Shows
touch point podcastTP446: From Toolset to Mindset: The Evolving Martech StackAs the martech stack continues to evolve, health systems are facing a growing challenge: how to balance enterprise-grade safety and security with the performance demands of modern digital marketing. In this episode, hosts Reed Smith and Chris Boyer tackle that tension head-on, exploring what transformation really looks like when your tools, teams, and tactics need to evolve simultaneously.In the first segment, Reed and Chris unpack the deeper implications of today’s marketing technology decisions. From navigating compliance constraints to reconsidering the value of “speed to campaign,” they ask whether risk tolerance is becoming the silent killer of innovation. In the...2025-07-301h 02
touch point podcastTP436: The Patient Doesn’t Know They’re in a FunnelIn this episode, hosts Chris Boyer and Reed Smith examine why the classic funnel framework may not reflect the complex, emotional, and often anonymous nature of how people engage with care decisions today.
Rethinking intent and awareness in healthcare journeys
Why decision-making is fragmented and reactive
How privacy regulations are eliminating visibility across the funnel
Why traditional conversion metrics miss the moments that matter
How progressive profiling and experience design create better results
Healthcare strategist Aaron Mauck joins the show to discuss how marketing leaders can navigate...2025-05-2157 min
Panhandle News Network - WEPM/WCSTPanhandle Live! 6-7-24
Yvonne Jenkins - Martinsburg Mayoral Candidate
Julie Hildebrand, RN and Dr. Babak Barmar Renviva Dialysis Center of the Rastern Panhandle coming to Berkeley Springs
Aaron Crawford president Eastern Panhandle Amateur Radio Club
Elaine Mauck, candidate for Martinsburg City Council At-Large
2024-06-0742 min
For the BetterNavigating Change: Strategies and Priorities for Healthcare Marketing TeamsIn this episode… Artificial intelligence (AI) has been a game changer in healthcare marketing. Whether looking to improve patient engagement, optimize digital marketing efforts, or better track and analyze data, AI can help achieve your goals more effectively and efficiently. However, what key strategies and priorities should healthcare marketing teams consider when implementing AI in marketing plans? Aaron Mauck, former Harvard faculty and the Vice President and Executive Partner at Advisory Board, leverages his extensive healthcare background to support digital initiatives by generating strategic and operational insights to tackle the core challenges impacting performance. Highlighting th...2024-01-3031 minFor the BetterUnlocking the Potential of Digital Transformation in HealthcareIn this episode… Technology has revolutionized the way we live, work, and interact with each other. And the healthcare industry is no exception. Digital transformation has made it possible to deliver healthcare innovatively, from virtual consultations to remote monitoring of patients. However, this transformation is not without its challenges. How can healthcare organizations fully realize the value of digital innovation? Aaron Mauck, former Harvard faculty and the Vice President and Executive Partner at Advisory Board, leverages his extensive healthcare background to support digital initiatives by generating strategic and operational insights to tackle the core challenges im...2024-01-1022 min
Radio Advisory[Rerun] The dire state of hospital finances (Part 1: Hospital of the Future series)This week, we are revisiting episode 1 of our "Hospital of the Future series” which was initially released all the way back in November 2022.
The majority of hospitals are predicted to have negative margins in 2022, marking the worst year financially for hospitals since the beginning of the Covid-19 pandemic. In Part 1 of Radio Advisory’s Hospital of the Future series, host Rachel (Rae) Woods invites healthcare business experts Monica Westhead, Aaron Mauck, and Colin Gelbaugh to discuss why factors like workforce shortages, post-acute financial instability, and growing competition are contributing to this troubling financial landscape and how hospitals are...2023-08-2231 minRadio Advisory165: Employer series: Is the cost of employer-sponsored insurance unsustainable?While always facing a dynamic landscape, one of the biggest issues today in the employer-sponsored insurance market is affordability. As healthcare costs continue to rise, employers are getting increasingly nervous about their ability to pay for employees’ health insurance, especially in a time of heightened worker shortages.
In this episode, guest host and Advisory Board Vice President and spokesperson Aaron Mauck discusses employer market affordability with Advisory Board health plan experts Sally Kim and Max Hakanson. Throughout the conversation, they explore the context of the problem, root causes, and what the future may look like for employer-sponsored in...2023-06-0621 minRadio Advisory158: Advisory Board's spokespersons reflect on moments that changed healthcareAdvisory Board has been giving guidance to healthcare leaders since 1979 – and we've seen a lot of changes in those 40+ years. In this episode, host Rachel (Rae) Woods invites her Advisory Board co-spokespersons Ford Koles and Aaron Mauck to reflect on their experiences delivering insights in an ever-changing industry and the power of peer-to-peer conversations.
Links:
16 Things CEOs Need to Know in 2023
Ep. 145: Part 1: What CEOs need to know in 2023
Ep. 146: Part 2: What CEOs need to know in 2023
Learn more about the Advisory Board Fellowship (advisory.com/fellowship)2023-04-1128 minRadio Advisory146: Part 2: What CEOs need to know in 2023In the last Radio Advisory episode host Rachel (Rae) Woods spoke with executive strategy experts Natalie Trebes and Aaron Mauck about the immediate challenges (and opportunities) facing healthcare leaders in 2023. In this episode, Rae continues that conversation with Natalie and Aaron by looking beyond this year to understand where leaders need to focus their attention on longer-term industry challenges – like growing competition, behavioral health infrastructure, and finding success in value-based care.
Links:
Ep. 145: Part 1: What CEOs need to know in 2023
Ep. 142: The dire state of hospital finances (Part 1: Hospital of the Future series)
Ep. 143: A new pa...2023-01-1735 minRadio Advisory145: Part 1: What CEOs need to know in 2023Healthcare leaders are entering the new year with an unusually high number of short-term crises – things like rising costs, increased competition, and staffing shortages. So where should you be focusing your attention in 2023? In this episode host Rachel (Rae) Woods talks with executive strategy experts Natalie Trebes and Aaron Mauck about the complexities of today’s market and what should be on a leaders' radar for 2023.
This episode is the first of a two-part series. Tune in next week when Rae brings Natalie and Aaron back to discuss what leaders can do today to shape the future of h...2023-01-1028 minRadio Advisory142: The dire state of hospital finances (Part 1: Hospital of the Future series)The majority of hospitals are predicted to have negative margins in 2022, marking the worst year financially for hospitals since the beginning of the COVID-19 pandemic. In Part 1 of Radio Advisory's Hospital of the Future series, host Rachel (Rae) Woods invites Advisory Board experts Monica Westhead, Colin Gelbaugh, and Aaron Mauck to discuss why factors like workforce shortages, post-acute financial instability, and growing competition are contributing to this troubling financial landscape and how hospitals are tackling these problems.
Links:
'The most difficult year': Why hospital finances are so strained
Our Financial Impact playlist
As we emerge...2022-11-2929 min
Moving Iron PodcastMoving Iron Podcast #94 - Jason MauckMoving Iron Podcast #94 – Jason Mauck This edition of the Moving Iron Podcast is brought you by Dawson Tire and Wheel. The Premier Ag Tire and Wheel Provider in North American, Get a Grip!Jason Mauck is one of the most out of box, progressive thinkers I have been around and it was an honor to have him on the podcast. Remember if you would like to continue any of these conversations you can hit me up on Facebook, Twitter, or Instagram @MovingIronLLC, Regina at @rrjanousek on Twitter and Regina Narjes on Facebook and Instagram, an...2018-08-2245 min
Fresh TalkEP 66 - Downtown Alley and Aaron OrbitThis week, we're joined by friend and musician @aaronorbit, Travis Mauck, and @obucey to talk about Aaron's forthcoming record. Chris finally starts Breaking Bad, celebrates something called Valentimes Day, Kai gives us record releases of the week, and we get into a nice conversation with Aaron about his music and upcoming video, directed by Travis. Also, Owen is dick blind.2015-02-241h 06