Shows
Course Lab: Lessons from Successful Online Course CreatorsSacred Strategy: Even Intuition Needs a Spreadsheet (Patricia Peters)From athlete to empowering modern shaman, Patricia Peters unveils her strategies for creators to foster online course success. She emphasizes a blend of spirituality and neuroscience, the impact of genuine client connections, and the importance of clear vision and self-honesty in entrepreneurship.Patricia Peters is a Leadership Alchemist for visionary women, former world-class athlete, and founder of Women Unlimited International.In this episode, Ari, Abe, and Patricia discuss:The importance of having a long-term vision for course creatorsPatricia’s transition from running a high-end gym to guiding women entrepreneurs in personal development and spiritualityHow he...2025-02-1726 min
Course Lab: Lessons from Successful Online Course CreatorsThe Collaborative Sale: Building Trust (Carole Mahoney)Carole Mahoney redefines sales as a collaborative process rooted in mutual trust. She reveals how aligning personal goals drives behavior change in courses and shares actionable insights on blending marketing with sales. Discover innovative strategies to forge genuine, lasting buyer relationships.Carole Mahoney is a coach, sales influencer, and the founder of Unbound Growth.In this episode, Ari, Abe, and Carole discuss:Rethinking sales as a collaborative process built on trustShifting mindsets to align sales conversations with buyer needsUsing cognitive-behavioral techniques to overcome sales fear and resistanceAligning marketing and sales messaging for buyer-focused communicationCreating...2025-01-0630 min
Course Lab: Lessons from Successful Online Course CreatorsTeam’s Pick: Revenge of the Nerd (Steve Kamb)The Mirasee FM podcast team chooses their favorite episode of 2024 to close out the year. In this pick, Steve Kamb shares how — from humble and geeky beginnings — he built Nerd Fitness into an online empire of learning for tens of thousands of students. His insights include the importance of community, having accountability, and avoiding the trap of perfection.Steve Kamb founded NerdFitness.com in 2009 to help average folks, nerds, and misfits level up their lives.In this episode, Danny, Abe, and Steve discuss:How Nerd Fitness started and evolved to become hugely popularThe integration of t...2024-12-2331 min
Course Lab: Lessons from Successful Online Course CreatorsRevolutionizing Online Learning: Crafting Impactful Courses (Quinn Simpson)Explore transforming education through coaching with Quinn Simpson. Sharing her journey in pioneering online courses at scale, Quinn offers insights on learner-centered design, the importance of emotional connection, and the balance between personal growth and professional development.Quinn Simpson is one of the co-founders of Graydin and a certified Co-active Coach and NLP Coach Practitioner.In this episode, Ari, Abe, and Quinn discuss:Quinn’s background and journey into online course creationGraydin and its mission to support students and educatorsDifferent formats of learning offered by Graydin: live in-person, live online, and self-paced coursesThe process of...2024-11-2527 min
Course Lab: Lessons from Successful Online Course CreatorsExpanding a Global Mermaid Brand Online (Marielle Chartier Henault)Discover how AquaMermaid transformed into a thriving mermaid swimming school through innovative online courses and unique business strategies. Marielle Chartier Henault shares her insights on the importance of staying flexible, niche marketing, and blending your passion with entrepreneurship.Marielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment and an expert in mermaid tail costumes and underwater stunts for movies.In this episode, Ari, Abe, and Marielle discuss:Marielle's journey and inspiration for starting a mermaid swimming schoolThe transition from in-person classes to online courses due to...2024-11-1125 min
Course Lab: Lessons from Successful Online Course CreatorsTransform Course Success Without Launches (Ross O'Lochlainn)Success is built on lasting relationships and adaptive strategies. Using his new year-long course program as an example, Ross O'Lochlainn delves into client retention, personalized coaching, and sustainable business growth, emphasizing the power of iterative course creation and long-term engagement.Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day.In this episode, Ari, Abe, and Ross discuss:Ross's program and its structureLong-term client engagement and retention philosophy in coaching programsThe importance of creating outcomes and personalized interactions over contentKey insights for course creators focusing on achievable ou...2024-10-2833 min
Course Lab: Lessons from Successful Online Course CreatorsHow to Boost Course Revenue with Savvy Event Strategies (Michael Sheridan)Transitioning from software engineering to dreamwork, Michael Sheridan had an unexpected business journey. Despite financial challenges, his strategic pivots and focus on business coaching drove significant growth. His story highlights the importance of passion, resilience, and continuous learning.Michael Sheridan is “Ireland’s favorite dream expert,” author of two books, and a radio host.In this episode, Ari, Abe, and Michael discuss:His transition from software engineering to dreamwork and initial income expectationsFacing challenges in business, leading to strategic changesMichael’s realization of business coaching’s importance and its impact on growth and marketing strategies...2024-10-1429 min
Course Lab: Lessons from Successful Online Course CreatorsEvergreen Strategies, Micro Offers, Big Sales! (Kamila Gornia)Kamila Gornia brings her decade of expertise in online marketing to the forefront in her online courses — focusing on evergreen strategies and adaptive messaging. Her approach emphasizes building trust with micro offers and staying ahead of market changes, all while fostering authentic connections.Kamila Gornia is a marketing and sales consultant to online coaches and entrepreneurs, as well as the founder of Heart Behind Hustle® and Evergreen Icon™.In this episode, Ari, Abe, and Kamila discuss:Kamila’s background and journey into online coursesMarketing and sales strategies for online coursesThe importance of validating a course...2024-09-1627 min
Course Lab: Lessons from Successful Online Course CreatorsBuilding Courses for Breakthroughs (Paul Perez)Leadership coach Paul Perez discusses how he combines interpersonal neurobiology and systems thinking to teach an unbreakable mindset. He emphasizes the importance of combining coaching with courses to ensure meaningful embodied learning and explores ways to enhance course adoption and engagement.Paul Perez is a retired naval officer who harnessed his military leadership skills to become a coach, trainer, and consultant to the business world.In this episode, Ari, Abe, and Paul discuss:Paul’s leadership journey and origins of his coaching career Using online courses for leadership development and personal growth Structuring leadership cour...2024-09-0227 min
Course Lab: Lessons from Successful Online Course CreatorsLean Into Uncommon Commonalities (Susan O'Connor)Susan O’Connor dives into niche community building within course creation. Her focus on shared experiences, teaching assistants, and constant curriculum updates fosters a dynamic, supportive learning environment. With peer feedback and industry pros, her masterclass offers warmth and connection.Susan O’Connor is a video game consultant and award-winning video game writer whose titles have generated more than a half-billion dollars in revenue.In this episode, Ari, Abe, and Susan discuss:Leaning into uncommon commonalities within niche communities in course creationThe importance of teaching assistants in student support and community structureConstant updates in t...2024-08-1933 min
Course Lab: Lessons from Successful Online Course CreatorsUnlocking an Integrative Course Approach (Kevin Russell)Starting with a flexible, open-minded approach to course creation, Kevin Russell shares key lessons, including embracing mistakes, experimenting, and targeting the right audience. His integrative approach focuses on conscious awareness, mind training, and small action steps for lasting change.Kevin Russell is a pioneer in coaching with more than 20 years of experience in the natural healing arts.In this episode, Ari, Abe, and Kevin discuss:The importance of embracing mistakes, experimenting, and targeting the right audienceFocusing on a comprehensive client experience through diverse offeringsAddressing internal challenges for sustainable personal development resultsKevin’s integrative approach: co...2024-08-0533 min
Course Lab: Lessons from Successful Online Course CreatorsScaling Impact with B2B Courses (Oliver Gleeson)Lawyer-turned-trainer Oliver Gleeson aims to develop early career professionals into C-level executive thinkers and performers. His approach targets B2B sales to leverage organizational budgets for learning and development while providing a certification that benefits both employers and employees. Oliver Gleeson is the founder of SalientMap Executive Consultancy, a trailblazer in the realm of executive coaching, particularly tailored for early career professionals. In this episode, Ari, Abe, and Oliver discuss: Oliver’s certification course for early career professionals to perform like C-level executives Benefits of the certification for both employers and employees Marketing challenges, reven...2024-07-2229 min
Course Lab: Lessons from Successful Online Course CreatorsHarnessing Community in Courses (Joachim Lépine)Joachim Lépine joins Ari and Abe to break down his six-module course for translators. He emphasizes the importance of support and community, weekly calls, check-ins, and a Discord community. Joachim also shares insights on the significance of interactive learning and organizing content effectively. Joachim Lépine is a French-English translator, translator trainer, and the founder of Lion Translations. In this episode, Ari, Abe, and Joachim discuss: Joachim Lépine’s background and journey to creating online courses for translators His translation course structure and key areas of focus The primary audience for the course a...2024-07-0827 min
Course Lab: Lessons from Successful Online Course CreatorsBuilding Sustainable Courses (Ali Shapiro)What’s the balance between short-term progress and long-term sustainable change for students? Ali Shapiro discusses this and shares her journey from overcoming health issues to pioneering her program. She stresses adaptive change, mindset shifts, and creating community for lifelong transformation.Ali Shapiro is an integrated health coach, holistic nutritionist, and top-ranked podcast host.In this episode, Ari, Abe, and Ali discuss:Balancing between short-term progress and long-term sustainable change in marketing coursesThe importance of understanding time for meaningful change to build better client relationshipsRoot-cause thinking in sustainable change courses, especially in healthy eating an...2024-06-2434 min
Course Lab: Lessons from Successful Online Course CreatorsBuilding Better Bosses (Danny Ceballos)After creating an online leadership course aimed at middle managers, Danny Ceballos found greater success selling the course in bulk to organizations. He focuses on genuine connection and tailored content to drive his success in transforming leaders and organizations alike. Danny Ceballos is the founder and principal of Unleashed Consulting. In this episode, Ari, Abe, and Danny discuss: Danny’s transition from corporate healthcare to focusing on leadership and training through online courses Shifting to targeting organizational cohorts instead of individual participants The current structure of the Best Boss Bootcamp and sales strategy The import...2024-06-1028 min
Course Lab: Lessons from Successful Online Course CreatorsPioneering Journal Therapy (Kay Adams)Kay Adams melds her talents in therapy and writing to guide others toward healing through journaling. With a deep well of experience, she shares key tips for course creators on the importance of authenticity, overcoming discomfort, testing and validating, and understanding their audience. Kay Adams is a psychotherapist and founder of the Center for Journal Therapy and Journalversity. In this episode, Ari, Abe, and Kay discuss: Kay’s journey starting in 1985 through becoming an expert in journal therapy Her transition from in-person workshops to online courses over several years Embracing video teaching despi...2024-05-2728 min
Course Lab: Lessons from Successful Online Course CreatorsFrom Engagement to Enrollment (Monica Badiu)Email marketing is a narrative tool, says Monica Badiu, not just a sales tactic. She emphasizes creating engaging, truthful content that speaks directly to people’s needs—helping them see the potential in themselves and the solutions you offer. Monica emphasizes the importance of maintaining a consistent email frequency, tailored to your audience’s needs and interests, to keep your brand top-of-mind. She advocates for value-driven content that resonates with the current needs of your subscribers, steering clear of fluff and focusing on genuine solutions. Whether you’re struggling with your marketing strategy or looking to refine your app...2024-05-1332 min
Course Lab: Lessons from Successful Online Course CreatorsExpanding Your Influence (Dorie Clark)Dorie Clark is a renowned branding expert, keynote speaker, business school lecturer, and bestselling author of multiple books.In this episode, Ari, Abe, and Dorie discuss:Balancing production quality with iteration speed in online coursesDorie’s career trajectory, including early setbacks and transition into self-employment and online educationThe development and growth of her “Recognized Expert” course, emphasizing its long-term orientation and community success storiesOffering both self-paced and structured learning, along with mechanisms for ongoing participant engagementManaging courses primarily solo, with minimal assistance, highlighting scalability and hands-on engagementThe importance of content quality over high production values, with practi...2024-04-2928 min
Course Lab: Lessons from Successful Online Course CreatorsFrom Court to Courses (Kathryn Goldman)Kathryn Goldman is an intellectual property attorney and partner at Goldman & Minton who specializes in helping creative professionals.In this episode, Ari, Abe, and Kathryn discuss:The importance of continuous improvement in educational business modelsKathryn’s career transition from litigation to education and membership programsHer evolution from blogging to a membership programWhy a pre-packaged course wasn't effective for her audienceHow her course became the knowledge base for her membership program, which includes monthly workshopsHer membership program being a way to offer affordable, accessible, and customized legal servicesThe benefits for members and engagement with non-member workshop attendeesHow th...2024-04-1521 min
Course Lab: Lessons from Successful Online Course CreatorsThe Power of Iteration (Darnyelle Jervey Harmon)Dr. Darnyelle Jervey Harmon is a multi-book author and Inc. 5000 CEO of Incredible One Enterprises, LLC.In this episode, Ari, Abe, and Darnyelle discuss:Combining online courses, content coaching, and consultingSelling courses individually and including them in coaching and consulting programsThe importance of customization and support for courses to ensure successful completionUsing courses as a stepping stone to higher-level programsCreating beta courses for validation and feedbackIncorporating AI for efficiency while maintaining personal touch and expertiseCustomizing content and method to suit different industries and business models“Whatever the problem is that you’ve decided you...2024-04-0126 min
Course Lab: Lessons from Successful Online Course CreatorsCreating a Holistic Experience (Master Mingtong Gu)Mingtong Gu is a Qigong Master and the founder of The Chi Center / The Center for Wisdom Healing Qigong.In this episode, Danny, Abe, and Mingtong discuss:Mingtong’s online and in-person programsHow he’s structured his online membership levelsSupporting students for sustainable, consistent actions and resultsThe differences between the in-person and online experience and making both of them excellentThe importance of community and connection“It's relatively easy to create a temporary, feel-good experience. But the difficult part is… deeper benefit, sustainable benefit.” — Mingtong GuMaster Mingtong Gu...2024-03-1820 min
Course Lab: Lessons from Successful Online Course CreatorsComposing Great Courses (Diana Rowan)Diana Rowan holds a PhD in Music Theory and is the creator of The Bright Way, which is a program, book, and thriving private online community.In this episode, Ari, Abe, and Diana discuss:The format of Diana’s membership communityHow her program started and evolvedHow daily meetings form the basis for connection and communityHer pricing structureHow Diana transitioned from a niche topic to a broader scopeThe challenges of expanding to a broader topic scopeBuilding an audienceFostering community through activities“I came to realize over time, it’s really the journey people are going...2024-03-0424 min
Course Lab: Lessons from Successful Online Course CreatorsLess Is Best (Michael Bungay Stanier)Michael Bungay Stanier is a highly acclaimed coach, course creator, entrepreneur, author, and thought leader whose books and talks have been enjoyed by millions of people worldwide.In this episode, Ari, Abe, and Michael discuss:Michael’s programs and how they fit into his businessHow infrastructure is built in to self-facilitated groupsWhat a robust onboarding process looks likeHow Agile project management informed Michael’s course structuresMichael’s philosophy of “the least you can teach”The concept of “clearing the cache” in a courseSetting and disrupting expectations to keep students goingFocus your content by knowing what problem you’re solving...2024-02-1926 min
Course Lab: Lessons from Successful Online Course CreatorsCancer Survivor to Course Creator (Meg Cadoux)Meg Cadoux Hirshberg is the founder of The Anticancer Lifestyle Foundation, a nonprofit dedicated to promoting evidence-based lifestyle transformation for cancer survivors.In this episode, Ari, Abe, and Meg discuss:How lifestyle changes can play a significant role in reducing the risk of cancer and cancer recurrenceCancer patients often feeling disempowered and uncertain about their future, highlighting the need for education and supportThe Anti-Cancer Lifestyle Foundation offering a range of resources besides an online course — ebooks, webinars, and more — to meet individuals where they are in their cancer journeyHer foundation exploring and engaging in partnerships with insu...2024-02-0525 min
Course Lab: Lessons from Successful Online Course CreatorsRevenge of the Nerd (Steve Kamb)Steve Kamb founded NerdFitness.com in 2009 to help average folks, nerds, and misfits level up their lives.In this episode, Danny, Abe, and Steve discuss:How Nerd Fitness started and evolved to become hugely popularThe integration of the site’s content and coursesShifting from online courses to building a larger communityThe challenges of implementing accountabilityNot waiting for perfection before you launch your course“I'm just a huge dork who happens to love helping people not make all the mistakes I did.” – Steve KambSteve Kamb is the nerd who founded...2024-01-2230 min
Course Lab: Lessons from Successful Online Course CreatorsFostering Connection (Jan Keck)Jan Keck runs public events and online experiences that build trust, empower people to share vulnerable stories, and turn strangers into friends.In this episode, Ari, Abe, and Jan discuss:Creating a feeling of community within a group of attendees or studentsSupporting frontline facilitators and trainersA best practice for the very first minutes of an event, meeting, or gatheringThe importance of breakout groups or roomsPlanning your first class, workshop, or courseUsing “ice melters” instead of “ice breakers”Navigating control of the live learning experienceA bonus tip for making the best of live-class recordings“If I'm the...2024-01-0825 min
Course Lab: Lessons from Successful Online Course CreatorsTeam’s Pick: Tools for Training (Rob Witcher)Rob Witcher is a co-founder and master instructor at Destination Certification Inc.In this episode, Danny, Abe, and Rob discuss:Transitioning from teaching for a company to teaching in your own businessCreating engaging delivery and fulfillmentDeveloping the right tools to support the courseFocusing on simplicityThe value of feedback and iteration“One of the most important lessons we learned is: Simplicity is better… providing less and being very concise.” – Rob WitcherRob Witcher is a co-founder and master instructor of Destination Certification Inc. and its CISSP program. He is a technica...2023-12-2522 minCourse Lab: Lessons from Successful Online Course CreatorsStanding Out (Jeff Cobb)Jeff Cobb is the founder of Learning Revolution and host of the Leading Learning podcast. He has been a course creator for 20 years.In this episode, Ari, Abe, and Jeff discuss:What it takes to have a standout course business these daysCourse differentiationThe gap between an average and a great facilitatorExamples of engaging with your learnersWhat solopreneur and independent experts can learn from an organizational approach to course creationCredentials and certifications“If you're not actually creating an effective learning experience, the value is not going to be there. You're going to have a ha...2023-12-1124 minCourse Lab: Lessons from Successful Online Course CreatorsWorking with Artificial Intelligence (Alex Preis)Alex Preis is the creator of www.p4x.ai, a unique service that combines training, workshops, and custom-made software solutions to enable AI-driven innovation.In this episode, Ari, Abe, and Alex discuss:The B2B coursework that Alex’s company teachesThe incorporation of artificial intelligence (AI) into their coursesHow course creators in general can consider using AIEvaluating AI technology as part of the learning experienceHow course creators can apply an engineering mindset“Activate your knowledge. Your knowledge is your secret sauce as a course creator.”– Alex Preis2023-11-2724 minCourse Lab: Lessons from Successful Online Course CreatorsKeeping It One-on-One (Sam Mahmoody)Sam Mahmoody is the founder of Liberty Tutoring, which offers 1-on-1 online tutoring across Quebec and Ontario, Canada.In this episode, Ari, Abe, and Sam discuss:The types of courses and students Sam hasLiberty Tutoring’s hiring process and curriculaHow Sam’s business grew and evolvedLogistical challenges and offering a quality experienceDefining the core of Sam’s business“The spark was realizing my passion for teaching, and the joy that I was getting from helping my students. It was just… priceless.” — Sam MahmoodySam Mahmoody is an engineer wit...2023-11-1321 minCourse Lab: Lessons from Successful Online Course CreatorsPainting as Personal Development (Laurie Anderson)Laurie Anderson is the heart and soul behind Alexander Art, where she and her dedicated team have crafted an inspiring realm of art and education since 1986.In this episode, Ari, Abe, and Laurie discuss:How Laurie and her team took their in-person classes to DVD and then onlineTeaching a skill-based course to students of diverse abilitiesThe importance of communityPainting as personal developmentStructuring online instruction to be better than in person Scaling through multiple instructors“We use painting as the medium to help people change their lives.”– Laurie Anderson2023-10-3024 minCourse Lab: Lessons from Successful Online Course CreatorsHybrid Courses Are a Dream Come True (Michael Sheridan)Michael Sheridan is “Ireland's favorite dream expert,” the author of two books, and a radio host. His passion is to see people become all they came here to be and help them live their lives to their fullest potential. In this episode, Ari, Abe, and Michael discuss:Michael’s background and how he got into online coursesTeaching a sensitive and personal topic within a group settingBuilding connections and engaging with studentsHow Michael discovered he had a sales problem and worked through itMichael’s thoughts about what should be free versus paid“It just helped...2023-10-1621 minCourse Lab: Lessons from Successful Online Course CreatorsMastermind Parenting (Randi Rubenstein)Randi Rubenstein is the founder of Mastermind Parenting and host of the Mastermind Parenting Podcast. She runs programs to support parents with strong willed children into fostering better and more open relationships.In this episode, Danny and Abe talk with Randi about the iterations of her Mastermind Parenting course. In this episode we discuss:Randi’s personal experience with a strong willed child, leading to her course.Evolution of a course from one-on-one to online coaching.The urge to firehouse students with information and support.Working with clients on something as personal and sensitive as...2023-09-1126 minCourse Lab: Lessons from Successful Online Course CreatorsDrawing New Conclusions (Tom Hart)Tom Hart is a graphic novelist and the founder and executive director of The Sequential Artists Workshop, a non-profit school and arts organization located in Gainesville, Florida.In this episode, Danny, Abe, and Tom discuss:How Tom’s courses have evolved over his years in businessThe importance of marketingCourse pricingEmploying additional instructorsTom’s school’s nonprofit modelStudent emotions and providing community supportAddressing student mindset challengesTom’s advice for aspiring course creatorsAcquiring students“Forming a community is actually one of the best things we do for people. They don't really know that going in — they don't realize one...2023-08-2822 minCourse Lab: Lessons from Successful Online Course CreatorsTools for Training (Rob Witcher)Rob Witcher is a co-founder and master instructor at Destination Certification Inc. In this episode, Danny, Abe, and Rob discuss:Transitioning from teaching for a company to teaching in your own businessCreating engaging delivery and fulfillmentDeveloping the right tools to support the courseFocusing on simplicityThe value of feedback and iteration“One of the most important lessons we learned is: Simplicity is better… providing less and being very concise.”– Rob WitcherRob Witcher is a co-founder and master instructor of Destination Certification Inc. and...2023-08-1425 min
Nail Babe PodMonetizing Your Social Media Content with Crystal of @LoveFreshPaintWelcome to Nail Babe Pod! My inaugural episode! I’m so excited to be chatting with “my nail babe” Crystal of @LoveFreshPaintWe chat about how Crystal got into nail polish, starting her instagram account. Turning her hobby into a career through learning about when and how to charge brands. And now she teaches other content creators how to monetize their content!You can purchase Crystal’s guide to Monetizing Content here: https://www.nailknowhow.com/crystalsloanFollow C...2023-08-0338 minCourse Lab: Lessons from Successful Online Course CreatorsTeaching Teams (Christina Becker)Christina Becker is a nonprofit consultant, trainer, psychotherapist, and the founder of the Canadian Nonprofit Academy. In this episode, Danny, Abe, and Christina discuss:Her background and how she came to be a course creatorBalancing two different course businessesHer course being taken by teams instead of individualsDelivering very short course video lessonsRoadblocks and iterationsHer business model and reaching her target marketHow Christina overcomes resistance from prospects Why she chose a subscription modelThe joy of iterating your course“Once you create a course, that's not it. It's a dance between your students and yourself and...2023-07-3127 min
Blowing UpDone-for-You (Abe Crystal)Abe Crystal is a learning design expert who co-founded the learning platform Ruzuku, as well as Instant Courses, which provides done-for-you courses for entrepreneurs, authors, coaches and small businesses.Hosts Linda Claire Puig and Ari Iny explore with Abe the value of done-for-you offers, both for your clients and your own business, plus the considerations needed before you decide to add them to your own business. In this episode, we discuss:How you can design done-for-you offers that empower you to solve more problems for your audience—without requi...2023-07-2619 minCourse Lab: Lessons from Successful Online Course CreatorsGoing the Extra Mile (Debra Cady)Debra Cady is a Licensed Clinical Social Worker and CEO/Founder of Silver Linings International. SLI offers facilitation, coaching, consulting, and training on how to achieve strength-based, positive change for individuals and organizations.Danny and Abe talk with Debra about her pivot from being a mental-health professional to becoming a course creator and entrepreneur.This episode covers:Debra’s experience before course creation and how she pivoted into itStarting with her pilot coursePricing her course properly Working out the educational design aspects of her courseHer evaluation toolsHow her course changed her workDanny and Abe’...2023-07-1728 minCourse Lab: Lessons from Successful Online Course CreatorsCourses for Coaches (Dr. Barbara Birsinger)Dr. Barbara Birsinger is the creator of the Behavior Decoding Method as well as the CEO and Founder of The Energetics of Eating. She works with people from all walks of life who want to focus on true health and self-love rather than be pressured by the tenets of “diet culture.” In this episode, Abe and Barbara explore:How she decided on her target audienceThe modalities of her instruction and interaction with studentsCustomizing her offering and incorporating feedback Exploring the emotional aspect of the problems your students faceThe importance of a clear customer focus“I starte...2023-07-0420 minCourse Lab: Lessons from Successful Online Course CreatorsBridging the Gap (Stever Robbins)Stever Robbins is a serial entrepreneur, productivity expert, author, and creator/host of the Get-It-Done Guy podcast, which ran from 2007–2020 and has been downloaded more than 36 million times.In this episode, Danny, Abe, and Stever explore:The false equation of knowledge and actionUsing misdirection to overcome resistance and foster learningInstructional design and engaging behavior among your studentsCreating interaction in large-scale coursesAddressing student frustration with instructional “misdirection”“[There] is an unbelievably pervasive theory of how people learn and how people change behavior, which is that if you tell people the learning, they will somehow magically be able...2023-06-1924 minCourse Lab: Lessons from Successful Online Course CreatorsSpecial: Ruzuku’s Instant CoursesIn this special episode, Danny and Abe discuss the myriad advantages of Ruzuku’s Instant Courses as an incredibly efficient and valuable tool for course creators. Courses tangential to your main expertise can be excellent for additional revenue streams, brand enhancement, lead generation, trust building, lower-cost learning options, and student/client nurturing. The Instant Courses platform offers all of this with fully customizable options and the ability to literally get a course online in a matter of minutes.In this episode, we explore:What exactly is Ruzuku’s Instant Courses The distinction between core and peripheral cours...2023-06-0521 minCourse Lab: Lessons from Successful Online Course CreatorsStyling for Confidence (Cyndy Porter)Cyndy Porter is a portrait photographer, stylist, personal brand and image consultant, and founder of Success Thru Style. In this episode, Danny, Abe, and Cyndy discuss how she’s built successful online courses that teach what is traditionally an in-person or experiential process.In this episode we explore:The flipped-classroom modelHow Cyndy iterated her courses in various ways to meet the market and needsCyndy’s creation of an evergreen course as an alternative for studentsThe challenges of online learning and coaching for personal styling, and how Cyndy solved theseBalancing art and science in personal bran...2023-05-2226 minCourse Lab: Lessons from Successful Online Course CreatorsSpecial: AI Meets Online CoursesIn this special episode, Danny and Abe examine ChatGPT (and artificial intelligence broadly) as a free and simple tool for course creators. And as with most things free and simple, there’s the “for better or for worse” with this rapidly developing technology. Anyone creating or thinking about creating online courses needs to know the opportunities and pitfalls that are here and on the horizon.In this episode Danny and Abe explore:What ChatGPT is and isn’tDanny’s bio as generated by ChatGPT — the good, the bad, and the uglyThe impact of AI on the value of...2023-04-2430 minCourse Lab: Lessons from Successful Online Course CreatorsSupporting Large Cohorts Creatively (Heather E. Wilson)Heather E. Wilson has been an instructional designer, course creator, and business coach for two decades. Currently, she employs her expertise to run Mirasee’s flagship program, Hybrid Course University. HCU is aimed specifically at coaches, consultants, speakers, and others who want to offer a transformative course that goes well beyond simple instructional delivery.Through the tactics and techniques Heather discusses in this episode, she is able to manage upwards of 900 students from all over the world. As part of that, she has fine-tuned HCU’s processes and incorporated unique innovations to prioritize the student experience.In...2023-04-1023 minCourse Lab: Lessons from Successful Online Course CreatorsLearn to Teach (Jonathan Levi)Jonathan Levi is a serial entrepreneur, author, speaker, and founder of SuperHuman Enterprises. Jonathan’s media products have been enjoyed by over 350,000 people in 205 countries and territories. In this episode, Danny and Abe talk with Jonathan about his journey through many platforms of teaching, covering in particular: The evolution of courses and online platforms over the past decadeImplementing interactive learning into an online courseAndragogy: the science of adult learningThe importance of “why” as the foundation of the learning processYouTube as a way to demonstrate expertise and acquire students “The adult brain learns differently than the child's bra...2023-03-2726 minCourse Lab: Lessons from Successful Online Course CreatorsVoice of Reason (David H. Lawrence XVII)With decades in radio, acting in 100+ TV shows, and voiceover work all along the way, David H. Lawrence XVII began to get questions from people. They wanted to know how to get into voiceover work, what equipment is needed, how to make money, and much more. With classic entrepreneurial spirit, David created several courses to teach students how to succeed as voice talent. That modest beginning has now grown into 30+ courses, a team of coaches, and a vibrant community — all under the business name VO Heroes.Fun Fact: David is regarded as the first podcaster, dating to 1994 wh...2023-03-1328 minCourse Lab: Lessons from Successful Online Course CreatorsStanding Out (Happi Leopold)The classic immigrant success story, Happi Leopold moved from Cameroon to Canada with $200 in his pocket and no understanding of English. Nonetheless, he landed a job at a bank and worked his way up to advising clients and managing portfolios to the tune of hundreds of millions of dollars. Today, he runs his own company — Easy Finance Academy — through which he teaches ordinary people the same principles he used to advise wealthy investors. In this episode Danny, Abe, and Happi discuss:Teaching students in a highly challenging and regulated field like financeHow to navig...2023-02-2727 minCourse Lab: Lessons from Successful Online Course CreatorsTapping Into Your Strengths (Margaret Lynch Raniere)Through her company, margaretlynchraniere.com, Margaret Lynch Raniere trains and certifies thousands of women as coaches and therapists using her highly effective Breakthrough Coaching approaches. In this episode, Danny and Abe talk with Margaret about how she uses energy work to help her students launch and improve their practices. In this episode we discuss:Ways to introduce your practice to potential students, especially when you operate in an unconventional nicheWhy setting realistic expectations for your students is important to their success in your programThe need to create a sa...2023-02-1329 minCourse Lab: Lessons from Successful Online Course CreatorsFacilitating Transformation (Melanie Benson)Melanie Benson is an Authority Amplifier, Revenue Strategist, and Money Mindset Coach with over 20 years of experience. She works with expert entrepreneurs to transform their wisdom into wealth through powerful mindset shifts that generate a consistent supply of clients and opportunities. In this episode, Danny, Abe, and Melanie discuss how throwing out the blueprints and creating your own approach can lead to more long-term transformation for your clients. In this episode we discuss:How coaches and course creators can create offers that appeal to their passions rather than working with the trendsHow Melanie...2023-01-3024 minCourse Lab: Lessons from Successful Online Course CreatorsTactical Learning (Ken Long)Ken Long is the founder and principle of Tortoise Capital Management Inc, a retired Army lieutenant colonel and an executive coach, trainer and process consultant. He combines his professional knowledge as an educator with his experience in the military to more effectively deliver online courses to his students. Ken joins Danny and Abe to discuss the challenges course creators face with online learning and ways they can overcome them by leaning on their experiences. In this episode we discuss:Why it is important for course creators to be open to adapting new approaches.How to...2023-01-1624 minCourse Lab: Lessons from Successful Online Course CreatorsSupplemental Courses (Pat Henseler)Pat Henseler is the director of operations for Connect 365, and the creator of the 20 Minute Marketing system. His focus is on helping clients utilize the most powerful marketing and lead gen campaigns available.In this episode we discuss:Ideas for approaching course creation for service-based businesses.Determining the right level of development for your course based on your resources.Why you might not need a large audience to launch a successful first course.Finding ways to help course participants take meaningful action.The importance of properly piloting your course.Danny and Abe’s debrief.2023-01-0228 minCourse Lab: Lessons from Successful Online Course CreatorsTeam’s Pick: Gina BianchiniGina Bianchini is the co-founder and CEO of Mighty Networks. Her mission is to usher in a new era of creative business built on community. In this episode we discuss:The convergence of online courses and communities.Is there still room in the market for new course creators?Scaling your business on a single platform.Moving from content-only to transformational courses.The flywheel effect of adding layers and tools to an existing course.The importance of recognizing and playing to your own strengths when making decisions about what tools and platforms to use for your...2022-12-2634 minCourse Lab: Lessons from Successful Online Course CreatorsStructural Evolution (Melissa Guller) Melissa Guller is a course creation expert and the CEO of Wit & Wire, where she helps creators turn their skills and passions into profitable online businesses. In this episode, Danny and Abe talk with Melissa about her highly impactful course design structures. In this episode we discuss:How to create ways to support different styles of learning.Changes in course creation and how student expectations are evolving.The competitive advantage of instructor involvement and regular course updates.Premium courses vs. celebrity or low-cost courses.The value of built-in checkpoints throughout the course that lead to st...2022-10-3132 minCourse Lab: Lessons from Successful Online Course CreatorsCourses for Executives (Susan Schramm)Susan Schramm is a consultant, marketing expert and the CEO of Go To Market Impact, LLC. She helps business leaders get faster results with their high-stakes strategies. In this episode, Danny and Abe talk with Susan about formatting and structuring an online program suited for senior executives.In this episode we discuss:Structuring an online course for busy executives.How to turn asynchronous learning experiences from a drawback into a feature.Creating opportunities for all members of the program to participate more fully.New ideas to create higher engagement through accountability.Customizing features to cat...2022-10-0319 minCourse Lab: Lessons from Successful Online Course CreatorsTactile Learning Online (Cybele)Cybele is the creator of Cybele’s Well. Her courses guide students in using crystals and stones to cultivate embodied intuition and practice self healing. She brings her continued growth and training as a healer to her online community.In this episode, Danny and Abe talk with Cybele about her unique course structures. In this episode we discuss:The value of building a loyal community, regardless of size.How doing what you find meaningful can translate into a course and business.Why scaling just for the sake of scaling doesn’t serve any purpo...2022-08-2226 minCourse Lab: Lessons from Successful Online Course CreatorsReiterate and Reframe (Linda Claire Puig) Welcome to Course Lab. This podcast teaches course creators like you how to make effective and profitable online courses. Linda Claire Puig is the founder of 6-Figure Newsletters and co-founder of Adventurous Life International. She helps her clients build profitable relationships and portable businesses.In this episode we discuss:Do you need to use social media to build an audience for your course?What does it mean to nurture your audience, and why is it important?How to structure your course for multiple learning experiences.How can group coaching be beneficial in your course?Price...2022-08-0829 minCourse Lab: Lessons from Successful Online Course CreatorsExpert or Visionary? (Michael Port)Michael Port is an author, speaker and course creator. His latest book is titled The Referable Speaker. He runs a business called Heroic Public Speaking and is the host of the popular podcast, Steal the Show. In this episode, Danny and Abe talk with Michael about his wildly successful, high-ticket course on public speaking. In this episode we discuss:What is the difference between an expert and a visionary, and why is it important?The compounding nature of turning the flywheel and trusting the process.Ways to properly pilot a course.Progressing fro...2022-07-2530 minCourse Lab: Lessons from Successful Online Course CreatorsA Course-Building Formula (Dave Lakhani)Dave Lakhani, founder and CEO of Bold Approach, is an award-winning author and recognized expert in business growth strategy.In this episode we discuss:Developing courses with shorter attention spans in mind.The benefits of using clear, bite-sized sections throughout the course.The benefits of having a course-building expert help build your course.Using research and analysis to inform the learning design for your course.Using a basic formulaic process for course building. Is it important to use a distributed learning option for your course?Using internal marketing throughout your course.Building courses for others.D...2022-07-1134 minCourse Lab: Lessons from Successful Online Course CreatorsChallenge Accepted (Aron Croft)As someone with Inattentive ADHD, Aron Croft is on a mission to help other ADHD folks live happier, more productive lives. He runs a company called Hidden ADHD and created a course called the Productivity Academy Program. In this episode, Danny and Abe talk with Aron about turning his one-on-one coaching for ADHDers into an even better product with a group program. In this episode we'll discuss:Why you don’t have to be an expert to be a teacher.Reasons to include one-on-one coaching.Ways to iterate and scale your course.Using teams and p...2022-06-2728 minCourse Lab: Lessons from Successful Online Course CreatorsCooking Up Courses (Meghan Telpner)Meghan Telpner is the founder of the Academy of Culinary Nutrition, a nutrition-based culinary certification course. When she was unable to keep up with demand for her in-person cooking classes, Meghan began offering video classes online. Despite the saturated fields of nutrition and cooking, she thrived by continually raising the bar in structure and support. In this episode, Danny, Abe and Meghan discuss elements of course building that create real value for students—from enrollment to support to certification. If you’re willing to step up, you can succeed in any niche. In this episode we disc...2022-06-1326 min
Power Your Profits PodcastHow To Effectively Offer Online Courses With Ruzuku’s Abe CrystalHave you ever tried studying and learning a course online? How effective is online learning? In this episode, Abe Crystal, co-founder and CEO of Ruzuku, provides tips and techniques he learned throughout his career on creating and offering an effective course for your clients. Abe’s Ruzuku is an easy-to-use online course platform for entrepreneurs, authors, coaches, and small businesses that hosts more than 75,000 courses, serving over half a million students worldwide. Dive deep into this episode to learn more about the concept of creating engaging online courses.Love the show? Su...2022-06-0921 minCourse Lab: Lessons from Successful Online Course CreatorsBeyond Structure (Corrie Melanson)Corrie Melanson is the president of Sea Change CoLab, a company that ignites transformational learning and impact. As an instructional designer and process facilitator, she set out to develop meaningful dialogue processes that would invite greater participation and engagement. In this episode, Danny, Abe and Corrie dive into instructional design practices and their impact on revenue and scalability. Corrie describes her course pricing and the models she’s put in place to ensure that her students can engage honestly and freely to get the most out of her course.In this episode we discuss:What...2022-05-3025 minCourse Lab: Lessons from Successful Online Course CreatorsQ & A with Danny and AbeWe are just about ready to kick off season two of Course Lab. Our next season promises great behind-the-scenes insights from course creators who are doing very interesting course designs and getting really powerful results. We’ll also talk with course builders about business models and structures that are making their businesses more scalable and lucrative. But before we do that, we thought it would be fun to compile some of the most frequently asked questions that come our way and answer them. If you have ever asked (or wanted to ask) Danny or Abe ab...2022-05-1628 minCourse Lab: Lessons from Successful Online Course CreatorsPlanting or Harvesting? (Danny Iny)Our featured guest today is Course Lab’s own co-host, Danny Iny, founder and CEO of Mirasee and executive producer of the Mirasee FM podcast network. At the age of 15, bored and disillusioned, Danny dropped out of high school to become an entrepreneur. He recounts his journey from hopeful teen business owner to successful CEO, sharing the valuable lessons he learned along the way. In this episode, Abe and Danny deep dive into Danny’s expertise of industry trends, premium courses and student transformation. Danny gets down to brass tacks with course creators about when it’s time to p...2022-05-0932 minCourse Lab: Lessons from Successful Online Course CreatorsKnow Your Audience (Abe Crystal)Over the past few episodes, Course Lab has gone beyond the design of courses, diving deep into the platforms that host them. We’ve been talking with industry leaders about their vision of the future and what that means for you as a course creator. Today, Course Lab features our own co-host, Abe Crystal, co-founder and CEO of Ruzuku, an online course platform focused on student engagement.In this episode, Danny and Abe talk about industry trends, increasing engagement and why deeply connecting with students and potential students is paramount. We also get a sneak peek into som...2022-05-0228 minCourse Lab: Lessons from Successful Online Course CreatorsLimitless Opportunity (Greg Smith)For the next few episodes, Course Lab is going beyond the design of courses and diving deep into the platforms that host them. We are talking with industry leaders about their vision of the future and what that means for you as a course creator. Today, we feature Greg Smith, co-founder and CEO of Thinkific, an all-in-one software platform designed to help people create online courses and memberships.In this episode, Danny, Abe and Greg discuss industry trends and incredible opportunities available for niche educators. The future of education seems to be trending in a way that...2022-04-2535 minCourse Lab: Lessons from Successful Online Course CreatorsCourses & Community (Gina Bianchini) For the next few episodes, Course Lab is going beyond the design of courses and diving deep into the platforms that host them. We are talking with industry leaders about their vision of the future and what that means for you as a course creator. Today, we feature Gina Bianchini, co-founder and CEO of Mighty Networks, a community software platform designed to help businesses create online courses. In this episode, Danny, Abe and Gina talk about Gina’s passion and expertise in creating online communities and how that led to the all-in-one, community-centered platform she runs today. The th...2022-04-1833 minCourse Lab: Lessons from Successful Online Course CreatorsSpooling Up (Chris Badgett) For the next few episodes, Course Lab is going beyond the design of courses and diving deep into the platforms that host them. We’ll be talking with industry leaders about their vision of the future and what that means for you. Today, we feature Chris Badgett, founder and CEO of LifterLMS, a company that helps people create, launch and scale online courses. In this episode, Danny, Abe and Chris discuss why Chris went from building custom learning management systems from scratch and began building solutions for WordPress®, and how he sees that playing out in the future. T...2022-04-1129 minCourse Lab: Lessons from Successful Online Course CreatorsThe Flywheel Effect (Patty Block) Patty Block is the founder of The Block Group, a company that provides consulting for women-owned businesses. She has created a system of online courses and group memberships that build on each other, creating momentum for her own business and spilling over into her client’s success. In this episode, Danny, Abe and Patty discuss how, after a number of failed courses, Patty found relatively quick success with her new course-creation model. She combines a tight niche with a strong client connection and quick results. It’s all in the flywheel. In this episode we discuss:2022-03-1426 minCourse Lab: Lessons from Successful Online Course CreatorsÜber-Niche Success (Anke Herrmann) Anke Herrmann is a tech professional and entrepreneur, but she also enjoys sewing and has a love for the world of flamenco. She went from blogging about her hobby to creating online courses to teach others how to do it as well. She founded Flamenco Dressmaking, an online company that features her courses. In this episode, Danny, Abe and Anke give tips for thriving in a narrow niche. Anke shares how she built a community, pre-sold her course and learned why she should avoid underpricing her products. We are reminded that following our passions and teac...2022-03-0725 minCourse Lab: Lessons from Successful Online Course CreatorsBuild Better Beta (Ellen Finkelstein)Ellen Finkelstein is the founder of Change the World Marketing, a company that helps experts learn to share their knowledge through online products and courses. After using her own four-point process successfully for years, she decided to teach others how to do the same. In this episode, Danny, Abe and Ellen cover a lot of ground from initial idea to launch, honing in on a framework for simple but clever beta testing. If you’re looking to create a new course or a new iteration of an existing one, this episode will get your creative juices flowing. ...2022-02-2825 minCourse Lab: Lessons from Successful Online Course CreatorsBinge-Worthy Content (Bradley Morris)Bradley Morris is the founder and CEO of Majik Media, a company that helps course creators and coaches produce highly engaging content. Since 2007, when his first-ever video went viral, he has been studying how and why people consume information as well as what keeps them engaged and eager for more. In this episode, Danny, Abe and Bradley reach deep into Bradley’s three-pillar process of adding entertainment and accountability to teaching and course-building. Even if you are not a naturally creative person, you’ll find plenty of inspiration to bolster the binge worthiness of your content.In th...2022-02-2131 minCourse Lab: Lessons from Successful Online Course CreatorsHigh-Ticket Power (Joel Erway)Joel Erway is the creator of The Webinar Agency, a company that helps course creators and coaches create webinars to boost sales. He is the author of High Ticket Courses and hosts two weekly podcasts highlighting his proven methods of crafting high-converting offers. In this episode, Danny, Abe and Joel walk us through the details of Joel’s proven “power offer” model and reveal how to apply it to any course. Joel offers comprehensive instructions and examples that course creators can use to reconstruct their business model without reconstructing the whole course. Grab a pen and paper, because y...2022-02-1433 minCourse Lab: Lessons from Successful Online Course CreatorsCourse Cred (Gini Dietrich)Gini Dietrich is the founder and CEO of Armand Deitrich, an integrated marketing communications firm based in Chicago and Spin Sucks, a PR and marketing blog and consulting site. As course creators, we often start with a course that we turn into a more robust business. We then scale that business into something larger to serve more people. Most of us don’t end up changing an entire industry. In this episode, Danny and Abe talk to Gini Dietrich about how she is doing just that by taking ownership of her space in the industry, setting new stand...2022-02-0725 minCourse Lab: Lessons from Successful Online Course CreatorsHip Course Vibes (Tad Hargrave)Tad Hargrave is the founder of Marketing for Hippies, a company that teaches ethical marketing strategies to business owners. Traditional marketing techniques can feel outright icky to some business owners, so how can you get course recognition without feeling smarmy? In this episode of Course Lab, Danny, Abe and Tad cover a ton of ideas to get your creative juices flowing with alternative ways to structure and market your course. Tune in and mellow out as these experts discuss relevant and useful strategies that you can implement to create good vibes all around. In this epi...2022-01-3127 minCourse Lab: Lessons from Successful Online Course CreatorsThe Science of Change (John Austin)Dr. John Austin is the founder of Reaching Results, a company designed to help business leaders improve safety and leadership. For over 25 years, John has applied his extensive knowledge of behavioral science in the creation of his courses to increase engagement and promote real behavior change, which results in a significant and measurable decrease in workplace injuries. John’s course structure uses a combination of clear expectations, choices and a healthy blend of positive and negative reinforcement. In this episode of Course Lab, Danny, Abe and John discuss how course creators can implement these same components and why t...2022-01-2425 minCourse Lab: Lessons from Successful Online Course CreatorsLeveling Up (Jeff Perry)Jeff Perry is the founder of More Than Engineering, a company that helps purpose-driven engineers and tech professionals make intentional career transitions that facilitate growth and development in their professional and personal lives. It’s important to meet clients where they are without judgement and without being afraid to guide them out of their comfort zone when doing so can lead to growth and future success. In this episode of Course Lab, Danny, Abe and Jeff discuss leveling up your course and your clients’ results with any necessary changes in thoughts and mindset followed by inspired action. 2022-01-1724 minCourse Lab: Lessons from Successful Online Course CreatorsA Personal Approach (Mary Duggan) Mary Duggan is the founder of Cockleshell Creative, a company that creates interactive, personal development courses that cater to overwhelmed, creative-minded clients. Investing in a little up-front market research, she found true passion and just the right pieces to put together an incredibly successful course. In this episode of Course Lab, we learn simple, practical ways to identify the needs of our clients as well as the best ways in which they will be able to receive instruction and implement techniques. In the post-interview debrief, Danny and Abe dig into the importance of market research in creating a trul...2022-01-1025 minCourse Lab: Lessons from Successful Online Course CreatorsStaggering Engagement (Ian Roberts)Ian Roberts has created a number of successful online courses using instructional methods developed over his many years of teaching in-person workshops. He starts off with what he calls “insanely simple” steps and gives students enough time to assimilate new skills, building confidence and momentum. Those ingredients, combined with super-focused subjects and deep interaction with students over the years significantly contribute to Ian’s high success in engagement and completion rates. This episode of Course Lab is densely packed with helpful information for course creators. Ian describes his creative solutions for growing sales while reducing his own personal...2022-01-0329 minCourse Lab: Lessons from Successful Online Course CreatorsTeam’s Pick: Your DNA ResultsHow do you create an online course about DNA and genealogy and make it interesting and understandable to people? First, you become an expert in the field and start your own DNA education company. You work with DNA tests that people have taken and use the results to help them better understand their family history. And when a pandemic hits, you pivot your knowledge of genetics into something that is accessible online. In this episode, hosts Danny Iny and Abe Crystal take a closer look at the course “Your DNA Guide.” The course creator, Diahan Southard, is a microb...2021-12-2035 minCourse Lab: Lessons from Successful Online Course CreatorsThe Missing Piece (Mary Williams) Creating a successful course requires attention to market demand, but how do you know what that demand is, and how can you provide solutions within a client’s comfort zone? Sometimes the missing piece is a little outside of where you are looking. Mary Williams, founder of Sensible Woo, discovered opportunities to use what did resonate with clients in an effort to help them with challenges outside their comfort zone. In this episode, Mary, Danny and Abe discuss looking past the obvious issue and digging into why your clients are facing the challenges they are fac...2021-12-0625 minCourse Lab: Lessons from Successful Online Course CreatorsCreate Transformative Learning Journeys (Mel Stanley)Mel Stanley, founder of FirstWoman.rocks, knew that she had to pivot really quickly when her revenue streams dried up due to the pandemic. When she stopped panicking, she successfully created her virtual coaching practice. Mel is the creator of the course, Brand for Success, which is designed to create meaningful transformation for her clients, who are exclusively women. In her course and coaching practice, she aims a hammer at the glass ceiling. Not only that, but the hammer is aimed at the concept of “online courses” itself. Listen in as Abe and Danny coin a new term.2021-11-2222 minCourse Lab: Lessons from Successful Online Course CreatorsStart by Tackling the Important Problem (Sharon Richmond)Sharon Richmond, founder of Leading Large and creator of the course Candid Conversation, isn’t locked into a specific mental model of what a course should be, how to start designing it, or how to implement a course. She has an interesting approach that all course creators should start with – identify the hard and meaningful problem first. As an executive coach, she focuses on senior leadership to help create lasting change in an organization. With the course, she helps executives learn how to have a difficult conversation and, therefore, begin to create a more candid culture within their o...2021-11-0826 minCourse Lab: Lessons from Successful Online Course CreatorsBold Business Model Levels the Playing Field (Trevor Page)When Trevor Page, founder of Crafty Codr Inc. and course creator at Coders Campus, discovered he had a knack for teaching, he decided to venture into entrepreneurship, leaving his coding job. He founded his company and launched the website, Coders Campus, where he offers the free 4-week course, The Java Beginner’s Course, as a prerequisite for his main course, Full Stack Java Bootcamp. In this episode of Course Lab, Danny and Abe discuss Trevor’s courses, his bold business model, and his intention to engage every one of his students. In this episode we di...2021-10-2533 minCourse Lab: Lessons from Successful Online Course CreatorsA Fresh Approach for Adding Online Courses to Your Business (Abe Crystal)To Abe Crystal, CEO of the online course platform Ruzuku, books are written to be read. Trying to simply translate a book directly into a video course may wind up creating something that’s too long, too digressive. So what should you do instead? You need a fresh approach to how to fit courses into your business. Abe writes in-depth about how to implement such an approach in his newly published book, The Business of Courses. In this special episode of Course Lab, Danny and Abe discuss Abe’s book, what business owners should think about when cre...2021-10-1821 min
Making It: How to Be a Successful Online Entrepreneur“Making it” Means Owning the Process (Abe Crystal)Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. Episode summary: When computers were young, in the eighties and nineties, Abe Crystal, co-founder of Ruzuku, loved digging into things and trying to understand how they worked at every level. He refused to take things for granted. That curiosity led Abe to study how people actually use technology and what is now called “user experience.” In 2010, he co-founded the online course platform Ruzuku, which was built from the gr...2021-10-1513 min
Business Breakthrough129: Launch a profitable online course with Abe Crystal (Part 2)Many people fail when launching their online courses the main point people fail on is you can build the course but it doesn’t mean people will come. In this episode Abe lets us in on the do’s and don’ts when it comes to launching an online program.My Guest: Abe CrystalAbe is not just the Co founder and CEO of Ruzuku, an easy to use online course platform for entrepreneur’s, author’s, coaches and small businesses. Ruzuku has now hosted over 75,000 courses serving over half a million students around the world. Abe...2021-10-1522 minBusiness Breakthrough129: Launch a profitable online course with Abe Crystal (Part 1)Many people fail when launching their online courses the main point people fail on is you can build the course but it doesn’t mean people will come. In this episode Abe lets us in on the do’s and don’ts when it comes to launching an online program.My Guest: Abe CrystalAbe is not just the Co founder and CEO of Ruzuku, an easy to use online course platform for entrepreneur’s, author’s, coaches and small businesses. Ruzuku has now hosted over 75,000 courses serving over half a million students around the world. Abe...2021-10-1327 min
Natural Born CoachesAbe Crystal: How to Get Your Online Course Out Into the World ... Quickly!I know that many listeners of this podcast are coaches who either have an online course, or are looking to start one, so I think you’ll really enjoy this episode! Our guest, Abe Crystal, Ph.D is the co-founder of Ruzuku, a platform that gives coaches everything they need to create, sell, and teach amazing courses, and he’s here to share his knowledge and expertise on this topic! To learn more about The Customer Learning Journey Model and Instant Courses, Abe is offering free training on October 21st and October 22nd. You can get all the...2021-10-1123 minCourse Lab: Lessons from Successful Online Course CreatorsBite-Sized Modules Create a Distilled and Actionable Course (Gayle Van Gils)Episode summary: How do you create an engaging course that students will actually finish? If that’s a question you constantly ask yourself, we’d like you to meet Gayle Van Gils. After spending 25 plus years teaching meditation to individuals and teams, and delving into the neuroscience behind habit change, Gail decided to take her expertise online and launched a hugely successful wellness course. On this episode of Course Lab, Danny and Abe discuss Gayle’s online course, “Smart Tips: Wellness,” which teaches people how to infuse awareness into every aspect of wellness through short and top...2021-08-2322 minCourse Lab: Lessons from Successful Online Course CreatorsHow To Streamline Your Course For Optimized Learning (Rebecca Cuevas)Episode summary: How do you create an exciting and dynamic online course that provides a laser-focused and streamlined online learning experience for your students? Rebecca Cuevas is the expert who will help you set up your course so that students can actually learn from it. And even better, she’ll show you a method for designing your course that's fast, easy, and fun! In this episode, our hosts Danny Iny and Abe Crystal will take a closer look at Rebecca's course “Streamline Your Course Creation,” which helps online course creators design transformative learning experiences. Rebecca is the rec...2021-08-0923 minCourse Lab: Lessons from Successful Online Course CreatorsUnlock Your Best Music Performance (ft. Mark Morley-Fletcher)Episode summary: Believe it or not, many highly skilled musicians suffer from performance anxiety. Or they can play well in practice but fall short of their potential when they play for others. This was the problem that Mark Morley-Fletcher set out to solve for himself and, in the process, developed a hugely popular, successful, and innovative course that any course creator can learn from as well. In this episode, hosts Danny Iny and Abe Crystal interview Mark about his course “Unlock Your Performance.” Mark's course combines elements of evergreen and boot camp to create a seamless hybrid with 1...2021-07-3029 minCourse Lab: Lessons from Successful Online Course CreatorsNatural Weight Loss to Achieve Sustainable Results (ft. Jill Cruz)Episode summary: Is it really possible to create a hugely successful course in a highly saturated niche? Turns out, it IS possible, and Jill Cruz is living proof of it. As a weight loss coach and Board-Certified Nutrition Specialist, Jill is in one of the most saturated niches around, and yet she’s managed to create an extremely popular high-ticket course that helps people to improve their nutrition, lose weight, and boost their overall well-being. In this episode, Course Lab hosts Danny Iny and Abe Crystal take a closer look at her course “Work With Your Natur...2021-07-3029 minCourse Lab: Lessons from Successful Online Course CreatorsDevelop Resilience to Change ANY Behavior (ft. Dr. G)Episode summary: Dr. G is the go-to media expert on creating resilience in your community, your team, even your own family. And she’s bringing her expertise to Course Lab. Dr. G’s online course, “Change the Behavior in You” teaches the path of change, without dictating the particular behavior you must work on. That way, you learn the structure and strategies to make this change happen, plus how to make any other changes you'll ever want in your own behavior! This is powerful for the student, but even more so for listeners of Course Lab...2021-07-2727 minCourse Lab: Lessons from Successful Online Course CreatorsGetting the Most Out of Your DNA Results (ft. Diahan Southard)Episode summary: How do you create an online course about DNA and genealogy and make it interesting and understandable to people? First, you become an expert in the field and start your own DNA education company. You work with DNA tests that people have taken and use the results to help them better understand their family history. And when a pandemic hits, you pivot your knowledge of genetics into something that is accessible online.In this episode, our hosts Danny Iny and Abe Crystal will take a closer look at the course “Your DNA Gu...2021-07-2033 minCourse Lab: Lessons from Successful Online Course CreatorsWriting for Video Games (ft. Susan O’Connor)Episode summary: These days, video game writers are taking something old - storytelling - and marrying it to something new - technology. In this way, writers are redefining what it means to tell a story in the 21st century, just as screenwriters did in the 20th century. Now more than ever, great games deserve great stories.In this episode, hosts Danny Iny and Abe Crystal interview Susan O’Connor, the creator of the multifaceted course “How to write for video games.” Susan's been writing for many years and learned everything the hard way, which meant screwing up and most...2021-07-1730 minCourse Lab: Lessons from Successful Online Course CreatorsTrailer for Course Lab: Lessons from Successful Online Course Creators with Mirasee’s Danny Iny and Ruzuku’s Abe CrystalCredits: Hosts - Danny Iny and Abe CrystalProducer/writer - Cynthia LambExecutive producer - Danny InyAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyCall-to-action: If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.If you have a question for Course La...2021-07-1703 min
Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change LivesZCS010: Abe Crystal on Why You Should Choose Ruzuku for Your Online CourseToday’s guest is Abe Crystal from Ruzuku.com, an online course platform designed to help you publish and launch your course.
In this episode, Abe shares his background, philosophy about online courses and why Ruzuku is the best platform for you.
In This Episode, You'll Learn:• How Ruzuku started• How online course platforms (or an LMS) helps course creators• Who Ruzuku is for• What an online course is…according to Abe• What sets Ruzuku apart from other online course platforms• The tools that Ruzuku offers to help you create your course, engage with your learners and tra...2015-11-2500 min
The Online Course Coach PodcastAbe Crystal of the Ruzuku LMS platformOne of the things that many people struggle with are not just creating the course material, but how to put it online for their students to access it. While some people have the technical expertise to create their own website and sell the course through it, others want an easy solution, and that's what Ruzuku does. Abe Crystal talks about this platform, how it got started and why you may want to consider using it. Abe offers some solid advice on how to best market your online course and recommends similar strategies as to what I recommend, so pay...2015-10-0831 min