Shows
Four Stars: A Chicago Film PodcastChicago International Film Festival Dispatch #3On our final dispatch out of the 61st Chicago International Film Festival, we talked about:Anything that Moves (dir. Alex Philips)Before the Call (dir. James Choi, World Premiere)Only Heaven Knows (dir. Nurzhamal Karamoldoeva, World Premiere)New Group (dir. Yûta Shimotsu)Young Mothers (dir. Luc and Jean-Pierre Dardennes)Palestine 36 (dir. Annemarie Jacir – U.S. Premiere)Is This Thing On? (dir. Bradley Cooper)After Dark Shorts:Blue Violet (dir. Josie Charles)Coyotes (dir. Said Zagha)Dummy! (dir. Francesca Pazniokas)Earworm (dir. Patrik Eklund)Pinpoint (dir. Michael Merlino)Hotel Acropole (dir. Sarah Lasry)Family Friendly Anim...
2025-10-271h 00
High Stakes GrowthAaron Zagha: How Smart Marketing Turned a Bootstrapped Brand Into a Category LeaderAaron Zagha is the CMO of Newton Baby, one of the largest DTC baby sleep brands in the U.S., known for its innovative baby mattresses, cribs, and more. Expect to hear about: – From Banking to Ecom: How Aaron went from M&A to e-commerce after two failed startups, and found his calling in data-driven marketing. – Bootstrapped Growth: Why Newton Baby scaled to 8-figure sales without outside funding, and how Aaron thinks about profit-first marketing. – The Influencer Bet: How leaning into Instagram creators early helped Newton dominate a premium, trust-based catego...
2025-10-0738 min
Minds of EcommerceNewton's Proven Playbook for Influencer Marketing Success With Aaron ZaghaAaron Zagha is the Chief Marketing Officer at Newton Baby, a company specializing in innovative, science-backed sleep products for babies and families. With a professional background in corporate finance and a data-driven marketing approach, Aaron oversees the brand's marketing strategy, branding, and growth. He previously led international ecommerce operations for Teleflora. Under his leadership, Newton Baby collected over two million pounds of ocean-bound plastic and grew the brand through impactful influencer marketing. In this episode… Influencer marketing is one of the fastest-growing channels for ecommerce brands, but too often it leaves marketers questioning what truly dr...
2025-09-1718 min
Future of Consumer MarketingHow Newton Baby Beats Legacy Brands with Digital-First StrategyIn this episode of The Future of Consumer Marketing, host Andres Figueira interviews Aaron Zagha, Chief Marketing Officer at Newton Baby, a company revolutionizing the baby sleep market through radical product innovation and data-driven marketing. Newton Baby has disrupted the traditional crib mattress category with their breathable, washable "woven air" technology made from the same material as yogurt cups. Starting as employee number two or three at the early-stage company, Aaron has scaled Newton Baby from a single product to a full sleep ecosystem through rigorous incrementality testing, AI experimentation, and a flat organizational structure that encourages radical experimentation.
2025-08-2221 min
Honest Ecommerce340 | Understanding Attribution Before Scaling Spend | with Aaron ZaghaAaron Zagha is the Chief Marketing Officer at Newton Baby, the largest direct-to-consumer brand in the baby sleep category. With a background in investment banking at Deutsche Bank and JP Morgan, Aaron brings a financial operator’s lens to performance marketing, attribution modeling, and team leadership.Before joining Newton, Aaron led international Ecommerce for Teleflora, managing growth across global markets and navigating the complexity of seasonal retail cycles and cross-border logistics. Today, he applies that same analytical rigor to the world of baby and juvenile goods where trust, conversion, and retention all hinge on deeply personalized journeys....
2025-07-2824 min
Arts & IdeasThe Middle ClassesMatthew Sweet and guests discuss the impact of the shifting geo political and economic trends on the British class system with specialist guests.
Muriel Zagha is a writer and critic and Author of Finding Monsieur Right and co-host of the podcast Garlic and Pearls.
Lisa Holdsworth is a Leeds based TV script writer who has worked on amongst others Emmerdale, Midsomer Murders, Robin Hood, New Tricks and Waterloo Road. Her latest series Dreamers premiers on Channel 4 this weekend.
Professor Sam Friedman is a sociologist of class and inequality. His latest book with Aaron Reeves is Born To Rule exploring...
2025-03-2856 min
DBGA PodcastRevolutionizing Sleep Products with Newton Baby's CMO, Aaron ZaghaIn this episode, we get to talk with Aaron Zagha, Chief Marketing Officer at Newton Baby, a leading company in the baby and kids sleep product industry. Aaron shares the unique value that Newton’s products bring to the market, from breathable, washable crib mattresses to sustainable designs that offer parents peace of mind. We also discuss rising advertising costs how evolving algorithms are shaping the e-commerce landscape and the crucial role of data-driven strategies in decision-making.
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Connect with Aaron Zagha on LinkedIn: https://www.linkedin.com/in...
2024-10-2120 min
The MarTech MatrixThe MarTech Matrix with Aaron Zagha, CMO, Newton BabySummary
Sean and Aaron Zagha discuss the intersection of marketing and e-commerce, exploring the unique challenges and strategies faced by brands in the digital landscape. Aaron shares insights on the importance of integrating marketing with e-commerce, the extensive use of technology and tools, and the complexities of influencer marketing. They delve into measurement and attribution, the impact of AI on marketing strategies, and the significance of personalization in customer engagement. Aaron also emphasizes the importance of networking and staying informed about industry trends, while providing practical advice for navigating the challenges of Q4 marketing.
2024-09-2233 min
Mastering eCommerce Marketing89. Expert Marketing Tips from Newton Baby’s CMO Aaron Zaghahttps://youtu.be/5UVqvk4aY2kWelcome back to eCom Pulse! Today, our host Eitan Koter is chatting with Aaron Zagha, the Chief Marketing Officer at Newton Baby. Aaron shares his journey from finance and investment banking to becoming a leader in marketing and e-commerce.Newton Baby, known for its innovative and breathable crib mattresses, has been revolutionizing baby sleep products for nearly a decade.In this episode, Aaron discusses the importance of a quantitative approach in marketing, the challenges and strategies of educating consumers about unique products, and the evolving nature of...
2024-07-2232 min
Secrets To Scaling Your Ecommerce BrandEp 350: Finding The Right Agency For The Growth Of Your Business With Aaron ZaghaSend us a textFinding the right agency can have tremendous benefits for your business, and knowing how to tell the right agencies from the wrong ones will pay dividends in the future.In this episode, Aaron Zagha of Newton Baby talks about the products they provide and how their business grew. He shares how he spent a lot of money for an agency for 9 to 12 months without any results, only to have it be worthwhile in the end. He also discusses where marketing is shifting and how his brand is pivoting to stay on...
2022-07-0526 min
Unpacking the Digital ShelfMath, Magic, and Art: Optimizing for Growth in D2C, with Aaron Zagha, CMO at Newton BabyExcelling at ecommerce and digital marketing takes a certain combination of diverse skills, often difficult to find in one human being. Aaron Zagha, CMO of Newton Baby, thinks of it as a mix of math, magic, and art. Aaron joined Lauren Livak and Peter to walk us through how that mix shows up in the daily battle for consumer delight, well-rested babies, and optimizing for total growth at Newton Baby.
2022-03-1436 min
The Page 1 PodcastHow Newton Baby bootstrapped to profitability with performance based marketing – Aaron Zagha - EP41What you’ll learn: Our guest today is a marketing maverick. Aaron Zagha, CMO of Newton Baby, has his finger on the pulse when it comes to the latest trends in marketing—an industry we all know is being rocked by COVID-19. Aaron reminds us of the importance of adapting to consumer behavior and understanding your product market. Plus, you will gain new ROI strategies and top tools to help run your Omnichannel business. About our guest: Aaron Zagha is currently the CMO of Newton Baby, a leading crib mattress and baby...
2020-05-0834 min
Lion's Share Marketing PodcastEP 82: Oh, Baby! Digital Marketing Attribution and more with Newton Baby’s Aaron ZaghaEP 82: Oh, Baby! Digital Marketing Attribution and more with Newton Baby’s Aaron Zagha In Episode 82 Tyler and Jon start us off with some insightful conversation on the new platform Quibi and its unique style of streaming content. They dive into the consumer-friendly nature of a mobile-based, short-form content provider perfectly tailored for the new generation and the current global climate. Tyler and Jon highlight the potential opportunities in advertising with the short form medium lending a hand to quality advertisements. Tyler goes on to introduce Aaron Zagha, the CMO of Newton Baby, a consumer startup providing the safest crib ma...
2020-04-0850 min