Shows
Inside the StackWhy AI-Driven Marketing Fails Without Fresh Identity Data, with Experian's Matt Tipperreiter and AtData's John OronteAI is rapidly shaping how brands understand consumers, but what happens when you feed those models stale, fragmented data? On this episode of Inside the Stack, AdExchanger's Lynne d Johnson sits down with Matt Tipperreiter, VP of Product Strategy at Experian, and John Oronte, Director of Partnership Growth at AtData, to talk about the flaws hiding in modern consumer intelligence. Marketers have spent the last five years obsessed with hashed emails. But according to Oronte, a lot of those addresses aren't what they seem. When AtData looked at one client's verified new-to-file emails, almost 14% were...
2026-10-1437 min
Inside the StackYour AI-Built Marketing Mix Model Is Fast. But How Do You Know It's Right?AI can build a marketing mix model in days, not months. But can you trust what it tells you? In this episode of AdExchanger's Inside the Stack, Madan Bharadwaj, founder and CEO of M-Squared, explains why faster modeling makes human judgment more important. With 20 years in the attribution space, Bharadwaj walks through why no single method is the truth and why causal attribution means triangulating MMM and incrementality testing. He also argues that a go-to-market thesis tells you whether a model is credible, and that a marketing accounting framework gives marketing and finance a shared language for...
2026-10-0625 min
Inside the StackLocality's Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries, but according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, that's only half the equation . In this episode of AdExchanger's Inside the Stack, Wolfe explains why a shorter path is better—and even better when premium inventory sits on the other side. While reducing the tech tax matters, a hyper-focus on cutting hops often ignores signal degradation and data loss across fragmented systems . Wolfe argues that buyers need to pair SPO with "data path optimization" to ensure ri...
2026-09-3026 min
The Big StoryAmazon's Million-Dollar Seller Revolt Amazon's million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.
2026-07-2335 min
AdExchangerReckitt's Digital ReckoningYou wouldn't accept paying for a Big Mac and getting a single chicken nugget. But that's essentially what a lot of marketers are doing with their digital ad budgets, says Reckitt's Sameer Amin, on this week's episode of AdExchanger Talks recorded live in Cannes.
2026-07-0839 minThe Big StoryCannes 2026: Authenticity In The Age of AIAuthenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.
2026-06-2524 minThe Big StoryProg AI Live: AI's Slippery SlopRecorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does "premium" even mean anymore?
2026-05-2133 min
AdExchangerAI Won't Shop For You – YetAI is reshaping how we shop, but agents won't take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience. NOTE: A Perplexity spokesperson reached out to AdExchanger to deny the existence of an official partnership between LiveRamp and Perplexity or the existence of an alpha program set to launch this quarter that will test combining its behavior data with CRM data from advertisers. "Although we do enjoy speaking with and listening to leaders in every industry, th...
2026-01-2751 minThe Big StoryGuess It's AdsGPT Now?Ads were going to be a "last resort" for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they're finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.
2026-01-2243 minThe Big StoryTwo Types Of AI In Advertising AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.
2025-12-2449 min
Inside the StackYieldmo's Mike Yavonditte on Building a Transparent Future for ProgrammaticOn this episode of Inside the Stack, AdExchanger's Lynne d Johnson sits down with Yieldmo founder and CEO Mike Yavonditte to talk about why programmatic isn't broken—it just needs new plumbing. From radical transparency to the comeback of contextual targeting, Yavonditte outlines why creative still matters, how buyers can regain control, and what it takes to move beyond the "race to the bottom." His three words for the future of programmatic? Contextual. Safe. Performant.
2025-10-0327 minThe Big StoryThe Big Story LIVE: AI Unleashed Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech's brightest minds are saying and doing around AI and measurement.
2025-10-0232 min
Inside the StackThe Future of TV Advertising: Philip Inghelbrecht on Convergent TV and AI Innovation In this episode of AdExchanger's Inside the Stack podcast, Tatari CEO Philip Inghelbrecht sits down with AdExchanger's Lynne d Johnson to discuss the future of convergent TV advertising. Learn how Tatari doubled revenue with the same team size using AI, why the 60% linear/40% streaming budget split doesn't match viewership patterns, and how direct publisher deals can eliminate the 106% programmatic tax. Discover why convergent TV campaigns deliver 13% efficiency gains and what publishers should focus on to better monetize their inventory in the streaming era.
2025-09-2540 minThe Big StoryAds To Burn After ReadingPixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.
2025-07-1744 min
AdExchangerThere's No Such Thing As An Attribution Easy ButtonThere are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there's a single easy button for attribution. It simply doesn't exist, says attribution expert Madan Bharadwaj, founder of measurement startup M^2.
2025-07-1550 minThe Big StoryBuying Ads In The Rabbit HoleYouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare's AI bot blockers provide a salve for digital media's traffic declines?
2025-07-1035 min
Inside the StackCreative Strategies for Holiday Retail Success with TripleLift's CMO Meredith BraceIn this episode of AdExchanger's Inside the Stack podcast. Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide. Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign success.
2025-07-0915 min
AdExchangerInside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith BraceIn this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace, CMO of TripleLift, to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide. Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign success.
2025-07-0915 min
AdExchangerRockerbox's Attribution Journey Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.
2025-07-0835 min
AdExchangerIntroducing The Wedding Tech StackToday, David's Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk, president and chief business officer. The company recently unveiled a new digital transformation strategy centered on agentic AI and personalized experiences.
2025-07-0155 minThe Big StoryWhy The FTC Tied The Omnicom-IPG Merger To Brand Safety The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that's political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order's ramifications.
2025-06-2639 min
AdExchangerSpilling The Rosé In Cannes, With TikTok's Monetization ChiefDespite ongoing uncertainty over TikTok's fate in the US – the potential ban just got extended for the third time – advertisers aren't concerned, according to TikTok's David Kaufman. On this episode, recorded live from Cannes, Kaufman, who oversees product development, marketing and operations for TikTok's ad platform, says it's pretty much been business as usual for buyers.
2025-06-2432 min
The Big StoryThe Human Cannes From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry's application of AI: the opportunity, the hesitation and the predictions of how it will disrupt marketing.
2025-06-2328 min
AdExchangerThe Indy Innovates With AIThe best thing publishers can do with generative AI is experiment with it. If journalists don't decide the best use of AI in journalism, then others will decide for them, says Christian Broughton, CEO of The Independent.
2025-06-1752 minThe Big StoryThe Ad Agency Washing Machine In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media's prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.
2025-06-1333 min
Inside the StackWhat's Next In Retail Media, with TripleLift CRO Ed DinichertTripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast, sponsored by TripleLift.
2025-06-1131 min
AdExchangerThe Next Level Of Niche, With Puck's New CROForget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there's a place for long-form, in-depth, dishy journalism.
2025-06-1050 min
AdExchangerInside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast.
2025-06-0931 minThe Big StoryWhat Does It Mean To Be All In On AI? Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?
2025-06-0536 min
AdExchangerMaybe Nielsen Is The Alternative CurrencyThe alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp's executive chairman, a little nuts. It stems, he argues, from the "absurd notion" that the TV industry "has almost 100% of its eggs in one basket."
2025-06-0353 minThe Big StoryIt's A Wrap On The Prebid RaceAmazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?
2025-05-2939 min
AdExchangerContext(ual) Switching, With Viant CEO Tim VanderhookViant is on an M&A tear, with two acquisitions – IRIS.TV followed by lockr – in less than six months. Although the rationale behind these deals might be obvious to ad tech insiders, Wall Street investors speak a different language, one that Viant CEO Tim Vanderhook has become fluent in as the leader of a publicly traded company.
2025-05-271h 00The Big StoryProg IO Live: AI, But With A Human Gut Check Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.
2025-05-2332 min
AdExchangerCan LinkedIn Become A B2B Streaming Hub?LinkedIn has been investing in video like nobody's business. Lindsey Edwards, VP of product management, takes us inside the company's video strategy, which now includes CTV ads and a creator rev share program. Plus: Why LinkedIn decided to host its first NewFronts presentation this year.
2025-05-2000 minThe Big StoryThe AI Imperative Behind GroupM's "Restructuring" GroupM is in the middle of "restructuring," as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?
2025-05-1635 min
AdExchangerThe Force Of Data Gravity, With SnowflakeWhy bring data to SaaS applications when you can bring the applications to your data? That's what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake. Cloud-based platforms, meanwhile, are becoming the foundation for technologies that are increasingly integral to how digital advertising functions.
2025-05-1350 minThe Big StoryThe CTV DSPDoes a connected TV DSP need lower take rates? Inside the battle among DSP's to take on The Trade Desk's dominant market position. Plus: an on-the-ground report from the TV NewFronts.
2025-05-0836 min
AdExchangerThe Behavioral Economist's POV On Marketing MeasurementMarketing measurement is messed up – it's hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there's another issue at play, argues Julian Runge, an assistant professor of marketing at Northwestern University – and that's a simple lack of communication.
2025-05-0649 minThe Big StoryThe Tariffs And The TV Upfronts - E340Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.
2025-05-0138 min
AdExchangerThe Outcomes Era Is Dead. Long Live The Quality EraEmet Advisory's Erez Levin explains why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes, conversions and flawed attribution models. The former Googler also weighs in on the ruling that Google operates an ad tech monopoly and reacts to the company's latest cookie pivot.
2025-04-2953 minThe Big StoryThe Ad Tech Verdict On Google And Third-Party CookiesGoogle's SSP and ad server businesses have been ruled monopolies. Plus, Google Chrome isn't going to change its third-party cookie opt-ins, preserving their utility for marketers. Go inside this momentous news.
2025-04-2335 min
AdExchangerHow Ecommerce Brands Are Finding Customers During A Tempest Of HeadwindsAmericans are dealing with tumultuous change. For an ecommerce ad agency, that means navigating the same tariff craziness, the Meta ad platform going haywire, seeing Temu ads pulled from the US market and AI solutions making a bid to replace human agency services.
2025-04-2238 minThe Big StoryTa-Ta To US Temu Ads Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.
2025-04-1836 min
AdExchangerStraight Talk With Mediaocean CEO Bill WiseIn 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he's sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean's $550 million Innovid acquisition and Wise's counterpoint to recent criticisms of The Trade Desk.
2025-04-1551 minThe Big StoryRiffing On Tariff Tiffs And Risks As Uncertainty ReignsThe Trump tariff situation is in constant flux, creating uncertainty that spells doom for any potential growth in US ad spending this year. Plus, how retail media and other emerging channels could be threatened by tariff turmoil.
2025-04-1037 min
AdExchangerAI Isn't Something To Fear – Or Rush IntoAI isn't something a marketer "does." It's not a singular action or task, and there is no AI easy button. And so AI researcher and consultant Cecilia Dones tries to "get underneath" the reasons behind why marketers want to integrate AI into their businesses.
2025-04-0852 minThe Big StoryBots And Games Are Back (For Ad Tech) What's old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week's episode grapples with two topics that are back in style (so to speak): bot traffic and the tantalizing dream of scaling programmatic in-game advertising.
2025-04-0334 min
AdExchanger'Real-Time Creativity,' With Brandtech CEO David JonesTo say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement. "Every single facet of marketing can be done better, faster and cheaper using technology and AI," Jones says. "I'd rather have a fast, efficient machine than a slow, grumpy creative with a big ego." Tune in for more zingers.
2025-04-011h 01The Big StoryIn The Room Where (The Ad Auction) Happens After the IAB Tech Lab proposed to move ad auctions from the browser to the server with its Trusted Server prototype, controversy ensued. Plus: Should data privacy be viewed as a badge of honor or a baseline?
2025-03-2728 min
AdExchangerBob Lord Is A Holdco SkepticAs the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. "Bigger is not always better," Lord says.
2025-03-2552 minThe Big StoryM&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.
2025-03-2035 min
AdExchangerRob Wilk Is All Charged Up About Yahoo's O&OMicrosoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company's advertising business with one main goal in mind: to evangelize Yahoo's owned-and-operated properties. Most advertisers just aren't aware of the inventory Yahoo has to offer – and that's on Yahoo.
2025-03-1844 minThe Big StoryTariff Chaos And Yet More Ad Tech M&ATariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall's Brian Wieser, weighs in on the "blindingly obvious" consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can't promote what you can't produce. Plus: the rationale behind Publicis' acquisition of Lotame.
2025-03-1327 min
AdExchangerTeads On The BrainNow that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an "end-to-end, full-funnel platform for the open internet." But what does that mean in plain English?
2025-03-1141 minThe Big StoryProgrammatic's Pursuit of "Premium"Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic's pursuit of "premium." Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs.
2025-03-0635 min
AdExchangerWhat It Means To Measure 'True ROI'What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.
2025-03-0449 minThe Big StoryConnected TV's Growth Spurt; How Ozempic Is Upending MarketingIn her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.
2025-02-2740 min
AdExchangerHow Publishers Can Place Safe Bets In A Rigged Programmatic GameFor publishers, digital advertising is a lot like playing craps, says Aditude's Justin Wohl. It's all about tuning out the noise while placing safe bets that work for your monetization strategy.
2025-02-2552 minThe Big StoryThe Trade Desk Miss That Shook Ad Tech When the ad tech darling of Wall Street, The Trade Desk, misses earnings, the industry pays attention. Plus: Reddit, fueled by Google search, sputters after an algorithmic adjustment.
2025-02-2035 min
AdExchangerThe Power Of Creative DataAccording to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn't creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn't advanced enough to measure creative decisions at scale.
2025-02-1851 minThe Big StoryThe Worst Place To Show An AdWhen an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ad showing up next to the worst kind of criminal content -- and the simple and complex solutions to this problem.
2025-02-1339 min
AdExchangerMeasurement Real Talk, With INCRMNTAL's Maor SadraMany measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn't be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.
2025-02-1155 minThe Big StoryChrome's Global Cookie Consent; Nielsen and Paramount Make NiceThe Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.
2025-02-0629 min
AdExchangerBrands, It's Time To Test Those Alt IDsAgencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn't just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.
2025-02-0440 minThe Big StoryEver-Elusive TransparencyCTV transparency remains a flashpoint between advertisers who want it and broadcasters who won't provide it. Our special guest, Jounce Media's Chris Kane, weighs in. Plus, we examine a persistent issue in ad tech: the chronic mislabeling of instream video.
2025-01-3139 min
AdExchangerWhat The World Looks Like To Smaller AgenciesIt's not easy competing for business with massive holding companies (which are only getting more massive). But the Omnicom-IPG deal "also creates opportunities for the rest of us," says Remy Stiles, North America CEO of programmatic agency Kepler.
2025-01-2843 minThe Big StoryTikTok On The Clock TikTok was granted a 75-day stay of execution this week. We discuss what's next for the social media platform, why it was classified as a threat to national security – and how advertisers are responding.
2025-01-2334 min
AdExchangerA Standard-Bearer For StandardsWhat do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide. If you can trust a set of standards – and companies conform to them – the less transparency you need. It's like when you plug in a new toaster. "You're not worried that it's going to burst into flames and destroy your home," Hovaness says.
2025-01-2149 minThe Big StoryAd Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera2025 M&A is off with a bang. T-Mobile bought Vistar Media. The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.
2025-01-1636 min
AdExchangerSpeaking Of Growth, With Duolingo's CMOPerformance marketing can become a crutch for some brands, warns Duolingo CMO Manu Orssaud, especially app-based businesses that are under pressure to show rapid growth. That's why Duolingo makes organic marketing a top priority.
2025-01-1451 minThe Big StoryAI and Smart Tech: AdExchanger Does CES 2025Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.
2025-01-1031 min
AdExchangerFrank Predictions For 2025Tune into the first episode of the year with guest Andrew Frank, VP and distinguished analyst at research firm Gartner. We cover a lot of ground, from the impact of multiple major Big Tech antitrust trials to practical AI use cases (minus the BS).
2025-01-0751 min
AdExchangerBreaking Away From Low-Quality DataScott McKinley shares his journey from professional cyclist and captain of the 1988 US Olympic Road Cycling Team to CEO and founder of data validation provider Truthset. The road was more linear than one might think.
2024-12-3159 minThe Big StoryA Holiday Present: The Ex-FBI agent's Take on Programmatic TransparencyTo close out the year, The Big Story team is posting one of our favorite AdExchanger Talks episodes of 2024. Who better to give her take on programamtic transparency than an ex-FBI agent? Listen to this interview with Sherine Ebadi, Kroll managing director of investigations, who worked on the ANA's transparency report.
2024-12-2653 min
AdExchangerOn The Verge Of ConvergenceFeels like we've been waiting for the convergence of ad tech and mar tech forever. But it's finally starting to happen, and the time couldn't be more ripe, says Heather Macaulay, president of product-focused consultancy MadTech.
2024-12-2342 minThe Big StoryRetail Media Standards: Miracle Or Meh?The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Also, we discuss where the use of AI in advertising could be headed in 2025.
2024-12-1935 min
AdExchangerFor Incrementality Testing, It's One Step At A TimeWhat is incrementality testing? "I've been doing more interviews with journalists lately and realize I need a better answer to this question," says Haus Head of Strategy Olivia Kory.
2024-12-1740 minThe Big StoryRunning the Numbers on Omnicom-IPG Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.
2024-12-1241 min
AdExchangerThe Crusade Against Principal-Based BuyingJared Belsky, CEO and co-founder of indie digital agency Acadia, needs your help. He'd like someone to please explain to him why media arbitrage isn't a form of stealing.
2024-12-1054 minThe Big StoryDon't Discount Black FridayThis year, Black Friday stretched on for more than a week. And the retail holiday is evolving as online shopping takes over.
2024-12-0538 min
AdExchangerInsight Is A Man's Best Friend, With Mars Pet NutritionPersonalization and customization are great, but when marketers go overboard with targeting, they don't cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition.
2024-12-0351 minThe Big StoryThe Closing Arguments of DOJ v. GoogleIt's Thanksgiving, so we are sharing our podcast feed by posting an episode of AdExchanger Talks. Recorded right after the closing arguments of US vs. Google, ad tech antitrust edition, Digital Content Next CEO Jason Kint shares insights from inside the courtroom.
2024-11-2748 min
AdExchangerTalking (Antitrust) Turkey With DCN's Jason KintDigital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad tech antitrust edition. Plus: Kint noodles on potential remedies in the search antitrust case against Google.
2024-11-2649 minThe Big StoryNo More TV Drug Ads? Don't Hold Your Breath The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab's Josh Walsh. Still, pharma advertisers could face other regulatory changes over the next four years. Plus: We break down Forrester's picks for the top 10 SSPs.
2024-11-2142 min
AdExchangerWhat's Next, With Nextdoor CEO Nirav ToliaWhen social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would be a $1 billion business by 2020. That didn't happen. Nextdoor generated $66 million overall in Q3 of this year, and Tolia chides himself for his hyperbole. But Nextdoor has an ambitious plan for advertising growth.
2024-11-201h 01The Big StoryPolitical Advertising Post-Mortem Analysis, Part DeuxJessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year's unexpected election results.
2024-11-1440 minThe Big StoryThe Role Of Ad Dollars In The 2024 Presidential Election Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.
2024-11-0638 minThe Big StoryThe Culture Clash Underneath Creative Ad Tech - E316To explain Forrester's latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.
2024-11-0137 minThe Big StoryThe Curation Debate - E315 We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?
2024-10-2427 minThe Big StoryUnboxing Amazon Ads' Ad Tech - E314 From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it's building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.
2024-10-1833 min
Not Just ADZAdexchanger's Allison Schiff: too many ad tech and media execs wear a mask when talking on recordNOTICE: The interview was recorded before Google's announcement that it will not deprecate the third-party cookie.
In this episode, Alessandro De Zanche interviews Alison Schiff, AdExchanger's Managing Editor, on digital advertising and what is like writing about the industry. They discuss topics such as privacy, third-party cookies, the digital advertising long tail, and the overall state of the industry. They highlight the need for alignment among media owners, the weight of the ad tech narrative, and the importance of going for quality in digital advertising environments. They also touch on the role of consent in privacy and...
2024-07-2235 min
Apptivate: App Marketing ExplainedThe Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)Staying on top of Apple and Google’s ongoing policy changes to app tracking and user privacy is a business imperative for advertisers and essential for the future of the mobile marketing industry. It’s also been Allison Schiff’s job. As a journalist, she has covered privacy topics in the marketing technology field for over a decade. In this episode, Allison shares her views on how the mobile advertising industry received Apple’s ATT framework, what Apple is doing now, and how Google has approached the Android Privacy Sandbox rollout. Catch up on the last few years of...
2024-01-2441 min
Paleo Ad Tech2. Zach Rodgers – the voice of AdExchanger talks
Zach Rodgers is the editorial director of the mighty AdExchanger, founded by John Ebbert 12 years ago and still representing the pinnacle of ad tech journalism. In fact, we’re lucky as an industry to have such a voice. He joined the editorial team more than nine years ago and has been a key influence on its integrity, quality and growth – as a writer, recognizer of talent (often quite young talent), event shepherd, manager, editor, source wrangler, MC and raconteur. In the latter role, he’s hosted the 226 episode-strong and counting AdExchanger Talks podcast, which has seen just about every ad tec...
2023-12-1029 min
Customer Data PerspectivesTech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchangerAllison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations.
Host: Isaac Sacolick, StarCIO
Guest: Allison Schiff, Managing Editor, AdExchanger
Related reading:
Tips on how to improve ad spend with a CDP
Learn best practices for data privacy a...
2022-08-1737 min
Customer Data PerspectivesTech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchangerAllison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations.
Host: Isaac Sacolick, StarCIO
Guest: Allison Schiff, Managing Editor, AdExchanger
Related reading:
Tips on how to improve ad spend with a CDP
Learn best practices for data privacy a...
2022-08-1737 min
Intelligent Artifice, formerly the Mobile User Acquisition Show🦹♀️Shattering ceilings: the many paths to leadership taken by women leaders in mobile marketing with Allison Schiff (AdExchanger), Aurora Klaeboe Berg (Medal TV), Collete Nataf (Mile IQ, Lightning AI), Faith Price (DoubleDown Interactive), Mireia RiveroWe have a very special episode lined up for you today. We invited some amazing women and asked each some questions about how they faced obstacles while shattering glass ceilings, and paved the way for more women to follow suit. We hope this episode helps women who may be facing challenges in their field of work. And with women leaders comprising nearly half of our guests on the show in 2021, we hope to keep The Mobile User Show Acquisition Show an inclusive and diverse show with actionable and tactical insights for everyone.In today’s epi...
2022-03-0840 min
The Programmatic Digest58. Takeaways From The AdExchanger's Programmatic IOIn the Sensei's corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger. Check out YouTube for some fun visuals! Connect with: Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Topic Introduction 01:30 - Shoutout to Adexchanger for hosting The Programmatic IO 02:26 - The Importance Of Attending Industry's Conferences/Networking Group 05:10 - What To Expect In Today's Conversation 05:40 - Ad...
2021-11-021h 01
Experts Empowering ExpertsEp. 21: Sarah Sluis (AdExchanger)In this episode, our host Jeff Kudishevich speaks with Managing Editor at Adexchanger, Sarah Sluis about M&A activity, the direction of identity, and the differences between Google and Apple’s approaches in addressing industry changes.
Sarah's LinkedIn: https://www.linkedin.com/in/sarahsluis/
Podcast Website: https://anchor.fm/freestar
Learn more about Freestar
Email: podcast@freestar.com Website: http://freestar.com/
A #PublisherFirst Production
2021-05-1822 min
Hidden LayersAllison Schiff, AdExchangerIf you have even a passing interest in ad tech or developments in the digital world, it is highly likely that at some point, you will have come across Allison Schiff’s work. As a senior editor for AdExchanger, Schiff covers mobile, Facebook, privacy, measurement, cross-device, and the app economy - all huge topics that have a profound impact on our daily lives. Many in our industry look to Schiff for her clear-eyed assessments of the latest news and trends, so it was truly a pleasure to sit down with her on the latest episode of Hidden Layers for a wi...
2021-01-2634 minIntelligent Artifice, formerly the Mobile User Acquisition Show🔒 How web privacy changes and tracking prevention are shaping the future of web advertising - with Allison Schiff, Senior Editor at AdExchanger 🌐Our guest today is Allison Schiff, senior editor at AdExchanger. Allison writes about mobile, Facebook, cross-device measurement, and the app economy, with an increasing focus on privacy and its regulation. We've covered the upcoming iOS 14 privacy changes that are impacting primarily the app economy in a lot of detail in other episodes. Today, we're going to talk about very similar privacy trends in the web space, which have happened in a manner that's very comparable to what's happening on the apps front; except that some of the changes on the web far precede what's happening with the...
2021-01-2527 min