Shows
Grace of a Military Child and LifeSeason 3 Episode 47 - Abby Herman - Navy B.R.A.T. - Marine Corps Spouse - Cherry Point Spouse Club Vice President4 December 2024
Grace of a Military Child and Life
Season 3 Episode 47 - Abby Herman - Navy B.R.A.T. - Marine Corps Spouse - Cherry Point Spouse Club Vice President
This week’s episode of Grace of a Military Child and Life welcomes Abby Herman, U.S. Navy BRAT, U.S. Marine Corps Spouse, and Cherry Point Spouse Club Vice President. While Abby did not experience much life as an active duty military child, she speaks to some of the experiences she had as an adult that was brought by her par...
2024-12-0434 min
Your First Digital ProductEpisode 55 - Marketing your product with pillar content with Abby HermanView the show notes at https://scenicroutedigital.com/ep55
2024-03-1942 min
The Impact Ripple - Hiring and Leadership for Visionary Female Business Owners32. How to Leverage AI as Your Tech Teammate with Abby HermanJoin me and Abby Herman, a Fractional Marketing Director, in this fantastic podcast episode that kicks off our AI series for leaders where we uncover the incredible world of AI and its game-changing role in small businesses. Together, we explore the basics of artificial intelligence (AI), how it seamlessly integrates into our daily lives, and how it's making big waves in small businesses with applications like Chatbots and ChatGPT.Abby takes us on a journey of practical examples, showing us firsthand how ChatGPT works its magic in marketing, content creation, and even in crafting Standard O...
2024-01-3150 min
What Are You Made Of?The Power of Podcasting: Abby Herman's Insights for Business OwnersJoin host Mike C-Roc in this captivating episode as he sits down with Abby Herman, a fractional marketing director, content strategist, and podcast manager. Abby is on a mission to help business owners gain visibility for their businesses through personalized content strategies and seamless implementation.
In this episode, Mike and Abby delve into the transformative world of podcasting. Abby's expertise shines as she shares her journey from being a teacher and single mom to becoming a seasoned entrepreneur with a keen focus on content strategy.
The conversation kicks off...
2023-11-3032 min
Ravel RadioRethinking Long-Term Planning: The Power of Flexibility and Spontaneity in Content Creation w/Abby HermanWelcome to Ravel Radio, the podcast where we unravel the world of entrepreneurship and marketing. In today's episode, host Cara is joined by special guest Abby Herman, the owner of The Content Experiment, to dive into the ever-evolving landscape of marketing strategies. Abby shares her frustrations with rigid 12-month plans and the need for flexibility in adapting to unforeseen circumstances. Both Cara and Abby emphasize the importance of building relationships, staying updated with trends, and the value of authenticity in content creation. So grab your headphones and get ready to unravel the secrets of successful marketing on Ravel Radio.
2023-11-0529 min
The Content Experiment PodcastCreating Curiosity on Other People’s Platforms with Nikki RauschYou’ve heard me talk about the importance of showing up on other people’s platforms. Being a podcast guest, speaking at summits, getting on stages…this is how you grow your own audience. But equally important is making sure that these people who you’re getting in front of know who you are, what you do, who you do it for, and how you can help them. Talking about this might feel uncomfortable to some, not knowing how to talk about what you do in a way that feels natural and part of the conversat...
2023-03-0845 min
Created for More PodcastLearn What Your Audience Actually Wants with Abby HermanHow's your business content strategy? In this episode, I have content expert Abby Herman and she's ready to share her genius to help you figure out where to find your audience and how to connect with them.So, what can you expect from this episode? Abby and I talk about…From teaching to creating contentWhat’s your zone of genius?Figure out what content your audience wantsContent creation strategiesAsk Your Audience challengeHere are the resources mentioned in this episode:Website: http://thecontentexperiment.com/Instagram: https://www.instagram.com/thec...
2023-01-2732 min
The Content Experiment Podcast182. Getting Past the Fears and Self-Doubt of Podcasting with Diann WingertI know you have your reasons for not starting your podcast (or putting it on hold), for not using video to elevate your business, or for simply not getting the stuff done you need to do to grow. I can almost guarantee that I’ve used the same reasons as excuses too. But what it really is is self-doubt and fear. Maybe fear of failure or fear or success. Fear that someone will talk badly about something you’ve done. Or even fear that you’ll eventually burn out. This...
2022-05-2555 min
The Content Experiment Podcast179. How to Be a Better Podcast GuestWhether you’re a podcaster looking to grow your own podcast or you’re an online business owner who wants more visibility, being a podcast guest is one of the best ways to do that. But there’s effective podcast guesting and there’s going through the motions. As someone who has hosted 179 podcast episodes, well over half of which have been guest interviews, and appeared on some 40+ podcasts as a guest, I have a thing or two to say about how to be a podcast guest. Sometimes our interviews are effective and we’ve done our “job” as a gue...
2022-05-0421 min
Professional Services Growth and MarketingContent Marketing Strategy with Abby HermanIn this episode, I speak with Abby Herman from The Content Experiment and we lay out the minimum viable content marketing strategy that most businesses need. We talk about how to determine what your audience really wants from you, what are essential pieces of content you need, how to maximize results while minimizing time involved, and the biggest mistakes most business owners make when it comes to marketing strategy. Abby has a 5-day audience challenge that I'm going to do so please check it out and do it with me. Challenge - https://thecontentexperiment.com/s...
2022-03-3038 min
ADHD-ishThe Client Journey in 6 Steps with Abby HermanIf you have an online business (or even a brick-and-mortar business you market online) you are a content marketer. Content includes blogs, podcasts, YouTube channels, email sequences, newsletters, sales pages, social media posts, and even short-form videos on TikTok, Linked In, IG, or FB. Content is everywhere and in order to leverage the know, like, and trust factor, you need to have a strategy, not just put yourself out there in a random way and hope it works. Whether you have a lot to say but it’s all over the place or your mind goes completely blank...
2022-03-2256 min
The Easily Distracted Entrepreneur112. Ditch the Content Marketing Overwhelm with Abby HermanYou’re ready to plan for 2022, and that includes creating content to market your products and services. But you’re so overwhelmed with #AllTheThings you’re “supposed” to do. There’s a huge pull to try to do it all and be everywhere. And while putting yourself out there online is important, it is possible to do it without the overwhelm…and without hiring it out. On this episode of the podcast, I’m chatting with Abby Herman of The Content Experiment about creating a minimum viable content marketing strategy. I have to warn you that we do talk...
2022-01-1241 min
Coach with ClarityCreating Content for Your Coaching Business with Abby HermanHow do you create content that stands out and serves your audience all without feeling overwhelmed? Abby Herman joins us today for a phenomenal conversation all about using your content to build your business. Abby is the founder and CEO of The Content Experiment where she is devoted to being your lead strategist, writer, and speaker on all things content strategy and development. In this episode, Abby shifts our perspective on content, what it means to show up, connecting with our ideal clients, and more! If you want to learn more a...
2022-01-1030 min
The Content Experiment Podcast153. Your To-Do List is Doing You No Favors with Mridu ParikhWe have all our own strategies for creating productivity in our lives: Pomodoro method, to-do lists (both digital and analog), time blocking, time tracking, you name it. And I’ve tried it all, to some success. But rather than writing and rewriting your to-do list from day to day and week to week (you know who you are!), what if you had a true system to follow that ensured you got it all done so you could achieve work-life harmony? That’s exactly what this week’s guest, Mridu Parikh, gives us the framework that we nee...
2021-11-0344 min
Business By The Books with Danielle HaydenThe power of recurring revenue and knowing your numbers with Abby HermanHow do you shift from solely taking on project-based work to securing rock-solid recurring revenue? Today's guest Abby Herman is coming on the show to reveal how she did just that. Listen in to hear about how Abby created security in her business by cultivating long-term relationships with clients. Plus, hear about how she significantly increased her rates with confidence (despite facing money mindset roadblocks along the way). And don't miss the strategy that Abby is sharing that allowed her to raise her rates with zero pushback from her clients! Connect...
2021-08-201h 00Business By The Books with Danielle HaydenThe power of recurring revenue and knowing your numbers with Abby HermanHow do you shift from solely taking on project-based work to securing rock-solid recurring revenue? Today's guest Abby Herman is coming on the show to reveal how she did just that. Listen in to hear about how Abby created security in her business by cultivating long-term relationships with clients. Plus, hear about how she significantly increased her rates with confidence (despite facing money mindset roadblocks along the way). And don't miss the strategy that Abby is sharing that allowed her to raise her rates with zero pushback from her clients! Connect...
2021-08-201h 00
The Content Experiment Podcast124. Leveraging Other People’s Audiences with Lisa Simone RichardsYou landed a guest spot on a podcast. The publicity for your business is great, but how will you STAY in front of the new audience once the recording ends? For most people, there is a BIG missing piece reducing the value of their guest appearances—a clear, decisive call to action. We’ve talked a ton about getting in front of new audiences on other people’s stages, but creating a true next step is something that SO many people miss. In today’s episode, I’m chatting with Lisa Simone Richards about getting new audienc...
2021-05-3138 min
The Content Experiment Podcast123. Behind the Scenes of The Content ExperimentLife is a journey. Business ownership is a journey. And sometimes, it's even a roller coaster. A lot of blood, sweat, and tears have gone into creating this business—and quite a bit of anxiety also. Sounds familiar? I’m sure it does. I’m giving you a little peek behind the scenes of The Content Experiment-—a bit of where it started back in 2007, how it’s grown since I left my day job in 2013, where we are now, and where I hope to be. The last thirteen years have been quite a journey. Today I’m...
2021-05-2726 min
The Content Experiment Podcast122. Breaking the Rules in Your Business with Wendy BreakstoneYou started your own business because you wanted to forge your path. Only to find a surplus of online gurus who have all the opinions about what YOU need to do to grow and market YOUR business. The truth is they don’t know what is best for you—you do! Today I’m chatting with Wendy Breakstone, online marketing and sales operation expert and host of the Rulebreaker’s Marketing & Sales Summit. Wendy is passionate about doing things your own way to bring more ease into your business. If it burns you out, freaks you out...
2021-05-2442 min
The Veterinary Marketing PodcastEpisode 225: How Content and Email Marketing Can Help Your Practice Grow With Abby HermanIn today's episode, I am joined by special guest Abby Herman content and email marketing extraordinaire from The Content Experiment where we discuss content marketing but more specifically email marketing and how you can use email marketing in your veterinary practice to grow. Abby has been working with her business full time since 2016 where she has helped many people with their content marketing and email marketing. Her company helps their clients build out strategies for their content marketing around what they want to share and put out for their audiences. Veterinary practices can grow their...
2021-05-1832 min
The Content Experiment Podcast121. Leveling Up Your Virtual Summit with Krista MillerIn August 2020, I didn’t have plans to host a summit. I didn’t have a team and I definitely didn’t have the time to put an online event together. Know the feeling? After chatting with Krista in episode 55, the idea started percolating and seven months later my first summit baby was born. I loved that conversation I had with Krista because I feel like it really laid the foundation for what it looks like to host a summit—without gaining too many extra gray hairs. Now that I’ve been there and done that—and ma...
2021-05-1745 min
The Content Experiment Podcast120. Knowing and Growing Your Client JourneyOne of those things that we hear a lot about is the client journey--the path people take with your brand. The truth is the client journey starts well before the initial discovery call. Your client’s journey begins the moment they’ve identified the problem that you solve. In this episode, I’m going to walk you through the client journey--what the stages are, what that content looks like, and some special considerations for the types of content you might create. And, as always, I do this with the caveat that you need to do what works for you...
2021-05-1318 min
The Content Experiment Podcast119. Enhancing Leadership Through Vulnerability with Wendy RyanMost people associate vulnerability with weakness. In reality, vulnerability is closely related to authenticity and integrity—all traits a strong leader should embody. Today we’re talking about, you guessed it—leadership. My guest is my amazing client Wendy Ryan, CEO of Kadabra, who works with organizations on leadership, change, allyship, equity, and inclusion. Wendy and I talk about vulnerability among leaders, what it looks like, what’s appropriate vulnerability (and when we’ve gone too far). This is such an important conversation because, as small business owners, it’s important to recognize how much impact we hav...
2021-05-1038 min
The Content Experiment Podcast118. Creating Meaningful Connections with Kathy KastenYou’ve heard me say it before—you can’t do your business journey alone. But how do you create meaningful, genuine, and authentic connections from a 20-minute Zoom call? Don’t worry, it is still possible. Today, I’m chatting with Kathy Kasten, an executive coach and trainer and CEO of Lion Crest Leadership about all things connection--and how to navigate true connection online. We touch on communicating with people from different backgrounds, making your team feel truly like a team, avoiding common mistakes some business owners make when trying to connect with others, and strateg...
2021-05-0345 min
The Content Experiment Podcast117. Surrounding Yourself with the Right PeopleThe truth is many small businesses don’t succeed. The health and success of your business don’t necessarily equate to who works the hardest (even though hard work is a BIG part of it). Your success and staying power depend on WHO you surround yourself with and HOW you show up for them. Today I’m talking about the other people in (and around) your business—your business friends, the people you mastermind with, the leaders and members of programs you’re involved in (both paid and unpaid), your clients, and so on. If you ta...
2021-04-2914 min
The Content Experiment Podcast116. Embodying Your Brand with Trish TaylorYou know you need a content strategy. But what about the visual side of your content? How are you creating a confident look and feel that represents you—authentically? Today’s guest is a personal stylist who does SO much more than tell you what to wear. She supports you in your messaging and empowers you to step into the most confident version of yourself. I’m chatting with Trish Taylor, a stylist and brand embodiment coach, about cultivating confidence to show up, messaging, aligned visibility, and so much more. She shares how she works with c...
2021-04-2640 min
The Content Experiment Podcast115. Streamlining Your Online Summit with Jamie BoggelnYou wear all the hats in your business—but let’s face it, there absolutely comes a point in your business where you can’t do it all alone. Often the first place we hire help is with a virtual assistant. Today’s guest is Jamie Boggeln, a virtual assistant who specializes in helping business owners pull off summits. Jamie and I talk about how summits have changed over the years (she hosted her first summit in 2014), how YOU can learn to let go of doing ALL the things, and some best practices for hosting your own...
2021-04-1933 min
The Content Experiment Podcast114. Doing Your Own Thing With Your ContentAre you doing YOU in business? It’s so tempting to take someone’s teachings and ideas and implement them into your own business without thinking about the impact. Learning new strategies and concepts is part of doing business, but being the CEO means that you take the time to find ways that these new ideas work in your business. Because not everything will...and you also don’t have time to implement everything into your business. Listen in to this episode as I give you permission to do your own thing with your content (and th...
2021-04-1511 min
The Content Experiment Podcast113. Putting the Spark in Your Brand with Terri BurkeWaiting until you're 100% ready is a setup. Chances are you’ll never be completely ready to do anything. Just DO the thing, my friend. Try out something new and do the thing. You don’t have to be ready—but you do have to be willing. Today we’re talking about branding and visibility...specifically your brand photos. I’m chatting with Terri Burke, a branding photographer who has a mission to bring her message to more business owners. Terri is pivoting in her business and hosting a summit, Release Your Spark, at the same time. Soun...
2021-04-1244 min
The Content Experiment Podcast112. Build Your Copywriting Muscle with Kate DosterWhy aren’t you emailing your list? 🤔 Are you worried about coming across as desperate and salesy or is your email list too small to try? 🤷♀️ It all boils down to confidence.✨ The good news is the more you flex your confidence muscle, the better you get. After all, being on your email list is a privilege. 💁♀️ On today’s episode, Kate and I chat about email best practices, how to create an email sequence that sells, why client avatars aren’t all they’re cracked up to be (you know I love that topic!) and so much more. 🤩 List...
2021-04-0549 min
The Content Experiment Podcast111. Lessons from Hosting a SummitIn case you weren’t paying attention, The Content Experiment recently hosted a summit. It both was wildly successful AND gave us the framework for doing a lot of things differently next time. (Yes, there will be a next time.) ✨ If you’ve been curious about what was going on behind the scenes before, during, and after the summit, this is the episode where I’m dishing it out. 💁♀️ In today’s episode, I’m sharing what worked, what didn’t work, and what we’re changing for The Content Experiment Summit 2.0. Listen in now! 🎧 Mentioned in This Epis
2021-04-0127 min
The Content Experiment Podcast110. Developing Your Money Mindset with Emily KingCreating content is necessary to grow your business. But gaining the visibility you need to attract the right audience can leave you wondering if you or your content is even good enough. The problem isn’t the content. It’s your mindset. It takes some guts to put yourself out there. You have to make sure your head is in the right place, identify self-limiting beliefs, and find the resiliency to keep ongoing. Today I’m chatting with Emily King, a wealth and abundance coach for entrepreneurial women. Emily talks us through manifestation, meditati...
2021-03-2946 min
The Content Experiment Podcast109. Stepping Up Your Video Strategy with Holly GillenAre you avoiding incorporating a video strategy into your business? Planning video content doesn’t have to mean reinventing the wheel. Try out a few things, experiment, and realize it will take some time to get there. Video is a long-term strategy. Today on the podcast I have my very first repeat guest to talk you off of your camera-shy ledge! I’m talking with Holly Gillen about creating a video strategy that’s right for you and up-leveling the quality and content of your videos. Holly explains how to make sure that what you’re creati...
2021-03-2240 min
The Content Experiment Podcast108. Using Data to Drive Content Creation with Jennifer GrayebSitting in front of your Google Analytics dashboard is probably not your idea of a good time. But with a little help from your data, you can stop blindly publishing content and start making informed decisions about what content you need to share with your audience. I promise you’ll save SO much time and frustration. In today’s episode, I’m chatting with Jennifer Grayeb, CEO of The Nimble Co. about data—data to help drive what content you’re creating, the data you should be paying attention to, and data you can let go of. And...
2021-03-1337 min
The Content Experiment Podcast107. Seducing Your Audience with Kristin ArilusAre you holding yourself back from making big changes in your business because you’re afraid to lose sales? Or that people won’t be able to find you online? In today’s episode I’m chatting with Kristin Arilus, founder of The Foreplay Factory, about not letting fear hold you back, seducing your audience, and taking your customers to the boom boom room--metaphorically speaking. And, of course, Kristin is one of the speakers at The Content Experiment Summit starting March 15, 2021. Registration is now open! Tune in! Mentioned in This Episode The Fou...
2021-03-1144 min
The Content Experiment Podcast106: Creating Systems to Stay Sane in Your Business with Theresa TruongYou can’t just create content and push it out there when you feel like it. You need a strategy, and you most definitely need to have systems to help you stay in the flow and reduce the amount of time and frustration you’re feeling around content and marketing. In today’s episode, I’m chatting with Theresa Truong, founder of Loop Link, about what a director of operations can do for your business, the importance of standard operating procedures, how to simplify your content creation--and why you need to create content just for internal use. An...
2021-03-0835 min
The Content Experiment Podcast105. Making the Most of Affiliate Marketing with Zoe LindaPartnering with affiliates is a great way to boost your income and connect with your community on a deeper level. Your affiliates attract new audiences and sales that you wouldn’t have found yourself, all while you both generate income from your collaboration. In today’s episode, Zoe and I chat about what affiliate marketing actually is, why paying out affiliates is a GOOD thing, how much commission you should give your affiliates, why you should be selective about your affiliates, and so much more. Zoe will be one of the speakers at The Content Exper...
2021-03-0438 min
The Content Experiment Podcast104. Demystifying Search Engine Optimization with Megan ClarkeWith over 6 BILLION Google searches a day, how are you making your business searchable? And once visitors make it to your site, what are you doing to make sure they stay? Today on The Content Experiment Podcast, Megan Clarke of Clapping Dog Media and I explore why good SEO is good business, how to get found on Google, and what makes a great meta description -- and how talking about what you know can lead to great SEO for your site! Megan is also one of the presenters at The Content Experiment Summit. Registration is n...
2021-03-0137 min
The Content Experiment Podcast103. Maximizing Your Message with Maggie Frank-HsuYour story is what sets you apart. No one does what you do, how you do it. But what’s holding you back from getting your story out there? Today we’re talking about creating your message and how to get your vision to come across, whether it’s you creating the content or you’re hiring someone else to create it for you. Because yes, you CAN hire someone to create for you and still have it be YOURS. On this episode of The Content Experiment Podcast, ghostwriter and book writing coach, Maggie Frank-Hsu, talks ab...
2021-02-2742 min
The Content Experiment Podcast102: Creating Email that Converts with Eman IsmailEmail marketing is tough. It requires hard work, consistency, and a lot of strategy. When was the last time you emailed your list? Or better yet, got a solid return on your efforts? Establishing a rapport with your audience via email is a powerful way to create genuine relationships without coming across as sleazy or annoying. Today’s guest is Eman Ismail, an email conversion strategist, and copywriter and founder of InkHouse. She shares why you need nurturing emails for your business, how to develop a two-way conversation with your audience, how to get new su...
2021-02-2537 min
The Content Experiment Podcast101: The Power of Pinterest with Amber PetersonYou know Pinterest is a great resource for recipes and crafting, but did you realize that Pinterest is actually a powerful, search engine (not social media platform) that exists solely to drive traffic to your website? Amber Peterson, Pinterest Specialist and Founder of Pinwheel Strategic Marketing, and I chat about how to give all your archived content new life on Pinterest, how to create eye-catching actionable pins, and how to convert audiences once they arrive at your site. To learn more from Amber about leveraging the power of Pinterest in your business, don’t forget to...
2021-02-2235 min
The Content Experiment Podcast100: The Content ExperimentCan you believe we are celebrating the 100th episode of The Content Experiment Podcast? If you were expecting The Stories in Small Business Podcast, you’re in the right place. Welcome to version 2.0-- and you’re going to love it. We will continue to explore what increases value for your audience and what grows your business without all the noise and the fluff. On today’s episode, I’m sharing why it’s important to take the big-name online business and marketing “guru” advice with a grain of salt and encouraging you to forge your own content market...
2021-02-1818 min
The Content Experiment Podcast099: Creating Quality Connections and Collaborations with Nicole BateyMaking friends is scary, but completely necessary. You can’t do this business thing alone, but how do you make quality relationships that you want to invest in while also finding people who want to invest in you? In this episode, Nicole Batey and I chat about how to establish genuine connections, making a killer speaker line up at your virtual conference, and why collaborating with your biz besties isn’t always the best move. Learn more from Nicole at The Content Experiment Summit in March 2021, where she will be talking about all things collaboration and u...
2021-02-1534 min
The Content Experiment Podcast098: The Lost Art of Handwritten Notes with David WachsFinding genuine ways to connect with clients and keeping your business top of mind can feel daunting, especially when everyone is constantly inundated with digital messages and notifications. Today on the podcast, David Wachs offers up some specific examples of how a handwritten note can build brand loyalty and how you can send notes to your clients--without taking a lot of time out of your day. Don’t miss David at The Content Experiment Summit! Sign up to get on the waiting list so you can be one of the first to register. Registration opens Feb...
2021-02-1331 min
The Content Experiment Podcast097: How to Deliver Powerful Presentations with Mike GaninoCreating memorable presentations has always been an important part of business. But how do you create a compelling and engaging experience for your audience when you can’t stop staring at your own face on Zoom? Today on the podcast, I’m talking with Mike Ganino, public speaking and storytelling pro, about bringing energy to your presentations, creating a personalized connection with your audience, and three easy adjustments you can make right now to become a presentation professional. Mike will be speaking at The Content Experiment Summit in March 2021, and I cannot wait! Sign up to ge...
2021-02-1148 min
The Content Experiment Podcast096: Clearing Digital Clutter with Dara SklarDigi-clutter is easy to hide from view, but it stunts your ability to find what you need (quickly), to be productive, and especially to delegate and collaborate with others. In this episode, I’m talking to Dara Sklar, a Google tools pro and master of improving efficiency through digital organization. We talk about how to clear digital clutter, getting closer to the elusive Inbox Zero, and how to ‘Jerry Seinfield’ your way to a clearer, more productive digital space. I am thrilled that Dara is speaking at The Content Experiment Summit in March 2021. Sign up to get...
2021-02-0844 min
The Content Experiment Podcast095: Cultivating Connection with Virtual Events with Emily MurnenIf 2020 taught us anything, it’s that not all virtual events are created equal. But that doesn’t mean that you should write off the idea of creating your own virtual event to connect with your community (…even online) and grow your business. On today’s podcast, Emily Muren and I talk about how to create your own high-quality, engaging virtual event, and how to convert your in-person event to a successful online event without compromising engagement, connection, or quality. We also explore ways to avoid Zoom gloom, get people talking, and make your event successful no matter t...
2021-02-0439 min
The Content Experiment Podcast094: Using Messenger to Connect to Your Audience with Jenna DancyHave you ever looked at your business Facebook Messenger, only to find that you have weeks-old messages you never replied to? Yep, I’ve been there! On more than one occasion. On today’s episode of the Stories in Small Business Podcast, Jenna Dancy is sharing how to use messenger bots to build relationships with followers and turn those into sales--without feeling sleazy. Jenna goes into how you can make the messages feel like a conversation, how they work, and what you need to get started. Hint: You need to have a strategy! Tune...
2021-02-0131 min
The Content Experiment Podcast093: Using Live Video to Grow Connection with Alicia HendersonBelieve it or not, anyone can use live video to grow their audience and build connections – even introverts. And it’s not the end of the world – or the broadcast – if the Amazon delivery driver rings your bell or your toddler needs attention. How do we deal with such disruptions, and what are the dos and don’ts of making live videos to benefit your business? How does one even get started? Today on the podcast, guest Alicia Henderson and I talk about strategies for using live video to portray confidence, developing content and contacts, the import...
2021-01-3048 min
The Content Experiment Podcast092: Utilizing Media and Publicity in Your Business with Christina NicholsonChurning out your own content is great, but having the social proof and credibility of a media mention is absolute gold. Sometimes, as business owners, we overlook more traditional means of publicity because at first glance it might not seem like the right fit for our company. Or we might not be sure what to do with that publicity once we get it. Today on the Stories in Small Business podcast, I’m chatting with Christina Nicholson, a former reporter turned PR entrepreneur, about the importance of getting on local media--even if you’re an online...
2021-01-2841 min
The Content Experiment Podcast091: Video Isn’t About You with Marvin FlavienYou know video is important for your business, but you’re over Instagram stories and Facebook lives. Those are easy places to start, but you’re ready for some more original ideas. Video is huge for business, and today’s guest, Marvin Flavien, has some new ideas for where to use video so that it feels good to you and gets you the return on your investment you’re looking for. In this episode, we talk about how to get started with video, what it looks like to work with a video pro, what not to inclu...
2021-01-2532 min
The Content Experiment Podcast090: Is Your Content Accessible to Everyone? with Erin PerkinsYour audience needs to be able to consume your content. They need to know where it is, how to get their hands (or eyes or ears) on it and they need to be able to physically consume it. But what if your audience has an impairment that makes consuming your content difficult? Accessibility might be in the back of your mind like it was for me, but it’s time to think about it--and do something about it too. Today’s guest, Erin Perkins, approached me in a Facebook group to ask how I was...
2021-01-2148 min
The Content Experiment Podcast089: Making a Sale Isn’t the End with Desola DavisMaking a sale should not be the ultimate goal or the finish line of your marketing and business building. Yes, a sale is great, and necessary so you can stay in business. But your work with your customers is far from over when you make that sale. What happens next? How do you ensure the success of your customers? What happens when they’ve had success with whatever you’re selling? This is what so many business owners forget when planning out their customer journey. On today’s episode, Desola Davis shares how to look at you...
2021-01-1849 min
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix454: [success] Letting Go of Control as You Grow with Abby HermanI'm so excited to welcome back our client, Abby Herman, to talk about how her business experienced over 50% growth in the past two years. Abby is a content strategist and coach for business owners who want to gain visibility by using her personalized content strategies and implementation. As she experienced a significant increase in revenue, the only way to keep up was to let go of control and grow her team. Join us this episode as Abby shares how her business grew in a different direction than she anticipated, and how she kept up with...
2021-01-1438 minThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix454: [success] Letting Go of Control as You Grow with Abby HermanI’m so excited to welcome back our client, Abby Herman, to talk about how her business experienced over 50% growth in the past two years. Abby is a content strategist and coach for business owners who want to gain visibility by using her personalized content strategies and implementation. As she experienced a significant increase in revenue, the only way to keep up was to let go of control and grow her team. Join us this episode as Abby shares how her business grew in a different direction than she anticipated, and how she kept up wi...
2021-01-1438 min
The Content Experiment Podcast088: Creating Your Own IKEA Funnel with Ryan TurnerFunnels are a huge part of business today. They’re seen as a necessity for running an online business because we all want to automate everything. So, we set up a funnel, turn it on, then sit back to watch the sales roll in. Right? That’s not the way it works. Yes, funnels are great and they’re an incredibly easy way to guide audience members through a path from just getting to know your brand to buying from you and beyond. But funnels aren’t what will save your business. On today’s episode, R...
2021-01-1443 min
The Content Experiment Podcast087: Being True to Yourself in Business with Helen TremethickBeing true to yourself and your values is the only way to live, in my humble opinion. But doing that in a big, public space like your business--or the internet--can feel hard. But wouldn’t you rather be yourself and attract the right people to you every day than having calls with people who aren’t sure...and who don’t quite know if you’re for them (and vice versa)...and who don’t get you incredibly excited to get to work each day? Today on the podcast, guest Helen Tremethick and I talk about why b...
2021-01-1138 min
The Content Experiment Podcast086: Using Facebook as a Tool for Your Business with Julia JergIf you’re a business owner, you’re probably on Facebook. (Shoot...if you’re human, you’re probably on Facebook.) But the nuances of being active, attracting audiences, and being found on Facebook elude so many. Today on the podcast, I’m chatting with Julia Jerg, a social media marketing coach who specializes in helping business owners elevate their visibility on Facebook. She’s also a nomad with two young kids and I loved our conversation about how she navigates it all. Julia is also one of the speakers at The Content Experiment Summit in March 202...
2021-01-0744 min
The Content Experiment Podcast085: Establishing a Podcast to Grow Your Business with Coach ChrisIs starting a podcast one of your goals? It’s such a great way to connect with your audience right where they are. And it’s a whole lot easier than you think it is. Just ask this week’s guest, Chris Hines. He started his podcast by recording in his bathroom--the only place where he could find the quiet he needed. But he’s grown that podcast into a business where he teaches others how to monetize their podcasts. Through his own goal-setting and forward-thinking, Coach Chris was able to make the pivot he needed to grow his...
2021-01-0439 min
The Content Experiment Podcast84. Why Content is Really One Big ExperimentContent and marketing is a huge struggle for so many business owners, mostly because you’re afraid you’ll get something wrong. And anything less than perfect is unacceptable, right? Nope, wrong! Done is always better than perfect and imperfection shows that you’re human. Just put your content out there, see how it lands, then make adjustments as you go. Of course, you still need to do your homework and talk to your audience about what they need and want from you. But rather than try to make every piece of content you produce perfect...
2020-12-3118 min
The Content Experiment Podcast083: Prepping for 2021 Without the OverwhelmGetting ready for the new year is always one of my favorite things. There’s just nothing like the quiet of the inbox around the holidays and the behind the scenes planning that goes on. The biggest downside, I think, is that there are so many possibilities. It’s tempting to start everything fresh and to change course completely. This year I’m taking a bit of a different approach. I’m looking at some of the little things in my business and my life and planning next year based on those. They include my values, m...
2020-12-2819 min
The Content Experiment Podcast082: Making Business Work for YOU with Melissa RoseStarting a new business is scary; starting a business as a single mom with five little ones depending on you while navigating the emotions of a divorce is even more so. But where there’s a will, there’s a way. And today’s guest, Melissa Rose, dug in and made it work. This episode is for all of you who feel like you need to look and be perfect online. You don’t. In fact, it’s time to stop following all those accounts that make you feel bad or like you’re not enough. Melissa and I talk a...
2020-12-2140 min
The Content Experiment Podcast081: Choosing the Right Social Platform for Your BizBeing active on social media is tough. It’s time-consuming, there’s the endless (oops!) scroll to consider, and you’re not really sure if you’re showing up in the right place. And my guess is that you may not even consider all the social media platforms out there. On today’s episode, I’m not going to wave a magic wand and you’ll suddenly know which platform is the right one for you and your business. Instead, we’re going to take a quick look at all the options out there--and I think you’ll be surprised at...
2020-12-1724 min
The Content Experiment Podcast080: How to Use Instagram Imperfectly with Jillian O’KeefeThat perfectly curated Instagram feed is not a business goal, not by a longshot.
2020-12-1447 min
The Content Experiment Podcast079: Leveraging Simple LinkedIn Strategies with Louise BroganI think LinkedIn gets swept to the side in the online business world. We’re so focused on connecting on Instagram and being active in Facebook groups that we get stuck in the scroll and forget that our audience might be on LinkedIn. I’m completely guilty of that too, and I know that many of my 1:1 clients are actually hanging out on LinkedIn. So let’s stop forgetting about this network-building platform and dig into why LinkedIn is so important for our businesses. And to be fair, LinkedIn isn’t for every business. Just like Instagram or Twitt...
2020-12-0743 min
The Content Experiment Podcast078: Plan Your Content for 2021... Sort OfI know you’ve seen the podcast episodes, blog posts, and ads for online tools that all promise a quick and easy way to plan out your content for weeks, months, even years at a time. I’m guessing that’s why you clicked on this episode and decided you’d give it a try. Well, the title might be a little clickbaity. Because it’s not going to teach you how to plan out your content for the coming year. Why? Because frankly, that’s not possible. There are so many reasons why I don’t want y...
2020-12-0331 min
The Content Experiment Podcast077: Consistent Branding Across the Internet with Jessica MorrisonBranding is essential to ensuring your business is recognizable to others. It’s what makes you stand out and more visible across social media. Without consistency, others won’t be able to identify who you are and what you do. But branding is much more than your fonts and colors. It’s about building a strong foundation for your business and ensuring that you’re solid in delivering the right message. Today’s guest on the Stories in Small Business podcast is a branding expert, and one that specializes in working with business owners who might have...
2020-11-3030 min
The Content Experiment Podcast076: How to Plan Strategically for Uncertainty with Kim DawsonThis year has been a doozie, but that doesn’t mean you should pack up shop and give up. It means that you need to look at the opportunities you now have--and run with them. So says Kim Dawson, business strategist, lifelong entrepreneur, and also today’s guest. We can’t control what’s happening in the world, but we can control how we react to it. I believe if we react with positivity and think about how we can shift and adjust to meet today where it is, we’ll succeed. Kim and I dig into h...
2020-11-2345 min
The Content Experiment Podcast075: Don’t Overthink Content and Just Do SomethingFor so many business owners, the idea of creating content is paralyzing. To so many, content is synonymous with blog or writing. And while, yes, a lot of content is written. SO much is not. (BTW, it’s also really easy to get help with your written content. Just sayin’.) But that’s not what this episode is about. It’s about how to think about content in a different way, in a way that makes it easy to simply put something out there and to stop overthinking it. Yes, content should be professional and thought...
2020-11-1908 min
The Content Experiment Podcast074: Scale Your Impact and Income with a Course with Emily WalkerWith the whole world moving online in 2020, maybe it feels like a good time to create a course for your business. You’re not alone! Courses and summits are ruling the interwebs--and for good reason. With conferences and retreats canceled, we’re all looking for ways to reach our audience online. But maybe the thought of creating a course feels overwhelming to you. After all, looking at some of the courses you’ve bought (or thought about buying) you’re terrified of the work. Hours of videos, pages and pages (and pages!) of workbooks and downloadables, all the bonu...
2020-11-1640 min
The Content Experiment Podcast073: Repurposing Content for Maximum ROI with Amy WoodsYou take time and money to create content. Wouldn’t it be great if you could use that content over and over again--in multiple different ways? Well, you can! And today’s guest is going to tell you exactly how to do that. Your content isn’t meant to sit on a shelf and collect dust after you’ve shared it once. Keep it alive by finding new uses for it. In this episode, we talk about: What content repurposing really means (it’s not transcribing your podcasts and videos) What content repurposing ISN’T--and why t...
2020-11-0951 min
The Content Experiment Podcast072: A Word About Providing (and Buying) ServicesNo matter what kind of business you run or what your life looks like, you pay people for services. Whether it’s a tune-up for your car, your virtual assistant for posting social media posts for you, a business coach to guide you to your next goal or an accountant to help with your taxes or bookkeeping...you don’t do life or business alone. But something that comes up again and again (and again!) is how people charge and pay for these services. Fees for services should not be simply the amount of time it takes for...
2020-11-0516 min
The Content Experiment Podcast071: Making Branding About More Than Your Logo with Katie SaundersYou know how important it is that the images in your business look branded. Same colors on graphics, same color scheme and feel in your photos, same fonts. But branding goes well beyond colors and fonts and logos. Your branding is also about the feel of your business. The way your messaging and the way you work with your clients make them feel. It’s about your mission and values, and how you present yourself online and offline. I love how deep into all of this my conversation with Katie Saunders of Pop & Grey gets in...
2020-11-0236 min
The Sassy Strategist: Build a Profitable Business and a Lifestyle You LoveFrom Copywriter To CEO With Content Strategist Abby HermanLike many small business owners, Abby started her business on the side, working as a copywriter and content creator, while working full-time as a school teacher. She now runs a successful business with employees of her own. On this episode of the podcast, Abby and I talk about taking your business through many different stages of growth, including updating, or even changing your services as your expertise and your market grow, learning to let go as we begin to hire contractors and employees, and the many mistakes we make along the way (Abby confesses to going through...
2020-10-3037 min
THE BETTER BELLY PODCAST - Natural Constipation Remedies, Acid Reflux, Hormones, Gut Health, Functional Medicine13// Drop Sugar Cravings, Lose Weight, and Get Glowing Skin [Client Testimonial - Abby Herman]Who is ready to hear a CLIENT TESTIMONIAL from one of my clients?!Abby Herman is a 6-figure business owner, content marketing strategist and coach, course creator, mother, and ultra-marathon runner!When Abby first came to me, she was suffering from bloating, gassiness, constipation, achy joints and muscles, and intense sugar cravings.In just THREE MONTHS, Abby’s health has made a complete 180-degree turn. She no longer needs naps throughout the day, and she is getting COMPLIMENTS on how she has visually transformed on her face, skin, and hair.Are yo...
2020-10-2959 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursHow to Build a Content Strategy for Your Business with Abby HermanSend us a textWe all know that creating content is a fantastic way to showcase your expertise and your experience and to help potential clients understand why they should work with you. But how do you figure out exactly what that content should be or how to make sure that you're doing it strategically, not just throwing a bunch of proverbial spaghetti at the wall? Well, in this episode, I am talking with my dear friend, Abby Herman, about how we can get more strategic about our content marketing.Connect with Me:
2020-10-2937 min
The Content Experiment Podcast070: Know Your Personal & Biz Numbers with Keina NewellYou know you need to know your numbers in your business, but do you know how connected your business and personal numbers really are? If your business is your livelihood, the answer is “very much so”. That’s why I knew this conversation I had with Keina Newell of Wealth Over Now was so important. Keina helps people get more clarity over their numbers--both personal finances and business finances. And in this episode, we talk about the impact that debt has on your finances--and how to get past the mindset that paying off debt means less mo...
2020-10-2634 min
The Content Experiment Podcast069: Difference Between B2B and B2C MarketingMarketing your business doesn’t need to be as difficult as you might be making it. The challenge is that many marketers talk about marketing and content in blanket statements, that this works or no you shouldn’t do that. (I’m guilty of that too.) Here’s the thing: So much of marketing (and, frankly, business in general) depends. It depends on what you’re selling, what type of business you have, what your goals are, who your audience is, and so much more. So I wanted to take an episode and talk about the differ...
2020-10-2211 min
The Content Experiment Podcast068: How to Market Your Product Business with Sue MonhaitThere’s a lot of talk online about marketing for online businesses, and I hear from product-based businesses that they feel forgotten about. I don’t blame them! And even as an online, service-based business, I’ve seen it. But so many product businesses have seen a huge hit to their income during the season of this pandemic. Brick and mortar shops closed up and even if they opened back up quickly, many people haven’t felt safe to go back in person. Farmer’s markets and other events also closed for much of the summer, which is a busy...
2020-10-1949 min
The Content Experiment Podcast067: Making Time for a Side Hustle with Kari RobertsWorking a side hustle is no joke. You have to find time around your day job, personal responsibilities, life… Today’s guest on the Stories in Small Business podcast has made not one but TWO side hustles her norm, along with a part time job as a physical therapist. But Kari Roberts has made it work and has no plans to leave her day job. This episode isn’t just for side hustlers; it’s for anyone who struggles to find the time to fit client work and work ON the business--instead of only IN the busi...
2020-10-1239 min
The Content Experiment Podcast066: Nurturing Buyers After the Digital Product SaleWhat happens after you sell a digital product? Do you wish your buyers well and be on your way? That’s one way to do it--if you don’t care about the relationship you have with your buyers or their success. A better way is to nurture them after the sale. Check in with them periodically to make sure they know how to access what they purchased and remind them of the incentive for doing the thing. (What’s that incentive? Well, it’s the reason they bought the product in the first place. The successf...
2020-10-0819 min
Hope Motivates ActionS03 | 04 - Hope as an investment in life with Abby HermanCan't wait for you to meet another awesome human, Abby Herman, in this week's episode of the podcast. When I first met Abby, she was offering me hope in the form of content strategy for my website but since then, she's become a really great friend. One of the things I appreciate the most about Abby is her focus and dedication to personal and professional development - her intentional investment in herself and her business. As another podcast guest told me, "We often buy multiple houses, multiple vehicles, and invest in multiple educations in our lives but with only...
2020-09-0239 min
The Content Experiment Podcast049: The Power of Building a Content Strategy with Caitlin FaasBuilding a content strategy is essential if you want to get more visible online. It saves time and helps target your message, and it also gives you so much clarity in your business. But don’t take my word for it! Listen to what my client and friend Caitlin Faas has to say! In this episode, Caitlin talks about how she finds the time to do all the things that need to be done in her business--including her content strategy and development. We talk about what content she’s creating, how it’s impacting her busine...
2020-07-2029 min
Pitched: Real Stories of Pitching Bold IdeasPodcast Interviews as a Part of Content Strategy with Abby HermanAs a listener of the Go Pitch Yourself podcast, I know you're looking to increase your visibility and share your passion and expertise with others. But, if you create the content to support those outreach efforts without a solid strategy in place, you'll likely spend a ton of time and energy to get less than stellar results. Abby Herman is a content strategist, business consultant and podcaster. She helps business owners increase their visibility through personalized content strategies and implementation. As she says, "Marketing in your business is something that will generate revenue but it's no...
2020-07-0741 min
The Content Experiment Podcast046: How to Get Over Yourself with (the help of) Jaclyn MelloneDifficult conversations aren’t fun, but sometimes you need to have them. It sure beats allowing negativity to fester in the back of your mind and destroy relationships. A difficult conversation is exactly where this week’s episode of the Stories in Small Business podcast came from. Something this week’s guest, Jaclyn Mellone, did upset me. And rather than let it go, I processed my emotions, discovered that I was being very self-centered and hypocritical and then told Jaclyn exactly what I thought and why. The result? An in-depth conversation about business, mindset and following your compet...
2020-06-2949 min
Summit Host Hangout®Building Interest And Excitement For Your Summit with Abby HermanBuilding interest and excitement around your summit doesn't need to wait until a couple weeks before it starts. In this episode with Abby Herman we're breaking down when to start talking about your summit, what to talk about, and how to encourage your speakers to join in on the fun. For show notes, head to https://summithosthangout.com/054
2020-02-2524 min
The Speak to Scale PodcastEp. 97 Developing a Content Strategy for Speaking (ft.Abby Herman)I know that many of you are at a season in your business where you really want to be seen as the go to thought leader, but you're not exactly sure how to make your content work for you. You want to make sure you're speaking to the right people, giving them what they need and not overloading your plate with unnecessary tasks. In this episode we're going to unpack exactly how to determine what your content strategy should look like: who are you creating content for, what our audience needs from you, and how to make it all...
2020-02-1934 min
What WorksEP 227: Raising Your Prices With Confidence With Content Marketing Strategist Abby Herman
The Nitty-Gritty:
* Why Abby Herman, founder of Write Solutions, set her prices so low to begin with* How she realized she needed to raise her prices and how long it took to make it happen* What happened when she realized that her prices were only part of the problem and how her services have evolved since* Why Abby feels more motivated than ever to find a new level of satisfaction in all areas of her life and work
Nothing can spook an entrepreneur’s confidence li...
2019-08-1535 minThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix367: From Teacher to Six Figure Copywriter with Abby HermanIn this incredible story of transformation, copywriter Abby Herman shares how she went from a side hustle to her full time teaching job making $9 per hour to a six figure business! I guarantee you will leave you feeling inspired and motivated to keep the light of your own journey shining bright. In this episode, we discuss: How to strategically use Facebook groups to increase your visibility Practical tips for building meaningful relationships with potential clients Why it's important to be intentional with your time as your business grows Connect With Abby Herman Website ...
2019-04-2551 minThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix367: From Teacher to Six Figure Copywriter with Abby HermanIn this incredible story of transformation, copywriter Abby Herman shares how she went from a side hustle to her full time teaching job making $9 per hour to a six figure business! I guarantee you will leave you feeling inspired and motivated to keep the light of your own journey shining bright. In this episode, we discuss: How to strategically use Facebook groups to increase your visibility Practical tips for building meaningful relationships with potential clients Why it’s important to be intentional with your time as your business grows Connect With Abby Herman Websit...
2019-04-2551 min
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)How to Build Relationships on Social Media with Abby HermanWe all know content marketing is crucial to having a successful business. However, before you can get anyone to pay attention to your content, you've got to lay the groundwork by building solid relationships. Abby Herman joins me today to discuss different ways you can make these vital connections, even if you're new to the online world or an introvert like me! In this podcast episode, we share: How and why Abby transitioned from teaching to content marketing How Abby used Facebook groups to grow her business Suggestions for building relationships online using offline methods Advice fo...
2019-04-2525 min
Gift Biz Unwrapped211 – Why Email is Everything to Your Business with Abby Herman of Write Solutions
Abby Herman is the owner of Write Solutions, a content marketing agency for business owners who want to gain visibility for their businesses with personalized content strategies and implementation.
She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses.
She also creates courses to help newer business owners DIY their content marketing, because she knows from experience that there’s nothing more frustrating than not knowing where to start.
Abby lives in Phoenix with her 16-year-old daughter and three fur-babies.
Business Building Insights
Content includes ev...
2019-04-2251 min
The Sassy Strategist: Build a Profitable Business and a Lifestyle You LoveHow To Build Relationships Online and Grow Your Business with Abby HermanRelationships are a necessary part of business growth because your content is only going to take you so far. Yes, content is important and yes, so is SEO. But people want to buy from people in our micro economy--not from logos and brands. In this episode of The Sassy Strategist, I’m talking to Abby Herman of Write Solutions about relationship marketing and how to put yourself out there in a way that feels good to you--and helps you grow your business. About Abby Herman Abby Herman is owner of Write Solutions, a co...
2019-04-1153 min
The Connected Yoga Teacher PodcastLaunch & Promote Your Yoga Offering with Abby HermanThe Connected Yoga Teacher Podcast 107: Launch & Promote Your Yoga Offering with Abby Herman Description: Do you struggle with putting out content that connects you to your yoga students? Have you gotten overwhelmed about promoting your yoga offering - not knowing where to start, which platform to choose, or even what to say? Abby Herman is just the expert you need to hear from about all things content-related. Abby is the founder of Write Solutions and is a content strategist who helps her clients to get the...
2019-03-1155 min
Stacking Your Team | Leadership Advisor for Women Entrepreneurs5: [On Air Coaching] How to Hire Again Despite Past Mistakes with Abby HermanHave you had bad experiences in hiring someone who ended up letting you down? Or are you afraid of nurturing working relationships that you won't be able to sustain over time? Join Shelli Warren as she coaches Abby Herman of Write Solutions, in working through her fears around hiring team members or subcontractors. Shelli also shares some tips for improving Abby's search, onboarding, and trial strategies as well as ways to check in to make sure new hires are a right fit for her business. Shelli and Abby tackle money mindset issues, and discuss how...
2018-03-0636 min
Process to Profitability26 | Creating a Process for Content Creation with Abby HermanToday I’m talking with Abby Herman of Write Solutions about creating a process for content creation in your business. We’re going to talk a little bit about why you need a process for content creation, how you can create one that works for you, and how you can find the right content for your audience. Abby talks about some great information that you can put into place today to plan your content in advance so you’re never worried about doing things at the last minute and so that you can really dig into what your a...
2017-11-0212h 24
For Your Success With Katie HornorFYS 014: Abby Herman - Community Over CompetitionOur guest on this episode is Abby Herman. Abby is a copywriter and content coach and owner of Write Solutions. She helps business owners get their written message out to the masses in their own words and their own terms. Katie and Abby discuss the road to success, how Abby arrived at a copywriting career, the loneliness of entrepreneurship and more. You can find more information about this episode at Http://bloggingsuccessfully/014 Get a FREE copy of Katie's book "Flamingo Marketing: How to Leverage Unique, Stay Relevant and Change the World" at...
2017-04-0331 min
Bosses & BoozeBB 003: Goose Island IPA with Abby Herman<p>Join Meghan Maydel as she sips on wine and chats with Abby Herman who snagged herself a Goose Island IPA. Cheers! While we’re on the topic, first things first. Meghan would love you for forever if you would leave a review (which you can totally do now from your apple podcast app)! It’s how other badasses like […]</p>
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2017-01-1200 min
She Creates Business® | A Podcast for Wedding Pros21: Abby Herman, Repurposing Content in Your Wedding BusinessMy guest today is Abby Herman founder of Write Solutions, content marketing, and coaching for small business owners. While Abby isn't "technically" a wedding pro herself, she DOES serve wedding pros through her business and I knew I had to have her on the show to spill her content secrets. Abby has been a freelance writer for almost ten years and has been running her business full-time since 2013. I think we can all agree that between our blogs, social media, live video and the list goes on, that it can be overwhelming creating content for our businesses A...
2016-11-2234 min