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Showing episodes and shows of
AdExchanger Talks
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The Big Story
The Big Story LIVE: AI Unleashed
Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech's brightest minds are saying and doing around AI and measurement.
2025-10-02
32 min
AdExchanger
Inside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace
In this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace, CMO of TripleLift, to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide. Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign success.
2025-07-09
15 min
AdExchanger
Inside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert
In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast.
2025-06-09
31 min
The Big Story
Connected TV's Growth Spurt; How Ozempic Is Upending Marketing
In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.
2025-02-27
40 min
The Big Story
AI and Smart Tech: AdExchanger Does CES 2025
Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.
2025-01-10
31 min
The Big Story
A Holiday Present: The Ex-FBI agent's Take on Programmatic Transparency
To close out the year, The Big Story team is posting one of our favorite AdExchanger Talks episodes of 2024. Who better to give her take on programamtic transparency than an ex-FBI agent? Listen to this interview with Sherine Ebadi, Kroll managing director of investigations, who worked on the ANA's transparency report.
2024-12-26
53 min
The Big Story
The Closing Arguments of DOJ v. Google
It's Thanksgiving, so we are sharing our podcast feed by posting an episode of AdExchanger Talks. Recorded right after the closing arguments of US vs. Google, ad tech antitrust edition, Digital Content Next CEO Jason Kint shares insights from inside the courtroom.
2024-11-27
48 min
AdExchanger
The Case For Turning Google's Network Biz Into A Nonprofit
If the DOJ wins its ad tech antitrust case against Google, it shouldn't force a breakup, says Arete Research's Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees.
2024-11-04
54 min
The Big Story
The Culture Clash Underneath Creative Ad Tech - E316
To explain Forrester's latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.
2024-11-01
37 min
AdExchanger
Talking Shop With Mike Ryan, The PMax Whisperer
Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what's going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.
2024-10-29
41 min
The Big Story
The Curation Debate - E315
We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?
2024-10-24
27 min
AdExchanger
Back To Marketing Basics, With Back Market's New CMO
As the former CMO of Sonos, Joy Howard's job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it's her job to convince them not to.
2024-10-22
51 min
The Big Story
Unboxing Amazon Ads' Ad Tech - E314
From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it's building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.
2024-10-18
33 min
AdExchanger
Pitching Performance, With Pinterest's CRO
Having nipped at Meta's and Google's heels for years, Pinterest is finished with being the underdog. It's been getting very "serious" about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.
2024-10-15
45 min
The Big Story
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
As The Trade Desk grows more powerful, it's attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome's user choice mechanism.
2024-10-10
29 min
AdExchanger
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead
Dotdash Meredith's Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM's D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.
2024-10-08
44 min
The Big Story
The US v. Google Witnesses Have Spoken – Now What? - E312
It's a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.
2024-10-03
32 min
AdExchanger
Oracle Memories, With Omar Tawakol
Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he's in no rush with his new virtual product placement startup Rembrand. He says he's having too much fun. Plus: Meditating on the end of Oracle Advertising.
2024-10-01
51 min
The Big Story
Waiting On A Judge And The Polls - E311
Hear what the ad tech industry is saying about Google's antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.
2024-09-27
39 min
AdExchanger
Ari Paparo, On The Ground In Virginia
Covering Google's ad tech antitrust trial in Virginia is surreal for anyone who's been in ad tech as long as Ari Paparo. He knows most of the people on the stand.
2024-09-24
52 min
The Big Story
View From The US v. Google Trial Press Box - E310
After eight days of the antitrust trial, who's in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.
2024-09-19
42 min
AdExchanger
Adam Heimlich, Ad Tech Time Traveler
If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google's acquisition of DoubleClick in 2007, but not necessarily to stop it.
2024-09-17
52 min
The Big Story
An Interview With A Star Witness In The Ad Tech Trial Of The Century - E309
Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger's courtroom reporter, Allison Schiff, join us to analyze the ad tech trial of the century.
2024-09-12
41 min
AdExchanger
Talking Advanced Audiences With NBCU's Alison Levin
Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal's president of advertising and partnerships, on this week's episode of AdExchanger Talks.
2024-09-10
46 min
The Big Story
Uncloaking A New Programmatic Scam - E308
Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it's ready to build your media plan.
2024-09-06
39 min
AdExchanger
An AMA With Reddit's New VP Of Ad Product
It's a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful.
2024-09-03
52 min
The Big Story
Google's Header Bidding Countermeasures Go On Trial - E307
Just two weeks before Google's antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what's ahead as header bidding goes to the stand.
2024-08-29
35 min
AdExchanger
Gopuff Goes In-House
Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? "It's the right question to be asking, especially at this time," says Gopuff's SVP of business, Daniel Folkman, who helped spearhead the company's advertising business.
2024-08-27
56 min
The Big Story
The VC POV - E306
Special guest and prolific ad tech investor Eric Franchi of Aperiam Ventures discusses his firm's recent bet on attention metrics startup Adelaide. Plus: What's up with Meta's new third-party attribution partnerships?
2024-08-22
42 min
AdExchanger
Let's Live In A Data Democracy
Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that's also respectful of the consumer.
2024-08-20
56 min
The Big Story
Agency Ad Tech - E305
Inside Publicis' play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety.
2024-08-15
46 min
AdExchanger
Hyundai's New Marketing Direction
Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda, Hyundai's former CMO and now its chief creative officer. But there are critics to this approach.
2024-08-13
1h 03
The Big Story
Inside The Ruling That Deemed Google Search A Monopoly - E304
Google is a monopolist. We bring on a guest that's both a lawyer and a CEO of a search ad business to offer his perspective on the antitrust ruling, and what happens next for Google in light of this decision.
2024-08-08
42 min
AdExchanger
The Move Toward Better Measurement
There's only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That's why the brand invests so much in the customer experience. Plus: Piece of Cake's hybrid MMM/MTA approach to attribution.
2024-08-06
53 min
The Big Story
The Looming Question Of Cookie Consent
What will Chrome's third-party consent look like? We offer our best guess based on existing information (which is thin). Plus, we spotlight the controversy around ID bridging. The tactic supplies IDs for cookieless inventory through a spectrum of approaches, and not all of them are buyer approved.
2024-08-01
44 min
AdExchanger
The Skeptical Technologist
AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. "It has to be people first, not technology first." Plus: why "technology doesn't destroy jobs, it destroys tasks."
2024-07-30
54 min
The Big Story
The Third-Party Cookie Pardon - E302
Keep the cookies; hold for consent. We unpack Google's reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.
2024-07-25
36 min
AdExchanger
Three-Ply Vs. One-Ply Programmatic
What does programmatic media have in common with toilet paper? A lot more than you might think, says Sherine Ebadi, managing director of forensic investigations at Kroll. It's a question of quality (or the lack thereof).
2024-07-23
49 min
Not Just ADZ
Adexchanger's Allison Schiff: too many ad tech and media execs wear a mask when talking on record
NOTICE: The interview was recorded before Google's announcement that it will not deprecate the third-party cookie. In this episode, Alessandro De Zanche interviews Alison Schiff, AdExchanger's Managing Editor, on digital advertising and what is like writing about the industry. They discuss topics such as privacy, third-party cookies, the digital advertising long tail, and the overall state of the industry. They highlight the need for alignment among media owners, the weight of the ad tech narrative, and the importance of going for quality in digital advertising environments. They also touch on the role of consent in privacy and...
2024-07-22
35 min
The Big Story
A Refresh On The DOJ's Upcoming Antitrust Trial Against Google
We set the scene for Google's upcoming antitrust trial in September, including details from the recently released witness list, a who's who of the ad tech world.
2024-07-18
24 min
AdExchanger
Antitrust Soul Searching
With Judge Amit Mehta's ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ's search-focused antitrust case against Google. Plus: why Google's Performance Max has some search advertisers hopping mad.
2024-07-16
55 min
The Big Story
Episode 300: The End of Oracle's Advertising Era
For our 300th episode, we do a post-mortem (don't do a brand safety block on us for using this term!) on Oracle's ad business. Then, we go through the ins and outs of reaching LBGTQ+ audiences online, a category that requires extra attention to data privacy.
2024-07-11
39 min
AdExchanger
Brand Safety Is Critical – But Don't Overdo It
It's time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal's SVP of enterprise. It's okay to be cautious, but excluding all news from programmatic media plans isn't the answer.
2024-07-09
49 min
AdExchanger
Travelers Just Want To Spend
Once consumers are ready to travel, they're often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.
2024-07-02
56 min
The Big Story
The PET Project That Mozilla Acquired - E299
This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.
2024-06-27
41 min
AdExchanger
MediaMath (By Infillion) Rides Again
It's been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it's time for the next phase, says Infillion CRO and CMO Laurel Rossi.
2024-06-25
45 min
The Big Story
Cannes Lions, Generative AI Edition
At the Cannes Lions, generative AI applications for advertising were out in force. Plus: takes from the Croisette on retail media and cookie conspiracies.
2024-06-21
40 min
AdExchanger
Measure Me This
Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.
2024-06-18
51 min
The Big Story
Nope, We Haven't Hit Peak Retail Media Yet - E297
The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.
2024-06-13
43 min
AdExchanger
Practical Ethics For Generative AI
It's hard to set a strategy for AI adoption without getting a little hands-on experience first, says Betty Louie, a partner and general counsel at The Brandtech Group. You have to play around with the different tools before you even know where the guardrails are, she says.
2024-06-11
54 min
The Big Story
Ranking The Open Web - E296
SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk's SP500+ product. Plus: Seedtag acquired Beachfront, a deal that's emblematic of multiple trends in CTV, privacy and the rise of contextual.
2024-06-06
41 min
AdExchanger
The Case Against Last Click
If there's one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it's the endurance of last-click attribution. Last click may seem "simple" and "tidy," Covato says, but it doesn't reflect the full funnel.
2024-06-04
58 min
The Big Story
The Shrinking Open Web
The open web is getting smaller, with the squeeze happening in two directions. Curated deals are skimming the cream off the open web, and exposed made-for-advertising websites are shuttering.
2024-05-31
40 min
AdExchanger
Lotame's Next Phase
Signal loss is real, but don't write an elegy for data management platforms just yet, says Andy Monfried, CEO and founder of Lotame, which turned 18 this year. Also in this episode: Lotame's reinvention of itself as a data collaboration platform.
2024-05-28
53 min
The Big Story
'Incrementality' Is The Buzzword That Stole Prog IO
Our other "a-ha" moments from the conference, including observations on CTV, the state of commerce media, programmatic transparency – and the lack thereof. (Oh, and as an aside, somebody at the show told me they'd fed my AdExchanger articles into an LLM that could practically reproduce my work in a snap. Which is cool. Not.)
2024-05-23
27 min
AdExchanger
Don't Call It A Comeback
With the rise of generative AI software and major changes to search platforms even in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins.
2024-05-21
36 min
The Big Story
Measuring Muck - E293
Made-for-advertising sites are roosting in reputable publishers' subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.
2024-05-16
36 min
AdExchanger
A Sandbox Skeptic
What is Google's true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it's hard not to be a little cynical about Google's goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk.
2024-05-14
59 min
The Big Story
Data Dazzles Ahead Of The Upfronts
Will data dazzle media buyers at this year's TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.
2024-05-09
39 min
AdExchanger
Is The Alt Video Currency Juice Worth The Squeeze?
Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren't quite there yet when it comes to adoption, says Josh Chasin, VideoAmp's former chief measurability officer.
2024-05-07
59 min
The Big Story
Privacy Sandbox Yellow Flags - E291
Debrief on the CMA's biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.
2024-05-02
31 min
AdExchanger
Roblox Breaks Into Programmatic
Roblox's head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox's ambitions to grow an ecommerce platform for real-world purchases.
2024-05-01
50 min
The Big Story
The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo
Cookies aren't going anywhere. Behind Google's third missed deadline to remove third-party cookies from Chrome and what it means for ad tech.
2024-04-25
35 min
AdExchanger
Question Everything
Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn't willing to hand them over, that's a sign it's probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.
2024-04-23
47 min
The Big Story
Retreat To MMM
One side effect of signal loss? Media mix modeling is coming back in fashion. Google's Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between shoppable TV and T-commerce.
2024-04-18
42 min
AdExchanger
Turning Signal Loss Into A Gain
Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group's parent company, MGI.
2024-04-16
50 min
The Big Story
Hidden Made-For-Advertising (MFA) - E288
Inside Forbes' hidden MFA site, and the industry reactions to the ad-crammed subdomain. Plus: a dispatch from the Global Privacy Summit in Washington D.C., where ad tech is a hot topic.
2024-04-11
39 min
AdExchanger
A New Day For Targeting And Analytics
Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there's gold in them thar hills for a programmatic startup that isn't exactly a DSP, isn't built on cookie-based data and is native to cloud-based advertising.
2024-04-09
48 min
The Big Story
Ad Tech's Performance Review
TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.
2024-04-04
39 min
AdExchanger
All Marketing Is Performance Marketing
If Alex Schultz, Meta's CMO and VP of analytics, had his way, the term "performance marketing" would be retired. There isn't a line [between] brand and performance," he says. "It all performs."
2024-04-02
1h 00
The Big Story
Bot Or Not?
Inside the Nubai Ventures lawsuit against Outbrain. Plus: The broadcaster-backed joint industry committee and the Media Rating Council clarify their complementary roles.
2024-03-28
30 min
AdExchanger
Bloomberg Media Went Direct And Has No Regrets
It's been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media's global CRO.
2024-03-26
43 min
The Big Story
Goodbye, Outstream: The Digital Video Classification Shakeup - E285
More granular video classifications are replacing outstream video. But the move may devalue some inventory. Plus: GPTs are coming for contextual.
2024-03-22
34 min
AdExchanger
The Privacy-Utility Trade-Off
Businesses will always need to find a compromise between privacy and utility, but it's more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym.
2024-03-19
49 min
The Big Story
MFA: The A Is For Arbitrage … And Adalytics - E284
Why the 4A's is hosting secret meetings to redefine MFA from "made for advertising" to "made for arbitrage." Plus, a new report from Adalytics reveals that MFA-blocking solutions aren't as effective as tech vendors claim.
2024-03-14
37 min
AdExchanger
From 'Big Data' To Business Intelligence
It's not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.
2024-03-12
44 min
The Big Story
Privacy Sandbox Isn't Passing The Test - E283
In a world without cookies, ads aren't viewable and yield goes down. But it's still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.
2024-03-07
29 min
AdExchanger
Unpacking 'Performance TV'
Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don't shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.
2024-03-05
53 min
The Big Story
When Generative AI Makes The Ad
Need ad creative? Here's what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.
2024-02-29
31 min
AdExchanger
Straight Shooting With Invisalign
If you're an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalign, has some important advice for you.
2024-02-27
56 min
The Big Story
When Walled Gardens Collide - E281
Walmart bought Vizio for a foothold in streaming – a move that will take the retailer's ads business to new levels. Then, a deep dive into the "sky bridges," a new term for partnerships between walled garden platforms.
2024-02-22
37 min
AdExchanger
Dispelling Multicultural Myths
"There is no scale in multicultural media." Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn't true. Yet the misperception persists, in part because of problematic programmatic practices.
2024-02-21
43 min
The Big Story
The Temu Bowl - E280
After Temu's 5+ Super Bowl ads and billions in ad spending, will people shop like a billionaire? We discuss the strange profligacy of the discount shopping app.
2024-02-15
32 min
AdExchanger
#NoFilter With Eyeo's New Chief Product Officer
Do people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last summer after nearly a decade at Google. What people don't like, he says, is having no real choice over what they see and not being treated with respect.
2024-02-13
48 min
The Big Story
Finding Holes In The Privacy Sandbox - E279
The gap analysis of the Privacy Sandbox is out. And the gap is…large. Then, a case for why hype about first-party data hasn't been matched in reality.
2024-02-08
37 min
The Big Story
The Stages Of Cookie Grief - E278
After going through denial and anger over the death of third-party cookies, the ad tech industry enters the bargaining stage. Plus, top takeaways from the FTC's first-ever AI tech summit.
2024-02-01
33 min
The Big Story
Personalization Put-Offs - E277
Getting personalization right remains tricky, and AI will only make it trickier. Then, inside Privacy Sandbox testing and the rise of curation tech.
2024-01-25
34 min
Apptivate: App Marketing Explained
The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)
Staying on top of Apple and Google’s ongoing policy changes to app tracking and user privacy is a business imperative for advertisers and essential for the future of the mobile marketing industry. It’s also been Allison Schiff’s job. As a journalist, she has covered privacy topics in the marketing technology field for over a decade. In this episode, Allison shares her views on how the mobile advertising industry received Apple’s ATT framework, what Apple is doing now, and how Google has approached the Android Privacy Sandbox rollout. Catch up on the last few years of...
2024-01-24
41 min
The Big Story
Programmatic Excess, From Bid Duplication To VideoAmp's Reckoning - E276
This week's theme is programmatic excess. We start with bid duplication and end with VideoAmp's fall back to Earth.
2024-01-18
43 min
The Big Story
Streaming Services Take On CES - E275
As the ad world descends upon Vegas for CES, streaming services from Netflix to Amazon to Disney are turning out in force. Then, all the intrigue unearthed from the lawsuit that pitted LG Electronics against the startup it acquired, Alphonso (now LG Ads).
2024-01-11
31 min
The Big Story
The Cookieless Expanse Ahead - E274
The end of third-party cookies is upon us, and independent ad tech is diverging on the best approach for cookieless targeting. Meanwhile, agencies and marketers are zooming out from programmatic to a bigger picture that's focused on first-party data.
2024-01-04
34 min
The Big Story
Recapping The Year In SPO And Data Privacy
In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy.
2023-12-21
39 min
Paleo Ad Tech
2. Zach Rodgers – the voice of AdExchanger talks
Zach Rodgers is the editorial director of the mighty AdExchanger, founded by John Ebbert 12 years ago and still representing the pinnacle of ad tech journalism. In fact, we’re lucky as an industry to have such a voice. He joined the editorial team more than nine years ago and has been a key influence on its integrity, quality and growth – as a writer, recognizer of talent (often quite young talent), event shepherd, manager, editor, source wrangler, MC and raconteur. In the latter role, he’s hosted the 226 episode-strong and counting AdExchanger Talks podcast, which has seen just about every ad tec...
2023-12-10
29 min
Customer Data Perspectives
Tech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchanger
Allison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations. Host: Isaac Sacolick, StarCIO Guest: Allison Schiff, Managing Editor, AdExchanger Related reading: Tips on how to improve ad spend with a CDP Learn best practices for data privacy a...
2022-08-17
37 min
Customer Data Perspectives
Tech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchanger
Allison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations. Host: Isaac Sacolick, StarCIO Guest: Allison Schiff, Managing Editor, AdExchanger Related reading: Tips on how to improve ad spend with a CDP Learn best practices for data privacy a...
2022-08-17
37 min
The Mobile User Acquisition Show
🦹♀️Shattering ceilings: the many paths to leadership taken by women leaders in mobile marketing with Allison Schiff (AdExchanger), Aurora Klaeboe Berg (Medal TV), Collete Nataf (Mile IQ, Lightning AI), Faith Price (DoubleDown Interactive), Mireia Rivero
We have a very special episode lined up for you today. We invited some amazing women and asked each some questions about how they faced obstacles while shattering glass ceilings, and paved the way for more women to follow suit. We hope this episode helps women who may be facing challenges in their field of work. And with women leaders comprising nearly half of our guests on the show in 2021, we hope to keep The Mobile User Show Acquisition Show an inclusive and diverse show with actionable and tactical insights for everyone.In today’s epi...
2022-03-08
40 min
The Programmatic Digest
58. Takeaways From The AdExchanger's Programmatic IO
In the Sensei's corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger. Check out YouTube for some fun visuals! Connect with: Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Topic Introduction 01:30 - Shoutout to Adexchanger for hosting The Programmatic IO 02:26 - The Importance Of Attending Industry's Conferences/Networking Group 05:10 - What To Expect In Today's Conversation 05:40 - Ad...
2021-11-02
1h 01
Experts Empowering Experts
Ep. 21: Sarah Sluis (AdExchanger)
In this episode, our host Jeff Kudishevich speaks with Managing Editor at Adexchanger, Sarah Sluis about M&A activity, the direction of identity, and the differences between Google and Apple’s approaches in addressing industry changes. Sarah's LinkedIn: https://www.linkedin.com/in/sarahsluis/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production
2021-05-18
22 min
Hidden Layers
Allison Schiff, AdExchanger
If you have even a passing interest in ad tech or developments in the digital world, it is highly likely that at some point, you will have come across Allison Schiff’s work. As a senior editor for AdExchanger, Schiff covers mobile, Facebook, privacy, measurement, cross-device, and the app economy - all huge topics that have a profound impact on our daily lives. Many in our industry look to Schiff for her clear-eyed assessments of the latest news and trends, so it was truly a pleasure to sit down with her on the latest episode of Hidden Layers for a wi...
2021-01-26
34 min
The Mobile User Acquisition Show
🔒 How web privacy changes and tracking prevention are shaping the future of web advertising - with Allison Schiff, Senior Editor at AdExchanger 🌐
Our guest today is Allison Schiff, senior editor at AdExchanger. Allison writes about mobile, Facebook, cross-device measurement, and the app economy, with an increasing focus on privacy and its regulation. We've covered the upcoming iOS 14 privacy changes that are impacting primarily the app economy in a lot of detail in other episodes. Today, we're going to talk about very similar privacy trends in the web space, which have happened in a manner that's very comparable to what's happening on the apps front; except that some of the changes on the web far precede what's happening with the...
2021-01-25
27 min