Shows
Ecstatic LifeFaith, Fatherhood & Polarity in Marriage: A Conversation on Conscious Relationships with Aaron ZakowskiIn this episode of The Ecstatic Life Podcast, I sit down with fatherhood coach Aaron Zakowski for a heartfelt and eye-opening conversation about faith, family, and the art of conscious fatherhood.
Aaron shares his journey from a high-stress marketing career to living his divine purpose—helping men become grounded, grateful, and fully present fathers. We dive deep into the sacred dance of masculine and feminine energy, the importance of polarity in marriage, and how intentional leadership transforms not only men—but entire families.
Together, we explore:
✨ How fathers can lead with presence, gratitude, and emotio...
2025-10-3157 min
AKAPAD the FILM BUFF PodcastDIDI (2024) - An Oscar level movie on every levelDidi (2024), streaming on Hulu, delivers a poignant American drama that revitalizes the genre. This immensely significant film deserves acclaim for its authentic portrayal of the complex, often elusive teenage experience—a theme that has challenged filmmakers across generations.
Cast
Izaac Wang as Chris Wang (Dìdi)
Joan Chen as Chungsing Wang (Chris's mother)
Shirley Chen as Vivian Wang (Chris's older sister)
Chang Li Hua as Nai Nai (Chris's grandmother)
Mahaela Park as Madi (Chris's love interest)
Raul Dial as Fahad (Chris's friend)
Aaron Chang as Soup (Chris's friend)
Chiron Cillia Denk as Donovan
Sunil Mukherjee Maurillo as Cory (credited as Sun...
2025-05-0613 min
AKAPAD the FILM BUFF PodcastDIDI (2024) - An Oscar level movie on every levelDidi (2024), streaming on Hulu, delivers a poignant American drama that revitalizes the genre. This immensely significant film deserves acclaim for its authentic portrayal of the complex, often elusive teenage experience—a theme that has challenged filmmakers across generations.The Film Buff is grateful for those who brought us DIDI. Izaac Wang as Chris Wang (Dìdi)Joan Chen as Chungsing Wang (Chris's mother)Shirley Chen as Vivian Wang (Chris's older sister)Chang Li Hua as Nai Nai (Chris's grandmother)Mahaela Park as Madi (Chris's love interest)Raul Dial as Fahad (Chr...
2025-05-0613 min
Pulse OxThe Role of Gratitude and Faith in Overcoming Life's HurdlesIn this thought-provoking episode of the Pulse Ox Podcast, Eric Stopper sits down with Aaron Zakowski, co-founder of Genius Scouts and a practicing Orthodox Jew, who juggles entrepreneurship with family life as a father of six. Dive into an insightful conversation about the art and science of gratitude, where Aaron shares his personal rituals for cultivating gratitude and explains how his faith in God shapes his perception of success and adversity. Eric dissects the mechanisms of gratitude as a tool to combat life's struggles and explores Aaron's journey through business challenges and personal growth.Explore:-The power of gratitude...
2025-03-3121 min
Fully ManagedThe Biggest Mistakes People Make With LinkedIn MarketingHere are three things you’ll learn in this episode: 1. From Chaos to Success: Aaron and Justin share their wild journey— from accounting and ad agency days to launching Genius Scouts— and how they help leaders shine on LinkedIn. 2.Real Content, Real Results: Discover their secrets to crafting bold, authentic LinkedIn posts that grab attention, plus how they use smart ads to reach the right people. 3.Passion Over AI: Hear their fiery take on why personal touch beats tech shortcuts, and how they spark ideas that fuel business...
2025-03-1248 min
Lee2BPersonal Branding: Marketing for PeopleIn this episode of Lee2B, I sit down with Justin Oberman and Aaron Zakowski, co-founders of Genius Scouts, an ad agency—but for people. We dive into the overlooked power of personal branding and why simply posting on LinkedIn isn’t enough. They break down how growth marketing strategies (usually reserved for companies) can be applied to executives, founders, and entrepreneurs to build authority, attract opportunities, and, yes—make you famous.We cover:🔥 Why organic posts alone won’t cut it for your personal brand🎯 How ads can accelerate your credibility (and why most peopl...
2025-02-1142 min
saas.unboundThe power of a personal brand in B2B SaaS with Aaron Zakowski @Genius Scoutssaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #2, Anna Nadeina talks with Aaron, founder of Genius Scouts, specializing in Personal Branding to speed up your Founder-led marketing programs.Aaron - https://www.linkedin.com/in/aaronzakowski/ GeniusScouts - https://www.linkedin.com/company/genius-scouts/ Subscribe to our channel to be the first to see the interviews that we publish twice a...
2024-09-1243 min
SaaS Marketing SuperstarsIncentivized Gift Card LinkedIn Ads - Pros, Cons & Best PracticesIncentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not.In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of my experiences and best practices.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-incentivized-gift-card-linkedin-ads/
2024-05-1810 min
SaaS Marketing SuperstarsFireflies.ai Product-Led Growth Journey with Krish RamineniIn this episode of the SaaS Marketing Superstars podcast, Krish Ramineni shares how Fireflies.ai grew to be used by over 200K organizations through product led growth. Krish also shares his opinion on what the future of AI might look like. Episode Highlights ● Fireflies features and vision (0:40)● Who is the typical Fireflies user (1:50)● How Fireflies successfully utilized product led growth strategy (5:46)● Why it is extremely expensive to produce AI based tools (11:09)● How AI has completely transformed the way he works (13:20)● Predictions on the societal impact of AI in the near future (15:15)● How he uses critic...
2023-11-2828 min
SaaS Marketing SuperstarsMarketing Leadership with ActiveCampaign CMO Shay HoweIn this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR.Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43)● How big is the marketing team at ActiveCampaign (5:46)● How to manage a large multi-talented marketing team (8:53)● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47)● The importance of brand building and how Active...
2023-10-0936 min
SaaS Marketing SuperstarsIncreasing B2B Demo to Deal Win Rates with Mor AssoulineIn this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn. Episode Highlights ●The process Mor used to scale a B2B company in sales from
2023-09-2651 min
SaaS Marketing SuperstarsBuilding a B2B Brand Using Old-School Advertising with Justin ObermanIn this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43)●How London Times creative idea got lawyers to subscribe to their newspaper (4:44)●Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04)●How to make branding and direct response work in tandem (17:05)●Why Justin believes brand is not hard to measure vs direct response (23:16)●How Redbull broke into the London market without an ad budget (3...
2023-09-201h 08
SaaS Marketing SuperstarsHow Boast.ai hit $10M ARR from Community-Led Growth with Lloyed LoboIn this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth.Episode Highlights - The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17)- Lloyd asks me how I manage with 6 kids (4:48)- Appreciates his wife for her support and keeping the family in sync (7:49)- How his daughter’s comments challenged his workaholic mindset and being present for the birth of his 3rd child (10:12)- Why he was forced to step out of his company (13:20...
2023-09-1259 min
SaaS Marketing SuperstarsUsing Partnership Marketing to Grow Your SaaS with Scindia BalasinghIn this episode of SaaS Marketing Superstars podcast, Scindia Balasingh explains how to use partnership marketing to grow your B2B SaaS. Episode Highlights - How Scindia got into partnership marketing and her career trajectory (1:11)What is partnership marketing (4:08)Types of partnership marketing (7:18) Why you should tier your partners into strategic, regular and long-term partnerships (13:31)How to find effective partners for your company (16:22)How to build relationships with intending partners without alienating your customers (18:18) Common partnership pitfalls companies must avoid (22:32) Recommended number of clients companies should start their partnership program with (25:32) How to measure the impact of a partnership program (28:46...
2023-08-2133 min
SaaS Marketing SuperstarsHow To Maximize LinkedIn Ads ROI With Organic LinkedIn ContentIn this episode, I'm resharing my recent guest appearance on Dylan Ciaccio's "B2B Strategy" podcast. Episode Highlights:• The big problem with lead gen forms• How to run LinkedIn ads that actually generate revenue (not just ‘leads’ that don’t show up for calls)• How you can use your organic LinkedIn content to maximize ROI from ads
2023-07-2425 min
SaaS Marketing SuperstarsB2B Conversion Copywriting That Drives Revenue with Eden BidaniIn this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging.Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify their messaging when communicating with their customers (3:55) - Getting access to key stakeholders of companies and their customers to get their view of the product (7:29) - How to make sure that companies positioning statement and strategic narrative are used in the right places (10:25)- Shortening sales...
2023-07-1732 min
The Evolved Sales LeaderAaron Zakowski | Making LinkedIn Paid Ads Work For YouDespite popular belief, LinkedIn is not just for social selling and networking. Salespeople (as you might see in your very own inbox) have increasingly become privy to the platform’s outreach capabilities. However, there’s a less utilized component of LinkedIn that few are taking advantage of: the platforms paid marketing tools.On this episode of The Evolved Sales Leader, Aaron Zakowski, B2B marketing expert and Founder of Zammo Digital Marketing, dives into LinkedIn’s paid marketing solutions that will have you generating a profitable pipeline in no time.
2023-07-1142 min
SaaS Marketing SuperstarsWhy I Closed My Marketing Agency (and what's next for me)In this episode of SaaS Marketing Superstars podcast, Aaron is talking about his recent decision to close down his marketing agency, Zammo Digital.Episode Highlights:• Why I decided to close Zammo Digital now• How I got burnt out and self-sabotaged my business• How G-d is guiding me to bigger and better opportunities• What I'm looking to do nextCheck out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski/podcast-why-i-closed-my-marketing-agency
2023-07-0411 min
SaaS Marketing SuperstarsUsing LinkedIn Plus Google Ads to Drive B2B Demand with Andrew HarderIn this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights:• Andrew describes how he joined Cisco (0:40) • How to combine organic content and paid social ads in your marketing process (1:40) • Effective segmentation of LinkedIn ads (5:17) • The essentials of account-based marketing (ABM) on LinkedIn (8:29)• Why video content is great for remarketing strategy (14.26) 23:21 to 24:50• Why he avoids the debate between gated and ungated content (19:20)• Insights on Demand generation and Demand capture (25:01) • The key metrics he analyzes in paid ads (29:08)• How to run effective paid search campaigns...
2023-06-2645 min
SaaS Fuel084 Aaron Zakowski - LinkedIn vs Facebook Ads: Which are better for B2B SaaS?In the latest episode of the SaaS Fuel™ Expert Series, Jeff is joined by Aaron Zakowski, an accomplished digital marketing guru and the CEO of Zammo Digital. With a proven track record in helping businesses boost their revenue, Aaron specializes in targeted LinkedIn, Facebook, and Google Ad campaigns, particularly for B2B SaaS companies. Bringing a wealth of expertise in both marketing and finance, Aaron has spent 15 years collaborating with over 100 SaaS firms, aiding them in their expansion efforts. Notably, he also hosts the highly acclaimed SaaS Marketing Superstars podcast, where he generously shares his vast knowledge on...
2023-06-1552 min
SaaS Marketing SuperstarsCreating Customer Success Stories that Drive B2B Sales with Joel KlettkeIn this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.Episode Highlights:• Why Joel built an agency focused on Case Studies (0:57)• The unique insights case studies provide to SaaS companies (4:15)• How companies can tell engaging stories in their case studies (7:26) • The differences between case studies and success stories (9:54)• The biggest mistakes companies make in their case studies and how to avoid them (11:51)• Joel shares his thoughts on...
2023-06-1325 min
SaaS Marketing SuperstarsHow Nathan Corliss Used LinkedIn Ads to 10X Pipeline for CensusIn this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads.Episode Highlights:• Nathan shares his journey in the digital marketing industry (1:19)• How he uses LinkedIn to find high value B2B audiences (2:56) • How Nathan utilizes sponsored content ads on LinkedIn (9:05)• How SaaS companies can build a formidable marketing team (13:51) • How Census develops high quality gated content (16:09)• Handling segmentation...
2023-06-0841 min
B2B Strategy02: How To Maximize LinkedIn Ads ROI With Organic LinkedIn Content with Aaron ZakowskiDo you make LinkedIn content? Are you running a LinkedIn ads campaign? In this episode, Aaron Zakowski teaches us how to use LinkedIn organic content and paid ads hand in hand to maximize our ROI.
2023-06-0625 min
Attributed - A podcast by DreamdataHow to Attribute B2B Marketing Activities to RevenueOn this episode of Attributed Steffen Hedebrandt is a guest on SaaS Marketing Superstars hosted by Aaron Zakowski. Steffen is sharing his experience of working with various B2B companies. He will go through topics like:How to properly evaluate B2B attribution insightsMetrics and touchpoints that can be used to determine meaningful customer engagementWhat are the biggest problems B2B companies are facing with attribution and how to solve them? How to use LinkedIn and Podcast to grow your audience. Us...
2023-04-2036 min
SaaS Marketing SuperstarsThe 4 Pillars of B2B Software Sales with Matt WolachIn this episode of SaaS Marketing Superstars podcast, I spoke with Matt Wolach. Matt is a B2B SaaS Sales Coach at xSellus where he helps B2B SaaS companies learn and implement the proper framework for closing more deals and scaling their growth.Episode Highlights:• Why Matt is obsessed about B2B SaaS companies growth (0:29)• The 4 pillars to scaling a software company (1:45)• How to improve engagement with leads so that they can schedule and show up for meetings (4:27)• How to build trust into your sales process and unleashing the power of video testimonials (7:32)• How to use stories effectively in your clien...
2023-03-2734 min
SaaS Marketing SuperstarsHow to Attribute B2B Marketing Activities to Revenue with Steffen HedebrandtIn this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline. Episode Highlights:• Steffen shares what he has learnt from working with various B2B companies (0:36)• How he got introduced to the founders of Dreamdata and how they tackle the problem of attribution (2:31)• The importance of properly evaluating B2B attribution insights (5:03)• How Dreamdata helps B2B companies estimate the length of their customer journeys (7:32)• Why B2B co...
2023-02-2736 min
SaaS Marketing SuperstarsNick Jordan’s B2B SEO Strategies to Rank #1 without BacklinksIn this episode of SaaS Marketing Superstars podcast, I spoke with Nick Jordan. Nick is a SaaS Marketer and SEO expert with some unexpected strategies for growing organic website traffic. His LinkedIn profile states that he grew a site from 0 to 1,500,000+ monthly organic visits in just 2 years. Episode Highlights:• How to make SEO work for you without building backlinks (2:21)• Building a successful content writing team using non-native English speakers (6:24)• The secret formula for ranking websites high on Google (8:18)• The ideal number of pages agencies need to produce every month (11:07)• Why link building is not a quick fix for search rankings (12:11) • How to incor...
2022-12-0132 min
SaaS Marketing SuperstarsFollowup CRM's Journey to 2000 Customers with Erick VargasIn this episode of SaaS Marketing Superstars podcast, I spoke with Erick Vargas. Erick is the President of Followup CRM, a SaaS CRM built for construction professionals.Episode Highlights:• Erick breaks down his journey with Followup CRM and how he rose into a leadership role (0:17)• How Followup CRM grew to over 2000 customers despite running a lean operation (2:22) • The biggest growth lever for Followup CRM and the power of a partner ecosystem (3:24)• Using webinars, stories and case studies to spur business growth (5:09) • How they are encouraging a greater adoption of software in the construction industry and inspiring the younger generation (8:02)• The next frontie...
2022-09-1918 min
SaaS Marketing SuperstarsHow OptiMonk uses Customer Value Optimization to drive more sales with Eric MelchorIn this episode of SaaS Marketing Superstars podcast, I spoke with Eric Melchor. Eric Melchor is the Personalization Geek at OptiMonk, a Website Personalization tool used by over 30,000 websites. Episode Highlights:• How OptiMonk transitioned from a pop-up tool to a comprehensive website optimization platform (0:27)• Using Customer Value Optimization (CVO) to help customers through every stage of their journey (1:16) • Why businesses should avoid embracing marketing gimmicks such as creating a false sense of urgency (2:33) • A case study of how Woodhouse Clothing delights their international customers with OptiMonk (5:05)• How OptiMonk uses reminder notifications are used to assist idle users and help them to fill th...
2022-09-1917 min
SaaS Marketing SuperstarsGrowing Invoice Ninja To 200,000 Users Without Any Marketing with Shalom StarkIn this episode of the SaaS Marketing Superstars podcast, I spoke with Shalom Stark. Shalom is a serial entrepreneur and currently the founder and CEO of Invoice Ninja, a SaaS platform helping over 200,000 small businesses to invoice clients, track payments & expenses, and time billable tasks.Episode Highlights:• The biggest challenge they are currently facing (24:14)• Shalom discusses why he left his travel agency and how he launched Invoice Ninja (0:32)• How Invoice Ninja embraced the Open-Source community and used their free plan to build product awareness. (5:15) • How Invoice Ninja integrated with 45 payment gateways and an open-source language library with 36 languages at launch (8:47) • The countr...
2022-09-0833 min
SaaS Marketing SuperstarsLeveraging AppSumo for Product Led Growth with Nachum KligmanIn this episode of the SaaS Marketing Superstars podcast, I spoke with Nachum Kligman. Nachum is a serial entrepreneur and currently the founder and CEO of Book Like A Boss, an all-in-one platform helping entrepreneurs and companies to create optimized landing pages that convert your visitors into scheduled meetings and customers. Episode Highlights:●Nachum talks about the major pain point he experienced that led to creating Book Like A Boss (0:25)●Why he chose to initially bootstrap Book Like A Boss instead of going after VC funding (2:50)●Key strategies he adopted to grow Book Like A Boss to over 60,000 users in five y...
2022-08-2224 min
SaaS Marketing SuperstarsHow Vajro Grew Their Shopify App to 2500 Customers with Baskar AgneeswaranIn this episode of the SaaS Marketing Superstars podcast, I spoke with Baskar Agneeswaran. Baskar is the Founder and CEO of Vajro, a Shopify app that converts Shopify stores into native mobile apps in just minutes. Episode Highlights:●Baskar details his entrepreneurial journey within the last 20 years and how he started Vajro (0:40)●Why he left his flourishing career as a CPA and discovered his love for technology (2:14)●Three major lessons he learned from the failure of his price comparison app Prizap (4:41) ●How Vajro acquired their first 100 paying customers (7:25)●How Vajro got over 1200 5-star user reviews on Shopify and grew to over 2500...
2022-07-2625 min
SaaS Marketing SuperstarsHow Andy Mowat’s Go To Market Strategy Is Growing Gated 40% Per MonthIn this episode of SaaS Marketing Superstars podcast, I spoke with Andy Mowat. Andy is the Founder and CEO of Gated, a startup dedicated to cleaning up your email inbox and raising money for charity. Previously, Andy has led RevOps and Marketing for unicorns including Upwork, Box, and Culture Amp. Episode Highlights:●Andy discusses his career trajectory and how he launched Gated (0:27)●How Gated gained traction and helps to keep your inbox distraction-free (3:59) ●The process involved in deciding the company’s name and how the Gated.com domain name was eventually acquired (7:06)●The strategies Gated employed to launch successfully on Product Hu...
2022-07-1832 min
SaaS Marketing SuperstarsHow to Grow Your B2B SaaS with SEO with Jeremiah SmithIn this episode of SaaS Marketing Superstars podcast, I spoke with Jeremiah Smith. Jeremiah is the founder and CEO of SimpleTiger, a SaaS focused SEO and Content Marketing agency based in Florida. Jeremiah has over 14 years of SEO experience helping brands like E*TRADE, Audible, Mint, and many smaller startups to grow their customer base and MRR. Episode Highlights:- Why Jeremiah focused on the SaaS industry (1.39)- The 4-parts SEO framework SimpleTiger developed for SaaS companies (4.28)- How to use customers pain points to aid keyword research (7.48)- The major mistake SaaS companies must avoid during link building (9.26...
2021-12-1335 min
Ecommerce Insights by Wicked Reports PodcastMaximize Your SaaS Customer Acquisition through Social Ads and PPC with Aaron ZakowskiDo you struggle to maximize customer acquisition for your SaaS company through paid advertising? Zammo Digital Founder Aaron Zakowski, who specializes in growing trial and demo signups for fast growing b2b SaaS companies, will help you out with your problem in this episode. Aaron talks through the ad strategies his company uses to generate more quality leads and how his company works on the variety of online channels they use. Aaron unloads tons of valuable insights on growing SaaS and ecommerce businesses in this episode so tun...
2021-11-2921 min
SaaS Marketing SuperstarsGuillaume Moubeche: The LinkedIn Content System that scaled Lemlist to $10M ARRIn this episode of SaaS Marketing Superstars podcast, I spoke with Guillaume Moubeche. Guillaume is the CEO of Lemlist, a personalized sales automation and cold email software. Guillaume has bootstrapped Lemlist from $0 to $10M ARR in less than 4 years and even refused a $30M funding offer.Episode Highlights:- Lemlist’s unique personalization features that differentiate it from other tools (1.14)- How Guillaume created Lemlist (2.22)- How Lemlist grew their facebook group and their content creation strategy (5.31)- Lemlist’s mailbox integration and how it boosts your email deliverability rate (9.34)- How Lemlist invests in building their team members’ personal brands...
2021-11-0836 min
SaaS Marketing SuperstarsHow Atlassian Uses A Content Playground To Drive Sales with Ashley FausIn this episode of SaaS Marketing Superstars podcast, I spoke with Ashley Faus. Ashley is a Content Strategy Lead at Atlassian, a Software development company that makes popular tools like Confluence, Jira and Trello. As she describes herself on LinkedIn, she's a marketer, writer, and speaker by day... and a singer, actor, and fitness fiend by night.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ashley-faus-atlassian/
2021-10-1843 min
SaaS Marketing SuperstarsHow SimilarWeb Attributes Growth to SEO and Paid Ads with Ben BernsteinBen is currently the Director of Acquisition at SimilarWeb, an AI-based market intelligence platform that helps monitor web and mobile app traffic.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ben-bernstein-similarweb/
2021-09-0137 min
SaaS Marketing SuperstarsHow to Purchase a SaaS Business as a First Time Buyer with Thomas SmaleThomas is the CEO and founder of FE International, an M&A firm that advises SaaS, e-commerce and content businesses. Thomas has consulted thousands of entrepreneurs on exit strategy, growth and business development.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-thomas-smale/
2021-08-2346 min
SaaS Marketing SuperstarsUsing LinkedIn Ads to Drive B2B Demand Gen with Gabriel EhrlichIn this episode of SaaS Marketing Superstars podcast, I spoke with Gabriel Ehrlich. Gabriel is a B2B marketing expert and the founder of Remotion, a LinkedIn Ads agency based in Tel Aviv where he has worked with clients such as WalkMe, Gong, Yotpo, Monday.com and many more. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-gabriel-ehrlich-linkedin-ads/
2021-08-1245 min
SaaS Marketing SuperstarsUsing Content Marketing to Drive B2B Demand Gen with Devin BramhallDevin is the CEO at Animalz, a content marketing agency known for producing amazing content for B2B SaaS companies. She’s also a master storyteller and the co-host of The Animalz Content Marketing Podcast. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-devin-bramhall-animalz/
2021-08-0532 min
SaaS Marketing SuperstarsHow Capterra Ads Helped PhoneWagon Grow to Over $1M ARR with Ryan ShankIn this episode of SaaS Marketing Superstars podcast, I spoke with Ryan Shank. Ryan is the founder and CEO of PhoneWagon, a call tracking software that helps marketers and agencies to track which of their marketing campaigns are driving more phone calls and revenue.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-capterra-ryan-shank-phonewagon/
2021-07-2826 min
SaaS Marketing SuperstarsNailing SaaS Messaging to Increase Conversion Rates with Pedro CortesOn this episode of SaaS Marketing Superstars podcast, I spoke with Pedro Cortes. Pedro is a consultant helping SaaS Companies convert more visitors into customers through better messaging and positioning. If you hang out in the SaaS community on LinkedIn, you've no doubt seen some of his great content teaching SaaS companies how to dramatically increase website conversion rates.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-saas-messaging-pedro-cortes
2021-06-1820 min
SaaS Marketing SuperstarsHow Facebook Ads Fueled Proof’s Rapid Growth with Dave RogenmoserOn this episode of SaaS Marketing Superstars podcast, I spoke with Dave Rogenmoser. Dave is the CEO of Proof, a Y Combinator backed startup helping over 3,000 companies increase website conversions. He is also the host of the "Scale or Die" podcastCheck out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-proof-dave-rogenmoser/
2020-09-2533 min
SaaS Marketing SuperstarsHow Facebook Ads Fueled Proof’s Rapid Growth with Dave RogenmoserOn this episode of SaaS Marketing Superstars podcast, I spoke with Dave Rogenmoser. Dave is the CEO of Proof, a Y Combinator backed startup helping over 3,000 companies increase website conversions. He is also the host of the "Scale or Die" podcastCheck...
2020-09-2533 minSaaS Marketing SuperstarsEpisode 12 - How Gong.io Drives Growth with Organic and Paid LinkedIn Content with Mike McEuenOn this episode of SaaS Marketing Superstars podcast, I spoke with Mike McEuen. Mike has over 9 years experience in the B2B marketing industry. He is currently the Senior Marketing Manager at Gong.io which is a Revenue Intelligence Platform for remote sales teams. Prior to working at Gong, Michael was also the Director of Marketing at Mixmax.You can connect with Michael on Twitter and LinkedInCheck out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-gongio-mike-mceuen
2020-09-0827 min
SaaS Marketing SuperstarsHow Gong.io Drives Growth with Organic and Paid LinkedIn Content with Mike McEuenOn this episode of SaaS Marketing Superstars podcast, I spoke with Mike McEuen. Mike has over 9 years experience in the B2B marketing industry. He is currently the Senior Marketing Manager at Gong.io which is a Revenue Intelligence Platform for remote...
2020-09-0827 minSaaS Marketing SuperstarsEpisode 11 - Aaron Krall’s Framework for Scaling SaaS User Onboarding the Right WayOn this episode of SaaS Marketing Superstars podcast, I spoke with Aaron Krall. Aaron Krall is a SaaS User Onboarding specialist and the founder of SaaS Accelerator, a coaching program that helps SaaS founders to implement systems and processes to scale revenue faster and more predictably. Aaron also runs the SaaS Growth Hacks community on Facebook which currently has over 20,000 members.You can connect with Aaron on Facebook and LinkedIn. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-aaron-krall-user-onboarding
2020-08-1932 min
SaaS Marketing SuperstarsAaron Krall’s Framework for Scaling SaaS User Onboarding the Right WayOn this episode of SaaS Marketing Superstars podcast, I spoke with Aaron Krall. Aaron Krall is a SaaS User Onboarding specialist and the founder of SaaS Accelerator, a coaching program that helps SaaS founders to implement systems and processes to scale...
2020-08-1932 minSaaS Marketing SuperstarsEpisode 10 - Positioning your SaaS for Success with April DunfordIn this episode of SaaS Marketing Superstars podcast, I spoke with April Dunford. April is a positioning consultant and keynote speaker helping both large and small B2B tech companies to position innovative new products so that customers will understand and love them. April has been an executive in 7 successful tech startups and 3 global tech giants. She’s also the author of the popular book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.Check out the show notes and get links to all the resources mentioned in this episode he...
2020-07-2242 min
SaaS Marketing SuperstarsEpisode 10 - Positioning your SaaS for Success with April DunfordIn this episode of SaaS Marketing Superstars podcast, I spoke with April Dunford. April is a positioning consultant and keynote speaker helping both large and small B2B tech companies to position innovative new products so that customers will understand...
2020-07-2142 minSaaS Marketing SuperstarsEpisode 9 - How Customer Retention Can Quickly Grow Your SaaS MRR with Corey HainesIn this episode, I spoke with Corey Haines. Corey is the Head of Growth at Baremetrics, a tool that helps SaaS companies to measure important revenue metrics and analytics. In addition, to his work at Baremetrics. Corey also has several marketing side hustles that I encourage you to check out such as swipefiles.coCheck out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-saas-customer-retention-corey-haines/
2020-07-1333 min
SaaS Marketing SuperstarsEpisode 9 - How Customer Retention Can Quickly Grow Your SaaS MRR with Corey HainesIn this episode, I spoke with Corey Haines. Corey is the Head of Growth at Baremetrics, a tool that helps SaaS companies to measure important revenue metrics and analytics. In addition, to his work at Baremetrics. Corey also has several marketing side...
2020-07-1333 minSaaS Marketing SuperstarsEpisode 8 - Why Quizzes Convert Higher Than Landing Pages with Anand KansalIn this episode, I spoke with Anand Kansal. Anand is the Marketing Lead at Outgrow.co. Outgrow helps you create online calculators, quizzes and chatbots to acquire, qualify & engage leads.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-anand-kansal-outgrow-quizzes/
2020-06-3021 min
SaaS Marketing SuperstarsEpisode 8 - Why Quizzes Convert Higher Than Landing Pages with Anand KansalIn this episode, I spoke with Anand Kansal. Anand is the Marketing Lead at Outgrow.co. Outgrow helps you create online calculators, quizzes and chatbots to acquire, qualify & engage leads.Check out the show notes and get links to all the resources...
2020-06-3021 minSaaS Marketing SuperstarsEpisode 7 - How Bonjoro Uses Personalized Videos to Convert 30% of their Leads with Oli BridgeIn this episode of SaaS Marketing Superstars podcast, I spoke with Oli Bridge, the CMO of Bonjoro. Oli shared how his team uses their personalized videos to attract customers and affiliates in their marketing funnel.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-oli-bridge-bonjoro
2020-06-2440 min
SaaS Marketing SuperstarsEpisode 7 - How Bonjoro Uses Personalized Videos to Convert 30% of their Leads with Oli BridgeIn this episode of SaaS Marketing Superstars podcast, I spoke with Oli Bridge, the CMO of Bonjoro. Oli shared how his team uses their personalized videos to attract customers and affiliates in their marketing funnel.Check out the show notes and get...
2020-06-2440 minSaaS Marketing SuperstarsEpisode 6 - Tom Hunt’s Formula for Driving B2B Sales with PodcastsIn this episode, I spoke with Tom Hunt, the founder of bCast. Tom shared his formula for driving B2B sales through podcasts and how he has applied that process to over 6 businesses.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-tom-hunt-bcast
2020-06-1727 min
SaaS Marketing SuperstarsEpisode 6 - Tom Hunt’s Formula for Driving B2B Sales with PodcastsIn this episode, I spoke with Tom Hunt, the founder of bCast. Tom shared his formula for driving B2B sales through podcasts and how he has applied that process to over 6 businesses.Check out the show notes and get links to all the resources mentioned in...
2020-06-1627 minSaaS Marketing SuperstarsEpisode 5 - How Wicked Reports Updated Their Website and Cut Their Sales Cycle in Half with Scott DesgrosseilliersIn this episode of SaaS Marketing Superstars podcast, I spoke with Scott Desgrosseillers, the Founder of Wicked Reports. Scott shared how his software deals with multi-touch attribution and how changing his company’s content cut their sales in half.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/wicked-reports-scott-desgrosseilliers/
2020-06-1029 min
SaaS Marketing SuperstarsEpisode 5 - How Wicked Reports Updated Their Website and Cut Their Sales Cycle in Half with Scott DesgrosseilliersIn this episode of SaaS Marketing Superstars podcast, I spoke with Scott Desgrosseillers, the Founder of Wicked Reports. Scott shared how his software deals with multi-touch attribution and how changing his company’s content cut their sales in...
2020-06-1029 minSaaS Marketing SuperstarsEpisode 4 - How Sendlane’s Content Marketing Funnel Reduced Lead Costs by 60% with Jimmy KimIn this episode of SaaS Marketing Superstars podcast, I spoke with Jimmy Kim, the Founder of Sendlane. Jimmy shared how his team repeatedly creates content marketing funnels that warm up leads and significantly reduce Sendlane’s cost per trial signup. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/sendlane-content-marketing-jimmy-kim/
2020-06-0129 min
SaaS Marketing SuperstarsEpisode 4 - How Sendlane’s Content Marketing Funnel Reduced Lead Costs by 60% with Jimmy KimIn this episode of SaaS Marketing Superstars podcast, I spoke with Jimmy Kim, the Founder of Sendlane. Jimmy shared how his team repeatedly creates content marketing funnels that warm up leads and significantly reduce Sendlane’s cost per trial signup....
2020-06-0129 minSaaS Marketing SuperstarsEpisode 3 - How Vyper.io Grows Sales Through Content Collaborations with Jack PaxtonToday, I interviewed Jack Paxton, the Founder of Vyper.io. Jack shared his strategies for using content marketing and content collaboration with partners to grow sales. He also shared his struggles with making Facebook ads work for this company and why he decide to significantly increase the cost of his viral contest software. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/vyperio-grows-sales-content-collaborations-jack-paxton/
2020-05-2625 min
SaaS Marketing SuperstarsEpisode 3 - How Vyper.io Grows Sales Through Content Collaborations with Jack PaxtonToday, I interviewed Jack Paxton, the Founder of Vyper.io. Jack shared his strategies for using content marketing and content collaboration with partners to grow sales. He also shared his struggles with making Facebook ads work for this company and why...
2020-05-2625 minSaaS Marketing SuperstarsEpisode 2 - How Lessonly diversifies their demand generation channels with Kyle Lacy and Tamara GreenIn this episode, I chat with Kyle Lacy and Tamara Green from Lessonly.com. You'll learn why Lessonly brought their paid search ads management in-house and why they've made a conscious decision not to aggressively email leads that sign up on their site. Kyle also explains why you need to focus on attracting the right types of customer first and then consider which tactics and traffic channels to use second. You can see all the show notes and links to resources mentioned in the show here: https://aaronzakowski.com/how-lessonly-diversifies-demand-generation-channels-kyle-lacy-tamara-green
2020-05-1820 min
SaaS Marketing SuperstarsEpisode 2 - How Lessonly diversifies their demand generation channels with Kyle Lacy and Tamara GreenIn this episode, I chat with Kyle Lacy and Tamara Green from Lessonly.com. You'll learn why Lessonly brought their paid search ads management in-house and why they've made a conscious decision not to aggressively email leads that sign up on their site....
2020-05-1820 minSaaS Marketing SuperstarsEpisode 1 - How To Make Paid Social Ads Work for B2B SaaS with James Winter from BrandfolderToday, I interviewed James Winter, the VP of Marketing at Brandfolder. James shared his thoughts about how to make paid social ads work for SaaS, why you need reliable marketing attribution, the importance of mentors and so much more. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/how-to-make-paid-social-ads-work-for-b2b-saas-james-winter/
2020-05-1324 min
SaaS Marketing SuperstarsEpisode 1 - How To Make Paid Social Ads Work for B2B SaaS with James Winter from BrandfolderToday, I interviewed James Winter, the VP of Marketing at Brandfolder. James shared his thoughts about how to make paid social ads work for SaaS, why you need reliable marketing attribution, the importance of mentors and so much more. Check out the show...
2020-05-1324 minSaaS Marketing SuperstarsEpisode 0 - Welcome to the SaaS Marketing Superstars PodcastWelcome to the SaaS Marketing Superstars podcast. In this short, 2-minute episode, you’re going to quickly learn a bit more about me (your host, Aaron Zakowski). I quickly recap why I’m starting this show, what you can learn and what you should expect from each episode. I’m so excited that you’re checking out the show! If you’re enjoying the podcast, please Subscribe and leave a ⭐⭐⭐⭐⭐ review, post a comment or share with your friends. I’ll be publishing new episodes every week so be sure to check back...
2020-05-0902 min
SaaS Marketing SuperstarsEpisode 0 - Welcome to the SaaS Marketing Superstars PodcastWelcome to the SaaS Marketing Superstars podcast. In this short, 2-minute episode, you’re going to quickly learn a bit more about me (your host, Aaron Zakowski). I quickly recap why I’m starting this show, what you can learn and what you should expect...
2020-05-0802 min
The SaaS Podcast: Build, Launch & Scale Your SaaS214: How To Grow Your SaaS Startup With Facebook Ads - With Aaron ZakowskiAaron Zakowski is the founder of Zammo Digital, a marketing agency that specializes in using Facebook ads to help SaaS companies grow and scale their businesses. His clients include companies such as InVision, Digital Ocean and Treehouse.The Show Notes
Zammo Digital
SaaS Scaling Framework for Facebook Ads
InVision
Clark Valberg
Pexels
Unsplash
Aaron on Twitter
Omer on Twitter
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2019-06-2446 min
Can I Pick Your Brain?04: Boost your Business using Facebook Ads with Aaron ZakowskiIf you want to Skyrocket your business through Facebook Ads then you must listen to this episode! Today I have Facebook Marketing Expert Aaron Zakowski!
Aaron is the CEO of Zammo Digital, a Facebook Ads agency focused on helping Startups accelerate growth and achieve scale through Facebook Ads. Aaron has spent over $1 million on Facebook ads and has generated over 200,000 new sign ups and leads for his clients. His clients include – eBay, InVision, Webydo, Cuisineart, Treehouse, Viewbix and many others.
What you will learn:
How to use Facebook to grow your business
Do people buy stuff on Facebook?
How to use...
2016-01-3100 min
The Carthook ShowThe CartHook Show #20: Optimizing Facebook Advertising with Aaron ZakowskiToday I have Aaron Zakowski with me, a facebook marketing expert who runs Zammo Digital Marketing. Today we’re going to talk about Facebook ads, what’s going on in the marketplace now, what’s new, and how to take advantage of Facebook advertising and retargeting.
Facebook ads have grown exponentially in the last few years. The opportunities with retargeting and the advanced new facebook pixel that’s been rolled out are tremendous. There are ways to build relationships with visitor and customers with lookalike audiences, and more.
On today’s podcast we’ll cover:
The ne...
2016-01-2500 min