Shows
AdExchangerAI Won't Shop For You – YetAI is reshaping how we shop, but agents won't take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience. NOTE: A Perplexity spokesperson reached out to AdExchanger to deny the existence of an official partnership between LiveRamp and Perplexity or the existence of an alpha program set to launch this quarter that will test combining its behavior data with CRM data from advertisers. "Although we do enjoy speaking with and listening to leaders in every industry, th...
2026-01-2751 min
The Big StoryGuess It's AdsGPT Now?Ads were going to be a "last resort" for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they're finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.
2026-01-2243 minThe Big StoryTwo Types Of AI In Advertising AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.
2025-12-2449 minThe Big StoryThe Big Story LIVE: AI Unleashed Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech's brightest minds are saying and doing around AI and measurement.
2025-10-0232 min
AdExchangerInside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith BraceIn this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace, CMO of TripleLift, to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide. Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign success.
2025-07-0915 min
AdExchangerInside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast.
2025-06-0931 min
AdExchangerTeads On The BrainNow that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an "end-to-end, full-funnel platform for the open internet." But what does that mean in plain English?
2025-03-1141 minThe Big StoryProgrammatic's Pursuit of "Premium"Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic's pursuit of "premium." Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs.
2025-03-0635 min
AdExchangerWhat It Means To Measure 'True ROI'What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.
2025-03-0449 minThe Big StoryConnected TV's Growth Spurt; How Ozempic Is Upending MarketingIn her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.
2025-02-2740 min
AdExchangerHow Publishers Can Place Safe Bets In A Rigged Programmatic GameFor publishers, digital advertising is a lot like playing craps, says Aditude's Justin Wohl. It's all about tuning out the noise while placing safe bets that work for your monetization strategy.
2025-02-2552 minThe Big StoryThe Trade Desk Miss That Shook Ad Tech When the ad tech darling of Wall Street, The Trade Desk, misses earnings, the industry pays attention. Plus: Reddit, fueled by Google search, sputters after an algorithmic adjustment.
2025-02-2035 min
AdExchangerThe Power Of Creative DataAccording to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn't creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn't advanced enough to measure creative decisions at scale.
2025-02-1851 minThe Big StoryThe Worst Place To Show An AdWhen an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ad showing up next to the worst kind of criminal content -- and the simple and complex solutions to this problem.
2025-02-1339 min
AdExchangerMeasurement Real Talk, With INCRMNTAL's Maor SadraMany measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn't be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.
2025-02-1155 minThe Big StoryChrome's Global Cookie Consent; Nielsen and Paramount Make NiceThe Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.
2025-02-0629 min
AdExchangerBrands, It's Time To Test Those Alt IDsAgencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn't just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.
2025-02-0440 minThe Big StoryEver-Elusive TransparencyCTV transparency remains a flashpoint between advertisers who want it and broadcasters who won't provide it. Our special guest, Jounce Media's Chris Kane, weighs in. Plus, we examine a persistent issue in ad tech: the chronic mislabeling of instream video.
2025-01-3139 min
AdExchangerWhat The World Looks Like To Smaller AgenciesIt's not easy competing for business with massive holding companies (which are only getting more massive). But the Omnicom-IPG deal "also creates opportunities for the rest of us," says Remy Stiles, North America CEO of programmatic agency Kepler.
2025-01-2843 minThe Big StoryTikTok On The Clock TikTok was granted a 75-day stay of execution this week. We discuss what's next for the social media platform, why it was classified as a threat to national security – and how advertisers are responding.
2025-01-2334 min
AdExchangerA Standard-Bearer For StandardsWhat do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide. If you can trust a set of standards – and companies conform to them – the less transparency you need. It's like when you plug in a new toaster. "You're not worried that it's going to burst into flames and destroy your home," Hovaness says.
2025-01-2149 minThe Big StoryAd Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera2025 M&A is off with a bang. T-Mobile bought Vistar Media. The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.
2025-01-1636 min
AdExchangerSpeaking Of Growth, With Duolingo's CMOPerformance marketing can become a crutch for some brands, warns Duolingo CMO Manu Orssaud, especially app-based businesses that are under pressure to show rapid growth. That's why Duolingo makes organic marketing a top priority.
2025-01-1451 minThe Big StoryAI and Smart Tech: AdExchanger Does CES 2025Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.
2025-01-1031 min
AdExchangerFrank Predictions For 2025Tune into the first episode of the year with guest Andrew Frank, VP and distinguished analyst at research firm Gartner. We cover a lot of ground, from the impact of multiple major Big Tech antitrust trials to practical AI use cases (minus the BS).
2025-01-0751 min
AdExchangerBreaking Away From Low-Quality DataScott McKinley shares his journey from professional cyclist and captain of the 1988 US Olympic Road Cycling Team to CEO and founder of data validation provider Truthset. The road was more linear than one might think.
2024-12-3159 minThe Big StoryA Holiday Present: The Ex-FBI agent's Take on Programmatic TransparencyTo close out the year, The Big Story team is posting one of our favorite AdExchanger Talks episodes of 2024. Who better to give her take on programamtic transparency than an ex-FBI agent? Listen to this interview with Sherine Ebadi, Kroll managing director of investigations, who worked on the ANA's transparency report.
2024-12-2653 min
AdExchangerOn The Verge Of ConvergenceFeels like we've been waiting for the convergence of ad tech and mar tech forever. But it's finally starting to happen, and the time couldn't be more ripe, says Heather Macaulay, president of product-focused consultancy MadTech.
2024-12-2342 minThe Big StoryRetail Media Standards: Miracle Or Meh?The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Also, we discuss where the use of AI in advertising could be headed in 2025.
2024-12-1935 min
AdExchangerFor Incrementality Testing, It's One Step At A TimeWhat is incrementality testing? "I've been doing more interviews with journalists lately and realize I need a better answer to this question," says Haus Head of Strategy Olivia Kory.
2024-12-1740 minThe Big StoryRunning the Numbers on Omnicom-IPG Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.
2024-12-1241 min
AdExchangerThe Crusade Against Principal-Based BuyingJared Belsky, CEO and co-founder of indie digital agency Acadia, needs your help. He'd like someone to please explain to him why media arbitrage isn't a form of stealing.
2024-12-1054 minThe Big StoryDon't Discount Black FridayThis year, Black Friday stretched on for more than a week. And the retail holiday is evolving as online shopping takes over.
2024-12-0538 min
AdExchangerInsight Is A Man's Best Friend, With Mars Pet NutritionPersonalization and customization are great, but when marketers go overboard with targeting, they don't cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition.
2024-12-0351 minThe Big StoryThe Closing Arguments of DOJ v. GoogleIt's Thanksgiving, so we are sharing our podcast feed by posting an episode of AdExchanger Talks. Recorded right after the closing arguments of US vs. Google, ad tech antitrust edition, Digital Content Next CEO Jason Kint shares insights from inside the courtroom.
2024-11-2748 min
AdExchangerTalking (Antitrust) Turkey With DCN's Jason KintDigital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad tech antitrust edition. Plus: Kint noodles on potential remedies in the search antitrust case against Google.
2024-11-2649 minThe Big StoryNo More TV Drug Ads? Don't Hold Your Breath The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab's Josh Walsh. Still, pharma advertisers could face other regulatory changes over the next four years. Plus: We break down Forrester's picks for the top 10 SSPs.
2024-11-2142 min
AdExchangerWhat's Next, With Nextdoor CEO Nirav ToliaWhen social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would be a $1 billion business by 2020. That didn't happen. Nextdoor generated $66 million overall in Q3 of this year, and Tolia chides himself for his hyperbole. But Nextdoor has an ambitious plan for advertising growth.
2024-11-201h 01The Big StoryPolitical Advertising Post-Mortem Analysis, Part DeuxJessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year's unexpected election results.
2024-11-1440 min
AdExchangerWendy Clark Says, 'Do Your Homework'Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.
2024-11-141h 04The Big StoryThe Role Of Ad Dollars In The 2024 Presidential Election Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.
2024-11-0638 min
AdExchangerThe Case For Turning Google's Network Biz Into A NonprofitIf the DOJ wins its ad tech antitrust case against Google, it shouldn't force a breakup, says Arete Research's Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees.
2024-11-0454 minThe Big StoryThe Culture Clash Underneath Creative Ad Tech - E316To explain Forrester's latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.
2024-11-0137 min
AdExchangerTalking Shop With Mike Ryan, The PMax WhispererMike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what's going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.
2024-10-2941 minThe Big StoryThe Curation Debate - E315 We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?
2024-10-2427 min
AdExchangerBack To Marketing Basics, With Back Market's New CMOAs the former CMO of Sonos, Joy Howard's job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it's her job to convince them not to.
2024-10-2251 minThe Big StoryUnboxing Amazon Ads' Ad Tech - E314 From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it's building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.
2024-10-1833 min
AdExchangerPitching Performance, With Pinterest's CROHaving nipped at Meta's and Google's heels for years, Pinterest is finished with being the underdog. It's been getting very "serious" about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.
2024-10-1545 minThe Big StoryIs The Trade Desk A Hero Or Villain To Independent Ad Tech? As The Trade Desk grows more powerful, it's attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome's user choice mechanism.
2024-10-1029 min
AdExchangerContext Vs. Cookies With Dotdash Meredith's D/Cipher LeadDotdash Meredith's Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM's D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.
2024-10-0844 minThe Big StoryThe US v. Google Witnesses Have Spoken – Now What? - E312 It's a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.
2024-10-0332 min
AdExchangerOracle Memories, With Omar TawakolOmar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he's in no rush with his new virtual product placement startup Rembrand. He says he's having too much fun. Plus: Meditating on the end of Oracle Advertising.
2024-10-0151 minThe Big StoryWaiting On A Judge And The Polls - E311 Hear what the ad tech industry is saying about Google's antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.
2024-09-2739 min
AdExchangerAri Paparo, On The Ground In VirginiaCovering Google's ad tech antitrust trial in Virginia is surreal for anyone who's been in ad tech as long as Ari Paparo. He knows most of the people on the stand.
2024-09-2452 minThe Big StoryView From The US v. Google Trial Press Box - E310After eight days of the antitrust trial, who's in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.
2024-09-1942 min
AdExchangerAdam Heimlich, Ad Tech Time TravelerIf Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google's acquisition of DoubleClick in 2007, but not necessarily to stop it.
2024-09-1752 minThe Big StoryAn Interview With A Star Witness In The Ad Tech Trial Of The Century - E309Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger's courtroom reporter, Allison Schiff, join us to analyze the ad tech trial of the century.
2024-09-1241 min
AdExchangerTalking Advanced Audiences With NBCU's Alison LevinAdvanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal's president of advertising and partnerships, on this week's episode of AdExchanger Talks.
2024-09-1046 minThe Big StoryUncloaking A New Programmatic Scam - E308 Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it's ready to build your media plan.
2024-09-0639 min
AdExchangerAn AMA With Reddit's New VP Of Ad ProductIt's a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful.
2024-09-0352 minThe Big StoryGoogle's Header Bidding Countermeasures Go On Trial - E307 Just two weeks before Google's antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what's ahead as header bidding goes to the stand.
2024-08-2935 min
AdExchangerGopuff Goes In-HouseHave we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? "It's the right question to be asking, especially at this time," says Gopuff's SVP of business, Daniel Folkman, who helped spearhead the company's advertising business.
2024-08-2756 minThe Big StoryThe VC POV - E306Special guest and prolific ad tech investor Eric Franchi of Aperiam Ventures discusses his firm's recent bet on attention metrics startup Adelaide. Plus: What's up with Meta's new third-party attribution partnerships?
2024-08-2242 min
AdExchangerLet's Live In A Data DemocracySerial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that's also respectful of the consumer.
2024-08-2056 minThe Big StoryAgency Ad Tech - E305 Inside Publicis' play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety.
2024-08-1546 min
AdExchangerHyundai's New Marketing DirectionLast month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda, Hyundai's former CMO and now its chief creative officer. But there are critics to this approach.
2024-08-131h 03The Big StoryInside The Ruling That Deemed Google Search A Monopoly - E304 Google is a monopolist. We bring on a guest that's both a lawyer and a CEO of a search ad business to offer his perspective on the antitrust ruling, and what happens next for Google in light of this decision.
2024-08-0842 min
AdExchangerThe Move Toward Better MeasurementThere's only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That's why the brand invests so much in the customer experience. Plus: Piece of Cake's hybrid MMM/MTA approach to attribution.
2024-08-0653 minThe Big StoryThe Looming Question Of Cookie ConsentWhat will Chrome's third-party consent look like? We offer our best guess based on existing information (which is thin). Plus, we spotlight the controversy around ID bridging. The tactic supplies IDs for cookieless inventory through a spectrum of approaches, and not all of them are buyer approved.
2024-08-0144 min
AdExchangerThe Skeptical TechnologistAI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. "It has to be people first, not technology first." Plus: why "technology doesn't destroy jobs, it destroys tasks."
2024-07-3054 minThe Big StoryThe Third-Party Cookie Pardon - E302Keep the cookies; hold for consent. We unpack Google's reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.
2024-07-2536 min
AdExchangerThree-Ply Vs. One-Ply ProgrammaticWhat does programmatic media have in common with toilet paper? A lot more than you might think, says Sherine Ebadi, managing director of forensic investigations at Kroll. It's a question of quality (or the lack thereof).
2024-07-2349 min
Not Just ADZAdexchanger's Allison Schiff: too many ad tech and media execs wear a mask when talking on recordNOTICE: The interview was recorded before Google's announcement that it will not deprecate the third-party cookie.
In this episode, Alessandro De Zanche interviews Alison Schiff, AdExchanger's Managing Editor, on digital advertising and what is like writing about the industry. They discuss topics such as privacy, third-party cookies, the digital advertising long tail, and the overall state of the industry. They highlight the need for alignment among media owners, the weight of the ad tech narrative, and the importance of going for quality in digital advertising environments. They also touch on the role of consent in privacy and...
2024-07-2235 minThe Big StoryA Refresh On The DOJ's Upcoming Antitrust Trial Against GoogleWe set the scene for Google's upcoming antitrust trial in September, including details from the recently released witness list, a who's who of the ad tech world.
2024-07-1824 min
AdExchangerAntitrust Soul SearchingWith Judge Amit Mehta's ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ's search-focused antitrust case against Google. Plus: why Google's Performance Max has some search advertisers hopping mad.
2024-07-1655 minThe Big StoryEpisode 300: The End of Oracle's Advertising EraFor our 300th episode, we do a post-mortem (don't do a brand safety block on us for using this term!) on Oracle's ad business. Then, we go through the ins and outs of reaching LBGTQ+ audiences online, a category that requires extra attention to data privacy.
2024-07-1139 min
AdExchangerBrand Safety Is Critical – But Don't Overdo ItIt's time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal's SVP of enterprise. It's okay to be cautious, but excluding all news from programmatic media plans isn't the answer.
2024-07-0949 min
AdExchangerTravelers Just Want To SpendOnce consumers are ready to travel, they're often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.
2024-07-0256 minThe Big StoryThe PET Project That Mozilla Acquired - E299This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.
2024-06-2741 min
AdExchangerMediaMath (By Infillion) Rides AgainIt's been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it's time for the next phase, says Infillion CRO and CMO Laurel Rossi.
2024-06-2545 minThe Big StoryCannes Lions, Generative AI EditionAt the Cannes Lions, generative AI applications for advertising were out in force. Plus: takes from the Croisette on retail media and cookie conspiracies.
2024-06-2140 min
AdExchangerMeasure Me ThisShoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.
2024-06-1851 minThe Big StoryNope, We Haven't Hit Peak Retail Media Yet - E297 The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.
2024-06-1343 min
AdExchangerPractical Ethics For Generative AIIt's hard to set a strategy for AI adoption without getting a little hands-on experience first, says Betty Louie, a partner and general counsel at The Brandtech Group. You have to play around with the different tools before you even know where the guardrails are, she says.
2024-06-1154 minThe Big StoryRanking The Open Web - E296 SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk's SP500+ product. Plus: Seedtag acquired Beachfront, a deal that's emblematic of multiple trends in CTV, privacy and the rise of contextual.
2024-06-0641 minThe Big StoryThe Shrinking Open Web The open web is getting smaller, with the squeeze happening in two directions. Curated deals are skimming the cream off the open web, and exposed made-for-advertising websites are shuttering.
2024-05-3140 minThe Big Story'Incrementality' Is The Buzzword That Stole Prog IO Our other "a-ha" moments from the conference, including observations on CTV, the state of commerce media, programmatic transparency – and the lack thereof. (Oh, and as an aside, somebody at the show told me they'd fed my AdExchanger articles into an LLM that could practically reproduce my work in a snap. Which is cool. Not.)
2024-05-2327 minThe Big StoryMeasuring Muck - E293 Made-for-advertising sites are roosting in reputable publishers' subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.
2024-05-1636 minThe Big StoryData Dazzles Ahead Of The Upfronts Will data dazzle media buyers at this year's TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.
2024-05-0939 minThe Big StoryPrivacy Sandbox Yellow Flags - E291 Debrief on the CMA's biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.
2024-05-0231 minThe Big StoryThe Third Delay For Third-Party Cookies Leaves Ad Tech In LimboCookies aren't going anywhere. Behind Google's third missed deadline to remove third-party cookies from Chrome and what it means for ad tech.
2024-04-2535 min
Apptivate: App Marketing ExplainedThe Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)Staying on top of Apple and Google’s ongoing policy changes to app tracking and user privacy is a business imperative for advertisers and essential for the future of the mobile marketing industry. It’s also been Allison Schiff’s job. As a journalist, she has covered privacy topics in the marketing technology field for over a decade. In this episode, Allison shares her views on how the mobile advertising industry received Apple’s ATT framework, what Apple is doing now, and how Google has approached the Android Privacy Sandbox rollout. Catch up on the last few years of...
2024-01-2441 min
Paleo Ad Tech2. Zach Rodgers – the voice of AdExchanger talks
Zach Rodgers is the editorial director of the mighty AdExchanger, founded by John Ebbert 12 years ago and still representing the pinnacle of ad tech journalism. In fact, we’re lucky as an industry to have such a voice. He joined the editorial team more than nine years ago and has been a key influence on its integrity, quality and growth – as a writer, recognizer of talent (often quite young talent), event shepherd, manager, editor, source wrangler, MC and raconteur. In the latter role, he’s hosted the 226 episode-strong and counting AdExchanger Talks podcast, which has seen just about every ad tec...
2023-12-1029 min
Customer Data PerspectivesTech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchangerAllison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations.
Host: Isaac Sacolick, StarCIO
Guest: Allison Schiff, Managing Editor, AdExchanger
Related reading:
Tips on how to improve ad spend with a CDP
Learn best practices for data privacy a...
2022-08-1737 min
Customer Data PerspectivesTech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchangerAllison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations.
Host: Isaac Sacolick, StarCIO
Guest: Allison Schiff, Managing Editor, AdExchanger
Related reading:
Tips on how to improve ad spend with a CDP
Learn best practices for data privacy a...
2022-08-1737 min
The Mobile User Acquisition Show🦹♀️Shattering ceilings: the many paths to leadership taken by women leaders in mobile marketing with Allison Schiff (AdExchanger), Aurora Klaeboe Berg (Medal TV), Collete Nataf (Mile IQ, Lightning AI), Faith Price (DoubleDown Interactive), Mireia RiveroWe have a very special episode lined up for you today. We invited some amazing women and asked each some questions about how they faced obstacles while shattering glass ceilings, and paved the way for more women to follow suit. We hope this episode helps women who may be facing challenges in their field of work. And with women leaders comprising nearly half of our guests on the show in 2021, we hope to keep The Mobile User Show Acquisition Show an inclusive and diverse show with actionable and tactical insights for everyone.In today’s epi...
2022-03-0840 min
The Programmatic Digest58. Takeaways From The AdExchanger's Programmatic IOIn the Sensei's corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger. Check out YouTube for some fun visuals! Connect with: Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Topic Introduction 01:30 - Shoutout to Adexchanger for hosting The Programmatic IO 02:26 - The Importance Of Attending Industry's Conferences/Networking Group 05:10 - What To Expect In Today's Conversation 05:40 - Ad...
2021-11-021h 01
Experts Empowering ExpertsEp. 21: Sarah Sluis (AdExchanger)In this episode, our host Jeff Kudishevich speaks with Managing Editor at Adexchanger, Sarah Sluis about M&A activity, the direction of identity, and the differences between Google and Apple’s approaches in addressing industry changes.
Sarah's LinkedIn: https://www.linkedin.com/in/sarahsluis/
Podcast Website: https://anchor.fm/freestar
Learn more about Freestar
Email: podcast@freestar.com Website: http://freestar.com/
A #PublisherFirst Production
2021-05-1822 min
Hidden LayersAllison Schiff, AdExchangerIf you have even a passing interest in ad tech or developments in the digital world, it is highly likely that at some point, you will have come across Allison Schiff’s work. As a senior editor for AdExchanger, Schiff covers mobile, Facebook, privacy, measurement, cross-device, and the app economy - all huge topics that have a profound impact on our daily lives. Many in our industry look to Schiff for her clear-eyed assessments of the latest news and trends, so it was truly a pleasure to sit down with her on the latest episode of Hidden Layers for a wi...
2021-01-2634 minThe Mobile User Acquisition Show🔒 How web privacy changes and tracking prevention are shaping the future of web advertising - with Allison Schiff, Senior Editor at AdExchanger 🌐Our guest today is Allison Schiff, senior editor at AdExchanger. Allison writes about mobile, Facebook, cross-device measurement, and the app economy, with an increasing focus on privacy and its regulation. We've covered the upcoming iOS 14 privacy changes that are impacting primarily the app economy in a lot of detail in other episodes. Today, we're going to talk about very similar privacy trends in the web space, which have happened in a manner that's very comparable to what's happening on the apps front; except that some of the changes on the web far precede what's happening with the...
2021-01-2527 min