Shows
Target SnarketThis Boss-Babe Pyramid Wasn’t Built In A DayWe thought we’d close out our season with a light and breezy topic, but that didn’t feel authentic at all so instead we’re discussing the dark and stormy dynamics of multilevel marketing (MLM).Adding to our personal MLM experiences, we were honored to be joined by former Boss Babe Royal Topaz Queen herself, Emily Lynn Paulson, who is the author of “Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing". Together, we’ll examine the origins of the MLM business model, their shady recruitment tactics, and the promises of financi...2023-11-071h 15Target SnarketNavigating the Age of AwarenessThis week, Abhainn and Danielle explore a topic that's central not only to their marketing strategy consultations but also to their personal lives: awareness. Whether it's for a social media awareness campaign or championing a meaningful cause, recent years have witnessed a significant shift in how we perceive and prioritize awareness. Tune in to hear Abhainn once again face some friendly scrutiny for their scripting, but, more importantly, join Danielle and Abhainn as they delve into the pros and cons of our society's intense focus on awareness. They discuss how the rise of social m...2023-10-311h 05Target SnarketYou Expect Me To RTO Under These Conditions?! Haunted Office Buildings Of the USBeyond the familiar horrors of the workplace - bad bosses, annoying co-workers and demanding deadlines with no end in sight - some people have unsettling experiences in the office that cannot be explained by Earthly logic. Years later, even after they’ve left their jobs, they still remember the offices that haunted them during long, lonely shifts.This week, Kaleigh and Abhainn regale the spooky tales of haunted office buildings in the US as well as discuss their own disconcerting stories and hot takes on ghouls, goblins, witchcraft, and wizardry. Tune in just in ti...2023-10-2438 minTarget SnarketFrom Turnt Up to Burnt Out: Why Work Feels So Hard Right NowThis week, your favorite trio of co-hosts embark on another journey into the strange and bewildering world of modern work culture, this time alongside the incomparable Dr. Han Ren (she/they). Dr. Ren is a licensed clinical and school psychologist, consultant, speaker and educator whose work is deeply rooted in liberation and anti-oppressive ideals, practicing from a justice-oriented, interpersonal, culturally-humble, and systems-informed framework.In this conversation, we dissect the elephant in the cubicle — burnout. We all know it, feel it, and do not love it, so we sat down to discuss some of the re...2023-10-171h 24Target SnarketHere, Let Me Bing That For You: Google Is In It’s “Be Evil” EraFor years, Google has always stated it is the preferred search engine of users because they just provide a better service to users. Unfortunately for the tech behemoth, lawsuits varying from civil suits, class-action lawsuits, to a new case with the DOJ - is it just luck of a good product that has helped Google keep a global search engine market share was at 91.88%? This week on Target Snarket, Danielle and Kaleigh dive into Google’s most recent lawsuits and exposés to determine if “Don’t Be Evil” has been phased out in more ways than one as Google’s...2023-10-101h 24Target SnarketNo Giggity, (Delivery Apps) Got to Bag It UpThis week, Abhainn and Danielle take a peek into the gig economy - corporations like Uber, Lyft, DoorDash, Instacart - all of the major players that popped up over the last decade to make our lives easier and our pockets lighter. They chat about how these companies have historically been ethically ambiguous AND wholly unprofitable, begging the question - where is the gig economy heading, and how can we make sure that their innovation is combined with accountability?The news of Instacart going public is the star of the show, with Danielle and Abhainn...2023-10-031h 03Target SnarketA Very Very Very Early Holiday SpecialIt’s time to think of the holidays, Charlie Brown! Yes, we’re aware of how early it is but this week Abhainn and Kaleigh are kicking off the holiday season by reminding business owners and marketing teams that it’s better to be prepped and blessed than rushed and stressed. We share our top tips to getting your business through the 2023 season whether you’re looking for sales for the holidays or reaching a community organically on an extremely competitive feed. Abhainn takes off their Grinch pants to share some highlights from the 2022 season an...2023-09-2645 minTarget SnarketThe World is Burning, ManThere was a lot of talk in the last few weeks about the climate’s cosmic retribution on the attendees of 2023 Burning Man. This story has everything - Diplo riding in dune buggies to escape the inches of mud and water that descended on the desert, a good dose of “I told ya so” from climate protesters, and commentary that went viral through the vast stretches of the internet, causing some deep (and sometimes uncomfortable) conversations around wealth, joy, and the state of our world. So is what happened at Burning Man the biblical sign of...2023-09-1946 minTarget SnarketGoFundMe for Jobs: Navigating the Employer’s MarketYou can’t open up LinkedIn without seeing a half dozen posts from folks who are truly down on their luck - they lost their job a few months back, unemployment insurance is about to run out, they don’t have healthcare, they may get removed from their homes. It’s enough to recall the gutting feelings surrounding the 2008 crash and the years of unemployment struggle that followed. But what have we learned since 2008? In a slump that isn’t quite a crash but isn’t just a bump in the road, what can candidates seeking employment take away from previ...2023-09-121h 24Target SnarketRage In Accordance With the MachineThe way algorithms work is shrouded in secrecy as proprietary information, and is a veritable black box that may never see the cold light of day. But the algorithms wield immense influence, often holding the key to a brand or content creator’s reach and impact in the digital realm. The algorithms are far from static, perpetually adapting to maintain our interest. One of the most potent strategies they’ve historically employed involves tapping into one of our primal human responses: rage.In this episode, the BROADs are offering up their insider knowledge to help...2023-09-051h 14Target SnarketWelcome To the Cage Mask: Hot Takes 2 Electric BoogalooSome time has passed since our launch party and, of course, changes have happened in the marketing and business world, so it’s high time you heard our opinions (as if there was ever any doubt). That’s right ladies, theydies, and gentlemen: It’s another round of Calienté Commentary (even though Danielle hates that name)! This week, Danielle, Kaleigh, and Abhainn are feeling quite a bit of side-eye discussing the latest updates and breaking news in the business and marketing landscape. We share our thoughts on Threads and if the new app will keep its...2023-08-2953 minTarget SnarketPursuing Money While Keeping Your Values with Rod DauphinWhen you're a member of a marginalized community, it can be an intricate dance to engage within a capitalist framework. Capitalism is intentionally constructed with competition in mind - there are meant to be both winners and losers - and unfortunately, the losers are often those of us at intersecting minority identities. While we dream of higher salaries or better profit margins in order to live more comfortably, these aspirations can sometimes feel like they clash with our desire for a more equitable world. This week, we are honored to welcome Rod Dauphin, Education S...2023-08-221h 28Target SnarketNostalgia Marketing: Buying To Keep From CryingNotice an increase in commercials referencing your favorite TV shows and movies of yesteryear? Wonder why Grimace was released from the brand mascot vault for a month of feral TikToks? This week, Abhainn and Kaleigh takeover the podcast to talk about nostalgia marketing and the tactic utilized by businesses across industries to increase sales by tapping into the ‘warm & fuzzy’ feeling. So why does it seems so easy to utilize nostalgic feelings in ads, political slogans, and movies to target our happiest memories for their benefit? Abhainn talks more about the psychology of *why* peopl...2023-08-1547 minTarget SnarketThe Cost of Hustle CultureThe last 10 years have been marked by the “hustle” of all flavors: rise and grind, girlbossbabe, build an empire…but we’d like to be done with it now. This week, Michelle Awuku-Tatum, the founder of and Executive Coach at myFactor Coaching + Consulting, joins us to talk about the allure of hustle culture, the impacts it has on our physical and mental health, and how we can stop ourselves from both being victims of the hustle, as well as an inadvertent perpetrators at the same time. Additionally, Kaleigh exposes the difference between the hustle and gener...2023-08-011h 26Target SnarketGood In a CrisisWhen Roe v. Wade was overturned last year, this week’s interviewee, Leah Scott, had to grieve while simultaneously preparing communications for the non-profit and reproductive rights organizations around her. Leah has worked in nonprofit communications for much of her career and her current work in reproductive health, rights, and justice makes her all-the-more qualified to talk to the BROADs about how organizations can best respond when a new crisis seems to pop up everyday. Should your social media go dark with every headline? How do you know when saying nothing is harmful, or the...2023-07-251h 15Target SnarketProject Management, Shmoject ShmanagementWhile Kaleigh is off surfing, Danielle and Abhainn take over the podcast to give Abhainn a ton of compliments. This week, we dive into the elusive role of project managers - who needs ‘em anyway? We discuss the difference between assistants and project managers, the importance of emotional intelligence and effective leadership, and the perils you will face when you undervalue the roles in your organization that keep your business running smoothly. Though Abhainn doesn’t get to talk as much smack about agile methodologies as they’d like, you’ll get to hear their sad...2023-07-181h 16Target SnarketSaddle Up: The Social Media Frontier is HereSocial media channels have been getting a little Wild West, charging through 2023 with updates and changes that not only affect users, but businesses and creators who work in them every day. Tune in for another Kaleigh & Abhainn takeover as we discuss Twitter Blue, character count expansions, and changes in advertising policies for cannabis-related promotions. Hear our take on Meta’s new app Threads, as well as our thoughts on whether any of the new paid options across platforms are really worth the dent they’ll make in your monthly budget. We didn’t forget to say...2023-07-1149 minTarget SnarketTrans Allyship in the Workplace, Part 2: Navigating Mistakes and MisgenderingWe are ending our first Pride month on Target Snarket with part TWO of our discussion with Julien Whitney from The Trevor Project! This week, we delve into questions on how to be an ally to trans folks from both the employee and manager perspectives. We explore effective ways to handle misgendering among coworkers while ensuring the safety and comfort of your trans employees. Julien shares valuable insights on what to do if you make a mistake, without placing the burden of comforting you onto a trans person. Additionally, we emphasize the importance of avoiding singling out any employee...2023-06-2754 minTarget SnarketTrans Allyship in the Workplace, Part 1: I’m Coming OutThis week we welcome Julien Whitney from The Trevor Project, a Scorpio, to our pod to talk with us about how we can make our workplaces a safe and welcoming place for the trans people who work for and alongside us, regardless of our politics or identity. We chat about coming out in the workplace, what to do when a coworker comes out to you, who should be asking and offering pronouns, and what questions are inappropriate to ask your trans colleagues. Julien offers an important reminder to trans folks that they are not a burden for asking to...2023-06-201h 09Target SnarketThe Cost of Allyship: Why This Pride Feels DifferentWe’re officially in the middle of Pride Month 2023, and things have been feeling different. This week, our hosts take a moment to discuss how even our biggest corporate allies have kept their logos rainbow-free this June. Have corporations decided the cost of allyship is too much when employees are being threatened just for existing in a store with Pride collections? We end the episode with a call to action - be more mindful to not give straight businesses your gay dollars for Pride merchandise (or ideally, year-round). We highlight exactly how to be more intentional with your purchases th...2023-06-131h 23Target SnarketBranding Risky Behavior: Targeting for Substance Use During PrideThis week, Target Snarket welcomes Zane Guilfoyle, the Director of Public Health and Community Engagement at Denver ELEMENT a Mile High Behavioral Healthcare program, to discuss the disproportionate targeting of the LGBTQ+ community with booze, nicotine, and cannabis (where legal) during Pride. Zane discusses the history of substance use and abuse within the community, and how queer-identifying people, as well as most marginalized communities, are at much greater risk for violence, mental health issues, and risky behavior–all of which can be exacerbated by substance overuse. At what point do Pridefest sponsors like Coors, Absolut, Juul, and others need to...2023-06-061h 00Target SnarketYas Queen Slay Hunty: The Problem of Corporate Rainbow-Washing During PrideAnother June, another year of corporations swearing they support the LGBTQ+ community - just look at their logo! For $15.99, you can support the community, too! This week, the BROADs kick off Pride month by dissecting “rainbow-washing”: what it is and how it’s almost become best practice for businesses to profit off of the LGBTQ+ community in June, without really backing up their promises. But when there are over 500 anti-LGBTQ+ bills introduced in state legislatures (45 having been enacted so far this year), are “Live Laugh Lesbian” shirts enough to show your “support” of the community? (no...2023-05-301h 20Target SnarketShe Who Can Not Be Named: A Discussion on Eponymous BrandingCalvin Klein, Kate Spade, Vera Wang - it seems to be best practice within the fashion industry to use eponymous labels, or branding using the name of the designer, owner, or a specific famous person. But eponymous branding creates gray area around how influencers, creators, designers, musicians, and artists can keep legal rights to their *actual identity* when that is what they are selling - their name. They *are* the brand. This week we welcome Cheval, the Chief Inspiration Officer at She is Cheval and Founder of the A Girl You Might Know Foundation, a...2023-05-2330 minTarget SnarketDancing Babies, RickRoll, and Mukbang: Is Going Viral Right For You?Kaleigh and Abhainn are back in the pilot’s seat of Target Snarket this week, and talking about the idea of creating viral content for yourself, or your business. First they try to define what it means when a piece of content goes viral, then we go through a quick history of viral content, and highlight some of the most well known viral moments from the internet. Then, they talk about viral content from a business and marketing point of view; Is this something your business wants? What are examples of businesses going viral? And what should you do wh...2023-05-1651 minTarget SnarketEqual Pay Brought to You by Bagel BitesAs an Associate Director of Marketing Intelligence at Mintel, you can bet Kaitlin Ceckowski knows a thing or two about marketing and intelligence. This week, we pick her brain on brand activism - do any of us really like it that much when brands take a stand for a better world? If so, when is it appropriate and when is it, well, squicky? Kaitlin drops the cold, hard facts for us on consumer behavior as we discuss why the champagne of beer is now a girl’s best friend, how brands created the very pro...2023-05-0957 minTarget SnarketThe Al Gore Rhythm: Let’s Answer Your Questions!They’re baaaaaack! Kaleigh and Abhainn have been left to their own devices again in this week’s episode.Abhainn uses their immense creativity to come up with a game called “Abhainn Asks Kaleigh Questions,” wherein Kaleigh addresses our fans’ burning questions, concerns, and myths around social media, algorithms, and all things digital marketing! Learn why Mad Men-style advertisers could not exist now, find out if Al Gore indeed has rhythm, and get a handle on all the marketing questions you’ve always wanted to ask. 2023-05-0257 minTarget SnarketThe 4/20 EpisodeOn 4/20, the *highest* of holy days for many (ahem), Danielle and Kaleigh meet up with Ricardo Baca, founder of Grasslands, a journalism-minded agency for cannabis companies. Ricardo and his work have been featured in Rolling Stone, Forbes, The Colbert Report, NPR’s All Things Considered, the TEDx and SXSW stages, and he was named one of Fortune’s “7 Most Powerful People in America’s Marijuana Industry” in 2016.Ricardo walks us through the marketing and growth barriers for cannabis industry companies in the current climate, as well as the best ways for both business owners *and* those...2023-04-251h 12Target SnarketKeeping Kids Safe Online, Part 2: Profiting off of Kids' Content“IT’S JUST A PRANK BRAH!” Danielle Webster is back with us as we close out our Keeping Kids Safe Online series with part 2, where we discuss instances of children *being* the content.Whether its family vlogs, child influencers, or children OF influencers, we dive into the importance of affirmative consent for adding to your child’s digital footprint. Danielle presents some digital horror stories about the re-use of imagery that’s been shared by others, the team chats about how Gen Z is responding to living with Facebook Moms in their hay-day, and Kaleigh sh...2023-04-181h 10Target SnarketKeeping Kids Safe Online, Part 1: The Youths on The InterwebsThe BROAD squad is joined by Prairie Public Radio journalist extraordinaire Danielle Webster in a panel discussion on the pitfalls and perils that face our kids when navigating the digital world. As a member of the mythical species called “parents,” Danielle chats with us about her observations on the effects of an always-on digital news cycle, the challenges of raising a child who is a digital native, and the generational differences we see in the use of social media and search engines. If you’re not a kid or don’t have any, you can still...2023-04-111h 04Target SnarketLet’s Get Banned! A Review of the TikTok DramaBROAD Mommy has left the kiddos to play - on this week’s episode, Kaleigh and Abhainn have taken the reins! In their first solo mission, Kaleigh walks through details on how TikTok became the target of the US Government.Our gruesome twosome dives into the history of the clock app, discusses what other countries have jumped on the BAN-wagon, and what data is the business ACTUALLY collecting. In addition, Abhainn shares their *strong* opinions on Daddy Pedro Pascal and Kaleigh puts on her tin foil hat to talk about the conspiracy theories surrounding th...2023-04-041h 03Target SnarketThe Cost of Wellness: A Discussion On “Health + Fitness” Targeting, Gendered Marketing & GOOPWe all know about the unnecessary gendering of certain products: BIC pens with flowers on the packaging (indicating pens for...girls?), DUDE Wipes made for....men's butts?, the pink tax, etc. But one area where unnecessary gendering can actually be dangerous is in the medication we consume - and yet, it's happening all over advertising in a big way.There's a difference between marketing a medication or supplement to AFAB people who might be more likely to suffer from a specific condition, and marketing the same medication to different genders in markedly different ways...2023-03-281h 08Target SnarketThe Marketing Graveyard: Let’s Get MetaIt seems like every week someone pronounces a marketing tool, technique, or platform as DEAD TO US ALL. This week, Kaleigh, Abhainn, and Danielle take a journey through the marketing cemetery to discuss who’s alive and well, who’s makin’ like Jesus and coming back from the dead, and who should maaaybe stay 6 feet under.On top of that, you’ll find out which BROAD is obsessed with newsletters, who needs compliments (and therapy) the most, and who made sure to use inclusive sporting event language specifically for our European audience.2023-03-211h 11Target SnarketThe Currency of AttentionWhen you do a Google search for the best places to eat nearby, for a brownie recipe, or even to find that elusive Mean Girls quote to prove your pop culture relevance to all your friends, do you pick the first result? The second? How far down the Google search rabbit hole do you go?In this week’s episode, we welcome Amir Alsayegh, Head of SEO at Acadaca, to talk about why the “top result” is not always (and maybe rarely?) the *best* result, and how search algorithms shape more than our brownies, but ou...2023-03-141h 00Target SnarketOn the Screen and In the Room: The Lack of Diversity & Representation in AdvertisingThe BROADs are back together this week to discuss diversity and representation (or lack thereof) in advertising both on screen and in the pitch room. Who green-lights the cringe ads that miss the mark? Who was in the room - and is having a diverse room enough to avoid ads that miss the mark? Are the people who need to speak up confident enough to speak up without fear of repercussion? Additionally: Kaleigh shouts out rapper (and college marketing major) Yung Gravy, Abhainn talks about the clear delineation between masc-hosted v. femme-hosted podcasts, and D...2023-03-0750 minTarget SnarketFake News, Paywalls, and Dog Whistles: How News Media Today is Flailing (But There’s Still Hope)This week, Danielle sits down with Dave Flomberg, Director of Content at Modus Persona, contributor to Yellow Scene Magazine, and Antisemitism Columnist for the Colorado Times Recorder, to discuss the state of news media in 2023 and what consumers, business owners, and publishers can all do together to fix the problems facing journalism in the future. Highlights include: The unexpected killer of newspaper revenue, the dangerous rise of the “Fake News” Flag, why people no longer trust the media, and how journalism paywalls are going to hurt us all (but especially the people who need news...2023-02-281h 01Target SnarketThe Humanity of Business, Part 2: Our Favorite MistakesIf you’ve always wanted a BA in Psychology or an MBA, this episode is for you. In part 2 of our “The Humanity of Business” episode, Danielle, Kaleigh, and Abhainn discuss telepressure and flooding, participation trophies, and being your coworkers’ Calendar Daddy.Listen all the way to the end to find out which BROAD had animal control called on them while at work, who got caught talkin’ smack while screen sharing, and who’s mistake hit the 5-figure mark.2023-02-2153 minTarget SnarketThe Humanity of Business, Part 1: Remember, We’re A FamilyIs what you’re doing sustainable? Is it humane? Is it ethical? Is it responsible? (*Danielle has now officially coined this ‘SHER!’)Repeating buzzwords is great, but what does it all mean?Danielle, Kaleigh, and Abhainn discuss the complexities of humanity in the workplace, both with your audience and team.2023-02-1445 minTarget SnarketCan Brands Be Activists? A Very Whiskey Post-Christmas SpecialWelcome back for Episode 2!The BROAD Digital crew does a deep dive analysis on the viral J&B Whiskey ad.It was branded as "a Christmas carol of acceptance for all." But is it actually heartwarming or was it just performative?2023-02-1450 minTarget SnarketLaunch Party!In the very first episode of Target Snarket, Danielle makes up a game to get Kaleigh and Abhainn to agree to a launch party.Some topics include Twitter, DEI, Super Bowl advertising, quiet quitting, unlimited PTO and more! Plus, the crew shares what they'd like to see more and less of in 2023.Other highlights: Abhainn awards 100 yikes and Kaleigh learns the meaning of the word “squick.”2023-02-1458 minTarget SnarketIntroducing: Target SnarketA little preview of what to expect on Target Snarket, dropping February 14th.2023-02-0202 min