Shows
Pathmonk Presents PodcastClinical Trials for Ophthalmology | Abdul Rastagar from Lexitas Pharma ServicesMeet Abdul Rastagar, Head of Marketing at Lexitas Pharma Services, a CRO specializing in ophthalmology clinical trials. Abdul shares his expertise on pharmaceutical marketing, emphasizing the importance of brand awareness and targeted content for lead generation. He also discusses the crucial role of LinkedIn and website development in client acquisition, highlighting the significance of website accessibility in the digital age.
2026-02-0214 min
cc: Life Science PodcastAbdul Rastagar is Tired of the Marketing B******tI had a fantastic conversation with Abdul Rastagar, founder of Serona Marketing, about his mission to cut the b******t out of marketing. Abdul runs both a podcast and newsletter with that exact title. It’s pretty clear he feels strongly about this. I thought it would be fun to find out what’s been bugging him lately. I was not disappointed.Abdul's beef is that we're stuck using outdated marketing processes from a decade ago that don't match how customers buy today. There’s too much friction. Customers want to see pricing, but we force them throug...
2025-06-2529 minLife Science Marketing RadioAbdul Rastagar is Tired of the Marketing B******tI had a fantastic conversation with Abdul Rastagar, founder of Serona Marketing, about his mission to cut the b******t out of marketing. Abdul runs both a podcast and newsletter with that exact title. It’s pretty clear he feels strongly about this. I thought it would be fun to find out what’s been bugging him lately. I was not disappointed.Abdul's beef is that we're stuck using outdated marketing processes from a decade ago that don't match how customers buy today. There’s too much friction. Customers want to see pricing, but we force them throug...
2025-06-2529 min
The Hard Corps Marketing ShowYour Brand Message Has an EXPIRATION Date ft Abdul Rastagar | Hard Corps Marketing Show | Ep 433How often should you be updating your messaging to stay ahead?In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing, and the importance of relevance and differentiation in go-to-market strategies.Abdul explains why your messaging should never be static. From maintaining contextual relevance to staying ahead of the competition, he outlines how continuous refinement and a structured approach are essential...
2025-06-0531 min
Cut the Bullshit: the no-BS marketing podcast with Abdul RastagarWhat 6 months of testing AI in marketing taught me (Emily Maxie, VP of Marketing), S2E7Last episode of season 2 features Emily Maxie, Head of Marketing at Firm360, talking about some really innovative use cases of AI in marketing. Emily dedicated 6 months straight to learning all about generative AI and how to make it work for marketing, so check out her cool learnings and advice. Thanks for being on the Cut the Bullshit marketing podcast, Emily!
2025-03-2612 minCut the Bullshit: the no-BS marketing podcast with Abdul RastagarAI in Marketing is all about innovation (Dan Chapman, VP of Sales & Marketing), S2E6AI in marketing is all about innovation, says Dan Chapman, VP of Sales & Marketing at DocNow EHR. You're not going to get everything right, but how can you know if you don't experiment. Check out some really innovative strategies Dan has used to get ahead of the competition using AI.
2025-03-0512 minCut the Bullshit: the no-BS marketing podcast with Abdul RastagarPredictions for AI in Marketing (JD Prater, AssemblyAI), S2E5You're not going to want to miss this one. JD Prater, Head of Product Marketing at AssemblyAI, talks about his perspective on AI in marketing, how he and his team use it to get ahead of the competition, and what impact it will have on the marketing function in general. Check out this fun convo on today's Cut the Bullshit marketing podcast.
2025-02-2512 minCut the Bullshit: the no-BS marketing podcast with Abdul Rastagar4 Tips for Using AI to Supercharge Marketing (Ashley Faus, Marketing Leader), S2E4Who better to have on than Ashley Faus, Head of Lifecycle Marketing at Atlassian to share insights and experiences about AI in marketing, how to improve trust in an AI-driven world, and her 4 practical tips for using the technology better.
2025-02-2216 min
Twinning Strategy: Leadership and Scaling for Small BusinessesEpisode 55: Targeting Niches, Navigating Change, and Thriving in an AI Job MarketJoin us on *Twinning Strategy* for an engaging exploration of niche targeting in marketing and the impacts of AI on the job market. This week, we chat with Abdul Rastagar, a seasoned marketing expert, who shares valuable insights into the evolving landscape of healthcare marketing and the role of technology in the industry. Discover how to navigate changes and seize opportunities in a world increasingly defined by artificial intelligence. Get ready for thoughtful conversations that will inspire you to think creatively and strategically about the future of work!#MarketingStrategy #AIInsights #HealthcareMarketing #JobMarketTrends #Innovation #NicheTargeting...
2025-02-0737 minCut the Bullshit: the no-BS marketing podcast with Abdul RastagarPractical Advice for Using AI in Marketing (Jacque Davis, Sr. Director of Marketing), S2E3Jacqueline Davis is Sr. Director of Marketing and shares her tips and practical advice for using AI in marketing. And even some fun use cases for her personal life. Check out the do's and don'ts for AI in your marketing program.
2025-02-0315 minCut the Bullshit: the no-BS marketing podcast with Abdul RastagarThe Future of Marketing Ops in the Era of AI (Mike Rizzo, CEO MarketingOps.com), S2E2Mike Rizzo, founder and CEO of marketingops.com, and I have a fascinating conversation about the future of MOPS in the era of AI. How will AI impact marketers broadly and marketing ops specifically? Will marketing jobs get replaced by agents? Check out some of Mike's cautions, predictions and advice as we cut the bullshit and through the AI hype.
2025-01-2715 minCut the Bullshit: the no-BS marketing podcast with Abdul RastagarHow Ampliance uses AI to drive GTM Innovation (Ali Hanyaglolu, VP Marketing), S2E1It's official, season 2 of the Cut the Bullshit podcast is back! First episode features Ali Hanyaloglu, VP of Marketing at Amplience, sharing how his team uses AI to drive GTM innovation.
"I've never seen change like this in such a short amount of time... and we're constantly seeing new AI use cases."
What a fun discussion. Thanks Ali for being on!!
2025-01-1513 min
Marketing in the Raw with Adam HelwehThe MQL Dilemma: Rethinking B2B Marketing Metrics feat. Abdul RastagarIs the MQL (Marketing Qualified Lead) holding back your marketing success? In this eye-opening episode, Adam Helweh interviews Abdul Rastagar, a data-driven marketing leader with roots in life sciences and healthcare. Abdul brings a unique perspective to modern B2B marketing, challenging outdated practices and inspiring a new way of thinking about metrics, strategy, and outcomes.
Talk to me:
• Twitter: /adamhelweh
• LinkedIn: /adamhelweh
• Instagram: /adamhelweh
• Don't forget to subscribe to my YouTube channel: / adamhelweh
Learn more about my digital marketing agency, Secret Sushi:
• https://secretsushi.com/
2024-12-061h 02
Content AmplifiedWhat’s Trending in Marketing for 2024?In this episode, we interview Abdul Rastagar, Head of Marketing at Lexitas Pharmacist Services. Abdul shares his unique journey from an organic chemist to a leading marketing executive in the niche field of ophthalmology clinical trials. His insights provide a rich understanding of today’s marketing dynamics.What you’ll learn in this episode:•Importance of First Party Data: Understand the critical shift from third-party cookies to first-party data due to new privacy laws.•Balancing Privacy with Personalization: Learn strategies for balancing consumer privacy with personalized marketing.•AI...
2024-05-1416 minCut the Bullshit: the no-BS marketing podcast with Abdul Rastagar#11 - Scaling Product Marketing for Growth (Becky Trevino, EVP at Snow Software)Becky Trevino, EVP of Products at Snow Software is back on Cut the Bullshit to share her strategies for growing your product marketing team to be most effective. Check out her insights in this highly enlightening convo. And of course, see how her Ted Lasso / Lego collection has grown since.
2024-04-2209 minCut the Bullshit: the no-BS marketing podcast with Abdul Rastagar#10 - Marketing to the C-Suite with Kexin Chen (VP of Marketing at Salesforce)Successfully marketing to the C-Suite requires a unique approach, and Kexin Chen, VP of Marketing at Salesforce, is on this Friday's edition of Cut the Bullshit to share her strategies. Check out this conversation with one of the undisputed leaders in effective executive marketing!
2024-04-1212 minCut the Bullshit: the no-BS marketing podcast with Abdul Rastagar#9 - Six Principles of Effective Web UX with Ross Burger (Digital Marketing Leader)Ross Burger is a digital and web leader and has taught me more about effective web strategies than anyone else. He joins the podcast today to talk about his 6 principles of effective web UX. This is an episode not to miss.
2024-04-0518 minCut the Bullshit: the no-BS marketing podcast with Abdul Rastagar#8 - Principles-based Product Marketing with Doug Weatherhead (VP Marketing at Lokavant)After a 2-week break, the Cut the Bullshit marketing podcast is back! Excited to feature Doug Weatherhead, VP of Marketing at Lokavant, discussing principles-based Product Marketing. Check out the great convo on why Marketing is like a fitness bootcamp, why PMM should be your first Marketing hire (and when it shouldn't), and how to keep the perfect from becoming the enemy of the good.
2024-03-3114 minCut the Bullshit: the no-BS marketing podcast with Abdul Rastagar#7 - Modern Competitive Intelligence with Pat Wall (Sr. Director at Imperva)Customers are evolving, and so is the science of competitive intelligence. So who better to have on today's Cut the Bullshit podcast than Patrick Wall, Head of CI at Imperva. Check out his amazing insights on how to modernize your CI strategy!
2024-03-1111 minCut the Bullshit: the no-BS marketing podcast with Abdul Rastagar#6 - Industry Surveys and GTM Strategy with Kevin McNulty (Sr. Director of Product Marketing at Talkdesk)Kevin McNulty, Sr. Director of Product Marketing, discusses his unique strategy for leveraging customer surveys to build a GTM motion. Check out the insights, novel methodology and some of the potential pitfalls to avoid.
2024-03-0216 minCut the Bullshit: the no-BS marketing podcast with Abdul Rastagar#5 - The Journey to Marketing Leader with Tom Dong (VP of Marketing at Netspring)Our guest today is the one and only Thomas Dong, VP of Marketing at Netspring, talking about his journey from engineer to product marketer to head of marketing! As a former organic chemist turned PMM turned head of marketing, I can relate to the pain and suffering this required. Check out Tom's transformative career journey, and pick up advice from some of his learnings along the way.
2024-02-2412 minCut the Bullshit: the no-BS marketing podcast with Abdul Rastagar#4 - The truth about AI in Marketing with Ali Hanyaloglu (VP of Product Marketing at Amplience)Nobody cuts through the BS about AI like Ali Hanyaloglu, VP of Product Marketing at Amplience. Check out this episode of "Cut the Bullshit" as one of the best in the game discusses how AI will and will not affect your Marketing program (and your Marketing career!)
2024-02-1814 minCut the Bullshit: the no-BS marketing podcast with Abdul Rastagar#3 - Marketing & Product Team Collaboration with Becky Trevino (Exec VP at Snow Software)Becky Trevino is both Product leader and Product Marketing leader of the year and she joins this episode of Cut the Bullshit to discuss how marketing teams can collaborate effectively with their product team counterparts.
2024-02-0914 minCut the Bullshit: the no-BS marketing podcast with Abdul Rastagar#2 - Finance for marketers with Sujoy Chandra (Marketing Director at JPMorgan Chase)Sujoy Chandra, executive marketing director at JPMorgan Chase, discusses the importance of understanding finance for marketing professionals, and provides practical advice to learn to speak the language of the CFO.
2024-02-0215 minCut the Bullshit: the no-BS marketing podcast with Abdul Rastagar#1 - The Evolution of Product Marketing with Julian Sauvage (Head of Corporate & Product Marketing at Clari)Julien Sauvage, head of corporate and product marketing at Clari talks about the evolution of the product marketing function, and how PMMs must be more than just product marketers.
2024-01-2712 min
Minority Report PodcastEp 142 - Abdul Rastagar, GTM Leader, marketing author, and career coachIn episode 142, Erik and Kerel talk with Abdul Rastagar, GTM Leader, marketing author, and career coach. Abdul hosts a quick 5 minute LinkedIn podcast called Up Your Game where he interviews marketing executives to give career advice for those who are looking to get into the marketing field. He has also written a book called Up Your Game based off of the many interviews he’s completed. Growing up in many different places in his childhood - from Afghanistan and throughout Europe - Abdul eventually made it to the US and now resides in California. He received his degree in organic ch...
2022-05-3024 min
GTM Made Simple962: How To Up Your Interviewing Game in MarketingWe all like to think that we’re above average drivers, right? But, realistically, that can’t be the case for everyone. The same can be said about interviewing for a job. Are you really as prepared as you think you are? Abdul Rastagar, GTM Lead at Benchling, discusses why we tend to think we’re better than we are and what makes a truly good marketing candidate, whether they’re just starting out or have been in a game for a while.Abdul covers:
Bringing data & narrative to interv...
2021-10-1147 min
GTM Made Simple962: How To Up Your Interviewing Game in MarketingWe all like to think that we’re above average drivers, right? But, realistically, that can’t be the case for everyone. The same can be said about interviewing for a job. Are you really as prepared as you think you are? Abdul Rastagar, GTM Lead at Benchling, discusses why we tend to think we’re better than we are and what makes a truly good marketing candidate, whether they’re just starting out or have been in a game for a while.Abdul covers:
Bringing data & narrative to interv...
2021-10-1147 min
MBA Insider#88: Up Your Game and Ace Your Marketing InterviewsAbdul Rastagar is an MBA Graduate of UC-Irvine’s Paul Merage School of Business and a Marketing Executive in the Enterprise Software industry. Over the years, Abdul has conducted numerous marketing interviews and learned important lessons along the way. In this interview, Abdul spoke about his experience with marketing interviews, launching his video series “Up Your Game” as well as his most recent book Up Your Game. He also provides advice to those who are in the middle of interviewing for marketing roles.
2021-02-1524 min
The Product Marketing ExpertsInterviewing for a PMM Role with Abdul Rastagar, Director at TalkDeskInterviews are pretty pressure packed situations. You have a very limited amount of time to make an impression on a small group of people who will decide if you get the job or not. You’re trying to show you know you stuff, impress them, stand out, all while maintaining your cool and showing that you’d be a good future co-worker. Woof right. On top of that, product marketing can mean different things to different people, and the skills you need to show off are broad and nuanced. You can be a really talented product marketer, but just be a...
2020-07-2936 min