Shows
The Artisan CEOGoogle Can’t Find You? SEO Magic with Sara DunnOn this episode, I’m talking with search engine expert Sara Dunn of Sara Does SEO all about how to get found on Google. Sara is dropping some serious wisdom and practical insight into steps you can take TODAY to increase your visibility on search engines, along with a few unexpected sources of traffic you’ve probably overlooked. Resources mentioned:Sara Does SEOSeason 4, Episode 8 - My Marketing PlaybookUbersuggestSara's InstagramAbby Grace Instagramabbygrace.co/podcast2025-07-1044 minThe Artisan CEOHow you’re self-sabotaging your marketingOn this episode, we’re talking about how you might be self-sabotaging your own marketing by clinging to the old, 'what used to work' marketing strategies of yore. We’ll be covering why what got you here won't get you there—and how to adapt a fresh approach you’re actually excited to walk out from week to week.Resources mentioned:Cal NewportSeason 3, Episode 2 - Go Home, Imposter Syndrome- You're Drunkabbygrace.co/podcast2025-06-3021 minThe Artisan CEOLet's restart (Season 6 trailer)We're hitting the "restart" button after a series of life events led to a six-month podcast hiatus- a quick explainer on where we've been and what's been going on, and why I'm all the more fired up as a result to get this podcast into your ears on a regular basis.2025-03-1804 minThe Artisan CEOLessons from maternity leaveOn this episode, we’ll be talking about lessons learned from maternity leave. I’m a third-time mom but this was my first pregnancy, so I’ll be sharing my takeaways from my first postpartum experience during leave through the lens of a small business owner.Resources mentioned:Felix's Birth StoryTeddy's Birth StorySeason 5, Episode 4 - AI for Photographers - An Interview with Brittany Longabbygrace.co/podcast2024-10-0720 minThe Artisan CEOHow to crush a podcast interview, with Aurora GregoryOn this episode, we’ll be talking about how to crush a podcast interview with speaking coach Aurora Gregory- if you’ve been invited to be a guest on someone else’s show, listen up. Aurora’s dropping serious wisdom on how to serve well and leave a lasting impression on both the host and their audience, solidifying your position as an expert and a gracious guest.Resources mentioned:Aurora GregoryAurora Gregory InstagramPitch Your Brilliance - pitching template from AuroraAbby Grace Instagramabbygrace.co/podcast2024-09-2746 minThe Artisan CEOAI for Photographers - An Interview with Brittany LongOn this episode, we’ll be talking about using AI to help streamline your business- from copywriting prompts to repurposing content, AI expert Brittany Long is walking us through through how to employ ChatGPT to get more done in less time, without compromising on quality or sound like a robot.Resources mentioned:Impact Driven AI - Brittany's websiteImpact Driven AI Instagramabbygrace.co/trainingAbby Grace Instagramabbygrace.co/podcast2024-09-1842 minThe Artisan CEOHow to Prepare for Maternity Leave - An Interview with Yael BendahanOn this episode, I’m interviewing Yael Bendahan about how to prepare your business for maternity leave without losing all the momentum you’ve built up. We’re covering practical ways to bring in revenue as a service provider while you’re on leave, and how to insulate your business to weather the need to take time off, whether that’s for new kids, sudden family emergencies, or something else entirely. Resources mentioned:Yael BendahanManychatFranzYael's InstagramAbby Grace Instagramabbygrace.co/podcast2024-09-0649 minThe Artisan CEOBecoming a Creative Educator - An Interview with Laylee EmadiOn this episode, I’ve got one of the leading voices on creative education, Laylee Emadi- in this conversation, we explore how to unearth your zone of genius as a new educator, testing material before you head for the stage, what makes for a strong speaker application, and so much more!Resources mentioned:Laylee EmadiCreative Educator ConferenceLaylee's InstagramAbby Grace Instagramabbygrace.co/podcast2024-08-0734 minThe Artisan CEO5 key takeaways from a $24k mastermind weekOn this episode, I’m sharing my five biggest takeaways from the in-person mastermind event I attended last month. We’ll be covering both tactical, practical advice I picked up as well as a couple larger mindset shifts I’ve had, and I’m sharing our plans for the podcast over the next few months!Resources mentioned:Alexis StonieaJulie ChenellAurora GregoryBrand Photography AcademyLighting The Brand SessionPrimed To Launch by Ashlyn Carterabbygracephotography.com/podcast2024-06-2126 minThe Artisan CEOOur Adoption Journey, Part 1On this episode, I’ll be sharing our experience of adoption with our first son! Our two boys, Felix and Teddy, both joined our family through the gift of adoption, and both have different stories in terms of how the process went, so I wanted to devote one episode to each of our boys’s stories in order to do them justice. Resources mentioned:Season 3, Bonus Episode: Our Story of InfertilityFelix's Birth StoryKindred Profile BooksEmily Gerald Photographyabbygracephotography.com/podcast2024-03-0850 minThe Artisan CEOWhat Donor Milk Taught Me About MarketingOn this episode, we’ll be talking about what donor breastmilk taught me about marketing my small business! Little bit of an unconventional subject, but there’s a zinger of a lesson to be learned here that you don’t want to miss. Resources mentioned:Human Milk 4 Human BabiesIce Mule CoolersBrand Photography AcademyLighting The Brand SessionSeason 4, Episode 8: My Marketing Playbookabbygracephotography.com/podcast2024-02-2231 minThe Artisan CEOWhat to Do When a Launch FlopsOn this episode, we’ll be talking about a recent failure we experienced in business. Why it happened, what we’ve learned, and how we’re moving forward instead of staying stuck dwelling on what went wrong. Resources mentioned:Brand Photography AcademyLighting The Brand Sessionabbygrace.co/podcast2024-02-0825 minThe Artisan CEOHow to Turn Off Work and Be More PresentOn this episode, we’ll be talking about how to turn off work when you’re not in the office in order to be more present for life happening around you. We’ll be covering the three practical steps I take to limit screen time to not only preserve time with my family, but to keep me from sinking into the endless loop of thinking about work 24/7. That’s a tall order as a small business owner, so let’s dig in.Resources mentioned:Atomic Habits by James Clear*Season 4, Episode 6: You Need an Email Signature- Here’s Wha...2024-01-3127 minThe Artisan CEOHow Play Fuels Creativity- An Interview with Wendy ConklinOn this episode, I’m speaking with Wendy Conklin of Chair Whimsy- Wendy is one of the most creative people I’ve ever met, one look at her website or socials and you’ll get exactly what I mean. Wendy is a chair designer and educator, and after being lucky enough to work with Wendy on the photographs for her recent book, I knew I needed to have her on the show to talk about the importance of PLAYING, something we so often deny ourselves, and how play fuels creativity. I learned so much during our conversation, I can’t wait f...2024-01-2350 minThe Artisan CEOMy Marketing PlaybookOn this episode, we’ll be talking about my marketing playbook! I’m spilling how and where I market my brand photography business, and I’ve been really intentional about making sure social media ISN’T my main source of attraction. Saddle up, because this episode is gonna be GOOD. Resources mentioned:Julie Chenell ArticlePortia JacksonBrand Photography AcademyLighting The Brand SessionUnsinkable Marketing Podcast2024-01-1124 minThe Artisan CEOMy Year-end Planning ProcessOn this episode, we’ll be talking about how to plan out your year in manageable, bite-size chunks so that you can actually make progress on those big goals you’ve been moving from one year to the next! We’ll be covering the exact process Matt and I use to run our own year-end meeting, the same one I teach my BPA students, so that you can head into January feeling capable and confident, instead of overwhelmed or listless. Resources mentioned:abbygrace.co/workshopTraction by Gino Wickman*The 12 Week Year by Brian P. Moran and Michael...2024-01-0328 minThe Artisan CEOBONUS: 8.5 Years of Waiting, RedeemedOn this episode, I’ve got some personal news that I’ve been waiting a really, really long time to share, and it still doesn’t feel real that I get to share this with you now!Resources mentioned:Bonus Episode: Our Story of InfertilityFit Mom to Be by Michelle Marie Fit2023-12-2128 minThe Artisan CEOYou Need an Email Signature- Here’s What to Put In ItOn this episode, we’ll be talking about email signatures, because somehow in the year 2023, I STILL get emails from folks who don’t have one. We’ll be covering why you need one, and more importantly, exactly what needs to be included. I’ve got a link for my favorite Chrome plugin to keep your signature feeling polished.Resources mentioned:WisestampCanvaSeason 2, Episode 1: Yes, You DO Need Office Hours- Here's How to Do It abbygrace.co/podcast2023-10-1817 minThe Artisan CEORecap: Beyond The Bridal SuiteOn this episode, I’m rounding up the biggest takeaways from last weeks’ Beyond The Bridal Suite challenge, a weeklong free lesson series teaching tired, burned out wedding photographers how to replace even just a few of their weddings with brand photography, without needing to book a hundred+ sessions. If you missed the challenge? Consider this your TLDR, cliff notes version!Resources mentioned:Brand Photography AcademySo Good They Cant Ignore You by Cal Newport**Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we d...2023-10-0331 minThe Artisan CEOStop Waiting For PermissionOn this episode, we’ll be talking about how to stop waiting for permission before you go after the big goals on your dream list. I’m covering how to prep and pre-vet your ideas to give them the best chance of success, and why a “no” isn’t the end of the line.Resources mentioned:Branding FoundationsThis Is Marketing by Seth Godin*Jab, Jab, Jab, Right Hook by Gary Vaynerchuk*Brand Photography Academyabbygrace.co/challenge*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything t...2023-09-2028 minThe Artisan CEOShould I Run FB Ads for Photography? An interview with Ashley BraswellThis episode is a conversation with with my friend Ashley Braswell, FB ads expert and founder of The Paid Ad Academy, and we’re talking all about running paid ads for service-based businesses (something I’ve been dismissive of for a long time!). Spoiler alert, she totally changed my perspective on spending money on Facebook ads when it comes to high-ticket offers like brand sessions. Resources mentioned:The Paid Ad Academy - Ashley's websiteHey, How'd That Happen? PodcastThe Better Boost Frameworkabbygrace.co/podcast2023-09-1229 minThe Artisan CEORecording Vocals for an EP- Here’s What I LearnedOn this episode, we’ll be talking about what it looks like to adapt your style or approach to fit the creative needs of a project- I recently had the opportunity to participate in recording sessions for a new single our church worship team just released, and along the way I learned a LOT about the importance of teamwork, flexibility, and humility, especially when listening back on the work we put in. Today we’ll be dissecting the uncomfortable-for-some truth of why your own personal photographic style isn’t always king when it comes to the work you do for yo...2023-09-0538 minThe Artisan CEOSales Call Mindset HurdlesOn this episode, we’ll be talking about the S-word- Selling. It’s a topic that makes a lot of artists want to hide or take a shower, but what if I told you that your prospects actually WANT you to sell to them? We’ll be covering the main hurdles photographers face when it comes to selling and how to finally get over them so you can serve your clients and get paid well for it.Resources mentioned:This Is Marketing by Seth Godin*Branding FoundationsDarnyelle Jervey HarmonBrand Photography AcademyLighting the Brand Sessionabbygrace.co/podcast2023-08-2922 minThe Artisan CEOHappy Birthday TACEO!On this episode we’re celebrating the podcast’s first birthday with a look at lessons learned from my first year of podcasting, and where we’re planning to take the podcast in year 2! Resources mentioned:Brands That Book PodcastThe Goal Digger PodcastUnsinkable MarketingJon AcuffYeti MicShure MicIsolation Shieldabbygrace.co/podcast2023-08-2222 minThe Artisan CEOHow to Receive CriticismOn this episode, we’ll be talking about how to receive criticism, whether that’s constructive criticism or… less than constructive. We’ll be covering how to process feedback that makes you feel sick, glean what you can, and keep it from completely consuming you for days on end.Resources mentioned:Season 3, Episode 2: Go home, Imposter Syndrome- You’re Drunkabbygrace.co/podcast2023-07-1925 minThe Artisan CEOWhy I Joined a MastermindOn this episode, we’ll be talking about the concept of masterminds- we’ll be covering what they are, why I joined one, and what to look for in a mastermind you’re considering signing up for.Resources mentioned:Deep Work by Cal Newport*Season 1, Episode 9: The most valuable 30 minutes of every weekUnsinkable Marketing podcastabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!2023-07-1227 minThe Artisan CEOWhen to Update Your Brand PhotographsOn this episode, we’re talking about reading the signs of when it’s time to update your brand photographs- this episode is for anyone who runs a creative small business, whether you’re a photographer, copywriter, calligrapher, butcher, baker, or candlestick maker. We’ll be covering the telltale signs that you need an appointment with your brand photographer, so you can keep your brand assets fresh and your audience engaged. Resources mentioned:2019 Self Portrait SeriesSarah Brandshaw Photography Brand Photography AcademySeason 1, Episode 12: Ditch the Social Media Hamster WheelWhy Getting New Things Makes Us Feel So Good: Novelty...2023-07-0620 minThe Artisan CEOWorking with Your SpouseOn this episode, we’ll be talking about running a business with and working alongside your spouse! I’m so grateful my husband Matt is joining me for this episode- we’ll be covering how we made the decision to work together, how it started, how it’s going, and lessons learned along the way. Buckle up- this is a good one.Resources mentioned:Success Beyond The Lens our Virtual Assistant companySeason 2, Episode 12: How we’re handling childcare as WFH entrepreneursLifetime Fitnessabbygrace.co/podcast2023-06-2846 minThe Artisan CEOHow to Onboard Your Brand ClientsOn this episode, we’ll be talking about onboarding new brand clients- how to welcome them into your pipeline and set you both up for success, resulting in a noticeable improvement in their experience AND the final product. And the best news is that you can almost completely automate the process!! Resources mentioned:Honeybook (get 50% off your first year with this link!)*Commercial or Stock Photography Template from The Contract Shop*CalendlyAcuityClient Welcome GuideSeason 2, Episode 4: How To Send *And Receive* Fewer Emailsabbygrace.co/podcast*Please note that these are affiliate links and that we do...2023-06-2124 minThe Artisan CEOHow to Have Great Conversations at ConferencesOn this episode, we’ll be talking about how to have great conversations at conferences and in-person industry events. We’ll be covering the do’s and don’ts of conversation-starting questions, and I’ve got a list of ten great starters to help you have more in depth, impactful conversations, even if it’s the first time you’re meeting someone.2023-05-1617 minThe Artisan CEOBonus Episode: Our Story of InfertilityOn this episode, I’ll be sharing our story of infertility- the pain and sorrow, but also the hope and joy that we found as a result. I’ll be covering our journey from beginning to try for a family, through the medical treatments we pursued, through where we are today. So, welcome to a very non-traditional episode of the podcast- I hope it encourages you. Thanks for listening- it’s been a joy to share our story up to this point with you. if you’d like to follow along with our journey, you can find me on Ins...2023-05-0228 minThe Artisan CEOTop 5: Worst Investments I’ve Made in BusinessOn this episode, we’ll be talking about the worst investments I’ve made in my dozen+ years of business! We’ll be covering my biggest regrets when it comes to AGP dollars I’ve spent, and the one investment that may have been a waste of money during my wedding photography days, but that I’d probably still choose to spend on now that I’m a brand photographer.Resources mentioned:Influence by Robert Cialdini*The Consistency Course by Katelyn JamesDavid Abel PhotographyKat SchmoyerSeason 1, Episode 6: How To Get Your First Clientabbygrace.co/masterclass - The AGP Lighting...2023-04-1931 minThe Artisan CEOTop 5: The Best Money I’ve Spent on My BusinessOn this episode, we’ll be talking about the best investments I’ve made in my business over the last 13 years…. We’ll be covering where I’ve spent the most money, how it’s paid off, and which investments I’ll be prioritizing this year.Resources mentioned:Tonic Site Shop*Podcast Launch Bestie by Angie JordanPowerplayers Club by Adrienne Richardson (Home Team ADvantage DIY was a course open during Black Friday 2022)Primed to Launch* by Ashlyn Carter (click the banner at the top to access PTL!)Brand Photography Academyabbygrace.co/lighting - The AGP Lighting Course waitlis...2023-04-1129 minThe Artisan CEONine Hacks to Travel Easier as a PhotographerOn this episode, we’ll be talking about travel hacks for brand photographers! We’ll be covering both the best and worst practices I’ve found for traveling long distances for client work, and I’ll be answering the question “how do I make sure I arrive with all my gear in tow and intact?”Resources mentioned:Showit*Season 2 Episode 3: Want to Book More Travel Shoots? Here's Your RoadmapCanvas bag from L.L. BeanPelican 1615Air*Think Tank Shape Shifter backpack*Impact LKB-RCS Light Kit Rolling Bag*Chase United Club Business Card* (Click on "Are you a small busine...2023-04-0426 minThe Artisan CEOWhat a Princess Race Taught Me About BusinessOn this episode, we’ll be talking about what running 19.3 miles through the Walt Disney World parks taught me about running a business. I’ll be sharing how I finally learned to stop looking over my shoulder, and why I’m actually proud of finishing slower for this year’s race than I did the year before.”Resources mentioned:Brand Photography Academyabbygrace.co/podcast2023-03-2925 minThe Artisan CEOGo Home, Imposter Syndrome- You’re DrunkOn this episode, we’ll be talking about imposter syndrome, that insidious little voice that, if left unchecked, can do untold damage to your business. We’ll be covering how to recognize imposter syndrome at work, the unexpected perks of that voice, and how to stop the “oh my gosh, I’m a complete fraud” spiral when you’re in the midst of a crisis.Resources mentioned:Wired Article: Why the Human Brain Is a Poor Judge of Risk"D. Michele PerryBrand Photography Academyabbygrace.co/podcast2023-03-2021 minThe Artisan CEOTop 5: Automations for Brand PhotographersOn this episode, we’ll be talking about the automations that every brand photographer needs built into their business to create a better client experience and stop wasting precious time and energy. We’ll be covering the top 5 automations we use in our business, and the software you can use to implement the same time-saving processes in your own business.Resources mentioned:Season 2, Episode 2: CEOs Don’t Do Coffee RunsSeason 1, Episode 10: Six SOPs That'll Save Hours of TimeHoneybook (get 50% off your first year with this link!)*Brand Photography AcademyCalendlyClient Welcome Guide TemplatePre-shoot QuestionnaireZapierabbygrace.co/podcast*Ple...2023-03-1323 minThe Artisan CEOBONUS: My Experience at the Marketer’s Heart ConferenceOn this episode, I’m sharing my review of the Marketer’s Heart 2023 conference that I just attended! We’ll be covering who the conference was for, what I thought of the whole thing, my main takeaways from some of the speakers, and what kind of conference you might want to consider attending this year. Resources mentioned:WPPIMarketer's Heart ConferenceFunnel GorgeousFG Funnels*Wendy ConklinJordan GillDarnyelle Jervey HarmonKristin Ingram, Bookkeeper Training SchoolTopsie VandenboschAshlyn CarterAdrienne RichardsonSpark ConferencePas de Deux conferenceBrand Photography Academyabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a smal...2023-02-1631 minThe Artisan CEOHow We’re Handling Childcare as WFH EntrepreneursOn this episode, we’ll be talking about how we’ve approached childcare as small business owners who work from home! I’m detailing how our childcare situation has evolved from being childless to having one, then two, and how we’ve gradually incorporated more outside help as our kids get older.Resources mentioned:Felix's adoption storyTeddy's adoption storyBrand Photography Academyabbygrace.co/surveyabbygrace.co/podcast2023-01-2328 minThe Artisan CEO"But I'm a *Natural Light* Photographer!"On this episode, we’ll be talking about lighting! More specifically, I’m addressing artificial lighting. We’ll be covering the basic equipment EVERY photographer needs to have in their gear bag, and the foundational knowledge that every professional photographer needs to possess in order to serve your clients, no matter what kind of weather mother nature decides to serve up on the day of a shoot!Resources mentioned:Katelyn James one-light set-up videoInverse Square Law explanationBrand Photography Academyabbygrace.co/gearabbygrace.co/podcast2023-01-1724 minThe Artisan CEOBONUS EPISODE- The Evolution of Natalie Franke’s BrandToday I’ve got a very special bonus episode that I can’t wait for you to hear! On this episode I’m speaking with community leader & author Natalie Franke, who also happened to be my very first brand client ever! Natalie’s new website is HOT off the presses with a complete overhaul of her visual brand- we’re talking a fresh logo, color palette, typography, and spankin new brand photos by yours truly. In this rare interview-style episode, we’ll be diving into WHY Natalie chose now to overhaul her brand, how she got started (and how she’...2023-01-1258 minThe Artisan CEOScarcity v. Abundance MindsetOn this episode, we’ll be talking about the biggest mental hurdle I’ve encountered as a business owner- the scarcity vs. abundance mindset. I’m not normally one to talk about something as wooly as mindsets, I’m a fact-loving fiend, but there’s research to back-up WHY a mindset of abundance leads to higher levels of satisfaction and happiness. I likely would have quit my business years ago out of sheer discouragement if it weren’t for this crucial shift.Resources mentioned:Small Business Association StatisticsNatalie FrankeRising Tide SocietyBuilt to Belong by Natalie Franke*Season 1 Epi...2023-01-0929 minThe Artisan CEOStop Working During Vacation: Here’s HowOn this episode, we’ll be talking about how to STOP working during vacation! I’m recording this episode in December and a lot of us are currently looking forward to an end of the year hiatus. But I would argue that it doesn’t really count as vacation if you keep sneaking peeks at your laptop and work apps. So on this episode, we’ll be covering how to prepare your inbox and your clients for time away from the office, so you can come back from vacation rested and refilled. Resources mentioned:Season 2 Episode 1: Yes, You...2022-12-1226 minThe Artisan CEODo You Actually Need an Email List?On this episode, we’ll be talking about email lists. They seem to be spoken about as an absolute necessity for small business owners, so today, we’ll be exploring whether or not that’s true, talking through the purpose of a list, so you can decide whether or not it’s time to start collecting email addresses from your audience members.Resources mentioned:Brand Photography AcademyAbby Grace ShopRachel Hudgins PhotographySarah Bradshaw PhotographySeason 1 Wrap-Up: Here’s what I’ve learnedBiossanceCal NewportAshlyn Writes The Perfect Welcome SequenceMailchimpActiveCampaignConvertkitFlodesk (Get 50% off your first year using this link)*FG Funnels*Trelloabbygr...2022-12-0526 minThe Artisan CEORefilling Your Tank When You’re Burned OutOn this episode, we’ll be talking about burnout- how you got there, why you and I both know you can’t stay there, and how to get out of it. We’ll be walking through several steps you can take to galvanize your work and your soul back to a place of inspiration and creativity, and how to avoid getting there in the first place in the future.Resources mentioned:"Job burnout: How to spot it and take action" from the Mayo ClinicSeason 2 Episode 2: CEOs Don’t Do Coffee Runs- Knowing When to OutsourceSeason 1 Episode 10: Six SOPs...2022-11-2122 minThe Artisan CEOTop 5: Business Books I’ve Ever ReadOn this Top 5 episode, I’ll be sharing the five best business books I’ve read, why I'd recommend them for you, and the impact they’ve had on my own business. You’ll also get a peek at what’s next on my reading list, in case you care to tag along for the journey!My Top 5 Books:Deep Work by Cal Newport*Seven Habits of Highly Effective People by Stephen Covey*Creativity, Inc. by Ed Catmull* Rest by Alex Soojung-Kim Pang*Traction by Gino Wickman*Resources mentioned:Brand Photography AcademySeason 2 Episode 5: The most valuab...2022-11-1424 minThe Artisan CEOThe Most Valuable 30 Minutes of Every WeekOn this episode, we’ll be talking about the single most profitable chunk of time we spend on the business every week- and no, it isn’t spent pitching. We’ll be covering exactly how we spend the half hour block and how you can implement the exact same process to make a dent on those big dreams that’ve been sitting on the back burner for months… maybe even years.Season 2 Episode 2: CEOs Don’t Do Coffee Runs- Knowing When to OutsourceTraction by Gino Wickman*Trelloabbygrace.co/meetingabbygrace.co/podcast*Please note that these are aff...2022-11-0718 minThe Artisan CEOHow to Send *And Receive* Fewer EmailsOn this episode, we’ll be talking about how to send and receive fewer emails, which is music to the ears of anyone with an inbox that gives them anxiety. We’ll be covering the two tools I use that not only slash the number of emails we receive, but also serve our clients better than we possibly could have done when trying to run everything out of the inbox.Resources mentioned:Traction by Gino Wickman*Season 1 Episode 10: Six SOPs That'll Save Hours of TimeClient Welcome Guide Template by Abby GraceCalendlyLoughborough University studyUC Irvine study...2022-10-3118 minThe Artisan CEOWant to Book More Travel Shoots? Here's Your RoadmapOn this episode, we’ll be talking about how to get booked for travel shoots. We’ll be covering marketing to other geographical locations and how to jumpstart your roster of travel clients, and I’ll be answering the question “how do I get clients to commit to flying me out, on top of my session fee?”Resources mentioned:Season 1 Episode 9: Being So Good They Can't Ignore YouSeason 1 Episode 12: Ditch the Social Media Hamster WheelBrand Photography AcademySeason 1 Episode 6Influence: The Psychology of Persuasion by Robert Cialdini*abbygrace.co/podcast*Please note that these are a...2022-10-3122 minThe Artisan CEOCEOs Don’t Do Coffee Runs- Knowing When to OutsourceOn this episode, we’ll be talking about outsourcing, and why it’s time to fire yourself from some of those tasks that are currently taking up valuable real estate on your to-do list. We’ll be covering the 5 signs that it’s time to hire out, and I’ll be answering the question “what is the actual cost in hard dollars to insist on doing everything yourself?”Resources mentioned:Recency Bias Wikipedia pageNegativity Bias Wikipedia pageAshlyn Carter of Ashlyn WritesSeason 1 Episode 5: Branding 101Season 1 Episode 10: Six SOPs That'll Save Hours of Timeabbygrace.co/podcast2022-10-3130 minThe Artisan CEOYes, You DO Need Office Hours- Here's How to Do ItOn this episode, we’ll be talking about why you need consistent office hours, even if you’re a photography business of one and you work from home 90% of the time. We’ll be covering both the professional AND the personal necessity of predictable work hours, and I’ll be answering the question “how do I get my clients to respect my schedule?”Resources mentioned:Rest by Alex Soojung-Kim Pang*Boomerang AppVoxerabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that w...2022-10-3125 min
Wisdom in the Tangents Photography Podcast144. Transitioning from Weddings to Branding Photography with Abby GraceAbby Grace Springmann is a wedding photographer turned branding photographer, business coach, educator, speaker, and podcast host of The Artisan CEO podcast.Today she is sharing with us how she transitioned from photographing weddings to branding sessions and how you can make the change and reshape your mindset into branding.Sponsor: GustoReceive $100 after your first paid payroll with Gusto at Lightdarkco.com/gustoFind Abby at:abbygracephotography.comThe Artisan CEO Podcastinstagram.com/abbygracephotoWhat Are We Loving?2022-10-1750 minThe Artisan CEOSeason 1 Wrap-up: Here’s What I’ve LearnedWhat a ride it’s been over the last couple of months! This officially marks the end of season 1 of The Artisan CEO, and I’m not even close to being done! Let's round things out with a flourish- I'm sharing four lessons I’ve learned from working on this first season of the podcast.I’ll be working on the next set of episodes over this two week break, so if there’s a specific topic you’re hoping I’ll cover next season, I’d love to hear from you- head on over to Instagram and...2022-10-1008 minThe Artisan CEODitch the Social Media Hamster WheelOn this episode, we’ll be talking about why you need to diversify your marketing channels beyond Social Media. Remember when the Meta platforms experienced a massive outage in November 2021? Millions were left disconnected from their followers, friends, and family. It highlighted the risks of relying solely on one platform for communication and marketing. We'll be going through Julie Chenell's four buckets of external traffic: Search, Social. Relationship, and Paid and how those apply to your business.Resources mentioned:Season 1, Episode 7: If I Were Starting Over...Julie Chenell: How To Create A Marketing Plan That Doesn't Rel...2022-10-0320 minThe Artisan CEOFour Numbers Every Photographer Needs To KnowOn this episode, we’ll be talking about a topic that often sends shivers down the spine of many creatives: numbers. Numbers aren’t your enemy, even when you’re an artist and feel like your work is on the opposite end of the spectrum from the math side of things. The less afraid you are of facing the numbers, the better you’ll be able to predict your income, know when to course correct (and HOW to do that), and make decisions that will have the biggest payoff, instead of clinging to the “hope for the best” strategy that might e...2022-09-2629 minThe Artisan CEOSix SOPs That'll Save Hours of TimeOn this episode, we’ll delve into the world of streamlining your business operations through the power of Standard Operating Procedures. I'll be sharing some personal anecdotes and practical insights to help you implement SOPs in your own entrepreneurial journey.Resources mentioned:Deep Work by Cal Newport*Brand Photography AcademyHoneybook (get 50% off your first year with this link!)*Wave Accountingabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love...2022-09-1934 minThe Artisan CEOBeing So Good They Can't Ignore YouOn this episode, we’ll be talking about what it takes to become "so good they can't ignore you." I’ve invested a LOT in photography & business education over the years-cumulatively, we’re talking tens of thousands of dollars. Why? Because courses and coaching, even books, they’re all ethical forms of shortcuts! This has lead me to refuse to accept “good enough” as good enough, and to become a forever student. Resources mentioned:Season 1, Episode 7 - If I Were Starting Over...Primed To Launch by Ashlyn CarterOffer Cure by Funnel GorgeousBrand Photography AcademyTop Performer course by Cal NewportSo...2022-09-1226 min
Consider the Wildflowers009. Abby Grace Springmann: When is the Right Time to Pivot?Ever wondered how to pivot your offers, diversify revenue streams, or be both a present mom AND a great CEO?! If so, today’s interview with Abby Grace is a must listen! Real talk Abby showed up and delivered an in depth look at how she pivoted her successful (but all encompassing) wedding photography business into a business model that better aligned with a new season of life and motherhood.If talking about money makes you want to bury your head in the sand (or cry into your pinot noir), don’t tune out today! Abby is right...2022-09-081h 03The Artisan CEOThe Brand Photography Academy Impact with Dennah ReneeOn this episode, I chat with Dennah Renee, good friend of mine and on-set assistant for my travel shoots. She’s been a business owner for over 3 years and is in the process of transitioning into brand photography full time joining Brand Photography Academy in March of 2021. Before that, she had experimented with doing some headshots, but she didn’t know how to get the results she knew were possible. We’ll talk about some of Dennah’s challenges and shifts and how BPA helped her business grow. We’ll go into some depth with pricing and how to respond whe...2022-09-0535 minThe Artisan CEOIf I Were Starting Over...On this episode, we’ll explore the question: "If I had to start my business from scratch, how would I do it?" This question becomes especially relevant in a world where digital assets, like social media followings, can vanish overnight. I share personal insights and experiences from a dozen years in the business, emphasizing the importance of a strong foundation over fleeting success.Resources mentioned:Brand Photography AcademyPre-Shoot Questionnaireabbygrace.co/podcast2022-08-2924 minThe Artisan CEOHow To Get Your First ClientOn this episode, we're diving into a pivotal moment in my career journey – the transition from wedding to brand photography. I'm sharing my accidental foray into brand photography, sparked by a friend's need for cohesive website images. Initially a side offer, it eventually turned into my full-time profession through the strategic use of beta clients to build my portfolio and establish expertise.Resources mentioned:Season 1, Episode 5: Branding 101abbygrace.co/podcast2022-08-2223 minThe Artisan CEOBranding 101On this episode, we’ll be delving deep into the world of branding. It's a term that's buzzing everywhere nowadays, with more brand strategists, designers, and photographers emerging than ever before. But why this sudden surge? Well, let's explore the factors behind this acceleration together.Resources mentioned:Branding FoundationsBrand Photography Academyabbygrace.co/podcast2022-08-1525 min
Doctor Entrepreneur PodcastThe Adaptive Abby Springman: Serving Creative Small Business Through "Cool" Brand Photography.About:
In this episode, Glenn spoke with Abby Springmann of Abby Grace Photography.Glenn has been inspired by the story of how Abby’s prayers were answered after experiencing a setback during the adoption process. Abby’s Abby Grace Photography has allowed her to foster her passion and help support her family. Abby is a brand photographer for “high-performing, creative small business owners.” She loves capturing the images that become eye-catching facets of a brand’s website, from its sales to its funnel opt-in page. Although Abby says this work is her “sweet spot,” she began in another niche...2022-08-1233 minThe Artisan CEOWhy I Left the Wedding IndustryOn this episode, we’ll be talking about the reason behind why I left the wedding industry. I candidly reflect on the pivotal moments, challenges, and triumphs encountered along the way, offering insights into the transformative process of aligning my career with my values and aspirations.Resources mentioned:Brand Photography Academyabbygrace.co/podcast2022-08-0823 minThe Artisan CEOIt's Not About The NailOn this episode, we'll be talking about the struggles of maintaining control in your entrepreneurial journey and how to step back into the driver's seat of your business. I'll discuss the importance of setting boundaries, pacing yourself, and outsourcing tasks to avoid burnout. I'll share practical tips and strategies for regaining control and staying true to your vision as an entrepreneur.Resources mentioned:It's Not About The Nail videoPhotographer's EditAlign Album DesignSocial SquaresSocial CuratorWisestampBoomerang for Gmail appSocial Selling Promptsabbygrace.co/podcast2022-08-0822 minThe Artisan CEOCharge Like A CEOOn this episode, we’ll be jumping into the tricky world of pricing in the creative industry. As an artist, society isn’t going to be the one to tell you you should charge more in order to turn a profit- it’s going to come down to you knowing what it costs to run your business, what you need to bring in in order to meet your financial needs, what kind of long-term savings goals you have like college funds, retirement, heck- even that Disney trip you’ve been wanting to take with your kids! Healthy businesses grow year ove...2022-08-0817 minThe Artisan CEOWhy Not Both?On this episode, we’ll be talking about the delicate balance between artistry and entrepreneurship. I share my personal insights and experiences, exploring how I've learned to harmonize my passion for creativity with the strategic mindset required to run a successful business.Resources mentioned:Brand Photography Academyabbygrace.co/podcast2022-08-0814 minThe Artisan CEOStart Thinking Like An Artisan CEOYou started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killing the joy you once found in your craft.You worry that too much structure will throttle your ability to think creatively…but as it turns out, strategy isn’t suffocating- it’s freeing! And “profit” isn’t a dirty, four-letter word- it’s an essential ingredient in making sure your business runs well and serves the needs of everyone in your sphere of influence- your clients, your loved one, and you. Join b...2022-07-2304 min