Shows
Velocity Sellers Podcast#101 - What 2025 Taught Us About Amazon And How To Thrive In 2026The past year didn’t just test margins—it rewired how smart sellers plan, create, and scale. We sit down with Abe Chomali to unpack the two forces that defined 2025—tariffs and AI—and get tactical about what actually moved the needle and how to turn those lessons into a winning 2026 strategy.We start with the tariff squeeze and why the brands that treated it as a finance problem, not a marketing problem, came out ahead. Abe breaks down contribution margin in plain terms and shows how earlier inventory bets, disciplined pricing, and forecasting turned pressure into pro...
2026-01-0529 min
The eCom Growth ShowEp. 53 From Magazine Ads to AI, Lessons From a Career in SellingIn this episode: Danan Coleman sits down with Abe Chomali, Founder of XP Strategy and longtime Amazon + DTC veteran. Abe has been selling since before Amazon existed and he joins us to share the real evolution of Commerce: from magazine ads in the 90s… to the chaos of modern marketplaces… to the rise of AI in advertising.Whether you’re a seasoned brand or scaling up, this episode is packed with timeless principles and tactical clarity.🔗 Connect With Abe Chomali Website: https://xpstrategy.com LinkedIn: https://w...
2025-12-0127 min
The Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 18: A Primer on Google Ads for Amazon Sellers with Jyll Saskin Gales🎙 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares—and complements—Amazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optimization.🔑 Key Takeaways:💡 Amazon vs. Google Ads: The Core Differences• Amazon’s ads impact organic ranking...
2025-05-2244 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 17: Does Your Brand Really Need Amazon DSP with Will Haire🎙️ In this episode, e-commerce advertising expert Will Haire, founder of BellaVix, joins Abe and Robyn to break down Amazon DSP (Demand Side Platform). They dive into who should be using DSP, when it makes sense, and why it’s often misunderstood. Will shares tactical advice, pitfalls to avoid, and how DSP fits into a broader Amazon advertising strategy.🔑 Key Takeaways💻 Amazon DSP: Beyond the Hype• DSP is Amazon's programmatic advertising platform, offering advanced audience targeting using real shopping data.• It's not just for on-Amazon ads—DSP reaches third-party sites, Twitch, IMDB, and more.• Amazon reps a...
2025-05-1543 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 16: Audience Targeting on Amazon, Understanding PMAX Ads, and New Features with Michael Facchin🎙In this episode, Michael Erickson Facchin, a seasoned digital marketing expert and host of the PPC Den podcast, shares valuable insights on Amazon PPC, audience targeting, and the evolving e-commerce landscape. He discusses the importance of data, the challenges of navigating new features, and how brands can balance testing with fundamentals to optimize their campaigns.🔑 Key Takeaways💻 Amazon PPC: Technical Marketing at Its Core• Amazon’s PPC system is evolving, but still lags behind Google and Meta in some areas.• Understanding data is crucial, but sifting through overwhelming amounts of information...
2025-05-0841 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 15: Can AI Replace Your Agency🎙 Robyn Johnson & Abe Chomali break down where AI enhances agency work and where it falls short. They share real-world examples across images, copywriting, advertising, and brand ideation, emphasizing how AI supports — but does not replace — human expertise and strategy.🔑 Key Takeaways🖼️ AI in Images: Helpful, but Risky• Great for quick lifestyle images and background enhancements for small brands.• Not reliable for strict brand guidelines, proportions, or avoiding copyright risks.📝 Copywriting with AI: A Strong Start• AI drafts titles, bullets, and callouts well — but humans must edit for accuracy and compliance.• Prompt engineering a...
2025-05-0134 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 14: AI with Ritu Java🎙 Robyn Johnson & Abe Chomali chat with Ritu Java (PPC Ninja) about how AI is transforming workflows, from hiring automation to creative asset generation. Ritu shares real use cases, tool recommendations, and insights on prompt engineering.🔑 Key Takeaways🧠 AI Isn’t Magic — It’s Layered • AI works best when problems are broken into parts. • Think in layers—use AI for what it does well, then add human input.💬 Prompt Engineering Still Matters • Prompting is a skill. You can start simple but refine as needed. • Tools like Sora often rewrit...
2025-04-2443 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 13: Navigating Tariffs, COGs, Bonded Warehouses and More with Brandon Young Episode Summary: Brandon Young on Tariffs & Survival Strategies for Amazon Sellers Due to the changing nature of this topic, we feel it is important to note that the recording date of this episode was April 16th, 2025🎙️ Brandon is a seasoned 8-figure Amazon private label seller, founder of Seller Systems, and co-creator of Data Dive software. He joined Robyn and Abe to break down the recent spike in tariffs and what sellers can do to stay competitive and legal. 🔑 Key Takeaways 1. Tariffs Are Here and They...
2025-04-1739 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 12: Beyond Amazon- Exploring Other Marketplaces🎙 Robyn Johnson & Abe Chomali discuss when and how to expand beyond Amazon, covering international marketplaces, Walmart, eBay, Mercado Libre, and more. They break down the risks, benefits, and key considerations before making the move.🔑 Key Takeaways📈 Maximize Amazon FirstBefore expanding, ensure Amazon sales are near peak efficiency.Expanding too soon can waste time, money, and inventory.Diversification is important but should be strategic, not rushed.🌍 Choosing the Right MarketplaceWalmart – A top alternative, but WFS (Walmart Fulfillment Services) is often required for success.eBay – Great f...
2025-04-1138 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 11: PPC War Stories, Match Types, & Franken Campaigns with Elizabeth Greene🎙 Robyn Johnson & Abe Chomali sit down with Elizabeth Greene to discuss Amazon match types, ad strategy, and campaign optimization. They dive into the evolution of Amazon advertising, common mistakes, and best practices to maximize ad performance.🔑 Key Takeaways📢 The Evolution of Amazon AdvertisingAmazon ads were once simple and low-cost, but competition and rising CPCs have made advertising more complex.Auto campaigns and broad targeting no longer work as they once did—sellers must actively manage and optimize campaigns.New ad types and targeting options provide more control but also in...
2025-04-0356 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 10: Driving Growth with Amazon SFP (Seller Fufilled Prime) with Matt Snyder🎙Robyn Johnson & Abe Chomali sit down with Matt Snyder to discuss Seller Fulfilled Prime (SFP), Fulfilled by Merchant (FBM), and how brands can optimize their fulfillment strategies beyond Amazon FBA. They explore the challenges, benefits, and best practices for implementing SFP and FBM effectively.🔑 Key Takeaways🚀 Maximizing Amazon Fulfillment OptionsWhile FBA is ideal for most brands, SFP and FBM can offer cost savings and flexibility in certain cases.SFP works well for high-value, bulky, seasonal, and slow-moving products.Amazon’s strict performance metrics for SFP require careful execution.
2025-03-2757 min
The PPC Den: Amazon PPC Advertising MasteryHow to Make Amazon Advertising Profitable in 2025?Have you ever had one of those moments where you realize you’ve been looking at something the wrong way this whole time? Yeah, that’s exactly what happened in this episode.Michael from Ad Badger sat down with Abe Chomali, and they got real about something a lot of Amazon sellers don’t want to admit—just because your ads are bringing in sales doesn’t mean you’re actually making money. They talked about why ACOS can be super misleading, how some brands are spending more and somehow making less, and why profitability is the real m...
2025-03-2147 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 9: Understanding Match Types for Amazon Ads with Abe🎙 Robyn Johnson & Abe Chomali dive deep into Amazon match types and advertising fundamentals, covering how different match types impact ad performance, bidding strategies, and campaign optimization.🔑 Key Takeaways📢 Understanding Match Types is Essential· Amazon offers multiple match types: Exact, Phrase, Broad, Broad Match Modifier, and Automatic campaigns.· Exact Match targets precise keywords, while Phrase Match allows variations before or after the keyword.· Broad Match provides the widest reach but can be less precise.· Automatic Campaigns rely on Amazon’s algorithm to find relevant placements.💡 Negative...
2025-03-2036 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 8: UPCs, GTIN & GS1 - Oh My! - A Primer for Avoiding UPC related Issues for Amazonode🎙 In This Episode of Top of Search, Robyn Johnson & Abe Chomali dive into GS1, UPCs, and GTINs—what they are, why they matter, and how Amazon's policies are evolving 📦. They discuss Amazon’s strict crackdown on barcodes, why GS1 UPCs are now required, and how to avoid common listing mistakes.🔑 Key Takeaways1️. Understanding UPCs & GTINsUPC (Universal Product Code): Used for barcode identification worldwide.GTIN (Global Trade Identification Number): The broader category that includes UPCs, EANs, and ISBNs.GS1: The official provider of UPC barcodes required by Amazon.2️. Why Am...
2025-03-1329 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 7: Amazon's "Brand Building Era" - Keys for Amazon Success in 2025 with Jessica Wright🎙 In this episode, Jessica Wright, an e-commerce expert with over 15 years of experience, joins Robyn Johnson and Abe Chomali to discuss brand-building and compliance challenges on Amazon.🔑 Key Takeaways:🏗 Brand Development vs. Private Label: Jessica emphasizes the importance of creating a strong brand identity rather than relying on generic private-label products.✅ Compliance & Regulations: She discusses how meeting strict international regulations (e.g., EU standards) can give brands a competitive advantage when expanding to the U.S.📈 Marketplace Evolution: Amazon's landscape is shifting, making it harder for "me-too" produc...
2025-02-271h 07The Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 6: Why Brand Registry is the Abracadabra of Amazon Listing Optimization📢 In this episode of Top of Search,Robyn Johnson & Abe Chomali break down Amazon Brand Registry—what it is, why it’s essential, and how to use it to protect your brand & boost sales. They cover trademark requirements, key benefits like A+ Content & Brand Analytics, and common myths. Whether launching a new brand or optimizing an existing one, this episode will help you navigate Amazon like a pro.Key Takeaways1️⃣ What is Amazon Brand Registry?Requires a live or pending trademark to verify brands.Prevents counterfeits & duplicate listings.Unlocks exclusive brand tools & protections...
2025-02-2040 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 5: What You Learn Working At Amazon with Jeff CohenJeff Cohen has been a seller on Amazon, worked at a SAAS company (Seller Labs), and now works as an ad evangelist for Amazon Advertising. Robyn and Abe chatted with Jeff about exactly what he had learned and how his perspective on working at Amazon had changed. Key Takeaways:✅ Amazon prioritizes customer experience and long-term impact.✅ Amazon Marketing Cloud (AMC) helps brands improve ad targeting & analytics.✅ AI in advertising is constantly evolving—brands must stay adaptable.✅ Upper-funnel marketing (TV ads, DSP, Sponsored Ads) can boost conversion rates.✅ Career advice: Start as a sel...
2025-02-1344 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 4: Understanding Branded Search on AmazonAbe Chomali and Robyn Johnson dive deep into the world of branded search strategies on Amazon. They break down the importance of both brand defense and conquesting (targeting competitor brands), sharing real-world examples and actionable tips to help businesses protect and grow their market share. 🚀 Key Topics Covered: Brand Defense: Why it’s essential: Protect your brand from competitors targeting your name in search results. Tactics: Fill ad spots with your products to prevent others from outranking you, even if you're an established brand like Lego. Real-life example:
2025-02-0637 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 3: Understanding and Testing Audience and Images with John Aspinall of PickFuIn this episode, John Aspinall shares his extensive experience in e-commerce, specifically focusing on Amazon optimization strategies. He delves into hero image optimization, color psychology, and the power of A/B testingthrough tools like PickFu. John emphasizes the importance of understanding your ideal client profile (ICP) and how brands often make costly assumptions about their customers without proper testing. Key insights include: The psychology behind product images and how direct eye contact can increase conversions. The value of micro A/B tests to improve click-through rates without hefty ad spend. How brands, even large ones like Hasbro and Rockstar Energy...
2025-02-0650 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 2: Welcome to Top of Search - Getting to Know Your Host Robyn JohnsonAbe Chomali shines the spotlight on his co-host, Robyn Johnson, diving into her journey in e-commerce, entrepreneurship, and Amazon expertise. Robyn shares her unconventional path, starting from humble beginnings at garage sales to building a seven-figure Amazon business and founding Marketplace Blueprint, an agency focused on Amazon and other marketplaces. Key topics covered: Robyn’s Journey: From a youth minister struggling financially to scaling an e-commerce business to over $1 million in sales on Amazon by 2010, Robyn’s story highlights resilience and adaptability. Agency Evolution: Marketplace Blueprint offers full-service Amazon management, including advertising, compliance, creative services, and Seller Support, with a team o...
2025-01-3025 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 1: Welcome to Top of Search - Getting to Know Your Host Abe ChomaliJoin us as we get to know one of our hosts, Abe Chomali. He discusses his extensive background in e-commerce and Amazon advertising, setting the stage for what listeners can expect from the show. Robyn and Abe highlight how their different experiences and perspectives complement each other, promising diverse insights for sellers navigating Amazon's complex world. Key topics covered: Abe’s Journey: From selling products in 1991 through magazine ads to becoming an Amazon advertising expert, Abe shares how he’s managed hundreds of millions in sales and now focuses on PPC strategies with a data-dr...
2025-01-2824 min
Selling on Giants: The eCommerce Marketplace PodcastEnhancing Amazon Performance Through Ad Innovation with Abe ChomaliSend us a textIn this episode of Selling on Giants: Enhancing Amazon Performance Through Ad Innovation, we’re thrilled to welcome Abe Chomali, CEO of XP Strategy, and a marketing powerhouse with over 30 years of experience. Abe has driven hundreds of millions in sales and has been mastering the Amazon advertising landscape since 2018.With his extensive expertise, Abe dives deep into actionable strategies to optimize Amazon performance and stay ahead in this hyper-competitive marketplace.Key Takeaways from the Episode:✅ Cautious Adoption of New Features: Avoid jumping into Amaz...
2024-12-2751 min
The Growth GearWinning the E-commerce Game with Strategic Patience with Abe ChomaliRecorded live in Las Vegas at this year’s Prosper Show, join us in this captivating episode as we sit down with Abe Chomali, a seasoned expert in Amazon advertising and a guru in e-commerce strategies. Since 2018, Abe has been instrumental in managing ads for Amazon sellers, driving their growth and profitability. In this discussion, he sheds light on the evolving challenges of Amazon’s dynamic fee structure and advises sellers on how to navigate these changes effectively. Abe advocates for a strategic approach known as "Playing the Losing Game," emphasizing patience and precision to capitalize on opportunities in mult...
2024-07-1110 min
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart#575 - Amazon Prime Day Seller Roundtable
Get ready for an insightful episode as we gear up for Amazon Prime Day with strategies from some of the most experienced sellers in the business. We kick things off with Abdul, a seasoned seller who shares his journey of nearly a decade on Amazon. Listen in as Abdul recounts his best and worst Prime Day moments, including how he achieved a 2-3X sales increase last year without relying on costly promotions. Instead, Abdul utilized coupon codes, price adjustments, and leveraged off-Amazon traffic through social media and email campaigns. He also shares his game plan for...
2024-07-0237 min
The PPC Den: Amazon PPC Advertising MasteryWhat Makes an Amazon PPC Manager Successful?In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry.
We’ll see you in The PPC Den!
🦡 Highlights
1:05 Introduction
3:07 Role of curiosity and learning in...
2024-06-1443 min
Ecomm BreakthroughStruggling on Amazon? Optimization Strategies for Growth with Abe ChomaliGuest Introduction With a wealth of experience spanning over three decades, Abe Chomali has witnessed the evolution of sales and marketing firsthand. From his beginnings in 1991 to navigating the digital landscape of the internet and the rise of Amazon, Abe has remained at the forefront of innovation. Today, he is dedicated to helping sellers maximize their presence on Amazon through strategic PPC and SEO management. As the founder of XP Strategy, Abe brings unparalleled expertise, having driven over $1 Billion in sales for both himself and his clients. Highlight Bullets
2024-05-211h 01
Agency Operators PodcastElevating Client Relationships through Agency Ownership with Abe Chomali: Agency Operators Podcast Episode 17Elevating Client Relationships through Agency Ownership with Abe Chomali: Agency Operators Podcast Episode 17🔍 Description:Catch the latest insights from Episode 17 of the Agency Operators Podcast, featuring CEO Pasha Knish and special guest Abe C. Chomali, Founder of XP Strategy. Dive into the transformative world of eCommerce strategies and effective client management as Abe shares his three decades of expertise. Discover how to build closer client relationships and optimize your business for success in the ever-evolving digital landscape. This episode is a must-watch for actionable strategies that can elevate your agency to new heights!💼 About...
2024-05-1643 min
The Ecommerce Lab By Ecomcy[EP #199] [ENG] - How Amazon ppc is evolving and what you should know about it - Abe ChomaliJoin us for a fascinating conversation about the ever-changing world of PPC on Amazon! In this episode, we are pleased to welcome Abe Chomali, founder of Strategy XP and an expert in helping brands and sellers reach new heights on Amazon through effective PPC and SEO strategies.Abe will share his deep insights into how the PPC landscape on Amazon is evolving and what this means for sellers and brands. From policy changes to the latest trends and best practices, we will explore how to adapt and thrive in this competitive environment.If you're interested...
2024-03-0437 min
AM/PM Podcast#384 - The Slow Burn of Success: Cigars, Connections, and Business Talk with Abe ChomaliJoin us on this episode of the AM/PM podcast where I sit down with the multifaceted Abe Chomali to explore his journey world of e-commerce, entrepreneurship, and owning an Amazon PPC agency. As a veteran in retail and now at the helm of a flourishing E-commerce agency, Abe offers a lot of insights into the significance of networking and industry events, sharing how these gatherings serve as critical conduits for growth and building connections. Listen in as we chuckle over Abe's famed beard and its role in personal branding, while also retracing his remarkable evolution from mail-order work...
2024-02-2957 minThe PPC Den: Amazon PPC Advertising MasteryHow Can I Become An Advanced Amazon Marketer?Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your Amazon PPC account strategies to become a better Amazon marketer, including the shift from mechanical to creative advertising, the flow of account analyzing, the importance of note taking, and more.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:18 The Importance of Note Taking
10:20 The Shift From Mechanical...
2024-01-1233 min
Coffee with Sellers5 - Crafting a Clear Path for Amazon Advertising Success with XP Strategy's Abe ChomaliYour host, Mike Bryan, talks with the Founder of XP Strategy, Abe Chomali. Abe prefers black coffee with a mushroom blend. Abe's e-commerce journey began with traditional commerce in 1991. He transitioned to e-commerce in the late 1990s, initially selling on Yahoo Stores before moving to his own website and advertising on Google.Abe's e-commerce business primarily focuses on consumer electronics, such as digital cameras, video cameras, and personal handheld accessories like Palm Pilots. Despite facing challenges with payment terms and merchant accounts in the early days, Abe saw the potential of e-commerce when Google started allowing advertising...
2023-11-2426 min
That Amazon Ads PodcastThe Evolution of Amazon PPC & Digital Marketing with Abe ChomaliGet our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
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In this featured guest episode, we've got Abe Chomali from XP Strategy joining us to talk about Amazon and the trajectory of digital marketing. Hear Abe’s story about how he got sued, and how he was the only advertiser ever who had a credit line with Google.
📨Connect with Abe Chomali:
XP Strategy: https://www.xpstrategy.com/free-account-audit/
LinkedIn: https://w...
2023-11-2147 minThe PPC Den: Amazon PPC Advertising MasteryBidding On Branded Keywords: What Happens When You Turn Them Off?In this episode, Michael and Abe Chomali of XP Strategy PPC Management, discuss the effects of bidding on branded keywords and what happens if you turn it off. They will explore the potential impact on the overall performance and how it can affect the visibility of your products. They will also discuss the different tactics you can use to ensure your campaigns run smoothly even after turning off your branded keywords.
So, join us on this fun journey, explore all things branded keywords, and get ready to bid on them like a pro!
We’ll see...
2023-03-1041 min
The Ad ProjectWhat You Need to Know About Dayparting on AmazonDayparting on Amazon is a fancy term for running your ads during specific times of the day, on a schedule. For example, if you have a limited budget, you might only want to run your ads during specific times you think there will be increased traffic.In this episode, Abe Chomali joins us to talk through dayparting on Amazon, and if it's an efficient strategy you should be utilizing for your brand. If not, what other things can you be focusing on to optimize your campaigns that will make a much bigger impact in the long run...
2021-10-1324 min
Crossover CommerceIs Prime Day Worth It For You? ⎜ Abe Chomali ⎜ EP 117Ryan Cramer of Crossover Commerce talks with Abe Chomali of XP Strategy to discuss if Prime Day is worth it for you.---Crossover Commerce is Presented by PingPong Payments. PingPong transfers more than 150 million dollars a day for eCommerce sellers just like you. Helping over 1 million customers now, PingPong has processed over 90 BILLION dollars in cross-border payments. Save with a PingPong account today! ---Stay connected with Crossover Commerce and PingPong Payments:✅ Crossover Commerce @ https://www.facebook.com/CrossoverCommerce✅ YouTube @ https://www.youtube.com/c/PingPongPayments
2021-09-2154 min
FBA SpotlightAmazon PPC with Abe Chomali - Standard Campaign Setup, Catch-all Campaigns, Product TargetingHi everyone,In today's interview, I chat with Abe Chomali from xpstrategy.comAbe shared with me a couple of important tips and tricks on Amazon:1) Abe shares his rich experience with selling online even before the internet came along :)2) Abe shares the most important advice for all sellers, why every SKU needs to have its own ad group 7:503) standard campaign setup that they use to figure out where the product fits in the marketplace 11:194) The concept of "catch-all" campaigns explained in detail 13:035) Abe's advice regarding product targeting 22:156) Profit-first...
2020-02-1000 min
The Power Entrepreneur's PodcastCommerce and Life Trends with Abe ChomaliHe's been selling since 1990, with success through print media, Yahoo Stores, eBay, Amazon, Walmart, and his own websites, which has given him an exceptional range of business and marketing knowledge.
His business career spans nearly 30 years, and he's driven over $200 million in accumulated sales during that time.
In addition to running his own business, Abe Chomali now provides consulting and account management services to sellers that want to grow their business.
We're excited to jump into the world of e-commerce today with Abe Chomali on The Power Entrepreneur!
2018-12-1035 min