Shows
The PPC Show PodcastThis Week in Marketing News (May 8th, 2020)This week we dive into all the marketing headlines you care about. A new better, faster, stronger Facebook desktop experience is rolling out. Dark Mode is here (Do you really care? Does anyone use dark mode?) on Quora and Facebook. Pinterest and Shopify team up to take down Amazon. TikTok joins the club of product people copying Snap. JD and Paul feel like terrible sons for underspending on Mother's Day. Sorry Mom!
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2020-05-1536 min
The PPC Show PodcastThis Week in Marketing News (May 1st, 2020)Special guest alert! Joe Martinez from Clix Marketing joins us to talk about the Etsy boom, Amazon's copy cat business, Facebook placement tactics, and he successfully sneaks in a plug for his YouTube channel. Best of all, I mistakenly say "YouTube" instead of "Instagram" at some point in the episode...can you find it? Listen Now!
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2020-05-0838 min
The PPC Show PodcastThis Week in Marketing News (April 27th, 2020)What's going on this week? Atlas Shrugged book reviews meets Google Ads advertiser disclosures as Paul Wicker of TapClicks (you read that right) and JD Prater of Quora discuss the latest headlines in marketing. CVS launches a new ad network, NBC hopes to make TV shoppable, and Twitter is being overrun by video game Tweets. Listen now!
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2020-04-2935 min
The PPC Show PodcastThis Week in Marketing News (April 17th, 2020)This week Paul Wicker of AdStage and JD Prater of Quora discuss the brand new, very new, totally redesigned, and absolutely new, Quora SuperNew Ads UI. (You'll have to listen to get the joke) Reddit introduces new political ad regulations, Google and Facebook are about to have their first down quarters (in terms of revenue growth) ever, Amazon introduces product-targeted display ads, and BMW shifts (pun!) budget from live sports to eSports. Listen now!
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2020-04-2128 min
The PPC Show PodcastThis Week in Marketing News (April 3rd, 2020)A week late but still just as exciting! Listen in as JD of Quora and Paul of AdStage talk about work-from-home, #passiveincome strategies, and all the latest headlines from Facebook, Google, Quora and more. Listen now!
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2020-04-1740 min
The PPC Show PodcastThis Week in Marketing News (Mar 27th, 2020)Is there anything to talk about other than COVID-19!? Listen as Paul Wicker (@wickerpedia) and JD Prater (@JDPrater) share their views on the marketing and economic impact of the pandemic. Our hosts also dig up the few non-COVID-19 marketing headlines they could find. Listen now!
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2020-03-3131 min
The PPC Show PodcastBetween Two Marketers: Big Agency Life with Keith Stoeckeler from MKTGThey met on Twitter a mere week ago and now these two marketing pros sit down in their home offices to talk WFH tips (or lack thereof), coffee, gin, and what exactly "strategy" people do at big agencies. Fun fact, Keith has worked at four of the five major agency holding companies and worked with some of the largest brands in the world. Join Paul Wicker of AdStage and Keith Stoeckeler of MKTG as they nerd out about marketing and life!
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2020-03-2638 min
The PPC Show PodcastThis Week in Marketing News (Mar 20th, 2020)Etsy adds mandatory advertising fee for sellers, LinkedIn goes live with Conversation Ads, eMarketer drops the advertising forecast due to COVID19, and more! Most importantly Baby Jude makes his first #ppcshow appearance. 👶Listen now!
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2020-03-2334 min
The PPC Show PodcastBetween Two Marketers: Performance Marketing for Software with Garrett MehrguthIn today's interview Paul sits down with Garrett Mehrguth from Directive. They discuss how to get quickly get educated on SEO, reasons to reallocate midfunnel spend to top/bottom funnel, and how Garrett approaches client reporting. In a turn of events only marketers will find remotely interesting... they discover they share the same MarTech stack! Listen now:
Sign up with Directive's Institute to learn SEO and get 4 free lessons today!
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2020-03-1840 min
The PPC Show PodcastThis Week in Marketing News (Mar 13th, 2020)Happy Friday the 13th! Live from their respective home offices, Paul Wicker of AdStage and JD Prater of Quora discuss the latest headlines in AdTech while comparing WFH tips. Reddit launches a new promoted trends ad unit, Google introduces some next level demographic reporting/attribution for Conversion Values and a whole lot more! Best of all, JD closes the show with an inspiring, patriotic speech! NOT ON MY WATCH, CORONAVIRUS!
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2020-03-1428 min
The PPC Show PodcastThis Week in Marketing News (Mar 6th, 2020)Cornonavirus impacts everything! Tech events get canceled, travel budgets cut, and everyone in silicon valley has been told to WFH. In other news, Twitter launches their version of stories called "Fleets" and the Twitter CEO, Jack Dorsey, may get the boot. 👢We debate the most overhyped trends in tech and Paul sneaks in some sound effects.
Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the marketing headlines for the week.
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2020-03-1039 min
The PPC Show PodcastBetween Two Marketers: Deep Funnel Conversion Optimization with Harry HawkIn the first of our "Between Two Marketers" interview series, Paul sits down with Harry Hawk from Birdeye. Harry explains how he improved revenue by 4x by switching Facebook and Google AI to run off of Salesforce deep funnel conversions. Harry gets into the nitty gritty and shows you why AI should be your best friend. Listen now!
Learn more in Harry's blog post: https://birdeye.com/blog/why-performance-marketers-need-to-embrace-machine-learning-optimization/
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2020-03-0747 min
The PPC Show PodcastThis Week in Marketing News (Feb 28th, 2020)Join us for episode 200 🔥 and listen in as Paul Wicker of AdStage and JD Prater of Quora dig into issues affecting marketers. From canceled conferences due to the Cornona virus to Tik Toks latest growth numbers we cover all things marketing!
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2020-02-2938 min
The PPC Show PodcastThis Week in Marketing News (Feb 21st, 2020)Google is changing up their agency partner program, Amazon Ads and Amazon Twitch are booming, Bloomberg spends more on marketing than all other candidate combined, TikTik adds a watch warning, Shopify joins Libra, Twitter acquires a stories company, and more!
Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the marketing headlines for the week.
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2020-02-2243 min
The PPC Show PodcastThis Week in Marketing News (Feb 13th, 2020)Happy Valentine's Day marketing lovers! This week we cover the new social video platform, Byte. What's App breaks 2 billion users. LinkedIn shuts down part of their product. Amazon sues the Pentagon and more!
Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the headlines for the week.
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2020-02-1438 minThe PPC Show PodcastThis Week in Marketing News (Feb 7th, 2020)Ad Tech Revenue Roundup Part 2! Twitter, Snap, and Pinterest all released earnings. The Linkedin CEO is gone. Facebook is getting out of parts of their audience network and more! Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the headlines for the week. Also, a nice easter egg for those who survive the full episode. 🥚
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2020-02-0727 min
The PPC Show PodcastThis Week in Marketing News (Jan 35th?, 2020)Revenue Roundup Part 1! Apple, Microsoft, Amazon and Facebook release their quarterly numbers and Paul Wicker of AdStage and JD Prater of Quora dig in. Also, welcome to the #postfacts world we live in where I can invent January 35th.
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2020-02-0137 min
The PPC Show PodcastThis Week in Marketing News (Jan 27, 2020)This week Paul Wicker of AdStage and JD Prater of Quora talk about influencer marketing, chocolate rain, Google's search results' backpedal, Pinterest, Etsy and more. Listen now!
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2020-01-2835 min
The PPC Show PodcastThis Week in Marketing News (Jan 17, 2020)This week Paul Wicker of AdStage and JD Prater of Quora breakdown the top headlines in marketing. TikTok ad revenues are through the roof, Facebook backpedals from placing ads on WhatsApp, Chrome hops on the cookie blocking bandwagon, Instagram brings DMs to desktop and more.
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2020-01-1840 min
The PPC Show PodcastThis Week in Marketing News (Jan 10, 2020)Listen in as JD Prater of Quora and Paul Wicker of AdStage cover the latest headlines in paid marketing. Apologies in advance... JD was onsite in our AdStage "studio" but it STILL took us 10 minutes to get the audio figured out...hang in there!
We talk about TikTok's cash grab, Twitter's updates / new ad unit, Spotify going big on podcasts, and a whole lot more. Listen now!
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2020-01-1026 min
The PPC Show PodcastThis Week in Marketing News (Dec 1, 2019 - Jan 3, 2020)Welcome to the New Year and the exciting marketing headlines it will bring! Will TikTok be a real thing? Will the Google and Facebook monopolies get broken up? Can I finally get a VR headset that doesn't suck?! We'll find out in 2020 but for now, listen in as we dig into the December headlines with our friend from Hanapin Marketing, Emma Franks.
FWIW, I'm calling it season four since I started the podcast 4-ish years ago! Sit back and enjoy the headlines from the past few weeks!
Show Notes:
https://www.hanapinmarketing.com/ppc-library/we...
2020-01-0457 minThe PPC Show PodcastThe PPC Show: Wins and Fails of 2019Why, hello there stranger! JD Prater of Quora and Paul Wicker of AdStage are back with the marketing wins and fails of 2019. Find out if JD ever learned to surf, if Paul got a haircut, and what big paid marketing trends of 2019 were winners and losers. Video? Messenger? TikTok? We weigh in on all of them and more!
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2019-12-1837 minThe PPC Show PodcastThe PPCShow Special Edition: Quora and Paid Reporting AMAThis episode JD Prater of Quora and Paul Wicker of AdStage answer listener questions about the world of Reporting on Paid Ads and Quora Ads.
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2019-10-1649 min
The PPC Show PodcastThis Week in Marketing News (Sep 7 - Sep 20, 2019)This week Paul Wicker of AdStage and JD Prater of Quora cover surfing, birthdays, and oh yeah... some marketing headlines. The Facebook conversion pixel was down, Instagram restricts diet ads, more targeting options from Microsoft, YouTube adds Masthead ads to YouTube TV, and more! Listen in now!
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2019-09-2336 min
The PPC Show PodcastThis Week in Marketing News (Aug 31 - Sep 6, 2019)This week Paul Wicker of AdStage and JD Prater of Quora talk about all the headlines in marketing that you need to know! Twitter explodes as the brand keyword debate takes center stage. Facebook gets into dating. Browser changes that impact your ad retargeting and more! Listen now.
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2019-09-1022 min
The PPC Show PodcastThis Week in Marketing News (Aug 24 - Aug 30, 2019)This week Paul Wicker of AdStage and JD Prater of Quora cover the 🔥 marketing headlines. Instagram kills the Discover tab and tests a new messenger app. YouTube fined up to $200M despite launch of YouTube Kids. Twitter ads large images to the carousel format. Amazon also has a data clean room?! TikTok weirdly launches an audience network in Japan. Listen now!
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2019-08-3042 min
The PPC Show PodcastThis Week in Marketing News (Aug 17 - Aug 23, 2019)This week Paul Wicker of AdStage and special guest Emma Franks of Hanapin Marketing cover the headlines. Twitter introduces more video bidding options while Google removes some. The browser privacy wars continue and Facebook releases redacted emails about Cambridge Analytica. Listen now!
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2019-08-2746 min
The PPC Show PodcastThis Week in Marketing News (Aug 10 - Aug 16, 2019)This week Paul Wicker of AdStage and JD Prater of Quora cover the latest marketing headlines. Tumblr got sold to Wordpress, Snap tries Spectacles once again, Facebook launches some new ad units for movies, Google ad fraud strikes again and more!
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2019-08-1935 min
The PPC Show PodcastThis Week in Marketing News (Aug 3 - Aug 9, 2019)This week Paul Wicker of AdStage and JD Prater of Quora talk about Whiskey, changes to Google match types, Facebook/Twitter privacy issues and more! We even finally do Wins and Fails inspired by the podcast, Pivot. 😍
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2019-08-1228 min
The PPC Show PodcastThis Week in Marketing News (July 27 - Aug 2, 2019)Paul from AdStage and JD from Quora are reunited for this week's marketing headlines. Spotify adds more targeting options, sex tech CEOs revolt, Facebook shuts down old interest targets, Hearst launches their own ad network and more! Also listen to the first official PPCShow podcast commercial!
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2019-08-0533 min
The PPC Show PodcastThis Week in Marketing News (July 13 - July 26, 2019)The show must go on. This week Paul Wicker from AdStage flies solo while JD commutes home. Contained within are all the headlines you need to know from Google, Facebook, Snap and Twitter crammed into 15 minutes or less. If you love the banter, you'll hate this episode. 😭 If you think JD is just dragging us down, this will be your fave. 😂
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2019-07-2615 min
The PPC Show PodcastThis Week in Marketing News (June 29 - July 12, 2019)Happy 4th everyone! Big news following the break... Paul from AdStage and JD from Quora made it official. ❤️AdStage and Quora are now integrated! Official launch to follow. Tweet at @wickerpedia if you want early access. But there's more! LinkedIn launched a ton of new features, Google Home is creeping on you, and more ad load (ding!) on Instagram Explore.
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2019-07-1230 min
The PPC Show PodcastThis Week in Marketing News (June 22 - June 28, 2019)This week we catch up with JD of Quora and Paul Wicker of AdStage to talk about home ownership, the presidential debates and, oh yeah, even some marketing headlines. The two talk about new Google features, Black Friday, more ads on Instagram, and the rise of Amazon. Listen now!
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2019-06-2933 min
The PPC Show PodcastThis Week in Marketing News (June 15 - June 21, 2019)This week we catch up with JD of Quora and Paul Wicker of AdStage while he's at a B2B marketing conference. The two talk about UI redesigns, the latest Amazon acquisition, Facebooks new training courses, and the wild world of podcast measurement. Listen now!
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2019-06-2230 min
The PPC Show PodcastThis Week in Marketing News (June 8 - June 14, 2019)This week Paul Wicker of AdStage and JD Prater of Quora talk about the latest headlines in marketing. Mary Meeker dropped her massive tome of tech trends, Snapchat Baby and Gender Swap Lenses lead to massive Snapchat user growth, and Search budgets moving to Facebook. Listen now!
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2019-06-1835 min
The PPC Show PodcastThis Week in Marketing News (June 1 - June 7, 2019)This week Paul Wicker of AdStage and JD Prater of Quora talk about the antitrust news, updates to IG and Snap, the Google acquisition of Looker, equal pay for influencers, and a whole lot more!
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2019-06-1033 min
The PPC Show PodcastThis Week in Marketing News (May 25 - May 31, 2019)This week Paul Wicker from AdStage talks headlines and haircuts with the 4th most influential PPC expert in 2019, JD Prater from Quora. Google removes bidding options and tweaks targeting, Facebook usage is down as they continue to get slammed for the Pelosi #deepfake video, and Amazon and LinkedIn announce huge acquisitions.
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2019-06-0133 min
The PPC Show PodcastThis Week in Marketing News (May 11 - May 24, 2019)We had a week off since SOMEONE had a daycare interview but we're back with tons of news! Privacy updates, Facebook chucks out 150M fake accounts, Quora is worth $2B, Twitter increasing ad load, and browsers out to limit click attribution. Listen now!
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2019-05-2542 min
The PPC Show PodcastThis Week in Marketing News (May 4 - May 10, 2019)This week Paul from AdStage and JD from Quora shamelessly ask for podcast ratings and reviews (Do it! Give us all the stars!). They then cover the latest marketing numbers (there were A LOT of stats and studies this week) and the latest marketing headlines. Listen in!
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2019-05-1131 min
The PPC Show PodcastThis Week in Marketing News (Apr 26 - May 3, 2019)Facebook announces a handful of new features at their F8 conference. Bing Ads becomes Microsoft advertising (again). Verizon wants to dump Tumblr and Pornhub is buying. Google has bad data for May 1st. All these headlines and more this week on the podcast. Listen now!
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2019-05-0327 min
The PPC Show PodcastThis Week in Marketing News (Apr 20 - April 26, 2019)This week we dive into the revenue and growth numbers from all the ad tech companies that just released their financials. Also, JD has returned from his big keynote presentation with a trophy for best presentation! 👏
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2019-04-2733 min
The PPC Show PodcastThis Week in Marketing News (Apr 13 - April 19, 2019)Marketing conference season is in full force and JD Prater of Quora and Paul Wicker of AdStage talk about the latest marketing conferences, tech headlines and product launches! Listen in!
You can find all the headlines and more on our blog: blog.adstage.io/tag/this-week-in-ad-news
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2019-04-2034 min
The PPC Show PodcastThis Week in Marketing News (Apr 6 - April 12, 2019)This week we're joined by a duo of agency founders, Duane Brown and AJ Wilcox as JD and I discuss the latest news from Google, Snap, Facebook, and more.
If you want early access to our Google Sheets Add-on, DM me on Twitter (https://twitter.com/Wickerpedia) and say the magic word ... Chewbacca.
You can find all the headlines and more on our blog: https://blog.adstage.io/tag/this-week-in-ad-news
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2019-04-1541 min
The PPC Show PodcastThis Week in Marketing News (Apr 1 - April 5, 2019)This week we talk about a whole string of Facebook fails, the Snapchat stock bump, Amazon's exit from their private label business, and Twitter's Promote Mode.
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2019-04-0621 min
The PPC Show PodcastThis Week in Marketing News (Mar 23 - Apr 1, 2019)OMG did you hear the news about SNAP?! We cover this bombshell of a story along with the latest news about Facebook's new Ad Gallery, Apple's new News product, Pinterest going public and more!
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2019-04-0235 min
The PPC Show PodcastThis Week in Marketing News (Mar 9 - Mar 22, 2019)This week we cover a TON of stories. Snap's new lens, LinkedIn Lookalikes, the Facebook outage, and Amazon banning C.R.A.P. products. Listen now!
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2019-03-2334 min
The PPC Show PodcastThis Week in Marketing News (Mar 2 - Mar 8, 2019)This week Paul and JD record from PubCon and bring along marketing gurus, Emma Franks from Hanapin and AJ Wilcox from B2Linked. Sure we did the headlines but we also laughed a lot! Google average position is going away, AdX auction is changing, Facebook working on blockchain, Pinterest adds product feed-based ads, Twitter has new video analytics and more!
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2019-03-0839 min
The PPC Show PodcastThis Week in Marketing News (Feb 16 - Feb 22, 2019)We are 🔥! All our comments from last week turned into headlines! We mocked AT&T for putting their ads back on YouTube and thinking they wouldn't have brand issues. This week, they had brand issues and pulled their ads. We spoke about making a paid ad-free Facebook version and this week Zuck discussed the pros/cons of doing just that. WE KNOW THINGZ. Listen to this week's episode and get a crystal ball into the future of marketing!
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2019-02-2326 min
The PPC Show PodcastThis Week in Marketing News (Feb 9 - Feb 15, 2019)Hope you had a lovely Valentines Day! This week Paul Wicker of AdStage and JD Prater of Quora get WAY too philosophical about the role of Social Media in determining what is truth and what is fake news. (Blame the anti-vax headlines this week for all the controversy.)We also talk about the latest marketing headlines. :)
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2019-02-1624 min
The PPC Show PodcastThis Week in Marketing News (Feb 2 - Feb 8, 2019)Germany declares Facebook illegal! (kind of) This week we take a look at earnings reports from Google, Snap, Twitter, and LinkedIn and all the headlines in marketing from this past week.
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2019-02-1133 min
The PPC Show PodcastThis Week in Marketing News (Jan 26 - Feb 1, 2019)Happy Super Bowl Sunday! This week Paul Wicker of AdStage and JD Prater of Quora talk Google Tag Manager, Reddit PPC ads, Quora Impression Share and get into politics WAY TOO too much.
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2019-02-0438 min
The PPC Show PodcastThis Week in Marketing News (Jan 19 - Jan 25, 2019)This week Paul Wicker of AdStage is rocking it solo! New metrics from Amazon Ads, Facebook announces they are combining What's App and Instagram(kind of), and LinkedIn launches interested-based targeting. Listen now!
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2019-01-2811 min
The PPC Show PodcastThis Week in Marketing News (Jan 12 - Jan 18, 2019)This week Paul Wicker of AdStage and JD Prater of Quora continue to pick on Snapchat relentlessly. The Yahoo brand value plummets and we review some great research on social media marketing trends. Most importantly, do you have your chatbot strategy done yet!? (...this is sarcasm 😝)
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2019-01-1931 min
The PPC Show PodcastThis Week in AdTech (Jan 5 - Jan 11, 2019)This week Paul Wicker of AdStage and JD Prater of Quora discuss latest headlines in ad tech. Er...wait or is it martech? You'll have to listen to understand that joke. ;)
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2019-01-1236 min
The PPC Show PodcastThis Week in AdTech: 2019 Trends in PPCGrab your popcorn and settle in as Paul Wicker of AdStage and JD Prater of Quora discuss their 2019 predictions in Tech, Advertising, and Marketing!
Also, hello to the Prof Alley's Digital Marketing Class from Brigham Young! Find the secret codeword in today's episode and get an A in your Marketing class! (maybe)
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2019-01-0434 min
The PPC Show PodcastThis Week in AdTech (Dec 8 - Dec 14, 2018)This week Paul Wicker of AdStage and JD Prater of Quora discuss the tech highlights of 2018, results from a Google Responsive Ad test run by from Clix, YouTube updates, AppNexus going transparent with fees and a whole lot more. Listen to the end and you'll get to hear us drone on about politics!
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2018-12-1537 min
The PPC Show PodcastThis Week in AdTech (Dec 1 - Dec 7, 2018)Come listen in while Paul Wicker of AdStage and JD Prater of Quora discuss the latest happenings in marketing and ad tech. This week they discuss marketing predictions for 2020, the Quora hack, the New Google Responsive Ad features, ads.txt now for mobile apps and a whole lot more.
Want the average CPC on Instagram? CTR on LinkedIn? Download the free AdStage Benchmark report here:
https://www.adstage.io/resources/q3-2018-ppc-benchmark-report/
Here's the Quora Space we're hanging out in:
https://www.quora.com/q/pqiswywrrixdxdko
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2018-12-0828 min
The PPC Show PodcastThis Week in AdTech (Nov 24 - Nov 30, 2018)This week in AdTech - Facebook is making political ads more transparent; media measurement is getting serious with Facebook providing data for 3rd party verification; Quora gets promoted answers; Google Ads adds more conversion tracking features to calls; How connected TV's are not exactly like digital media; and YouTube gifts popular creators with Stories.
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2018-12-0328 min
The PPC Show PodcastThis Week In AdTech (Nov 19 - Nov 23, 2018)This week in AdTech - Digital ad spends hit record highs; 2018 paid search trends to watch; and tips on LinkedIn ads.
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2018-11-2612 min
Stairway to CEOFrom High School Dropout to CEO with Sahil Jain, Co-Founder and CEO of AdStageWelcome to the third episode of the Stairway to CEO podcast! In this episode, I interviewed Sahil Jain, the young and brilliant Co-Founder and CEO of AdStage. AdStage is an advertising technology company that allows businesses to better understand and consolidate all of the data from their online ad spend across multiple networks in one place. Sahil shares his journey from dropping out of high school to work for Yahoo! at age 17 to building his own company and the many invaluable lessons and insights he learned along the way.
In this Episode You'll Hear About:
2018-11-221h 06
The PPC Show PodcastThis Week In AdTech (Nov 12 - Nov 16, 2018)This week in AdTech - Stay Ahead of the Pack With the Bing Competition Tab; Instagram Unveils 3 New Shopping Features Ahead of Holidays; Must read: LUMA State of Digital Marketing 2018; and Introducing the New LinkedIn Pages.
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2018-11-1924 min
The PPC Show PodcastThis Week in AdTech (Nov 5-Nov 9, 2018)WhatsApp Found a Place to Show Your Ads; Instagram's Next Cash Cow: Instant Promote Ads for Stories; Pinterest Gets Its Advertising House in Order, Carousel Ads Are Up Next
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2018-11-1223 min
The PPC Show PodcastThis Week in AdTech (Oct 29-Nov 2, 2018)Facebook Launches a New API for Marketers; CPM Bidding Now Available on the Quora Ads; Google Ads Announces New Click-to-Message Ad Features
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2018-11-0329 min
The PPC Show PodcastThis Week in AdTech (Oct 22-26, 2018)This week in AdTech: Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps; Apple App Store search ads are expected to drive $500 million in revenue this year; and Twitch’s influencers are helping market products
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2018-10-2624 min
The PPC Show PodcastThis Week in AdTech (Oct 15-19, 2018)This week in AdTech: YouTube now counts "engagement" as 10 seconds; best practices for LInkedIn Sponsored InMail campaigns; and Pinterest unveils updates to self-server ads manager.
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2018-10-2225 min
The PPC Show PodcastThis Week in Ad Tech (October 1-5, 2018)Facebook adding more choices for video ad buyers; unlocking global revenue through In-Stream video ads; and Google announces custom metrics, Unique Reach, and Brand Lift capabilities.
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2018-10-0622 min
The PPC Show PodcastThis Week in Ad Tech (September 24 - 28, 2018)How to untangle your B2B attribution, Amazon and Snapchat form a powerful partnership, and Facebook stories ads now available to all advertisers. Tune in to this week's top headlines with AdStage's Paul and Josh.
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2018-09-2817 min
The PPC Show PodcastThis Week In Ad Tech (September 17 - 21, 2018)Amazon forecast to be No. 3 digital advertising player in 2018, vertical ads are coming to YouTube, and Spotify can tell if you're sad. Tune in to this week's top headlines with AdStage's Anya and Josh.
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2018-09-2119 min
The PPC Show PodcastThis Week in Ad Tech (September 10-14, 2018)This week, Facebook opened up more data on ad placements, Dynamic Ads got a pre-holiday touch-up, and NASA looked into alternative monetization options.
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2018-09-1515 min
The PPC Show PodcastHow to Navigate the Change from Google AdWords to Google AdsWith more powerful targeting options on Google properties including GDN and YouTube and more sophisticated algorithms for automated bidding, PPC is very different from what it used to be just a few years ago. In this episode of the PPC Show, Anya will chat with Mandy Fitzberger of Atypical Digital about what the 2018 shakeup of Google’s ad lineup means for the future of ad biz.
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2018-09-1331 min
The PPC Show PodcastThis Week in Ad Tech (September 3-7, 2018)This week in ad tech, Instagram is building a new shopping app, Facebook users are changing their social habits, and Amazon is testing a new attribution tool. Tune in to hear the latest news and tips in advertising from AdStage's Anya and Josh.
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2018-09-0720 min
The PPC Show PodcastThis Week in Ad Tech (August 27-31, 2018)This week in ad tech: You can now apply to get verified on Instagram, Snapchat can track people's emotions, and Pandora launches shorter, more personalized ads. Tune in to hear the latest stories in digital advertising from AdStage's Anya Pratskevich and Josh Rodriguez.
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2018-09-0118 min
The PPC Show PodcastThis Week in Ad Tech (August 20-24, 2018)Last week, Facebook removed 5,000 targeting options, Google shared tips on food advertising, Instagram Sponsored Content became the new summer job for Generation Z, and Paul Wicker finally made a comeback on the PPC Show.
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2018-08-2813 min
The PPC Show PodcastThis Week in Ad Tech (August 13-17, 2018)This week in ad tech: Amazon is testing video ads in search, Google Analytics to launch cross-device reporting, and Facebook now requires all Pages with large audiences in the U.S. to go through additional authorization.
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2018-08-1811 min
The PPC Show PodcastThis Week in Ad Tech (August 6-10, 2018)Facebook has asked large banks to share data on card transactions; a new ad format for app marketers; why Snapchat DAUs dropped 2% QoQ. Listen to this week's top headlines in ad tech. Hosted by Anya Pratskevich and Josh Rodriguez.
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2018-08-1510 min
The PPC Show PodcastThis Week in Ad Tech (July 30 - August 3, 2018)Facebook updates video metrics; WhatsApp launches ads; LinkedIn overhauls Campaign Manager, and other top headlines in advertising, by Paul Wicker and Anya Pratskevich.
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2018-08-0419 min
The PPC Show PodcastEpisode #093 - Joe Martinez - How to Create Non-Boring Google Text AdsWelcome to episode #93of The PPC Show. This week we're joined by Joe Martinez, Director of Paid Media and Community at Granular, to discuss how to create non-boring text ads with ad customizers and business data feeds.
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2018-07-3134 min
The PPC Show PodcastThis Week in Ad Tech (July 23-27, 2018)This Week in Ad Tech (July 23-27, 2018) by AdStage
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2018-07-2821 min
The PPC Show PodcastEpisode #092 - James Tabor - How Blockchain Technology is Changing the Future of AdvertisingWelcome to episode #92 of The PPC Show. This week we're joined by James Tabor, CEO of MEDIA Protocol to talk about about blockchain technology, data, ad fraud, and developing better relationships between consumers, advertisers, and publishers.
Tune in to learn:
- How to utilize consumer data - through content engagement - to help better inform ad spend
- How blockchain is better and more secure than traditional advertising as data will be kept safe through the ledger
- How blockchain technology could improve the relationship between consumers and advertisers
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2018-07-2435 min
The PPC Show PodcastEpisode #091 - Louis Belpaire - Facebook Political Ads: How We Got a Mayor ElectedWelcome to episode #91 of The PPC Show. This week we're joined by Louis Belpaire, Director of Paid Media and Analytics at Silverback Strategies, to talk about running Facebook political ads and the success he had with them.
Tune in to learn:
- The details on running political ads on Facebook post Cambridge Analytica
- His three part Facebook ad creative and audience targeting strategy
- Results from the campaign
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2018-07-1727 min
The PPC Show PodcastThe Week In Ad Tech Headlines (July 9th - July 13th)Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is July 16th 2018 and these are your top 7 PPC Headlines from this week.
Google Marketing Live: Here Come Fully Automated Ads
During the keynote at Google Marketing Live in San Jose, California, on Tuesday, Google announced a slew of new features. Ginny Marvin has the scoop.
New Cross-Device Capabilities in Google Analytics
Google is introducing new cross-device features, which will help marketers piece together user sessions across desktop and mobile.
Google Adds “People Also Search For” Box to Paid Search Results
The new “People Also Search For” box, which was up...
2018-07-1626 min
The PPC Show PodcastEpisode #090 - Cory Henke - YouTube Ads: Where Branding & Direct Response CollideThis week we're joined by Cory Henke, the Founder and CEO of Variable Media, to discuss the benefits of YouTube advertising for branding and direct response marketers.
You’ll learn:
- How Cory got into video marketing
- What's the best way to start with video ads
- Focus areas for creating video and what to test
- What does day trading audiences mean
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2018-07-1039 min
The PPC Show PodcastThe Week In Ad Tech Headlines (July 2nd - July 6th)Instagram Testing Open-Ended Questions in Stories
Instagram is testing open-ended questions within Stories to make the content more interactive. Currently, the app only lets users post polls with multiple-choice answer.
European Advertisers Have Limited Ability To Verify YouTube Ads
If European-focused advertisers want to know the reach and audience of their campaigns, they have few choices. Google now allows only two American companies to perform third-party reach measurement on YouTube: comScore and Nielsen.
California just passed one of the toughest data privacy laws in the country
California lawmakers passed one of the toughest data privacy laws in the United States...
2018-07-0617 min
The PPC Show PodcastEpisode #089 - Ben Childs - The Latest B2B SaaS Demand Gen Trends in 2018Welcome to episode #89 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Ben Childs, President of Digital Reach agency, to get a better understanding of what it's like running a B2B SaaS demand gen agency.
You’ll learn:
- What B2B marketing trends do we need to be aware of
- What tactics are working really well for generating demand? Any new ones or is the same ones?
- Winning over the BBDM
- The metrics we should be tracking as a B2B marketer
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2018-07-0336 min
The PPC Show PodcastEpisode #087 - Emma Franks - Why PPC People Need Google Tag ManagerWelcome back to another episode of the PPC Show brought to you by AdStage. I'm your host JD Prater, Director of Growth Marketing at AdStage.
This week we're joined by Emma Franks, Account Manager at Hanapin Marketing to discuss Why PPC folks need GTM (or access to clients' GTM accounts).
1) GTM for Basic Conversion Tracking (GA, AdWords, Bing, FB, etc)
2) GTM for Advanced Conversion Tracking
a. Click-triggered events (click to call, click to external website, etc)
b. Advanced page view stuff (element visibility, page view for x min, etc)
c. Super fancy Hero Conf stuffs (people starting a form, engaging...
2018-06-1232 min
The PPC Show PodcastEpisode #084 - Merry Morud - Trusting the Facebook Algorithm To Deliver Results (part 2)Welcome to episode #84 of The PPC Show. This is second half of our interview with Merry Morud, Associate Creative Director at Aimclear, to discuss the recent Facebook changes in light of Cambridge Analytica and the impact advertisers can expect and get ready for.
This part two of our conversation. Stay tuned as we continue to talk about:
- Trusting the Facebook algorithm
- Kim Kardashian opening for Merry at a conference
- Updates to Audience Insights and Custom Audiences
- Facebook Ad creative best practices
https://www.adstage.io/resources/q1-2018-ppc-benchmark-report/
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2018-05-2237 min
The PPC Show PodcastThe Week In Ad Tech Headlines (May 14th - May 18th)Q1 2018 Paid Media Benchmark Report: https://www.adstage.io/resources/q1-2018-ppc-benchmark-report/
Facebook Suspends Some 200 Apps in Data-Abuse Investigation
Following the Cambridge Analytica scandal, Facebook has suspended some 200 apps for suspected misuse of users’ information. Mark Zuckerberg said that Facebook would continue to examine tens of thousands of apps that collected large amounts of user data.
Twitter Announces Global Change To Algorithm
Twitter will now use behavioral signals -- how users react to a tweet -- to assess if an account is “adding to or detracting from conversations.” For example, if an account tweets at multiple other users with the sa...
2018-05-1822 min
The PPC Show PodcastEpisode #083 - Merry Morud - Recent Facebook Changes and the Impact on Advertisers (part 1)Welcome to episode #83 of The PPC Show, where we interview the best and brightest in paid marketing. Over the next two weeks we'll be joined by Merry Morud, Associate Creative Director at Aimclear to discuss the recent FB changes in light of Cambridge Analytica and Zuckerberg testifying in front of congress. Then we'll tackle the implications of custom audiences & 3rd party data for advertisers and what we should be doing now to prep for the changes.
Stay tuned as we talk about:
- Cambridge Analytica & other data scandals
- More disclosure and regulation for political advertisers
- More regulation will co...
2018-05-1535 min
The PPC Show PodcastEpisode #078 - The Big YouTube Problem with John BelcherWelcome to the PPC Show where we interview the best and brightest in paid marketing. I'm your host JD Prater, Director of Growth Marketing at AdStage.
Most advertisers are getting maxed out and priced out on Facebook and are trying to scale their efforts to YouTube...but they are severely disappointed after a week or so.
On this episode John Belcher, Teacher at AdSkills, is going to talk about The Big YouTube Problem.
Stay tuned to learn:
a) Where most advertisers are failing with YouTube
b) How to create experiments to set yourself up for success
c) How to utilize...
2018-03-1935 min
The Real Chemistry PodcastSahil Jain, CEO & Co-Founder of AdStage: Understanding the Future of Advertising | Ep. 33CEO & Co-Founder of AdStage, Sahil Jain, understands the pulse of digital advertising. On this week’s episode he discusses where digital has been, the current state of digital and where he sees it headed in the future.
2017-10-1228 min
The PPC Show PodcastEpisode #060 - Mike McEuen - Facebook, LinkedIn, and Twitter Trends Report (Q1 & Q2)This week on The PPC Show, Mike McEuen and I walk-through AdStage's latest ad network trends reports for Facebook, LinkedIn, and Twitter.
Tune in as we discuss and analyze:
1) Facebook's CPMs increasing 171% with budgets rising by 122%.
2) LinkedIn's CPMs increasing 15% with budgets rising by 23% (releasing soon).
3) Twitter's CPMs increasing 22% with budgets rising by 8%.
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2017-09-2527 min
The PPC Show PodcastEpisode #057 - Quora's Laser Focus on Advertiser ROI with Sarah SmithThis week on The PPC Show we're joined by Sarah Smith, VP of Sales and Operations at Quora.
Fun Fact: She's the 45th user on Quora and a former music teacher from Wisconsin.
Four big highlights from this week's show.
1) The benefits of investing in Quora.
2) Sarah talks types of advertisers seeing success with Quora Ads today (diversity of verticals - B2B SaaS, Consumer, Education, Recruiting, startups and public companies). Facebook is great for the top of funnel marketing, but there is no intent, and at the bottom of the funnel, AdWords is great to capture the last click...
2017-08-2839 min
Search Talk LiveJD Prater of AdStage Discusses Social Ads AutomationOur guest this week is C, Head of User Acquisition at AdStage. In addition to being the former Head of Paid Social at Hanapin Marketing, he is a well-known presence on the Our guest this week is JD Prater, Head of User Acquisition at AdStage. In addition to being the former Head of Paid Social at Hanapin Marketing, he is a well-known presence on the SEO speaking circuit with appearances at the PPC Hero Live Summit, eMetrics Chicago, Adworld Experience, and more. He is also a well-known guest blogger for sites such as Social Media Examiner, Social Media Today, SEMrush...
2017-08-0859 min
The PPC Show PodcastEpisode #048 - Jason WU - Machine Learning and The Future of AdvertisingOn this episode Jason Wu, CTO and Co-Founder at AdStage, joins The PPC Show. Besides leading the engineering effort there, he also loves running and is constantly learning about new tech topics ranging from security to AI.
Listen to the full episode of The PPC Show as he talks about the early days of AdStage, machine learning, and the future of advertising.
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2017-06-1342 min
The PPC Show PodcastThis Week In Ad Tech News and Headlines (May 15-19th)This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing.
Show Notes.
GOOGLE
Google advertisers can now see historical Quality Score data in AdWords
Plus, no more hovering over individual keywords to see Quality Score data.
http://searchengineland.com/google-adwords-quality-score-reporting-improvements-275010
2 things
Data by day - segment it and watch your QS change over time.
The big new development is advertisers will finally get some historical Quality Score data in AdWords. Four new columns — “Qual. Score (hist.),” “Landing page exper. (hist.),” “Ad relevance (hist.)” and “Exp. CTR (hist.)” — show the last known score...
2017-05-1929 min
The PPC Show PodcastEpisode #040 - Jay Stampfl - Hidden Costs in Your Facebook Bid StrategyJay Stampfl, founder of BlackBird PPC, stopped by AdStage HQ to talk PPC strategy and how hidden costs can affect your bottom line.
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2017-03-2859 min
The PPC Show PodcastEpisode #019 - Learn "PPC Rules You Must Use" from Stephanie of HanapinThis week we spoke to Stephanie White from one of my favorite agencies, Hanapin. She started her career selling jewelry online and next thing you know she had a career in PPC. Enjoy the episode!
Links we covered:
http://blog.adstage.io/2016/03/01/this-week-in-ad-tech-week-of-03-01-2016/
http://www.ppchero.com/amazing-automated-ppc-rules-you-must-use/
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2016-03-0448 min
The PPC Show PodcastEpisode #018 - Small Business eCommerce with Agency Founder Kirk WilliamsThis week we spoke to Small Business PPC wizard Kirk Williams. He's a prolific speaker and columnist on the PPC circuit and his fans, the #PPCchat crowd, showed up in force to have some fun with him during the live recording. Enjoy the episode!
Links we covered:
http://blog.adstage.io/2016/02/23/this-week-in-ad-tech-week-of-02-23-2016/
http://www.ppchero.com/the-beginners-guide-to-a-full-ppc-account-setup-for-smb-ecommerce-clients/
http://www.wordstream.com/blog/ws/2016/01/20/b-to-b-marketing-offers
http://www.beyondthepaid.com/lets-not-kill-b2b-whitepapers/
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2016-02-2557 min
The PPC Show PodcastHERO CONF: PPC Strategy for Start-ups Presentation by Sahil Jain & Esther HwangSahil Jain (CEO, AdStage) & Esther Hwang (Acquisition Marketing Manager, Dollar Shave Club) talk about PPC strategy for fast growing startups.
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2016-01-0846 min
The PPC Show PodcastEpisode #001 - LinkedIn Expert Viveka von RosenCEO Sahil Jain of AdStage, chats with LinkedIn Expert, Viveka von Rosen, author of "LinkedIn Marketing: An Hour a Day".
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2015-09-1550 min