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AdTechGod Pod
AdTechGod PodEpisode 154: CTV Meets the Creator Economy with Nicole Scaglione of PubMaticAdTechGod sits down with Nicole Scaglione, Vice President of CTV at PubMatic, to explore the evolution of connected TV advertising, agentic AI, and the growing creator economy. Nicole shares her journey in ad tech, how PubMatic is simplifying programmatic buying, and why premium advertising is increasingly defined by outcomes. They also discuss creator monetization, live sports, vertical video, and micro dramas shaping the future of digital advertising.TakeawaysThe Evolution of CTV: How PubMatic is connecting premium publishers with advertisers through programmatic technology. Agentic AI in Advertising: How automation is simplifying media buying and helping advertisers...
2026-10-2027 minAdTechGod Pod
AdTechGod PodAdTech Confessions: Targeting Sins and ROAS Reality Checks with Aaron Goldman of MediaoceanAaron Goldman, CMO of Mediaocean, joins AdTechGod Podcast to unpack some of the industry's boldest anonymous confessions from Marketecture Live Chicago. From questionable audience targeting and brand safety failures to the value of mid-funnel marketing and ROAS, they challenge common ad tech assumptions. Aaron also discusses Mediaocean's AI platform, NIVO, and how automation is helping marketers reduce repetitive work, improve campaign performance, and focus on creativity and strategy. Takeaways - Audience targeting requires a balance of first-party data, contextual signals, and creative strategy. - Brand safety failures highlight the importance of accountability and...
2026-10-1431 minAdTechGod Pod
AdTechGod PodEpisode 153: Better Data, Better Ads: Jenny Yurko of WBD Advertising, A Skydance CompanyAdTechGod is joined by Jenny Yurko, WBD Advertising, A Skydance Company, to explore the future of identity, first-party data, and AI-driven advertising. Jenny shares insights on data clean rooms, interoperability, predictive analytics, and how publishers can leverage privacy-conscious data strategies to improve targeting and measurement. They also discuss the evolution of connected TV, the importance of premium audience signals, and why an open advertising ecosystem could create better outcomes for advertisers and publishers.TakeawaysFirst-Party Data: Turning audience insights into valuable advertising opportunities.Identity: Improving targeting through interoperability and universal IDs.Data Clean Rooms: Enabling privacy-focused...
2026-10-1324 minAdTech Therapy™
AdTech Therapy™I've tried Everything but AdTech TherapyA special replay. For AdExchanger Talks' 500th episode, the guests were our own Scott and Jana, so this week we're sharing that session with our listeners, with a new intro. Judge Brinkema's decision not to break up GAM, Google's impression-counting change, and GAM's new data co-op versus publisher-led collectives. Thanks to AdExchanger for putting us on the couch for a change.
2026-10-1353 minAdTechGod Pod
AdTechGod PodHightouch’s Ian Maier on Turning First-Party Data Into Advertising IntelligenceIan Maier, General Manager of AdTech at Hightouch, joins AdTechGod to discuss how first-party data, identity, AI, and measurement are reshaping advertising. Ian shares his journey from performance marketer to ad tech leader, breaks down the challenges brands face when activating customer data, and explains how AI can help marketers turn complex data into smarter audience, creative, and media-buying decisions.Takeaways:First-party data needs accessibility: Brands often struggle to connect conversion data across online, offline, mobile, and other systems for effective activation and measurement.Identity remains a major challenge: Customer data needs to be matched to...
2026-10-0226 minAdTechGod Pod
AdTechGod PodWhy Better Brand Lift Data Makes Advertising Smarter with Alistair Hill of OnDeviceAdTechGod joins Alistair Hill, CEO and Co-Founder of OnDevice, to explore how advertising measurement has evolved beyond clicks. They discuss brand lift, data quality, incrementality, survey fraud, AI’s growing role in measurement, and why measurement should help improve the next campaign instead of simply reporting what happened.Takeaways:Clicks don’t tell the full story of brand advertising effectiveness.Reliable brand lift depends on accurate exposure data and comparable audience groups.Data quality is increasingly important as fraud affects survey-based measurement.AI can turn brand lift data into smarter campaign planning and optimization.Measurement should be t...
2026-09-2222 minAdTechGod Pod
AdTechGod PodEp 150: Apps, Ops and OEM with Mike BrooksAdTechGod sits down with Mike Brooks, Founder of Brooks Industries, to explore the convergence of CTV and mobile apps, the future of TV data, performance CTV, product-market fit, and how AI is creating new opportunities across advertising. Interested in sponsoring the show? Contact ⁠ http://marketecturemedia.com Takeaways: CTV and mobile apps are converging: Mike sees significant opportunity as the app and connected TV ecosystems increasingly overlap. TV data is still evolving: Advances in streaming and ACR data could unlock a new generation of advertising products and targeting capabilities. Product-market fit comes first: Startups need to...
2026-09-0827 minAdTechGod Pod
AdTechGod PodEp 149: From Amazon to AI-Powered Commerce with Marissa Ramirez of ShopSense AIAdTechGod is joined by Marissa Ramirez, Chief Commercial Officer at ShopSense AI, to discuss her journey from Amazon to the startup world, how AI is connecting content with commerce, the future of shoppable CTV, and why better ad experiences could help strengthen the open internet. Interested in sponsoring the show? Contact ⁠ http://marketecturemedia.com Takeaways: Marissa shares how her decade at Amazon shaped her approach to building and scaling ad tech products. ShopSense AI uses specialty AI to connect inspiration across video, audio, images, and text to commerce opportunities. Better, more relevant ad experiences co...
2026-09-0125 minAdTechGod Pod
AdTechGod PodWURL’s Mikey Garcia on How AI and Contextual Intelligence Are Reshaping CTV AdvertisingMikey Garcia, VP of Advertising Engineering at Wurl, joins host AdTechGod to explore how AI, contextual intelligence, and FAST are reshaping connected TV advertising. They discuss scene-level targeting, smarter CTV signals, ad relevance, overlay ads, and why contextual advertising could unlock the next wave of CTV ad spend.Takeaways:AI is making scene-level contextual targeting in CTV more accurate and scalable.FAST enables real-time contextual signals that can better match ads to what viewers are watching.Whirl found viewers changed channels 60% more when ads were irrelevant.Contextual works best alongside audience targeting, adding relevance and improving...
2026-08-1926 minAdTechGod Pod
AdTechGod PodEp 144: Beehiiv’s Creator Operating System with Tyler DenkAdTechGod sits down with Tyler Denk, Co-Founder & CEO of beehiiv, to discuss how beehiiv evolved from a newsletter platform into a complete creator operating system. Tyler shares lessons from Morning Brew, why creators should own their audience, AI's role in publishing, and how beehiiv is reshaping newsletter and podcast monetization.Takeaways:Tyler shares how Morning Brew inspired the creation of beehiiv.Learn why owning your audience matters more than relying on social platforms.Discover how AI and automation are simplifying creator workflows.Hear how beehiiv is expanding into podcasts, communities, and advertising.Learn how the beehiiv...
2026-07-2827 minLegends of Adtech Podcast
Legends of Adtech PodcastCould faster cashflow unlock adtech’s next growth wave? with Chris Pettit, CEO at RevvingAdtech has spent years making advertising faster, smarter and more automated. So why are businesses still waiting 60, 90 or even 120 days to get paid? As payment terms continue to stretch, cashflow is becoming one of the industry's biggest barriers to growth, yet it's a challenge that rarely gets the attention it deserves.In this episode of Legends of Adtech, Julia Linehan is joined by Chris Pettit, CEO and Co-founder of Revving, to explore the hidden cost of "paid on paper", why delayed payments are holding businesses back, and what founders, CFOs and industry leaders can do to unlock...
2026-07-2332 minAdTechGod Pod
AdTechGod PodEp. 143: AI-Powered Content Automation, Creative Personalization with Andrew SwinandAdTechGod sits down with Andrew Swinand, CEO of Inspired Thinking Group (ITG) and former CEO of Publicis Groupe Creative U.S. and Leo Burnett.Andrew shares how AI-powered content automation is helping global brands produce personalized creative at scale, reduce production costs by 50%, cut campaign timelines from 8 weeks to 2 weeks, and drive stronger marketing performance. They discuss operational AI vs generative AI, the future of agencies, creative effectiveness, personalization, and why the next decade may bring a creative renaissance instead of creative replacement.Takeaways AI-powered content automation is enabling brands to create personalized content...
2026-07-2129 minLegends of Adtech Podcast
Legends of Adtech PodcastHow do we transform the adtech ecosystem to work for publishers? with Andrew Buckman, CEO of Publisher CollectivePublishers have never faced more pressure. They're competing for attention, navigating privacy changes, battling walled gardens, and constantly being asked to do more with less. But are publishers really in trouble, or is the industry finally evolving in their favour?In this episode of Legends of Adtech, Julia Linehan is joined by Andrew Buckman, CEO of Publisher Collective, to explore what industry transformation really looks like, why publishers remain the foundation of the open internet, and how trust, simplicity and long-term thinking can help the industry move forward.Welcome to Legends of Adtech: the podcast...
2026-07-0131 minAdTechGod Pod
AdTechGod PodEp. 140: Every Visitor Counts: Lori Tavoularis on AI, Agents, and Publisher MonetizationHow can publishers earn more from every visitor in the AI era? Lori Tavoularis, President & CRO of MULA, joins the AdTechGod Podcast to discuss AI-powered monetization, agentic advertising, commerce, CTV innovation, and the future of publisher revenue. She also shares lessons from building a startup, leading revenue teams, and balancing leadership with family. Takeaways How AI agents optimize publisher revenue beyond traditional ads. Why engagement matters more than impressions. MULA's vision for commerce, newsletters, and CTV monetization. Separating AI hype from real business value. Leadership lessons from startups, publishing, and revenue growth. ...
2026-06-3027 minAdTechGod Pod
AdTechGod PodEp. 139: TV Measurement, CTV Growth, Political Advertising with AdImpact's Don NortonDon Norton, General Manager of Data Solutions at AdImpact, joins AdTechGod to discuss his journey from DoubleClick and Google to AdImpact, the evolution of TV measurement, the rise of CTV, political advertising trends, AI's role in media intelligence, and why relationships still matter in an increasingly automated industry.Takeaways Don shares lessons from DoubleClick, Google, Infillion, and AdImpact. AdImpact is expanding beyond political advertising into cross-TV intelligence. CTV and broadcast measurement require larger datasets and ACR technology for accuracy. Political advertising in 2026 is expected to rival presidential election spending levels. Local CTV presents one of the...
2026-06-2125 minAdTechGod Pod
AdTechGod PodEp. 135: Crafting Big Ideas: Gina Michnowicz on Creativity, AI, and Experiential MarketingIn this episode, Gina Michnowicz, CEO of The Craftsman, joins AdTechGod to discuss building a creative agency focused on storytelling, experiential marketing, and integrated campaigns for global brands like Cisco, Disney, Marvel, and Godiva. Gina shares her journey from digital consulting to launching The Craftsman, how creative ideas come to life across physical and digital experiences, and why human creativity still matters in the age of AI. From building a 3,000-chocolate-bar train for Godiva and 20th Century Fox to discussing the future of branded content and creators, this conversation dives deep into the evolving world of marketing and advertising.
2026-05-2623 minLegends of Adtech Podcast
Legends of Adtech PodcastDigital Out-of-Home: Big screens, big promises - Legends of Adtech PodcastDigital Out of Home is having a moment. It now accounts for the majority of OOH spend, it’s programmatic, data-driven, and increasingly positioned as a serious player in the performance marketing mix. But behind the growth and the headlines, there’s a bigger question: is it actually working as well as we think it is?In this episode of Legends of Adtech, Julia Linehan sits down with Tom Barbour, Sales Director UK at Vistar Media, to unpack the reality of programmatic DOOH – what it does well, where it's headed and what brands are getting wrong.From...
2026-04-3028 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.14 - Mark Sadler, VP, UK Strategy at MiQIn this episode of the AdTech Connect Podcast, Mark Sadler shares his journey through the adtech industry, reflecting on the role of curiosity, continuous learning, and resilience in shaping his career. From competing for England in badminton to leading strategic thinking in CTV and programmatic, Mark offers thoughtful insights on growth, leadership, and staying adaptable in a fast-moving industry.0:00 Exploring purpose and meaning2:35 The role of competition in personal growth6:45 Curiosity and continuous learning10:16 High performance and life lessons14:39 Strategic thinking in a fast paced environment19:25 Fostering...
2026-04-1626 minAdTech Therapy™
AdTech Therapy™AdTech Therapy™ Teaser IntroWe're just getting warmed up here. Get ready for you first session. Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Portal.
2026-04-0601 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.13 - Simi Gill, Head of Digital at Kite FactoryWe're joined by Simi Gill from the Kite Factor to explore what modern leadership in adtech really looks like.From building authentic brand connections and navigating the evolving role of AI, to leading teams through trust, autonomy, and strong values, Simi shares a refreshingly human perspective on the future of the industry.The conversation also dives into the importance of representation, personal growth, and creating space for both professional ambition and life outside of work.A thoughtful listen for anyone working in media, advertising, leadership, or digital transformation.00:00...
2026-04-0229 minAdTechGod Pod
AdTechGod PodEp.125 Inside the Modern Agency: Publicis Groupe’s Linsey Loy on Measurement, Trust & What CMOs NeedLinsey Loy, Head of Strategic Development and Executive Engagement at Publicis Groupe, shares her path from broadcast journalism to agency leadership, how pitch processes are changing, why unified measurement is now essential for CMOs to align marketing with real business outcomes, and how trust, data, and identity strategies shape stronger performance while resilient, people first leadership helps teams grow and thrive. Takeaways The advertising industry is volatile with frequent mergers and acquisitions. Lindsey’s career path has been non-linear, emphasizing the importance of adaptability. Client expectations have evolved, requiring agencies to be more ag...
2026-03-1732 minAdTechGod Pod
AdTechGod PodEp. 124 Bridging the Gap Between AdTech and MarTech, with Alyssa Furth of CrederaIn this episode of the AdTechGod Pod, Alyssa Furth, Senior Manager at Credera, shares her journey in the marketing and technology sectors. She discusses her intentional path into the industry, her experiences at Horizon Media, and the importance of bridging the gap between AdTech and MarTech. Alyssa emphasizes the challenges of data integration and the need for a cohesive understanding of the customer journey. Additionally, she addresses the unique challenges women face in tech and the importance of confidence and community support. Takeaways Alyssa has been intentional about her career in marketing. She...
2026-03-1026 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.11 - Jack Ryan, Audience Strategy Director at OMDIn this episode of the AdTech Connect Podcast, we’re joined by Jack Ryan, Director of Audit Solutions at OMD (Omnicom Media Group).Jack shares his perspective on purposeful career growth, why leadership should focus on elevating people rather than delegating tasks, and how introverts can still lean into opportunity. He also discusses the growing impact of AI on advertising and why staying ahead of it is becoming non-negotiable.A practical conversation on progression, recognition, and building a career with intention in AdTech.00:00 Introduction to AdTech Connect01:05 Personal Pu...
2026-02-2528 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.10 Luke Taplin-McCallum, Sales Director at TripleLiftWe’re joined by Luke Taplin McCallum, Sales Director at TripleLift, to explore the transition from startup operator to scale-up leader.Luke shares his journey building “zero-to-one” businesses, why joining a PE-backed company was a deliberate stretch, and the leadership shifts required when moving from speed and autonomy to structure and scale.We discuss:• The difference between startup and enterprise environments• Letting go as a leader• Protecting focus in a distracted world• Using AI as a co-pilot, not a replacement• Aligning career decisions with your North StarA thoughtful conversation on growth, leadership, and building a m...
2026-02-1826 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.9 - Kamran Vahabi, Publisher Development Director, EMEA/APAC at GumGumWe are joined by the 2025 Ad Tech Rising star winner, Kamran Vahabi. The episode is hosted by Matt Bennathan and Anya Libova00:00 Introduction to AdTech Connect01:02 Personal Purpose and Relationships06:20 Recognition and Authenticity in the Industry09:21 Networking and Building Relationships14:26 Balancing Empathy with Commercial Goals19:22 Career Development and Future Aspirations20:35 Leadership Qualities and Accountability27:02 The Role of Women in Leadership30:06 Personal Development and Future Goals
2026-02-0935 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech: The Trailblazer - Rob Webster, Founder and CEO at TAUMS.aiThis week on Legends of Adtech, we’re joined by one of the industry’s most outspoken and influential voices: Rob Webster, Founder & CEO of TAU Marketing Solutions and long-time adtech trailblazer.Rob has been shaping digital advertising since the earliest days of programmatic and he’s never been afraid to say what others won’t. From startups to agencies, AI to the open web, Rob brings honesty, depth and a much-needed dose of reality to the state of our industry.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight...
2026-02-0930 minAdTechGod Pod
AdTechGod PodEp. 118 Inside 16 Years of AdTech: Nathan Thomas on Data, CTV, and What’s NextNathan Thomas, Principal at Thomas Media Consulting and former Playwire leader, joins the AdTechGod Pod to unpack his 16-year journey across publisher ops, programmatic sales, and data partnerships, plus his take on where the open web, CTV pricing, digital out-of-home, and publisher data control are heading next. Takeaways Nathan Thomas transitioned from a long career at Playwire to consulting. The publishing industry has become increasingly complex and challenging. Digital out-of-home advertising presents unique opportunities for engagement. Monetization pressures are mounting for publishers due to rising content costs. The open web is facing significant...
2026-01-2729 minAdTechGod Pod
AdTechGod PodEp. 113 Mediaocean, LG Ads, and Jackwell Partners on AI Hype and AdTech Trends for 2026In this episode of the AdTechGod Pod, guests Aaron Goldman (Mediaocean), Tony Marlow (LG Ads), and Jackelyn Keller (Jackwell Partners) reflect on the past year in advertising, the impact of AI, and the trends shaping the future. The conversation covers everything from weird meetings in 2025 to the overhyped nature of AI and retail media. The guests share insights on the importance of understanding data, the challenges of attribution, and the need for creativity in marketing. The episode concludes with a rapid-fire round of questions, revealing personal opinions and humorous takes on the industry. Takeaways
2025-12-2338 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech: The Builder - Annabelle Dudman, SVP Commercial Excellence at AdformIn the latest episode of Legends of Adtech, we sit down with Annabelle Dudman, SVP of Commercial Excellence at Adform, someone who has quietly shaped some of the world’s biggest organisations from the inside out. From qualifying at EY to leading global operations at Microsoft, Spotify, PlayStation and now Adform, Annabelle takes us through the pivotal moments that transformed her from a numbers-driven accountant into one of adtech’s most strategic operations leaders.She opens up about building teams across continents, navigating complex change, and turning organisational chaos into clarity. Tune in for her insights on lead...
2025-12-0332 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech: The Connector - Jon Walsh, Co-Founder of JobsinAdtech.comIn the first episode of Season 2, we sit down with Jon Walsh, Co-Founder of JobsInAdtech.com and LinkedBands, to explore how community, connection and creativity can redefine what success looks like in adtech. From building media businesses and authoring books to turning a lockdown WhatsApp chat into a global industry network, Jon’s story is all about bringing people together.A natural connector and industry mainstay, Jon shares how to build genuine relationships in a digital world, why recruitment in adtech is long overdue for disruption, and how LinkedBands bridges the gap between online and in-person networking. Th...
2025-11-0330 minAdTechGod Pod
AdTechGod PodEp. 103 Legacy Brands, Digital Futures: Brittany Scott on Brand Safety & AI in AdvertisingIn this episode of the AdTechGod Pod, host AdTechGod speaks with Brittany Scott, VP of Brand Partnerships at Zefr. Brittany shares her unique journey from working at major brands like Kellogg and SC Johnson to transitioning into the ad tech space at Meta and now Zefr. The conversation delves into the importance of brand safety and suitability in advertising, the impact of legacy brands on current strategies, and the challenges of navigating brand reputation in a digital landscape. Brittany also discusses the cultural shifts she experienced moving from brand to ad tech, and her excitement about the future of...
2025-10-2140 minAdTechGod Pod
AdTechGod PodEp. 102 The Evolution of Advertising: Amy Lanzi on Strategy, Creators & ChangeIn this engaging conversation, Amy Lanzi, CEO of Digitas North America, shares her unique journey from a finance major to a leader in the advertising industry. She discusses the evolution of client needs, the balance between creativity and data, and the impact of AI and synthetic audiences on marketing strategies. Amy also emphasizes the importance of female leadership and the role of creators in brand strategy, providing insights into the future of advertising. Takeaways Amy Lanzi transitioned from a finance background to the advertising industry. Her experience in yield management at American Airlines...
2025-10-1437 minAdTechGod Pod
AdTechGod PodEp. 99 The CIO Perspective: Kelly Metz from Spark Foundry on AI, CTV, and Simplicity in MediaIn this episode of the AdTechGod pod, host AdTechGod speaks with Kelly Metz, Chief Investment Officer at Spark Foundry. They discuss Kelly's career journey through the advertising and media landscape, the importance of relationships in the industry, and the diverse clientele at Spark Foundry. Kelly shares insights on the evolving role of a CIO, the impact of AI on client expectations, and the shift towards connected TV in media strategies. The conversation also touches on balancing personal and professional life in the fast-paced advertising world. Takeaways Kelly emphasizes...
2025-09-3031 minAdTechGod Pod
AdTechGod PodEp. 98 From Standards to Streaming: Hillary Slattery on Programmatic, Curation & AIIn this episode of the Ad Tech Godpod, host AdTechGod speaks with Hillary Slattery, Senior Director of Product Management at IAB Tech Lab. They discuss Hillary's career journey, the differences between IAB and IAB Tech Lab, the rise of programmatic advertising in CTV, challenges in transparency and data sharing, innovations in live event advertising, the role of curation, and the impact of AI on the advertising industry. Hillary emphasizes the importance of transparency, the need for standards in advertising, and her motivation as a female leader in a technical role.
2025-09-2332 minAdTechGod Pod
AdTechGod PodEp.97 Agents, Not People: How AI is Rewriting Ad Operations with Joe HirschJoe Hirsch the CEO of Swivel and former CEO of SpringServe, shares his journey through the ad tech industry, discussing his experiences with affiliate marketing, ad serving, and the evolution of ad operations. He emphasizes the importance of operational efficiency and the role of AI in optimizing ad campaigns, while also addressing the future of AdOps and the integration of technology in the advertising space. Takeaways Joe Hirsch has a long history in ad tech, starting from affiliate marketing. He co-founded multiple companies, including Spring Serve, which was acquired by Magnite. Swivel aims to automate repetitive...
2025-09-1635 minAdTechGod Pod
AdTechGod PodEp. 95 Podcasting’s Next Wave: Growth, Metrics, and Monetization with Sharon TaylorIn this episode of the AdTechGod Pod, host AdTechGod speaks with Sharon Taylor, Chief Revenue Officer at Triton Digital, about podcasting and audio advertising. They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts. The conversation also touches on the challenges of attribution and measurement in audio advertising, the importance of understanding podcast metrics, and the cultural shifts driving the appeal of podcasting among younger audiences. Sharon emphasizes the intimate nature of podcasting and its potential for advertisers to engage with a...
2025-09-0234 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech: The Storyteller - Paul Gubbins, VP Sales & Programmatic Partnerships at TubiIn Episode Six, we sit down with Paul Gubbins, VP of Sales & Programmatic Partnerships at Tubi, to explore a career built on innovation, storytelling, and industry visibility. From selling ad space in Classic Tractor magazine to helping scale one of the world’s largest free streaming services, Paul’s journey is a masterclass in adapting, leading, and making an impact.Known for commanding attention both on stage and online, Paul shares how to build credibility and community in a crowded adtech landscape, the art of educational “soft selling” on LinkedIn, and why CTV is on the brink of its n...
2025-08-1826 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.7 - Emma Blackshaw, Curation Growth Partner at SojernWe sit down with Emma Blackshaw from Sojern. She shares her journey from account management to shaping an entirely new role - built on curiosity, strategic thinking, and a commitment to simplifying the complex world of AdTechShe’s joined by ATC’s very own Matt Bennathan from Lumen Research and Kiessé Lamour from VML
2025-08-1423 minAdTechGod Pod
AdTechGod PodEp. 91 Protect the Publisher: Walt Dublin on Monetization, AI & Mission-Driven MediaIn this episode of the AdTechGod Pod, host AdTechGod interviews Walt Dublin, Vice President of Enterprise Publisher Development at Raptive. Walt shares his journey into the ad tech industry, discussing the evolution of publisher partnerships, the impact of AI on content monetization, and the importance of diversity in the tech space. He emphasizes the need to protect publishers and their content while also highlighting innovative changes within the industry. The conversation concludes with Walt expressing his passion for education and mentorship. Takeaways Walt Dublin's journey into ad tech began 14 years ago. ...
2025-08-0524 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech Podcast Episode 5: The Front Runner - Karen Eccles, CCO at The TelegraphIn Episode Five, we sit down with Karen Eccles, Chief Commercial Officer at The Telegraph, to deep dive into her career, which has been defined by leadership, transformation, and future-thinking. A true front-runner, Karen shares what it takes to drive commercial success across publishing and adtech, how neurodivergence has shaped her career, and why giving back to the industry is a non-negotiable for her.From trendspotting before the curve to balancing performance and purpose, this episode is packed with insight from one of the most influential voices in digital media today.Welcome to Legends of...
2025-08-0432 minAdTechGod Pod
AdTechGod PodEp. 90 Retail Rules Everything Around Me: Edina Kalamperovic from Epsilon Talks ShopIn this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail media, while also highlighting her personal brand loyalty to Anthropology and the impact of consumer experience. Takeaways Edina's journey into advertising was influenced by her creative background and desire for impact. Understanding the psychology of consumers is crucial in advertising. Clients are increasingly focusing on customer-centric strategies...
2025-07-2925 minAdTechGod Pod
AdTechGod PodThe Refresh News: July 28 - Google’s AI Push, Newsweek’s Bold Pivot, and Paramount’s Merger DramaIn this episode of The Refresh, host Kait unpacks some of the most significant shifts in media, search, and publishing. Alphabet reported record-breaking Q2 earnings driven by cloud and search, despite concerns about AI competition. Newsweek is proactively adjusting its business model to combat AI-related traffic threats, and the Paramount–Skydance merger finally got the FCC’s green light, complete with political controversy and a timely South Park takedown. Alphabet's Blowout Quarter: Alphabet hit $96.4 billion in Q2 revenue, driven by strong performance in cloud (up 32%) and ad sales (up 10.4%), with YouTube capturing nearly 13% of all U.S. TV scre...
2025-07-2808 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech Podcast Episode 4: The Innovator - Sara Vincent, Managing Director UK at UtiqIn Episode Four, we sit down with another legend and winner of Adtech Personality of the Year: Sara Vincent, Managing Director UK at Utiq, for a fresh look at what it means to lead, innovate, and reset the rules in adtech. From her journey across publisher, SSP, and privacy-focused platforms to launching Utiq in the UK, Sara shares what she’s learned about balancing performance with purpose, building inclusive teams, and driving real innovation in data and identity. A true change-maker, she also reveals what she'd do differently if we rebuilt the industry from scratch, and the three words th...
2025-07-2124 minAdTechGod Pod
AdTechGod PodEp. 88 From Data Lakes to Rosé at Cannes: PepsiCo's Zach Lain on Clean Signals and Creative SparksIn this episode of the AdTech God Pod, Zach Lain, Director of Global Data Partnerships at PepsiCo, dives into the evolving intersection of data, creativity, and marketing outcomes. He shares his unique path from Chinese language and law studies to running global data strategy at one of the world’s biggest brands. Zach discusses the importance of clean signal infrastructure, the cultural shift away from vanity metrics, and how clean rooms are reshaping collaboration. He also highlights AI's creative potential and the persistent challenge of ad fraud. Takeaways Zach explains how his childhood fascination with Chinese ch...
2025-07-1526 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech: The Future Architect - Cadi Jones, SVP Europe at Index ExchangeIn Episode Three, we’re joined by Cadi Jones, SVP Europe at Index Exchange, to unpack what it takes to shape the future of programmatic. A true future architect, Cadi reflects on a career spent building at the forefront of adtech innovation, from programmatic at Clear Channel to CTV strategies at Pixability and now driving Index’s European vision. We cover what’s next for the ecosystem, the value of community in this industry, and how to stay ahead of the curve when the ground is always shifting.Welcome to Legends of Adtech: the podcast where we go bey...
2025-07-0730 minThe European VC
The European VCRich Ashton, FirstPartyCapital: Backing AdTech’s Trillion Dollar NicheIn this episode, Andreas Munk Holm sits down with Rich Ashton to unpack the unique thesis behind FirstPartyCapital, a specialist VC fund backing early-stage founders in the global AdTech and MarTech sector.Rich explores why this trillion-dollar industry has remained overlooked by mainstream VC, what it takes to be a successful investor in the complex ad ecosystem, and why FirstPartyCapital's massive LP network and deep expertise are enabling them to lead the charge.Here’s what’s covered:* 04:07 Why AdTech is the Trillion Dollar Niche* 11:51 The Facebook & Google Dominance Myth...
2025-07-0529 minAdTechGod Pod
AdTechGod PodEp. 86 Climbing the Ranks: Fariba Zamaniyan on Data, Determination, and TiVo’s New EraIn this episode of the AdTech Godpod, host AdTech God speaks with Fariba Zamaniyan, Global Vice President of Data Monetization at TiVo. Fariba shares her journey from her immigrant roots to becoming a leader in the AdTech industry, discussing her experiences at Nielsen and the evolution of TiVo from a DVR company to a data powerhouse. The conversation explores the importance of metadata in advertising, the shift to streaming, and the exciting trends shaping the future of AdTech. Takeaways Fariba's journey reflects the impact of immigrant experiences on career paths. Her...
2025-07-0129 minAdTechGod Pod
AdTechGod PodEp. 85 Instinct Meets Innovation: A Conversation with Matt BlackIn this episode of the AdTechGod pod, host AdTech God engages in a deep conversation with Matthew Black, exploring his unique journey in the advertising industry. Matt shares insights into his diverse background, the evolution of ad tech, and the impact of AI on advertising. He discusses his career aspirations, the importance of gut instinct in ad operations, and the need for a supportive work environment. The conversation highlights the significance of collaboration and knowledge sharing in the ever-evolving landscape of advertising. Takeaways Matt Black's career began in 3...
2025-06-2721 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech: The Game-Changer - Seun Odeneye, MD UK & IE, Media at KINESSOIn Episode Two, we sit down with Seun Odeneye, Managing Director, UK & Ireland, Media at KINESSO, to explore his journey from the sell side to leading one of the largest media teams in the region. A true game-changer, Seun shares what today’s buy side really wants from adtech, how to lead with culture and performance in a fast-moving industry, and why CTV’s growth story is far from over (but also not all that different to other video media). Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the peop...
2025-06-2331 minAdTechGod Pod
AdTechGod PodEp. 83 Giuseppe La Rocca on Customer Outcomes, AI, and the Future of AdTechIn this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech. He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe emphasizes the significance of customer outcomes and the evolving landscape of digital advertising, particularly in relation to live sports and the integration of AI. He concludes with a reflection on the positivity and innovation within the industry. Takeaways Giuseppe La Rocca's journey reflects the...
2025-06-1726 minAdTechGod Pod
AdTechGod PodEp. 82 Quality Over Chaos: Heather Carver on Building a Smarter AdTech FutureHeather Carver, Chief Revenue Officer at Freestar, shares her journey in the ad tech industry, discussing her experiences from working at various companies to her current role. She highlights the evolution of publisher monetization, the impact of AI on the industry, and her optimistic view on the future of advertising technology. Heather emphasizes the importance of curation in enhancing publisher success and the potential for innovation driven by AI advancements. Takeaways Heather Carver has a diverse background in ad tech, starting from a liberal arts education. Her journey includes significant roles at companies like Amazon and...
2025-06-1025 minLegends of Adtech Podcast
Legends of Adtech PodcastLegends of Adtech: The Revolutionary - Emma Newman, CRO EMEA at PubMaticIn our debut episode, Emma Newman, CRO EMEA at PubMatic, unpacks her impressive career, AI concerns, and the mission behind PubMatic's new #FundedByAdvertising campaign. From assisting in launching HuffPost UK to what it takes to forge a path as a leader in adtech, Emma shares her biggest lessons and what she hopes the industry gets right.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to...
2025-06-0631 minAdTechGod Pod
AdTechGod PodThe Refresh News: May 19 - Upfronts, AI, and the Future of AdTechIn this episode of The Refresh News, Kait from Marketecture breaks down the top stories shaking up the advertising world. The focus is on the evolving nature of the TV upfronts, with a spotlight on how platforms are embracing ad tech to meet buyer demands. The Trade Desk makes headlines with the launch of OpenSincera, and Microsoft officially closes Xandr to make way for a more conversational future in media buying. We Cover TV upfronts are shifting focus from showbiz glitz to tech-driven capabilities like programmatic and AI-powered campaigns. Flexibility is a new...
2025-05-1908 minAdTechGod Pod
AdTechGod PodThe Refresh News: May 12 Interview with Christian Muche from Beyond Ordinary (Possible) + New Fronts and the future of TVIn this episode, AdTechGod sits down with Christian Muche, CEO of Beyond Ordinary, to unpack the Possible event in Miami one of the most talked-about gatherings in advertising this year. Christian shares what made it click, how AI reshaped the conversation, and what’s next for Possible. Key Takeaways from the Interview: Possible was built to go beyond the traditional conference model, blending inspiration with intimacy. 66% of attendees were VP level or higher, reinforcing a focus on senior decision-makers. The event prioritized connection, with a single venue layout encouraging nonstop networking....
2025-05-1222 minAdTechGod Pod
AdTechGod PodFrom Ad Networks to AI: A Candid Conversation with Bob RegularAdTech God interviews Bob Regular, CEO and founder of InfoLinks. Bob reflects on his 30 years of experience, discussing the constant changes in the ad tech industry, the evolution of ad networks, and the importance of direct relationships with publishers. He emphasizes the need for transparency in advertising and the impact of emerging technologies like AI and CTV on the future of the industry. Bob also shares insights on building InfoLinks and the challenges faced by publishers in today's market.Takeaways Bob Regular has 30 years of experience in digital media. The ad tech industry...
2025-05-0634 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.5 - Jasper Oswin, Sales Director, Enterprise at StackAdaptThis time, we spoke with Jasper from StackAdapt, who shared a thoughtful and honest look at his career journey — from his early days at MIQ to building commercial teams and shifting back into an IC role to focus on what drives him most.He's joined from our weekly host, Matt Bennathan from Lumen Research alongisde, Donia Baddou also at Lumen. 00:00 Introduction to Adtech Connect Podcast02:32 Finding Personal Purpose in Ad Tech06:51 Career Progression and Ownership12:32 The Importance of Authenticity in Career Choices...
2025-04-3029 minAdTechGod Pod
AdTechGod PodEp. 76 Curate, Don’t Complicate: Unlocking Curations Potential with Yen NguyenIn this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio. Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation...
2025-04-2925 minQuo Vadis: Advertising Economic Forum Podcast
Quo Vadis: Advertising Economic Forum PodcastQuo Vadis: AdTech Economic Forum Podcast Episode #8 with Shweta KhajuriaWelcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.Takeaways:Shweta Khajuria's Background 💼: Shweta Khajuria, an equity research analyst from Wolf Research, has over 10 years of experience covering internet companies, including AdTech, e-commerce, and subscription-based businesses.  Challenges in AdTech Analysis ❓: Analyzing AdTech companies is challenging due to the in...
2025-04-2336 minQuo Vadis: Advertising Economic Forum Podcast
Quo Vadis: Advertising Economic Forum PodcastQuo Vadis: AdTech Economic Forum Podcast Episode #6 with Stephen MasterWelcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene. Takeaways:Investment Strategy: GTCR's leader strategy focuses on investing in sectors with growth and backing great management teams for significant returns. 📈💼AdTech Investment Sweet Spot: The ideal AdTech investment often involves businesses with $25 to $50 million in revenue, poised to scal...
2025-04-2338 minAdTechGod Pod
AdTechGod PodThe Refresh News: April 21- The Antitrust Era Begins, Meta & Google Under FireThey say everyone gets their day in court. For Big Tech, it’s looking more like a reckoning. Kait from the Refresh reports on this weeks news. This Week’s Breakdown: Meta on trial — Zuck, Sandberg, and Mosseri take the stand as the FTC argues Meta bought Instagram to “neutralize” a competitor. Old emails. Big receipts. Google found guilty — A federal judge rules Google’s ad tech stack (DFP + AdX) violated antitrust laws. Remedy phase is next… and yes, Chrome’s on the table. The stakes? Massive. Think forced divestitures, self-preferencing bans, and a playbook rewrite...
2025-04-2106 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.4 - Babajide Sotande-Peters, Senior Manager, Global Programmatic & Innovation at TeamX (Omnicom)This week we are joined by Babajide Sotande-Peters, Senior Manager, Global Programmatic & Innovation at TeamX (Omnicom). He's joined by our weekly host, Matt Bennathan from Lumen Research alongside Amy Combrinck at Fireflying. 00:05 Introduction to AdTech Connect Podcast02:29 Recognizing Emerging Leaders in AdTech05:36 The Role of Ego and Confidence in Professional Growth08:39 The Impact of Recognition on Career Aspirations13:45 Navigating Ego and Leadership15:42 Collaboration in Fast-Paced Environments18:45 Confidence and Client Leadership21:33 Learning from Experience: The 2024 Reflections
2025-04-1639 minAdTechGod Pod
AdTechGod PodStreaming Forward: Moe Chughtai on Data, AI, and the Future of Video AdvertisingIn this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies. They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change.T...
2025-04-1522 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.3 - Zoe Bruton, Director of Business Development, Agency & AdTech UK EU at AudioStackThis week we are joined by Zoe Bruton, Director of Business Development, Agency & AdTech UK EU at AudioStack. He's joined by our weekly host, Matt Bennathan from Lumen Research alongside Amy Combrinck at Fireflying. 00:00 Introduction to AdTech Connect and Community Engagement05:28 Creating a Safe Space for Learning and Growth08:00 Building Personal Brand and Confidence in Leadership10:14 The Journey of Personal Growth Through Podcasting12:12 Balancing Confidence and Arrogance in Leadership17:53 Finding Purpose in Personal and Professional Life20:10 Navigating...
2025-04-0927 minAdTechGod Pod
AdTechGod PodBalancing Act: Psychology, Partnerships & the Future of AdTech with Ali WendroffIn this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology informs her approach to partnerships. Allie also reflects on her motivations, the challenges of balancing work and personal life, and her excitement for the future as she prepares for a new chapter in her life.Key Takeaways ...
2025-04-0827 minThe AdTech Connect Podcast
The AdTech Connect PodcastEp.1 - Will Spring, Director Enterprise Sales at ID5Will Spring, Director of Enterprise Sales at ID5, joins Matt Bennathan and Cadi Jones for the very first episode of the AdTech Connect podcast - excited to kick things off!
2025-03-2630 minAdTechGod Pod
AdTechGod PodConnecting the Dots: Heather Macaulay on AdTech, MadTech & Making It WorkIn this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while also addressing the challenges of maintaining work-life balance. Heather provides valuable insights into the future of the industry and the significance of collaboration in solving complex problems.TakeawaysHeather's journey began in mobile marketing before transitioning to ad tech.The...
2025-03-2523 minAdTechGod Pod
AdTechGod PodThe Refresh News: March 24 – Claude Gets Web Search, Apple’s Streaming Gamble, and AdTech’s Next Great ShiftIn this week’s episode of The Refresh, Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude’s long-awaited web search update to billion-dollar losses at Apple TV+ and a broader philosophical take on the state of the ad industry, this one is quiet but loaded.This week’s highlights: Anthropic enables web search on Claude – Finally joining ChatGPT, Gemini, and Perplexity in bridging the gap between outdated training data and real-time relevance Apple TV+ has lost $1B – While not a big deal for Apple financially, it raises questions about a potential...
2025-03-2405 minAdTechGod Pod
AdTechGod PodMarketplaces, Motivation & Making Ad Tech Better With Molly McArdleIn this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality. Molly also shares insights into staying motivated, her involvement in community service, and the experiences of women in the ad tech space.TakeawaysMolly started her career in ad tech at a small startup with no prior experience.Working in...
2025-03-1822 minAdTechGod Pod
AdTechGod PodThe Refresh News: The Future of TV Ads – AI, SMBs & Measurement with James Borow from Universal AdsIn this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative production. The conversation emphasizes the need for measurement in advertising effectiveness and the future of TV as a viable platform for all businesses.TakeawaysUniversal Ads aims to simplify TV advertising for SMBs.The partnership with Ramp allows...
2025-03-1409 minAdTechGod Pod
AdTechGod PodStreaming Success & Human Connection: Meagan Myers on AdTech, AMC, and PartnershipsAdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the challenges faced in the streaming industry and the diverse content offerings of AMC, emphasizing the brand's commitment to meeting audience needs.TakeawaysMeagan's journey in programmatic advertising has been extensive and transformative.Starting her career at SpotX, she gained...
2025-03-1126 minAdTechGod Pod
AdTechGod PodThis Week in AdTech: March 10 - T-Mobile, Alternative IDs & The AdTech Land GrabIn this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more.This week’s highlights: T-Mobile acquires Blis – Expanding its ad business with a privacy-focused omnichannel platform Viant acquires Lockr – Helping publishers integrate first-party data into alternative IDs Publicis acquires Lotame – Strengthening its data dominance with 4 billion consumer profiles The rise of alternative IDs – The challe...
2025-03-1004 minAdTechGod Pod
AdTechGod PodNews Bias & Free Speech in Ad Tech with Vanessa Otero from Ad Fontes MediaVanessa Otero, CEO of AdFontes, shares her unique journey from being a patent attorney to founding a company that rates news sources based on reliability and political bias. The conversation delves into the challenges of navigating free speech in advertising, the evolving landscape of media, and the importance of supporting reliable journalism. Otero discusses how advertisers can better engage with trustworthy news sources and challenges the conventional wisdom around sentiment analysis in advertising.TakeawaysVanessa Otero transitioned from law to AdTech through a passion for media reliability.AdFontes rates news...
2025-03-0425 minAdTechGod Pod
AdTechGod PodThe Power of Networking in AdTech with Kathy Argyriou from FreewheelAdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Television (CTV) and its impact on advertising, as well as the role of AI in transforming the advertising landscape. Kathy concludes by reflecting on changing consumer habits and the evolution of content consumption.TakeawaysNetworking is key to success in any industry.
2025-02-2525 minAdTechGod Pod
AdTechGod PodBuilding Ad Tech with Mark McEachran from YieldmoHost AdTech God speaks with Mark McEachran, Senior Vice President of Product Management at Yieldmo. They discuss Mark's journey in the ad tech industry, the importance of building and innovation, and the challenges faced in product management. Mark shares various insights , the impact of privacy regulations, and the future of cross-media advertising. The conversation highlights the transformative experiences Mark has had at various companies, particularly at Rubicon Project, and reflects on the legacy of cookies in digital advertising.TakeawaysMark's journey in ad tech began in the early 2000s.Building...
2025-01-2825 minAdTechGod Pod
AdTechGod PodMergers, AI, and the Future of Video Advertising with Jenn Chen from ConnatixIn my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at Connatix, we explore her path in the ad tech industry, examine what Connatix’s recent merger with JWP (JW Player) means for the video and technology space, and discuss key topics such as adtech fundamentals, AI-powered content discovery, and the importance of community.Jenn shares insights on finding happiness in a fast-paced work environment and the challenges and opportunities that lie ahead in the advertising space.Takeaways The merger of Connatix and JW Player is a significant development in the ad tech industry. Je...
2025-01-2126 minContrary to Popular Opinion
Contrary to Popular OpinionThe Truth About AdTechTodd and Kelly dive into the complexities of AdTech, peeling back the layers of hype and exploring the reality of its applications in digital advertising. They dissect the promises versus the pitfalls of AdTech, from AI-powered tools to data recovery in a privacy-first landscape. With a candid look at what works, what doesn’t, and why passion and curiosity are essential for successful AdTech implementation, Todd and Kelly share insights into leveraging technology to get meaningful results. They reveal that while AdTech can enhance campaigns, it often requires more input — not less— combined with a...
2024-10-2935 minAdTechGod Pod
AdTechGod PodEp. 52 Krista Panoff of Innovid joins AdTechGod and shares how CTV is becoming more accessible to a wider range of advertisersAdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid. Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid.In this conversation, Krista shares her unique journey from working at a snowboard company to her current role at Innovid, reflecting on the challenges and opportunities she encountered along the way. She discusses career highlights from her time at TransUnion, the innovative work being done at Innovid, and...
2024-10-2925 minAdTechGod Pod
AdTechGod PodEp. 49 John Whitmore of 33Across sits down for a conversation with AdTechGod.Episode 49 with special guest John WhitmoreJohn is the Senior Vice President of Business Development at 33Across.In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech. we talk about the changes in media planning over the years, the impact of AI on the industry, and the importance of addressability and measurement. We also touch on the challenges and ethical considerations in the adtech space. John emphasizes the need for the industry...
2024-10-0826 minAdTechGod Pod
AdTechGod PodEp. 48 Laura Morrison from Amagi joins us on the AdTechGod PodAdTechGod sits down with Laura MorrisonLaura Morrison is the Sr. Manager, Supply Partnerships at Amagi.Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly changing industry. Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share...
2024-10-0125 minAdTechGod Pod
AdTechGod PodThe Refresh News: The Potential Breakup of Google: More Choices and Innovation with guest Adam HeimlichIn this episode, Adam Heimlich, CEO and co-founder of Chalice Custom Algorithms, joins the AdTechGod Pod to discuss the Google antitrust trial and its impact on the adtech industry.He explains that the adtech industry has been dominated by Google, causing fear and mistrust among industry players. The trial will bring to light Google's dominance and potentially lead to a new era of competition and innovation.Adam breaks down the antitrust case, comparing it to the Standard Oil and Microsoft cases, and explains how Google's control over the tech stack and data prevents competition and...
2024-09-1023 minAdTechGod Pod
AdTechGod PodEp. 42 Stacy Bohrer from OpenX chats with AdTechGodAdTechGod sits down with Stacy Bohrer. Stacy is the Vice President of Buyer Development at OpenX. Her career in adtech spans more than 15 years, with a rich background that includes impactful roles at Crisp, iHeart, and Kinetic Social.But Stacy’s most notable tenure was at The Trade Desk, where she spent nearly eight years as their Regional Vice President. During her time there, she played a huge role in shaping the company's growth and success, earning her a stellar reputation in the industry.Thanks to Iris.tv and LiveIntent for sponsoring this ep...
2024-08-2026 minAdTechGod Pod
AdTechGod PodEp. 41 Paul Knegten former CMO at Beeswax chats with AdTechGodAdTechGod sits down with Paul KnegtenPaul Knegten is a marketing expert with an impressive career that spans across some of the most innovative companies in the adtech industry. Paul is best known as the former CMO at Beeswax, a company that was successfully acquired by Comcast, working alongside my current boss, Ari Paparo. But that's just the beginning of his successful story.Paul has also served as the CMO at Outbrain, bringing his unique vision and expertise to one of the leading content discovery platforms. As a co-founder of Amitree, he demonstrated his entrepreneurial...
2024-08-1334 minAdTechGod Pod
AdTechGod PodEp. 34 Dave Morgan from Simulmedia chats with AdTechGodAdTechGod sits down with Dave Morgan.Dave Morgan, Founder and Chairman at Simulmedia. Dave has a storied history in adtech, marked by innovation and leadership.Dave is known not just for his executive leadership and founding companies but also for his thought leadership, writing extensively on the future of media and advertising in multiple publications.Thank you RainBarrel for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-06-2529 minAdTechGod Pod
AdTechGod PodEp. 33 Doug Knopper Freewheel Co-founder chats with AdTechGodAdTechGod sits down with Doug Knopper. Doug is the co-founder of Freewheel and serves on the board of several adtech companies, including Magnite, Extreme Reach, and Locality, and has previously been on the boards of TripleLift and WURL.Freewheel, which was acquired by Comcast for $360 million in 2014 remains a major player in the CTV space, offering a comprehensive platform for buyers and sellers working with CTV and video partners globally.Thank you RainBarrel for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-06-1825 minAdTechGod Pod
AdTechGod PodEp. 32 Melanie Eckl from Attributy chats with AdTechGodAdTechGod sits down with Melanie Eckl from Attributy. Melanie is the General Manager at Attributy. Melanie brings a wealth of experience from her previous roles at TV Squared, Tealium, and Cloudflare, where she developed a profound understanding of how data and technology intersect to propel business growth.Join us as Melanie shares her journey, explores the evolving role of data analytics, and offers insights into the future of AdTech.Thank you RainBarrel for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-06-1124 minAdTechGod Pod
AdTechGod PodEp. 26 Tim and Chris Vanderhook from Viant chat with AdTechGodAdTechGod sits down with Tim and Chris Vanderhook from ViantTim Vanderhook is the CEO and Chris Vanderhook is COO of Viant..Their journey is one of true entrepreneurship, from the early days of launching a social network that rivaled the giants, to their daring pivot into AdTech. Under their guidance, Viant has made strategic moves, including the acquisition of Adelphic, which further strengthened their position in the market, capable of delivering cross-channel strategies that encompass desktop, mobile, CTV, and more.The Vanderhooks are known not just for their business acumen...
2024-04-3034 minAdTechGod Pod
AdTechGod PodEp. 19 Mari Tangredi from Cadent chats with AdTechGodAdTechGod sits down with Mari Tangredi from Cadent. Mari is currently the Sr. Vice President, Global Partnerships at Cadent. Her journey is a testament to her entrepreneurial spirit and deep understanding of the ecosystem.From software development to technical sales and product development her journey is great to listen to. In addition, her role in significant industry milestones like the acquisition of 4info by Cadent is impressive. Whether you are an entrepreneur or a budding adtech enthusiast you are in for a treat today. Thank you to Publica for advertising on...
2024-03-1227 minAdTechGod Pod
AdTechGod PodEp. 18 Cory Davis from Transunion chats with AdTechGodAdTechGod sits down with Cory Davis from Transunion. Cory is currently the Sr. Industry Executive - Media and Platforms at TransUnion. He is a wealth of knowledge and expertise in business development and partnerships roles, specifically in the media & adtech vertical, with a key focus around identity and data.Cory shares his passion for advertising and media from his early days in his career and describes how he "fell forward," moving up the ranks from media buying to his current role today.Thank you to Publica for advertising on this podcast.
2024-03-0526 minAdTechGod Pod
AdTechGod PodThe AdTech Forum Series 1: Episode 5 (Creative)Creative is the Final FrontierBen Kartzman is the final episode of our inaugural 5 part creative series!We are delighted to have Ben Kartzman, the COO of Flashtalking, join us to talk about all things Creative. We are so grateful to our creative adtech sponsor, Flashtalking by Mediaocean, for helping AdTechGod and OhHello.io 🌞☕️ come together to cut through the industry noise by bringing you The AdTech Forum. Thank you for watching, learning, and engaging with the first (of many) series of TheAdTechForum.com
2024-02-2209 minAdTechGod Pod
AdTechGod PodEp. 16 Mike Hauptman from AdLib chats with AdTechGodAdtechGod sits down with Mike Hauptman CEO and Founder of Adlib.Mike's adtech journey began at MediaPlex and flourished during his eight years at MediaMath, where he held key roles such as Vice President of Business Development and Global Vice President of Platforms and Client Success. As CEO of AdLib, he is focused on removing the barriers and complexities from programmatic advertising and he shares his vision with us all on this episode. Thank you to Publica for advertising on this podcast. Learn more about your ad choices. Visit...
2024-02-2026 minAdTechGod Pod
AdTechGod PodThe AdTech Forum Series 1: Episode 4 (Creative)In this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come. 4 Takeaways: - Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix - Innovative Testing: Breaking down ad components and testing variables allows for precise optimization - Forester's Vision: Stay tuned for Forrester's upcoming initiatives, including a comprehensive analysis of creative technologies- Cultural Shifts: Bridging the gap between creatives and performance marketers is key to #AdTech creative...
2024-02-1509 minAdTechGod Pod
AdTechGod PodThe AdTech Forum Series 1: Episode 3 (Creative)In this episode, we talk with PepsiCo’s Ally Schnitzer on how she measures creative effectiveness, across the retail media landscape to drive sales."ai is going to enable faster creative testing" - Ally SchnitzerAlly is wicked smart and has an edge working across multiple brands + partners. AdtechGod and Jeremy Bloom, of OhHello.io, loved listening and learning to what Ally had to say about the effect of creative personalization across unique retail media initiatives.This episode promises to deliver hard-hitting insights on an evolving industry and how creative plays a crucial ro...
2024-02-0811 minAdTechGod Pod
AdTechGod PodThe AdTech Forum Series 1: Episode 2 (Creative)We’re back with Episode 2, of our 5-part video series on #creativeadtech, sponsored by Flashtalking.In a dynamic rapid-fire discussion with Matt Yager, Performance Creative Lead, he shares amazing insights on the future of creative testing and advertising optimization.Visit https://www.theadtechforum.com to learn more.
2024-02-0111 minAdTechGod Pod
AdTechGod PodThe AdTech Forum Series 1: Episode 1 (Creative)This is the first episode of our 5-part video series, sponsored by Flashtalking by Mediaocean.We explore how creative innovation can enhance the effectiveness of media campaigns with our first guest Bryan Simkins from Publicis. This episode promises to deliver hard-hitting insights and expert perspectives on an evolving industry and how creative plays a crucial role in optimizing media performance.Visit https://www.theadtechforum.com to learn more.
2024-01-2509 minAdTechGod Pod
AdTechGod PodEp. 9 Aditi Ramesh from Anzu.io chats with AdTechGodAdTechGod sits down with Aditi Ramesh from Anzu. Aditi recounts her journey into AdTech, highlighting the pivotal role played by mentors and colleagues who provided guidance, education, and unwavering support in her professional development. Our discussion also dives into the insights gained from her experience as a solopreneur, where she's taken on the role of marketer and brand champion for her side hustle. Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. Learn more...
2024-01-0230 minAdTechGod Pod
AdTechGod PodEp. 8 Cory Greenberg from IndexExchange chats with AdTechGodAdTechGod sits down with Cory Greenberg from Index Exchange. Cory's enthusiasm for AdTech is truly exceptional, a rarity in my experience. His unparalleled expertise, extensive network, and profound understanding of the CTV industry sets him apart. Cory digs deep into his inner drive for success and underscores the pivotal role that maintaining a healthy balance between personal and professional relationships has played in propelling him towards his achievements.Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more.
2023-12-1229 minAdTechGod Pod
AdTechGod PodEp. 7 Matt Barash from IndexExchange chats with AdTechGodAdTechGod sits down with Matt Barash from Index Exchange. Matt highlights how much this business has benefited us, emphasizes the significance of friendships and our network, and points out the vibrant personalities that make the AdTech industry such a fantastic industry to be a part of.Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-11-2838 minAdTechGod Pod
AdTechGod PodEp. 6 Joe Zawadzki from Aperiam Ventures chats with AdTechGodAdTechGod sits down with Joe Zawadzki from Aperiam Ventures and founder of Mediamath.Joe describes his 20+ years in AdTech, his greatest accomplishment, the future of the industry and the future of Mediamath. The Arc of Time Bends Towards Justice. Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-11-1440 minAdTechGod Pod
AdTechGod PodWelcome to the AdTechGod PodWelcome to 'The AdtechGod Pod,' your premier podcast destination hosted by the AdtechGod, where the fascinating world of advertising technology comes to life. Available on Spotify, Apple Podcasts, and more, this podcast dives deep into the hearts and minds of the industry's most influential figures. Join us as we explore the personal journeys, challenges, and triumphs of adtech professionals, and get an insider's perspective on the latest trends shaping the advertising technology landscape. Whether you're a seasoned expert or new to the field, 'The AdtechGod Pod' offers invaluable insights into adtech. Tune...
2023-08-3001 minAlright Sem Filtro
Alright Sem FiltroA importância de Regionalizar suas campanhas digitaisEm busca de um ambiente de conteúdo mais favorável e regionalizado, as marcas buscam falar os diferentes sotaques do Brasil para comunicar de forma mais fluida e eficiente.   A regionalização da mídia no meio digital tem ganhado destaque entre marcas que precisam alcançar públicos hiperlocais, mantendo a qualidade no contexto da entrega e construindo uma relação de confiança com essas audiências.   Em uma apresentação com dados exclusivos de mídia programática, a Alright Adtech coloca uma lupa em regiões cada vez mais prósperas do Brasil.  ...
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