Shows
Mídia Market Podcast#231 Como equilibrar IA, eficiência e personalização com Sabrina Schafer da ActiveCampaignDireto do Cria Summit, conversamos com Sabrina Schafer, gerente de parcerias da ActiveCampaign, sobre como a inteligência artificial está transformando o trabalho de vendas e marketing.Com mais de 10 anos de experiência no mercado SaaS, Sabrina compartilhou como a automação inteligente pode aumentar a performance das equipes sem perder o toque humano nas interações.Falamos sobre o equilíbrio entre personalização e eficiência, e os desafios que empresas enfrentam ao implementar estratégias baseadas em IA para gerar resultados reais.Acesse o link da bio e ouça o episódio...
2025-10-1507 min
The Launch Lounge Podcast277. I'm Breaking Up With ActiveCampaign – Here's Why and What I'm Doing InsteadSometimes the bravest business decision isn't what to add - it's what to leave behind! 🚀 After seven years with ActiveCampaign, I'm breaking up with them. But this isn't just another price increase rant - it's a masterclass in making bold choices that protect your freedom empire. When ActiveCampaign tried to move me from $2,700 to over $5,000 annually (adding features I never asked for), I could have rolled over like I did during their last hike. Instead, I channeled my inner business badass and said "hell no." The real eye-opener wasn't just the pricing - it was the...
2025-06-0332 min
AI'ified: Exploring the Future of Innovation, One Tool at a TimeMastering ActiveCampaign: In-Depth Review & 2025 Tutorial InsightsIn this episode of AI'ified, we dive deep into ActiveCampaign, a powerful email marketing platform used by businesses worldwide. We review the latest tutorial and a seasoned user’s perspective after 9 years with the platform. Learn everything from account setup to advanced email automation, segmentation, and integrations. We’ll explore how ActiveCampaign is adapting to upcoming email deliverability changes by Google and Yahoo, and why this platform remains a top choice for businesses looking to scale. Whether you're new to ActiveCampaign or a seasoned pro, this episode offers actionable insights to optimize your email marketing strategy.
2025-04-1423 min
WBSRocks: Business Growth with Enterprise Software and Digital TransformationWBSP698: Grow Your Business by Understanding ActiveCampaign’s Capabilities, an Objective Panel DiscussionSend us a textThe marketing automation landscape is split between platforms designed for B2C and those built for B2B, each with unique challenges and priorities. While B2C businesses often require high email volumes to engage customers at scale, B2B strategies typically focus on deeper relationship-building with fewer but more targeted touchpoints. Many email marketing providers emphasize the importance of more interactions, but for businesses selling low-cost products—where the cost of sending emails could exceed the revenue generated—email send limits become a critical consideration. This raises the question: how well do emai...
2025-03-261h 02
ABM na PráticaVendas Tech, Parcerias Estratégicas e Automação para Escalar Negócios B2B - Barbara Chaves ActiveCampaign➡️ Aprenda ABM: http://accountbasedmarketing.com.br/➡️ Maestro ferramenta de orquestração em ABM: https://maestroabm.comUse ActiveCampaign com desconto: https://www.activecampaign.com/?_r=D2T7R3KWNo episódio de hoje do ABM na Prática, recebemos Barbara Chaves, Senior Partner Acquisition Manager na ActiveCampaign, para falar sobre parcerias estratégicas, vendas complexas e automação no universo SaaS e B2B. Com mais de 7 anos de experiência em Sales Tech, Inside Sales e Parcerias, Barbara passou por empresas como RD Station, Octadesk e ActiveCampaign, ajudando a escal...
2025-03-1551 min
VA-Team - Background HeroesFolge146 - 22 Türchen - ActiveCampaign📧 ActiveCampaign: Dein Tool für smartes E-Mail-Marketing
In dieser Folge stellen wir dir ActiveCampaign vor – das leistungsstarke Tool für automatisiertes Marketing und Kundenmanagement. Erfahre, wie du mit personalisierten Kampagnen deine Kundenbindung stärkst und effizienter arbeitest. 🚀
💡 Was erwartet dich?ActiveCampaign Basics: Was das Tool bietet und wie du es einsetzt.
Automatisierung leicht gemacht: Workflows erstellen, die dir Zeit sparen.
Kundenbindung stärken: So erreichst du deine Zielgruppe gezielt und persönlich.
Optimierungstipps: Analysen nutzen, um Kampagnen zu verbessern.
💬 Ideal für Unternehmer, die professionelles E-Mail-Marketing und...
2024-12-2206 min
Marketing Automation Made SimpleS3E07 - The Role of AI in Modern CRM, Interview w Adam Tuttle, ActiveCampaignWant to close deals faster? 📈 Are you still using spreadsheets to manage leads? Adam Tuttle shares why investing in a CRM is crucial for small businesses in today's tech-driven world. Catch the insights in our latest podcast episode!
In this episode of Marketing Automation Made Simple, Jovana welcomes Adam Tuttle, Director of Business Activation at ActiveCampaign.
Adam is a CRM enthusiast, marketing automation implementer, and e commerce marketing aficionado
Adam shares his 12-year journey with ActiveCampaign and discusses the evolution and future of CRMs and marketing automation, especially with the integration of AI.
2024-12-1938 min
The Marketing Freelancer: Unicorns Unite#228 How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle HarlanFunnel Series #4Are your email marketing funnels feeling flat? Let’s fix that! We’re continuing our Funnel Series by breaking down how to send the right message to the right person at the right time so your clients' marketing feels personal, not robotic. Emails should stand out and actually connect with people—because no one wants to be just another unread email. If “tagging” and “segmenting” sound daunting, don’t worry—we’re breaking it down into simple, actionable steps.I’m excited to have one of my unicorns back on the show! Janelle Harlan is an ActiveCam...
2024-11-0550 min
The Content Cocktail HourBringing Life Into AI-Powered B2B Content with Jeremy Collier, ActiveCampaign“I don't think AI is gonna replace content managers and people who are coming up with the ideas and actually fleshing them out, especially in B2B," says Jeremy Collier, Content Marketing Manager at ActiveCampaignIn this episode of The Content Cocktail Hour, Jeremy Collier, Content Marketing Manager at ActiveCampaign, talks about how AI and innovative SEO strategies are shaping the future of content marketing. Jeremy also takes us along on his inspiring career journey, from his early days as a video game tester to his current role at ActiveCampaign. He also explains the po...
2024-10-0125 minThe Content Cocktail HourAmplifying Your LinkedIn Presence featuring Casey Hill, ActiveCampaign"Content that includes personal perspectives, anecdotes, and real experiences tends to rank better on Google. This type of content is also performing well on other platforms, including third-party sites and social media channels like TikTok," says Casey Hill, Senior Growth Marketing Manager of ActiveCampaign.In this episode of The Content Cocktail Hour, Casey Hill, Senior Growth Marketing Manager at ActiveCampaign, shares how to optimize Reddit for search traffic and content testing and build a data-driven LinkedIn presence. We'll also discuss his strategic approach to podcasting, including content repurposing and fostering debates for better engagement. T...
2024-08-0632 min
Stop The Scroll w/ Brianna DoeHow ActiveCampaign Built a Winning Influencer Program + Tons of Tactics & Insights You Haven't Heard Before w/ Casey Hill | Ep 21In this episode, host Brianna Doe welcomes Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, to discuss building an influencer marketing program from the ground up.=========================================Best Moments:(01:16) Casey shares insights into how he started building ActiveCampaign's influencer marketing program(02:03) He explains the compensation model they used, involving cash, affiliate commissions, and free software accounts(04:12) Casey discusses some challenges they faced, such as assuming all audiences were identical across channels(06:23) He talks about the importance of understanding what the influencer can control in terms...
2024-07-3038 min
All Systems Go! Marketing Automation and Systems Building with Chris L. DavisActiveCampaign Updates for Q2, 2024 feat. Kay PeaceySend us a textEp. 189 - In this episode, Chris invites back Kay Peacey, a world-leading ActiveCampaign specialist and founder of Slick Business. They dive into the latest updates and features released by ActiveCampaign in Q2 2024, including new email sending limits, crucial email authentication changes, recurring payment integrations, and powerful enhancements to email engagement tracking. Kay shares valuable insights from her role on ActiveCampaign's Customer Advisory Board, offering a unique insider's perspective. Whether you're a seasoned ActiveCampaign user or just getting started, this episode is a must-listen to stay ahead of the curve and unlock the full...
2024-05-091h 05
The Full InboxKlaviyo vs. ActiveCampaign: Which is right for you?Let's dive into a detailed comparison between two leading email marketing platforms: Klaviyo and ActiveCampaign.
Klaviyo is praised for its user-friendly interface and exceptional e-commerce capabilities, making it a top choice for e-commerce brands. Its reporting features are particularly noted for its depth in e-commerce analytics, providing detailed insights into customer behavior, purchase history, and segmentation.
ActiveCampaign, on the other hand, stands out for its superior automation and integration features. It allows for intricate automation sequences and has a robust reporting function suited for funnel analysis, sales tracking, and...
2024-04-1016 minMarketing Automation Made SimpleS2E06 Make More Time This Leap Year w/ Jeff Rohrs from ActiveCampaignWondering how to spend an extra day in February?
"Make time for what matters"
This is the inspiration behind ActiveCampaign's Leap Day Extravaganza Event scheduled to run on the 29th of February over 29 hours!
On the Leap Day Extravaganza Virtual Event, the aim is to assist small business owners and marketers in saving time and increasing productivity through the use of technology, strategy, and process.
It will run for 29 hours on February 29th, starting at 8 a.m. Sydney time and ending at 6 p.m. Los...
2024-02-0929 min
Print to PixelOrganic Growth and Omni-Channel Efficiency at ActiveCampaign with Casey Hill #12In this episode we have Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, a global leader in marketing automation, email marketing, and CRM. With over a decade of experience propelling software companies to rapid growth, Casey pioneers creative strategies, from garnering millions of views on platforms like Quora and LinkedIn to securing podcast appearances. In his current role, he focuses on building organic growth engines to drive ActiveCampaign towards a $1 billion Annual Recurring Revenue (ARR).Additionally, Casey consults with major firms like McKinsey and Blackrock, providing institutional guidance on topics such as SMB marketing vendor selection, Sa...
2023-11-2324 min
Higher Ed Storytelling University#42 - LinkedIn Growth Hacks for Higher Ed Marketers w/ Casey Hill from ActiveCampaignMy guest today is Casey Hill, a growth veteran with over a decade of experience helping software companies scale fast. In this episode, we dive deep into LinkedIn strategy and optimization for higher ed marketers. Casey currently leads organic growth at ActiveCampaign, where he's pioneering creative ways to grab attention and break from the mold.Key Takeaways:Use firsthand experiences and specifics in your LinkedIn posts to establish authority and credibility. Share actual data, metrics, and examples from your own work.Post frequency matters - you can now post more regularly without worrying about cannibalizing...
2023-10-2558 min
Software SpotlightActiveCampaign's Growth and Vision for Marketing AutomationThis Software Oasis podcast episode features Xiaofei Zhang from ActiveCampaign discussing the company's founding and growth. Learn more and sign up for a Free ActiveCampaign trial. ActiveCampaign started in 2003 to serve small businesses with marketing and sales automation software. After operating for over 10 years, ActiveCampaign transitioned to a SaaS model in 2016, which kickstarted tremendous growth. Today ActiveCampaign has over 800 employees and reached over $150 million in revenue in 2020. Zhang discusses ActiveCampaign's focus on customer-driven innovation, leveraging automation, and integrating AI capabilities like generative content creation. Key topics include email marketing, CRM, and building an open ecosystem of over 900 integrated apps...
2023-10-1053 min
SaaS Marketing SuperstarsMarketing Leadership with ActiveCampaign CMO Shay HoweIn this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR.Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43)● How big is the marketing team at ActiveCampaign (5:46)● How to manage a large multi-talented marketing team (8:53)● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47)● The importance of brand building and how Active...
2023-10-0936 min
Ecommerce On TapUnlocking eCommerce Success: Secrets of Personalization, AI, and Multichannel Marketing with Damian from ActiveCampaignJoin us for an enlightening conversation with Damian Amaya from ActiveCampaign as we dive deep into the world of eCommerce. Discover the secrets to eCommerce success as we explore the power of personalization, AI-driven content generation, and the art of crafting multichannel marketing strategies. Damian shares invaluable insights and practical tips for eCommerce entrepreneurs, whether you're just starting or looking to scale your business.
In this video, you'll learn:
The significance of personalization and first-party data in eCommerce.
How AI-driven content generation tools can supercharge your marketing efforts.
The importance of...
2023-09-1916 min
Remarkable Content with Ian FaisonThe Office: B2B Marketing Lessons from the Benihana Christmas Episode with Jakub Rudnik, Director of Content Marketing at ActiveCampaignCharacters in your B2B marketing are polished, smooth, suave, always smiling. They never feel awkward, even when they’re asking for more budget or getting negative feedback. Stop that.Let your characters be and feel awkward in those moments. Because you want your audience to think, “Oh, they get me.” And because we’ve all felt awkward at work. Today, we’re taking notes from a show that has made us all cringe: The Office. Alison Herman wrote for The Ringer that cringe comedy resonates with the audience because “Cringe often comes with a reassurance t...
2023-09-0650 min
Take a BreathLivvy Wong - Director of Engineering at ActiveCampaignWe do not normally have guests on the "Take a Breath" podcast but when we do we make sure they are special. Livvy Wong is the Director of Engineering at ActiveCampaign.www.activecampaign.comAside from being a very accomplished and successful executive in a thriving company...Livvy is a very interesting and cool person. Livvy discusses her meditation practice and how she approaches her day. Livvy is an amazing ambassador of ActiveCampaign.She touches on why and how ActiveCampaign is used by more than 185,000 businesses and growin...
2023-08-1629 min
All Systems Go! Marketing Automation and Systems Building with Chris L. DavisActiveCampaign Insights: New Pricing Structure, Latest Trends and Strategies feat. Kay PeaceySend us a textEp. 163 - What’s going on in the ActiveCampaign world? In this episode, Chris has the pleasure of welcoming back Kay Peacey, the UK's leading ActiveCampaign specialist and the founder of Slick Business. Join them as they discuss the latest updates with ActiveCampaign; including but not limited to ActiveCampaign’s new pricing and overage policy. They also cover common mistakes businesses make when implementing automated marketing systems and share best practices for creating effective email marketing campaigns. Kay even explains a little-known, but highly valuable ActiveCampaign feature that most users aren’t yet taking...
2023-06-1555 min
Tienes un Email, tu podcast de Email Marketing256. Por qué he dejado de recomendar ActiveCampaign¿Qué me ha llevado a dejar de recomendar ActiveCampaign como herramienta de Email Marketing?
¿Qué está fallando en ActiveCampaign?
¿En qué momento deberías plantearte cambiar a otro proveedor de servicios de Email Marketing?
Durante mucho tiempo, cada vez que me pedían consejo sobre herramientas de Email Marketing y especialmente sobre cuál elegir mi respuesta ha sido así de clara:
Mailchimp no
ActiveCampaign
GetResponse
Las cosas han cambiado. No solo para mí (que también, como consecuencia de lo que te voy a contar en este episodio del podcast), sino en el ám...
2023-04-2425 min
VTsoft Review - Best SaaS Products and MoreActiveCampaign Reviews: What People Like In It?
Looking for a powerful email marketing and automation tool? Look no further than ActiveCampaign. But is it worth the hype? In this in-depth ActiveCampaign review, we'll break down everything you need to know about ActiveCampaign, from its features to its pricing and more. So, let's dive in and find out if this platform is the right fit for your business!
2023-04-0306 min
Atlanta Business RadioShay Howe With ActiveCampaignShay Howe is Chief Marketing Officer at ActiveCampaign, where he leads the marketing, customer activation, partnership, platform strategy, and ActiveCampaign Postmark teams. He has previously held leadership positions across product and design. His product-led growth approach has helped scale the company into a global tech unicorn. Prior to ActiveCampaign, Shay was Vice President of Product […]
The post Shay Howe With ActiveCampaign appeared first on Business RadioX ®.
2023-01-3000 min
Atlanta Business RadioShay Howe With ActiveCampaignShay Howe is Chief Marketing Officer at ActiveCampaign, where he leads the marketing, customer activation, partnership, platform strategy, and ActiveCampaign Postmark teams. He has previously held leadership positions across product and design. His product-led growth approach has helped scale the company into a global tech unicorn. Prior to ActiveCampaign, Shay was Vice President of Product [...]
2023-01-3022 min
Self-Publishing Made Easy NowIs ActiveCampaign Right For Your Book Email Marketing?Is ActiveCampaign An Effective Book Email Marketing? CLICK to find out!
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☆★☆ Group Coaching for Self-Publishers with Chris! ☆★☆
https://selfpublishingmadeeasynow.com/group-coaching
☆★☆ COURSE: Book Formatting Made Easy F...
2023-01-2214 min
CX ChampionsThe Case of the Missing Customer with Dutta Satadip, Chief Customer Officer at ActiveCampaignThis episode features an interview with Dutta Satadip, Chief Customer Officer at ActiveCampaign, a leading cloud software company offering a category-defining customer experience automation platform. Dutta is a tech industry veteran with over 20 years of experience, having held leadership roles at companies like Pinterest and Google. In this episode, Dutta talks about understanding the ins and outs of customer pain points, building mutual accountability with customers, and key automation techniques that help hook customers.Quotes*”One of the things we did was to start something called an accelerated onboarding. It's not optional to attend it. We...
2022-10-2646 min
Rise of RevOpsMaking Good Decisions with Bad Data, with Adam Tuttle, Director of Revenue Operations at ActiveCampaignThis episode features an interview with Adam Tuttle, Director of Revenue Operations at ActiveCampaign. ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000+ businesses in 170 countries meaningfully engage with their customers. Adam joined ActiveCampaign 10 years ago as the ninth employee at the company. Starting as the first Account Manager, Adam worked his way up to Sales Director opening the first international office in Sydney before returning to the US to transition into RevOps. On this episode, Adam discusses the importance of defining RevOps within an organization, the challenge of making good decisions with bad data, and why i...
2022-09-0643 min
Jordan Platten's Audio ExperienceBest Email Marketing Automation Software - ActiveCampaign Tutorial For Beginners (2022)Send us a text📧 Best Email Marketing Automation Software - Active Campaign Tutorial For Beginners (2022)🔷 ActiveCampaign: https://www.activecampaign.com/?_r=5T1KAU6JEmail marketing automation is something absolutely all businesses need to include in their 2022 marketing strategy if they want to increase their conversion rates and sales.My team and I have used numerous email marketing software in the past, but nothing has compared to the simplicity and all-in-one features ActiveCampaign offers!Original upload date: May 30, 2021Original video: https://youtu.be/gJPQ6-14pYkMa...
2022-08-1120 min
Pipeline VisionariesStrategies to Drive Brand Differentiation with Maria Pergolino, CMO of ActiveCampaignThis episode features an interview with Maria Pergolino, CMO of ActiveCampaign. ActiveCampaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.On this episode Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and th...
2022-08-0940 min
Traction PodcastFive Growth Lessons From Scaling to $75+ Million in Revenue with Jason VandeBoom at ActiveCampaignOn this episode of the Traction podcast, host Lloyed Lobo welcomes Jason VandeBoom, Founder & CEO of ActiveCampaign. ActiveCampaign has managed to build a big business by taking some less-than-obvious paths. Jason shares his take on traditional growth strategies. He tells us why they don’t always make sense and gives a breakdown of the lessons learned from scaling the unscalable into a long term sustainable business. More specifically, Jason discusses: 0:56 - ActiveCampaign’s founding story 3:12 - Prioritize customer experiences over product experien...
2022-08-0822 min
LMScast362: How To Create A Recurring Revenue Membership Site With Kay Peacey From ActiveCampaign AcademyKay Peacey is back again on LMSCast as a guest! She is from slickbusiness.co. She is a shining example of an expert, somebody who really cares about their community. She has built a successful training-based membership site around her expertise on ActiveCampain. She took a whopping 5 years+ time to record the course materials for ActiveCampaign. So, you can imagine how much value and insight we are going to get from her.
In this episode, we are going to learn about what she has done so far, her decision-making process, some of the important bits, etc. We will also try...
2022-06-1854 min
Growth DecodedEpisode 22: How to find your target audienceRamon Ray is an expert on personal branding as a tool for small business success. He's an author of 5 books, successful entrepreneur, the founder of Smart Hustle Media, and a keynote speaker and event host who brings events to the next level.Ramon is passionate about helping businesses to start and build their personal brands, and using that to market and sell BETTER. In this conversation, Ramon stopped by to talk through his approach to finding the right audience.You'll learn:→ The rule that comes before, "Know your customer"→ Why you should take a st...
2022-04-2832 minGrowth DecodedEpisode 17: Workflow & Process AutomationYou'll sit down with Colleen Bowe, Email Marketing Manager at ActiveCampaign. Colleen has automated countless workflows and processes for the internal teams at ActiveCampaign, as well as all of the operational workflows that route ActiveCampaign contacts, leads, and customers through the customer journey.You'll learn:→ What is workflow/process automation and how does it benefit you?→ How to identify processes that you should automate→ How to approach workflow automation and ensure positive results→ Resources available to help you with automating your operations→ Real-life examples of workflow automation→ Common mistakes and best practices for automati...
2022-03-0836 min
Backend Brain PodcastPlatform Review: ActiveCampaignAs an entrepreneur, choosing an email marketing tool can be an overwhelming task. With so many platforms and tools out there, we totally get it. So today, we are here to give you the low down on ActiveCampaign and why it is our favorite email marketing platform we recommend for your biz!
What We Cover In This Episode:
-What Is ActiveCampaign
-Who ActiveCampaign Is Great For
-Our Fav ActiveCampaign Features
-->Get The Full Show Notes Here!
Links Mentioned:
Chec...
2022-02-0914 minGrowth DecodedEpisode 13: Site TrackingToday's episode investigates, "Site Tracking" and how you can use it to improve your customer experience.Site Tracking connects the actions your contacts take across your website to your sales and marketing efforts. It is, effectually, your websites ears or digital listening system. Site Tracking gives you the ability to see what your contacts are interested in, and store that information via segmentation for future use in your targeted communications.In this episode you'll get answers to the questions:• What is site tracking?• How do you set it up?• What are some d...
2022-02-0835 minGrowth DecodedEpisode 12: Holiday & End-of-Year PlanningIn this episode, we investigate “Holiday Preparation & End-of-Year Planning” and focus on how you can create effective holiday marketing campaigns, as well as ways to finish the year strong and start the new year off right.The holiday and end-of-year period are changing and look different to businesses and consumers. More holiday shopping is moving online creating a hybrid holiday experience, split between online and in-store shopping. Consumers expect positive customer experiences, and businesses must adapt the processes and prepare to deliver the experience in both places.We’ll work to understand:Best practi...
2022-02-0144 minGrowth DecodedEpisode 11: Thought LeadershipFor our return to Growth Decoded, we investigate the topic of, "Thought Leadership" — from Content Marketing World in Cleveland, Ohio!The Grow Team attended Content Marketing World and had the incredible opportunity to sit down with some of the best and brightest minds in the content marketing universe. Our guests for this episode include:— Joe Pulizzi— Zontee Hou— Michael Barber— Melanie Deziel— Jay Baer— Ann Handley— Rachel Mann— Lee Odden— Carla Johnson— John JantschWe sat down with each guest to discuss the topic of thought leadership and...
2022-01-2057 min
Growth DecodedEpisode 9: Email AnalyticsThis is Growth Decoded — a show that helps you grow your business by figuring out the customer experience, one piece at a time.In this episode, we investigate the topic of “Email Analytics” and explore how you can use them to segment your audience, learn who your engaged contacts are, keep your contact list clean, and improve your email deliverability.You'll learn how to move past open and click-through-rates, strategies to increase email engagement, and hear new perspectives on the Apple iOS 15 update.You'll hear from Dr. Ada Barlatt — founder and data scientist at Opera...
2022-01-031h 12Growth DecodedEpisode 8: Facebook Custom AudiencesThis is Growth Decoded — a show that helps you grow your business by figuring out the customer experience, one piece at a time.In this episode, we investigate the topic of “Facebook Custom Audiences” and learn how to use them to re-target individuals who have shown an interest in your brand. You'll hear from a Facebook ads expert, and a successful business owner who successfully uses custom audiences to sell, upsell, re-target, and educate!How do they work? What do folks get wrong about them? What are the different types of them and when should you us...
2021-12-071h 00Growth DecodedEpisode 7: Abandoned CartThis is Growth Decoded — a show that helps you grow your business by figuring out the customer experience, one piece at a time.In this episode, we investigate the topic of “Abandoned Cart” and how ecommerce businesses and digital storefronts can use simple reminder emails to reclaim a significant percentage of lost revenue.We'll hear from Jonathan Young, the Ecommerce Manager at J!NX and Dawn Manske, Founder & CEO at Made for Freedom about how they use abandoned cart automations.Join us for today's episode on Abandoned Cart and you'll learn:What is Abandoned Cart, a...
2021-11-2453 min
What is UX?S3E8 An Interview with Shay Howe, Senior Vice President of Platform Strategy, ActiveCampaignShay Howe is the Vice President of Platform Strategy at ActiveCampaign, where he leads platform experience and ecosystem, strategic partnerships, and product, front-end, and communication design. He works to make the customer a hero, helping them create ideal customer experiences through intuitive products, marketing, and integrations.Prior to ActiveCampaign, Shay was Vice President of Product at Belly and Yello, where he was responsible for product strategy and design. He has previously led product teams at multiple high-growth companies, including Groupon. He has held in-residence roles as an advisor with the Techstars, Lightbank, and Prota...
2021-09-2243 minGrowth DecodedEpisode 5: Landing PagesIn this episode we investigate "Landing Pages" — specifically, what is a landing page? What do you use them for?We then turn our focus to answer the question, "How do landing pages work?" and investigated from 2 angles:1. What do you need to build a landing page?2. How do you make your landing pages more successful?We take a look at the mechanics of a landing page, the different elements they have or don't have, and how you actually set them up to get new leads in exchange for your offer.Ti...
2021-07-0956 minGrowth DecodedEpisode 1: Marketing SoftwareIn this episode, we investigate the topic of “Marketing Software”. We explore the marketing software landscape, hear from real businesses, and give you the information you need to simplify the process of adding tools to your marketing stack.
This episode features a helpful segment from ActiveCampaign's customer evangelist, interviews with ActiveCampaign customers on how they've found success in choosing marketing software, and a breakdown of how you can use ActiveCampaign to send automated abandoned cart reminders, and follow up with specific products that your contacts are interested in!
2021-07-0940 min
The Product Marketing ExpertsBuilding a Customer-Centric Narrative with Alex Gammelgard, Sr. Director Go-To-Market Strategy at ActiveCampaignFollow Alex on LinkedIn.Join Alex on Sharebird. Questions covered in this episode:1. Can you tell us a bit about yourself and your role at ActiveCampaign?2. How do you and the product marketing team at ActiveCampaign think about storytelling?3. When you think about telling a new story or working on a narrative, where do you start?4. When that narrative is drafted, how do you refine and revise it to ensure it resonates with customers and the market?5. How do you ensure your narratives are focused on the c...
2021-07-0734 min
All Systems Go! Marketing Automation and Systems Building with Chris L. DavisGaining a Deeper Understanding of ActiveCampaign feat. Kay PeaceySend us a textEp. 86 - In this episode Chris is joined by one of his favorite marketers from the ActiveCampaign community, Kay Peacey. Kay is a Certified ActiveCampaign Consultant and an experienced digital marketer. Sit back and enjoy this conversation, whether you already utilize ActiveCampaign or are just now hearing of it, as Chris and Kay give a holistic perspective to leveraging automation, as well as a few things to be mindful of.
2021-07-0157 min
Pyjama-Business: Selbstbestimmt selbstständig mit Lilli Koisser37: Cleveres und ethisches E-Mail-Marketing mit ActiveCampaign - Lisa Gebler im InterviewLisa Gebler ist Expertin für Technik im Online-Business und E-Mail-Marketing mit ActiveCampaign. Vor zwei Jahren hat sie mir dabei geholfen, mit meiner Liste von GetResponse auf ActiveCampaign umzuziehen. Im Interview habe ich sie gefragt: Was ist E-Mail-Marketing? Was ist ein Funnel? Für wen oder was eignet sich E-Mail-Marketing (nicht)? Eignet sich E-Mail-Marketing für B2B-Freelancer*innen oder Redakteur*innen, bei denen die Akquise großteils über Beziehungen und Empfehlungen läuft und die nur wenige Kund*innen pro Monat brauchen? Welche Anbieter gibt es und worauf sollte man bei der Auswahl achten? Mia fragt: Welcher Anbieter eignet sich am...
2021-06-171h 02
Escala tu Negocio con Funnels de Ventas - El Podcast de EnAutomáticoSácale el máximo provecho a la integración de ThriveCart y ActiveCampaign con esta automatización. #147El Dia de hoy les comparto un tema de los que me encanta hablar es de las automatizaciones con ThriveCart y ActiveCampaign
ThriveCart es una pasarela de pago
prometer review
Alta conversión
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ActiveCampaign herramienta de automatización por excelencia
Cuando vender algo con ThriveCart + Zapier + ActiveCampaign
Trigger
Producto Principal
Bump
Cualquier producto
ActiveCampaign
Etiqueta es el nombre del producto
Lista Customer
Automatización de gracias general
Custom Field o diversos email por goals.
Si tiene...
2021-01-1509 min
Marketing Digital En AutomáticoSácale el máximo provecho a la integración de ThriveCart y ActiveCampaign con esta automatización. #147El Dia de hoy les comparto un tema de los que me encanta hablar es de las automatizaciones con ThriveCart y ActiveCampaign ThriveCart es una pasarela de pagoprometer reviewAlta conversiónFácil usoImpuestos fáciles ActiveCampaign herramienta de automatización por excelencia Cuando vender algo con ThriveCart + Zapier + ActiveCampaign TriggerProducto PrincipalBumpCualquier producto ActiveCampaignEtiqueta es el nombre del productoLista CustomerAutomatización de gracias generalCustom Field o diversos email por goals....
2021-01-1509 min
The Backbone: a journey inside finance at a startupEp. 57: Lessons learned from hyper-growth & scaling to $100M+ ARR, 100k customers and raising $100M with Tim Compton, SVP of Finance at ActiveCampaignTim Compton, SVP of Finance at ActiveCampaign
I chat with Tim about:
His career journey from EY to the transition into tech including stints at Google, Groupon and Geofeedia, before taking on his current role at ActiveCampaign.
What ActiveCampaign does and what it’s all about.
Comparing ActiveCampaign’s hyper-growth to Groupon and what it means for the finance function. For context, ActiveCampaign crossed some impressive milestones. At the start of 2020, the company raised a $100M round from Susquehanna Growth Partners. The company has passed the $100M ARR milestone and has over 100k total customers. Tim joined the comp...
2020-11-2500 min
Mad Over Videos by guchMOV Podcast - Ep 19 Feat. Ernie Santeralli of ActiveCampaign | Mad Over Videos by guchErnie Santeralli of ActiveCampaign gets things off the ground by establishing the reason at the outset.
Ernie Santeralli is the Multimedia Content Manager at ActiveCampaign, a SaaS platform that helps businesses go beyond marketing automation to optimize their customers' experiences.
Prior to becoming the Multimedia Content Manager for ActiveCampaign, Ernie established his experience as an Inside Sales Representative, in which he understood the core language and voice of his customers which in turn enabled him to develop a strong relationship with his customers and genuinely track and communicate to their needs.
With this...
2020-11-201h 05
Ivan So, HDcourse PodcastActiveCampaign 接駁網上付費工具 Stripe 和 PayPal今天跟大家分享關於電郵推廣 (email marketing)，Email marketing的軟件有很多，我主要說ActiveCampaign，9月有個更新。https://www.hdcourse.com/email-marketing/activecampaign/
2020-10-1204 min
Beyond the Roadmap: Product Talk with AWHMVPs vs MLPs: Interview with Veronica Hudson, Senior Product Manager at ActiveCampaignAs a product manager how do you balance creating a product that is minimally viable and at the same time lovable? In this episode, I chat with Veronica Hudson, Senior Product Manager at ActiveCampaign on striking the balance between MLPs (Minimum Lovable Products) and MVPs (Minimum Viable Products). We discuss the difference in thinking between these two approaches and how to intelligently use both frameworks to create amazing products. Veronica brings over seven years of experience in senior product management at companies like Twilio, SendGrid, and now ActiveCampaign.
activecampaign.com (https://www.activecampaign.com/)
awh.net (https://www.awh.net/)
2020-10-0522 min
The Kind BossThe Kind Boss Episode 18: How to Automate your Business Using ActiveCampaign Automation with Jorge GascaIt is super important to know how to automate your business so that you can free yourself up to do more! There are many tools out there to help you design a lead nurturing marketing automation system, and one of the best is ActiveCampaign. In this episode of The Kind Boss, founder of Outsourcing Angel, Linh Podetti speaks to Jorge Gasca, CEO of Three Steps Business. A highly experienced marketing automation coach, Jorge shares his lead generation tips using ActiveCampaign automation systems and processes.
A well-thought-out lead nurturing campaign is the difference you need to give your...
2020-08-2527 min
The Foundr Podcast with Nathan Chan318: Global SaaS Powerhouse ActiveCampaign CEO Jason VandeBoom Talks About the Importance of Following Your InstinctsFounder and CEO of ActiveCampaign Jason Vandeboom sits down with Foundr’s Nathan Chan to discuss his journey from launching a small part-time business to running a global SaaS empire.An email marketing, marketing-automation, and sales CRM platform, Jason owes the company’s success to its “customer first” approach and mindful framework.By throwing out the “product-first SaaS playbook” to a more customer-centric model, ActiveCampaign has evolved from an old-school on-premise contact management company to over 90,000 customers in 161 countries.Jason doesn’t believe in a time-box window for creation, and he discusses his belief that you...
2020-08-0546 min
LMScast282: How to use ActiveCampaign with Your Online Course or Training Based Membership WebsiteKay Peacey joins Chris Badgett on this episode of LMScast to discuss how online course creators and membership site owners can take advantage of ActiveCampaign for automating their marketing. For those unfamiliar with it, ActiveCampaign is a CRM tool that allows you to store contact records for all of your list (email, phone, name, custom fields, etc.). ActiveCampaign is a great tool for the balance between being a powerful tool and relatively easy to use when compared to Infusionsoft.
There are a few different levels of CRMs we recommend at LifterLMS. Typically the stack is laid out as follows: MailChimp...
2020-08-0440 min
Success On AutopilotEpisode 427 | ActiveCampaign Customer Experience Automation CXALinks and Resources: ActiveCampaign Customer Experience Automation CXA ►► https://www.activecampaign.com/blog/introducing-new-platform-capabilities-orchestrate-personalize-across-all-your-marketing-channelsGet access to our bot templates library ►►https://m.employee.bot/template-library-----------------------------------------------------------------------------------More ways to listen:Alexa Flash Briefing ►► https://m.employee.bot/alexa-flash-briefingSpotify ►► https://m.employee.bot/spotifyApple Podcast ►► https://m.employee.bot/apple-podcastGoogle Podcast ►► https://m.employee.bot/google-podcastSoundcloud ►► https://m.employee.bot/soundcloudYoutube ►► https://m.employee.bot/youtube...
2020-07-2700 min
Paulo MilreuActiveCampaign: Automação de Marketing para criar experiências incríveis para seu cliente.Neste podcast conversei com Felipe Malgero, Senior Account Executive da ActiveCampaign no Brasil, uma das principais ferramentas de automação de marketing (inbound marketing) e posicionada como ferramenta para criar experiências.
Para falar como Felipe Malgero, telefone e WhatsApp: (11) 3957-0446. Para conhecer a ActiveCampaign: www.activecampaign.com
Apenas 37 minutos pois você não tem tempo a perder!
2020-07-1337 min
Marketing Mavericks ShowB2B Marketing Automation using ActiveCampaign - Marketing Mavericks Show #2Have you ever wondered where the best potential for new sales in B2B marketing lies?
In business sales, just a very small amount of leads straight away convert into a deal.
Companies need at least a few follow-ups to establish trust with a prospect to achieve a sale.
For B2B sales, 80% of deals close between the 5th and 12th contact with the potential customer.
Now, there are two essential questions every business needs to think about:
1) How can make the first 12 follow-ups as effective and efficient as possible?
2020-06-0839 min
SaaS SessionsS2E18 - Design data and metrics ft. Shay Howe, VP of Design at ActiveCampaignIn this episode, we hosted Shay Howe, VP of Design at ActiveCampaign to talk about design data and metrics.Shay tells us how ActiveCampaign performs their UX research and how they make data-driven decisions. We also discuss, what is data for design? What are the metrics a design team can track?Can we associate design to growth as well?All this and more with Shay in this episode.Connect with Shay on LinkedIn - https://www.linkedin.com/in/shayhowe/Visit ActiveCampaign - https://www.activecampaign.com/
2020-06-0324 min
MOMENT M#36 Je suis passé de Mailchimp à ActiveCampaignDans cet épisode je reviens sur un élément essentiel de mon activité : L’autorépondeur.
Il me permet d’envoyer mes emails privés et d’automatiser un certain nombre d’actions parmi lesquelles :
👉🏻 La gestion et le nettoyage des listes de souscription
👉🏻 L’envoi des synthèses .pdf
👉🏻 La création des séquences pour mes formations emails
👉🏻 Le recueil des statistiques d’ouvertures, de clics, etc.
Toutes ces tâches, je les paramètre une fois et elles fonctionnent à l’infini sans besoin d’intervention de ma part.
Partant...
2020-04-3041 minIvan So, HDcourse PodcastActiveCampaign 獲得 B 輪一億美元，看看他們未來有什麼發展ActiveCampaign 獲得 B 輪一億美元，看看他們未來有什麼發展
上星期收到一封電郵，說 ActiveCampaign 已獲得 1 億美元資金用在 Series B。
使用 ActiveCampaign 年資
我用了 ActiveCampaign 大概一年，以前曾用過Mailchimp，madmimi 這類 edm 系統。
ActiveCampaign 自動化功能
後來石 Sir 介紹我用 ActiveCampaign，它的 Automation 是真正的自動化功能，我發現它的確可以追蹤到用戶的行為，然後作出相應的行動，例如發放適合的電郵，追查用戶點擊電郵裡的哪些連結，從中分析用戶的喜好。
我覺得它越來越好用，現在它獲得巨額資金，說明會繼續進步，增加更多功能，我作為用戶當然歡迎，更期待他們將某些功能也開放給我們這些小用戶 ActiveCampaign 比較特別。
ActiveCampaign 有 9 萬付費用戶
看數據現在它有 9 萬用戶，都是付費用戶，沒有試用版，即使電郵數量少也不會得到什麼優惠，所以都是很實在的用戶，其策略跟 Mailchimp 廣收用戶很不同；
ActiveCampaign 收入接近 1 億
ActiveCampaign 收入接近 1 億，Mailchimp 2019 年大約三億，是 ActiveCampaign 的三倍；
Mailchimp 有一千多員工，ActiveCampaign 有五百多員工。
另外，ActiveCampaign 已經營運了 17 年。
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2020-02-1404 min
Money IssuesSlow and steady wins the race: The story behind ActiveCampaign’s successSome businesses immediately chase investors, looking to monetize as quickly as possible. Others, however, bootstrap for as long as possible, investing all their energy into building the best product. Jason VandeBoom, CEO and Founder of ActiveCampaign, spent 17 years building his product. He and his team created the category of customer experience automation and continue to be industry leaders in the space. After bootstrapping and focusing on building a powerful platform, ActiveCampaign finally decided it was ready to take on investors. They’ve just closed Series B funding of $100 million, investing most of it back into their product. Jason joined the po...
2020-02-1330 min
The Worldly Marketer PodcastHow Being a Global-Native Company Is Paying Off for ActiveCampaign w/ Chris EnglundChris Englund is the Vice President of International Operations at ActiveCampaign, a software company headquartered in Chicago, Illinois. Founded in 2003, ActiveCampaign helps businesses to connect and engage with their customers through email marketing, marketing automation, and CRM tools. Born and raised in the U.S., Chris speaks five different languages, and holds a degree in Latin American Studies and an MBA in Marketing. He began his international career in 2006, and has spent time living and working in Korea as well as in France. Before joining ActiveCampaign, he spent nine years working at HubSpot, most recently as the...
2020-02-0832 min
Raising The Bar on LeadershipHow to maintain culture amidst explosive growth: Jason VandeBoom | Founder & CEO, ActiveCampaignJason VandeBoom, Founder & CEO of ActiveCampaign, discusses how he’s been able to keep the team performing, as they’ve added over 400 employees and expanded to offices around the world in the last 3 years. Jason emphasizes the importance of listening to his people and in turn asking them to listen to their thousands of clients. In doing this, ActiveCampaign is not only able to create a better customer experience, but more importantly, create a better employee experience.
2019-07-1220 min
*takedown*EP6 - The Hidden Power That Lies Within ActiveCampaignActiveCampaign is a robust, easy-to-use system that has remapped the landscape of Marketing Automation to help business owners easily take their email marketing (and so much more) beyond. In this month's edition of the Biz Power Hour, we'll sit down with their Director of Channel Sales to talk about how this Chicago-based company is turning heads in their space AND learn all about the hidden powers you can leverage within ActiveCampaign.Get a free trial of ActiveCampaign at http://www.activecampaign.com/freeCheck out the Marketing Flywheel Post at http://www.bizpowerhour...
2019-05-171h 14
Music Teachers: Expand Online059: Marketing Automation with ActiveCampaign [Email Marketing Series #2 of 6]It’s Episode #2 of the 6 part series we are doing on Email Marketing. Today we are talking with Kelly O’Connell. She is the Principal Product Manager for ActiveCampaign. ActiveCampaign is a marketing automation software platform that started as an email marketing platform and quickly moved into automation focusing on segmentation and optimizing customer journeys. They focus on small/medium size businesses. My first introduction to ActiveCampaign was years ago at a time when it offered more than what my clients needed. But now… it is what I use and is what I highly recommend. We use...
2019-04-1736 min
Music Teachers: Expand Online059: Marketing Automation with ActiveCampaign [Email Marketing Series #2 of 6]It’s Episode #2 of the 6 part series we are doing on Email Marketing. Today we are talking with Kelly O’Connell. She is the Principal Product Manager for ActiveCampaign. ActiveCampaign is a marketing automation software platform that started as an email marketing platform and quickly moved into automation focusing on segmentation and optimizing customer journeys. They focus on small/medium size businesses. My first introduction to ActiveCampaign was years ago at a time when it offered more than what my clients needed. But now… it is what I use and is what I highly recommend. We use...
2019-04-1736 min
Wild Audience FMInterview with ActiveCampaign CEO, Jason VandeBoomInterview with ActiveCampaign CEO, Jason VandeBoom Recognized as the leader in the marketing and sales automation for SMBs, ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages. Wild Audience has teamed up with ActiveCampaign to offer our audience (you!) 1-click automation templates & flexible pricing. Here's how you get started: wildaudience.com/activecampaign/ If you would like to support the p...
2019-02-2800 min
Marketing BriefEP #292: HubSpot vs. ActiveCampaign Emil og Sleeknote bruger HubSpot. Halfdan og Obsidian Digital bruger ActiveCampaign. Hvorfor mon? Vi taler om fordele og ulemper ved de to systemer her. HubSpot: Samlet 11 tools i samme for kundeservice, salg og marketing. Data på tværs af afdelinger Lead Score Kundeservice ActiveCampaign: Billigt: 12k kontakter koster os 1k om måneden. Det er ikke høj pris. God leadscoring på tværs af websites og Facebook ads. ...
2019-02-1313 min
Money IssuesActiveCampaign Serves Up Big Marketing Solutions for Small BusinessesJason VandeBoom, founder & CEO of ActiveCampaign, joins Scott in-studio at WGN to talk about the advantage his CRM has over others such as Salesforce, MailChimp, and HubSpot. If you listen, you can get almost TWO months of ActiveCampaign for absolutely FREE! The first two weeks are already free with a trial, but Technori can get you more.
This episode is sponsored by Bank of America and MB Real Estate.
2019-02-0541 minLMScast198: Internal Training & Course Completions with ActiveCampaign's Director of EducationChris Davis of ActiveCampaign joins us in this episode of LMScast with Chris Badgett of the LifterLMS team to discuss the business of internal training and strategies for course creators online today. ActiveCampaign is a CRM (Customer Relationship Management) tool, and Chris Davis is the Director of Education there. Chris and Chris talk about what internal training is, and how you can use it in your company to promote growth.
Social media has changed the interactions between companies and customers in a huge way. Chris Davis uses how people understand ActiveCampaign and what they say on social media to inform...
2018-09-1337 min
The Anthony Murphy PodcastOFB040 - Dan DeWitte of Activerelay, a program that simplifies online payments for ActiveCampaign.In this episode, we talk to Aussie entrepreneur, Dan DeWitte, who is the founder of Activerelay, a program that simplifies online payments for ActiveCampaign.
Tune in to hear about Dan’s journey in building this program, why he started it and where he wants to take it!
For any Active Campaign users out there (and I’m one of them) this show is a must listen!
Links from today’s show are listed below:
▶ Activerelay - website
▶ Click here to follow Dan on Facebook
...
2018-06-1930 min
Strategy Hour | Online Marketing for Business GrowthConvertKit vs ActiveCampaignAlright, it’s the episode you’ve all been waiting for. We are finally ready to talk about the biggest change we’ve made in TCC in a long time. We’ve moved email service providers… TWICE and we spoke about this is in our monthly review for April but promised we would break it all down into an episode all of its own. So here it is. Today we are run through the reason why we switched from MailChimp to ConvertKit, and then switched again from ConvertKit to Infusionsoft and then again from Infusionsoft to ActiveCampaign. Complexities aside, what we re...
2018-05-2140 min
The Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 075: Riffing on ActiveCampaign – Chris DavisIn this episode I welcome back long time friend of the show Chris L. Davis, formerly of LeadPages and now director of education at ActiveCampaign. Turn the light bulb on and start planning. #podcast #activecampaignClick To Tweet There are so many things you can do with your marketing automation, sometimes you just need to sit […]
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2017-02-0828 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 072: Advanced ActiveCampaign Integrations – Jake HowerIn episode 72, I talk to Jake Hower from FuzedApp.com about some advanced ActiveCampaign integrations. A question that comes up a lot is “how do I tag or segment people based on how much of a video they have watched?” Jakes explains how to do that and how to do it the right way. Check out […]
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2017-01-0528 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 071: T20 – Automation Split TestingEpisode 71 is a Tactical 20 episode all about the automation split testing feature recently released by ActiveCampaign Check out this tactical 20 episode on automation split testing #podcast #marketingautomationClick To Tweet For a full walkthrough on how to use automaton split testing check out this post Four Things To Run Split Tests On: Your email […]
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2016-12-0810 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 069: WooCommerce with Jason KadlecWooCommerce is a strong contender for the top spot when looking for options to create a traditional online store. It is a WordPress plugin that can handle all requirements for an eCommerce site . In episode 69 I talk with Jason Kadlec from ActiveWoo, who shares his insights and experiences with WooCommerce and specifically how it integrates with ActiveCampaign. WooCommerce and […]
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2016-10-1937 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 064: ActiveRelay with Dan DeWitteIn episode 64, we continue our ‘payments series'. This week I talk to Dan DeWitte, the creator of ActiveRelay. Why I wanted to highlight ActiveRelay first, was that it is unique in the payments space in that is is designed to work with ActiveCampaign from the ground up. Most of the other payment platforms that […]
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2016-09-0628 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 063: How To Choose A Payment PlatformIn episode 63, we are beginning a “payments series” highlighting a number of payment platforms that integrate well with ActiveCampaign. There is no “best” payment platform, only the most appropriate for your needs. So you have to have a clear picture of what exactly you need before you try to choose a solution to your payment […]
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2016-08-3023 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 062: Cate Richards – Case Study Part 3In episode 62 of the podcast, we check back in with Cate Richards to see how she is getting along with setting up here sales funnels Marketing automation case study part 3 #podcast #marketingautomationClick To Tweet If you want to give ActiveCampaign a try, you can set up a free trial account here. […]
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2016-08-2349 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 061: T20 ActiveCampaign Feature UpdatesIn episode 61, I go through a few new feature updates to ActiveCampaign and what that might mean to the way you do business and build your marketing automation sequences. Have you heard about these new #ActiveCampaign feature updates? #podcast #marketingautomationClick To Tweet ActiveCampaign recently rolled out some useful feature updates, that will make your […]
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2016-07-1208 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 060: ActiveCampaign Deliverability With Jon MaldiaIn episode 60, I talk with head of ActiveCampaign deliverability Jon Maldia. We chat about email deliverability, the factors that go into it, what you can control what you can't control and a few best practices. Ever wonder what goes into email deliverability? #podcast #emailmarketingClick To Tweet Email deliverability is a bit like like SEO, there […]
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2016-07-0529 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 058: Goals Feature In ActiveCampaignIn episode 58, we cover the new Goals feature in ActiveCampaign. I chat with Kelly O'Connell the customer success manager at ActiveCampaign. Set and track goals on any automation in @ActiveCampaign #podcast #marketingautomationClick To Tweet As the name implies Goals allow you to specify a goal (or goals) for any Automation in ActiveCampaign. You can turn […]
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2016-06-1532 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 055: Tactical 20 – New ActiveCampaign FeaturesActiveCampaign is rolling out the new features and enhancements, faster than I can play with them. In this week's episode, I will talk about 3 new features that are pretty bitchin' dude. @ActiveCampaign is rolling out new features faster than I can keep up #podcast #marketingautomationClick To Tweet New ActiveCampaign Features: Automation email summary Google Chrome […]
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2016-04-1908 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 053: Tactical 20 – New Automation Builder FeaturesIn this ‘Tactical 20' episode I talk new features in the ActiveCampaign automation builder. Move Steps Copy Steps Create Notes New features in the @ActiveCampaign automation builder #podcast #marketingautomationClick To Tweet Move Automation Builder Steps Copy Automation Builder Steps Create Notes If you want to give ActiveCampaign a try, you can set up a free trial account […]
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2016-03-1507 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 052: Stephan Hovnanian – Advanced Lead Scoring StrategiesIn episode 52, I discuss some advanced lead scoring strategies. Lead scoring is one of the most underutilised features in ActiveCampaign, and other marketing automation platforms. Lead scoring is a great way for you to filter and identify your best prospects and program alerts to reach out and turn them into raving fans. Learn some killer […]
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2016-02-2339 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 051: Tactical 20 – New ActiveCampaign Form BuilderThis this week's ‘Tactical 20' podcast I highlight a few features of the new ActiveCampaign form builder that was just released. The biggest update to the new ActiveCampaign form builder is the addition of several new form types. There are now four different ActiveCampaign forms to choose from. Have you seen the new form builder for #ActiveCampaign? #podcast […]
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2016-02-1616 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 049: Tactical 20 – Using The ActiveCampaign Bulk EditorWhere to find and how to use the ActiveCampaign Bulk Editor Did you know about the @ActiveCampaign bulk editor? #podcast #marketingautomationClick To Tweet Use the bulk editor to apply changes to an entire group of contacts at once. With the bulk editor you can: Add to a List Remove from a List Add to an […]
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2016-02-0307 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 042: Tactical 20 – New ActiveCampaign FeaturesIn episode 42, I outline 3 new ActiveCampaign features that might make you marketing life easier. 3 new @ActiveCampaign features to make you marketing life easier? #podcast #marketingautomationClick To Tweet Email HTML Element Block ActiveCampaign blog article Personalisation Tags In Deal Titles ActiveCampaign blog article Wildcards In URL Page Visit Triggers ActiveCampaign blog article […]
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2015-11-2500 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 040: T20 – Using Personalization TagsThere are some cool things that you can do with personalization tags (sometimes called merge fields) that will give your emails that little bit of umph and extra polish it takes to make them more professional. Are you using this trick to make your emails more personal? #podcast #emailmarketingClick To Tweet ActiveCampaign gives you heaps of different […]
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2015-11-0300 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 025: T20 – ActiveCampaign IntegrationsIn this Tactical 20 episode I talk about how you can quickly and easily create ActiveCampaign integrations with your other favourite applications such as LeadPages, ClickFunnels, Optin Monster, HelpScout and more. How to integrate your other applications with @ActiveCampaign #podcast #marketingautomationClick To Tweet Optin Monster API Integration LeadPages API Integration Zapier Integration We chat about: API […]
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2015-07-1416 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 022: T20 – How To Stop An ActiveCampaign Automation From EndingEpisode 22 is another “Tactical 20” show. A quick, easy implementable, tip or technique you can put to work in your business in under 20 minutes. How to keep an ActiveCampaign automation from ending #podcast #marketingautomationClick To Tweet This week I share a tip from Darren Crawford, over at DarrenCrawford.com, on how to keep an ActiveCampaign automation […]
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2015-06-1706 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 016: Justin Brooke – Why I Switched To ActiveCampaignIn episode 16, I talk to Justin Brooke “The Traffic Guy Millionaires Recommend”. In the past Justin has been a staunch supporter and user of HubSpot. He recently ditched HubSpot and switched to ActiveCampaign. So I thought I would get him on the show for a chat to talk about ‘why I switched to ActiveCampaign ‘. […]
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2015-04-2033 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 014: Tactical 20 – Email Link Tagging And AutomationsIn this week's Tactical 20 episode, we talk about how you can tag contacts and start ActiveCampaign automations based on the click of a link in an email. How clicking a link in an email can Tag a user and start an automation #podcast #ActiveCampaignClick To Tweet You can create an automation associated with any or […]
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2015-04-1000 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 011: Tactical 20 – ActiveCampaign Site TrackingThis week's ‘Tactical 20' was sparked by a question from Stephen who is a student on our ActiveCampaign course. He was asking about ActiveCampaign site tracking. How to get it working and how to use it on your website. #Tactical20 How to enable #ActiveCampaign site tracking on your website #podcast #marketingautomationClick To Tweet ActiveCampaign site tracking […]
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2015-03-2500 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 009: Jason VandeBoom – CEO of ActiveCampaignIn episode 9 we talk with ActiveCampaign CEO, Jason VandeBoom. Jason and I chat about the culture and direction of ActiveCampaign. Find out what's ahead for #ActiveCampaign in my interview with @jvandeboom #podcast #emailmarketing #marketingautomationClick To Tweet We also dig into some of the undiscovered gems in the platform and talk about killer new features that are on […]
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2015-03-1725 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 008: Tactical 20 – The ActiveCampaign Action List ConceptWe try a new format this week for episode 8. This week is a “Tactical 20” tip. The “Tactical 20” format is all about a tip, technique or work around, that is short, sharp and you can implement in your business in 20 minutes or less. #TACTICAL20 – How to work around API limitations with #ActiveCampaign […]
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2015-03-1310 minThe Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | AutorespondersTAM 004: Using CRM Pipelines In ActiveCampaignThe ActiveCampaign CRM Pipelines and Deal Tracking are relatively new features. It is very powerful and can be used for automating workflow in just about any part of your business. I had Graham, an ActiveCampaign user ask me if I could explain the system. Since then I have had a lot of other people tell me they didn't quite […]
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2015-02-2713 min