Shows
The Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 18: A Primer on Google Ads for Amazon Sellers with Jyll Saskin Galesđ In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it comparesâand complementsâAmazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optimization.đ Key Takeaways:đĄ Amazon vs. Google Ads: The Core Differences⢠Amazonâs ads impact organic ranking...2025-05-2244 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 17: Does Your Brand Really Need Amazon DSP with Will Haiređď¸ In this episode, e-commerce advertising expert Will Haire, founder of BellaVix, joins Abe and Robyn to break down Amazon DSP (Demand Side Platform). They dive into who should be using DSP, when it makes sense, and why itâs often misunderstood. Will shares tactical advice, pitfalls to avoid, and how DSP fits into a broader Amazon advertising strategy.đ Key Takeawaysđť Amazon DSP: Beyond the Hype⢠DSP is Amazon's programmatic advertising platform, offering advanced audience targeting using real shopping data.⢠It's not just for on-Amazon adsâDSP reaches third-party sites, Twitch, IMDB, and more.⢠Amazon reps a...2025-05-1543 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 16: Audience Targeting on Amazon, Understanding PMAX Ads, and New Features with Michael FacchinđIn this episode, Michael Erickson Facchin, a seasoned digital marketing expert and host of the PPC Den podcast, shares valuable insights on Amazon PPC, audience targeting, and the evolving e-commerce landscape. He discusses the importance of data, the challenges of navigating new features, and how brands can balance testing with fundamentals to optimize their campaigns.đ Key Takeawaysđť Amazon PPC: Technical Marketing at Its Core⢠Amazonâs PPC system is evolving, but still lags behind Google and Meta in some areas.⢠Understanding data is crucial, but sifting through overwhelming amounts of information...2025-05-0841 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 15: Can AI Replace Your Agencyđ Robyn Johnson & Abe Chomali break down where AI enhances agency work and where it falls short. They share real-world examples across images, copywriting, advertising, and brand ideation, emphasizing how AI supports â but does not replace â human expertise and strategy.đ Key Takeawaysđźď¸ AI in Images: Helpful, but Risky⢠Great for quick lifestyle images and background enhancements for small brands.⢠Not reliable for strict brand guidelines, proportions, or avoiding copyright risks.đ Copywriting with AI: A Strong Start⢠AI drafts titles, bullets, and callouts well â but humans must edit for accuracy and compliance.⢠Prompt engineering a...2025-05-0134 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 14: AI with Ritu Javađ Robyn Johnson & Abe Chomali chat with Ritu Java (PPC Ninja) about how AI is transforming workflows, from hiring automation to creative asset generation. Ritu shares real use cases, tool recommendations, and insights on prompt engineering.đ Key Takeawaysđ§ AI Isnât Magic â Itâs Layered ⢠AI works best when problems are broken into parts. ⢠Think in layersâuse AI for what it does well, then add human input.đŹ Prompt Engineering Still Matters ⢠Prompting is a skill. You can start simple but refine as needed. ⢠Tools like Sora often rewrit...2025-04-2443 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 13: Navigating Tariffs, COGs, Bonded Warehouses and More with Brandon Young Episode Summary: Brandon Young on Tariffs & Survival Strategies for Amazon Sellers Due to the changing nature of this topic, we feel it is important to note that the recording date of this episode was April 16th, 2025đď¸ Brandon is a seasoned 8-figure Amazon private label seller, founder of Seller Systems, and co-creator of Data Dive software. He joined Robyn and Abe to break down the recent spike in tariffs and what sellers can do to stay competitive and legal.  đ Key Takeaways 1. Tariffs Are Here and They...2025-04-1739 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 12: Beyond Amazon- Exploring Other Marketplacesđ Robyn Johnson & Abe Chomali discuss when and how to expand beyond Amazon, covering international marketplaces, Walmart, eBay, Mercado Libre, and more. They break down the risks, benefits, and key considerations before making the move.đ Key Takeawaysđ Maximize Amazon FirstBefore expanding, ensure Amazon sales are near peak efficiency.Expanding too soon can waste time, money, and inventory.Diversification is important but should be strategic, not rushed.đ Choosing the Right MarketplaceWalmart â A top alternative, but WFS (Walmart Fulfillment Services) is often required for success.eBay â Great f...2025-04-1138 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 11: PPC War Stories, Match Types, & Franken Campaigns with Elizabeth Greeneđ Robyn Johnson & Abe Chomali sit down with Elizabeth Greene to discuss Amazon match types, ad strategy, and campaign optimization. They dive into the evolution of Amazon advertising, common mistakes, and best practices to maximize ad performance.đ Key Takeawaysđ˘ The Evolution of Amazon AdvertisingAmazon ads were once simple and low-cost, but competition and rising CPCs have made advertising more complex.Auto campaigns and broad targeting no longer work as they once didâsellers must actively manage and optimize campaigns.New ad types and targeting options provide more control but also in...2025-04-0356 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 10: Driving Growth with Amazon SFP (Seller Fufilled Prime) with Matt SnyderđRobyn Johnson & Abe Chomali sit down with Matt Snyder to discuss Seller Fulfilled Prime (SFP), Fulfilled by Merchant (FBM), and how brands can optimize their fulfillment strategies beyond Amazon FBA. They explore the challenges, benefits, and best practices for implementing SFP and FBM effectively.đ Key Takeawaysđ Maximizing Amazon Fulfillment OptionsWhile FBA is ideal for most brands, SFP and FBM can offer cost savings and flexibility in certain cases.SFP works well for high-value, bulky, seasonal, and slow-moving products.Amazonâs strict performance metrics for SFP require careful execution.2025-03-2757 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 9: Understanding Match Types for Amazon Ads with Abeđ Robyn Johnson & Abe Chomali dive deep into Amazon match types and advertising fundamentals, covering how different match types impact ad performance, bidding strategies, and campaign optimization.đ Key Takeawaysđ˘ Understanding Match Types is Essential¡    Amazon offers multiple match types: Exact, Phrase, Broad, Broad Match Modifier, and Automatic campaigns.¡    Exact Match targets precise keywords, while Phrase Match allows variations before or after the keyword.¡    Broad Match provides the widest reach but can be less precise.¡    Automatic Campaigns rely on Amazonâs algorithm to find relevant placements.đĄ Negative...2025-03-2036 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 8: UPCs, GTIN & GS1 - Oh My! - A Primer for Avoiding UPC related Issues for Amazonodeđ In This Episode of Top of Search, Robyn Johnson & Abe Chomali dive into GS1, UPCs, and GTINsâwhat they are, why they matter, and how Amazon's policies are evolving đŚ. They discuss Amazonâs strict crackdown on barcodes, why GS1 UPCs are now required, and how to avoid common listing mistakes.đ Key Takeaways1ď¸. Understanding UPCs & GTINsUPC (Universal Product Code): Used for barcode identification worldwide.GTIN (Global Trade Identification Number): The broader category that includes UPCs, EANs, and ISBNs.GS1: The official provider of UPC barcodes required by Amazon.2ď¸. Why Am...2025-03-1329 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 7: Amazon's "Brand Building Era" - Keys for Amazon Success in 2025 with Jessica Wrightđ In this episode, Jessica Wright, an e-commerce expert with over 15 years of experience, joins Robyn Johnson and Abe Chomali to discuss brand-building and compliance challenges on Amazon.đ Key Takeaways:đ Brand Development vs. Private Label: Jessica emphasizes the importance of creating a strong brand identity rather than relying on generic private-label products.â
Compliance & Regulations: She discusses how meeting strict international regulations (e.g., EU standards) can give brands a competitive advantage when expanding to the U.S.đ Marketplace Evolution: Amazon's landscape is shifting, making it harder for "me-too" produc...2025-02-271h 07The Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 6: Why Brand Registry is the Abracadabra of Amazon Listing Optimizationđ˘ In this episode of Top of Search,Robyn Johnson & Abe Chomali break down Amazon Brand Registryâwhat it is, why itâs essential, and how to use it to protect your brand & boost sales. They cover trademark requirements, key benefits like A+ Content & Brand Analytics, and common myths. Whether launching a new brand or optimizing an existing one, this episode will help you navigate Amazon like a pro.Key Takeaways1ď¸âŁ What is Amazon Brand Registry?Requires a live or pending trademark to verify brands.Prevents counterfeits & duplicate listings.Unlocks exclusive brand tools & protections...2025-02-2040 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 5: What You Learn Working At Amazon with Jeff CohenJeff Cohen has been a seller on Amazon, worked at a SAAS company (Seller Labs), and now works as an ad evangelist for Amazon Advertising. Robyn and Abe chatted with Jeff about exactly what he had learned and how his perspective on working at Amazon had changed.  Key Takeaways:â
Amazon prioritizes customer experience and long-term impact.â
Amazon Marketing Cloud (AMC) helps brands improve ad targeting & analytics.â
AI in advertising is constantly evolvingâbrands must stay adaptable.â
Upper-funnel marketing (TV ads, DSP, Sponsored Ads) can boost conversion rates.â
Career advice: Start as a sel...2025-02-1344 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 4: Understanding Branded Search on AmazonAbe Chomali and Robyn Johnson dive deep into the world of branded search strategies on Amazon. They break down the importance of both brand defense and conquesting (targeting competitor brands), sharing real-world examples and actionable tips to help businesses protect and grow their market share. đ Key Topics Covered: Brand Defense: Why itâs essential: Protect your brand from competitors targeting your name in search results. Tactics: Fill ad spots with your products to prevent others from outranking you, even if you're an established brand like Lego. Real-life example:2025-02-0637 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 3: Understanding and Testing Audience and Images with John Aspinall of PickFuIn this episode,âŻJohn AspinallâŻshares his extensive experience in e-commerce, specifically focusing on Amazon optimization strategies. He delves intoâŻhero image optimization,âŻcolor psychology, and the power ofâŻA/B testingthrough tools likeâŻPickFu. John emphasizes the importance of understanding yourâŻideal client profile (ICP)âŻand how brands often make costly assumptions about their customers without proper testing. Key insights include: The psychology behind product images and how direct eye contact can increase conversions. The value ofâŻmicro A/B testsâŻto improve click-through rates without hefty ad spend. How brands, even large ones likeâŻHasbroâŻandâŻRockstar Energy...2025-02-0650 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 2: Welcome to Top of Search - Getting to Know Your Host Robyn JohnsonAbe ChomaliâŻshines the spotlight on his co-host,âŻRobyn Johnson, diving into her journey in e-commerce, entrepreneurship, and Amazon expertise. Robyn shares herâŻunconventional path, starting from humble beginnings atâŻgarage salesâŻto building aâŻseven-figure Amazon businessâŻand foundingâŻMarketplace Blueprint, an agency focused on Amazon and other marketplaces. Key topics covered: Robynâs Journey:âŻFrom a youth minister struggling financially to scaling an e-commerce business to over $1 million in sales on Amazon by 2010, Robynâs story highlights resilience and adaptability. Agency Evolution:âŻMarketplace Blueprint offersâŻfull-service Amazon management, including advertising, compliance, creative services, and Seller Support, with a team o...2025-01-3025 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 1: Welcome to Top of Search - Getting to Know Your Host Abe ChomaliJoin us as we get to know one of our hosts, Abe Chomali. He discusses his extensive background in e-commerce and Amazon advertising, setting the stage for what listeners can expect from the show. Robyn and Abe highlight how their different experiences and perspectives complement each other, promising diverse insights for sellers navigating Amazon's complex world. Key topics covered: Abeâs Journey: From selling products in 1991 through magazine ads to becoming an Amazon advertising expert, Abe shares how heâs managed hundreds of millions in sales and now focuses on PPC strategies with a data-dr...2025-01-2824 min