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Ultimate Cleveland Sports ShowUltimate Cleveland Sports ShowUltimate 216: Shedeur Sanders & Dillion Gabriel IMPRESS during Cleveland Browns Mini Camp + Guardians bats EXPLODEWe open today’s Ultimate 216 Show with a live hit from Berea as Ashley Bastock of cleveland.com joins us fresh off Day 2 of Browns mandatory minicamp. Ashley breaks down Shedeur Sanders’ first 11-on-11 action with the second team, Dillon Gabriel’s impressive reps, and how the QB room is shaking out with Kenny Pickett and Joe Flacco in the mix. We also hit on Diontae Johnson’s presence, Jerry Jeudy’s chemistry with the quarterbacks, and updates on rookies like Quinshon Judkins, Mike Hall Jr., and Mason Graham. It’s the last look before pads — and the energy is real. Then we...2025-06-1236 minBuild Your Purpose Podcast with Tom HicksBuild Your Purpose Podcast with Tom HicksBuild Your Purpose - Ep 13: Adam Bastock - Purpose Led BusinessAdam Bastock is a sustainability-focused entrepreneur and the founder of Small 99, a company on a mission to help small businesses become more environmentally sustainable without the overwhelm. In this episode, we dive into the unique challenges entrepreneurs are facing in 2025—from economic uncertainty to digital burnout—and how Adam navigates them with resilience and clarity. He shares the mindset shifts, practical strategies, and long-term vision that keep him grounded as he works to empower business owners to take meaningful climate action. Whether you’re an aspiring changemaker or a seasoned entrepreneur, this conversation offers insight into leading with purpose in a w...2025-05-2046 minGreen Business PodcastGreen Business PodcastSustainability on a Budget: Practical Strategies to Reduce Your Business’ CO₂ Emissions Without Breaking the BankIn this episode, host Jonathan Howl from the Decarbonisation Net Zero Programme sits down with Adam Bastock, Founder of Small 99, to discuss practical, budget-friendly ways small businesses can reduce their carbon footprint—without major investments. From overcoming sustainability challenges to accessing free support and funding, Adam shares insights on: The biggest barriers small businesses face when going green  Low-cost strategies to cut CO₂ emissions The real benefits of sustainability—from cost savings to brand growth  How businesses can start measuring and reducing their impact today  A real-world success story of a business that boosted efficiency and profits w...2025-03-1025 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat's wrong with 15-minute cities?Are 15-minute cities ruining our lives? Are they a secret government plan to trap us all where we live? Or are they simply a way to make our cities cleaner and more convenient?In this episode, Adam + Simon debunk some of the hype around 15-minute cities and explore the ways they have made cities better places to live. The benefits range from cleaner air to faster transport times to increased property prices.https://assets.publishing.service.gov.uk/media/630f7c60e90e076ecaa8a75b/nts-2021-factsheet.pdfhttps://www.bath.ac...2024-09-1126 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroIs NetZero too expensive?The cost of reducing your Greenhouse Gas Emissions to NetZero can often feel expensive, especially when compared to doing nothing. However, the cost of adaptation is much higher.The cost of insurance is rising, and many places are already facing huge bills for adapting to the Climate Crisis.In this episode, Adam + Simon discuss how the Climate Crisis is already way ahead of schedule and how businesses can start to make their businesses more resilient.The articles shown and referenced in this episode are:https://www.ft.com/content/ed3a1...2024-08-2817 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroHow bad are Lithium batteries?Lithium is getting a lot of bad press. Many people are concerned about the ethics of Lithium mining and batteries 'embedded carbon'. But who is behind this rise in concerns? Why do these same people not ask the same questions about the fuel they put in their cars?Fossil fuel PR is working overtime to stoke fear of electric vehicles, and it seems to be working. In this episode, Adam + Simon bust some myths, and PR spin, around the environmental impacts of Lithium batteries.Our stats in this episode are from this article: https://earth...2024-08-2126 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroReusing cardboard boxes, a simple idea that became a business with Jack Good of Reusabox3 billion trees are cut down every year just to make cardboard boxes, which are often single-use. Why don't we reuse the good ones? Jack Good turned this simple idea into a business, Reuseabox.Not only are these boxes up to 50% cheaper, but they also help with reforestation, as Reusabox is planting 1 million trees.This week, Adam + Simon discuss how doing the right thing when making sustainability choices not only saves money but also creates a resilient business with a lasting legacy.Find out more about Reusabox at https://www.reuseabox.co.uk2024-08-1440 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroHow much energy does AI use?AI uses a lot of energy. Recently, there have been many headlines about companies' energy usage soaring as they increase their power usage to run AI. Google and Microsoft both recently announced they are now off target for their Net Zero plans and will have to work hard to get back on track.Adam and Simon discuss why AI uses so much power and what is being done to try to reduce it.There are lots of stats and links in this episode:https://www.ft.com/content/383719aa-df38-4ae3-ab0e-6279...2024-08-0723 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroIs this the UK's first reusable bowl scheme? - Tom McDermott - Sprigg - GlasgowThis week, we're joined by Tom from Sprigg, Glasgow salad bars that is challenging the way the takeaway food business operates.Tom tells us about the challenges of operating a business that relies on fresh produce as the climate changes and pushes prices up and down. He explains how he boldly decided to introduce a reusable bowl scheme and how that has strengthened his brand.He also shares how partnering with an e-cargo delivery bike company has expanded his business.Learn more about Sprigg: https://sprigg.co.uk2024-07-3156 minThe Future of Internal CommunicationThe Future of Internal CommunicationWhy sustainability is a community effort with Adam BastockAdam Bastock was enjoying a successful career in digital marketing when he realised the planet was in crisis and decided to do something about it. In 2020 he set up Small99 with a mission to help the UK’s small businesses become more sustainable and reduce their carbon footprint. He’s gone from strength to strength since then. Adam is the brain behind People, Planet, Pint – a social meetup for anyone concerned about climate change and sustainability. Originally devised as a meetup after COP22 in Adam’s hometown of Glasgow, PPP has gone on to operate in 75 cities across 1...2024-07-2440 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroNot everything is a cost. Thinking longterm with Tim Bullen from The Secret Campsite - SussexWe're joined by Tim from the Secret Capsite, who decided to think long-term when it came to improving the campsite.Tim explained that wildlife and biodiversity are at the centre of everything they do on the campsite, so when moving the washhouse, the normal concrete solution wouldn't cut it. Working with a local architect, Tim has created a unique structure and combined it with solar PV and rainwater harvesting to create a truly inspiring building. The guests and the wildlife love it too!All of this was a cost for Tim, but these decisions are...2024-07-2445 mineCommerce MasterPlaneCommerce MasterPlanEpisode 500: Top Tips for Making an eCommerce Store More ProfitableYou are listening to a milestone episode – eCommerce MasterPlan’s episode 500!! To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question:“what’s your top tip to make an eCommerce store more profitable?” Here’s our guest line-up for this extra-special episode: Mike Stevens, The Direct to Consumer Playbook, Lucy Jeffrey from Bare Kind Socks, Christine Nicholson, The Exit Readiness Expert, Jaye Cowle from Launch, James Gurd, Digital Juggler Ltd., Gary Amstutz from RubberStampSA, Adam Bastock, Small99 Kathleen Sullivan Garman, SullyGarman & Associates Steven Sashen from Xero Shoes Anthea Morris, Better...2024-07-2245 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroIs Net Zero possible for a small business?In this episode, Adam and Simon ask, "Is Net Zero possible for a small business? Following the recent 'roll-back' of the Scottish government on the Net Zero commitments and lots of other big businesses and government seeming to scale back, is Net Zero even possible?2024-06-2614 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroHow does your supply chain affect your emissions?In this episode, Adm and Simon discuss how the emissions in your supply chain are linked to your own emissions and why this matters.They also explain how being part of a big business supply chain will start to impact your small business's need for a carbon reduction plan.2024-06-1914 minTales to InspireTales to InspireAdam Bastock: A Path Towards Living More Sustainably (Deep Dive)Introduction to Adam Bastock:  Adam Bastock has made sustainability a core part of his life and work. He believes that sustainability is not just about being ethical or environmentally friendly, but also about ensuring financial stability for small businesses. His mission is to help businesses not just survive, but thrive for the next 5, 10, or 15 years by addressing immediate pressures and setting up long-term strategies for sustainable growth. Early Life and Entrepreneurial Beginnings:  Growing up in Rugby, a quiet town in the Midlands, Adam’s upbringing was stable and laid a solid foundation for his future endeavors. He has two older sist...2024-06-1350 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat the Guardian got wrong about Net ZeroIn this episode, Adm and Simon discuss how a recent Guardian headline could be doing more harm than good. They discuss how it might be encouraging, or even justifying, a lot of people to stop taking Net Zero action.What are the consequences of this, and should they have been more responsible?Old Article - https://www.theguardian.com/sustainable-business/2017/jul/10/100-fossil-fuel-companies-investors-responsible-71-global-emissions-cdp-study-climate-changeRecent Article: https://www.theguardian.com/environment/2024/apr/04/just-57-companies-linked-to-80-of-greenhouse-gas-emissions-since-20162024-06-1212 minTales to InspireTales to InspireAdam Bastock: Making Sustainability Work for You (Bite Size)In this bite size episode with Adam Bastock, we dive into the concept of sustainability in business. Adam shares insights on what sustainability means to him and how it encompasses more than just environmental concerns. It’s about ensuring businesses thrive financially, operationally, and environmentally over the long term. Key Discussion Points: Defining Sustainability: Sustainability is not just about environmental impact but also financial stability. It’s crucial for businesses to operate in a way that ensures their existence in the next 5, 10, or 15 years. Immediate and Long-term Actions: Addressing short-term pressures with quick actions is vital. Setting and achieving marketing goal...2024-06-0620 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhats the impact of transport on small business emissions?In this episode, Adam and Simon ask how much impact transportation has on a small business. They also discuss how some forms of transport might be higher in emissions than you might think at first.2024-06-0518 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhy is energy a main focus of Net Zero?In this episode, Adam and Simon ask why is energy a main focus of Net Zero? What does energy mean in the context of small business? How can you start to measure and reduce your energy usage?2024-05-2913 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhy should my small business care about NetZero?Adam + Simon Bullshit Busters are back! We're rebooting the podcast to bring you sustainability-focused bullshit-busting.In this episode, we ask why should my small business care about NetZero? They explore some of the benefits to your business that go far deeper than just Net Zero and how the whole process will make your business more sustainable and profitable.2024-05-2210 minEarth Your WhileEarth Your WhileEpisode 18– “Small businesses are the ones pushing for change” with Adam BastockSend us a textThis week, we’re talking to Adam Bastock, Founder of Small99.  Small99 empowers small businesses to start their sustainability journey and become more successful and profitable by doing so. They aim to guide 1 million small businesses to net zero by 2025.  Adam is also the founder of the People Planet Pint and Pastry events with over 50 events and 5,000 attendees worldwide. Topics covered include: 🎙️ Unleashing the power of small businesses🎙️ Net zero vs. carbon neutral🎙️ Decoding your carbon spend🎙️ The role of marketers in sus...2024-03-1355 minUltimate Cleveland Sports ShowUltimate Cleveland Sports ShowAmari Cooper & David Njoku make HISTORY for the Cleveland Browns combining for 213 yards & 2 TDsSay what you will, but Joe Flacco is HIM!! The Cleveland Browns QB threw for 374 yards and two touchdowns despite throwing three interceptions. Joe Flacco threw for 210 yards in the 4th quarter, including a 51-yard touchdown to Amari Cooper. It was the poise on the game-winning drive that stood out the most. Dustin Hopkins did what he had done all season, kicking the Browns to victory. The Browns won again with Joe Flacco leading the way, a 20-17 win over the Bears this time to move to 9-5. They did it despite three interceptions...2023-12-181h 03Ultimate Cleveland Sports ShowUltimate Cleveland Sports ShowJoe Flacco goes CRAZY in the 4th quarter & leads the Cleveland Browns to a 20-17 win over the Bears!Say what you will, but Joe Flacco is HIM!! The Cleveland Browns QB threw for 374 yards and two touchdowns despite throwing three interceptions. Joe Flacco threw for 210 yards in the 4th quarter, including a 51-yard touchdown to Amari Cooper. It was the poise on the game-winning drive that stood out the most. Dustin Hopkins did what he had done all season, kicking the Browns to victory. The Browns won again with Joe Flacco leading the way, a 20-17 win over the Bears this time to move to 9-5. They did it despite three interceptions...2023-12-1857 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroInterview: Decarbonising Animation Production with Lewis Darby of YardB Studios (Guildford)In this episode I sit down with Lewis, a keen advocate for action who has done fantastic work with engaging their supply chain. We discuss the successes and struggles on his Carbon Reduction Journey so far. 2023-09-0741 minGreen Business PodcastGreen Business PodcastNet Zero for businesses: How to cut emissions, costs, and stay ahead of the curve?In this episode of the Green Business Podcast, Jonathan Howl interviews Adam Bastock, the Founder of Small99, a platform that guides small businesses to net zero through practical tips.  The following topics are covered in this episode: The importance of net zero and the benefits for businesses who embark on the journey Where businesses should start, taking into account their type, size, and sector. The role of employees in achieving net zero and the best approach to take (top-down or bottom-up)  Tools available to measure a business's carbon footprint  The impact of a lack of resources The...2023-05-0346 minBack To The PresentBack To The PresentIf You Want To Make The World a Better Place, Do It In Everything You DoSimple routines & habits go a long way in a noisy complex world.  There is soooooo much information available to us nowadays and I’ll be the first to admit it’s an amazingly beautiful time to be alive because of it. However, I’m not convinced our monkey-brains have the RAM capacity to process everything our senses are absorbing.  Adam’s Calendar Method and Essential Task Cards are some useful tools to help us prioritise winning moments (not just days) and begin making longterm lifestyle changes in short & approachable ways. ...2023-04-191h 33The Green Path PodcastThe Green Path PodcastThe Green Path Podcast and ... Adam Bastock, Small99In this episode we discusses what his platform offers and how he plans to help one million businesses become "net zero"!Learn more at https://small99.co.uk/2022-09-2126 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat Happens to EV Batteries after they’re dead, and how bad are they for the environment?There's a lot of concern about electric vehicle batteries and how bad they are for the environment. However, how do they stack up against a petrol car? And what sort of life can you get from one?In this episode I tackle: The Average Lifespan of a EV battery Their Carbon Footprint How much lithium and cobalt they use If they can be recycled What happens to them after they're in a car How they compare to petrol carsSources: Average UK Mileage EV Battery Life Life Cycle Assessment of a Car Carbon Footprint...2022-04-0529 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat Happens to EV Batteries after they’re dead, and how bad are they for the environment?There's a lot of concern about electric vehicle batteries and how bad they are for the environment. However, how do they stack up against a petrol car? And what sort of life can you get from one? In this episode I tackle: The Average Lifespan of a EV battery Their Carbon Footprint How much lithium and cobalt they use If they can be recycled What happens to them after they're in a car How they compare to petrol cars Sources: Average UK Mileage EV Battery Life Life Cycle Assessment of a Car Carbon...2022-04-0529 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat Net Zero accreditations are there for Small Businesses?A common question with an unsatisfactory answer! Basically, measure Scope 1 and 2. Here are the big 4 I discuss:B-Corp: https://www.bcorporation.net/en-us/SBTi: https://sciencebasedtargets.org/resources/legacy/2020/07/SME-Frequently-Asked-Questions_July-2020.pdfSME Climate Hub x CDP: https://www.cdp.net/en/articles/companies/smes-equipped-to-join-race-to-net-zero-with-dedicated-climate-disclosure-frameworkSECR: https://www.carbontrust.com/news-and-events/insights/secr-explained-streamlined-energy-carbon-reporting-framework-for-uk2022-03-0717 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat Net Zero accreditations are there for Small Businesses?A common question with an unsatisfactory answer! Basically, measure Scope 1 and 2.  Here are the big 4 I discuss: B-Corp: https://www.bcorporation.net/en-us/ SBTi: https://sciencebasedtargets.org/resources/legacy/2020/07/SME-Frequently-Asked-Questions_July-2020.pdf SME Climate Hub x CDP:  https://www.cdp.net/en/articles/companies/smes-equipped-to-join-race-to-net-zero-with-dedicated-climate-disclosure-framework SECR: https://www.carbontrust.com/news-and-events/insights/secr-explained-streamlined-energy-carbon-reporting-framework-for-uk 2022-03-0717 minCan Marketing Save the Planet?Can Marketing Save the Planet?Episode 27: How small businesses need to progress towards Net Zero - with Adam Bastock, Founder of Small99“Stop talking about the environment, stop talking about emissions, people don’t really care about carbon emissions, it’s too intangible. Instead, marketing needs to focus on the benefits to people, aligned with people’s existing decision making frameworks and what they care about. Time to sell net zero and climate action as a gain, rather than a loss.” In this episode, we hear more wise words from Adam Bastock, a passionate environmentalist who founded Small99 to provide practical and clear guidance to small businesses to learn how to take action to reduce their environmental footprint. Small bu...2022-02-2139 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroShould we Electrify Everything?https://billmckibben.substack.com/p/the-happiest-number-ive-heard-inWhat are the knock on impacts from going "Green?"2022-02-0306 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroShould we Electrify Everything?https://billmckibben.substack.com/p/the-happiest-number-ive-heard-in What are the knock on impacts from going "Green?" 2022-02-0306 mineCommerce MasterPlaneCommerce MasterPlaneCommerce Sustainability means eCommerce success with Adam BastockYes, we're getting DEEP into eCommerce sustainability.Adam Bastock is the founder of Small99 who provide practical guidance to Net Zero for small business owners. He’s on a mission to guide 1 million micro businesses to net zero by 2025.He's chatting with Chloe about WHY to go net zeroHOW to do itAND how to shout about it for maximum impactGet all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on pa...2022-01-2739 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroThe Emotional Challenge of Climate Action: SUVsWalk around any urban neighbourhood and you’ll see SUVs everywhere. This is despite them being bad for us – from increased emissions to increased road accidents. Yet they’re more popular than ever.Why is this? And what can we learn from this in motivating more people to take climate action?In this episode we’ll explore what motivates people and how we can deploy this in selling climate action.https://small99.co.uk/transport/suvs-a-lesson-in-the-emotional-challenge-of-climate-action/2022-01-1917 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroThe Emotional Challenge of Climate Action: SUVsWalk around any urban neighbourhood and you’ll see SUVs everywhere. This is despite them being bad for us – from increased emissions to increased road accidents. Yet they’re more popular than ever. Why is this? And what can we learn from this in motivating more people to take climate action? In this episode we’ll explore what motivates people and how we can deploy this in selling climate action. https://small99.co.uk/transport/suvs-a-lesson-in-the-emotional-challenge-of-climate-action/ 2022-01-1917 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroHow much CO2 does a tree absorb?Trees are great, we all love trees. But how useful are they actually? In this episode we explore how effective tree planting really is and answer the following: How much CO2 does a tree absorb? How many trees should I plant? What is Carbon Syncing? Who do I plant with?Trees for Life / EcologiWholegrain article: https://www.wholegraindigital.com/blog/zero-carbon-synching/Sources:All About Trees - Keystone 10 Million Trees Partnershipcarbonfootprint.com - UK Tree PlantingHow much CO2 does a tree absorb? | Viessmann2022-01-1813 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroHow much CO2 does a tree absorb?Trees are great, we all love trees. But how useful are they actually?  In this episode we explore how effective tree planting really is and answer the following: How much CO2 does a tree absorb? How many trees should I plant? What is Carbon Syncing? Who do I plant with? Trees for Life / Ecologi Wholegrain article: https://www.wholegraindigital.com/blog/zero-carbon-synching/ Sources: All About Trees - Keystone 10 Million Trees Partnership carbonfootprint.com - UK Tree Planting How much CO2 does a tree absorb? | V...2022-01-1813 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroIs it Worth Recycling?In this episode we look at recycling in context: How much does it really make a difference? https://www.ft.com/content/c5e0cdf2-aaef-4812-9d8e-f47dbcded55c https://www.channel4.com/news/factcheck/is-recycling-worth-it2022-01-0709 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroIs it Worth Recycling?In this episode we look at recycling in context: How much does it really make a difference? https://www.ft.com/content/c5e0cdf2-aaef-4812-9d8e-f47dbcded55c https://www.channel4.com/news/factcheck/is-recycling-worth-it 2022-01-0709 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat is a Carbon Budget?Thinking of your carbon like a budget is a great way to start being critical of your spend and ensure you're not running an unsustainable business. I'm still struggling with this topic and how best to explain it, so any feedback welcome!2022-01-0510 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat is a Carbon Budget?Thinking of your carbon like a budget is a great way to start being critical of your spend and ensure you're not running an unsustainable business.  I'm still struggling with this topic and how best to explain it, so any feedback welcome! 2022-01-0510 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhy 2030 Net Zero Targets are Bullshit2030 is 8 years away.What were you doing 8 years ago? How has your life changed in 8 years?Small businesses can make change happen in hours, days and weeks. Years is a big delay tactic and simply not appropriate for most of our economy. 60% of small companies today will not exist in 2030. Challenge their Net Zero targets and make sure they take action today!2022-01-0407 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhy 2030 Net Zero Targets are Bullshit2030 is 8 years away. What were you doing 8 years ago? How has your life changed in 8 years? Small businesses can make change happen in hours, days and weeks. Years is a big delay tactic and simply not appropriate for most of our economy.  60% of small companies today will not exist in 2030. Challenge their Net Zero targets and make sure they take action today! 2022-01-0407 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhere to start in 2022?Feeling confused and lost with Net Zero in the New Year?Here's some simple places to get stuck into! Start Small - Do anything! If you've got something on your to do list, get stuck in Set a Net Zero Target - A target of 2025 is practical for most businesses, and will give you focus to start working on what you need to do to get there. Make sure to communicate it! Write an Environmental policy - This is a great way to reflect on progress so far, communicate to customers, and to collect all of...2022-01-0307 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhere to start in 2022?Feeling confused and lost with Net Zero in the New Year? Here's some simple places to get stuck into! Start Small - Do anything! If you've got something on your to do list, get stuck in Set a Net Zero Target - A target of 2025 is practical for most businesses, and will give you focus to start working on what you need to do to get there. Make sure to communicate it! Write an Environmental policy - This is a great way to reflect on progress so far, communicate to customers, and to collect all of...2022-01-0307 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat is Climate Delayism?We're beyond Climate Denial and into a world of Climate Delay. There are 4 key areas you need to look out for and not fall into the trap of: Redirection of Responsibility Policy Perfectionism Surrender Technological OptimismIn this episode we explore some of the common manifestations this delayism takes, so you can call it out and be aware of it in your decision making.Sources:How discourses of Delay slow climate action - Carbon BriefDid 100 companies emit 70% of emissions?UK Aviation in 20182021-12-0220 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat is Climate Delayism?We're beyond Climate Denial and into a world of Climate Delay.  There are 4 key areas you need to look out for and not fall into the trap of: Redirection of Responsibility Policy Perfectionism Surrender Technological Optimism In this episode we explore some of the common manifestations this delayism takes, so you can call it out and be aware of it in your decision making. Sources: How discourses of Delay slow climate action - Carbon Brief Did 100 companies emit 70% of emissions? UK Aviation in 2018 2021-12-0220 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroShould you ditch your old petrol car for a new electric one?Short answer, yes.It surprised me how quickly electric vehicles undo the historical emissions of existing ICE vehicles. Sources: Is keeping my old car greener than buying a new EV? Factcheck: How electric vehicles help to tackle climate change Carbon Footprint Calculator Germany - 40,000km for breakeven Electric Vehicle Lifecycle Analysis2021-12-0108 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroShould you ditch your old petrol car for a new electric one?Short answer, yes. It surprised me how quickly electric vehicles undo the historical emissions of existing ICE vehicles.  Sources: Is keeping my old car greener than buying a new EV? Factcheck: How electric vehicles help to tackle climate change Carbon Footprint Calculator Germany - 40,000km for breakeven Electric Vehicle Lifecycle Analysis 2021-12-0108 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat is the Redirection of Responsibility?: Avocados and Beef BurgersBit of a rant this one, but before you point at someone else being bad, make sure you have fully considered the figures of your decisions!Yes, Avocados are a high consumption crop, but just because something else is bad doesn't mean you aren't responsible for your own actions. Once again we see a lack of context and understanding of the figures lead to climate inaction.Litres of Water per Kilo Avocado: 1,280 Beef: 15,451Carbon Emissions per Kilo Avocado: 2.5kg Beef: 60kg UK Beef: 22kgSources and Further reading: Is grass-fed...2021-11-3011 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat is the Redirection of Responsibility?: Avocados and Beef BurgersBit of a rant this one, but before you point at someone else being bad, make sure you have fully considered the figures of your decisions! Yes, Avocados are a high consumption crop, but just because something else is bad doesn't mean you aren't responsible for your own actions. Once again we see a lack of context and understanding of the figures lead to climate inaction. Litres of Water per Kilo Avocado: 1,280 Beef: 15,451 Carbon Emissions per Kilo Avocado: 2.5kg Beef: 60kg UK Beef: 22kg Sources and Further reading: ...2021-11-3011 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat does COP26 mean for your business?After a few weeks of reflection it's time to look at what it all actually means for you.http://small99.co.uk/join 2021-11-2909 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat does COP26 mean for your business?After a few weeks of reflection it's time to look at what it all actually means for you. http://small99.co.uk/join  2021-11-2910 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWas COP26 worth it?Well, that was an intense 2 weeks. Was it all worth it, or a waste of time?Further reading and listening below: COP26 Achieved more than expected, but less than hoped - Financial Times COP26 Glasgow: Ready to go further: Outrage and Optimism  The Good, the bad and the ugly. What did COP26 achieve? New Statesman After the failure of Cop26, there’s only one last hope for our survival - George Monbiot COP26: Key outcomes agreed at the UN climate talks in GlasgowAnd for my comments around the climate impact of COP26:Sco...2021-11-1516 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWas COP26 worth it?Well, that was an intense 2 weeks. Was it all worth it, or a waste of time? Further reading and listening below: COP26 Achieved more than expected, but less than hoped - Financial Times COP26 Glasgow: Ready to go further: Outrage and Optimism  The Good, the bad and the ugly. What did COP26 achieve? New Statesman After the failure of Cop26, there’s only one last hope for our survival - George Monbiot COP26: Key outcomes agreed at the UN climate talks in Glasgow And for my comments around the climate impact of COP26: S...2021-11-1516 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat's the Impact of a Zoom Call?Should young people dial back on social media and on zoom calls to save the planet? https://trafficscotland.org/carboncalculator/ Zoom, video conferencing, energy, and emissions2021-11-0208 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat's the Impact of a Zoom Call?Should young people dial back on social media and on zoom calls to save the planet?  https://trafficscotland.org/carboncalculator/  Zoom, video conferencing, energy, and emissions 2021-11-0208 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroCan You Make A Difference?With COP26 in full swing, are you powerless, or powerful? The '3.5% rule': How a small minority can change the worldHow Rich am I?World's wealthiest 'at heart of climate problem'A few frequent flyers 'dominate air travel'Small businesses behind a third of the UK’s emissions, but lag in net zero fight2021-11-0114 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroCan You Make A Difference?With COP26 in full swing, are you powerless, or powerful?  The '3.5% rule': How a small minority can change the world How Rich am I? World's wealthiest 'at heart of climate problem' A few frequent flyers 'dominate air travel' Small businesses behind a third of the UK’s emissions, but lag in net zero fight 2021-11-0114 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroAnnouncing the Small99 Community!Join the Community and be personally guided to Net Zerohttps://community.small99.co.uk/2021-10-3102 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroAnnouncing the Small99 Community!Join the Community and be personally guided to Net Zero https://community.small99.co.uk/ 2021-10-3102 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroDoes it matter that people are flying into COP26?People are often complaining that the environmental cost of COP26 sits against what it's trying to achieve. I wanted to explore this a bit further and put some figures against it to understand what the impacts really are in terms of numbers.  Heathrow Figures Gatwick Figures BBC - Who are taking flights? Flight carbon calculator How Rich am I? Top 5%2021-10-2409 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroDoes it matter that people are flying into COP26?People are often complaining that the environmental cost of COP26 sits against what it's trying to achieve. I wanted to explore this a bit further and put some figures against it to understand what the impacts really are in terms of numbers.  Heathrow Figures Gatwick Figures BBC - Who are taking flights? Flight carbon calculator How Rich am I? Top 5% 2021-10-2409 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat is Net Zero?I should probably define what Net Zero is! Here's what to expect in the next few years.2021-10-2205 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat is Net Zero?I should probably define what Net Zero is! Here's what to expect in the next few years. 2021-10-2205 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroAre Electric Vehicles the Answer?One of the common hesitancies is around electric vehicles and their environmental impact. In this episode I discuss some of the issues around thinking of EV vs Petrol vehicles and how this may be leading to climate delayism.2021-10-2215 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroAre Electric Vehicles the Answer?One of the common hesitancies is around electric vehicles and their environmental impact. In this episode I discuss some of the issues around thinking of EV vs Petrol vehicles and how this may be leading to climate delayism. 2021-10-2215 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroIs Net Zero an Opportunity?I discuss some of the reasons why net zero is an opportunity, not a cost. 2021-10-2106 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroIs Net Zero an Opportunity?I discuss some of the reasons why net zero is an opportunity, not a cost.  2021-10-2106 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat is Greenhushing?Greenhushing article with links to reportsHow to Write a Sustainability Policy2021-10-1807 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroNet Zero vs Zero Carbon vs Carbon NeutralWhat is the difference?2021-10-1805 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat is CO2e, and why should you care about it?Greenhouse gases (GHGs) keep the planet warm by trapping solar energy that would otherwise radiate through the atmosphere back out to space.In 2020 through burning fossil fuels the UK emitted 414.1 million tonnes / CO2e into the atmosphere.As human activity continually increases the level of atmospheric greenhouse gases, we are exacerbating the warming of global average temperatures — resulting in what’s commonly known as global warming.What isn’t common knowledge is how we measure the carbon footprint of GHGs.To do this, climate scientists convert the amounts of individual GHGs to a C...2021-10-1806 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroCarbon Offsetting: What is it, and should you do it?Carbon offset schemes have become hugely popular in the past few years, with more and more technological solutions appearing. This has naturally led to a bit of confusion, and it’s hard to know which is the one to go for.This article will outline a few arguments and issues around carbon offsetting, bust some myths and give you some recommended schemes to join.2021-10-1812 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat is Greenhushing?Greenhushing article with links to reports How to Write a Sustainability Policy 2021-10-1807 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroNet Zero vs Zero Carbon vs Carbon NeutralWhat is the difference? 2021-10-1805 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroWhat is CO2e, and why should you care about it?Greenhouse gases (GHGs) keep the planet warm by trapping solar energy that would otherwise radiate through the atmosphere back out to space. In 2020 through burning fossil fuels the UK emitted 414.1 million tonnes / CO2e into the atmosphere. As human activity continually increases the level of atmospheric greenhouse gases, we are exacerbating the warming of global average temperatures — resulting in what’s commonly known as global warming. What isn’t common knowledge is how we measure the carbon footprint of GHGs. To do this, climate scientists convert the amounts of individual GHGs to a C...2021-10-1806 minSmall99: Small Business to Net ZeroSmall99: Small Business to Net ZeroCarbon Offsetting: What is it, and should you do it?Carbon offset schemes have become hugely popular in the past few years, with more and more technological solutions appearing. This has naturally led to a bit of confusion, and it’s hard to know which is the one to go for. This article will outline a few arguments and issues around carbon offsetting, bust some myths and give you some recommended schemes to join. 2021-10-1812 minBetter Bolder BraverBetter Bolder BraverCutting the Marketing Bullshit with Adam BastockMost marketing advice for coaches is frankly Bullshit. Luckily there is a different conversation going on about how to have a more authentic conversation with your clients. There are a lot of tactics, hype and over-promising in the world of marketing so this session is all about re-setting that hampster wheel and focusing on the most important part, the people. We'll be joined by Adam Bastock SEO and digital marketing expert. Adam Bastock is an eCommerce specialist who has been involved in all sorts of eCommerce over the last 10 years – from running his ow...2021-08-171h 06Keep OptimisingKeep OptimisingSEO: Blue Ocean Blogging Strategy with Adam BastockAdam is an eCommerce specialist who has been involved in all sorts of eCommerce over the last 10 years – from running his own Etsy store, to being the marketing-person at a series of eCommerce brands. He now focusing in on SEO and helping Shopify and WooCommerce retailers to hit their first £1m.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your fee...2021-06-2333 minThe  Happy Startup SchoolThe Happy Startup SchoolHappy Startup Member Spotlight - Simon Batchelar, cofounder of the Marketing Success ClubThis episode of the podcast is another window into our community where you get to know our members and what they do. Today I’m talking to Simon Batchelar, cofounder of Pallant Digital and the Marketing Success Club. He shares his journey from running a digital marketing agency for large clients to now offering courses and coaching to founder run businesses that he believes can make a difference. Simon has a need for adventure and impact and believes that change happens from the bottom up. He wants to help amplify the voices of small business doing good things so they ca...2020-11-2352 minThe Happy EntrepreneurThe Happy EntrepreneurHappy Startup Member Spotlight - Simon Batchelar, cofounder of the Marketing Success ClubThis episode of the podcast is another window into our community where you get to know our members and what they do.Today I’m talking to Simon Batchelar, cofounder of Pallant Digital and the Marketing Success Club. He shares his journey from running a digital marketing agency for large clients to now offering courses and coaching to founder run businesses that he believes can make a difference.Simon has a need for adventure and impact and believes that change happens from the bottom up. He wants to help amplify the voices of...2020-11-1552 min