Shows
The Beauty Business PodcastThe 6 R’s of Successful Client Maximisation
No clients, no business—simple as that. But did you know that revenue is only one of the six crucial “R’s” that every client should bring to your business?
…and the more of these R’s you maximize, the easier it gets to grow your business and make more money.
In this episode, and for the first time, I’m sharing the Six R’s of Client Success — your cheatsheet to getting the best value for every client you work with.
Here’s what you’ll learn:
Revenue – The foundation of your business...2025-02-2615 minThe Beauty Business PodcastThe 7 Crucial Numbers To Know In Your Beauty Business
To grow your beauty business in 2025, it’s essential to track key numbers. This episode dives into what to measure, how to measure it, and what to do with the data.
Key takeaways:
What gets measured gets managed: Tracking the right numbers helps you make informed decisions.
The right numbers for YOU to track: The key numbers that matter most in your business for where you want to go.
KPI vs. KPA:
KPIs (Key Performance Indicators) measure past performance (lag measures).
KPAs (Key Performance Actions) track real-time actions that drive results.
How your numbers will ma...2025-02-1225 minThe Beauty Business PodcastEasy Wins For Your Social Media in 2024
Let’s explore the relentless evolution of social media with a fresh perspective from Chloe Parry, Content Marketing Executive at Carden Park Hotel.
We delve into the challenges posed by constant platform changes and algorithm shifts, offering practical strategies for individuals and businesses to stay ahead in 2024.
Chloe shares her actionable tips to actually get results from your social media and there’s one big surprise you are NOT going to see coming.
Listen to find out what it is.
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2024-06-021h 08The Beauty Business PodcastWhat Pricing Crisis?
Let’s get this straight. There isn’t a pricing crisis in the beauty industry.
There is a major pricing problem, but it’s not a crisis.
It’s not just suddenly happened, even though some scaremongerers would have you believe it has.
In this episode, I’m going to solve your biggest issues, mistakes and hang ups around pricing.
Think of this episode as the “sort your pricing issues out now” cheat codes.
We’ve even got free resources to download that will help you put...2024-05-1532 minThe Beauty Business PodcastThe Greatest Show?
In this episode, let me tell you about the best business conference for independent beauty business owners, certainly in the UK.
There’s nothing like meeting in the real world with your peers, brands, suppliers, and inspirational leaders within your industry.It’s not my event, but it’s the next best thing . . . and I promise you it’s unique, you’ve never heard of anything like it.Which is why I’ve arm-twisted one of the original organizers onto the show to tell you all about it!
2024-04-1728 minThe Beauty Business PodcastBE MORE PROVOCATIVE
In this episode,we delve into the idea of how being more provocative can be your secret weapon to stand out and capture attention in a crowded market.
But what does that mean and how exactly can you be more provocative?
Let me share my favourite 3 ways to do this with examples you can freely use yourself.
Plus, as a special thank you to our loyal listeners, I’m offering a FREE call with me to map out a personalized plan for your success.
CLICK HERE...2024-04-0316 minTHE BEAUTY BUSINESS PODCASTMastering Your Day: My Four-Step Strategy for Instant Productivity
Ever have those days when you’re unsure what to work on and in what order?
Or you find yourself with an unexpected block of time you want to make use of, only to be so unsure of what to work on that you waste half the time trying to decide?
In this episode of the Beauty Business Podcast, we will fix all that with my super simple, 4-step process to get more of the right sh!t done in your business.
Listen, and I’ll share my 4 secrets to work...2024-03-2618 minThe Beauty Business PodcastMastering Your Day: My Four-Step Strategy for Instant Productivity
Ever have those days when you’re unsure what to work on and in what order?
Or you find yourself with an unexpected block of time you want to make use of, only to be so unsure of what to work on that you waste half the time trying to decide?
In this episode of the Beauty Business Podcast, we will fix all that with my super simple, 4-step process to get more of the right sh!t done in your business.
Listen, and I’ll share my 4 secrets to work...2024-03-2618 minThe Beauty Business PodcastDon’t look back in anger; do this instead!
One of the things I’ve realised as I work with more and more business owners is that people don’t look behind them often enough.
Whether or not it’s the coming to the end of the year when you listen to this, it’s essential to look back occasionally in your business to see how far you’ve come.
This is so you can celebrate your win, learn from things that didn’t quite go to plan and identify your hold-ups.
Together, let’s do a recap of...2023-12-2215 minThe Beauty Business PodcastThe Best Referral System Ever
The best new clients don’t come from social media; in fact, most of the time it happens through word of mouth or referrals.
With a solid referral scheme in place, you won’t have to exhaust yourself with relentless self-promotion and social media flogging.
What? Don’t have a referral system in place?
Fear not! You’ve stumbled upon the perfect solution.
In this episode, I’ll share with you my entire system for generating a consistent flow of referrals. I’ll tell you what to do, what to s...2023-09-2142 minThe Beauty Business PodcastThe Secret to Winning Your Week
There’s nothing more frustrating than getting to the end of the week and thinking…
“What the hell did I do this week?”
Especially when you know you barely had a moment to yourself.
It’s frustrating, it’s demotivating and it means you’re NOT making progress in your business or your life.
In this episode I’ll share with you the secret system we use to ensure you win every single week – you make progress, you get more stuff done in less time and you finish each week feeling amazing.…...2023-08-2223 minThe Beauty Business PodcastGet More Clients from Google
Beauty business owners repeatedly tell me that some of their best clients come from Google . . .
And to get more clients from Google, you’ve simly got to give google what it wants.
That’s where your Google Business Profile comes in. By setting up your profile CORRECTLY you can easily climb to the top of search results without spending a fortune.
And that means more clients for you.
All it takes is about 20 mins work on your part and listening to this episode of the podcast..
So, are you ready to...2023-06-1946 minTHE BEAUTY BUSINESS PODCASTGet More Clients from Google
Beauty business owners repeatedly tell me that some of their best clients come from Google . . .
And to get more clients from Google, you’ve simly got to give google what it wants.
That’s where your Google Business Profile comes in. By setting up your profile CORRECTLY you can easily climb to the top of search results without spending a fortune.
And that means more clients for you.
All it takes is about 20 mins work on your part and listening to this episode of the podcast..
So, are you ready to...2023-06-1946 minThe Beauty Business PodcastHow to Make People Do What You Want on Your Website
Wouldn’t it be great if people just did exactly what you wanted them to?
Well, I’m not into mind control as such, but when it comes to your website, there are some simple tricks you can use to ensure people actually check out your site and then take the action you want them to take on there…
…whether that be to sign up, book or buy.
Following on from last week’s episode where we covered the absolute basics of your website, this week I’ll share with you the pages you need, and...2023-05-2929 minTHE BEAUTY BUSINESS PODCASTHow to Make People Do What You Want on Your Website
Wouldn’t it be great if people just did exactly what you wanted them to?
Well, I’m not into mind control as such, but when it comes to your website, there are some simple tricks you can use to ensure people actually check out your site and then take the action you want them to take on there…
…whether that be to sign up, book or buy.
Following on from last week’s episode where we covered the absolute basics of your website, this week I’ll share with you the pages you need, and...2023-05-2929 minTHE BEAUTY BUSINESS PODCASTBBP 171 : Weaponise Your Website
“Why bother with websites when we have our social media profiles?” is a question that still gets asked by beauty business owners all the time.
And it seems like the argument for ditching a website keeps getting stronger as the likes of Facebook and Instagram offer us more and more ‘tools’.
Thing is . . . we know that social media is great for connecting with people and promoting your brand, but that’s not enough.
A website is like your digital storefront, it’s where people go to learn more about your branding, services,and products. It’s...2023-05-2239 minThe Beauty Business PodcastBBP 171 : Weaponise Your Website
“Why bother with websites when we have our social media profiles?” is a question that still gets asked by beauty business owners all the time.
And it seems like the argument for ditching a website keeps getting stronger as the likes of Facebook and Instagram offer us more and more ‘tools’.
Thing is . . . we know that social media is great for connecting with people and promoting your brand, but that’s not enough.
A website is like your digital storefront, it’s where people go to learn more about your branding, services,and products. It’s...2023-05-2239 minThe Beauty Business PodcastBBP 163: Empowering Your Beauty Business Through Resilience
Resilience is defined as the capacity to recover quickly from difficulties and that’s something our guest has truly shown overcaming obstacles to get to where she is now.
Imagine a young woman who, at the age of 18, broke her neck in a car accident and, rather than letting it crush her goals, made a full recovery and launch her first spa within five years.
No miracles or magic involved, instead she harnessed her own inner energy to build her business even further, opening additional spas and even start a nonprofit organization to empower women.
...2022-11-1843 minThe Beauty Business PodcastBBP 162 : The Perfect Software to Help Boost Your Bookings
If you’re looking to give your beauty bookings a bit of a boost then you’ve already got the perfect system for that in my 7 Day Booking Book
And If not … where have you been?
GRAB YOURSELF A FREE COPY HERE
I created this fantastic guide several years ago and recently, it got a complete makeover!
It’s quite simply the easiest way to get more bookings in just seven days. Without any social media time either!
But the cool thing is that it’s so easy and quick that yo...2022-09-0120 minTHE BEAUTY BUSINESS PODCASTBBP 162 : The Perfect Software to Help Boost Your Bookings
If you’re looking to give your beauty bookings a bit of a boost then you’ve already got the perfect system for that in my 7 Day Booking Book
And If not … where have you been?
GRAB YOURSELF A FREE COPY HERE
I created this fantastic guide several years ago and recently, it got a complete makeover!
It’s quite simply the easiest way to get more bookings in just seven days. Without any social media time either!
But the cool thing is that it’s so easy and quick that yo...2022-09-0120 minThe Beauty Business PodcastBBP 161 : How to Beat The Recession
Everyone’s banging on about the coming recession, which, guess what … leads to a recession.
But the media wants to prey on your fear and worries about this looming supposed evil recession, but around here we welcome a recession.
History has shown that a recession provides the biggest opportunities to grow.
Plus the beauty industry has “the lipstick effect” going for it.
Now that doesn’t mean you can sit back and relax, ignoring the world around you while the money rolls in.
But a couple of small tweaks to your bus...2022-08-2332 minTHE BEAUTY BUSINESS PODCASTBBP 161 : How to Beat The Recession
Everyone’s banging on about the coming recession, which, guess what … leads to a recession.
But the media wants to prey on your fear and worries about this looming supposed evil recession, but around here we welcome a recession.
History has shown that a recession provides the biggest opportunities to grow.
Plus the beauty industry has “the lipstick effect” going for it.
Now that doesn’t mean you can sit back and relax, ignoring the world around you while the money rolls in.
But a couple of small tweaks to your bus...2022-08-2332 minThe Beauty Business PodcastBBP 160: Get Ultimate Confidence In Your Offer
The Number One thing holding beauty business owners back from the growth, the clients, the money and the life they want is something we call … “Delivery Doubts”.
Thing is, you probably don’t even realise it’s a problem affecting you.
I didn’t!
Delivery doubts manifest in one of two main ways:-
Doubts your client will get the exact result they want or be happy with that resultDoubts that by taking on a new client that your life will get better
Instead, you Delivery Confidence…
That way you KNOW you’r...2022-08-1828 minTHE BEAUTY BUSINESS PODCASTBBP 160: Get Ultimate Confidence In Your Offer
The Number One thing holding beauty business owners back from the growth, the clients, the money and the life they want is something we call … “Delivery Doubts”.
Thing is, you probably don’t even realise it’s a problem affecting you.
I didn’t!
Delivery doubts manifest in one of two main ways:-
Doubts your client will get the exact result they want or be happy with that resultDoubts that by taking on a new client that your life will get better
Instead, you Delivery Confidence…
That way you KNOW you’r...2022-08-1828 minThe Beauty Business PodcastBBP 159 : How an Unexpected Request Became a Career Opportunity
Was there a moment that set you on the business journey you’re now on?
I’ve never had anyone interview me on my own podcast, but an opportunity came knocking recently when one of the wonderful people from Skin Professionals UK asked me if I’d be a guest in their group.
The interview was so much fun, and we dived deep touching on topics like what I do behind the scenes of the spa industry, the most powerful lessons I’ve learned on my business journey as well as the things that sti...2022-08-1058 minTHE BEAUTY BUSINESS PODCASTBBP 159 : How an Unexpected Request Became a Career Opportunity
Was there a moment that set you on the business journey you’re now on?
I’ve never had anyone interview me on my own podcast, but an opportunity came knocking recently when one of the wonderful people from Skin Professionals UK asked me if I’d be a guest in their group.
The interview was so much fun, and we dived deep touching on topics like what I do behind the scenes of the spa industry, the most powerful lessons I’ve learned on my business journey as well as the things that sti...2022-08-1058 minTHE BEAUTY BUSINESS PODCASTBBP 158: Learn to Control Time - How to Get 6 Hrs Back To Work ON Your Business Each Week
Not. Enough. Time!
If I had £1 for every time I hear this from a business owner, well that’d be the monthly wine bill paid for.
Tired of constantly struggling to get everything done, working late in to the evening and even on a weekend, I created The Six-Hour Edge.
We use it every week in our business.
And so do my clients.
So I thought I’d share it with you.
And the awesome thing about is I’m giving away all the worksheets we use t...2022-07-2725 minThe Beauty Business PodcastBBP 158: Learn to Control Time - How to Get 6 Hrs Back To Work ON Your Business Each Week
Not. Enough. Time!
If I had £1 for every time I hear this from a business owner, well that’d be the monthly wine bill paid for.
Tired of constantly struggling to get everything done, working late in to the evening and even on a weekend, I created The Six-Hour Edge.
We use it every week in our business.
And so do my clients.
So I thought I’d share it with you.
And the awesome thing about is I’m giving away all the worksheets we use t...2022-07-2725 minTHE BEAUTY BUSINESS PODCASTBBP 157: Your Fortunes Are In The Follow Ups
Following up with people. How important is it really?
You’ve already got a millon things to do running your business, dealing with the cleints that are booking int . . . so following up with enquiries and clients, that just another job and takes too much time.
But secretly, deep down you know it’s ONE the thing that’s going to save you the time and grow your business if you do it right.
Problem is no one has ever shown you how to follow up.
So what’s the right way...2022-07-0700 minThe Beauty Business PodcastBBP 157: Your Fortunes Are In The Follow Ups
Following up with people. How important is it really?
You’ve already got a millon things to do running your business, dealing with the cleints that are booking int . . . so following up with enquiries and clients, that just another job and takes too much time.
But secretly, deep down you know it’s ONE the thing that’s going to save you the time and grow your business if you do it right.
Problem is no one has ever shown you how to follow up.
So what’s the right way...2022-07-0700 minThe Beauty Business PodcastBBP 156: A Personal Assistant….In Your Pocket?
You all know that I am the “Software Guy”, or I wast when it came to the beauty industry.
And today, I love to use software that helps me to do my job, that life easier, that saves me time and ultimately, makes me more money.
Problem is, that in today’s world we seem to need so may pieces of different software to help us, that both figuring it all out and paying for it all becomes a real headache.
Especially if you work alone.
That’s the problem t...2022-06-2943 minThe Beauty Business PodcastBBP 155 : The Struggle Is Real: How to Keep Going When You Want to Quit featuring Paul & Tussanee Luebbers
Everyone loves a deal and in today’s episode you get three for the price proce of one . .
Three podcast hosts that is!
Founders of Lash Conference and hosts of LashCast, Paul, and Tussanee Luebbers, will share how they’ve overcome their struggles as they hit bump after bump on route to business success – including even being forced to close their salon.
Proving that there is no such thing as overnight success, they’ve not only persevered and now have a wildly successful podcast plus the biggest Lash Conference in the world. 2022-05-1145 minTHE BEAUTY BUSINESS PODCASTBBP 154 : How to “Spring Clean” Your Business
NEWS FLASH: Your clients are thinking about going somewhere else!
Well some of them are, because Spring is here and it’s a time for changing things up or starting over.
But this is actually great news, because that means this is the best time of year to keep your clients and pick up new ones too.
This is not an episode about the best cleaning products or a strategy for making your salon shine like a diamond.
Instead I’m going to share with you my checklist for a qu...2022-05-0438 minThe Beauty Business PodcastBBP 154 : How to “Spring Clean” Your Business
NEWS FLASH: Your clients are thinking about going somewhere else!
Well some of them are, because Spring is here and it’s a time for changing things up or starting over.
But this is actually great news, because that means this is the best time of year to keep your clients and pick up new ones too.
This is not an episode about the best cleaning products or a strategy for making your salon shine like a diamond.
Instead I’m going to share with you my checklist for a qu...2022-05-0438 minTHE BEAUTY BUSINESS PODCASTBBP 153 : Why Work With A Business Coach?
100% of people that tell me they don’t need a business coach have never worked with a business coach.
Just like skydiving, bungee jumping or going on that really big roller coaster, you were scared to do it, and didn’t see what the fuss was about.
But once you’d tried it yourself, you got it . . . and now you won’t stop telling people how amazing it was and “OMG, you’ve got to try it yourself”
But if you’re never worked with a coach before, what exactly does a coach do?
...2022-03-2922 minThe Beauty Business PodcastBBP 153 : Why Work With A Business Coach?
100% of people that tell me they don’t need a business coach have never worked with a business coach.
Just like skydiving, bungee jumping or going on that really big roller coaster, you were scared to do it, and didn’t see what the fuss was about.
But once you’d tried it yourself, you got it . . . and now you won’t stop telling people how amazing it was and “OMG, you’ve got to try it yourself”
But if you’re never worked with a coach before, what exactly does a coach do?
...2022-03-2922 minThe Beauty Business PodcastBBP 152 : Stop Feeling Torn In Two
How do you manage the demands of your business with the demands of your partner or family?
It’s tough, right.
You’re building your business to support your family, but your family also needs you while you’re building it.
You feel like you’ve always got to prioritise one or the other?
And the comes THE GUILT!
What if there were effective and proven ways to not just find a balance, but to integrate the running of your business and being there for your family?
Joi...2022-03-2200 minThe Beauty Business PodcastBBP 151: Should You Trademark Your Treatments . . . and other legal questions
After 150 episodes you’d think might think it difficult to come up with something completely new . . . but we can!
Let’s get legal.
On this episode I’m joined by Ciara McHale and Olivia Clavio of Tyz Law Group. Together they’ve joined forces to focus specifically on the area of beauty business law to help independent business owners like you, protect themselves and navigate the often complex legal side of things
We will be discussing trademark laws, whether or not to protect your business name or your services. We’ll be looking...2022-02-2246 minTHE BEAUTY BUSINESS PODCASTBBP 150 : How to Get More Leads with Less Effort on Social?
Let’s admit it, the reason we’re on social media as business owners is to get more clients.
And we know there are various ways to gain their attention, but it all takes so much time and effort.
Not to mention procrastination time, worry, over-thinking, guilt for not doing more etc.
And then when you do put in the time and effort, the stories, the reels, and the lives . . . . nothing.
Crickets.
So here’s the question… “Who wants to spend less time on social media yet get better r...2022-02-1024 minThe Beauty Business PodcastBBP 150 : How to Get More Leads with Less Effort on Social?
Let’s admit it, the reason we’re on social media as business owners is to get more clients.
And we know there are various ways to gain their attention, but it all takes so much time and effort.
Not to mention procrastination time, worry, over-thinking, guilt for not doing more etc.
And then when you do put in the time and effort, the stories, the reels, and the lives . . . . nothing.
Crickets.
So here’s the question… “Who wants to spend less time on social media yet get better r...2022-02-1024 minThe Beauty Business PodcastBBP 149 : The Right Thing at the Wrong Time?
Doing the right thing at the wrong time in your business journey is a big mistake.
And a common one too.
There’s no manual for running a business. That’s partly what makes it fun and exciting because you get to do your own thing.
But damn, if it doesn’t make it hard work and way more stressful than it needs to be.
If only there was at least some sort of checklist to make sure you had all the bits you need in place, at the level y...2022-01-2830 minThe Beauty Business PodcastBBP 148 : Spathetics and More Revenue Monthly
Two things that are going to have a profound effect on your business in 2022:
SpatheticsM.R.R.
Your clients want results.
They want them quicker than ever before and the good news is that they’re willing to pay more to get them.
But because we’re all about “wellness’ now, they want the results based results that typically come from more medical treatments, but they want that relaxed, spa like experience even more than ever.
Welcome to Spathetics.
Fortunately, Spathetics may also be the answer to you not h...2022-01-1931 minTHE BEAUTY BUSINESS PODCASTBBP 147 : The One Thing To Do In Your Beauty Business This Year
Hello 2022, may you be a far cry from 2020!
Made your list of goals already for the year?
Errrk … you’ve probably already made your first mistake of the year.
Big mistake, HUGE.
Don’t worry, it’s not too late to fix it.
I want you to stop overwhelming yourself so this episode focussed on the ONE most important thing I believe all beauty and wellness business owners need to do this year to make a real impact.
Want to know what it is, just tap the p...2022-01-1219 minThe Beauty Business PodcastBBP 147 : The One Thing To Do In Your Beauty Business This Year
Hello 2022, may you be a far cry from 2020!
Made your list of goals already for the year?
Errrk … you’ve probably already made your first mistake of the year.
Big mistake, HUGE.
Don’t worry, it’s not too late to fix it.
I want you to stop overwhelming yourself so this episode focussed on the ONE most important thing I believe all beauty and wellness business owners need to do this year to make a real impact.
Want to know what it is, just tap the p...2022-01-1219 minTHE BEAUTY BUSINESS PODCASTBBP 146 : A Beauty-Full Christmas
As usual Christmas has me feeling all Santa-mental.
So I recorded a special message, just for you, because you’ve been amazing this year.
I am not going to divulge everything here so yule have to come have a listen. You’re not going to want to miss it.
Hint: It involves singing
Oh and speaking of music check out this alternative Christmas music playlist I made you: https://beautybusinesspodcast.com/music
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player a...2021-12-2214 minThe Beauty Business PodcastBBP 146 : A Beauty-Full Christmas
As usual Christmas has me feeling all Santa-mental.
So I recorded a special message, just for you, because you’ve been amazing this year.
I am not going to divulge everything here so yule have to come have a listen. You’re not going to want to miss it.
Hint: It involves singing
Oh and speaking of music check out this alternative Christmas music playlist I made you: https://beautybusinesspodcast.com/music
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player a...2021-12-2214 minTHE BEAUTY BUSINESS PODCASTBBP 145 : How to Stay Motivated When You Work Alone
Running your own business can be a lonely job. Even if you have a team or run a large spa or clinic, that feeling of being alone is real.
I keep hearing this. I feel it too.
Being the boss of your own business can be incredibly rewarding, freeing, even exciting because you get to work at your own pace, you get to decide what to do, and you make the decisions.
However, they don’t tell you that this is only the case when things are going well. And that doe...2021-12-1538 minThe Beauty Business PodcastBBP 145 : How to Stay Motivated When You Work Alone
Running your own business can be a lonely job. Even if you have a team or run a large spa or clinic, that feeling of being alone is real.
I keep hearing this. I feel it too.
Being the boss of your own business can be incredibly rewarding, freeing, even exciting because you get to work at your own pace, you get to decide what to do, and you make the decisions.
However, they don’t tell you that this is only the case when things are going well. And that doe...2021-12-1538 minTHE BEAUTY BUSINESS PODCASTBBP 144 : Is Fear Holding You Back?
Everyday you make decisions in your business.
The outcome of those decisions affect the success, even the survival of your business.
So no wonder they come loaded with all sorts of fears.
Our minds have used fear to keep us safe for thousands of years. “Big scary sounding noise = run and hide”.
But in business it holds us back. Fear reinforces stories that stop us from chasing dreams, taking a chance, investing in ourselves and our in business to get what we want.
How do we go abou...2021-12-0937 minThe Beauty Business PodcastBBP 144 : Is Fear Holding You Back?
Everyday you make decisions in your business.
The outcome of those decisions affect the success, even the survival of your business.
So no wonder they come loaded with all sorts of fears.
Our minds have used fear to keep us safe for thousands of years. “Big scary sounding noise = run and hide”.
But in business it holds us back. Fear reinforces stories that stop us from chasing dreams, taking a chance, investing in ourselves and our in business to get what we want.
How do we go abou...2021-12-0937 minTHE BEAUTY BUSINESS PODCASTBBP 142 : 3 Tweaks To Earning 1k a Week
As business owners, we all want to earn a decent amount of money for the work we do and the risks we take.
And I believe most of us are willing to do the hard work to get there.
Problem is it’s easy to feel lost on your journey, there are so many things to focus on that it’s hard to know the next right thing for your business..
There are so many options for you that all may possibly be the answer to your problems. Not to mention that yo...2021-11-2830 minThe Beauty Business PodcastBBP 142 : 3 Tweaks To Earning 1k a Week
As business owners, we all want to earn a decent amount of money for the work we do and the risks we take.
And I believe most of us are willing to do the hard work to get there.
Problem is it’s easy to feel lost on your journey, there are so many things to focus on that it’s hard to know the next right thing for your business..
There are so many options for you that all may possibly be the answer to your problems. Not to mention that yo...2021-11-2830 minThe Beauty Business PodcastBBP 141 : How to Earn Whatever You Want
It’s at night, your mind starts to wander. For reasons passing comprehension it settles on the subject of money. And that’s when the anxiety kicks in…Will I earn enough this month?
If I don’t, how will I pay the bills?
You are not alone because lot’s of other small business owners feel exactly the same way. I used to feel like this too.
This kind of thinking serves no one, so let’s turn this around shall we?
To ease your worries and to help...2021-11-1824 minTHE BEAUTY BUSINESS PODCASTBBP 141 : How to Earn Whatever You Want
It’s at night, your mind starts to wander. For reasons passing comprehension it settles on the subject of money. And that’s when the anxiety kicks in…Will I earn enough this month?
If I don’t, how will I pay the bills?
You are not alone because lot’s of other small business owners feel exactly the same way. I used to feel like this too.
This kind of thinking serves no one, so let’s turn this around shall we?
To ease your worries and to help...2021-11-1824 minThe Beauty Business PodcastBBP 140 : The Essential Guide to Your Christmas Marketing
Worried you’ve left it too late to make the most of Christmas in your beauty business?
Fear not, because today’s podcast will help you sleigh your Christmas marketing ensuring it rein(deers) revenue. So get ready to spruce things up.
(Who doesn’t love a good Christmas pun)
Time to be your very own early business Santa Claus!
Let me show you precisely what to do with proven tips and even a downloadable planner to dash(er) your holiday worries away.
And if you’ve missed m...2021-11-1237 minTHE BEAUTY BUSINESS PODCASTBBP 140 : The Essential Guide to Your Christmas Marketing
Worried you’ve left it too late to make the most of Christmas in your beauty business?
Fear not, because today’s podcast will help you sleigh your Christmas marketing ensuring it rein(deers) revenue. So get ready to spruce things up.
(Who doesn’t love a good Christmas pun)
Time to be your very own early business Santa Claus!
Let me show you precisely what to do with proven tips and even a downloadable planner to dash(er) your holiday worries away.
And if you’ve missed m...2021-11-1237 minTHE BEAUTY BUSINESS PODCASTBBP 139 : The Truth about Promo Codes
Promo Codes are a fantastic way to get clients and increase revenue.
But, they’re also an incredible way to lose a LOT of money in your business too.
If you’ve listened to pretty much any of my podcast episodes before, you’ll already know my stance on discounts.
And while Promo Codes typically involve some sort of discount, they’re actually the best type of discount to use and, if you follow my advice, the safest.
So if you want to use Promo Codes to make you more mon...2021-11-0339 minThe Beauty Business PodcastBBP 139 : The Truth about Promo Codes
Promo Codes are a fantastic way to get clients and increase revenue.
But, they’re also an incredible way to lose a LOT of money in your business too.
If you’ve listened to pretty much any of my podcast episodes before, you’ll already know my stance on discounts.
And while Promo Codes typically involve some sort of discount, they’re actually the best type of discount to use and, if you follow my advice, the safest.
So if you want to use Promo Codes to make you more mon...2021-11-0339 minTHE BEAUTY BUSINESS PODCASTBBP 137 : How to Identify Your Ideal Client and Get Their Attention
You’ve heard the advice before that in order to get more clients, you need to speak specifically to your ideal client.
There’s a reason this advice is everywhere, it works!
But no one actually give you the step by step info on HOW to identify your ideal client and once you’ve identified them, what will you do with that info?
What exactly comes next?
Let’s clear all that up in this episode!
Join me as we dive deeper into WHY you need to identify...2021-10-2022 minThe Beauty Business PodcastBBP 137 : How to Identify Your Ideal Client and Get Their Attention
You’ve heard the advice before that in order to get more clients, you need to speak specifically to your ideal client.
There’s a reason this advice is everywhere, it works!
But no one actually give you the step by step info on HOW to identify your ideal client and once you’ve identified them, what will you do with that info?
What exactly comes next?
Let’s clear all that up in this episode!
Join me as we dive deeper into WHY you need to identify...2021-10-2022 minTHE BEAUTY BUSINESS PODCASTBBP 136 : Your Top 5 Questions About Price
Thinking of making a change to your prices?
Not sure if now is the right time?
What if you lose clients???
Don’t panic. Let me answer your most asked questions about prices. Especially around what to charge and how to raise your prices the right way.
And if you’d like me to help you work out your prices for you, I’ll tell you how we can make that happen too.
But right now, select your favourite podcast app below to get answers to your most pr...2021-10-1331 minThe Beauty Business PodcastBBP 136 : Your Top 5 Questions About Price
Thinking of making a change to your prices?
Not sure if now is the right time?
What if you lose clients???
Don’t panic. Let me answer your most asked questions about prices. Especially around what to charge and how to raise your prices the right way.
And if you’d like me to help you work out your prices for you, I’ll tell you how we can make that happen too.
But right now, select your favourite podcast app below to get answers to your most pr...2021-10-1331 minTHE BEAUTY BUSINESS PODCASTBBP 135 : How to Simplify Your Social Life
There’s no denying that social media is an essential part of your business’ marketing approach. We all know it’s THE most powerful potential way to promote our business, connect with clients and attract new ones.
But why, oh why, oh WHY does it have to be so hard and take up so much time?
We asked what your biggest individual challenges were with social media and you told us:
TimeConsistencyWhat to post aboutWhat to sayHaving the confidence to put yourself out there
So we decided to solve all these issues...2021-10-0639 minThe Beauty Business PodcastBBP 135 : How to Simplify Your Social Life
There’s no denying that social media is an essential part of your business’ marketing approach. We all know it’s THE most powerful potential way to promote our business, connect with clients and attract new ones.
But why, oh why, oh WHY does it have to be so hard and take up so much time?
We asked what your biggest individual challenges were with social media and you told us:
TimeConsistencyWhat to post aboutWhat to sayHaving the confidence to put yourself out there
So we decided to solve all these issues...2021-10-0639 minTHE BEAUTY BUSINESS PODCASTBBP 134 : 5 Ways to Fill Gaps in Your Appointment Books
Gaps in your appointment books used to be one of the biggest frustrations for beauty businesses. But with the influx of quality booking software to help minimise gaps and revenue protection methods to avoid late cancellations and no shows causing more gaps, we thought we had this problem licked.
However, with the constant flux of positive test results and test and trace notifications, this particular costly frustration is making a comeback.
So how can you fill in the gaps in this current situation?
Listen now and I’ll share 5 ways to fil...2021-09-2931 minThe Beauty Business PodcastBBP 134 : 5 Ways to Fill Gaps in Your Appointment Books
Gaps in your appointment books used to be one of the biggest frustrations for beauty businesses. But with the influx of quality booking software to help minimise gaps and revenue protection methods to avoid late cancellations and no shows causing more gaps, we thought we had this problem licked.
However, with the constant flux of positive test results and test and trace notifications, this particular costly frustration is making a comeback.
So how can you fill in the gaps in this current situation?
Listen now and I’ll share 5 ways to fil...2021-09-2931 minThe Beauty Business PodcastBBP 133 : Embrace your weirdness and stand out from your competition
All the beauty businesses in your area are trying to attract clients in the same way.
But the real reason your existing clients come back and choose you over those others is that you’re YOU!
Sure your treatments and services are amazing, your products get amazing results and your customer service is 5 star.But everyone says that.
It’s time to embrace your individuality to stand out and attract your perfect clients to your beauty business.
Listen Now: Apple Podcasts | Spotify | Google Podcasts
...2021-09-2225 minTHE BEAUTY BUSINESS PODCASTBBP 133 : Embrace your weirdness and stand out from your competition
All the beauty businesses in your area are trying to attract clients in the same way.
But the real reason your existing clients come back and choose you over those others is that you’re YOU!
Sure your treatments and services are amazing, your products get amazing results and your customer service is 5 star.But everyone says that.
It’s time to embrace your individuality to stand out and attract your perfect clients to your beauty business.
Listen Now: Apple Podcasts | Spotify | Google Podcasts
...2021-09-2225 minTHE BEAUTY BUSINESS PODCASTBBP 132 : Help! Where’d My Motivation Go?
Did you lose something during lockdown?
Your Mojo.
You’re not the only one and that’s okay.
I’ve been hearing from business owners struggling with overwhelm, misplaced mojo, underwhelm and even some that feel they’ve lost the love for what they do.
For the last year and a bit we’ve all been in a situation that was beyond our control. Many of us were forced into survival mode to keep paying the bills.
Now that we are moving towards some sort of normal again, we’ve...2021-09-1527 minThe Beauty Business PodcastBBP 132 : Help! Where’d My Motivation Go?
Did you lose something during lockdown?
Your Mojo.
You’re not the only one and that’s okay.
I’ve been hearing from business owners struggling with overwhelm, misplaced mojo, underwhelm and even some that feel they’ve lost the love for what they do.
For the last year and a bit we’ve all been in a situation that was beyond our control. Many of us were forced into survival mode to keep paying the bills.
Now that we are moving towards some sort of normal again, we’ve...2021-09-1527 minTHE BEAUTY BUSINESS PODCASTBBP 131 : Repeating Yourself Will Make You Richer
Let’s talk about the power of repetition and how it will make you richer.
Let me say that again . . . today I’d like to share how repetition will make you richer.
No, I’m not talking about sitting in a circle chanting while manifesting money falling from the sky. I’m talking about the power of repetition and how it will save you hours on your marketing, have your clients ACTUALLY listen to you and even attract new clients more easily.
In fact, repeating yourself will help your business grow in so man...2021-09-0823 minThe Beauty Business PodcastBBP 131 : Repeating Yourself Will Make You Richer
Let’s talk about the power of repetition and how it will make you richer.
Let me say that again . . . today I’d like to share how repetition will make you richer.
No, I’m not talking about sitting in a circle chanting while manifesting money falling from the sky. I’m talking about the power of repetition and how it will save you hours on your marketing, have your clients ACTUALLY listen to you and even attract new clients more easily.
In fact, repeating yourself will help your business grow in so man...2021-09-0823 minTHE BEAUTY BUSINESS PODCASTBBP 130 : The One Mistake You’re STILL Making on Social
Have you fallen into the “social media trap” that most business owners have these days?
You understand the need to use social media to promote your business, but in the overwhelming array of platforms and then options within them, you’ve likely missed the point of using social in the first place.
Have you ever posted for the sake of posting?
Do you check the number of likes, comments, follows and shares your posts receive only to track the numbers and then move on to the next thing?
You’re not al...2021-08-2522 minThe Beauty Business PodcastBBP 130 : The One Mistake You’re STILL Making on Social
Have you fallen into the “social media trap” that most business owners have these days?
You understand the need to use social media to promote your business, but in the overwhelming array of platforms and then options within them, you’ve likely missed the point of using social in the first place.
Have you ever posted for the sake of posting?
Do you check the number of likes, comments, follows and shares your posts receive only to track the numbers and then move on to the next thing?
You’re not al...2021-08-2522 minTHE BEAUTY BUSINESS PODCASTBBP 129 : The Importance of Accountability
What if you could be 95% guaranteed of hitting ALL your goals?
Well, you can.
The magic sauce: Accountability.
The problem is, when you are an employee that accountability is built in. Fail to do what you’ve committed to get done, you’ll have your boss to answer to.
But you started your own business because you didn’t WANT a boss, you wanted to be in control, have the flexibility and all that other good stuff.
So, how can you be accountable when YOU’RE the boss of yo...2021-08-1821 minThe Beauty Business PodcastBBP 129 : The Importance of Accountability
What if you could be 95% guaranteed of hitting ALL your goals?
Well, you can.
The magic sauce: Accountability.
The problem is, when you are an employee that accountability is built in. Fail to do what you’ve committed to get done, you’ll have your boss to answer to.
But you started your own business because you didn’t WANT a boss, you wanted to be in control, have the flexibility and all that other good stuff.
So, how can you be accountable when YOU’RE the boss of yo...2021-08-1821 minTHE BEAUTY BUSINESS PODCASTBBP 128 : Imposter Syndrome and How to Overcome It
Feel like you’ve lost your mojo?
Do you find yourself doubting yourself and your skills and maybe feeling like a bit of an imposter in your own business?
If you answered ‘yes’ to those questions, you might be coming down with a bout of “Imposter Syndrome.”
In this episode, we will dig a little deeper into precisely what impostor syndrome is and how it shows up. And then I’ll cover the best ways to recognise it, head it off at the pass and deal with it so you can move past it...2021-08-0422 minThe Beauty Business PodcastBBP 128 : Imposter Syndrome and How to Overcome It
Feel like you’ve lost your mojo?
Do you find yourself doubting yourself and your skills and maybe feeling like a bit of an imposter in your own business?
If you answered ‘yes’ to those questions, you might be coming down with a bout of “Imposter Syndrome.”
In this episode, we will dig a little deeper into precisely what impostor syndrome is and how it shows up. And then I’ll cover the best ways to recognise it, head it off at the pass and deal with it so you can move past it...2021-08-0422 minTHE BEAUTY BUSINESS PODCASTBBP 127 : What To Do About Instagram’s Changes
“We are no longer a photo-sharing app.” – Adam Mosseri.
This short statement caused a huge wave of discussion about Instagram but don’t believe the hype.
If you’re already active on IG, you must have noticed the changes on the app these past few years, like Stories, IG Live, IGTV, and now Reels and Guides.
As if Instagram wasn’t already confusing enough, so what do these NEW changes actually mean for you.
Not to worry, because I’ll give you the real (no pun intended) lowdown on what this real...2021-07-2826 minThe Beauty Business PodcastBBP 127 : What To Do About Instagram’s Changes
“We are no longer a photo-sharing app.” – Adam Mosseri.
This short statement caused a huge wave of discussion about Instagram but don’t believe the hype.
If you’re already active on IG, you must have noticed the changes on the app these past few years, like Stories, IG Live, IGTV, and now Reels and Guides.
As if Instagram wasn’t already confusing enough, so what do these NEW changes actually mean for you.
Not to worry, because I’ll give you the real (no pun intended) lowdown on what this real...2021-07-2826 minTHE BEAUTY BUSINESS PODCASTBBP 126 : Why You Need To Dive Into Email
BREAKING NEWS : Email is DEAD!
With all the different social media platforms at your finger tips to connect with your clients, you’ve probably heard this too.
But believe this at your peril, because email is very much ALIVE.
I’ll happily share with you the shocking stats that prove why email is still beneficial to your beauty business.
But for now let me put it this way . . . When Facebook wants to tell people about a new feature of Facebook, they send people an email!
I think that...2021-07-2127 minThe Beauty Business PodcastBBP 126 : Why You Need To Dive Into Email
BREAKING NEWS : Email is DEAD!
With all the different social media platforms at your finger tips to connect with your clients, you’ve probably heard this too.
But believe this at your peril, because email is very much ALIVE.
I’ll happily share with you the shocking stats that prove why email is still beneficial to your beauty business.
But for now let me put it this way . . . When Facebook wants to tell people about a new feature of Facebook, they send people an email!
I think that...2021-07-2127 minThe Beauty Business PodcastBBP 124 : How to Nail Your Niche
Whether you pronounce it as “neesh” or “nitch” the meaning is exactly the same.
But understanding the real definition is only half the battle, because we need to know HOW to identify your niche and how it will help you attract more clients more easily and to become successful more quickly.
I’ll cover all the basics here in this episode, but if you’d like my help to really nail down your niche then join me for my upcoming Nail Your Niche challenge over in my Facebook group.
Listen to thi...2021-07-0715 minTHE BEAUTY BUSINESS PODCASTBBP 124 : How to Nail Your Niche
Whether you pronounce it as “neesh” or “nitch” the meaning is exactly the same.
But understanding the real definition is only half the battle, because we need to know HOW to identify your niche and how it will help you attract more clients more easily and to become successful more quickly.
I’ll cover all the basics here in this episode, but if you’d like my help to really nail down your niche then join me for my upcoming Nail Your Niche challenge over in my Facebook group.
Listen to thi...2021-07-0715 minTHE BEAUTY BUSINESS PODCASTBBP 123 : Price Your Treatments Like a Sandwich
Before we start, let me ask you this question…
Is your beauty business really a business or more of a hobby or possibly even a charity?
I speak to business owners all the time who are not earning enough because they’re pricing your treatments all wrong.
Why are you devaluing your hard work?
Let’s get into the root cause of this common problem in the beauty industry. Let me mind shift your whole thought process around pricing in the next 27minuntes and 59 seconds.
In case you ar...2021-06-3028 minThe Beauty Business PodcastBBP 123 : Price Your Treatments Like a Sandwich
Before we start, let me ask you this question…
Is your beauty business really a business or more of a hobby or possibly even a charity?
I speak to business owners all the time who are not earning enough because they’re pricing your treatments all wrong.
Why are you devaluing your hard work?
Let’s get into the root cause of this common problem in the beauty industry. Let me mind shift your whole thought process around pricing in the next 27minuntes and 59 seconds.
In case you ar...2021-06-3028 minThe Beauty Business PodcastBBP 122 : Why You Should Give Away All Your Stuff?
In a world where information can be accessed with just a tap on your phone and you can learn anything from a bit of time on YouTube, what are people paying for these days?
The answer is convenience.
The great news is that this is extremely liberating, because it means you can share your amazing knowledge for free which will increase your business exposure, grab attention and actually help make you MORE money.
In this podcast, I will share with you tips on how to get your head around this and...2021-06-2321 minTHE BEAUTY BUSINESS PODCASTBBP 122 : Why You Should Give Away All Your Stuff?
In a world where information can be accessed with just a tap on your phone and you can learn anything from a bit of time on YouTube, what are people paying for these days?
The answer is convenience.
The great news is that this is extremely liberating, because it means you can share your amazing knowledge for free which will increase your business exposure, grab attention and actually help make you MORE money.
In this podcast, I will share with you tips on how to get your head around this and...2021-06-2321 minThe Beauty Business PodcastBBP 120 : 4 Simple Steps to Easier Sales
Do you LOVE selling to your clients?
It’s difficult. You feel awkward. After-all, they’ll let you know if they want to buy something.
But then, it would really help your business if you actually made a bit more profit?
Having the right mindset around selling changes everything and will help you conquer any fear and awkwardness you might have as well as actually providing a solution to your client’s problems.
I’m no sales expert, but I do have simple sales strategies that have helped me get more...2021-06-0922 minTHE BEAUTY BUSINESS PODCASTBBP 120 : 4 Simple Steps to Easier Sales
Do you LOVE selling to your clients?
It’s difficult. You feel awkward. After-all, they’ll let you know if they want to buy something.
But then, it would really help your business if you actually made a bit more profit?
Having the right mindset around selling changes everything and will help you conquer any fear and awkwardness you might have as well as actually providing a solution to your client’s problems.
I’m no sales expert, but I do have simple sales strategies that have helped me get more...2021-06-0922 minThe Beauty Business PodcastBBP 115 : Using Deadlines to Get It Done
Does the word “Deadline” fire you up or freak you out?
In this week’s episode I share my terrible secret when it comes to getting stuff done that I’ve never shared publicly before.
But we’re friends right . . . you won’t judge?
I want to show you how you can use deadlines and a couple of other task completion hacks to get more of the right stuff done in less time by becoming a pro-active productivity pro.
It all comes down to understanding your own response to deadlines, whi...2021-05-0514 minThe Beauty Business PodcastBBP 100 : Ask Adam: A Beauty Business Podcast Special
The Beauty Business Podcast turns 100 today!
A sudden rush of nostalgia came over me after remembering that first episode I recorded way back in 2015 – it sounds terrible when listened back to it – but now to celebrate this momentous occasion, I am doing a special episode.
It’s normally me doing the interviews when I have guests on the show, but today I’m sitting in the guests chair and YOU are in the hosts chair . . . you are asking the questions, and I’m providing the answers (and the entertainment)
I said you could...2020-10-271h 05THE BEAUTY BUSINESS PODCASTBBP 100 : Ask Adam: A Beauty Business Podcast Special
The Beauty Business Podcast turns 100 today!
A sudden rush of nostalgia came over me after remembering that first episode I recorded way back in 2015 – it sounds terrible when listened back to it – but now to celebrate this momentous occasion, I am doing a special episode.
It’s normally me doing the interviews when I have guests on the show, but today I’m sitting in the guests chair and YOU are in the hosts chair . . . you are asking the questions, and I’m providing the answers (and the entertainment)
I said you could...2020-10-271h 05The Beauty Business PodcastBBP 090 : What’s The Best Website Software To Use?
Welcome to Part 3 in our Website Mini-Series and today is the one you’ve been waiting for . .
This time we will be tackling the most asked question of all when you are planning to build a website for your beauty business – What’s the BEST website software to use?
Several factors come into play when you are looking for the one that suits your needs so I have made it into a point to research not only the pros and cons of each option, but I actually tested then and checked out other reviews...2020-05-1643 minThe Beauty Business PodcastBBP 088 : Does Your Website Make You Money?Welcome to our latest mini-series all about websites. Our next few episodes are focusing in on this greatly over looked aspect of your business.
With the influx of social media apps here and there, websites are now being neglected or worse – forgotten.
But do you know that over 80% of people check out your website before they make a booking with you? And if they don’t like what they see, or can’t find the info they need right away, they ain’t booking.Google told me so!
Now, if you are still skeptical...2020-04-2335 minThe Beauty Business PodcastBBP 080 : Why Won’t My Clients Rebook?
In this 80th episode of The Beauty Business Podcast, let’s dive into what rebooking really means for your business while identifying the reasons why your clients aren’t rebooking plus we take a look at the benefits of having your clients coming back more and more often that most people overlook.
I will also be sharing my NEW and improved Beaut Client CAlculator to predict exactly the number of clients you’ll need in order to reach those revenue goals you have.
Start Calculating with The Client Calculator here!
Aside from th...2020-02-0637 minThe Beauty Business PodcastBBP 078 : How to Set the Right Goals for YOU in 2020
Merry Christmas and Happy New Year. . . a little in advance as I know you are hustling for the holidays. ( More revenue…yay! )
Wow . . .can you believe it, 2020 is just a few days away. . .
What would you like to achieve next year?
Will 2020 be any different from this year?
Do you have a plan for 2020?
. . . or are you just HOPING 2020 is going to be better???
Let me help you with setting your goals for a successful 2020 . . . not only that, let me help you pick THE...2019-12-1233 minThe Beauty Business PodcastBBP 077 : 7 Ways to Prepare Your Business for The Holidays (a.k.a. The Alternative Christmas Episode)
As we bid farewell to November. . . here’s an episode to kickstart my favorite holiday. . . Christmas!
I am officially starting the holiday season with a Christmas related episode. . . (cue in some Christmas jingles).
If you are wondering why I named this episode as a.k.a The Alternative Christmas Episode. . . for the sole reason that I usually share tips on how to generate more revenue during December, however this one will focus on the other side of Christmas which sometimes we overlook or even pay no mind at all.
Since this is...2019-11-2727 minThe Beauty Business PodcastBBP 076 : How To Get Your Life And Your Business To Where You WANT It To Be!
EDITED ON PAGE: WANT TO GET MORE REVIEWS: Steal my script . . . https://beautybusinesssecrets.co/review-script
Welcome to another episode of The Beauty Business Podcast and this one’s a little bit different. While I love giving out practical and actionable tips or advice to make your business better. . . let’s get into some #RealTalk for a moment here.
There are just a few weeks left of 2019 and there’s been something on my mind as I attended a conference a few days ago. . . now I won’t spoil the story here as you ne...2019-11-2127 minThe Beauty Business PodcastBBP 010 : The 4 Pricing Mistakes Salon Owners Make
The Intro Bit . . .
How did you set the prices you charge for your treatments in your beauty business or salon?
Did you make one of these classic mistakes?
Don’t worry if you did . . . it’s perfectly normal to do so. It could mean that your prices are too low and in this episode I explain exactly why.
I also tell you about the ONLY thing that matters when setting your treatment prices!
The Show Notes . . .
The Assumption I made about your prices (from...2016-04-1633 min