Shows
Minds of EcommerceHow To Grow Ecommerce Sales Through Lifestyle Marketing With Abby FallacaroAbby Fallacaro is the Senior Manager of Ecommerce at Edie Parker and Flower by Edie Parker, leading female-founded and operated lifestyle brands. With extensive experience in ecommerce management, she leads digital strategy and ecommerce operations for both brands, overseeing online sales, customer experience, and digital marketing initiatives. Abby has been instrumental in integrating lifestyle branding with product offerings, ensuring cohesive brand experiences across digital platforms. Before Edie Parker, she held various roles at Lewis, including Operations Manager, Ecommerce Manager, and Head of Ecommerce. In this episode… Marketing in regulated industries often presents unique challenges. With lim...2025-06-1820 min