Shows
MTM VisionariesHow GenAI in Marketing Will Impact the Way We WorkIn this episode on Visionaries, we invite two marketing executives leading GenAI-led software companies, Ada Agrait, SVP and Global Head of Corporate Marketing at SAP, and Doug Rozen, CMO at Rokt, to answer how GenAI is changing the way we work. Together, they discuss:How they are using AI every day to increase productivity How their marketing teams are experimenting with AI How customers are utilizing AI in innovative ways Job creation vs. Job elimination Their best career adviceHow B2B marketing prac...2024-05-2242 min