Shows
The Big StoryConnected TV’s Growth Spurt; How Ozempic Is Upending MarketingIn her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.2025-02-2740 minThe Big StoryAI and Smart Tech: AdExchanger Does CES 2025Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.2025-01-1031 minThe Big StoryA Holiday Present: The Ex-FBI agent's Take on Programmatic TransparencyTo close out the year, The Big Story team is posting one of our favorite AdExchanger Talks episodes of 2024. Who better to give her take on programamtic transparency than an ex-FBI agent? Listen to this interview with Sherine Ebadi, Kroll managing director of investigations, who worked on the ANA's transparency report.2024-12-2653 minThe Big StoryThe Closing Arguments of DOJ v. GoogleIt's Thanksgiving, so we are sharing our podcast feed by posting an episode of AdExchanger Talks. Recorded right after the closing arguments of US vs. Google, ad tech antitrust edition, Digital Content Next CEO Jason Kint shares insights from inside the courtroom.2024-11-2748 minThe Big StoryUnboxing Amazon Ads’ Ad Tech - E314 From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.2024-10-1833 minThe Big StoryAn Interview With A Star Witness In The Ad Tech Trial Of The Century - E309Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger’s courtroom reporter, Allison Schiff, join us to analyze the ad tech trial of the century.2024-09-1241 min
AdExchangerTalking Advanced Audiences With NBCU’s Alison LevinAdvanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks.2024-09-1046 minThe Big Story‘Incrementality’ Is The Buzzword That Stole Prog IO Our other “a-ha” moments from the conference, including observations on CTV, the state of commerce media, programmatic transparency – and the lack thereof. (Oh, and as an aside, somebody at the show told me they’d fed my AdExchanger articles into an LLM that could practically reproduce my work in a snap. Which is cool. Not.)2024-05-2327 min
AdExchangerFrom ‘Big Data’ To Business IntelligenceIt’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.2024-03-1244 minThe Big StoryPrivacy Sandbox Isn’t Passing The Test - E283In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.2024-03-0729 min
AdExchangerUnpacking ‘Performance TV’ Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.2024-03-0553 minThe Big StoryWhen Generative AI Makes The AdNeed ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.2024-02-2931 min
AdExchangerStraight Shooting With InvisalignIf you’re an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalign, has some important advice for you.2024-02-2756 min
The Big StoryWhen Walled Gardens Collide - E281Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new levels. Then, a deep dive into the “sky bridges,” a new term for partnerships between walled garden platforms.2024-02-2237 min
AdExchangerDispelling Multicultural Myths“There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn’t true. Yet the misperception persists, in part because of problematic programmatic practices.2024-02-2143 minThe Big StoryThe Temu Bowl - E280 After Temu’s 5+ Super Bowl ads and billions in ad spending, will people shop like a billionaire? We discuss the strange profligacy of the discount shopping app.2024-02-1532 min
AdExchanger#NoFilter With Eyeo’s New Chief Product OfficerDo people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last summer after nearly a decade at Google. What people don’t like, he says, is having no real choice over what they see and not being treated with respect.2024-02-1348 minThe Big StoryFinding Holes In The Privacy Sandbox - E279The gap analysis of the Privacy Sandbox is out. And the gap is…large. Then, a case for why hype about first-party data hasn’t been matched in reality.2024-02-0837 min
AdExchangerInside Ally Financial’s Big Bet On Generative AILots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.2024-02-0652 minThe Big StoryThe Stages Of Cookie Grief - E278After going through denial and anger over the death of third-party cookies, the ad tech industry enters the bargaining stage. Plus, top takeaways from the FTC's first-ever AI tech summit.2024-02-0133 min
AdExchangerGenerative AI Is Moving From Hype Into ‘Serious Mode’Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about right. But at the same time, marketers are getting more serious about AI adoption, says Abhay Parasnis, CEO and founder of Typeface.ai.2024-01-3051 minThe Big StoryPersonalization Put-Offs - E277Getting personalization right remains tricky, and AI will only make it trickier. Then, inside Privacy Sandbox testing and the rise of curation tech.2024-01-2534 min
Apptivate: App Marketing ExplainedThe Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)Staying on top of Apple and Google’s ongoing policy changes to app tracking and user privacy is a business imperative for advertisers and essential for the future of the mobile marketing industry. It’s also been Allison Schiff’s job. As a journalist, she has covered privacy topics in the marketing technology field for over a decade. In this episode, Allison shares her views on how the mobile advertising industry received Apple’s ATT framework, what Apple is doing now, and how Google has approached the Android Privacy Sandbox rollout. Catch up on the last few years of...2024-01-2441 min
AdExchangerAWS Wants To Be The Backbone Of Independent Ad TechRather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room offering of its own – considers itself to be a facilitator of ad tech companies, says Adam Solomon, global head of biz dev and go-to-market for AWS Clean Rooms. Guess there are no competitors in ad tech, only frenemies.2024-01-2451 minThe Big StoryProgrammatic Excess, From Bid Duplication To VideoAmp’s Reckoning - E276 This week’s theme is programmatic excess. We start with bid duplication and end with VideoAmp’s fall back to Earth.2024-01-1843 min
AdExchangerA Healthy Dose Of Programmatic, With Doceree’s CEOMeet Doceree, a programmatic health care marketing platform with a twist. Rather than allowing brands to target patients on the open web, Doceree has a specialized DSP for targeting doctors with secure messages on physician-only platforms, says CEO Harshit Jain.2024-01-1644 minThe Big StoryStreaming Services Take On CES - E275 As the ad world descends upon Vegas for CES, streaming services from Netflix to Amazon to Disney are turning out in force. Then, all the intrigue unearthed from the lawsuit that pitted LG Electronics against the startup it acquired, Alphonso (now LG Ads).2024-01-1131 min
AdExchangerWhy Semafor Embraces The B2B Publisher MindsetReaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Semafor CRO Rachel Oppenheim.2024-01-0948 minThe Big StoryThe Cookieless Expanse Ahead - E274 The end of third-party cookies is upon us, and independent ad tech is diverging on the best approach for cookieless targeting. Meanwhile, agencies and marketers are zooming out from programmatic to a bigger picture that’s focused on first-party data.2024-01-0434 min
AdExchangerDon’t Talk Yourself Into A Downturn In 2024Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.2024-01-021h 03The Big StoryRecapping The Year In SPO And Data PrivacyIn 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy.2023-12-2139 min
AdExchangerNot All Automated Ad Products Are AlikeGoogle’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket, but they’re different animals. And despite certain benefits, advertisers aren’t in love with all that these two have to offer, says Nii Ahene, chief strategy officer at Tinuiti, on this week’s episode of AdExchanger Talks (our last of 2023!).2023-12-1955 minThe Big StoryThe Alternative Currency Slowdown - E272 Marketers are choosing either Nielsen or alternative currencies (or both) for TV measurement. Learn what’s ahead for alternative currencies in 2024. Plus: the latest outlook on programmatic audio.2023-12-1427 min
AdExchangerThe MRC May Be Old, But It’s Getting With The TV ProgramThe Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.2023-12-1252 min
Paleo Ad Tech2. Zach Rodgers – the voice of AdExchanger talks
Zach Rodgers is the editorial director of the mighty AdExchanger, founded by John Ebbert 12 years ago and still representing the pinnacle of ad tech journalism. In fact, we’re lucky as an industry to have such a voice. He joined the editorial team more than nine years ago and has been a key influence on its integrity, quality and growth – as a writer, recognizer of talent (often quite young talent), event shepherd, manager, editor, source wrangler, MC and raconteur. In the latter role, he’s hosted the 226 episode-strong and counting AdExchanger Talks podcast, which has seen just about every ad tec...2023-12-1029 minThe Big StoryProgrammatic Fog - E271 Marketers are wasting 25% of their ad spend on inefficiencies and made-for-advertising websites, and the ANA thinks consolidation and education are the solutions. Plus: In 2024, ad spend will grow, but at a slower rate than 2023. And streamers will grapple with CTV’s rising ad spend and linear TV’s accelerating decline.2023-12-0728 min
AdExchangerTaking The Measure Of Measurement On TikTokAs TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.2023-12-0543 minThe Big StoryThe Dark Corners Of Google Search - E270 Google search ads appear on a host of unsavory and offensive sites, according to recent Adalytics research. And without any transparent reporting from Google, marketers can’t do anything about it.2023-11-3044 min
AdExchangerIt’s Time For Vanity Metrics To Perform A Disappearing ActJust because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.2023-11-2853 min
AdExchangerDown With Blocklists!It’s not that brands don’t care about supporting the news and good journalism. But an overreliance on keyword blocklists has made it seem that way, says Zefr CEO Rich Raddon on this week’s episode of AdExchanger Talks.2023-11-211h 02The Big StoryThe Big Story: The Specialists Are Back - E269This week we take a look at the rise of new specialist DSPs that thrive in respective categories, regardless of the power of omnichannel giants. Also, why targeting US Hispanic audiences – and targeting by language and ethnicity in general – has been so messy and inaccurate.2023-11-1642 min
AdExchangerThe State Of Media Analytics – And American Rugby – With A Kiwi EntrepreneurGoogle Analytics dominates the analytics market – but analytics isn’t a zero-sum game, says Ben Young, CEO of insights and measurement startup Nudge. Also: The important of measuring attention and finding "value at the margins."2023-11-1441 minThe Big StoryAd Tech Report Card - E268 DSPs and SSPs are being graded by TAG TrustNet on whether they comply with a key transparency initiative: sharing log-file data. Find out who’s passing and who’s failing. Then, we count the ways CTV suppliers are embracing programmatic buying.2023-11-0941 min
AdExchangerExploring The Minds – And Ad Spending Habits – Of Local AdvertisersLocal advertisers are spending more on social media platforms today than three years ago, despite being unconvinced social media is the best place to reach their customers. What gives? Corey Elliott, Borell's EVP of local marketing intelligence, explains the story behind the numbers.2023-11-071h 00The Big StoryCommerce Media Flywheel - E267 As Omnicom’s $835 million acquisition of commerce specialists Flywheel Digital attests, commerce media is flush. Then, why the most sophisticated and data-rich programmatic marketers are intrigued by custom algorithms.2023-11-0240 min
AdExchangerData-Driven Marketing Is State Farm's Best PolicyState Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State Farm’s head of marketing.2023-10-3152 minThe Big StorySimmering Frustrations In Publisher Land - E266The impact of tech on monetization – from SPO sustainability initiatives to the looming end of the cookie and the challenges of implementing its replacements – has publishers feeling jaded. Plus, for retail media fans: inside the Pantry Wars. 2023-10-2644 min
AdExchangerCreative And Media’s Much-Needed MergerThe strategy behind agency holding company reorgs makes sense: consolidation of related assets under one roof. But simply merging creative agencies doesn’t solve the bigger client need, which is bringing creative and media closer together, says Jellyfish CEO Nick Emery.2023-10-2454 minThe Big StoryThe Sorta SSP - E265 Yahoo Backstage is a “sorta SSP” that’s emblematic of a larger SPO trend that hops over either DSPs or SSPs. Plus: a primer on the ecommerce ad metrics and tools that are changing how marketers buy digitally, from ACOS to TROAS to cost capping.2023-10-1943 min
AdExchangerBrands, Please Don’t Add “Israel” And “Hamas” To Your Keyword BlocklistsAdvertisers that shun legit news sites for fear of blowback from consumers should think twice – people are smarter than they think, says Vanessa Otero, CEO of Ad Fontes Media, a startup that rates the news for bias and reliability.2023-10-171h 07The Big StoryThe FTC Is Keeping An Eye On AI Scam ads featuring AI-generated celebrities are catching the FTC’s attention. Hear what the creator economy fears about generative AI. Plus: the latest on the US v. Google trial.2023-10-1341 min
AdExchangerDemystifying Black-Owned Media With Black Enterprise Despite good intentions, the ad industry still has a misconception that Black-owned media can’t scale, says Justin Barton, SVP of digital strategy and partnerships at Black Enterprise. 2023-10-1048 minThe Big StoryGoogle’s Quarter-Life Crisis - E263 Does Google have a monopoly on search? The trial to answer that question is underway, and we go through the juiciest highlights.2023-10-0639 min
AdExchangerBuy Now, Pay Later … And Then Launch A Retail Media Network?Klarna is best known as a BNPL service. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, says CMO David Sandstrom.2023-10-0350 minThe Big StoryThe One With The Programmatic IO Recap - E262 The AdExchanger editorial team recaps what we learned in data privacy, retail media and connected TV at this year’s Programmatic IO.2023-09-2932 min
AdExchangerGroupM’s Performance Chief On Why ‘Commerce Is Going To Disrupt Everything’Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail media.2023-09-2647 minThe Big StoryQuitting Over The Trust Deficit - E261The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why.2023-09-2137 min
AdExchangerSolving The Advertising Puzzle With New York Times’ Joy RobinsAt The New York Times, paying subscribers come first – an approach that works on advertising side, too. Hear from newly appointed Chief Advertising Officer Joy Robins, who believes that when media has gone astray, it’s because publications didn’t put the reader at the center of their decision.2023-09-1942 min
The Big StorySolving The Advertising Puzzle With New York Times’ Joy RobinsAt The New York Times, paying subscribers come first – an approach that works on advertising side, too. Hear from newly appointed Chief Advertising Officer Joy Robins, who believes that when media has gone astray, it’s because publications didn’t put the reader at the center of their decision.2023-09-1942 minThe Big StoryWhy MMM Is Back In Fashion - E260 Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them?2023-09-1430 min
AdExchangerThe Reality Of Advertising In Virtual Worlds Super League Gaming CEO Ann Hand shares lessons learned from building in-game ad experiences and insights into the developing in-game ecommerce market. Also: Is metaverse marketing truly dead?2023-09-1253 minThe Big StoryNo Reason For Negativity - E259While everyone feared the worst for the ad ecosystem in 2023, Q4 will finish out with 8% growth. Madison and Wall analyst Brian Wieser explains why he sees green shoots of growth across the industry.2023-09-0748 min
AdExchangerThe Real Economics Of ProgrammaticLooking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest Tom Triscari, CEO and founder of programmatic advisory firm Lemonade Projects.2023-09-051h 09The Big StoryGrownup Ads Have Infiltrated Kids’ Spaces On YouTube - E258 Personalized ads aren’t supposed to run on YouTube’s kid-focused content. But they’re showing up anyway. We bring on Adalytics researcher Krzysztof Franaszek to discuss his growing body of research into YouTube’s murky ad practices.2023-08-2439 min
AdExchangerExposing Ad Tech’s Dirty LaundryArmed with Ads.txt and Sellers.json files, Nandini Jammi, co-founder of Check My Ads Institute, spends her days exposing how money flows through the twisted pipes of the programmatic supply chain. Her goal? To defund disinformation, toxic content and hate online.2023-08-2251 minThe Big StoryThe Squeeze on Streaming - E257 Streamers are raising prices amid a challenging environment to win subscribers. Plus: what big changes in data privacy and portability in Europe mean for ad tech.2023-08-1835 min
AdExchangerRiding The Rising Tide Of Programmatic Streaming With DisneyCTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the other, says Jamie Power, Disney’s SVP of addressable sales.2023-08-1544 minThe Big StoryNew Beginnings Is the ad tech freeze starting to thaw? The tides may be changing after a private equity firm bought Cadent for $600 million this week. Plus: Programmatic ads hit the big screen, brought to you by National CineMedia.2023-08-1025 min
AdExchangerSweeping Away The Crumbs And Diving Into What’s Truly Important In PrivacyThe ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with misinformation to promoting competition, says Jules Polonetsky, CEO of the Future of Privacy Forum.2023-08-0854 minThe Big StoryWe’re Going On A Treasure HuntWhy DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led to CTV advertisers landing premium inventory for a song.2023-08-0330 min
AdExchangerAmplifying Programmatic Podcast Advertising With SXM MediaFor programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says Lizzie Widhelm, SVP of ad monetization at SiriusXM-owned SXM Media.2023-08-0158 minThe Big StoryThe Downstream Effects Of MediaMath Bankruptcy - E254 Publishers are feeling the ripple effects from MediaMath’s bankruptcy, as SSPs claw back media spend. Plus, Twitter rebrands to X.2023-07-2734 min
AdExchangerLife After Third-Party Cookies, With The Director Of Product For Privacy SandboxIt’s happening folks. The Chrome Privacy Sandbox is going live, third-party cookies will be phased out on Chrome by the end of next year – and don’t expect any further deadline extensions, says Victor Wong, senior director of product for all things Privacy Sandbox.2023-07-2544 minThe Big StoryYouTube’s Proclivity For The Opaque - E253 We dive into the muck that is YouTube’s partner network. Plus, how that lack of transparency relates to its burgeoning YouTube TV supply.2023-07-2031 min
AdExchangerMoving The Monetization Needle, With Meta’s New VP Of Global BusinessWhen will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales leader. But if past behavior is the best indicator of future performance, it’s only a matter of time (and user engagement).2023-07-1850 minThe Big StoryMediaMath’s Bankruptcy Fallout - E252Get the inside baseball on MediaMath’s bankruptcy. Plus,what its demise means for the rest of ad tech.2023-07-1438 min
AdExchangerAddressing Content Quality Concerns With Taboola’s CEOTaboola CEO Adam Singolda bristles at the terms “clickbait” and “chumbox.” Quality is subjective, he says. Also: Inside Taboola’s exclusive 30-year native advertising sales deal with Yahoo.2023-07-1151 minThe Big StoryJust Give Me Transparency, Already - E251 Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies:2023-06-2942 min
AdExchangerThe Advertising Industry Needs To Invest More In Hispanic AudiencesOne-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so advertisers miss out on audience buying opportunities, says TelevisaUnivision’s Dan Aversano. To bridge that gap, media companies must be more comfortable with privacy-safe data sharing.2023-06-2759 minThe Big StoryCandid Cannes - E250"How did they let us into this thing?" After a week at the Cannes Lions, Sarah and Allison share what they learned from advertising's networking festival, set against the backdrop of White Lotus and Below Deck.2023-06-2340 min
AdExchangerWhy Privacy Lawyers Also Need To Be TechnologistsData privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works. That’s why being a privacy lawyer today means diving into the technical details, says Daniel Rosenzweig, a senior associate at Norton Rose Fulbright.2023-06-2056 minThe Big StoryThe AI Gold Rush - E249Everyone is infusing their tech with generative AI, from startups to Salesforce to Google. Understand the throughlines of these product updates. Plus, the challenge of finding publisher playmates in the Privacy Sandbox2023-06-1540 min
AdExchangerCalculating CAC With An Eye On RetentionThe cost of customer acquisition (CAC) is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement and retention into their CAC, says Braze CEO Bill Magnuson.2023-06-131h 01The Big StoryTrouble In The Twitterverse - E248 Twitter ad revenue is down, brand safety is MIA and the product appears to be breaking. As newly appointed Twitter CEO Linda Yaccarino starts her first week on the job, can she engineer a turnaround? Plus: the launch of The Trade Desk’s Kokai and Apple’s privacy manifests.2023-06-0840 min
AdExchangerWhy All The Drama About Disintermediation?There’s a prevailing narrative that supply-side platforms are releasing tools to cut out demand-side platforms in a desperate attempt to differentiate. But “it’s much more nuanced than that,” says Magnite CRO Sean Buckley.2023-06-061h 08The Big StoryGDPR Turns Five - E247 Happy birthday, GDPR! On this week’s episode, we dissect how GDPR, now five years old – and a few billion dollars accumulated in fines – has affected the online economy. We also dissect the end of AddThis, a third-party data company and GDPR casualty.2023-06-0142 min
AdExchangerAmazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go AroundAmazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, says Criteo CEO Megan Clarken.2023-05-311h 00The Big StoryTV Progress Under Pressure - E246 From a data-fueled TV upfronts to recent changes in streaming pricing, ad load and bundles, the TV industry is making progress under pressure. Plus: Google’s third-party cookieless plan and new AI features.2023-05-2648 min
AdExchangerInnovation Is The Only Rational Response To The End Of Third-Party CookiesThe end of third-party cookies isn’t “Armageddon for marketers,” says Wendi Dunlap, Mediahub’s newly appointed EVP of business intelligence and audience science. It’s an opportunity to test, learn and do better.2023-05-2352 minThe Big StoryAd Tech’s Big Bets - E245Where does ad tech see future growth? And where do expanding areas like retail media, privacy tech and connected TV need a reality check? Listen in to hear both cases as the editorial team recaps the Programmatic IO conference.2023-05-1939 minThe Big StorySPO Spring Cleaning - E244Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.2023-05-1227 minThe Big StoryWait For Consent - E243If you thought ad tech was technically tricky, listen to this saga, in which too-short timeouts in an identity wrapper put publishers in peril.2023-05-0437 minThe Big StoryHey, Meta – Where’s My Refund? - E242 With a mostly silent response to marketer outrage after an outage, Meta has lost the pulse of its customer base. Plus: the tricky yet worthwhile challenge of targeted health care marketing.2023-04-2841 min
Customer Data PerspectivesTech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchangerAllison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations.
Host: Isaac Sacolick, StarCIO
Guest: Allison Schiff, Managing Editor, AdExchanger
Related reading:
Tips on how to improve ad spend with a CDP
Learn best practices for data privacy a...2022-08-1737 min
Customer Data PerspectivesTech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchangerAllison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations.
Host: Isaac Sacolick, StarCIO
Guest: Allison Schiff, Managing Editor, AdExchanger
Related reading:
Tips on how to improve ad spend with a CDP
Learn best practices for data privacy a...2022-08-1737 min
The Mobile User Acquisition Show🦹♀️Shattering ceilings: the many paths to leadership taken by women leaders in mobile marketing with Allison Schiff (AdExchanger), Aurora Klaeboe Berg (Medal TV), Collete Nataf (Mile IQ, Lightning AI), Faith Price (DoubleDown Interactive), Mireia RiveroWe have a very special episode lined up for you today. We invited some amazing women and asked each some questions about how they faced obstacles while shattering glass ceilings, and paved the way for more women to follow suit. We hope this episode helps women who may be facing challenges in their field of work. And with women leaders comprising nearly half of our guests on the show in 2021, we hope to keep The Mobile User Show Acquisition Show an inclusive and diverse show with actionable and tactical insights for everyone.In today’s epi...2022-03-0840 min
The Programmatic Digest58. Takeaways From The AdExchanger's Programmatic IOIn the Sensei’s corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger. Check out YouTube for some fun visuals! Connect with: Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Topic Introduction 01:30 - Shoutout to Adexchanger for hosting The Programmatic IO 02:26 - The Importance Of Attending Industry’s Conferences/Networking Group 05:10 - What To Expect In Today’s Conversation 0...2021-11-021h 01
Experts Empowering ExpertsEp. 21: Sarah Sluis (AdExchanger)In this episode, our host Jeff Kudishevich speaks with Managing Editor at Adexchanger, Sarah Sluis about M&A activity, the direction of identity, and the differences between Google and Apple’s approaches in addressing industry changes.
Sarah's LinkedIn: https://www.linkedin.com/in/sarahsluis/
Podcast Website: https://anchor.fm/freestar
Learn more about Freestar
Email: podcast@freestar.com Website: http://freestar.com/
A #PublisherFirst Production2021-05-1822 min
Hidden LayersAllison Schiff, AdExchangerIf you have even a passing interest in ad tech or developments in the digital world, it is highly likely that at some point, you will have come across Allison Schiff’s work. As a senior editor for AdExchanger, Schiff covers mobile, Facebook, privacy, measurement, cross-device, and the app economy - all huge topics that have a profound impact on our daily lives. Many in our industry look to Schiff for her clear-eyed assessments of the latest news and trends, so it was truly a pleasure to sit down with her on the latest episode of Hidden Layers for a wi...2021-01-2634 minThe Mobile User Acquisition Show🔒 How web privacy changes and tracking prevention are shaping the future of web advertising - with Allison Schiff, Senior Editor at AdExchanger 🌐Our guest today is Allison Schiff, senior editor at AdExchanger. Allison writes about mobile, Facebook, cross-device measurement, and the app economy, with an increasing focus on privacy and its regulation. We've covered the upcoming iOS 14 privacy changes that are impacting primarily the app economy in a lot of detail in other episodes. Today, we're going to talk about very similar privacy trends in the web space, which have happened in a manner that's very comparable to what's happening on the apps front; except that some of the changes on the web far precede what's happening with the...2021-01-2527 min