Shows
What's New With AdvertisingFacebook Ads Creative Strategy to Scale Beyond $100K/month Ad SpendStruggling to break past six figures with your Meta (Facebook) ads? In this episode of The Growth Marketing Stories podcast, Aazar sits down with Ovidia, founder of the eight-figure brand Perfect Jean, to reveal actionable strategies for scaling paid media, creative operations, and unlocking consistent ad winners.
đĄ What You'll Learn:
The exact strategies Ovidia used to turn Perfect Jean into an eight-figure DTC powerhouse
How to avoid the creative stagnation that stalls growth in Meta ads
The truth about creative volume vs. creative quality in paid social
Why product qua...
2025-07-2325 minWhat's New With AdvertisingI Finally Figured Out How to Use AI to Create Ads That Convert Like CRAZYAttention! For better experience, we do recommend check out our Youtube video so you can see the ad examples visually too: https://go.aazarshad.com/ai-ads
In this episode of we deep into actionable ways to leverage AI for ad creation, focusing on research, ideation, and scriptingâwithout losing the human touch.
You'll learn both hostsâ proven frameworks for using AI tools like ChatGPT, Claude, and Poppy to.
Tools:
Atria: https://tryatria.com/?linkId=lp_879287&sourceId=aazar-shad&tenantId=atria
https://aazar--cleverprogrammer.thrivecart.com/poppy-ai-checkout/
2025-07-0310 minWhat's New With AdvertisingThe 90-Day Creative Roadmap You Need To Win on Meta (Link in the show notes)Show notes:
03:50 Tariff Ads
08:30 Tea DTC Ad Creative Working
11:23 Sexy Ad We Wish We Created
13:33 Meggings Appeal Dynamics
18:30 UX Familiarity Ad Format Working
21:29 90-Day Growth Roadmap To Win ANY Ad Account
90-Day Creative Roadmap link.
Connect with Marco and I here:
The Performers Newsletter: https://www.blog.theperformers.io/subscribe
The Performers Agency: https://theperformers.io/
The Performers Mastermind:https://theperformers.io/mastermind-community
Marco's Agencies:
https://www.ctrfactory.com/
...
2025-04-2434 minWhat's New With AdvertisingThe One Cinematic Broll Tool Every Advertiser Needs in 2025This week we discussed:
00:00 AI Tools That Create Stopping Brolls
07:03 Ad Format You Should Steal
11:01 How to Fix An Ad Account Struggling Suddenly
14:03 Market Challenges: Low Repeat Purchases
17:04 DTC Brand Aazar Took Over
20:19 Fashion Strategy Diverges from Ecom Trends
24:10 Fashion Ads: Why Features Are Important
26:01 Upcoming Tests & Video Ads
Connect with Marco and I here:
The Performers Newsletter: https://www.blog.theperformers.io/subscribe
The Performers Agency: https://theperformers.io/
The Performers...
2025-04-1826 minWhat's New With Advertising5 Meta Ads Creative Formats That Convert Like Crazy in 2025This week we discussed:
04:05 AI Tool Fixes Lip Sync Problem
08:06 Automated Audience Targeting with Proxima
12:50 Why this carousel ad worked for us
15:32 Business Fundamentals Beat Marketing Tools
20:34 Ad simple ad format worked for us
24:12 We stacked multiple psychology ticks in this ad
Tools we discussed:
Proxima: https://www.proxima.ai/demo?utm_source=aazar&utm_medium=affiliate&utm_campaign=platform-demo
Captions: https://captions.ai/
Connect with Marco and I here:
The Performers Newsletter: https...
2025-03-3029 minWhat's New With AdvertisingHow to Leverage Super Bowl for Paid Social Without PayingThis week, we discussed:
Show notes:
00:00 Rethinking Advertising: Focus on Branding
05:51 Authentic-Looking Advertorial Strategy
06:37 Innovative Ad Pricing Strategy
12:04 Viral Success from Super Bowl Ad
13:09 Engage Audiences Without Huge Budget
17:04 Observing Social Media Trends Indirectly
20:53 Lengthy Answers Boost Engagement
Connect with Marco and I here:
Marco Lange: X I LinkedIn
Aazar Ali Shad: X I LinkedIn I TikTok I Instagram
The Performers Newsletter: https://www.blog.theperformers.io/subscribe
...
2025-03-1123 minWhat's New With Advertising3X ROAS With or Without AI?In This Episode:
AI in Script Writing: The Reality Check Discover Marco's experiments with AI-only scripts versus traditional creative strategist-written content. While AI offers innovative ideas, it hasn't yet mastered the art of evoking the emotions that drive engagement. The verdict? Listen to the episode.Revolutionizing Media Buying with AI Learn about the revolutionary tool, Magic X, which Marco has been testing to streamline media buying. By leveraging AI to automate decisions based on set parameters, Marco's team is witnessing more efficient and profitable campaigns. Could this be the future of media...
2025-02-2718 minWhat's New With AdvertisingThe AI Ads Tool That Broke The InternetHi Everyone! We changed the name and switched the pod concept and format. Everything in the pod, listen to it.
Show notes:
00:00 Advertising Enthusiasts Discuss Latest Trends
06:08 Scaling AI Models for Realism
08:48 Authentic LTV Showcase Strategy
10:53 Improving Ad Performance Metrics
15:53 Effective Comparison Advertising Strategy
18:07 Effective Ad Tweaks Impact Results
20:11 Effective Ad Strategies
The tools we mentioned:
IconPoppy AI
Show notes:
Introduction to the Podcast
Aazar introduces the podcast "Growth Marketing...
2025-02-2020 min
Marketing B2B avec Mony ChhimHow to build ad creative that SELLS - Aazar Ali ShadInvitĂŠ :Â
Aazar Ali Shad, expert en publicitĂŠ avec 10 ans d'expĂŠrience, blogueur sur la publicitĂŠ pour aider les marketeurs avec leur paid social.
Au menu de cette conversation entre Aazar et Mony :
00:00 Introduction
01:20 Le process de Aazar pour obtenir des creatives qui performent
05:00 Les 5 leçons de publicitÊ pour le B2B et pay social
15:03 Lâusage de lâUGC par Aazar
16:30 Les conseils de Aazar pour dĂŠbuter dans lâUGC en B2B
RĂŠfĂŠrences :
LinkedIn de Aazar :
â https://w...
2024-08-2918 min
What's New With AdvertisingThe Power of an Irresistible Offer: How One Company Cut Cost per Acquisition in HalfThis podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half.
If you like this episode then:
Connect with Toby WinchAnd check out my newsletter where I share tactical content to improve your paid marketing: https://www.blog.theperformers.io/
2023-04-3019 min
What's New With AdvertisingWhat's Working in Paid Social in 2022 & Beyond by Dara DennyThis is the behind-the-scenes story of my mastermind call that I am sharing with you.
If you are interested in my mastermind group, DM me on Twitter for more.
Timestamps:
1:42 - Dara's story about how she got into paid social marketing
6:08 - Who inspires Dara to look up to?
8:34 - What Dara has changed her mind about Facebook Ads?
13:24 - How do you fight the low ROAS?
14:40 - What if the CTR is above 1% but conversions are still low
17:29 - How do you...
2022-12-1633 min
What's New With AdvertisingHow an 8-Figure D2C Brand Runs Paid Social MarketingGrowth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker.
This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form
In this episode, we discussed the following:
Education on paid socialAd account structureCreative testing processThe new meta guidelinesTikTok vs Meta ads
Links:
Check out Cody's content and profile to learn...
2022-11-1946 minWhat's New With Advertising10 Marketing Lessons I wish I knew SoonerYou can also read these lessons here:
If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611
Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/
Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6
2022-10-1612 min
What's New With AdvertisingHow Message-Market Fit Lifted 300% Conversion Rate for HeightsIn this episode, Daphne broke down her process how she increased her company's conversion rate.
Below are some timestamps:
00:59 - A bit about Daphne's growth background
03:22 - The heights story of increasing 300% conversion rate
12:03 - How they drilled down 16 to 3 key value props
13:38 - How churned customers helped
15:35 - How founders were a key persona and why they should not have ignored it.
19:22 - 3 key mental models from this story
Leave your feedback here: https://galas.fm/episode/1c037a73-33ac-59e1...
2022-08-2723 minWhat's New With Advertising15 Cold Emails Tactics To Get What You Want15 tactics of cold email I am sharing from my last 10 year experience.
And here's a good email as an example: https://twitter.com/Aazarshad/status/1555179700087029766
2022-08-1910 minWhat's New With Advertising14 Bootstrapped Marketing Tactics To Get You Zero to 7-FiguresHere are the show notes:
The main thread: https://twitter.com/Aazarshad/status/1432689651823742978How to launch on Product Hunt: https://www.swipefiles.com/articles/how-to-launch-on-product-huntQuora Marketing: https://albacross.com/newsroom/organic-quora-marketing/Slack marketing: https://awario.com/blog/slack-for-social-media-marketing-user-acquisition/Newsletter for more: aazarshad.com/newsletter
2022-07-0515 minWhat's New With Advertising15 Lessons I have Learned in My 10-Year Sales Career That Helped Me in Marketing & LifeYou can see these lessons here:
My Twitter Thread: https://twitter.com/Aazarshad/status/1434864249650630659My Newsletter: https://aazarshad.com/newsletter/
2022-06-2816 min
What's New With AdvertisingHow MyObvi Bootstrapped Its Way From Zero to $30Mn In 3 YearsRon Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed:
1:52 - The beginning of MyObvi: How three friends wanted to build their own brand
8:41 - How they used scarcity and social proof to create FOMO
10:53 - Journey till 200K
13:35 - What changed at $1mn revenue
14:50 - What changed at $10mn revenue
15:49 - What they different from $10-30Mn revenue
17:01 - How do they build a community as an ecommerce company?
18:48 - Mental models to grow...
2022-06-1126 min
What's New With AdvertisingThree New Mental Models for Conversion Rate OptimizationJon Macdonald shared his CRO stories and mental models to improve your conversion rates.
We discussed:
1:00 - Intro
1:20 - How his process is different from other CROs
5:36 - What is continual optimization?
7:54 - Why best practices are for beginners?
15:02 - Scientific method vs silver bullets
20:18 - Why should you stop marketing when someone becomes a lead?
24:06 - How to use email marketing the right way?
Key Links
Jon MacDonald's website: https://jonmacdonald.com/The Good's website: https://thegood...
2022-05-0833 min
What's New With AdvertisingHow Lattice Grew to a $3Bn Valuation By Building a Media Brand [And First Marketer to VP of Marketing Lessons]Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team.
Show notes:
1:36 - About Alex and his story of how he got in
4:15 - Keeping pace with a billion-dollar valuation company
5:44 - How do marketers in their career join a unicorn early
8:31 - How Alex was able to build a media company for HR people
12:23 - How to build a community that sticks
15:41 - Becoming a media company is overwhelming, how to do it...
2022-04-1244 minWhat's New With AdvertisingMy 7-Figure SEO Playbook [The Complete Audio Guide]I'm sharing my 7-figure SEO playbook. Here are some topics I covered:
Why SEOHow to find the keywords that help you get high intent leads (ROI-Led Keywords)How to write content that ranksHow to get backlinks (without spamming & begging for links)How to convert existing users to leads & customers from your blogHow to distribute your content elegantly on social platforms
Key links:
Webinar if want to watchTwitter ThreadThe Secret SEO Formula To Get Thousands of Free Leads for SaaS Companies in 2022The presentation
Reach out if you'd like...
2022-04-0838 min
What's New With AdvertisingHow Product-Led Content Drove Sparktoro's Higher RetentionIn this episode, we discussed how to launch product-led content.
Discussion timestamps:
2:17: How to think about job switching as a marketer
7:10 - How Amanda drove product-led content with Sparktoro
12:11 - The challenges with product-led content
16:39 - How to think about content when you are creating a category
26:36 - Her hot take on A/B testing
Links:
Amanda's Twitter AccountSparktoro Marketing 201 Content Course
Supported by -Â Growth Mentor
What if you could tap into the e...
2022-04-0131 min
What's New With AdvertisingHow Growth Mentor Bootstrapped A Marketplace Without Paid AdsIn this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard.
We discussed:
1:38 - How did he come up with the idea?
3:39 - Why a marketplace, not a product?
3:57 - What's Growth Mentor's mission?
6:09 - Why do so many folks offer their time for free?
12:43 - How Foti found supply side
14:14 - Successful and unsuccessful growth initiatives
17:10 - How to launch programmatic SEO?
20:45 - How doing things that don't scale helped
...
2022-03-2623 minWhat's New With AdvertisingHow I Grew Twitter Audience From 1000 to 12.5K So Far (And How I Would Do It Differently)Hey there!
This is my story about growing Twitter organic socials.
Very tactical and mental models based.
Please reach out on Twitter if you have any questions regarding this.
Key Links
How To Take Over The World Podcast (Give it a listen)Follow Ben (his tweets are REALLY good)
Supported by -Â Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing me...
2022-03-1428 min
What's New With AdvertisingHow A Podcaster Achieved 100,000+ Downloads/Episodes With Storytelling (Practical Lessons)In this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode.
Timestamps:
1:42 - Intro
4:38 - How did he grow the podcast initially
6:47 - The growth story
12:18 - How did he make his passion project so good?
14:40 - Storytelling mental models
19:14 - How to edit (pick the right moments?)
23:49 - More mental models on scriptwriting
28:11 - What did you learn from these greats?
Key...
2022-03-0733 minWhat's New With AdvertisingAsk a Growth Mentor: What is the best play for leveraging micro-influencers to driving growth for B2B SaaS companies?This is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors.
Casey Hill recommends podcasting.
Casey's podcast course
Sample podcast pitch
Listen to what he says.
If people want more in-depth lessons on growth tactics they can opt into Casey's newsletter: https://growthcorner.ck.page/
Supported by -Â Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's t...
2022-02-2206 minWhat's New With AdvertisingAsk A Growth Mentor: What Should You Initially Do In Your Acquisition To Increase Retention LaterThis is a mini-cast where we'll try to answer the questions of folks in my audience.
Aditya Gaur asked this question. Hope this helps him and some of you too.
Please reach out to these mentors if you want to dive more:
Mentor Soundbite # 1 Nikki Elbaz:
Website:Â nikkielbaz.com
Newsletter:Â nikkielbaz.com/subscribe
LinkedIn:Â linkedin.com/in/nikki-elbaz
Twitter:Â twitter.com/nikkielbaz
Product (ecomm focus):Â nikkielbaz.com/email-playbooks
Mentor Soundbite # 2 - Parikshit Joshi
Supported by -Â Growth...
2022-02-1810 min
What's New With AdvertisingHow LivingCozy Publication Grew Zero to 100,000 Visitors Per MonthAsh Read grew his side hustle from zero to 100,000 visitors. I wanted to cover this story for side hustlers but you'll learn about SEO & content marketing. Specially, how to beat the big brands with high domain authority.
We discussed:
2:15 - Mental models for marketers from baseball
5:55 - Story behind LivingCozy
15:57 - How to outrank big brands
20:26 - What about boring listicles?
23:45 - The layering mental model (done is better than perfect)
29:23 - How to beat buffer in its own game
32:43 - What if...
2022-02-1340 min
The People of Digital MarketingInterview with Aazar Ali Shad - How to Use Twitter the Right Way & the Basics of Launching a Podcast - Episode #70Aazar Ali Shad is a Growth Marketing Lead at Synthesis.is, an online games-based academy started by Elon Musk and Chrisman Frank. He has a podcast called Growth Marketing Stories where he tells unconventional growth stories. He also has more than 10 years of marketing and sales experience.
Questions we covered:
Why did he make the transition from sales to marketing?
Whatâs been the hardest challenge in regards to growing his personal brand on Twitter?
For someone who is interested in starting a podcast but, they need helpâwhatâs the best way to start? What are som...
2022-02-0826 min
What's New With AdvertisingGrowth Debate: SEO vs Thought Leadership (Stories, Why, Pros & Cons)In this episode, we introduced "growth debates" as a new segment.
Marketers have struggled to choose either of them for growth. We wanted to give the full picture.
2:37 - Intros
5:09 - Why Vanessa loves thought leadership more than SEO
9:24 - Lusha's story about brand revamping and thought leadership
14:00 - George's client SEO story on ranking for growth
21:01 - Pros and cons of SEO
24:00 - Pros and cons of thought leadership
28:00 - Backlinks seem to be a useless process in SEO -- Listen to...
2022-01-3054 min
What's New With AdvertisingHow Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]In this episode, I chatted with Nelson Gilliat - the is the author of âThe Death of the SDR: And the Birth of Buyer Centric Revenueâ
We discussed:
1:51 - Nelson's background in B2B Sales & Marketing
3:30 - What are Predictable Revenue and the problems with it
6:05 - What about the outbound approach to reaching out to the right customer at the right time?
13:15 - How to approach Account-Based Marketing?
__
Links:
âThe Death of the SDR: And the Birth of Buyer Centric Revenueâ
Support...
2022-01-2326 min
What's New With AdvertisingGrowth Conversations: Why We Buy & How To Discover ItIn this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers.
Here's what we've discussed:
1:44: Kate's startup experience and mistakes she wants you to avoid
11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led?
15:05 - Which 4 questions do you need to figure out buyer psychology & triggers?
21:31 - How I applied her 4 questions and my results
33:30 - How to ask questions that lead to insights
37:84 - Rapidfire round
Key links:
There are only 4 questions you...
2022-01-1048 minWhat's New With AdvertisingHow I Grew 3X To An 8-Figure Business With Facebook Ads [The Complete Audio Guide]In this episode, I cover my story of how I grew Synthesis with Facebook Ads.
Important, I would not have been able to do without Badal's help.
This podcast is interesting because we cover A-Z of Facebook Ads which I feel like many people charge $2000-$3000 for it.
Some questions we also covered:Â
How do you approach a Facebook campaign at the early stages?How many campaigns, ad sets, and creatives based Tofu, Mofu, and Bofu? What kind of ad objectives I should run on this?What are some powerful ad targeting id...
2022-01-031h 07What's New With AdvertisingPublic Announcement: How Would You Do It?Hey! Amazing people,
Give this a listen and reach out to me at aazar@aazarshad.com or Twitter or LinkedIn
2022-01-0109 min
What's New With AdvertisingHow One Insight Funded Million Dollars Campaign IdeaIn this episode, we covered a short story about how Aggelos Mouzakitis turned one insight into a million-dollar campaign idea.
Links:
Connect with AggelosCheck out Growth Sandwhich agency
2021-12-1420 min
What's New With AdvertisingHow A Growth Marketer Used Chess Mental Models To Grow A Multi-million Media Business & Side HustlesIn this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories.
2:29 - How growth marketing & chess are very similar
5:58 - The whacky path to growth marketing but with the right mindset
9:33 - Key mental model learned with paid ads
17:25 - Generalist vs specialist debate
21:54 - Growth experiments with Trends newsletter
27:27 - How to be ahead with influencer marketing
32:53 - Copywriting mental model from Sam Parr
33:35 - Product-Led Growth experiment at Trends
41:21 - Side hustle mental models...
2021-12-0556 min
What's New With Advertising2 B2B Attribution Mistakes That You Should Never DoIn this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do.
We talked about:
2:35 - How attributing the device wrongly led to a growth fiasco
6:20 - How investing in SEO "seemed" like a bad idea but it worked.
13:03 - How to think about B2B attribution
16:41 - How Gorgias took advantage of DreamData to get $2Mn of additional revenue
19:27 - What's working for DreamData currently as B2B SaaS company?
21:51 - Rapidfire round
2021-11-1925 min
What's New With AdvertisingHow Truebill Grew Zero to $100Mn in ARR (But They Almost Died Early On)In this episode, we cover an inspiring story of Truebill and its growth levers.
We discussed:
3:07 - The Truebill original story
5:25 - How did he think about differentiation?
7:13 - How Truebilll was on a death bed? How did he pull it off?
12:17 - What's the framework to grow a B2C business?
19:49 - What are the growth levers from 0-$100K, $100K to $1Mn, $1MN to $10Mn and $10Mn to $100Mn for Truebill?
23:17 - Why did not referral marketing work for Truebill?
27:19...
2021-11-0734 minWhat's New With AdvertisingWins & Losses: The Report That Went ViralThis report got us so many customers and leads.
I'm sharing these reports here:
The State of SaaS Onboarding 2020The State of SaaS Onboarding 2021
2021-11-0312 minWhat's New With AdvertisingWins & Losses: How I Reduced Our Churn From 6.4% to 2%For folks who are struggling with retention, do listen to my story of how I reduced churn.
Show notes:
The blog about this storyProduct Adoption School
2021-10-1411 minWhat's New With AdvertisingWins & Losses: Behind-the-scenes of Sales-Led to Product-Led Experiment That I DidHey folks!
This episode is only for listeners of my podcasts.
I don't promote these because it is special for you.
I share my story behind moving from sales-led to product-led.
Enjoy!
2021-10-0211 min
What's New With AdvertisingHow Airtable Found Product Market Fit (It's Not What You Think)In this episode, I wanted to share Airtable's Product Market & Growth story.
We discussed:
3:19 - How did Zoelle figure out Airtable's use-cases?
4:21 - What was happening before finding PMF?
5:48 - How did they figure out early growth?
5:49 - What does reverse churn mean for Airtable?
11:20 - Why Airtable focused on customer success teams early on?
15:38 - Having so many use-cases and personas, how did you think about nailing it down?
17:48 - What were some acquisition strategies you focused on that gave...
2021-09-1934 min
What's New With AdvertisingHow Traffit Grew 36%/Year With Net Negative Churn (Without Adding New Business Revenue)In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue).
We discussed:
00:41 - Mick's background & about Traffit
02:18 - Mick's net negative churn story
06:05 - How did he ask for an upsell?
10:10 - How he incentivized the customer success team to upsell more?
14:15 - What are some metrics he moved?
16:06 - Who is his favorite growth marketer?
17:30 - What has he recently changed his mind about?
18:33 - What...
2021-09-1227 min
What's New With AdvertisingHow Buffer Increased the Readership of Their Blog to Over 1.5 Million VisitsIn this episode, weâll focus more on scaling content and fighting the giants.
1:22 - About Alfred Lua and his background in Marketing
3:07 - His opinion on being a fluid marketer
4:40 -Â How they grew from 1mn to 1.5mn organic pages views per month (the story)
11:00 - How to beat big publications like Hubspot on search?Â
13:44 - How do you really stand out in a newsletter as a company?Â
16:04 - How to look for business metrics while growing organic traffic for conversion?
19:12 - How to see t...
2021-09-0532 min
The Business Storyteller PodcastEp 9 | Building Personal Brand Through Authentic Storytelling (featuring Aazar Shad)In this episode, we chat with Aazar Ali, a growth marketing expert, to explore how to build your personal brand through authentic storytelling. In the past decade, Aazar has successfully founded two startups and is a field-sales guy turned marketer. He is a specialist at SaaS companies with an ARR of up to 7 million USD.Aazar is the former Head of Growth at Vitals and Userpilot and the host of his own podcast known as Growth Marketing Stories. Stay connected with Aazar on LinkedIn and Twitter. You can also find out more about Aazar on h...
2021-09-0228 min
What's New With AdvertisingHow Oribi Found Success with Paid SocialIn this episode, we discuss Paid Social strategy of Oribi.io:
02:28 - How Iris founded 3 different SaaS ventures and how she came up with the idea of Oribi.
5:58 - My Questions around Oribi's capabilities as a Google Analytics alternative.
12:49 - The paid social strategy story
14:27 - Why she chose paid social although it is an expensive channel
16:29 - Iris' mental models to leverage paid social
23:38 - Did she struggle with the ads initially?
24:48 - What's the worst piece of advice she has ever got?
2021-08-2829 min
What's New With AdvertisingFrom Window Cleaning To Building An 8-Figure Ecommerce BrandIn this episode, we dived into Tanner Larssonâs ecommerce Kitchen Brand story.
He grew it from zero to 8-figures.
We discussed:
4:19 - Tannerâs background before e-commerce.
7:08 - His story how he faced different challenges to build a successful e-commerce store.
17:37 - What is revenue optimization in e-commerce?
24:13 - How to battle iOS14 changes?
29:58 - Who is Tannerâs favorite growth marketer?
30:31 - Whatâs the worst advice he ever got?
31:41 - What he has recently changed his mind about?
35...
2021-08-2237 min
GrowthFit by CustomFit.ai"Latest trends in content marketing- build a media empire, educate and entertain your audience"Gone are the days when content strategy was only about educating the  audience. The new emerging trends are entertaining the audience and  building a media empire that becomes the next buzzword in the industry. Â
Aazar Ali Shad, Growth Marketing leader at Vitals, stresses on these new  practices and much more in this episode of #Growthfitseries.  Â
Highlights of the talk:Â
đ Why marketers should invest as much as in branding as in performanceÂ
đ Companies are transitioning from content sharing to becoming media empiresÂ
đ Online presence is the new CV, especially, for marketers Â
2021-08-1824 min
What's New With AdvertisingHow to Launch Co-Marketing Initiatives That Radically Stand-OutIn this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great results.
We talked about:
3:59 - Casey's background
5:00 - Why SaaS marketers should be doing more of such initiatives?
7:16 - Why this initiative worked?
9:58 - The story behind co-marketing initiatives
14:33 - What should you consider in a good partner?
18:05 - How success looks like when this is over?
19:21 - Why didn't you go with a webinar series?
22:51 - How would you convince a skeptical...
2021-08-0731 min
What's New With AdvertisingHow To launch & Grow Agency Partnerships Without A BrandOn this show, Blake Imperl shared his frameworks and ideas to run an agency partnership.
More importantly, how he started his growth initiative with agencies without any brand.
We discussed:
3:34 - About Blake & his story
5:52 - Tone's story on running agency partnership
9:58 - How did Blake create an outbound plan?
13.53 - Why did he go for doing things that don't scale
15:07 - Blake's agency partnership framework
20:08 - What agencies really care about?
23:44 - What happens after signing a contract...
2021-08-0132 min
What's New With AdvertisingShould You Create A New Category If You Are Not The Leader?In this episode, we'll answer this question and when does it make sense to create a category.
1:47 - The story about category creation.
7:35 - When it started making sense to create a category of "Customer Lifetime Value".
9:03 - What efforts Omniconvert is making to create a category.
14:54 - Three things you should remember when creating a category.
20:43 - My thoughts on category creation.
Links
Connect with Juliana on LinkedIn (awesome account to follow)Check out OmniconvertCustomer lifetime value course
Please...
2021-07-1122 min
What's New With AdvertisingHow to Grow A Newsletter from Zero to 10K Subscribers [Mental Models & Stories]Ali Abouelatta loves early-stage start-up scenes, so he thought about starting a newsletter - First1000
He shared his exact tactics to grow his newsletter in this article and we dived deeper into it.
We discussed:
1:36 - Story in the startup scene and how he started the newsletter.
9:35 - How to improve writing in general if you?
12:30 - How he got his first 10 subscribers
16:10 - His tactics on promoting the newsletter on Twitter & Slack
18:09 - From 1000 to 2000 subscribers, how referral marketing helped him?
2021-07-0436 min
What's New With AdvertisingHow to Build an Audience on Twitter [ Frameworks & Stories]In this episode, we learned how Arvid Kahl built his audience on Twitter and the frameworks that he shared in his book called The Embedded Entrepreneur.
We discussed:
02:26 - How Arvid started an entrepreneur and built his audience (the story)
19:32 - How he fights the impostor syndrome
23:08 - How to build empathy while building an audienceÂ
27:28 - His simple framework to be a trusted domain expert
33:52 - How he thinks about company audience building on Twitter
Key Links:
Arvidâs Twi...
2021-06-2643 min
What's New With AdvertisingHow to Build an Audience on Twitter [Frameworks & Stories]In this episode, we learned how Arvid Kahl built his audience on Twitter and the frameworks that he shared in his book called The Embedded Entrepreneur.
We discussed:
02:26 - How Arvid started an entrepreneur and built his audience (the story)
19:32 - How he fights the impostor syndrome
23:08 - How to build empathy while building an audienceÂ
27:28 - His simple framework to be a trusted domain expert
33:52 - How he thinks about company audience building on Twitter
Key Links:
Arvidâs Twi...
2021-06-2643 min
What's New With AdvertisingWhy Animalz Prefer Thought Leadership Content Over Search TrafficDoes Thought Leadership Actually Convert?
In this episode, I talked to Animalz's Director of Marketing to share his thoughts on why do they ONLY do "thought leadership" content.
About Ryan: Ryan is the Director of Marketing at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies.
Ryan shared:
2:13 - The story about how & why they went with thought leadership from the beginning
6:05 - What kind of thought leadership Animalz writes?
10:11 - What is his process of writing the content writing & ideation?
2021-06-2129 min
What's New With AdvertisingHow Influencer Marketing Helped Animal House Fitness Scale from 0 to $3 Million in Six MonthsIn this episode, we've discussed some new concepts in Influencer Marketing, and the story of Animal House Fitness influencer marketing strategies.
Topics that we have touched:
1:35 - The story behind growing Animal House Brand with influencer marketing.
7:40 - How do you find and track these influencers and their posts?
9:43 - How do you really genuine build relationships with influencers?
14:59 - How do you use influencers' content to grow further?
18:56 - What is whitelisting? And, how does it really work?
26:33 - Some folks have...
2021-06-0631 minWhat's New With AdvertisingWins & Losses: How I Failed With Direct Mail Marketing & How I Would Approach It Now (Lessons)In this episode, I'm sharing my personal story about How I failed with direct mail marketing, and how I would do it today (if I have to do it again).
Wins and loses is my new series sharing my personal growth marketing stories and lessons.
It's a short story and I hope you find the lessons learned interesting.
Show notes
Munich Unicorn: Celonis 1500 letters stuntBuying the Ultimate Sales Letter Book to improve my copywriting The second episode on Direct Mail MarketingSendwithscout
2021-05-2012 min
What's New With AdvertisingHow Doopoll grew their MRR by 800% within 6 monthsIn this episode, we discussed the story of how Dopoll grew 800%.
1:20 - Status quo: What made Dopoll changes their strategy?
3:80 - How they started focusing on growth marketing?
7:32 - How they figured out their value proposition to position themselves better?
10:26 - How they found the activation sweet spot? Converting from 1% to 4% in freemium
15:56 - How they improved landing page conversion from 4% to 14%?
Links
Dopoll's case studyFollow Marc on Twitter
2021-05-1823 min
What's New With AdvertisingRejecting a $375K Offer from Instagram & Becoming a CreatorIn this episode, we learn from Linda Zhang's career decisions as a PM, and a creator.
We've discussed:
2:53 -How she got an interview and then an offer from Instagram Reels?
5:37 - During an interview, what is a bad, good and great answer?
7:55 - Why did she reject such a lucrative offer?
13:57 - How she grew her newsletter early on?
16:38 - What's the secret to promoting content on Reddit?
21:10 - What advice she'd give to her earlier self when starting a newsletter?
22:56...
2021-05-0127 min
What's New With AdvertisingHow One Marketer Grew 0 to 479,101 Organic Visits Without Backlinks within 17 MonthsIn this episode, we've discussed Nick Jordan's SEO store one of his clients.
We're talking about the following topics:
1:40 - About Nick and why left sales
2:48 - His story of 0-479K organic visits from Do Not Pay (detailed case study below)
4:27 - How did he do it?
5:42 - What about the quality of the content while writing so much?
7:42 - Does domain authority matter to rank for organic visits?
8:56 - Isn't web traffic a vanity metric? How does he think about bringing qualifies leads?
2021-04-2433 min
What's New With AdvertisingHow UX Research Leads to 34.5% Increase in Conversion RateIn this episode, I asked Nick Disabato to tell his story how helped an ecommerce store.
We've covered:
1:09 - Nick's experience in CRO & UX Research
2:04 - Backstory of Thigh Society's hunches to insights
4:54 - How did he decide which insights to pick?
9:08 - How did he decide to to pick the right customer for his research?
11:19 - Research sometimes leads to information overload - How to fix that challenge?
12:18 - Nick's golden framework to prioritze these insights to a good CRO initiative
2021-04-1118 min
What's New With AdvertisingHow To Grow a Startup When You're Creating a Category and Building a BrandIn this episode, we've covered a lot of ground with Peep Laja, and his startup growth stories, mindset, and lessons.
We've discussed:
2:18 - How Peep moved from a software engineer to a leading CRO in the world.
04:05 - How did he land into making an e-learning platform from consulting?
05:52 - How Wynter's concept came into being?
11:16 - Why rebrand from Copytesting to Wynter.com? When does it really make sense?
23:59 - What's his playbook for brand building and category creation for Wynter?
2021-04-0350 min
What's New With AdvertisingHow A Best Selling Author Captures Desire & Effectiveness To Grow Any ProductIn this episode, I asked Rob Fitzpatrick (The author of The Mom Test) about his framework to launch his books and software products.
We've covered:
1:31 - Rob's story about how he got into Y-combinator
6:15 - His framework to research for any product
7:08 - How he stumbled on helping a friend to share his notes and that lead to the book - Write Useful Book's
10:41 - Three lessons from his latest books (DEEPP framework). Desire - Effectiveness-Engagement - Polish & Professional
15:41 - How do you find out where exactly...
2021-03-1434 min
What's New With AdvertisingHow to Go From Sales-led to Product-led GrowthThis is the last episode of Product-Led Growth Series. Weâll cover the story of Matcha and Giovanni Hobbins.
We discussed:
1:35 - Why and How Match Moved from Sales-Led to Product Led Growth
5:44 - What were the key changes made for the Product-Led Growth model
8:00 - What metrics they started following?
10:51 - How did they deal with the free-loaders who never subscribe?
13:26 - Did they take advantage of the referral and vitality?
15:26 - What resources would Giovanni recommend for Product-Led Growth?
16:01...
2021-03-0623 min
What's New With AdvertisingHow PandaDoc Successfully Relaunched Freemium After Failing The First TimeIn this episode, we're going to dive into PanaDoc's freemium launch during a pandemic.
Show notes & key topics we've discussed:
00:00 - 6 freemium tips from Claude Hopkins in his book Scientific Advertising.
02:34 - What is Product-Led Growth?
04:27 - How did PandaDoc launch their freemium and Why?
11:12 - How do you balance between freemium and free trial offering (if you have both)?
14:49 - How did you actually make sure that salespeople keep getting the leads in freemium?
16:29 - What happens if people downgrade because of...
2021-02-2130 min
What's New With AdvertisingHow To Really Improve User Activation To Unlock Growth [ProductBoardâs Example]Product-Led Growth Series # 2
In this episode, we dived into product growth and activation. User Activation is the key to growth. We talked about:
2:02 - What makes Matheus passionate about product growth?
3:08 - How is he always optimizing for user activation?
4:04 - What's the confusion around activation?
5:03 - How is he thinking about the sign-up flow optimization?
6:28 - Does adding social proof really help?
7:59 - How user research really helps with activation?
11:27 - How did product walkthroughs help?
12:44 - How should we...
2021-02-1423 min
What's New With AdvertisingMisconceptions Around Positioning & Positioning Stories From April Dunford's ConsultingProduct-Led Growth Series # 1
Before figuring out anything about your business. You need to figure who you are selling to, how are you different, and where do you stand in the market. And, thatâs called positioning.
This podcast episode is a follow-up to Obviously Awesome book, Aprilâs podcast appearances, and articles youâll find on the internet.Â
In this episode, weâre covering the following topics:
3:02 â Why positioning is gaining importance?
7:02 â What is NOT positioning?
9:32 â Whatâs the difference between category creation and positioning? Is category creation absolute...
2021-02-0750 min
What's New With AdvertisingLessons Learned from a Failed LinkedIn Promotion CampaignLinkedIn Ads & InMail are known for targeting a specific audience. Although, the LinkedIn Ads CPC is higher than other social media.
In this episode, weâll learn from Aleksandraâs story about how & why she failed running a virtual summit paid campaign on LinkedIn. And, how she quickly adapted to drive growth.
Show Notes:
0:53 - Aleksandra Panyukhina background in event marketing1:54 - The story about how she failed at LinkedIn Ads & Inmail5:23 - Lessons from the campaign failure12:31 - What works on LinkedIn right now?14:59 - When should you start thinking about Event Marketing?19:33 - Wh...
2021-01-3124 min
What's New With AdvertisingHow Sandboxx Almost Died During PandemicCraig Zingerline (Head of Product) at Sandboxx was met with a challenge. That is COVID-19.
He had amazing Q1 growth in 2020.
Then, at some point, the business was about to die.
Revenues dropping. Cancellations.
They had all the challenges one could think of during COVID-19. You name it.
Then, they re-iterated their product and opened a new business line by solving an existing problem of their audience.
Result?
They started growing again.
Curious?
It's a long emotional story on how they...
2021-01-2341 min
What's New With AdvertisingHow Corey Haines Applied Mental Models to Marketing [Practical Stories]Iâve recently taken a course about Mental Models for Marketing from Corey Haines and it helped me become better at growth marketing.
There were some principles that needed more details and stories.Â
So, we decided to record an episode on that. We discussed:
2:01 - Corey's story in the marketing world4:15 - What's the inversion principle? How did Corey use to at Baremetrics?10:46 - What's Cobra Effect? How did Corey realize while trying to increase the activation metric?17:17 - A key lesson learned while trying to increase activation18:47 - Ockham's Razor & Overfitting story related to...
2021-01-1730 min
What's New With AdvertisingWhy Your Marketing Team Needs To Work Like a Product TeamIn this episode, we're going to learn from a product growth specialist.
We discussed:
Why does your content team need to think like a product team?How does it benefit?Live case study on how to thinkWhat's a ProdPad way of thinking?
Follow -- ProdPad's Twitter account & Andrea's LinkedIn Profile to stay updated. I personally learn from Andrea's mindset and posts on my LinkedIn newsfeed.
2021-01-0921 minWhat's New With AdvertisingBest Insights From Growth Marketing Stories in 2020This episode is all about insights I gathered from those growth marketing stories.
I've divided those insights into:
Content Creation & MarketingProduct Growth Promotion & Ads
Plus, Happy New Year :-)
2021-01-0315 min
Lessons In Product ManagementWhy precise definition leads to concrete solutions with Aazar Ali Shad - Head of Growth @ UserPilotWhether you're thinking about your target market or your target persona and their problem(s), coming to a precise definition of what problem you're trying to solve and who has that problem is absolutely key for developing concrete, valuable solutions.Â
That's what Aazar and I talk about on this episode, but here's some of the other things we discussed:
How Aazar got started in his career and how he got started in startups in Germany
His current role in UserPilot as Head of Growth
The environmental shifts that opened a big opportunity for Aazar and the f...
2020-12-2820 min
What's New With AdvertisingHow You Are Running Facebook Ads The Wrong Way & How to Fix ItIn this episode, we covered Nelioâs story on how he won Facebook Ads despite a dead channel for his boss.
We talked about:
Back story about how Nelio left corporate world and joined a startup like Careem.Howâs Nelioâs company (Washmen) was struggling with Facebook AdsWhy Facebook Ads were not working?How they kept Facebook ads quality score high for 8 months and became a case study for FacebookHow understanding end-users helped him get ahead of the competition
What are some key learning
Donât believe your boss. Test the...
2020-12-2028 min
What's New With AdvertisingMindshift Interview: How To Create Mouth Watering (Podcasting) Content That ResonatesIf you're looking to make a great brand & (podcasting) content that resonates with your audience. This podcast is for you.
Jay Acunzo is my mentor. He actually taught many of us how to create a stellar podcast.
We've discussed:
What's his professional mission?Why he moved away from a well-paid Google job to pursue content marketing?How did he have his epiphany over time?How content creation should be actually done?Why Head of Content At Hubspot was still done good enough?How Jay's VC podcast considered as good as the A16z podcast...
2020-12-0557 min
What's New With AdvertisingHow To Create Your Demand To Get Hired Without Connections & ResumeThis is rather a touching story of Niels Zee. How he stood out as a growth marketer during a job application process.
In this episode, you'll hear Niels speaking about:
How pandemic hit and he lost his jobHow he created demand for himselfHow he got 33 interviews and 8 offers
This is a short-story led podcast format.
If you like this episode, please leave a review so others can find it too.
Links
You can connect with him on LinkedIn:
https://www.linkedin.com/in/niels-zee/
2020-12-0114 min
What's New With AdvertisingHow Aaron Krall Cheated (Ethically) His Way To Grow With One ChannelThis is an emotional underdog story of Aaron Krall. He shared his story about how he felt like cheating while growing his business without any paid marketing.
Weâve discussed:
âď¸ How Aaron left college and his job to start a business.
âď¸ How he kept failing and never wanted to be an entrepreneur AGAIN.
âď¸ How he kept growing without any paid channels.
âď¸ Why he thinks this channel works well.
âď¸ How you can leverage this channel and ideas.
âď¸ Live case study with this channel.
Show notes:
1:07 - Who i...
2020-11-2235 min
What's New With AdvertisingHow To Grow Faster In A Crowded SaaS Space [+Bonus 5 CRO Lessons]We've discussed:
âď¸ How Ayat got into CRO?
âď¸ How she launched a SaaS in a Crowded SaaS Space
âď¸ 5 key lessons she's learned in her 14 years career
Show notes:
Her product: Figpii
- The book she recommended: The Education of An Idealist
-Ayat's profile: https://www.linkedin.com/in/ayatshukairy/
- Her agency: https://www.invespcro.com/
2020-11-1537 min
What's New With AdvertisingWhen Friction Is Good & How To Find That OutIn this episode, we discussed when is the friction good and how to find that out.
We recently wrote this on Userpilot's blog, so I'm sharing it here:
 A friction-based flow is one that will make it harder for the user to complete the signup process in exchange for more value-added later on. For example, booking a demo that goes to your sales pipeline first is also counted as friction-based. On the other hand, a frictionless flow will make it much easier to complete the signup process hoping that the UI is good...
2020-11-0712 min
What's New With AdvertisingHow Marketing Examples Got Amazing Traction With Simply Doing Good ContentIn this episode, weâve had fun and light conversation regarding Marketingexamples.com
He recently had a good success with making great content on marketing. His newsletter has 37K+ marketers & his twitter has 72K+ followers.Â
Weâve talked about:
How Harry started Marketing Examples. The story behind it.Why & How his content is getting viral?How he finds good content?What means âbetterâ and âselectiveâ when choosing a content piece? How to do it better?How to get viral on twitter?
My key learning from this episode is how Harry thinks about his content. This...
2020-10-2841 min
Revenue Champions2: "Why growth hacking is BS" with Aazar Ali Shad @UserpilotIn this episode, Cognism CMO, Alice de Courcy, talks to Aazar Ali Shad @Userpilot to debunk the myths around growth hacking. Alice dives into Aazarâs approach of âwhy growth hacking is BSâ, why it is not one hack that will grow your business, how there isnât just one experiment that will be your silver bullet to short term success and how you can stop copying and pasting tactics and really start to innovate.
---
Send in a voice message: https://anchor.fm/cognism/message
2020-10-2142 min
What's New With AdvertisingHow Building On Gut PaysShould you build on data or gut?
In this episode, weâre going to dive deeper in to this question with Robertâs growth marketing story.Â
We talked about:
How did he go with his intuition?Did he look into data?Was it a feature request?What kind of decisions should be on intuition or data?How to know - what youâre building is going in a right direction?Lessons learned
Show notes
When to Rely on Data and When to Trust Your GutBannersnack Carousel FeatureBannersnack Instagram Carousel Feature
2020-10-1723 min
What's New With AdvertisingThe Behind The Scene Rand Fishkin's Growth Marketing StoriesRand Fishkin has been my favorite marketer. When I read the book Lost & Founder, I wanted to ask so many follow-up questions. This podcast is all about that.
In reality, his book was the starting point of why I thought GH is BS.
However, these are behind the scene stories that you might not know. So, I thought I should share with you.
We discussed:
Why Growth is BS? Why Rand Fishkin is also against it?Story regarding search engine ranking factors that got Moz SO much attention.Growth marketing...
2020-10-0436 min
What's New With AdvertisingWhy Growth Hacking is BS & What Should You Do InsteadIn this episode, Alice (CMO at Cognism) & I discussed:
Why Growth Hacking is BS?What is good growth marketing?What is pain-point SEO?How I think about pain-point SEO?What are some low effort and high impact tactics that marketers aren't doing right now?What metrics we should follow as a growth marketer?
Connect with Alice De Courcy on LinkedIn
2020-09-1942 min
What's New With AdvertisingWhat Should You Consider Before Launching 10X ContentIn this episode, we discussed a growth marketing failure story. We keep glorifying success, but we need to learn from hard lessons.
Although, Marta had two great 10X content but she still failed to make two of these initiative successful.
We discussed:
She launched two 10X content: Business Proposal Guide & Buffer Marketing ReportHow did she come up with the idea?What was the goal?What were the results?What was the key learning from this 10X content launch?How would she do it if she has to do it again?
Connect with Marta...
2020-09-0626 min
What's New With AdvertisingHow to Level Up Your SEO with Jobs-To-Be-Done FrameworkIn this episode, weâve discussed:
How Nadya grew Venngageâs blog in the early days?What mistakes she did during that time?How Nadya thinks about SEO after having such a great domain authority of Venngage?What kind of content frameworks can always give you that edge to drive more traffic & conversions?What if the keywords are driving wrong traffic to you?How can you get ahead of your competitor on search engine?How she boosted her website domain authority by using creativity? (The most fun part)
Show notes:
Check out: https://venngage.com/Â and https...
2020-08-2235 min
What's New With AdvertisingHow Eating Your Own Dog Food Leads to Converting 2% to 16%In this episode, we've discussed how Max used his own platform to convert more users. Obviously, eating your own dog food means using your own product to improve the product. But to improve marketing and sales, that was a new concept for me too.
In this episode, we've discussed:
Pop's SEO strategy & ContentPaid MarketingHow using his own app helped to convert more?Should there be more friction on the landing page?How to think different?
Max admires:
Ferdinand Goetzen as a Growth MarketerHates asking folks who push unsubscribe to re-subscribe (more in the podcast...
2020-08-1320 min
What's New With AdvertisingHow B2B Influencer Marketing Helped A SaaS Grow 247% on Search (Part 2)True story: Learn how influencer marketing helped SimScale get qualified leads of 3 months within 3 days. These leads also cost 15x cheaper.
Not only that but it also increased search appearance for SimScale 247%
What did we discuss in the episode:
How Agata took 80% of marketing ad spend to searchHow she took risks to do things in SaaS that others don't do (influencer marketing)Her growth experiments that helped the company grow faster
..and much more.
If you like this episode, please don't forget to let me know. That's how I keep going.
2020-07-3023 min
What's New With AdvertisingHow Google Saved $7.5 MN & Grew Its Community Forum Faster?This story is all about how as a growth marketers we struggle to convince our team to choose between Build vs Buy decision. How we can overcome this?
We covered:
When should we go with external vendors?How to convince our team?How to find ROI?How to set a goal that pushes you as a growth marketer to do a better job?
This is the first story. Agata had another growth marketer story. We'll chat about it in the next episode (it's related to influencer marketing).
So, stay tuned. If you like...
2020-07-2319 min
What's New With AdvertisingHow To Grow Fast & Reduce CAC With PersonalizationPersonalization is big buzzword for growth marketers. Most folks use it for account-based marketing. This episode not here to teach you about "how to do personalization".
This episode is all about how Ian Naylor (What-a-guy) found personalization as an effective CAC reducing strategy and how he built a business on it, and gave it to others.Â
You can find the resources here: https://aazarshad.com/podcasts/growing-fast-reducing-cac-with-personalization/
For feedback and help, reach out at aazar@aazarshad.com
2020-07-1517 min
What's New With AdvertisingHow To Convert More Free To Paid UsersAre you struggling to convert website visitors or in-app users to more paid ones?
Or you're unable to retain when the users sign-up.
Andrew Capland shared his growth stories and gave us lessons that product growth folks should apply in practically.
We've talked about:
Sign-up flowProduct experimentsPricing experimentsUser onboarding experiences
and much more.
Andrew is former Head of Growth at Wisita and now he's driving growth for Postscript.
Tools we've talked about:
UserpilotFullstoryVWO
Resources for you:
Andrew loves coaching growth folks, reach out here...
2020-07-0736 minWhat's New With AdvertisingHow Webinars Could Become Your Primary Growth ChannelIn this episode, we'll uncover the growth stories related to webinars.
How Thinkific & ConvertKit took advantage of webinars as their primary channel?How to double down on webinars?Step-by-step playbook of webinarsHow to apply bullseye framework to your webinars & other growth channel
If you like this episode, please do subscribe to my podcast or by email here: https://app.popt.in/landing/75248bbde77be
I'd love to your feedback at aazar@aazarshad.com.
If you need help with growth marketing, please feel free to reach out.
2020-06-3027 min
What's New With AdvertisingHow To Delight Your Audience With Direct MailIn this podcast, weâre going to understand:Â
Is direct mail marketing effective for you?Is it good for B2B?How to delight your customers prospects?What are the benefits of direct mail marketing?How to track and measure the direct mail campaign?When should you do it?How to become a better marketer?
..and much more.
Listen to this podcast, and Iâd love to know if it helped you to think different.
Reach out at aazar@aazarshad.com. I'd love to hear from you. I need to improve this podcast for yo
2020-06-2523 minWhat's New With AdvertisingHow To Grow Organically with Facebook GroupsI've failed many times on Facebook to promote my idea/concept/product.
I was always curious - how folks are growing their business from Facebook groups organically?
In this episode, we try to cover Lazar's story on organic growth marketing on Facebook groups.
Lazar has cracked Facebook, and you'll find inspiration to do it right once you listen to the episode.
You can find Lazar & Glorify information below:
Lazar: https://www.linkedin.com/in/lazapavlovic/
Glorify: https://www.glorifyapp.com/
Here's glorify's Facebook group: https...
2020-06-1621 minWhat's New With AdvertisingGrowth Marketing Stories: Welcome to the ShowHey, hello, and hi there! I'm Aazar Ali Shad, and I'm a Head of Growth at Userpilot.
I've been a 2 times founder, and now a growth marketer.
This podcast is about sustainable growth marketing stories, where we go on a journey to explore how growth marketers are moving their business needle and to get inspired. Â
On the show, we'll deconstruct several growth marketing stories, and learn how growth marketers think. Often time, it's not the tips or hacks, it's how these folks think.
This show is about getting inspired fr...
2020-06-1103 min
Awkward Silences#41 - 10x: User Research for Growth with Aazar Shad of UserpilotWeâve heard from a lot of designers and user researchers on the show, but weâre always looking for fresh perspectives on how research can help your business. So this week, Erin and JH chatted with Aazar Shad, Head of Growth at Userpilot, about how research methods are essential to his growth strategy.Aazar started using research methods to find our who his users were, but continued using them to grow Userpilotâs business. He talked about how secondary research helped him find the best ways to connect with his target audience, continuous interviews help him identi...
2020-05-0733 min
RecurNowThe gift of gabToday, Casperâs return policy may be haunting them. Plus, an AMA on all things referral marketing. And Userpilotâs Aazar Ali Shad is here to talk about the State of SaaS Product Onboarding.
2020-01-2910 minRecurNowShow, don't tellToday, product-led growth is the center of our universe. First up, a packed Twitter thread by Userpilotâs Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing.Â
2019-10-2313 minRecurNowProduct-led everythingToday, weâre talking product-led everything. First up, a chalk-full Twitter thread by Userpilotâs Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing.Â
2019-10-1010 min
SaaS AdLab PodcastEP: 41 | Aazar Ali Shad - Head Of Growth - Userpilot | SaaS AdLab PodcastSaaS AdLab Podcast | Episode: 41
--------------------------------------------------------------------------------------------
Featuring: Aazar Ali Shad - Head Of Growth: Userpilot
--------------------------------------------------------------------------------------------
Join the SaaS AdLab Private Facebook Group:
http://bit.ly/SaaSAdLabGroup
--------------------------------------------------------------------------------------------
Discount: 10% OFF
Code: âfantom-userpilotâ
--------------------------------------------------------------------------------------------
URLs: Website:
http://userpilot.com
--------------------------------------------------------------------------------------------
Follow FantĂ´m Agency:
https://www.instagram.com/fantom.agency/
https://facebook.com/fantomagency
https://twitt...
2019-08-2133 min