Shows
Thought LitersWhy Do Prisoners Get 20x More Playtime than Kids? | Thought Liters | Ketaki Desai, CEO of DashstromVote for Adam to be Thought Leader of the Year: https://technical.ly/voteToday: Prisoners get 2 hours of outdoor time a day. Kids get less than 7 minutes. How did we get here? And how do we fix it?In this episode of Thought Liters, Adam Conner shares a flight with Ketaki Desai, CEO of Dashstrom, to break down the crisis of "safetyism" and the loss of play. From the psychological impacts of over-parenting to the science of neuroplasticity, we explore how to rewire the next generation for resilience.
2025-11-1947 min
Authentic AvenueThe DNA of an Authentic Leader: Callie Schweitzer, LinkedInLinkedIn | Callie Schweitzer, Senior Marketing Editor, LinkedIn News
On today's Authentic Avenue podcast, Adam brings his career full-circle. Our guest is Callie Schweitzer, Senior Marketing Editor for LinkedIn News. (Adam had his first professional experience at LinkedIn in 2013, as an intern in NYC!)
Today, Callie and Adam discuss what makes up the DNA of an authentic marketer, including specific examples of each (and specific people to follow on LinkedIn as inspiration). Also discussed: the Great Resignation / Reshuffle, aligning internal and external brand, marketing FOMO, and world-class advice.
Here are a few amazing marketers...
2021-06-2840 min
Authentic AvenueAdam Conner: Why Am I Here?Authentic Avenue Media | Adam Conner, Founder / Host / Self
If you’ve taken a glance at the title of today’s podcast, you’ll notice something slightly different -- the lack of a guest. No illustrious mind, no illuminating marketer. Instead, it’s my name -- and today, I’ll be telling, albeit briefly, my own story. After all, you may have wondered at one point or another -- what’s this guy doing this for? Why did he choose this path? And for goodness sake, why’s he doing it full time? All good questions. And perhaps I’ll boil it d...
2021-01-0815 min
Authentic AvenueChipotle | Adam Ornelas: Unwrapped | Influencer FocusChipotle | Adam Ornelas, Social Media and Influencer Strategist
Today on Authentic Avenue, I get to interview someone from what is possibly the most socially omnipresent brand I've ever seen. No matter where I go on social media (or the internet, really), there they are.
I'm referring to Chipotle (and you just might agree with me), and my guest today is 1 of their 3 web wizards. Adam Ornelas plays the part of Social Media and Influencer Strategist for the boss of the burrito and bowl, and he lets me in on just how the brand wrangles every...
2020-12-1026 min
Authentic AvenueRhone | Adam Bridegan: How to Inspire When Opportunity Comes KnockingRhone | Adam Bridegan, Chief Marketing Officer
You ever get advice on what to do “when opportunity comes knocking at your door”? I’ve got a real life example of someone who’s taken full advantage of it on today’s Authentic Avenue.
Rhone: A men’s apparel brand seeking to inspire others in the pursuit of progress.
On this episode you’ll meet another Adam: Adam Bridegan, their Chief Marketing Officer. He’s been through a fitness journey of his own -- and ever since Rhone as a career step knocked on his door, he’s been...
2020-10-1931 min
Authentic InfluenceREEF Chief Creative Officer Alan Philips: The Power of ProximityOn today's episode of Authentic Influence, Adam Conner is joined by Alan Philips, the Chief Creative Officer of REEF. REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States, and is aiming to connect the world to your block.
Today, you'll learn:
What is REEF? What does "connecting the world to your block" mean?
How the pandemic took REEF's vision for what might happen to neighborhood evolution over the next 5-10 years, and "accelerated positive change" to create that evolution in 5-10 weeks. How has the brand...
2020-08-1000 min
Authentic InfluenceCaraway Founder & CEO Jordan Nathan: Cooking with Customers, not ChemicalsOn today's episode of Authentic Influence, Adam Conner is joined by Jordan Nathan, the Founder & CEO of Caraway. Caraway is on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with.
Today, you'll learn:
How a brush with teflon poisoning led Jordan to found Caraway
Despite the fact that ceramic cookware has been around for ~10 years, how Jordan made Caraway stand out
As a digital-first business, how Caraway tells stories in a time when consumers simultaneously don't want to hear from brands...
2020-08-0600 min
Authentic InfluenceFunction of Beauty CMO Lorna Sommerville: How to Achieve Complete Custom CareOn today's episode of Authentic Influence, Adam Conner is joined by Lorna Sommerville, the Chief Marketing & Customer Experience Officer at Function of Beauty. Function of Beauty is the world’s most customizable hair care and body care brand.
Today, you'll learn:
Why Lorna chose Function of Beauty as her next play following years in CPG and, most recently, DTC leadership at Harry's
Lorna's leadership values; what makes a truly good marketing team?
How Function of Beauty builds truly 1:1 relationships beyond the initial data they receive (which leads to formulation of on...
2020-08-0400 min
Authentic InfluenceRakuten Rewards CMO Dana Marineau: "Influencers" and "influencers"On today's episode of Authentic Influence, Adam Conner is joined by Dana Marineau, the Chief Marketing Officer of Rakuten Rewards. Rakuten Rewards is a cash-back and shopping rewards company headquartered in San Mateo. Dana recently joined the org in June 2020.
Today, you'll learn:
Why Dana came to Rakuten after years at Credit Karma and EA. (Did you know Dana originally wanted to be a news anchor?) Plus, the new challenges which await Dana
Advice on becoming more authentic; specifically, how that translates to world-class leadership
The differentiation between "Influencers" (upper-case I...
2020-08-0300 min
Authentic InfluenceCleveland Cavaliers CMO Tracy Marek: Helping Communities Power ForwardOn today's episode of Authentic Influence, Adam Conner is joined by Tracy Marek, the Chief Marketing Officer of the Cleveland Cavaliers. The Cleveland Cavaliers are an American professional basketball team competing in the NBA.
Today, you'll learn:
Why Tracy joined the Cavs 17 years ago; the journey, including LeBron's impact
How Tracy guides her team to a culture of connecting directly and individually with every ticket holder and fan
Deep dive into how the Cavs stand tall on social issues; how they aim to be first in that respect
How...
2020-07-3000 min
Authentic InfluenceThirdLove Co-Founder and CEO Heidi Zak: Building a Better BraOn today's episode of Authentic Influence, Adam Conner is joined by Heidi Zak, the co-founder and CEO of ThirdLove. ThirdLove is an American company producing and selling bras, underwear, loungewear and nightwear. It has pioneered the sizing of bras in half cups.
Today, you'll learn:
How a poor experience on a trip to Victoria's Secret led to Heidi founding the company
The TL Effect: what is it? What was the inspiration for it? What does it benefit?
How ThirdLove harnesses the lightning of its wearers, who can't find a better fit...
2020-07-2800 min
Authentic InfluenceGood Man Brand CMO Nancy Richardson: How to Quarterback a BrandOn today's episode of Authentic Influence, Adam Conner is joined by Nancy Richardson, the Chief Marketing Officer of Good Man Brand. Good Man Brand provides game-changing comfort engineered to help you to achieve your personal best, and is on a mission to impact one billion lives.
Today, you'll learn:
What brought Nancy to Good Man Brand, including a rich history with individual learnings along the way; namely, "paid media is not a winning strategy," "make every dollar feel like 20," and "give people what they need, not what they necessarily want"
How the brand's...
2020-07-2700 min
Authentic InfluenceFanDuel CMO Mike Raffensperger: Bet on Brand LoveOn today's episode of Authentic Influence, Adam Conner is joined by Mike Raffensperger, the Chief Marketing Officer of FanDuel. FanDuel offers daily fantasy contests for cash prizes & legal wagering on sports betting markets for all major sports.
Today, you'll learn:
Why Mike joined FanDuel after stints within media, TV, and Amazon
As an "unabashed geek," what Mike is geeking out about right now in the marketing world
How Mike foresees the world of sports franchises coming together for official partnerships with betting partners (something which FanDuel is pioneering); plus, his...
2020-07-2300 min
Authentic InfluenceIndochino CEO Drew Green: Building a Winning FitOn today's episode of Authentic Influence, Adam Conner is joined by Drew Green, the CEO of Indochino. Indochino is the largest privately held custom apparel brand globally, specializing in made-to-measure clothing.
Today, you'll learn:
Why Drew came to Indochino; his thoughts on challenges and opportunities
How Drew has adapted the brand given the pandemic; plus, how the model is actually suited well to it
Given that personalization IS the brand, how that core value translates into the way consumers are encouraged to share about their experiences
What's next for...
2020-07-2100 min
Authentic InfluenceFabFitFun VP Marketing Leslie Emmons Burthey: How to Deliver HappinessOn today's episode of Authentic Influence, Adam Conner is joined by Leslie Emmons Burthey, the VP of Marketing at FabFitFun. FabFitFun is a subscription box of beauty, fashion, wellness, and fitness products which aims to deliver happiness and well-being to everyone, everywhere.
Today, you'll learn:
Why Leslie joined FabFitFun; what she loves about the brand
How the leadership of a team to connect authentically with consumers has changed through the pandemic; what are some new learnings?
The ways in which a community around FabFitFun has organically formed, even without the brand's...
2020-07-2000 min
Authentic InfluenceALOHA CEO Brad Charron: Let's Redefine the DietOn today's episode of Authentic Influence, Adam Conner is joined by Brad Charron, the CEO of ALOHA. ALOHA is a consumer goods brand offering lines of clean, plant-based protein products.
Today, you'll learn:
Brad's journey to ALOHA; how he focused the brand from a general marketplace to its current selection
How ALOHA's focusing flowed through to its culture (even before the pandemic); how that has benefited the brand
How ALOHA has leaned into the renewed importance on health during COVID, and has sought to redefined what "diet" means
The...
2020-07-1600 min
Authentic InfluenceBaublebar Co-Founder Daniella Yacobovsky: Smiles as AccessoriesOn today's episode of Authentic Influence, Adam Conner is joined by Daniella Yacobovsky, the co-founder of Baublebar. Baublebar is a jewelry and accessories company which designs products that help their community experiment with fashion and personal style.
Today, you'll learn:
The founding story of Baublebar; what it is, and why Daniella founded it after years in finance
How Baublebar has navigated the ebbs and flows of social commerce and influencers through the ten years of its existence. How has it ridden the trends? What elements of the customer experience have changed the most?
2020-07-1400 min
Authentic InfluenceTorchy's Tacos CMO Scott Hudler: How to Be Damn GoodOn today's episode of Authentic Influence, Adam Conner is joined by Scott Hudler, the Chief Marketing Officer of Torchy's Tacos. Torchy's is a "craft casual" concept focused on one thing and one thing only: damn good food.
Today, you'll learn:
Why Scott ventured to Torchy's following years in CPG and large restaurant chain
What is "craft casual"? How is Torchy's hoping to build that model out?
The "Damn Good" mantra; how it overlaps with the way Scott thinks about building brands; how "damn good" extends to the customer experience and innovation...
2020-07-1300 min
Authentic InfluencePurple VP of Brand Burke Morley: No Longer a SleeperOn today's episode of Authentic Influence, Adam Conner is joined by Burke Morley, the VP of Brand and Executive Creative Director at Purple. Purple is an American comfort technology company based in specializing in the direct-to-consumer sale of mattresses, seat cushions, back cushions, pillows and platform bases.
Today, you'll learn:
Burke's journey to Purple; with a number of industries' worth of experience, is there a common link between the jobs on Burke's resume?
Burke's many hats at Purple; how he leans in to "getting as interesting as possible"
As Purple grows...
2020-07-0900 min
Authentic InfluenceTULA Skincare Founder Dr. Roshini Raj and CEO Savannah Sachs: People and ProbioticsOn today's episode of Authentic Influence, Adam Conner is joined by TULA Skincare's founder, Dr. Roshini Raj, as well as its CEO Savannah Sachs. TULA Skincare is a personal wellness brand offering clean + effective probiotic skincare made with superfoods.
Today, you'll learn:
Why Dr. Raj founded TULA; the discoveries about probiotics' effects on skincare and the opportunity therein; Savannah's journey to join the brand
How the brand leans in to the current trend of self-care during the pandemic
How TULA works with influencers as a means of advancing the brand, given...
2020-07-0700 min
Authentic InfluenceThrive Market CMO Amina Pasha: Melding Mission and MembersOn today's episode of Authentic Influence, Adam Conner is joined by Amina Pasha, the Chief Marketing Officer of Thrive Market. Thrive Market is an American e-commerce membership-based retailer offering natural and organic food products.
Today, you'll learn:
Amina's journey to Thrive Market; a description of the business
Thrive Market's unusual, yet effective early investors: how they made for a foundation of authentic word-spreading
How membership is prioritized at the brand; how to empower members to serve as brand ambassadors, including standout stories
How Thrive Market is activating the voices...
2020-07-0600 min
Authentic InfluenceNYCFC VP Marketing Sarah Bishop: Kicking Back OffOn today's episode of Authentic Influence, Adam Conner is joined by Sarah Bishop, the VP of Marketing for NYCFC. NYCFC, or New York City Football Club, is an American professional soccer club based in New York City that competes in Major League Soccer, the highest level of American soccer, as a member of the league's Eastern Conference. This is Sarah's first season at the helm.
Today, you'll learn:
Sarah's journey to NYCFC; why sports?
How to market a sport right now: a product which cannot exist on the pitch
Standout stories...
2020-07-0200 min
Authentic InfluenceSynchrony CMO Bart Schaller: There Are No New IdeasOn today's episode of Authentic Influence, Adam Conner is joined by Bart Schaller, the CMO of Synchrony. Synchrony is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products.
Today, you'll learn:
Bart's steering of Synchrony from the GE days through its separation from the industrial giant; how that impacted its business
How Synchrony shifted its model to become closer to B2B2C; how that translated to a purpose statement transformation into a more-encompassing vision statement
2020-06-3000 min
Authentic InfluenceVisible CMO Minjae Ormes: Actions Before WordsOn today's episode of Authentic Influence, Adam Conner is joined by Minjae Ormes, the Chief Marketing Officer of Visible. Visible is a Verizon-owned prepaid wireless provider.
Today, you'll learn:
Minjae's journey to Visible
How Visible strives to disrupt wireless and serve people in the simplest way possible
The "actions before words" which Visible has taken given recent contexts, including supporting small businesses and entrepreneurs
How culture plays a role every step of the way when it comes to building and defining the brand
How Visible reaches out...
2020-06-2900 min
Authentic InfluenceGM CMO Deborah Wahl: Be the SunOn today's episode of Authentic Influence, Adam Conner is joined by Deborah Wahl, the Global CMO of General Motors. GM is a Detroit-based American automotive giant housing such brands as Cadillac and Chevrolet.
Today, you'll learn:
After spending years in automotive before exploring other industries (including a stint at McDonald's), what sparked Deborah's return to auto? Why GM?
Given pressures on the auto industry, how Deborah instills hope and inspires the same confidence and creativity which has allowed GM to shine -- including an important mantra: Be the Sun (inspired by a mentor...
2020-06-2500 min
Authentic InfluenceNext Insurance CMO Melanie Chase: Giving Back to Small BusinessOn today's episode of Authentic Influence, Adam Conner is joined by Melanie Chase, the Chief Marketing Officer of Next Insurance. Next Insurance is an online insurance provider for small businesses and contractors. This is also Melanie's first ever podcast!
Today, you'll learn:
Why Melanie joined Next after years in CPG and tech; how Next's offering makes it similar to a more stereotypical consumer brand
COVID's undeniable inordinate impact on small business and entrepreneurs; what they'll learn the most from this crisis
How Next is contributing to the community; in particular, their...
2020-06-2300 min
Authentic InfluenceSun Basket SVP of Growth Vanessa Meyers: Making the Most of Service MomentsOn today's episode of Authentic Influence, Adam Conner is joined by Vanessa Meyers, Senior Vice President of Growth at Sun Basket. Sun Basket is a San Francisco-based subscription meal delivery service that ships members fresh organic and sustainable ingredients and recipes every month, allowing them to cook their own meals.
Today, you'll learn:
What Sun Basket is; what about food drew Vanessa in to the brand after working across consulting, hospitality, and transportation
The importance of "service moments" to a brand; how Sun Basket taps into them; what has changed during COVID
2020-06-2200 min
Authentic InfluenceVINEBOX and Usual VP Growth Kenzie Hagan: Red, White, and YouOn today's episode of Authentic Influence, Adam Conner is joined by Kenzie Hagan, the VP of Growth at VINEBOX and Usual Wines. VINEBOX and Usual Wines, which are linked brands, offer wine sampler and by-the-glass subscriptions.
Today, you'll learn:
What about wine, this business model, and growth as a function is of particular interest to Kenzie
Ways in which the pair of brands listen to consumers (including the increasing importance of SMS. read: a wine hotline!) and share stories of their subscribers
Given recent unrest and protests, the ways in which...
2020-06-1800 min
Authentic InfluencePerformance Kitchen SVP Brand and Digital Marketing Lawrence Scotland: People, Pros, and ProteinOn today's episode of Authentic Influence, Adam Conner is joined by Lawrence Scotland, Senior Vice President of Digital and Brand Marketing at Performance Kitchen. Performance Kitchen is a Vancouver-based nutritious frozen prepared meals brand focused on powering active lives inspired by the Mediterranean diet.
Today, you'll learn:
Lawrence's journey to Performance Kitchen; how the brand evolved based on consumer insights around health
What is important to Lawrence when finding the right career move; specifically, the importance and priority of purpose as a part of that search; how Lawrence brings purpose to the brand
2020-06-1600 min
Authentic InfluenceNASCAR CMO Jill Gregory: Dropping the FlagOn today's episode of Authentic Influence, Adam Conner is joined by Jill Gregory, the Chief Marketing Officer of NASCAR. NASCAR, or The National Association for Stock Car Auto Racing, is America's foremost auto racing sanctioning body. It is also a sport of which this podcast's host is a lifelong fan. This interview was recorded on Thursday, June 11, the day after NASCAR banned the Confederate flag at its events and properties.
Today, you'll learn:
How Jill came to NASCAR; how she got to know the sport
How NASCAR provides an unmatched experience to fans...
2020-06-1500 min
Authentic InfluenceStuart Foster: Throw Out Your PlaybooksOn today's episode of Authentic Influence, Adam Conner is joined by Stuart Foster for a discussion on how service-based industries will need to rewrite their playbooks as the world reopens. Stuart was most recently Chief Marketing Officer of Topgolf, and previously spent years in the marketing leadership team at Hilton.
Today, you'll learn:
Stuart's thoughts on current marketing playbooks; why he believes they should be thrown out
The years of marketing education currently being absorbed in weeks and months of time; the interim playbooks which service-based industries (travel, hospitality, restaurants, entertainment) will need...
2020-06-1100 min
Authentic InfluenceBeachbody CEO Carl Daikeler: Let Your Flaws ShowOn today's episode of Authentic Influence, Adam Conner is joined by Carl Daikeler, the CEO and Co-Founder of Beachbody. Beachbody is a platform offering home workout videos and nutrition guides.
Today, you'll learn:
Why Carl founded Beachbody (which includes the admission that he, himself, isn't a fitness guy)
The growing importance of fitness at home in the current context (and how it's been reflected in Beachbody's growth)
Standout stories of Beachbody consumers, plus how these individual stories are leveraged by the brand
The balance between mega-influencers and regular people...
2020-06-0900 min
Authentic InfluenceEmbark Founder & CEO Ryan Boyko: Keeping Your Hound HealthyOn today's episode of Authentic Influence, Adam Conner is joined by Ryan Boyko, the Founder & CEO of Embark. Embark offers dog DNA testing services to consumers, breeders, and veterinarians, and strives to be the world leader in dog genetics.
Today, you'll learn:
Why Ryan founded Embark; how it started with a passion for data and how a consumer-facing pet health brand was a by-product of that
The stories of dog owners for whom Embark was a literal life-saver; how Embark takes advantage of these stories
How Embark is also striving...
2020-06-0800 min
Authentic Influence7-Eleven CMO Marissa Jarratt: Activate AwesomeOn today's episode of Authentic Influence, Adam Conner is joined by Marissa Jarratt, the Chief Marketing Officer of 7-Eleven. With a total of 70,000 locations worldwide, 7-Eleven is the world's largest convenience brand.
Today, you'll learn:
How 7-Eleven's locations are propping up neighborhoods during quarantine
The "mental second gear" that kicks in when thinking about 7-Eleven; the memories people associate with the brand. (Mine is getting ice as part of my yearly summer vacation -- did you know 7-Eleven started as an ice house?) Plus how that type of story drew Marissa in to...
2020-06-0400 min
Authentic InfluenceAllume Founder & CEO Mauria Finley: Get Your Style On!On today's episode of Authentic Influence, Adam Conner is joined by Mauria Finley, the Founder & CEO of Allume. Allume is a personal styling and fashion service helping women feel more confident and their best.
Today, you'll learn:
Why Mauria founded Allume; how folks interact with a styling service right now given most folks aren't out and about
How a high level of service develops loyalty beyond a simple string of transactions; the extent to which it will cement brands in consumers' minds going forward
Notable stories about Allume consumers; Mauria's...
2020-06-0200 min
Authentic InfluenceMicrosoft Chief Brand Officer Kathleen Hall: Teaming UpOn today's episode of Authentic Influence, Adam Conner is joined by Kathleen Hall, the Chief Brand Officer of Microsoft. True to form, Microsoft Teams was used for the recording, for which the show has its first video asset!
Today, you'll learn:
Kathleen's journey to Microsoft, and how going into advertising broke her dad's heart; why Kathleen loves advertising
Kathleen's favorite moments with Microsoft thus far through her time from the Vista days to today
How being more digitally connected is actually making conversations and interactions more intimate
How Microsoft...
2020-06-0100 min
Authentic InfluenceReturn on Responsibility: Communitas Global Founder Julie HallOn today's episode of Authentic Influence, Adam Conner is joined by Julie Hall, the founder of Communitas Global. Communitas helps businesses connect with their authentic purpose, core values, and guiding principles to drive meaningful, sustainable growth.
Today, you'll learn:
Why Julie founded Communitas following 25 years in advertising in PR; the concept of "corporate conscience"
The importance of practicing what you preach, as a company
Given the current context, thoughts on brands fronting caring to gain value and share, versus actually practicing this same concern for workers before preaching it across the...
2020-05-2800 min
Authentic InfluenceLend Me Your Peers: Quicken Loans CMO Casey HurbisOn today's episode of Authentic Influence, Adam Conner is joined by Casey Hurbis, the Chief Marketing Officer of Quicken Loans. Quicken Loans is America's largest lender.
Today, you'll learn:
Casey's journey to Quicken Loans; the mantras and principles which Casey carries with him every day, and instills in his team, to get better (specifically, the 19 "ism"s)
Casey's recollections on his favorite moments with the brand, particularly their recent Super Bowl spot with Jason Momoa (which he noted as the toughest 60 seconds of a marketer's life)
From the highest-profile moments to...
2020-05-2700 min
Authentic InfluenceFashion and Farmetes: FARM Rio Global CEO Fabio BarretoOn today's episode of Authentic Influence, Adam Conner is joined by Fabio Barreto, the CEO of FARM Rio Global. FARM Rio is Brazil's most beloved clothing and lifestyle brand -- and Fabio is responsible for extending that brand love and lifestyle worldwide.
Today, you'll learn:
Fabio's journey to FARM Rio; how it has developed from a fashion brand to a complete lifestyle
The Farmetes: who they are, how they interact with the brand, and how FARM elevates their stories
Fabio's quest to take FARM beyond Brazil and stretch it worldwide; what...
2020-05-2600 min
Authentic InfluenceBridesmaid for Each Other: Brideside Founders Nicole Staple and Sonali LambaOn today's episode, Adam Conner is joined by Nicole Staple and Sonali Lamba, the founders of Brideside. Brideside is an all-channel concierge service providing peace of mind to bridal parties all over the world.
Today, you'll learn:
Why Nicole and Sonali founded Brideside
The ways in which Brideside is "unapologetic" in the ways it goes to market
The stereotypes about the bridal industry which Brideside is seeking to break
The ways in which Brideside highlights its customers and prioritizes inclusivity
As always, advice on how to build...
2020-05-2100 min
Authentic InfluenceWhere My Dogs At: BARK Founder Henrik WerdelinOn today's episode, Adam Conner is joined by Henrik Werdelin, the founder of BARK. BARK is one of the fastest growing pet brands out there today, creating products and experiences that foster the health and happiness of dogs everywhere.
Check out Henrik's new book, "The Acorn Method: How Companies Get Growing Again" on Amazon: https://www.amazon.com/Acorn-Method-Companies-Growing-Again-ebook/dp/B086L2WKSL.
Today, you'll learn:
How Henrik came to found BARK, and how it all started on a cruise ship
Learnings from building an unexpectedly blockbuster business
The...
2020-05-1900 min
Authentic InfluenceBurgers and Salads and Bowls, Oh My: B.GOOD CMO Hadrien DelandeOn today's episode, Adam Conner is joined by Hadrien Delande, the Chief Marketing Officer of B.GOOD. B.GOOD is a farm-to-table restaurant chain committed to "Food with Roots."
Today, you'll learn:
Hadrien's journey to B.GOOD; community efforts in the current context including grocery delivery
How B.GOOD builds relationships generally and tactically; how they amplify consumer voice
Somewhat unique advice as to how to become a better marketer, given Hadrien's global experience
Be sure to stay subscribed for more content and thought leadership like this, and do...
2020-05-1800 min
Authentic InfluenceRunning Together While Apart: Saucony CMO Don LaneOn today's episode, Adam Conner is joined by Don Lane, the CMO of Saucony. Saucony is an American manufacturer of athletic shoes.
Today, you'll learn:
Don's journey to Saucony; what he loves about footwear
Saucony's adjustments given COVID, plus the benefits provided to the running community in these times via forced growth
How Saucony highlights the stories of regular runners, amateur to professional
How Don ramped up into running and how you can too; the ways Saucony can help
As always, advice on how to be a...
2020-05-1400 min
Authentic InfluenceHow to Be Authentically Cool: DraftKings CMO Tom GoeddeOn today's episode, Adam Conner is joined by Tom Goedde, the CMO of DraftKings. DraftKings (Nasdaq: DKNG) is an American daily fantasy sports contest and sports betting provider.
Today, you'll learn:
Tom's journey to DraftKings, which involves a lot of video games!
What about video gaming translates well (or doesn't) to online betting gaming
How DraftKings is adapting to COVID, including how e-sports have come into the fold
The games Tom most wants to see included in DraftKings' coverage
As always, advice to be a more authentic...
2020-05-1200 min
Authentic InfluenceBeauty, Boxed: Birchbox President Allison EdgertonOn today's episode, Adam Conner is joined by Allison Edgerton, the President for the US at Birchbox. Birchbox is a New York City based online monthly beauty subscription box for both men and women.
Today, you'll learn:
Ali's journey to Birchbox; what prior experience from disparate industries translated well into subscription beauty, plus what was brand new
How Birchbox personifies its core, casual consumer (including an interesting name and character)
How the brand differentiates conversations within its consumers and subscribers, even those within its core focus
How Birchbox harnesses...
2020-05-1100 min
Authentic InfluenceGiving Delivery a Shot: Drizly CMO Scott BraunOn today's episode, Adam Conner is joined by Scott Braun, the Chief Marketing Officer of Drizly. Drizly is an alcohol e-commerce platform operating in over 100 markets across the United States and Canada, known as the "Amazon for liquor."
Today, you'll learn:
Scott's journey to Drizly; why it's an exciting time for the brand
The ways in which Drizly uses regulation to its advantage by purposely differentiating the conversations it has with its consumers
Drizly's response to COVID
Given the brand's recent growth, how it is harnessing the groundswell that...
2020-05-0700 min
Authentic InfluenceThe Tito's of Tequila? Dano's Tequila CMO Conley FitzpatrickOn today's episode, a bonus edition for Cinco de Mayo. Adam Conner is joined by Conley Fitzpatrick, the Chief Marketing Officer of Dano's Tequila. Today, Conley chats about breaking in to the craft spirits category during this time -- plus the ways the up-and-coming brand is currently building relationships.
Check out the Dano's virtual happy hours! Here's the link on Facebook https://www.facebook.com/events/1301923573330861/, and the link on Zoom https://zoom.us/j/651931228?pwd=c1ViaG9FaU9jZlZ5Y24yNk5YN2RQQT09.
Today, you'll learn:
Conley's journey to Dano's; why Conley...
2020-05-0500 min
Authentic InfluenceTransforming Smiles and Changing Lives: Align Technology Chief Product, Innovation and Marketing Officer Raj PudipeddiOn today's episode, Adam Conner is joined by Raj Pudipeddi. Raj is the Chief Product, Innovation & and Marketing Officer for Align Technology, the makers of Invisalign. In this episode, Raj talks about Align's ever-smiling patients and the lives the brand vastly improves -- while sharing stories along the way.
Today, you'll learn:
Raj's truly global journey across industries and roles on the way to Align
The breadth of Raj's role, and all that it encompasses; how it has contributed to Align's speed of transformation
The standout "authentic communications" that come...
2020-05-0400 min
Authentic InfluenceOn Reservations and Dreams: Kayak and OpenTable SVP of Marketing Jessica JensenOn today's episode, Adam Conner is joined by Jessica Jensen, SVP of Marketing for Kayak and OpenTable. In this episode, we dream about where we'd like to eat and travel once COVID is behind us -- and learn about how the brands capture authentic moments.
Today, you'll learn:
Jessica's journey; specifically how she came to be at the helm of two different brands
Jessica's guiding principles as a brand builder
How Kayak and OpenTable are adapting to COVID, including grocery reservations and a "travel escape" hub, as well as learnings which...
2020-04-3000 min
Authentic InfluenceOnline Class is in Session: Coursera CMO Kim CaldbeckOn today's episode, Adam is joined by Coursera CMO Kim Caldbeck. In this episode, Kim describes how the online learning platform is supporting students during this time.
Today, you'll learn:
How Coursera is responding to COVID-19; free resources, including a class on happiness
What Kim looks for in fellow tech leaders
How Coursera captures and amplifies the examples of its students, including a few standout stories
As always, advice on building more authentic brands
Be sure to stay subscribed for more content and thought leadership like this...
2020-04-2700 min
Authentic InfluenceCaptain of the Uncalm Sea: Clorox VP, GM DTC Jackson JeyanayagamOn today's episode, Adam is joined by Jackson Jeyanayagam, VP and GM over DTC at Clorox. In this episode, Jackson talks about how Clorox approaches DTC differently and gives some world-class education on how to stay well-rounded professionally.
Today, you'll learn:
Jackson's journey to Clorox following extensive experience on the agency side as well as being a CMO in DTC
How Clorox approached DTC different than other legacy CPGs; marrying the agile DTC style with the legacy CPG stereotype of slow-moving bureaucracy
Balancing how to be professionally well-rounded while avoiding becoming...
2020-04-2300 min
Authentic InfluenceBuilding an Ivy League Brand: Harvard Business School Chief Marketing and Communications Officer Brian KennyOn today's episode, Adam Conner is joined by Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business School. In this episode, Brian teaches Adam the intricacies of marketing an educational institution, something which Adam hasn't learned before.
Be sure to check out Brian's podcast, Cold Call from Harvard Business School. Check it out here: https://hbswk.hbs.edu/Pages/browse.aspx?HBSContentType=Cold%20Call%20Podcast.
Today, you'll learn:
Brian's journey to Harvard, which includes not ever intending to go into marketing and never having taken a marketing class
Brian's...
2020-04-2000 min
Authentic InfluenceFrom DTC to CBD to Direct-to-Employee: NatureBox CEO John OcchipintiOn today's episode, Adam Conner is joined by John Occhipinti, the CEO of NatureBox. NatureBox is the ultimate resource for healthy and clean snacks including adaptogenics, functional food, and CBD snacks.
Today, you'll learn:
John's journey to NatureBox; his reasons for moving from board to exec team, and his thoughts on company values and how they get affected once injected with capital
How NatureBox has adapted in COVID from DTC to DTE, and the benefits that direct-to-employee commerce could bring
What are adaptogenics; the personal connection to why John became invested...
2020-04-1600 min
Authentic InfluenceFocaccia and a Fireplace: Panera Bread SVP Marketing Chris HollanderOn today's episode, Adam Conner is joined by Chris Hollander, the SVP of Marketing at Panera Bread.
Today, you'll learn:
Chris's journey to Panera; the values he hopes the cafés instill (hope, inspiration, etc)
The importance of getting to know the consumer, generally, especially in fast casual
The ways Panera encourages its consumers to share their story (especially an idea he encourages you to steal!)
Ways Panera is building 1:1 relationships and activating its 19 million "e-marketable" customers
As always, advice on how to be a more authentic m...
2020-04-1300 min
Authentic InfluenceNavigating Crisis: Wells Fargo CMO Jamie MoldafskyOn today's episode, Adam Conner is joined by Jamie Moldafsky, the Chief Marketing Officer of Wells Fargo.
Today, you'll learn:
Jamie's journey to Wells Fargo; how the journey to CMO was not always the plan
The specific moments in Jamie's career which launched her to today; also, the most teachable moments
The biggest thing Jamie learned during Wells Fargo's recent account fraud crisis
The principles Jamie instills in her team to reach people authentically, given her experience across multiple crises
The ways Wells Fargo leverages real consumer journeys in its marketing
As always, advice on how...
2020-04-0600 min
Authentic InfluenceTurn to the Nerds: NerdWallet CMO Kelly GilleaseOn today's episode, Adam Conner is joined by the CMO of NerdWallet, Kelly Gillease.
Today, you'll learn:
Kelly's journey to NerdWallet; her path through several successful internet companies; plus, what makes them successful
The spectrum of offerings NerdWallet brings to market; insight on how NerdWallet offers value to consumers regardless of whether or not it directly benefits the bottom line
NerdWallet's strengths and opportunities with regard to marketing through the voice of the consumer
What Kelly envisions as trends in marketing change over the next few years
Advice on how to be a more authentic marketer
2020-03-3000 min
Authentic InfluenceThe Future of DTC: Jodi Goldberg, Google Head of Industry, DTC eCommerceOn today's episode, Adam Conner is joined by Jodi Goldberg, Head of Industry over DTC eCommerce at Google.
Today, you'll learn:
Jodi's path to leading DTC for Google; career advice, including how to look for the next job beyond the next job as well as embracing what others don't want to do
What excites Jodi about DTC; what the biggest strategic opportunities for the industry are
Examples of who, in DTC, are leading the charge
Some of the ways Google partners with DTC, including a description of Google Discover Ads. Learn more here: https://support.google...
2020-03-2300 min
Authentic InfluenceSpecial Edition: The Viral EffectOn today's episode: Bold, Effective Action in a Global Pandemic. How best-in-class CMOs and CDOs will respond to the COVID-19 crisis to support their stakeholders now while investing for the long-term too. This is a special edition of Authentic Influence.
Adam Conner is joined by perspectives from Andrew Essex (Founder and CEO of Plan A; former CEO of Droga5; current Ad Council Board Member) and Mike Shields (CEO of Shields Strategic Consulting).
Today, you'll learn about four secular trends which, though already occurring, have been pulled forward due to this crisis, leading to peer marketing...
2020-03-1700 min
Authentic InfluenceGet Pumped: Jeremy Tucker, CMO of Planet FitnessOn today's episode, Adam Conner is joined by Jeremy Tucker (who goes by JT), the Chief Marketing Officer of Planet Fitness.
Today, you'll learn:
JT's path to Planet Fitness from a multitude of disparate industries; what inspired him to get into fitness
The differences (or lack thereof) between the consideration in the purchase path between large-ticket items like a car, and smaller-ticket item like a gym membership
How Planet Fitness strives to break through the noise in gym competition
The Lunk Alarm; how Planet Fitness keeps members comfortable and not feeling judged
JT's philosophy on keeping...
2020-03-1200 min
Authentic InfluenceA Message from the King: Fernando Machado, CMO of Burger KingOn today's episode, Adam Conner is joined by Fernando Machado, CMO of Burger King.
Today, you'll learn:
The inspiration behind the "Moldy Whopper" campaign
Fernando's strategic emphasis on the "authentic and real" nature of food
What excites Fernando about Burger King's culture today
What BK is doing to build more direct relationships with the consumers who walk into their restaurants
Burger King's use of "social listening" and amplification of consumer stories
Advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do...
2020-03-0500 min
Authentic InfluenceThe Soulful Art of Persuasion: Jason Harris, Mekanism Co-Founder & CEOOn today's episode, Adam Conner is joined by Jason Harris, Co-Founder and CEO of Mekanism.
Mekanism is an agency which creates advertising at the intersection of technology, design, culture, and brand stories, helping brands build loyalty, authenticity, and love. The approach is simple: The Soul & Science of Storytelling.
Today, you'll learn:
Jason's inspiration to write his recently-published book, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer
Jason's early interests in advertising; the story of Mekanism's founding
The ways in which Mekanism leverages real consumers within the work...
2020-03-0200 min
Authentic InfluencePutting the Us in Hummus: Roti Modern Mediterranean Head of Marketing and Brand Nico NietoOn today's episode, Adam Conner joined by Nico Nieto, the Head of Marketing and Brand for Roti Modern Mediterranean.
Today, you'll learn:
Nico's journey to Roti
How Nico captures the "punch in the face" feeling of trying a new exciting cuisine, and injects it into Roti's strategy
The vast array of ways Roti collects both quantitative and qualitative data on its passionate customers to inform marketing (as well as its menu through their Exploration Kitchen)
Advice on how to build an authentic brand, based on Nico's experiences (and mistakes)
Be sure to stay subscribed for...
2020-02-2700 min
Authentic InfluenceThe Future of Snacking: Mondelez Head of SnackFutures Innovation Brigette WolfOn today's episode, On today's episode, I'm joined by Brigette Wolf, the Head of SnackFutures Innovation at Mondelez International, for a conversation about the future of snacking and the communities that can be built therein.
Today, you'll learn:
What is SnackFutures? (And what is Mondelez??)
The team Brigette has built; the type of person who meshes well with incubating new brands within a large, legacy brand, plus the systems that break in the process
The "pivots" that come with building new products from the ground up within SnackFutures
How the team at SnackFutures finds the data...
2020-02-2400 min
Authentic InfluenceMaking Secondhand Second Nature: ThredUP President Anthony MarinoOn today's episode, I'm joined by ThredUP President Anthony Marino for a conversation on how the fashion resale marketplace is disrupting the world of consignment apparel and making secondhand more sexy.
Today, you'll learn:
Anthony's journey to ThredUP: specifically, how it started in his kitchen, and why he chose to jump from the Virgin family, and Sir Richard Branson's leadership, to come to the brand
The ups and downs of making ThredUP work as a business, especially early on
How ThredUP has leveraged the journeys and experiences of the consumers who have transacted over 100 million pieces...
2020-02-2000 min
Authentic InfluenceLili Tomovich on the Frozen Middle of HospitalityOn today's episode, I am joined by Lilian Tomovich. Lili was most recently Chief Experience & Marketing Officer of MGM Resorts International. Our conversation spans the hospitality and entertainment industries, and explores how customer experiences are tantamount to their growth and future.
Today, you'll learn:
Lili's experiences as part of the leadership team at MGM
What Lili means by building a brand "inside out" as a means of differentiation
How the hospitality industry gets as individual as possible in its curation of relationships with customers, featuring Lili's perspective from MGM
What the "frozen middle" customer segment...
2020-02-1800 min
Authentic InfluenceWhat's Cooking: Freshly CMO Mayur GuptaOn today's episode, I'm joined by Mayur Gupta, the Chief Marketing Officer of Freshly.
Today, you'll learn:
Mayur's journey to Freshly, especially the path from large legacy orgs to a smaller, more direct upstart
How the direct commerce landscape is merging with traditional marketing to be impactful to both the bottom line and the bond with consumers
The nuances between campaign-based marketing and "always-on" capacities, and how they can improve your strategy
How Freshly taps into consumer stories and amplifies them today
Advice on how to be a more authentic marketer and brand-building
Be sure...
2020-02-1300 min
Authentic InfluenceYes We Cannabis: Curaleaf CMO Jason WhiteOn today's episode, I am joined by the Chief Marketing Officer of Curaleaf, Jason White. Curaleaf is a leading vertically integrated cannabis operator in the United States.
This conversation was recorded in-person in Baltimore during the first week of Jason's tenure, and covers a broad variety of topics within cannabis and Jason's vision in the newly-created role.
Today, you'll learn:
What it was about cannabis that pulled Jason away from juggernaut brands and into a brand new space
The differences and similarities between the ways the cannabis industry and other, more legacy, industries are...
2020-02-1000 min
Authentic InfluenceAccepting the Mystery: Baboon to the Moon Co-Founder Michael KushnerOn today's episode, I'm joined by the Co-Founder of Baboon to the Moon, Michael Kushner. We discuss how the up-and-coming travel gear brand is bucking conventional thought in its quest to become a rocket-ship business.
Today, you'll learn:
Why Michael founded Baboon to the Moon; the inspiration
Michael's advertising background, and how it carried over into launching a brand; what stayed behind
How Baboon captures how its consumers ("athletes," as Michael calls them) true acceptances of adventure and mystery with the brand; the lack of influencer use
How the brand leans into the "experience economy"
Why...
2020-02-0600 min
Authentic InfluenceMore Room to Bloom: 1-800-Flowers CMO Amit ShahOn today's episode, I am joined by the Chief Marketing Officer of 1-800-Flowers.com, Amit Shah, for a conversation on how the flower frontrunner is seeking to become more than just your occasional gift guide.
Today, you'll learn:
Amit's journey to 1-800-Flowers.com, and what has kept him with the brand for nearly ten years
How the brand attempts to be a part of its consumers' lives beyond the stereotypical marquee events (Valentine's Day, etc)
How 1-800-Flowers leverages consumer stories as part of its own story
Advice on how to build a better...
2020-02-0300 min
Authentic InfluencePortraying Pet Parenthood: Petco CMO Tariq HassanOn today's episode, I'm joined by Tariq Hassan, the Chief Marketing Officer of Petco, for a conversation about how the "fur baby" brand captures the full-cycle experience of pet ownership through the stories of its customers.
Today, you'll learn:
Tariq's journey to Petco; what has translated well from his leadership in banking and technology to that of the pet world; what new things Tariq has learned
How Petco seeks to leverage both the joys and woes of pet parenthood in telling, and sharing, stories
How Petco builds direct relationships with its pet parents, and the balance...
2020-01-3000 min
Authentic InfluenceStories to Sink Your Teeth Into: SmileDirectClub CMO John SheldonOn today's episode, I'm joined by John Sheldon, the Chief Marketing Officer of SmileDirectClub, for a conversation about how the dental disruptor is turning smiles into stories.
Today, you'll learn:
John's journey to SmileDirectClub
John's values, how he builds teams, and "being inspired by the why"
The "sharp curves" John has experienced during his time at SmileDirectClub thus far, and how the brand has adapted
How SmileDirectClub fosters and circulates consumer stories, plus how the balance gets drawn between consumer perspectives and regulatory requirements
The power of purpose for the brand
Advice on how to build...
2020-01-2700 min
Authentic InfluenceBattling SIDS with Socks: Owlet Care CMO Kady SrinivasanOn today's episode, I'm joined by Kady Srinivasan, the Chief Marketing Officer of Owlet Care, for a conversation about how the infant consumer tech brand is using its product for good -- and capturing amazing stories along the way.
Today, you'll learn:
Kady's journey to Owlet Care; what Owlet brings to market
What Kady values and finds important when it comes to advancing Owlet's position in infant infrastructure
How Owlet hears countless stories of mothers and fathers whose childrens' lives were saved through its products, including how the brand dives into those stories on a secondary...
2020-01-2300 min
Authentic InfluenceShaking it Up with Shake Shack CMO Jay LivingstonOn today's episode, I'm joined by Jay Livingston, the Chief Marketing Officer of Shake Shack.
Today, you'll learn:
Jay's journey to Shake Shack, and his guiding principles
How authenticity factors into growth and hyper-growth
How Shake Shack encourages guests to share their experience through the product, and builds 1:1 relationships
The Shackmeister, and other kitchen innovation
The ways in which Shake Shack is purpose-driven
(Highlight) unique advice on how to build a better brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on...
2020-01-2100 min
Authentic InfluenceNHL CMO Heidi Browning Talks Hockey On and Off the IceOn today's podcast, I'm joined by the Chief Marketing Officer of the National Hockey League (NHL), Heidi Browning, for a conversation how the sport is more digitally forward than ever before.
Today, you'll learn:
What's new at the NHL; the newest ways in which fans can interact, including new tech partnerships and content experiences
The importance of authenticity to the NHL
How the voice of the fan is integrated into the brand, including one or two standout stories in particular
Advice on how to build more authentic relationships with your fans
Be sure to stay...
2020-01-1600 min
Authentic InfluenceResident CMO Gil Efrati on Making Consumers Feel Right at HomeOn today's podcast, I'm joined by Resident's Chief Marketing Officer, Gil Efrati.
Today, you'll learn:
Gil's journey to Resident from Google, and how the environments and dynamics changed between the external and internal nature of his partnership with the brand
A few of the early mistakes Gil learned from when jumping into the CMO role, and the new disciplines he picked up
How Resident creates community with its consumers, and how it weaves consumer stories into the overall brand message
Advice on how to be a more authentic marketer
Be sure to stay subscribed for...
2020-01-1300 min
Authentic InfluencePrimary Co-Founders Galyn Bernard and Christina Carbonell on Crafting Children's Clothing CultureOn today's podcast, I'm joined by Primary's co-founders and co-CEOs Galyn Bernard and Christina Carbonell for a discussion on how they built the children's clothing brand based on their own experience as moms, and how they tap into every mother's clothing journey today through their business.
Today, you'll learn:
Why Galyn and Christina came to found Primary (and why they chose to act as co-CEOs)
How the brand is grounded in inclusivity and simplicity as a mission; how to stand for all kids
How Primary defines authenticity
How Primary captures the stories of its customers, and...
2020-01-0900 min
Authentic InfluenceA Kentucky Fried Chat with KFC CMO Andrea ZahumenskyOn today's episode, we kick off 2020 with a brand that'll make you say YUM! It's KFC, and I'm joined by their CMO Andrea Zahumensky.
Today, you'll learn:
Andrea's journey to KFC; what drives her
How Andrea feels KFC lost their way, and how "Re-Colonel-ization" helped to bring the brand back to what matters
Interesting tactics to build community, like virtual influencers and branded video games
Andrea's vision for the future of KFC
How to be a more authentic leader
Be sure to stay subscribed for more content and thought leadership like this, and do please...
2020-01-0600 min
Authentic InfluenceGoldman Sachs Head of Brand and Marketing, Consumer and Investment Management, Dustin Cohn on Authentic Simplification of EducationOn today's episode, the final interview of 2019: a conversation with Dustin Cohn, Head of Brand and Marketing over Consumer and Investment Management at Goldman Sachs, on how to use financial education to launch and build a brand. Our specific focus is within Marcus, Goldman's online bank.
Today, you'll learn:
How Dustin saw Marcus as an opportunity to build a brand within a legacy umbrella, but without the legacy infrastructure
How Dustin's diverse industry executive experience plays to his advantage in the financial world -- and how consumer behavior transcends industry
The importance / definition of authenticity to...
2019-12-1900 min
Authentic InfluenceRhone CMO Adam Bridegan on Inspiring Others in the Pursuit of ProgressOn today's episode, I'm joined by Rhone CMO Adam Bridegan for a discussion on how the fitness apparel and premium activewear brand doesn't just talk the talk, but also walks the walk (or run).
Today, you'll learn:
How the opportunity literally came knocking on Adam's door
How Rhone is staying ahead of the curve when it comes to the rising tide of the activewear industry as a whole
Ways Rhone is fueling communities who collectively inspire others (including free workout classes!)
Testers, ambassadors, loyal consumers, and other cohorts Rhone mobilizes to spread an authentic message
Rhone...
2019-12-1800 min
Authentic InfluenceYelp SVP Marketing Dan Kimball on Fueling an Organic Review EngineOn today's episode, I'm joined by Yelp's SVP of Marketing Dan Kimball for a discussion on how the ruler of online reviews continues to move forward as an organic engine helping small businesses grow.
Today, you'll learn:
Dan's journey to Yelp, and reflections on his first year at the company
How Dan defines authenticity
How Yelp's "elites" bring credibility to the platform through their curation of local communities
Dan's vision for how Yelp can feature small businesses in its own marketing
Dan's outlook on Yelp over the next year
Advice on how to build an authentic...
2019-12-1600 min
Authentic InfluenceStance SVP Marketing Noelle Bates Talks Investing in the Sock Market (and more)On today's episode, I'm joined by Stance's SVP of Marketing, Noelle Bates, for a conversation on how the apparel brand (mostly known for its socks) gets to the customer level in building its communities from the ground up.
Today, you'll learn:
Noelle's journey to Stance; Stance's mission and Noelle's personal values
What apparel gets wrong, and how Stance avoids it
How Stance approaches partnerships (specifically through its "Punks and Poets" initiative)
How Stance strives to get to the customer level in building authentic relationships
What Stance has coming up down the line
Advice on how to...
2019-12-1200 min
Authentic InfluenceSpecial Edition: Faking AuthenticOn today's episode, a special edition of Authentic Influence: a deep-dive into what happens when a brand attempts to fabricate authentic moments in marketing, sparked by the recent backlash to Peloton's 2019 holiday ad.
The episode features three perspectives:
Andrew Essex, former CEO of Droga5; current CEO of Plan A, a creative holding company
Peter Horst, founder of CMO Inc.; former CMO of Capital One / Hershey / Ameritrade
Mike Shields, CEO of Shields Strategic Consulting; former advertising journalist for BI, WSJ, and AdWeek
Today, you'll learn:
The context of the Peloton ad, and the general reaction...
2019-12-0900 min
Authentic InfluenceChipotle CMO Chris Brandt on Food and Brand IntegrityOn today's episode, I'm joined by Chipotle CMO Chris Brandt for a conversation on how the brand seeks integrity in food and brand, and how it taps into its community of obsessive burrito-lovers.
Today, you'll learn:
Chris's path to Chipotle
Ways Chipotle captures customer sentiment
How authenticity for the brand starts in the kitchen
Chris's vision for the Chipotle of the future
Some trivia on Chipotle's founding that Adam didn't know before
Advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do...
2019-12-0500 min
Authentic InfluenceHelix Sleep Founders on Bedding, Branding, and the RestOn today's episode, I'm joined by all three founders of Helix Sleep: Adam Tishman, Kristian von Rickenbach, and Jerry Lin.
Today, you'll learn:
Why the trio founded Helix
Values they prioritize in building their team
Birch by Helix, its origins, and its future
Ways in which Helix creates community and collects data on its devoted sleepers
The blurring lines between marketing and customer experience
The outlook for Helix as a business
Advice from the founders
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and...
2019-12-0200 min
Authentic InfluenceRetail Store Tours Founder Dan Hodges on Retail InnovationOn today's episode, I'm joined by Dan Hodges, Founder and CEO of Retail Store Tours. It's fitting, being just two days from Black Friday, that we have a discussion on retail innovation and its progression in the US and abroad.
Today, you'll learn:
Dan's journey to found Retail Store Tours
Which retailers are best-in-class when it comes to in-store innovations
How DTC has developed in the brick-and-mortar world
The importance of sensory experience
How China is innovating in retail (and how it beats the US)
Changing consumer behavior in the US
What makes retail successful
...
2019-11-2700 min
Authentic InfluenceIpsy Chief Brand Officer Jenna Habayeb on the Beauty of Everyone as InfluencersOn today's episode, Ipsy's first Chief Brand Officer Jenna Habayeb joins me for a conversation on how the largest beauty subscription in the world leverages more than just mega-influencers as true brand partners.
Today, you'll learn:
Jenna's journey to Ipsy; what's new
How Jenna defines authenticity
When / where the beauty industry risks coming off as not authentic
Why Ipsy went with a Chief Brand Officer over a CMO, and Jenna's vision for the brand
Jenna's and Ipsy's perspective on the shifting balance between mega-followings and consumers as influencers
Advice on building more authentic relationships
Be...
2019-11-2500 min
Authentic InfluenceS'well CMO Josh Dean on Fashion Hydration and Brand SoulOn today's episode, S'well CMO Josh Dean joins me for a conversation on how the "original fashion hydration accessory" brand makes conserving cool.
Today, you'll learn:
Josh's journey to S'well
How S'well has created a category for itself, and how it continues to expand
Brand soul, and how Josh defines it (and how it is differentiated from brand purpose)
How Josh believes brands can truly individualize sustainability and each customer's impact on their world
The power of the climate crisis, and how millennials and Gen Z are on the driving edge of change
What Josh is...
2019-11-2100 min
Authentic InfluenceTinder CMO Jenny Campbell on Digital Dating CultureOn today's episode, Tinder CMO Jenny Campbell joins me to discuss how the brand is activating users in new and interesting ways as they lead the proliferation of digital dating culture across the globe.
Today, you'll learn:
Jenny's journey to Tinder; what's new
How Tinder builds community and changes tactics between geographies with well-defined digital dating culture and those just beginning to develop it
How, through initiatives like Swipe Night, Tinder seeks to build better relationships (and how the end of times served as an environment for starting something new)
Jenny's ambitions for Tinder going forward
...
2019-11-1800 min
Authentic InfluenceMargaux Co-Founders Alexa Buckley and Sarah Pierson on Grauxing UpOn today's episode, Margaux Co-Founders Alexa Buckley and Sarah Pierson join me for a discussion on how its thriving community of modern women has enabled the quickly-growing modern shoe brand to run, not walk, forward.
Today, you'll learn:
The inspiration for Alexa and Sarah to found Margaux
Their vision for what the next big footwear brand will look like
The importance of community-building
The diverse portfolio of Margaux wearers, and how the brand leverages those experiences
Inclusivity as Margaux's #1 value
Tips on building a business with an authentic community from the start
Tips on building...
2019-11-1400 min
Authentic InfluenceSpartan Race CMO Carola Jain on More than a Finish LineOn today's episode, Spartan Race Chief Marketing Officer Carola Jain discusses how she builds up a community of extremely passionate athletes to come together for something bigger than just an obstacle race.
Today, you'll learn:
Carola's journey to Spartan
The ways in which Spartan has differentiated its offerings to be inclusive of more fitness types
Stories of some of Spartan's "power racers"
How Spartan amplifies the journeys of its racers through initiatives like Spartan Life
Tips to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this...
2019-11-1100 min
Authentic InfluenceS4 Capital Founder Sir Martin Sorrell on the Future of DigitalOn today's episode, I am joined by Sir Martin Sorrell. Sir Martin is the founder of S4 Capital, dubbed a new era digital advertising and marketing services company. Previously, he founded WPP, the largest advertising agency in the world.
Today, you'll learn:
Why Sir Martin founded S4
Some of the ways in which organizations are collecting first-party data
Industries particularly well-poised to build better direct relationships with their consumers
The differences between "new era" and "legacy" brands and creative agencies
Advice on how to get more direct
Be sure to stay subscribed for more content...
2019-11-0700 min
Authentic InfluenceWaze CMO Erin Clift on Navigating a Brand ForwardOn today's episode, Waze Chief Marketing Officer Erin Clift discusses how she is leading Waze in their efforts to foster community among commuters in the midst of a "mobility crisis" in the US.
Today, you'll learn:
Erin's reasons for joining Waze, and her thoughts on other organizations with similar energy and potential
Erin's values as a leader
Waze Carpool, and how Erin is bringing commuters together through it
The "mobility crisis" and its implications for the future
Some of the stories of real people whose lives have improved through Waze
Erin's vision for Waze in the...
2019-11-0400 min
Authentic InfluenceJPMorganChase Chief Brand Officer Leanne Fremar on Branching out to Your CommunityOn today's episode, JPMorganChase Chief Brand Officer Leanne Fremar discusses how she is leading the brand into the experience economy through Community Branches, Chase Chats, and much much more.
Today, you'll learn:
Leanne's journey to JPMorganChase following stints at Under Armour and Starbucks
Leanne's history as a Chase customer, and how that informs her leadership of the brand
How Leanne defines authenticity
How Leanne is guiding JPMorganChase to a future state where the brand leverages real consumers' voices at scale
Leanne's advice to become a more authentic marketer
Be sure to stay subscribed for more...
2019-10-3100 min
Authentic InfluenceHershey's CMO Jill Baskin on Staying True to YourselfOn today's episode, Hershey's CMO Jill Baskin joins me for a discussion about the chocolate champs, but just as much about career advice and how she came to be a truer and more authentic marketer.
Today, you'll learn:
Jill's journey to Hershey's
A few stories of passionate Hershey's consumers -- and how the brand leverages them
How Jill defines authenticity
Jill's advice on how to take smart risks and stay true to yourself when becoming a more authentic marketer, and advancing your career in general
Be sure to stay subscribed for more content and thought...
2019-10-2800 min
Authentic InfluenceColdwell Banker CMO David Marine on How to Move a BrandOn today's episode, Coldwell Banker CMO David Marine joins me for a discussion on how the brand is repositioning the way it presents itself to...well, those trying to reposition themselves via their home!
Today, you'll learn:
David's introduction to homebuying both as a consumer and on the corporate side
How Coldwell Banker leveraged its position as the first brand with dedicated social pages
How David defines authenticity
How Coldwell leverages its network of brokers as brand influencers
David's advice on how to be a more authentic marketer
Be sure to stay subscribed for more...
2019-10-2400 min
Authentic InfluenceeBay CMO Suzy Deering on Being Seller-FirstOn today's episode, eBay CMO Suzy Deering joins Adam Conner for a conversation on how the marketplace mainstay is staying true to its roots through building community with its sellers.
Today, you'll learn:
Suzy's vision in building eBay's brand to-date
The ways in which eBay continuously builds community by being "seller-first"
How eBay balances the interests of sellers and brands
How eBay meshes online and offline relationships with its users and sellers
Strange, unexpected listings
Suzy's vision for eBay's future
Be sure to stay subscribed for more content and thought leadership like this, and do...
2019-10-1400 min
Authentic InfluenceBombas Chief Brand Officer Randy Goldberg Knocks Your Socks OffOn today's episode, Bombas Co-Founder and Chief Brand Officer Randy Goldberg joins Adam Conner for a live conversation in New York City.
Today, you'll learn:
Randy's inspiration to found Bombas with co-founder Dave Heath, and the underlying purpose which pervades the brand
How Bombas creates communities around its socks and sock wearers
What authenticity means to Randy
What's on the horizon for Bombas, including a product launch previously unshared with the public
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes...
2019-09-3000 min
Authentic InfluenceCiti Global Consumer CMO Jennifer Breithaupt on Brands as Life PartnersOn today's episode, Citi Global Consumer Chief Marketing Officer Jennifer Breithaupt joins Adam Conner for a conversation on how the financial giant is striving to become a life partner to its customers.
Today, you'll learn:
Jen's thoughts on the importance of authenticity
How Citi holds 12,000 events a year for its customers
How to become a truly emotive brand
SeeHerHearHer
How to leverage employees as brand advocates
How to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and...
2019-09-2300 min
Authentic InfluenceSAP CMO Alicia Tillman on Managing Authentic ExperiencesOn today's episode, SAP Chief Marketing Officer Alicia Tillman joins Adam Conner for a conversation on how the enterprise software juggernaut aims to stay relatable at all times.
Today, you'll learn:
Alicia's journey to SAP and what authenticity means to her
How SAP translates listening and invoking feelings into business as a B2B brand
The power of partnerships with influencers and brand ambassadors like Karlie Kloss as part of SAP's marketing mix
The power of purpose
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a...
2019-09-1600 min
Authentic InfluenceBoston Red Sox CMO Adam Grossman: Delivering Content on the Fans' TermsOn today's episode, Boston Red Sox CMO Adam Grossman, who took time during Boston's successful postseason run to its 9th and most recent World Series title to talk with Adam Conner about the power of Red Sox Nation and incorporating their voice into the team's overall mission and strategy.
Specific topics to be covered in this episode:
How to make a brand inherently shareable
How to optimally invest in shareable fan experiences
Measuring shareability
How to balance the voice of the fan in content and messaging between positive and polarizing
How to deliver content on the...
2018-10-3100 min