jobs are unfilled. Listen in to learn...
2019-12-1732 min
Brand on PurposePutting People First, Again. A conversation with Clinton Foundation CMO Craig MinassianCraig Minassian, Chief Marketing and Communications Officer at the Clinton Foundation, joins Aaron in-studio to discuss the mission and work of the Clinton Foundation and Craig’s longstanding relationship with the Clintons from his time as assistant press secretary in the Clinton White House and with the 2008 presidential campaign. Craig and Aaron explore how Craig helped the Foundation navigate unprecedented false attacks during the 2016 election and perfected storytelling in a thunderstorm, President Clinton’s unique ability to reach across the aisle and bring diverse groups of people together to solve the world’s problems, the organization’s incredible variety of globa...
2019-12-1046 min
Brand on PurposeSweet Justice. A conversation with Ben & Jerry’s Social Mission Special Projects Director Rob MichalakI scream, you scream we all scream for a more just world. Rob Michalak, Social Mission Special Projects Director and self-proclaimed “Village Elder” at Ben & Jerry’s, joins Aaron to explore the concept of linked prosperity and how business can create justice in the world. Rob and Aaron discuss how Ben & Jerry’s became the pioneer in putting purpose alongside product and mission and how the company’s 1997 progressive values statement about advancing new models of economic justice is more true today than when it was written. Listen in to learn the value of standing for something whether or not everyone...
2019-12-0341 min
Brand on PurposeHow Sprint is closing the homework gap by bridging the broadband divide. A conversation with Sprint 1Million Project President Doug MichelmanDoug Michelman, president of the 1Million Project Foundation and chairman of the Sprint Foundation, joins Aaron to discuss the tech company’s mission to help one million high school students who lack unreliable internet access reach their full potential by providing free devices and wifi. Aaron and Doug talk about what Doug learned working with values-led Levi Strauss early in his career, his experience spearheading Visa’s CSR initiative right before the company’s 2008 IPO, and launching the 1Million Project with President Obama in 2016 with only a PowerPoint presentation to back it up. Tune in to find out the most i...
2019-11-2621 min
Brand on PurposeBeing Thrifty Was Always Nifty For OG Thrift Shop Savers. A Conversation With Savers VP of Recycling & Reuse Tony ShumpertTony Shumpert, vice president of recycling & reuse at Savers, joins Aaron in the studio to discuss the thrift chain’s over 60-year dedication to sustainable retail – before it was mainstream. Tony and Aaron talk about how Savers keeps the average cost of an item at $4, the importance of stakeholder collaboration to tackle big issues, both of their feelings about “green-washing” and the rise of the conscious consumer, and where all the unsold clothing goes (spoiler alert: not in a landfill). Listen in to hear what made Tony pass on job opportunities at Starbucks and Target to join Savers. Learn more abo...
2019-11-1934 min
Brand on PurposeLearn About Smoothie King’s One-Question Filter-Test. A conversation with Smoothie King CEO Wan KimWan Kim, Global CEO of Smoothie King, joins Aaron to discuss how the international smoothie chain works to inspire others to #RuleTheDay by living a healthy and active lifestyle. Wan talks about how the company has grown since he purchased it from the founders in 2012, the importance of the One-Question Filter-Test initiative, why aligning everything with the company mission is imperative for success, and how Smoothie King’s authenticity separates itself in the industry. Listen in to hear how Wan’s unhealthy college lifestyle led to a lifetime love for smoothies. Learn more about Smoothie King one its website at s...
2019-11-1228 min
Brand on PurposeCan an industrial company actually be good for the world? A conversation with Orbia CEO Daniel Martinez-Valle.Daniel Martinez-Valle, CEO of Orbia (formerly Mexichem), joins Aaron to discuss the company’s recent transformation and commitment to a purpose of advancing life around the world. Daniel and Aaron dive into Daniel’s economic background and experience during the 1994 Mexico tequila crisis, the importance of “nested purpose,” and why the transformation included a new living logo (ImpactMark) that changes as the company evolves. Listen closely to learn about how Daniel and his team came up with the name “Orbia.” Learn more about Orbia at orbia.com, on Twitter and LinkedIn @orbia, and on Instagram @weareorbia. Production Credits: Aaron Kw...
2019-11-0526 min
Brand on PurposeSleep like three US Presidents and also help change lives. A conversation with Boll & Branch CEO and founder Scott TannenScott Tannen, CEO and founder of Boll & Branch, joins Aaron to talk about the world’s first Fair Trade-certified luxury bedding company. Aaron and Scott discuss the “ah-ha” moment that led to the creation of the company, how Boll & Branch enhances the lives of cotton farmers in India, and the ways the company stays relevant and authentic in a crowded market. Listen in to hear how the name “Boll & Branch” came to be – and how to build a brand that even presidents love. Learn more about Boll & Branch at bollandbranch.com and on Instagram at @bollandbranch, and connect with Scott on Linke...
2019-10-2934 min
Brand on PurposeHow Putting Puppies in Prison Saves Lives. A Conversation with Puppies Behind Bars President Gloria Gilbert StogaGloria Gilbert Stoga, president of Puppies Behind Bars, joins Aaron to talk about the nonprofit that trains prison inmates to raise service dogs for wounded veterans and first responders. Aaron and Gloria discuss the People Magazine article that inspired Gloria to quit her job and start a nonprofit, the challenges of working with prisons and raising over 1,200 dogs, and how dogs can bring people from such different backgrounds and life experiences together. Listen in to hear about how Gloria’s view of inmates has shifted over the past 20+ years. Learn more about Puppies Behind Bars at puppiesbehindbars.com and on so...
2019-10-2228 min
Brand on PurposeHow an interaction with a gorilla led to gift baskets for babies and givebacks to the environment. A Conversation With Our Green House Founders Pam and Mike DavisPam and Mike Davis, founders of Our Green House, join Aaron to talk about how the eco-friendly baby basket company works to both provide a gift for new parents and save the environment, elephants, gorillas and turtles all at the same time. Pam and Mike discuss the parenting fears that led to the creation of the company when their kids were young, how they prioritize being a family-first brand, and how the rising popularity of sustainability and environmentally-friendly products impacted the company. Listen in to hear about Pam’s close encounter with a gorilla on a trip to Africa th...
2019-10-1527 min
Brand on PurposeIt’s More Than Just Shoes. A Conversation with Deckers Brands’ Dave PowersDave Powers, President & CEO of Deckers Brands, joins Aaron to talk about how the multi-billion-dollar global footwear and lifestyle company comprised of UGG, Koolaburra by UGG, HOKA ONE ONE, Teva and Sanuk, gives back to the community, the environment and its employees. From his prior experiences at Timberland and Converse, Dave learned the importance of creating an emotional connection through storytelling and how prioritizing the consumer and environment during all decision making creates a successful company. Listen closely to find out what Dave’s favorite shoe is and whether or not he has a favorite brand. Learn more about Decke...
2019-10-0837 min
Brand on PurposeLearn how Fracture is literally re-framing sustainability through art. A conversation with Fracture’s Abhi LokeshAbhi Lokesh, co-founder and CEO of Fracture, joins Aaron to discuss how the photo-printing service is revolutionizing photo framing and motivating people to take their iPhone masterpieces to the wall. Abhi talks about how a trip to Swaziland inspired the creation of Fracture, why sustainability remains centerfold in Fracture’s business strategy, and the importance of being vulnerable and transparent with employees. Tune in to hear about the outcome of Abhi’s very first investor pitch – to his dad. Learn more about Fracture at Fractureme.com and on Instagram @fractureme, Twitter @FractureMe and Facebook @Fractureme. Production Credits: Aaron Kwittke...
2019-10-0130 min
Brand on PurposeHow sandwiches support first responders. A conversation with Firehouse Subs’ Don FoxDon Fox, CEO of Firehouse Subs, joins Aaron to talk about how the sandwich restaurant gives back to first responders. Aaron and Don discuss how Don’s firing from Burger King was the best thing that could have happened to him, how franchisees perform better with increased focus on philanthropic pursuits, and the importance of making an authentic connection with charity, including which companies do it well (and which don’t). Stay tuned to find out which sub is Don’s favorite. Learn more about Firehouse Subs and the Public Safety Foundation at firehousesubs.com. Production Credits: Aaron Kwittken...
2019-09-2435 min
Brand on PurposeCan dogs be vegan? A conversation with Wild Earth’s Ryan BethencourtTo kick off Season 2, Wild Earth CEO and Founder Ryan Bethencourt joins Aaron to talk about the plant-based pet food taking the industry by storm. Aaron and Ryan talk about what it was like to pitch on Shark Tank with no sales (and secure Mark Cuban’s investment), Ryan’s quest to make the world a better and more sustainable place for both people and animals, and whether or not pet food can be Kosher. Listen closely to find out what Ryan thinks about “judgey” vegans and his go-to Chipotle order. Learn more about Wild Earth at wildearth.com. ...
2019-09-1734 min
Brand on PurposeHow one couple’s apparel is cleaning the oceans, treating arthritis, helping veterans, and curing cancer. A conversation with Gells’ Richard PerkinRichard Perkin, Co-Founder of apparel company Gells, sits down with Aaron to discuss starting a business with his spouse, learning on the fly and their first “Oh s***” moments as entrepreneurs. Richard also shares key advice from his experiences developing authentic relationships with Gells’ partner charities. Listen closely to learn Richard’s secret to maintaining a healthy balance between Gells, family life, and a full-time job. Read more about Gells and their partner charities at https://gells.org/. Production Credits: Aaron Kwittken, Jeff Maldonado, Lindsay Hand, Ashley McGarry, Giovanna Pineda, Katrina Waelchli, Jake Honig, and Mathew Passy
2019-08-2829 min
Brand on PurposePeople first, creativity second, technology third. A conversation with WeTransfer’s Damian BradfieldDamian Bradfield, President and Chief Marketing Officer of WeTransfer, joins Aaron to talk about WeTransfer’s growth from a file transfer service into a purpose-driven digital media company. Aaron and Damian discuss the social causes that WeTransfer promotes, cultural differences between the Netherlands and the U.S., and Damian’s advice for aspiring entrepreneurs. Listen in to hear why Damian wants WeTransfer’s users to take a break from the internet – including WeTransfer. Follow Damian on Twitter @djbradfield, follow WeTransfer on Instagram @wetransfer, and read WeTransfer’s editorial page at wepresent.com. Production Credits: Aaron Kwittken, Jeff Maldonado...
2019-08-2134 min
Brand on PurposeLearn how to swim to save a life. This charity raised nearly $100 million to directly fund therapies to defeat cancer. A conversation with Swim Across America’s Rob Butcher and Pam Ryan from Goldman SachsRob Butcher, Swim Across America CEO, and Pam Ryan, Swim Across America board chair and Goldman Sachs managing director, join Aaron to talk about how the organization wants to change the vernacular from “you have cancer” to “there is hope." They share stories about the organization’s very first swim and their most memorable event experiences, including Aaron’s impressive 10K swim this July across the Long Island Sound, and why corporate donations are worth more than just money. Find out how you can get involved, even if you don’t know how to swim, at www.swimacrossamerica.org. Pr...
2019-08-1440 min
Brand on PurposeWhat do Tesla, Lululemon, and waste management have in common? A conversation with Swell Investing’s Teresa OrsoliniTeresa Orsolini, Chief Marketing Officer of Swell Investing, joins Aaron to talk about the journey to build Swell Investing to be part of the growing $30 trillion impact investing industry…shortly before the company announced it would be ceasing operations on August 31, 2019. Aaron and Teresa discuss why she pivoted from a successful marketing career, how companies got included in (and booted from) Swell’s portfolios, and how she worked to bridge the gap between consumers and their investments. Tune in to find out which centenarian company you’ve never heard of was one of Teresa’s favorites on the platform and why...
2019-08-0729 min
Brand on PurposeKeeping arts programs alive with used instruments. A conversation with Reverb’s David KaltDavid Kalt, CEO and founder of online instrument and music gear marketplace Reverb, joins Aaron to discuss the philanthropic venture Reverb Gives, separating the music from an artist when scandal hits, and turning a passion for music into a successful, profitable company that was recently acquired by Etsy for $275 million. Tune in to find out both David’s and Aaron’s walk-on songs and what artist David draws inspiration from daily. Check out the marketplace at reverb.com and in the Reverb app. Production Credits: Aaron Kwittken, Jeff Maldonado, Andrew Kameka, Lindsay Hand, Ashley McGarry, Giovanna Pineda, Matt...
2019-07-3133 min
Brand on PurposeWhy eBay is enabling $1 billion in donations by 2020 w/ eBay’s Steve Wymer Steve Wymer, Senior VP and Chief Communications Officer of eBay and chairman of the eBay Foundation, joins Aaron to discuss eBay’s worldwide impact. From empowering local business owners on a global scale to giving sellers the option to donate a portion of their profits, Steve explains how eBay is setting an example that all brands can follow. Tune in to hear how Steve feels about eBay garnering less public attention (and criticism) than some other big tech companies. Follow Steve on Twitter @stevewymer and on LinkedIn at https://linkedin.com/in/stevewymer. Production Credits: Aaron Kwittken, Je...
2019-07-2430 min
Brand on PurposeThe Bank that Cares About Its Customers w/ Aspiration’s Andrei Cherny Andrei Cherny, Co-Founder and CEO of Aspiration, joins Aaron to discuss the socially responsible banking company that constantly has people asking, “What’s the catch?” (Spoiler: there isn’t one.) Aaron and Andrei talk about everything from entrepreneurship and the 2016 election to Andrei’s favorite breakfast and Aspiration’s customer-friendly programs, including the “Pay What Is Fair” program. Listen in to find out why a majority of Aspiration customers pay for these services, despite no required fees. Follow @AndreiCherny on Twitter and @Aspiration on Twitter and Facebook. Sign up for Aspiration on their website https://www.aspiration.com or through the Aspi...
2019-07-1732 min
Brand on PurposeHow Care/of Makes Taking Your Vitamins Good For You and Our World w/ Care/of’s Co-Founder and CEO, Craig ElbertCraig Elbert, Co-Founder and CEO of direct-to-consumer company Care/of, joins Aaron to discuss the personalized vitamin subscription service. Aaron and Craig talk about the best and worst parts of entrepreneurship, the improbable journey of making compostable packaging, and having a kid and starting a company at the same time. Hear what Craig has to say about the future of vitamins and why CBD vitamins are more likely to hit the market before a catch-all super-pill. Sign up for Care/of at takecareof.com and follow on Instagram @careof. Production Credits: Aaron Kwittken, Jeff Maldonado, Andrew Kameka, Lind...
2019-07-1036 min
Brand on PurposeCoastal Co - From Surfer to Subscription Boxes w/ Coastal Co.’s Kevin Tighe Kevin Tighe, Co-Founder and CEO of beach and surf apparel subscription box service Coastal Co., joins Aaron to discuss his life-changing trip to Hawaii, Coastal Co.’s partnership with Heal the Bay, and a mutual understanding of the dangers of sharks. Don’t miss Aaron’s marketing advice for how you can reuse the Coastal Co. boxes! Follow Coastal Co. on Instagram @coastalcobox and read more about Heal the Bay at https://www.healthebay.org/ Production Credits: Aaron Kwittken, Jeff Maldonado, Andrew Kameka, Lindsay Hand, Ashley McGarry, Giovanna Pineda, Matt Szatkowski, Jake Honig, and Mathew Passy Learn more abo...
2019-07-0327 min
Brand on PurposeIRONMAN – Racing to Help w/ IRONMAN’s Sarah Hartmann Sarah Hartmann, Executive Director of the IRONMAN Foundation, joins Aaron to talk about the IRONMAN community’s responsiveness to emergencies and how her theater background helps her to thrive under pressure. Tune in to learn how new homes for hurricane victims can be built in just four days through the organization’s incredible programs. Learn more about the IRONMAN Foundation at https://ironmanfoundation.org. Production Credits: Aaron Kwittken, Jeff Maldonado, Andrew Kameka, Lindsay Hand, Ashley McGarry, Giovanna Pineda, Matt Szatkowski, Jake Honig, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-06-2634 min
Brand on PurposeLyft – Ride Sharing for a Reason w/ Lyft’s Mike MassermanMike Masserman, the head of global policy and first-ever head of social impact at Lyft, joins Aaron to discuss his experience in the Obama Administration, the impacts of their immigrant backgrounds, and the remarkable work Lyft is doing using transportation to make a meaningful impact in communities across the country. Listen in to find out how an autonomous electric car army is just one part of Lyft’s fight against climate change. Follow @mikemasserman on Instagram and @Lyft on Instagram, Facebook, and Twitter. Production Credits: Aaron Kwittken, Jeff Maldonado, Andrew Kameka, Lindsay Hand, Ashley McGarry, Gio...
2019-06-1927 min