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YIELD Today With Dallin CandlandYIELD Today With Dallin CandlandSell Yourself to Yourself Commercials Part 2 - Constructing Your Own Commercial! - #132Today we are talking about building your own sell yourself to yourself commercial! Listening to or reading this every day can be extremely powerful with solidfying your identity of how you would like to see yourself, improve your focus, etc. They have truly been SO helpful for me.Here's the three things to keep in mind when you're writing yours:1. Purpose: – Ask yourself: Who am I and what do I want to focus on during this time I listen to this commercial – This will help you change how you see yourself. Right now I ha...2021-08-2208 minYIELD Today With Dallin CandlandYIELD Today With Dallin CandlandSell Yourself to Yourself Commercials Part 1 - Why, Examples, and Benefits - #128Ever since reading about sell yourself to yourself commercials in The Magic of Thinking BIG the idea has hooked me! I have since written around 7 commercials for myself to read in the morning that help me sell myself on myself and stay focused on what I want to focus on. I hope that this gives you some ideas to improving your own self-care and relationship with yourself. Next week I will be releasing Part 2 of this which will talk all about building your own commercial! You won't want to miss it. Also, my deep apologies th...2021-08-0815 minCaptivate + Convert with Christy CegelskiCaptivate + Convert with Christy CegelskiBetter Together - Biz Partnerships That Work With Kira Hug & Rob Marsh“It wasn’t just a passion project where we were only doing a podcast and that was it. We just didn’t know what else it was going to become.”—  Rob MarshThe magic that can grow from a simple podcast is astonishing.Kira Hug & Rob Marsh are co-founders of The Copywriter Club (TCC), which offers memberships, courses, masterminds to copywriters looking to level up their skills.They met at a mastermind (not Tinder, as rumor would have it) and instantly clicked. When Rob wanted to start a podcast, Kira was a natural cho...2021-03-1550 minThe Boss Mom PodcastThe Boss Mom PodcastBuilding a Copywriting Brand that Stays Top of Mind w/Kira HugThe copywriting space is booming, but with so many writers from a ton of different industries moving into it, it's more important than ever before to set ourselves apart. Creating a personality for our brand is a great way to do that, but how can we make sure it still feels authentic to who we are?  Assuming a character helps keep us top of mind for our clients, but it's only effective when it fits in with our existing personalities. Is there a way to strike a balance between the two?  What can we do to...2021-02-1140 minChristopher Walch – SDWTChristopher Walch – SDWT#890 Best FREE Book Summary Websites Of 2020Today we are talking about the best free book summary site of 2020. The best website, the sites with the longest summaries and also the shortest. I have also found some that are…well, funny if you will. Anyway, you’ll see in the video. All the links are down below! ——————————————————— My Top: ——————————————————— https://www.nateliason.com/notes https://sivers.org/book https://paulminors.com/resources/book-summaries/ https://thepowermoves.com/book-summaries/ samuelthomasdavies.com/book-summaries/ https://fourminutebooks.com/book-summaries/ ——————————————————— Others: ——————————————————— Inter...2020-05-2126 minThe Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)Copywriting & Social Media with Kira HugWriting social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don’t feel 100% ready. Kira Hug knows what it’s like to take the plunge and go for it, and shares her hustle to building her business, how she built a solid Facebook community, how she really stands out and shows up on social media, and some tips for what to say when you don’t know what to post on social media!    In this podcast episode, we share:  How Kira firs...2020-04-1427 minThe 21st Century WorkplaceThe 21st Century WorkplaceFriend of a FriendFor many people, the word “networking” sends chills down their spines. Luckily, David Burkus’ Friend of a Friend is not a networking advice book—instead, it examines the complexity of the networks that already exist in the world, the social science that underpins them, and how to better understand them. We were delighted to host Burkus on the podcast for a lively discussion about how networks work—how they skew our perception of the world, how we can seek out alternative perspectives, and how we can leverage social capital to improve our circumstances.2018-05-0138 minThe 21st Century WorkplaceThe 21st Century WorkplaceFusing Brand and CultureFor many years, we have discussed brand and culture as two separate things. Brand represents the reputation and perception of an organization, while culture refers to the way that people experience working at an organization. However, in our increasingly digital, and therefore transparent world, the alignment between brand and culture is becoming a competitive advantage. We were delighted to host Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, for a discussion about this alignment between brand and culture. Denise layers her 25 years of brand and marketing experience with an interest in...2018-03-1336 minThe 21st Century WorkplaceThe 21st Century WorkplaceRules of EngagementChange is perhaps the only constant we can count on. Whether you call it “disruption” or prefer, as author Carolyn Swora does, to use the more positive word, “evolution,” it’s no secret that we live in a world that demands adaptability. And yet, most organizations are structured based on outdated hierarchies, rigid decision making processes, and an industrial-era emphasis on process and productivity. We were delighted to host Carolyn Swora on the podcast for an in-depth discussion of her book Rules of Engagement: Building a Workplace Culture to Thrive in an Uncertain World. Carolyn shared her thoughts on the realit...2018-02-2645 minThe 21st Century WorkplaceThe 21st Century WorkplaceCreating Great ChoicesFull disclosure: here at Actionable, we are huge fans of Roger Martin’s work. Not only has he been named the #1 management thinker by Thinkers50, but his work has helped to frame many of our internal project and strategy discussions. We are delighted to host Roger for a conversation about his latest book, Creating Great Choices: A Leader’s Guide to Integrative Thinking. Roger shared his thoughts on the origins and evolution of his work, the power of narrative for making complex ideas more understandable, and his four step process for moving beyond “either/or” decision making processes, toward creating...2017-12-2045 minThe Copywriter Club PodcastThe Copywriter Club PodcastTCC Podcast #60: Kira and Rob answer your copy questionsFor the 60th episode of The Copywriter Club Podcast, Kira and Rob opted not to invite a guest on the show and instead take your questions and give our off-the-cuff, no-preparation answers. We don’t claim to have all the answers, but we did our best with what we have. We talked about: •  where we got our first clients (and where we get some of our clients today) •  why relationships are so critical especially for freelancers who never leave the house •  how copywriting has changed since we both got started and what that means to you •  what we expected The Copywriter Club...2017-12-0548 minThe 21st Century WorkplaceThe 21st Century WorkplaceBecoming a Professional Mind-Maker-UpperPhil Jones noticed that in large groups of people, particularly in commercial scenarios, with all things being equal (skill, capabilities, resources), some people are just way more successful. He realized that the key differentiator was that top performers knew exactly what to say, how to say it, and how to make it count. These “magic words” of influence are the basis of his new book, Exactly What to Say—where he unpacks some of the verbal cues that we can all directly apply to our conversations, to move people from “maybe” to a definitive yes or no. Phil joined us for a f...2017-11-2731 minThe 21st Century WorkplaceThe 21st Century WorkplaceEmbracing Your OnlynessIn her previous books, Nilofer Merchant has taught us how to "create business solutions through collaborative strategy" (The New How) and has shared the 11 Rules for Creating Value in the Social Era. Now she's back with a new tome, The Power of Onlyness, and such luminaries as Susan Cain, Amy Cuddy, and Dan Pink are already singing its praises. Its premise is this: the Internet has been the great leveler, demolishing hierarchies and giving all of us, regardless of our status, a platform to spread our message and change the world—as long as we embrace and harness our "on...2017-08-2835 minHot CopyHot CopyThe secret life of an American copywriter  Today we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor.She also used to love dressing up as a pirate.In today’s episode going to be comparing the lives of Australian and American copywriters to find out if it’s all bit easier in the US of A, and why Americans are so obsessed with long, long sales letters. Tune in to learn...2017-08-0944 minThe 21st Century WorkplaceThe 21st Century WorkplaceWhat's Your Leadership ROI?We're delighted to welcome Mike Figliuolo, author and founder and managing director of thoughtLEADERS, on The 21st Century Workplace Podcast. With his first book, One Piece of Paper, Figliuolo helped us craft a simple and robust leadership philosophy. With his sophomore effort, Lead Inside the Box, co-authored by Victor Prince, Figliulo shifts his focus to "how smart leaders guide their teams to exceptional results". During our chat we dive into many areas, including: What it was like co-writing a book virtually with someone he hadn't met in person Triaging where you invest your time as a leader How t...2017-07-2426 minThe 21st Century WorkplaceThe 21st Century WorkplaceTurning Everyday Insights Into the Next Big ThingIn her new book, Hunch, Bernadette Jiwa explores the creative dearth that our distracted society is creating. She examines “innovation icons” like Steve Jobs and Elon Musk for the common trends they share. But then, and this is the exciting bit, Bernadette shows example after example of “ordinary geniuses”—people like you and me —who are creating their own breakthrough innovation, leveraging a simple set of practical tools that we can all benefit from. In this episode of The 21st Century Workplace, we discuss: The limiting belief we have around what genius actually is How we can reduce distractions...2017-06-0535 minThe 21st Century WorkplaceThe 21st Century Workplace046 - Becoming Pre-Suasivewith Robert Cialdini2016-11-1430 minThe 21st Century WorkplaceThe 21st Century WorkplaceMore like Yoda, Less like SupermanJonathan Raymond2016-10-1034 minThe 21st Century WorkplaceThe 21st Century WorkplaceBubbles of Beliefwith Dave Gray2016-09-1434 minThe 21st Century WorkplaceThe 21st Century WorkplaceThe new norm of career pivotswith Jenny Blake2016-09-0540 minThe 21st Century WorkplaceThe 21st Century WorkplaceSimple Strategies for Boosting Happinesswith Neil Pasricha2016-06-2040 minThe 21st Century WorkplaceThe 21st Century WorkplaceHiring Ideal Team Playerswith Patrick Lencioni2016-05-3132 minThe 21st Century WorkplaceThe 21st Century WorkplaceWho's Responsible for Employee Engagement?with Dan Pontefract2016-05-1033 minThe 21st Century WorkplaceThe 21st Century WorkplaceA little less advice, a little more curiositywith Michael Bungay Stanier2016-03-2335 minThe 21st Century WorkplaceThe 21st Century WorkplaceInnovate the Factorywith David Burkus2016-03-1540 minThe 21st Century WorkplaceThe 21st Century WorkplaceSpies Share Information. Why Can’t We?with Jamie Notter and Maddie Grant.2015-11-0641 minThe School of Self-Mastery: Business, Money, LifeThe School of Self-Mastery: Business, Money, Life75: Kira Hug & Her Multiple Personalities, Pirate Persona, and Pitching PodcastsToday's guest is Kira Hug. As the copywriter + strategist behind Kira Hug Inc. — and your fellow Pirate — Kira is your rebellious curator, your storyteller, your art director, and your challenger. And sometimes, she’s even your therapist.  Under Kira’s care + wordsmithin’ wizardry, your story will be translated into copy that highlights the shiniest parts of your personality to the umpteenth degree AND sells, sells, SELLS.  Kira’s eclectic background in marketing and visual communication led her to work for startups like ActionableBooks.com, luxury brands like Estée Lauder, and a handful of global nonprofits. 2015-10-3051 minWorking Woman Entrepreneur |Successful Women Entrepreneurs Empowering You To Gain and Maintain the Freedom To Live The Life That You Want.Working Woman Entrepreneur |Successful Women Entrepreneurs Empowering You To Gain and Maintain the Freedom To Live The Life That You Want.Embrace the Craziness w/ Kira HugAs the copywriter + strategist behind Kira Hug Inc. — and your fellow Pirate — Kira is your rebellious curator, your storyteller, your art director, and your challenger. And sometimes, she’s even your therapist. Under Kira’s care + wordsmithin’ wizardry, your story will be translated into copy that highlights the shiniest parts of your personality to the umpteenth degree AND sells, sells, SELLS. Kira’s eclectic background in marketing and visual communication led her to work for startups like ActionableBooks.com, luxury brands like Estée Lauder, and a handful of global nonprofits. As the Host of the Bridal Rebellion Podcast, Kira interviews th...2015-09-1545 minThe Connie Pheiff ShowThe Connie Pheiff ShowLeading Millennials (and everyone else)The 21st Century Workplace offers unprecedented opportunity for creative, passionate people. It offers an equally great responsibility for managers and leaders. ActionableBooks.com founder Chris Taylor has spent the last 5 years interviewing the leading minds in 21st Century leadership. His insights may surprise you.After listening to today's show you will rekindle your passion for work. If Chris Taylor and Connie Pheiff does their job during this interview correctly, you will spark ideas to bring back to you workplace... today!2015-08-2400 minMasters Chambers with Host Connie PheiffMasters Chambers with Host Connie PheiffMasters Chambers with Host Connie Pheiff - Getting Better Together: Leading Millennials (and everyone else)The 21st Century Workplace offers unprecedented opportunity for creative, passionate people. It offers an equally great responsibility for managers and leaders. ActionableBooks.com founder Chris Taylor has spent the last 5 years interviewing the leading minds in 21st Century leadership. His insights may surprise you.After listening to today's show you will rekindle your passion for work. If Chris Taylor and Connie Pheiff does their job during this interview correctly, you will spark ideas ...2015-08-2455 minMasters Chambers with Host Connie PheiffMasters Chambers with Host Connie PheiffMasters Chambers with Host Connie Pheiff - Getting Better Together: Leading Millennials (and everyone else)The 21st Century Workplace offers unprecedented opportunity for creative, passionate people. It offers an equally great responsibility for managers and leaders. ActionableBooks.com founder Chris Taylor has spent the last 5 years interviewing the leading minds in 21st Century leadership. His insights may surprise you.After listening to today's show you will rekindle your passion for work. If Chris Taylor and Connie Pheiff does their job during this interview correctly, you will spark ideas ...2015-08-2455 minMasters Chambers with Host Connie PheiffMasters Chambers with Host Connie PheiffLeading Millennials (and everyone else)The 21st Century Workplace offers unprecedented opportunity for creative, passionate people. It offers an equally great responsibility for managers and leaders. ActionableBooks.com founder Chris Taylor has spent the last 5 years interviewing the leading minds in 21st Century leadership. His insights may surprise you.After listening to today's show you will rekindle your passion for work. If Chris Taylor and Connie Pheiff does their job during this interview correctly, you will spark ideas ...2015-08-2455 minMasters Chambers with Host Connie PheiffMasters Chambers with Host Connie PheiffLeading Millennials (and everyone else)The 21st Century Workplace offers unprecedented opportunity for creative, passionate people. It offers an equally great responsibility for managers and leaders. ActionableBooks.com founder Chris Taylor has spent the last 5 years interviewing the leading minds in 21st Century leadership. His insights may surprise you.After listening to today's show you will rekindle your passion for work. If Chris Taylor and Connie Pheiff does their job during this interview correctly, you will spark ideas ...2015-08-2455 minThe 21st Century WorkplaceThe 21st Century WorkplaceA Balancing Actwith Dr. Robert Holmes2015-07-3132 minThe 21st Century WorkplaceThe 21st Century WorkplaceEngaging Millennials From Day One2015-07-1635 minThe BizChix Podcast:  Female Entrepreneurs | Women Small Business | Biz ChixThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix177 : How to Pitch a Podcaster with Kira HugClick for Shownotes As the copywriter + strategist behind Kira Hug Inc. — and your fellow Pirate — Kira is your rebellious curator, your storyteller, your art director, and your challenger. And sometimes, she’s even your therapist. Under Kira’s care + wordsmithin’ wizardry, your story will be translated into copy that highlights the shiniest parts of your personality to the umpteenth degree AND sells, sells, SELLS. Kira’s eclectic background in marketing and visual communication led her to work for startups like ActionableBooks.com, luxury brands like Estée Lauder, and a handful of global nonprofits. Inside This Episode ...2015-06-021h 11The BizChix Podcast:  Female Entrepreneurs | Women Small Business | Biz ChixThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix177 : How to Pitch a Podcaster with Kira HugClick for Shownotes As the copywriter + strategist behind Kira Hug Inc. — and your fellow Pirate — Kira is your rebellious curator, your storyteller, your art director, and your challenger. And sometimes, she’s even your therapist. Under Kira’s care + wordsmithin’ wizardry, your story will be translated into copy that highlights the shiniest parts of your personality to the umpteenth degree AND sells, sells, SELLS. Kira’s eclectic background in marketing and visual communication led her to work for startups like ActionableBooks.com, luxury brands like Estée Lauder, and a handful of global nonprofits. Inside This Episode ...2015-06-021h 11The 21st Century WorkplaceThe 21st Century WorkplaceThe 10,000 Year Old Marketing Methodwith Ted Wright2015-05-0136 minThe More Profitable Podcast with Stacey HarrisThe More Profitable Podcast with Stacey HarrisLetting Your Inner Freak Out with Kira HugIt's hard to stand out, it's hard to use your REAL voice. I get that, and so does my guest Kira Hug who is embracing her inner freak and sharing the real her through her businesses. This is a MUST listen if you're struggling with pulling back the curtain and getting real with your audience.A little about Kira...As the copywriter + strategist behind Kira Hug Inc. — and your fellow Pirate — Kira is your rebellious curator, your storyteller, your art director, and your challenger. And sometimes, she’s even your therapist.Under Kira’s care +...2015-04-2425 minThe 21st Century WorkplaceThe 21st Century WorkplaceGrowth through Winning Moveswith Patrick Thean2015-04-1538 minThe 21st Century WorkplaceThe 21st Century WorkplaceWe All Want to Create Meaning at Workwith Chuck Blakeman2015-03-0435 minThe 21st Century WorkplaceThe 21st Century WorkplaceSeeking an Engaged Lifewith Bo Burlingham2015-02-1135 minThe 21st Century WorkplaceThe 21st Century WorkplaceThe Truths and Myths of Lifestyle Designwith Dr. Joanna Martin2015-01-1546 minThe 21st Century WorkplaceThe 21st Century WorkplaceOptimize Automate Outsourcewith Ari Meisel2015-01-1227 minThe 21st Century WorkplaceThe 21st Century WorkplaceManaging Constant Changewith Alyssa Burkus2015-01-0836 minThe 21st Century WorkplaceThe 21st Century WorkplaceAutonomous Work Environmentswith Julie Clow2015-01-0133 minThe 21st Century WorkplaceThe 21st Century WorkplaceWorking in a Community of Creatorswith Miguel McKelvey2014-12-2928 minThe 21st Century WorkplaceThe 21st Century WorkplaceFlexible Space Designwith Sue Bennett2014-12-1829 minThe 21st Century WorkplaceThe 21st Century WorkplaceThe Magic Happens When You Show Upwith Becky Robinson2014-12-1534 minThe 21st Century WorkplaceThe 21st Century WorkplaceThe Long Playwith Mitch Joel2014-12-1139 minRadio Free LeaderRadio Free Leader0525 | Chris TaylorChris Taylor is the founder of actionablebooks.com, a training and development company that spreads actionable insights from business books in the form of summaries and workshops. In this interview, we discuss the role of culture in leading virtual teams.2014-12-0800 minThe 21st Century WorkplaceThe 21st Century WorkplaceThe Client Adulation Drugwith John Warrillow2014-12-0837 minThe 21st Century WorkplaceThe 21st Century WorkplaceTime Hacking for Creativitywith Julie Sheranosher2014-12-0435 minThe 21st Century WorkplaceThe 21st Century WorkplaceFear Inoculationwith Neil Fiore2014-12-0136 minThe 21st Century WorkplaceThe 21st Century WorkplaceRoutines for Unleashing Your Creativitywith Mark McGuinness2014-11-2752 minThe 21st Century WorkplaceThe 21st Century WorkplaceThe Power of Manchuwith Chris Brogan2014-11-2427 minThe 21st Century WorkplaceThe 21st Century WorkplaceWhat We Can Learn From Main Streetwith Scott Schaeffer2014-11-2032 minThe 21st Century WorkplaceThe 21st Century WorkplaceThe Best Way to Sell is to Teachwith John Jantsch2014-11-1731 minThe 21st Century WorkplaceThe 21st Century WorkplaceWomen in Techwith Heather Payne2014-11-1328 minThe 21st Century WorkplaceThe 21st Century WorkplaceGrowing Through Mistakeswith Jessica Bacal2014-11-1035 minThe 21st Century WorkplaceThe 21st Century WorkplaceThrow Out Your Career Dictionarywith Michelle Ward2014-11-0646 minThe 21st Century WorkplaceThe 21st Century WorkplaceLeadership Vulnerabilitywith Patrick Lencioni2014-11-0333 minThe 21st Century WorkplaceThe 21st Century WorkplaceCEOs Have It Easywith Glain Roberts McCabe2014-10-3038 minThe 21st Century WorkplaceThe 21st Century WorkplaceYour Leadership Echowith Simon Sinek and David Marquet2014-10-2753 minThe 21st Century WorkplaceThe 21st Century WorkplaceFinding Your Authentic Voicewith Sally Hogshead2014-10-2331 minThe 21st Century WorkplaceThe 21st Century WorkplaceWho Do We Trust to Tweet?with Leslie Newhall and Pam Ross2014-10-2030 minThe 21st Century WorkplaceThe 21st Century WorkplaceBranding from the Inside Outwith Denise Lee Yohn2014-10-1630 minThe 21st Century WorkplaceThe 21st Century WorkplaceLines in the Sandwith Srini Rao2014-10-1331 minThe 21st Century WorkplaceThe 21st Century WorkplaceProject Based Tribeswith Seth Godin2014-10-0945 minThe 21st Century WorkplaceThe 21st Century WorkplaceTribes and Questswith Chris Guillebeau2014-10-0632 minThe 21st Century WorkplaceThe 21st Century WorkplaceProfessional Risk Takingwith Paul Jarvis2014-10-0633 minThe 21st Century WorkplaceThe 21st Century WorkplaceBlending Work and Playwith Kim Hansen2014-10-0633 minThe 21st Century WorkplaceThe 21st Century WorkplaceCreating a Great Body of Workwith Pam Slim and Michael Bungay Stanier2014-10-0336 minThe Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | CoachingThe Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | CoachingTBBO 178: Chris Taylor – Improve your business expertise in just minutes per dayChris is a reader, writer, speaker and entrepreneur. He runs ActionableBooks.com, an online resource dedicated to helping busy professionals apply lessons from top business books. Chris passionately believes that work in the 21st Century should be a rewarding and engaging experience, to the benefit of the employee and company, alike.2014-08-1225 minBriteVibe Podcast: Live Brite, Live Bold, and Share BriteVibesBriteVibe Podcast: Live Brite, Live Bold, and Share BriteVibesChris Taylor: Founder of Actionablebooks.comChris Taylor is the founder of Actionablebooks.com – a company dedicated to helping business leaders develop themselves and their teams through the application of lessons from leading business books. [saf feature=”itunes” cta=”Subscribe & Listen in iTunes”]   Through his work at Actionable Books, Chris Taylor reads, writes and speaks. A lot. To date he has published over 150 articles, speaks ... Read More2014-03-0937 min