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Accuris - Revenue Management Analytics For Fast Moving Consumer Goods Companies
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FMCG Weekly
Private Labels, Pessimism, and Pricing Power
This episode explores the shifting economic mood in Germany and other countries and its effects on consumer behavior. With rising pessimism and price sensitivity, brand loyalty is eroding while private labels gain ground. Lidl’s failed price war highlights the limits of discounting alone. Instead, brands must differentiate, communicate clearly, and understand shopper psychology. We also share strategic approaches to negotiating cost price increases with retailers, as discussed in our special edition from last week. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
2025-06-13
09 min
FMCG Weekly
Cost Price Increases: How to Win Over Retailers
In this special edition, we explore how FMCG suppliers can navigate one of the industry’s toughest challenges: getting retailers to accept price increases. With input costs soaring and retailers pushing back, fewer than one in four suppliers recover their full requested increase. We present advanced, data-driven strategies—such as shopper segmentation, category value framing, and switching models—alongside five bold, experimental tactics including inflation-linked promo guarantees and failure rebates. The goal: shift the conversation from confrontation to collaboration. Whether you are renegotiating prices or defending margins, these approaches help reframe pricing as a strategic growth lever, not just a cost...
2025-06-06
11 min
FMCG Weekly
AI Shopping, Inflation and Conjoint Analysis
This week on FMCG Weekly, we explore the sharp rise in coffee prices in Germany, driven by climate-induced crop failures and surging import costs. Despite this, demand remains high. This puts the focus back on inflation and price elasticity. We spotlight the use of conjoint analysis in designing profitable pack-price architectures. Further this episode examines how ChatGPT is transforming online grocery shopping with real-time product recommendations and purchases. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
2025-06-04
09 min
FMCG Weekly
UK Inflation, Amazon Innovation, and the End of Copy-Paste Calendars
This week on FMCG Weekly, we explore Amazon’s strategic launch of its first FMCG-focused promotion week in Germany, signaling a major push into everyday essentials and retail media. We also dive into Kraft Heinz’s ongoing strategic overhaul amid declining revenues and Berkshire Hathaway’s board exit. In the UK, inflation surges to 3.5% are reshaping consumer behavior and pressuring margins. Finally, we introduce the idea of a “Promo Reset”—a radical rethinking of FMCG promotional strategy that demands zero-based planning and a sharper focus on shopper-driven, data-informed value creation. It’s time to challenge the status quo of promotion plan...
2025-05-21
11 min
FMCG Weekly
San Miguel’s Pricing Strategy, Asda’s Bold Format, Pringles’ Gamer Win, and the Great Promo Reset
This week’s FMCG Weekly explores three pivotal stories. San Miguel’s UK retail prices soar after a production handover to AB InBev, driven by new duties and packaging taxes. Asda launches a standalone George store in Leeds, aiming to revamp non-food retail with expanded fashion and home ranges. Meanwhile, Pringles pioneers cultural marketing by embedding its brand within the gaming community, leveraging long-term credibility over short-term stunts. And finally the first part of our 3-part series on resetting promotion planning. Enjoy this episode and get ready for the 2026 planning season! FMCG Weekly - News and trend...
2025-05-14
10 min
FMCG Weekly
Walmart’s Store of the Future: Reinventing Value and Convenience
Last week, Walmart opened its “Store of the Future” in Texas. The Supercenter showcases bold store redesigns, expanded departments, and app-enhanced shopping. Walmart is also expanding omnichannel delivery and leveraging ad revenue to offset margin pressures, with ad sales up 27% to $4.4 billion. Private labels like Bettergoods attract value-conscious and premium shoppers alike. Technology investments in AI and robotics optimize inventory and delivery. Personalized shopping experiences and health-focused assortments, such as Modern Soda and diabetes-friendly recipes, deepen customer engagement. Walmart’s strategy positions it as a leader in modern grocery retail, blending value, convenience, and advanced digital capabilities.FMCG...
2025-05-07
08 min
FMCG Weekly
Print, Power, P&G and Price Wars
This week’s FMCG Weekly examines Procter & Gamble’s tariff-induced pricing strategy shifts, the retail industry’s resilience during a massive Iberian blackout, and compelling evidence from a Dutch study revealing the dangers of eliminating printed flyers. P&G’s $1.5 billion tariff burden has forced revised forecasts and aggressive mitigation plans. Meanwhile, backup generators proved vital for retailers like Lidl and Mercadona during Spain's power outage. Finally, the flyer study shows how cutting print can reduce spend, trip frequency, and loyalty—without digital making up the difference. The key message: operational readiness and shopper visibility remain critical in today’s volatile r...
2025-04-30
11 min
FMCG Weekly
Danone, Reckitt, Kimberly-Clark and the Art of Pricing
Danone outperformed in Q1 with 4.3% sales growth driven by protein products in North America and booming demand for infant formula in China. Meanwhile, Reckitt reported a 1.4% sales dip due to underperforming peripheral businesses, though its core portfolio remains resilient. Amid global tariffs and rising input costs, FMCG brands are refining their pricing strategies. From Hermès’ confident hikes to Kimberly-Clark’s restraint, pricing has become both an art and science. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
2025-04-23
08 min
FMCG Weekly
Price Wars, Probiotics & Private Labels
This week on FMCG Weekly, we cover the intensifying UK supermarket price war as Asda’s aggressive pricing prompts reactions from Tesco and possibly Sainsbury’s. Peroni Nastro Azzurro launches a frictionless loyalty program to drive premium beer sales. Müller acquires Biotiful Gut Health, betting big on kefir and functional foods. And Costco celebrates 30 years of its powerhouse Kirkland Signature brand, now accounting for a third of sales. We also spotlight Müller’s realignment strategy and price hike approach amid European market challenges. Tune in for data-backed insights and strategic developments shaping FMCG across the UK, Europe, and Nort...
2025-04-15
10 min
FMCG Weekly
Tariffs, Tech, and Tesco: A Volatile Week in FMCG
This week’s FMCG Weekly unpacks the fallout from Trump’s new tariff wave, with German and European food exporters exposed to 10% tariffs now and bracing for a potential 20% hit in 90 days. We examine how firms like Develey and Beiersdorf are managing supply chain chaos while Tesco signals profit cuts amid looming UK supermarket price wars. Meanwhile, a P&G study with Harvard and Wharton reveals generative AI can boost team productivity by 12%, suggesting an innovation edge for tech-savvy FMCG players. The message is clear: agility, resilience, and tech adoption will define the winners in an increasingly volatile landscape. ...
2025-04-11
07 min
FMCG Weekly
Aldi Retreats, Coke Advances, Ben & Jerry’s Rebels: A Week of FMCG Power Moves
Aldi’s closure of its non-food online shop signals a pragmatic retreat from a structurally mismatched e-commerce model. As reported by Lebensmittel Zeitung, the venture never turned a profit, highlighting the growing pains of discounters in digital channels. Meanwhile, Coca-Cola continues to thrive through consistent marketing excellence, as Marketing Week's Mark Ritson outlines—balancing global strategy, local execution, and a powerhouse brand culture. In a more emotional story, Ben & Jerry’s co-founder Ben Cohen is seeking to buy back the brand from Unilever, per The Wall Street Journal, to preserve its social mission. Across all fronts, FMCG is evolving throug...
2025-04-02
08 min
FMCG Weekly
FMCG Weekly: Inflation, Coca-Cola, Danone and Dollar Tree
In this week’s FMCG Weekly, we explore the multi-layered challenges and strategic pivots shaping global consumer goods. From the U.K.’s sticky inflation and the BOE’s cautious rate stance, to Coca-Cola’s bold innovations amid a retailer standoff in Germany, and Danone’s data-driven targeting of GLP-1 users in North America. We also spotlight Dollar Tree’s resurgence in the U.S., attracting middle-income shoppers and offloading Family Dollar to refocus on core strengths. With inflation, health trends, and retail dynamics intersecting, this episode unpacks how FMCG giants are leveraging agility, insights, and innovation to drive growth in a...
2025-03-26
11 min
FMCG Weekly
Price War in the UK and the 95-year Rivalry between P&G and Unilever
This week, we dive into the £3.5bn supermarket stock market sell-off as Asda triggers a price war. Plus, P&G strengthens its dominance over Unilever, while Unilever bets big on social-first marketing. What does this mean for FMCG brands and retailers? FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
2025-03-19
08 min
FMCG Weekly
Unilever’s New Strategies, Dunnes’ Promotion Success, and the Continued Rise of Private Labels
Unilever is shifting its marketing focus to social media influencers, increasing its digital ad spend from 30% to 50%, while also accelerating food brand disposals, aiming to cut €800 million in costs. Meanwhile, Dunnes remains Ireland’s top grocer as shoppers embrace promotions amid inflation. Private labels continue their global rise, with over 53% of consumers preferring store brands due to price sensitivity and quality concerns. Brands must adapt to these shifting dynamics to stay competitive. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
2025-03-11
05 min
FMCG Weekly
Walgreens’ $10B Exit, Lindt’s Tariff Shift & Sainsbury’s Convenience Makeover
Lindt is shifting its Canadian supply chain from the US to Europe to avoid new tariffs and align with the growing "Buy Canadian" movement. Walgreens is going private in a $10 billion deal with Sycamore Partners, hoping to revitalize its struggling retail pharmacy business. Meanwhile, Sainsbury’s is rolling out a new convenience store format with digital innovations, energy-efficient refrigeration, and an improved layout to cater to modern shopping habits.FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
2025-03-06
06 min
FMCG Weekly
Unilever's CEO Shake-Up, Breakfast Promotions and P&G's use of AI in Advertising
This week on FMCG Weekly, we cover Unilever’s shocking CEO change, the impact of promotions on Germany’s breakfast market, and Procter & Gamble’s AI-driven advertising strategy. Hein Schumacher exits Unilever despite strong financial results, with CFO Fernando Fernandez stepping in to accelerate transformation. In Germany, yogurt and sweet spreads thrive due to promotions, while traditional cereals decline. Meanwhile, P&G leverages AI for precise audience targeting, ad optimization, and cost-saving strategies, reshaping the role of marketing agencies.
2025-02-25
08 min
FMCG Weekly
How Tesco, PepsiCo, and NYC Retailers Are Rethinking Value
This week, FMCG Weekly examines key trends in global retail and pricing strategies. In New York, retailers are enhancing security, digital signage, and checkout experiences while refining omnichannel offerings. Meanwhile, Tesco is scaling back its Aldi Price Match, reflecting a shift from low-cost competition to perceived value. This mirrors a broader FMCG trend—companies like PepsiCo, Estée Lauder, and Clorox are adapting pack sizes, product formulations, and price tiers to meet changing consumer expectations. The key takeaway? Consumers aren’t just looking for lower prices—they want flexible, innovative, and high-value options tailored to their evolving spending habits.
2025-02-18
07 min
FMCG Weekly
Q4 Earnings Reports Rising Commodity and Input Costs
In this week's podcast, we delve into the latest developments among leading fast-moving consumer goods companies. Unilever is spinning off its ice cream division, including brands like Ben & Jerry's and Magnum, to focus on higher-margin beauty and wellness segments. Kraft Heinz is implementing price reductions to attract cost-conscious consumers. PepsiCo is addressing changing consumer preferences towards healthier snacks, impacting its North American sales volumes. Procter & Gamble is advancing its Supply Chain 3.0 initiative to achieve significant cost savings. Coca-Cola has raised prices across markets, boosting revenue despite some volume declines. Nestlé is increasing marketing investments to counter a slowdown in o...
2025-02-13
10 min
FMCG Weekly
What Coca-Cola and Heineken Teach Us About Pricing and Consumer Behaviour
This episode of FMCG Weekly dives into the latest earnings from Heineken and Coca-Cola, revealing key strategies driving their success. Despite inflation concerns, both giants exceeded expectations by leveraging premiumisation, strategic pricing, and non-alcoholic product growth. We also explore a striking consumer perception gap—people believe inflation is much higher than it actually is. What does this mean for FMCG brands? We break down how companies can balance pricing, maintain trust, and drive profitability in a shifting market. Tune in for insights on pricing power, consumer behaviour, and the future of brand positioning in a competitive landscape. FM...
2025-02-12
05 min
FMCG Weekly
Kellogg’s Bold Moves, Marks & Spencer’s Comeback, and Hyperlocal Marketing
This week on FMCG Weekly, we explore three key topics transforming the FMCG industry. Discover how Kellogg’s is reinventing breakfast with a bold £12 million campaign featuring Cornelius the Cockerel and innovative factory upgrades. Dive into an analysis of the 2024 stock market’s biggest winners and losers, including Marks & Spencer’s impressive comeback and Ocado’s ongoing challenges. Finally, learn about the rise of hyperlocal marketing, where brands are using technology and local insights to connect with diverse consumer markets. Tune in for the latest trends, strategies, and expert insights shaping the future of FMCG....
2025-01-15
07 min
FMCG Weekly
FMCG Trends for 2025, UK Price War and Cadbury's loss of its Royal Warrant
In this week’s episode of FMCG Weekly, we kick off 2025 with a deep dive into the latest developments in the fast-moving consumer goods industry. Discover how UK supermarkets are battling for market share in a new price war, led by Asda and Morrisons. Learn about Cadbury’s surprising loss of its Royal Warrant after 170 years and the potential implications for the iconic chocolate brand.We also examine key trends shaping the year ahead, from price pressures and shifting consumer behaviours to the rise of sustainability initiatives and the growing competition in loyalty programmes. Whether you are a ma...
2025-01-03
12 min
FMCG Weekly
Back to Basics: Poundland’s Reset, Dollar Store Struggles, and Leclerc’s Winning Formula
In this episode of FMCG Weekly, we cover three retailer stories that focus on price conscious shoppers:Poundland’s return to its roots: The UK retailer is refocusing on its £1 price point to reconnect with customers and recover from declining sales.Dollar stores under pressure: In the US, dollar stores are facing challenges as low-income shoppers tighten their belts, revealing deeper economic strains.Leclerc’s winning strategy: In France, E.Leclerc continues to grow its market share by combining competitive pricing with local flexibility, keeping competitors like Lidl at bay.Joi...
2024-12-13
06 min
FMCG Weekly
From Coca-Cola's Q3 revenue management success to luxury brands losing ground
This week on FMCG Weekly, we delve into Coca-Cola's impressive Q3 results driven by price increases, the mixed reception of its AI-generated Christmas ad, and the impact of price hikes on luxury brands, which are losing customers to resale platforms and mid-tier competitors. Tune in for expert insights from Accuris on how brands can adapt to these shifting consumer trends.FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
2024-12-03
04 min
FMCG Weekly
Black Friday: Three Strategies Beyond Simple Discounting
Welcome to the FMCG Weekly podcast, curated by Accuris. This episode, we'll be exploring three innovative Black Friday strategies that go beyond simple discounts to optimize revenue and create truly memorable customer experiences.We'll discuss how brands can leverage personalization and exclusivity, align promotions with customer values, and create engaging experiences that resonate with today’s discerning shoppers. We look at examples from Nike, Charlotte Tilbury, Lush, Sephora and others. Stay tuned for expert insights and practical advice from Accuris on how to make this Black Friday a succe...
2024-11-22
11 min
FMCG Weekly
Price matching, retailer incubators and the upcoming Trump presidency
In this week’s episode of FMCG Weekly, we dive into three hot topics shaping the future of consumer goods and retail:Beyond Price Matching: Learn how product innovation and differentiation can help brands stand out in competitive markets.Supermarket Accelerators: Discover how retailers and brands can collaborate to drive mutual growth.Political Shifts and Industry Impact: Explore the potential consequences of the upcoming Trump presidency on the European food and drinks industry.Stay informed and ahead of the curve with FMCG Weekly, your go-to podcast for tr...
2024-11-20
16 min
DutchTechOnHeels Podcast
Wafa Mribah - AI Product Leader at Accuris
Guest: Wafa Mribah Listen to inspiring women working in various roles within the technology industry. In each episode we spotlight a woman working in the tech industry: AI, Blockchain, VR/AR/XR, The Metaverse and more! DutchTechOnHeels wants to contribute to the positive visibility of women in tech in the European market. Learn more on dutchtechonheels.com and subscribe to this podcast. Who are the C-level women in tech you'd like us to feature next? Send us a message on social media @dutchtechonheels; your suggestions guide ou...
2024-08-27
17 min
Good, Bad and Ugly Telco, Tech and Innovation: People, their stories and their music in 20 minutes - Top 1% Engagement on LinkedIn
Joe Cunningham, Legendary Telecoms Entrepreneur talks about Aldiscon to Ammeon, SMS and the future
We’re delighted to have a legend in the Telecoms industry on the Podcast this week, with Joe Cunningham as our guest. Joe, along with Larry Quinn and Gilbert Little, co-founded a succession of successful Telecoms companies and sold them on. The companies include, Aldiscon. Apion. Aepona, Accuris, and only sold last week, Ammeon. The experience that people build when working in these companies led them, in turn, to go on and to found dozens of other companies, many of them still with us today. Joe recounts how Aldiscon got into SMS in the...
2021-05-18
32 min