Shows
The Advertising Forum by MarketectureIdentity, Intent & Innovation with Intent IQIn this episode sponsored by IntentIQ, the discussion revolves around identity solutions in advertising technology, focusing on Intent IQ's offerings. The guests share real-world examples of successful implementations, address the skepticism surrounding new partnerships, and emphasize the importance of curiosity and innovation in overcoming challenges. The conversation also touches on the complexities of onboarding new clients and the future of identity verification in a cookie-less environment, highlighting the need for transparency and validation in advertising metrics.takeaways-Performance is the ultimate measure of success in campaigns.-Curiosity drives innovation and...
2025-04-1810 min
AdTechGod PodBonus Episode: The Brand Forum with Workday’s Erika LamoreauxIn this exciting second episode of Marketecture’s The Brand Forum, hosts Josh Palau and Jeremy Bloom sit down with Erika Lamoreaux, one of the driving forces behind Workday’s renowned brand strategy. Discover how Erika and her team leverage Workday’s forward-thinking culture to deliver meaningful experiences for both customers and employees. From adopting fresh brand perspectives to navigating the evolving world of HR and finance solutions, Erika sheds light on the powerful ways Workday stays innovative in a fast-changing market. Don’t miss this compelling conversation packed with insights on collaboration, culture, and building a future-ready brand.
2025-04-1721 minThe Advertising Forum by MarketectureRethinking Identity in a Privacy-First World with IntentIQIn this episode of the Advertising Forum, hosts Jeremy Bloom and AdTech God engage with Fabrice Beer-Gabel and Art Binder to discuss the evolving landscape of identity in digital marketing. They explore the importance of precision in targeting, the challenges posed by cookie-less environments, and the misconceptions surrounding identity solutions. The conversation highlights the need for advertisers to adapt to changing metrics and the future of identity in a privacy-focused world.Takeaways-Identity is critical to the effectiveness of digital marketing.-Precision in targeting is more important than ever.
2025-04-1012 min
The Programmatic Digest172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie LichtenbergIn this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing. We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at...
2025-04-0348 minThe Advertising Forum by MarketectureMerging Innovation – Zvika Netter on the Future of Ad TechIn this episode sponsored by Mediaocean, Zvika Netter, CEO and co-founder of Innovid, discusses the recent merger with Mediaocean and Flashtalking. He shares insights into the journey of Innovid, the impact of the merger on the advertising technology landscape, and the importance of company culture in integrating teams. Zvika emphasizes the vision for the future, focusing on innovation, AI, and creating a better experience for clients while maintaining transparency in the ad tech industry.Takeaways-Innovid has been in the industry for over 17 years, focusing on innovation in video advertising....
2025-04-0314 minThe Advertising Forum by MarketecturePropelling Advertising Currency into a Bold New EraIn this episode of The Advertising Forum sponsored by Comscore, Karen Babcock from Comcast Advertising and Drew Kane from Mediaocean discuss the evolution of currency in advertising. They explore the complexities of measurement, the operational challenges faced by publishers and advertisers, and the need for consistency and comparability across various metrics. The conversation also touches on the importance of innovation in advertising and the ongoing changes in how media is transacted and measured.TakeawaysCurrency is the act of counting impressions that people will pay for.Multi-currency is now a...
2025-03-0614 minThe Advertising Forum by MarketectureRevolutionizing SMB Advertising: The Vibe StoryIn this episode sponsored by vibe.co, the founders Arthur Querou and Franck Tetzlaff, discuss their journey in creating a platform tailored for small and medium-sized businesses (SMBs) in the advertising space. They emphasize the importance of simplicity and user-friendliness in their technology, while also addressing the common misconceptions and challenges SMBs face in advertising, particularly in the realm of TV. The conversation also touches on the metrics that matter for measuring success in advertising campaigns and the innovative culture at Vibe that drives their mission forward. Looking ahead, they share their ambitious goals...
2025-02-2713 minThe Advertising Forum by MarketectureCracking CTV for SMBs: How Philo & Vibe Are Changing the Game!Aulden Kaye Yi, Head of Advertising Partnerships at Philo, discusses the unique advertising needs of small and mid-sized businesses (SMBs) and how Vibe is facilitating their entry into the connected television (CTV) advertising space.She emphasizes the importance of accessibility, audience targeting, and the role of AI in creating effective advertising campaigns. Aulden also highlights the need for transparency in ad buying and the importance of understanding specific advertising goals and metrics for success.TakeawaysVibe makes it easy for SMBs to start advertising with no barriers.
2025-02-2009 minThe Advertising Forum by MarketectureSMBs on the Rise: Unlocking Venture Capital Opportunities with Sophia PopovaSophia Popova, a Partner at Summit Partners, discusses the current state of SMBs and the venture capital opportunities they present. With a record number of new businesses emerging, the cost of starting a business has significantly decreased, making it an attractive market for software companies.Sophia highlights the challenges SMBs face, including high customer acquisition costs and the need for effective marketing solutions. She emphasizes the importance of understanding customer pain points and maintaining product-market fit to ensure long-term success in the SMB sector. TakeawaysThe SMB...
2025-02-2011 minThe Advertising Forum by MarketectureCTV for SMB Growth: Justin Rankin’s Insights on Transformative Advertising with VibeJustin Rankin, CMO of Lion + Panda, discusses the advantages of connected TV (CTV) advertising through Vibe.co. He shares insights on how Vibe's unique offerings allow for targeted advertising with the reach of traditional TV, making it an attractive option for small and mid-sized businesses (SMBs). Justin elaborates on the diverse range of clients his agency serves, the creative strategies employed, and the importance of measurement in advertising effectiveness. He emphasizes the cost-effectiveness of CTV and its growing role in marketing strategies.TakeawaysVibe offers the reach of TV with online targeting.
2025-02-0609 minThe Advertising Forum by MarketectureFixing the Internet: Privacy, Ads & Mozilla’s MissionIn this episode of the Advertising Forum, Brad Smallwood discusses the intersection of privacy and advertising, emphasizing Mozilla's commitment to consumer privacy. He explains how Anonym fits into Mozilla's vision, the importance of privacy-enhancing technologies, and the challenges faced in promoting internet privacy.TakeawaysMozilla's mission is to make the internet open and accessible.Privacy is fundamental to how the internet operates.Advertising can work without compromising individual privacy.Technologies can deliver relevant advertising while protecting privacy.Consumers often misunderstand the implications of data...
2025-01-3112 minThe Advertising Forum by MarketectureState Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad WorldState Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World(sponsored by Mozilla)In this episode of The Advertising Forum, Maneesha Mithal , Partner at Wilson Sonsini Goodrich & Rosati, discusses privacy regulations in advertising, the role of businesses like Mozilla in shaping these developments, and strategies for building consumer trust.She highlights the challenges brands face in adopting privacy-preserving technologies and emphasizes the importance of collaboration among stakeholders to create a privacy-first internet.Takeaways-We're at the turn of...
2025-01-3013 minThe Advertising Forum by MarketectureNavigating Privacy in Mobile Advertising with Eric SeufertIn this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy, proposing solutions to enhance consumer trust while maintaining advertising effectiveness.TakeawaysThe biggest privacy challenge is achieving workable measurement for advertisers.Advertisers often rely on platforms to handle privacy, limiting their own responsibility.Data clean rooms are a growing solution for...
2025-01-1311 min
The Advertising Forum by MarketectureUnlocking the Power of Attention Metrics with InMobiIn this episode of the Advertising Forum we discuss the importance of attention metrics in mobile advertising, featuring insights from industry experts Mark Guldimann and Richard O'Sullivan. The discussion covers the impact of attention metrics on advertising outcomes, the challenges brands face in adopting these metrics, and the future of mobile advertising. Takeaways
Attention metrics are still in early stages for mobile advertising.
High attention inventory can significantly increase click-through rates.
Brands face challenges in proving outcomes and measuring in-app metrics.
Realigning incentives around quality is crucial for advertisers.
In-app advertising is expected to lead in...
2024-12-1612 min
The Advertising Forum by MarketectureThe Power of Attention Metrics in Mobile AdvertisingIn this conversation, Marc Guldimann (Adelaide Metrics) and Richard O'Sullivan (InMobi) explore the growing importance of attention metrics in mobile advertising. They discuss how these metrics elevate media quality, boost campaign performance, and share practical tips for implementation. The discussion also covers the evolution of advertising measurement, the impact of attention metrics on business results, and strategies for brands to get the most out of their mobile campaigns.Takeaways-Attention metrics help understand media quality.-Measurement and verification have not kept pace with digital fragmentation.-Attention metrics allow for better media...
2024-12-1213 min
The Advertising Forum by MarketectureNavigating Mobile Growth in a Privacy-Driven WorldIn this episode of the Advertising Forum, the discussion revolves around the challenges and strategies in mobile growth, particularly focusing on privacy issues, the importance of partnerships, and how brands can prove the value of their mobile app investments. Experts Phil Golas (Spark Foundry) and Sammy Fisher (InMobi) share insights on navigating the mobile ecosystem, emphasizing the need for trust, transparency, and collaboration among brands, agencies, and technology partners.Takeaways-Privacy has evolved rapidly in the last few years.-Trust and transparency are crucial for consumer engagement.-Brands must adapt to...
2024-12-0915 min
The Advertising Forum by MarketectureUnlocking Mobile App Growth StrategiesPhil Golas (Spark Foundry), and Sammy Fisher (InMobi) discuss the emerging trends in mobile app growth and loyalty programs. They explore how personalization, gamification, and deeper content development are shaping the app ecosystem. The conversation highlights the importance of mobile apps in the omnichannel strategy, emphasizing their role as a gateway to customer engagement. The speakers also dig deep into the benefits of strategic investments in mobile apps and loyalty programs for brands and consumers alike, and outline the key ingredients for a successful mobile growth strategy.Takeaways:-Personalization is a key trend...
2024-12-0512 min
The Advertising Forum by MarketectureUnlocking Incremental Revenue Through CurationAndy Batkin, CEO of Duration Media, discusses the importance of curation in digital advertising, emphasizing how it benefits both advertisers and publishers. He highlights the need for transparency and control for publishers, and how Duration Media's technology empowers them to optimize their inventory. The discussion also touches on the role of machine learning and sustainability in the industry, showcasing how Duration Media is committed to reducing carbon emissions while driving incremental revenue.Takeaways
Curation enhances revenue streams for both advertisers and publishers.
Publishers can extend their reach through curated marketplaces.
Control and transparency are critical for...
2024-11-2514 min
The Advertising Forum by MarketectureMaximizing Incremental Revenue in AdvertisingIn this conversation, Tom Wall, the commercial director of Influent Media, discusses strategies for identifying and measuring incremental revenue streams for publishers. He emphasizes the importance of maintaining user experience while maximizing revenue through effective partnerships and technology. The conversation also touches on the significance of brand safety in advertising and the need for careful management of publisher relationships.Takeaways-Word of mouth and direct communication are valuable for revenue insights.-Understanding the publisher's needs is crucial for effective partnerships.-Duration sequencing technology helps generate additional impressions without disruption....
2024-11-1810 min
The Advertising Forum by MarketectureBuilding trust with brands requires transparency and accuracyRich Raddon, co-founder and co-CEO of Zefr, discusses the importance of brand safety and transparency in purpose-driven marketing. He highlights the challenges posed by walled gardens and the need for custom solutions to meet brand suitability preferences. Raddon also expresses excitement about the future of AI in marketing and its potential to enhance brand safety and performance.
2024-10-1712 min
The Advertising Forum by MarketectureNavigating Brand Safety in Walled GardensIn this episode sponsored by Zefr, Mark Proulx, Global Director of Media Quality and Responsibility at Kenvue, discusses the challenges and strategies surrounding brand safety in the context of user-generated content and misinformation on social media platforms. He emphasizes the importance of balancing brand purpose with safety, the need for proactive measures against misinformation, and the evolving landscape of brand safety practices. Mark also shares insights on how brands can navigate criticism and the necessity of collaboration within the industry to enhance brand safety measures.
2024-10-1011 min
The Advertising Forum by MarketectureIs Your Brand Missing This CRUCIAL Element? Brand PurposeIn this episode of The Advertising Forum Sponsored by Zefr, Jeremy Bloom and AdTechGod engage with Louis Jones, CMO of the Brand Safety Institute, to discuss the concept of brand purpose. They discuss the importance of authenticity in branding, the challenges brands face in maintaining their purpose amidst the complexities of social media platforms, and the best practices for ensuring brand safety and reputation. The conversation emphasizes the need for strategic planning, understanding suitable environments for brand messaging, and the necessity of investing resources to achieve meaningful brand purpose.Takeaways:
Brand purpose...
2024-10-0313 min
The Advertising Forum by MarketectureEducation as a Tool for Transparency with DoubleVerifyIn this episode of The Advertising Forum, Dan Slivjanovski, CMO of DoubleVerify, discusses the critical role of trust and transparency in the digital advertising ecosystem. He emphasizes the importance of verification in ensuring that brands can confidently invest in advertising without fear of fraud or misplacement. The conversation explores how DoubleVerify supports partners through education and innovative measurement solutions, enhancing transparency across various platforms. Dan also highlights the industry's challenges and the potential of AI to revolutionize advertising effectiveness, particularly through dynamic activation.
2024-09-3013 min
The Advertising Forum by MarketectureNews Environments as a Safe and Effective Place for AdvertisersIn this episode of the Advertising Forum's Transparency Series, Jeannie Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier digital advertising industry. The conversation highlights the importance of being a credible and trusted source of information, the need for greater transparency with brands and measurement tools, the role of advanced tech and measurement in understanding users and optimizing ad experiences, and the value of news environments for advertisers. The episode is sponsored by Double Verify.
2024-09-1911 min
The Advertising Forum by MarketectureBalancing Creativity and Compliance in Healthcare AdvertisingIn this episode of The Advertising Forum, brought to you by IQM, Jeremy and AdTechGod dive deep into the world of healthcare and pharma advertising with Amanda Ludwig, Senior Vice President at Publicis Health Media. Amanda shares her extensive experience and insights on navigating the unique challenges of healthcare advertising, from balancing creativity with compliance to ensuring data privacy in line with HIPAA regulations.Discover how AI, machine learning, and programmatic advertising are reshaping the healthcare landscape, and learn about the critical innovations that are enhancing patient education and awareness. Plus, Amanda discusses the key...
2024-09-1609 min
The Advertising Forum by MarketectureThe Power of Communication and Trust in EngineeringSponsored by Sigma SoftwareKatherine Tuluzova, CEO of Sigma Software Americas, discusses the challenges of aligned execution, the importance of tech integrations and M&A in the ad tech software space, and the power of relationships. Lack of alignment across organizations, particularly between engineering and go-to-market teams, is identified as a major obstacle to swiftly building new technology. Katherine emphasizes the importance of communication and building trust to achieve alignment. She also highlights the complexities of tech integrations and M&A, and the need for clear communication and shared objectives. Finally, Katherine discusses...
2024-09-1218 min
The Advertising Forum by MarketectureNavigating Today's Complex News CycleIn the first episode of our new series, "Transparency", sponsored by DoubleVerify, we tackle the challenges of advertising in today's fast-moving and often polarizing news cycle. Jeremy Bloom and AdTechGod(™) are joined by Sarah Caputo, Chief Digital and Marketing Officer at Envisionit, who shares her insights on protecting brand safety amid global conflicts, election-year tensions, and the rise of misinformation. Learn how verification tools, ethical supply strategies, and collaboration across the digital news ecosystem can boost transparency and trust while supporting credible news outlets.
2024-08-2909 min
The Advertising Forum by MarketectureAI as a Force Multiplier in Political AdvertisingSeries Sponsor: IQMIn this episode of The AdTech Forum, we tackle the election year with a three-part discussion:1. Political Landscape: Shannon Chatlos, a partner at SPM, discusses current trends in political digital advertising, new platforms, and technologies.2. Challenges and Complexities: We explore misinformation, data analytics, and ethical considerations in ad targeting.3. Preparing for Elections: We examine the role of AI in political ads and future challenges and opportunities.Stay tuned for our next episode on healthcare.
2024-07-1114 min
The Advertising Forum by MarketectureUnleashing Creativity with AI in AdTechEveryone Cannes: Because some walk the Croisette while others eat croissants.In this episode, Aaron Goldman highlights how creativity is at the heart of Flashtalking and how AI empowers the human element in digital advertising. Discover how Flashtalking combines innovative AI technology with creative ingenuity to deliver impactful and personalized ad experiences. This is a must-watch for anyone in the marketing world!
2024-06-2102 min
The Advertising Forum by MarketectureSimplifying advertising and targeting in highly regulated industriesEveryone Cannes: French food is good but Five Guys is better. In this episode, Kris shares how IQM simplifies advertising and targeting in highly regulated industries like the political vertical and healthcare. Discover how IQM's innovative solutions help navigate complex regulations, ensuring effective and compliant advertising strategies. Don't miss out on these invaluable insights!
2024-06-2002 min
The Advertising Forum by MarketectureSunburns and Subways: Tatari’s Revolution in TV AdvertisingEveryone Cannes: While you get sunburnt, we ride the subway in the shade.In this episode, Andy Schonfeld shares how Tatari collaborates with agencies and brands to shift their focus to outcome-based television. Learn how Tatari's innovative approach is transforming TV advertising by prioritizing measurable results and driving real business outcomes. Don't miss these game-changing insights!
2024-06-1913 min
The Advertising Forum by MarketectureBeyond the South of France: Attributy’s Data-Driven Marketing RevolutionIn this episode, Melanie Eckl takes us on a deep dive into how Attributy harnesses data to provide a comprehensive view of both online and offline channels.Learn how embracing a data-driven approach can transform your understanding of customer behavior and elevate your marketing strategies to new heights. Whether you're dreaming of the French Riviera or staying local, this insightful conversation is one you won’t want to miss!
2024-06-1909 min
The Advertising Forum by MarketectureEmpowering Marketers in the DSP ArenaEveryone Cannes: Because we can buy ourselves rose, thank you very muchIn this episode, Mike Hauptman discusses the challenges marketers face in accessing the industry's top DSPs and how AdLib can bridge this gap. Learn how AdLib's innovative solutions empower marketers to unlock the full potential of their digital advertising campaigns. Don't miss out on these valuable insights!
2024-06-1901 min
The Advertising Forum by MarketectureTransforming Advertising with Commerce DataSeries Sponsor: AttainJoin us as we welcome Tina Wilson, the Group General Manager at Nielsen, to The AdTech Forum. With 30 years of industry experience, Tina oversees Nielsen's analytic businesses and partnerships, providing data-driven insights for media buyers and sellers. As a recognized leader and mentor, Tina discusses the future of traditional advertising in the era of e-commerce and social commerce. She explores how commerce data optimizes online media campaigns, enhances ROI, and shapes digital advertising strategies. Tina also shares her vision on the integration of commerce data into online platforms and its impact on consumer behavior.
2024-06-1010 min
Marketecture: Get Smart. Fast.Episode 75: AdTechGod and Jeremy Bloom join MarketectureBig news this week as the Marketecture family expands.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-06-0740 min
The Advertising Forum by MarketectureMastering Opt-In Data: Ethical Marketing StrategiesSeries Sponsor: AttainIn this episode of The AdTech Forum with Jason Niemi, Global Technology Director at Kimberly-Clark. Jason shares strategies for using opt-in data to personalize campaigns without compromising user consent, highlighting how consumer consent ensures legal compliance and enhances targeting effectiveness. The discussion covers the importance of consent-driven data collection for ad quality and relevance, and best practices for creating personalized content that respects privacy.Looking to the future, Jason discusses emerging trends and technologies that will shape the use of opt-in data in advertising, offering insights on staying ahead of...
2024-06-0610 min
The Advertising Forum by MarketectureNavigating a Cookieless FutureSeries Sponsor: AttainIn this episode of The AdTech Forum, we welcome Jeff Katz, the US Head of Verticals at ROKU, where he oversees sales for the Auto, Restaurants, and Travel industries. Jeff has spent the past 5.5 years at ROKU, building partnerships with Fortune 500 brands and working with major media holding companies. In our discussion, we explore how advertisers can adjust their data strategies to effectively target and measure campaign performance without relying on third-party cookies, which are being phased out. We dive into the role of commerce data as a strong alternative for targeting...
2024-05-3014 min
The Advertising Forum by MarketectureRetailers, Purchasers, and VerticalsSeries Sponsor: AttainIn this episode of The AdTech Forum, we welcome Katie Schnepf, a seasoned advertising professional from Mindshare Chicago, with over two decades of experience in the CPG sector. Join us as Jeremy Bloom and AdTechGod dive into discussions on how brands can extract valuable lessons from different retail sectors to enhance their marketing strategies and drive business growth. The conversation explores how brands can leverage consumer purchase data across various industries to uncover opportunities for cross-selling and upselling. Katie also sheds light on the future of data sharing and collaboration...
2024-05-2309 min
The Advertising Forum by MarketectureHarnessing Purchase Data for Actionable InsightsSeries Sponsor: ATTAINWelcome to The AdTech Forum - In this series we discuss Outcomes.Welcome to a new series of The AdTech Forum, this is Series 3, "Outcomes" sponsored by Attain.In this episode, Jeremy Bloom and AdTechGod is joined by Alex Vinci, a seasoned expert in the commerce industry with a special focus on global commerce media at Publicis. In this discussion, we dive into how brands can use online purchase data to gain actionable insights into consumer behavior and preferences, the strategies for integrating this data across marketing channels...
2024-05-1613 min
The Advertising Forum by MarketectureEvolving CTV Landscape and Data PrivacySeries Sponsor: CadentWelcome to The AdTech Forum - It’s the final chapter of our 5-part series on all things “Supply”.“It’s all about the viewer. At the end of the day, the advertiser is dependent upon the viewer and their behaviors.” - Jes SantoroWe were graced with Cadent’s EVP of Advanced TV + Video and industry vet - Jes Santoro who highlighted Cadent’s hot momentum within the CTV landscape. In this episode, Jes emphasizes the viewer's choice, the importance of data privacy and security in delivering personalized ad experiences acros...
2024-04-1111 min
The Advertising Forum by MarketectureEnsuring Brand Safety and Quality in AdTechSeries Sponsor : CadentEpisode 4 - Kyle Turner from PhiloPhilo's Kyle Turner brings some fresh perspective on the importance of communication, transparency, and accountability among advertisers, publishers, and SSPs to tackle major challenges like fraud, supply quality, audience accuracy, and competitive separation.Kyle talks with us about advocating for higher CPMs as incentives for pubs to maintain top-tier quality. It was a great discussion, and really highlights the importance of collaboration on all sides of the house. So many intricacies to provide the viewer with quality targeted content.
2024-04-0810 min
The Advertising Forum by MarketectureLeveraging Data & Quality ContentSeries Sponsor: CadentKatya Shkolnik joins us from Future Today. Katya’s wealth of experience in the programmatic ecosystem sheds light on how premium content providers stand-out in today’s competitive market. In this episode, we dive into the evolving role of SSPs and how they help publishers optimize inventory monetization strategies while being stickier for audience engagement and involvement. This is a “Forum” - come join our discussion! Please share, comment, and give us your two cents.Welcome to The AdTech Forum
2024-04-0311 min
The Advertising Forum by MarketectureNavigating SSPs & Premium TVSeries Sponsor: CadentWelcome to Episode 1 of our 5-part series on all things “Supply”!Our special guest, Erica Lamoreaux, brings invaluable insights from her extensive experience across agency holdcos, martech SaaS leadership, and media at renowned companies like Clorox and Workday.In this episode, we delve into the pivotal role of SSPs especially as it relates to premium TV and CTV. From balancing quality with efficiency, to tackling challenges of maintaining brand safety, Erika provides a perspective on the importance of transparency, trust, and collaboration between brands, agencies, and SSPs, as well...
2024-04-0108 min
The Advertising Forum by MarketectureMaximizing Revenue & Brand Safety in StreamingSeries 2: Episode 2 of the The AdTech Forum Sponsored by CadentEpisode 2 - Jarred Wilichinsky from Paramount.Jarred Wilichinsky is the SVP, Ad operations at Paramount and brings an amazing perspective on the SSP space from the lens of an premium cross-screen provider.In this episode, we talk through how brand safety, content distribution, and leveraging data and audience insights is crucial for optimization across platforms.Jarred is an industry veteran, and his POV on the importance of streamlining relationships with SSPs and overall commitment to providing audiences with quality content and...
2024-04-0112 min
The Advertising Forum by MarketectureUnlocking Creative PotentialSeries Sponsor: Flashtalking by MediaoceanIn this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come. 4 Takeaways: - Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix - Innovative Testing: Breaking down ad components and testing variables allows for precise optimization - Forester's Vision: Stay tuned for Forrester's upcoming initiatives, including a comprehensive analysis of creative technologies- Cultural Shifts: Bridging the gap between creatives and...
2024-04-0109 min
The Advertising Forum by MarketectureInnovating Ad Creative with FlashtalkingSeries Sponsor: Flashtalking by MediaoceanCreative is the Final FrontierBen Kartzman is the final episode of our inaugural 5 part creative series!We are delighted to have Ben Kartzman, the COO of Flashtalking, join us to talk about all things Creative. We are so grateful to our creative adtech sponsor, Flashtalking by Mediaocean, for helping AdTechGod and OhHello.io 🌞☕️ come together to cut through the industry noise by bringing you The AdTech Forum. Welcome to The Adtech ForumThank you for watching, learning, and engaging with the first...
2024-04-0109 min
The Advertising Forum by MarketectureCreative Optimization & 2024 Marketing TrendsSeries Sponsor: Flashtalking by MediaoceanWe’re back with Episode 2, of our 5-part video series on creative adtech.In a dynamic rapid-fire discussion with Matt Yager, Performance Creative Lead at Uber. He shares amazing insights on the future of creative testing and advertising optimization.KMDhRW9MG3hL5CjU6MDpWelcome to TheAdTechForum.com
2024-04-0111 min
The Advertising Forum by MarketectureCreative Testing & Retail Media InsightsSeries Sponsor: Flashtalking by MediaoceanIn this episode, we talk with PepsiCo’s Ally Schnitzer on how she measures creative effectiveness, across the retail media landscape to drive sales."ai is going to enable faster creative testing" - Ally SchnitzerAlly is wicked smart and has an edge working across multiple brands + partners. AdtechGod and Jeremy Bloom, of OhHello.io, loved listening and learning to what Ally had to say about the effect of creative personalization across unique retail media initiatives.This episode promises to deliver hard-hitting insights on an evolving in...
2024-04-0111 min
The Advertising Forum by MarketectureInnovating Marketing & Creative SolutionsThis is the first episode of our 5-part video series talking Creative c/o of our sponsor, Flashtalking by MediaoceanAdTechGod(™) & Jeremy Bloom explore how #creative innovation can enhance the effectiveness of media campaigns with our first guest Bryan Simkins of Publicis.This episode promises to deliver hard-hitting insights on an evolving industry and how creative plays a crucial role in optimizing media performance.Welcome to TheAdTechForum.com
2024-03-2900 min
AdTechGod PodThe AdTech Forum Series 1: Episode 3 (Creative)In this episode, we talk with PepsiCo’s Ally Schnitzer on how she measures creative effectiveness, across the retail media landscape to drive sales."ai is going to enable faster creative testing" - Ally SchnitzerAlly is wicked smart and has an edge working across multiple brands + partners. AdtechGod and Jeremy Bloom, of OhHello.io, loved listening and learning to what Ally had to say about the effect of creative personalization across unique retail media initiatives.This episode promises to deliver hard-hitting insights on an evolving industry and how creative plays a crucial ro...
2024-02-0811 min