Shows
GeomobAdam DuVander: The Citizen Developer EraAdam DuVander returns to the podcast to discuss the evolving geospatial developer landscape, particularly in the context of low-code tools and AI's impact on the industry. They explore the scepticism surrounding AI's reliability in geospatial services, the blind trust some developers place in AI outputs, and the challenges of ensuring data accuracy. The conversation also touches on the importance of creating unique content amidst a sea of generic AI-generated material and the role of developers in guiding new users through the complexities of these technologies.
Show notes on the Geomob website, where you can also learn more...
2025-03-2335 min
Nerds That Talk GoodDeveloper Marketing Does Not Exist with Adam DuVanderAdam DuVander of EveryDeveloper breaks down why developer marketing should feel invisible. Learn how to earn developers’ trust, avoid BS marketing traps, and craft content that actually gets results. Plus: Why “there is no spoon” in dev marketing.
2025-02-1045 min
Past Present Phuture: 3 QuestionsEpisode 001: Adam Duvander - Founder of EveryDeveloperAdam DuVander is a former developer, accidental marketer, and founder of EveryDeveloper. He's worked with some of the best developer-focused companies as an early employee, team leader, and consultant. Many seek his advice on content strategy, developer experience, and community engagement. He is also the author of multiple books, including "Developer Marketing Does Not Exist" and "Technical Content Strategy Decoded."LinkedIn: https://www.linkedin.com/in/duvanderTwitter: https://twitter.com/adamdBlue Sky: https://duv.bsky.socialCreditsMusic: @PumpupthemindStock Footage: https://www.pexels.com/@edmo...
2024-11-1413 min
Fireside with VoxgigEpisode 102 Adam DuVander, author and Principal Consultant at EveryDeveloperThis week’s podcast-as-a-resource is focused on your technical content strategy. Richard talks to Adam DuVander, Principal Consultant at EveryDeveloper. Are you developer first or developer enabled in the way you sell software.
Discovery is Adam’s bread and butter. He helps companies understand how to be discovered in the first place – so what are developers or developer advocates trying to solve in the first place and then how Adam’s clients can describe how they can help.
So why can’t people do this themselves? This is the classic over-expectation – a developer will write about features, not benefits. And marketing wi...
2023-07-0740 min
Kraftkällan2x04: Sol-och-fårare med Adam och EmelieUnder 2022 byggde vi på Kraftringen vår första solpark. Vi ville att det skulle bli den bäästa i landet och den vann faktiskt Svensk Solenergis pris för just Bästa Markanläggning 2023. I det här avsnittet av Kraftkällan får du träffa Adam Jomaa, affärsutvecklare med fokus på elproduktion från sol och vind, samt Emelie Hult från Forsby Ängar, lantbruket som arrenderar ut marken till solparken och där det finns många spännande och nyskapande idéer om hur man maximerar den biologiska mångfalden i den här typen av anläggningar...
2023-05-0242 min
Compiling! With Rob Z. and FriendsAdam DuVander - Developer Marketing & Home AutomationAdam is a developer whisperer. He has leveraged his technical background to build a career around helping non-technical people better interact with and understand the developer audiences they target to the benefit of everyone involved. In that sense, we are fellow travelers, and that's probably why I have such a deep admiration for him, his work and his generosity in sharing it. He's also just fun to chat with, which is why I seek him out every time I know we're in the same place at the same time. In this episode, Adam shares his wisdom as we discuss his...
2023-04-261h 01
Scaling DevToolsDeveloper Marketing with Adam DuVanderAdam DuVander is an expert in developer marketing and the author of two books: Developer Marketing Does Not Exist and Technical Content Strategy Decoded. In this episode, we dive deep into the world of developer marketing, specifically focusing on early-stage companies building tools for developers and how to create engaging content for your audience.What we cover:Adam's journey from journalism to developer marketingThe importance of developer marketing for early-stage companies and its role in product growthIdentifying your target audience and understanding their pain pointsHow to create content without directly promoting your product, y...
2023-04-1134 min
Developer Marketing Does Not ExistTechnical Content Strategy Decoded: IntroductionThe entirety of the first chapter of Adam DuVander's new book, Technical Content Strategy Decoded.https://everydeveloper.com/books/technical-content-strategy-decoded/
2023-04-1010 minGeomobAdam DuVander: Developer MarketingThis week Ed talks developer marketing with Adam DuVander. Adam is the founder of consultancy Every Developer, and the author of the book Developer Marketing Does Not Exist. Adam and Ed cover the most common mistakes when it comes to marketing for developers, and discuss the best way to tap into new markets. Adam shares his advice on how to build trust with authentic and consistent content and reveals the key to effective marketing for developers. Spoiler Alert: when done right it is invisible. Listen in and find out how you can read this insightful book.
Show...
2022-11-2031 min
DevRel Book ClubThe War of Art with Adam DuVanderAdam DuVander shares how Steven Pressfield's The War of Art has helped him to overcome "resistance", which is an idea presented in the book as an outside force that stops us from pursuing our creative endeavours. Join Ramón, Matthew, and Adam as they dive into what the book has to offer and look at some of its more controversial elements.
2022-09-2643 min
DevRel Book ClubThe War of Art with Adam DuVanderAdam DuVander shares how Steven Pressfield's The War of Art has helped him to overcome "resistance", which is an idea presented in the book as an outside force that stops us from pursuing our creative endeavours. Join Ramón, Matthew, and Adam as they dive into what the book has to offer and look at some of its more controversial elements.
2022-09-2643 minDeveloperRelations.comThe War of Art with Adam DuVanderAdam DuVander shares how Steven Pressfield's The War of Art has helped him to overcome "resistance", which is an idea presented in the book as an outside force that stops us from pursuing our creative endeavours. Join Ramón, Matthew, and Adam as they dive into what the book has to offer and look at some of its more controversial elements.
2022-09-2643 min
Developer Marketing Does Not ExistRunscope Playbook: *Tools* as Marketing Using tools as marketing is different than having a great product.How do tools attract devs?What are Runscope founder John Sheehan's three best practices?Don't require a sign-upDo one thing wellMake it freeWhat are Adam's two additional rules?Give it its own homeKeep it relevant to your productRead the Tools as Marketing chapter from Developer Marketing Does Not Exist for more on the Runscope playbook and other tool examples.
2022-05-1703 minDeveloper Marketing Does Not Exist*Open Source* as a CompetitorWhat company doesn't run on open source? From the Open Source & Community chapter of Developer Marketing Does Not Exist, Adam discusses how to use the Developer Content Mind Trick to think of open source as a competitor.Adam also explains that the developer currency is knowledge (and altruistic knowledge sharing).
2022-05-1602 minDeveloper Marketing Does Not Exist*Guide* Devs to BuildAdam explains why guides should describe a problem that might not be entirely a developer problem, à la Gremlin’s Chaos Monkey Guide for Engineers, along with:What's this Developer Content Mind Trick hooey?Where can I get a Blackwing 602?
2022-05-1205 min
Scaling DevToolsDeveloper Marketing Does Not Exist with Adam DuVanderAdam DuVander is an expert on technical content strategy and the author of Developer Marketing Does Not exist. Adam was previously a Developer Marketer with Zapier & SendGrid and a journalist and developer before that. Adam DuVanderAdam Duvander is the founder of Every Developer and author of Developer Marketing does not exist. He helps dev-focused marketers build content strategies to reach more developers. Adam was the perfect person to have on for our first episode because he literally wrote the book on developer marketing.What we cover(01:47): How should these type of...
2022-05-0319 min
Everything Is MarketingAdam DuVander — Developer Marketing & The DEV Content FrameworkOn the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist.I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are very unique to other software.You'll hear about why content is at the heart of developer marketing, common mistakes made when marketing a developer-first product, and the parallels of developer marketing to no-code and web3.More on Adam:
@adamd on Twitter
Every...
2022-01-171h 10
Bootstrapped#186: Marketing to Developers with Adam DuVanderWhile Steve enjoys a summer break, Ed Freyfogle steps in this week to interview Adam DuVander. Adam helps companies like yours market to developers.Ed chats with Adam DuVander about his book "Developer Marketing Does Not Exist"Adam on TwitterAdam's siteLearn more about Developer Marketing Does Not Exist
2021-07-1628 min
Breaking ChangesEpisode 4: “Storytelling from the Developer Perspective” with Adam DuVander, CEO, EveryDeveloperIn this episode of Breaking Changes, Postman Chief Evangelist Kin Lane welcomes Adam DuVander to discuss some of the common content-related pitfalls in the API world—whether it’s confusing documentation or a boring announcement about a developer tool’s new features—and how to create great content and tell API stories that make an authentic impact.
2021-07-071h 00
API Resilience“Developer Marketing Does Not Exist” - Interview with Adam DuVanderIn this episode:
When you are reaching out to developers, traditional marketing solutions like leadgen forms or ppc ads won’t work on their own. What is the right approach then? How to convince developers to use your products or services?
In this episode Adam DuVander (principal consultant at Every Developer) and Kristof Van Tomme (CEO at Pronovix) discussed
how and why “marketing” to developers is different from marketing to other audiences,
how to change your mindset and toolset to transcend and complement the classic funnel-based approach,
how this way of “promotio...
2021-07-0545 min
The DevRelX Podcast (ex Under the Hood of Developer Marketing)Developer Marketing does not exist with Adam DuvanderI know what you are thinking: what kind of a question is that?Especially after 30 podcast episodes under that title!You are right. Developer marketing does exist and is in fact the great challenge and mystery we are trying to explore in this podcast series.The question is inspired by today's guest Adam Duvander., who makes a valid argument:What we do, in our effort to empower and help developers move forward is not really "marketing". And that's a valid point.Adam Duvander joined us and we discussed:D...
2021-04-0844 min
Build Your SaaSWe're doing this and it's weirdReal humans making a business together:Taking the leapWhy is Justin jealous of Ben?Pros and cons of building a remote company in 2021Limited exposure to your co-founderWhat would take to get Jon to move to Canada?Story: confronting a burglar with a crowbarThe algorithm rewards you for being earlySpending a lot of time on ClubhouseApple Podcasts going into subscription podcasts roundtable“Podcasting needs better distribution”“Podcasting needs better discoverability”“There needs to be the Adwords for Podcasting.”☝️ BE CAREFUL WHAT YOU WISH FORHow are we going to scale our SaaS?How does investing $500,000 in the podcast ecosyste...
2021-01-2637 minBuild Your SaaSPodcast companies losing money?Jon's back! He and Justin share their feelings/thoughts about the new year:Closing the door on the pastExciting revenue milestonePodcast companies losing moneyhttps://podnews.net/update/pocket-casts-for-salehttps://www.cnbc.com/2021/01/15/spotifys-big-bet-on-podcasts-is-failing-citi-says.html https://www.macrumors.com/2021/01/15/apple-podcast-subscription-service/Twitter's Trump banhttps://twitter.com/evan_greer/status/1347948903921045511https://www.fastcompany.com/90592060/capitol-attack-fascism-surveillance-censorship https://medium.com/craft-ventures/section-230-mend-it-dont-end-it-e33799a43a5f https://twitter.com/Kasparov63/status/1348355023101685761https://www.theatlantic.com/ideas/archive/2021/01/how-big-tech-impeached-donald-trump/617643/What should we talk about next?Twitter: @buildyoursaas, @mijustin, @jonbudaLeave a comment on PodHunt; it's like Reddit, but for podcasts.Ema...
2021-01-1944 minBuild Your SaaSJason Fried – you can't control the marketThis week, Justin and Jason discuss the dynamics of market demand.Justin's original tweetJason's responseWhat should we talk about next?Twitter: @buildyoursaas, @mijustin, @jonbuda, @jasonfriedLeave a comment on PodHunt; it's like Reddit, but for podcasts.Email us: mail@transistor.fmThanks to our monthly supporters:Take It EV podcastEthan GundersonAnton ZorinBill CondoChris WillowMason HensleyBorja Soler teami.ioWard from MemberSpace.comTravis FischerMatt Buckley, from NiceThings.io Russell BrownEvandro SasseNoah Prail, eventOneHQ.comRobert Simplicio, Simplicio.comColin Gray alitu.comJosh Smith, hellosift.comShane Smith, dev.transistor.fmAustin LovelessMichael Sitver, letterjoy.c...
2020-12-2953 minBuild Your SaaSWhat happened after Simon went full time on his SaaS?This week, Justin catches up with Simon Bennett of Snapshooter:Every once in a while, we highlight one of our listeners who are building their own SaaS.This week: Simon Bennett, comes back to tell us what's happened since he left his full-time job 7 months ago.Looking for automatic backups for Digital Ocean, AWS, WordPress, or Laravel? Check out https://snapshooter.io.Simon had just put his kids to bed (he's in the UK) and sat down in his office to have a chat with Justin.What should we talk about next?...
2020-12-1552 min
Build Your SaaSLandsman on softwareJustin is joined by everybody's favorite Twitter Uncle: Ian Landsman (founder of HelpSpot).Ian's encounter with his internet hero Joel SpolskyDo you get worried that this all going to go away?How scared should we be of the competition?How do you hedge your bets?We prognosticate about what our bootstrapper friends' blind spots are. 🤣We both ask for investors live, on air.How founders should manage their personal finances.How our past experience can make us blind to opportunities.How can devs connect with marketers?Which startups would we invest in.What should we talk abo...
2020-11-1846 minBuild Your SaaSHow fragile is the prosumer SaaS market?We're back! Justin's voice sounds terrible (sorry!)When is the next wave of economic despair going to happen?The maker/creator market is on 🔥 right now. How long will it last?How "soft" is the prosumer market? How fragile is it?A BUNCH OF NEW TRANSISTOR FEATURES:Zapier integrationPodcast:lockedEasily submit your podcast to the major podcast directories.Podcast distribution checklistHow do you work on your startup when you're feeling down?"There were weeks when I got almost nothing done because I was stressed out about the state of the world.""It's hard to force yourself to do crea...
2020-11-1129 minBuild Your SaaSWhat it takes to launch a SaaSWe have a bonus episode for you this week!Justin was on the Framework podcast.Check out the other Spec.fm showsSubscribe to Framework in OvercastWant to reply to something we said?Twitter: @buildyoursaas, @mijustin, @jonbuda, @tomcreighton, @therobhayesLeave a comment on PodHunt; it's like Reddit, but for podcasts.Email us: mail@transistor.fmThanks to our monthly supporters:Take It EV podcastEthan GundersonHelmut IrleColt BorgMarc BeinderAnton ZorinBill CondoSofia QuinteroChris WillowMason HensleyBorja Soler teami.ioWard from MemberSpace.comTravis FischerMatt Buckley, from NiceThings.io Russell BrownEvandro SasseNoah Prail, eventOneHQ.comRobert Simplicio, S...
2020-09-221h 08Build Your SaaSTHE FEARJon and Justin talk about "optionality" in bootstrapping. (Justin is concerned, Jon thinks we should just enjoy the moment).DHH: "Part of what gave us the confidence to turn down the whole world of venture capital was a small sale of equity to Jeff Bezos. That gave our personal bank accounts just enough ballast that the big numbers touted by VCs and acquisition hunters lost their lure."Are we at peak podcasting? Things are good right now - will they be good for 10 years? 20 years? Fred Wilson: "Taking money off the table."How much did the founders of B...
2020-09-1540 minBuild Your SaaSDo you really need to build an audience?Late-summer update! This week on the program, we bring you a super spicy interview that Justin did on the TechZing podcast.Do you really need to build an audience before you build your product?Justin's tweetThere's this idea that you need to grow an audience, talk to an audience, and then build something they want. Is that really necessary?IndieHackers interview with Vincent Woojustinjackson.ca/surfingTweet: what do we mean when we say "audience?"Want to reply to something we said?Twitter: @buildyoursaas, @mijustin, @jonbuda, @justinvincentLeave a comment on the TechZing episode page.Leave...
2020-09-081h 21
API ResilienceThe secret sauce of developer marketing w/ Adam DuVander (EveryDeveloper)Earning the trust of your developers is the first step in developer marketing, says Adam DuVander (principal consultant, EveryDeveloper). In this episode of API Resilience, he explores how product development depends on audiences, as well as on business purposes. He also shares best practices about how to communicate such goals.. The hosts are Kristof Van Tomme (CEO & co-founder, Pronovix) and Mark Winberry (director of US operations, Pronovix).
Intro music: Broke For Free - Night Owl (CC)
2020-09-011h 01Build Your SaaSBreak outMid-summer update! This week on the program, Justin and Jon talk about:If you're bootstrapping SaaS, how many monthly trials do you need?Tweet: "You probably need more trials than you think."Breaking out of your own way of thinking"All it took was someone talking to me to have a different way of thinking about it."Want to reply to something we said?Twitter: @buildyoursaas, @mijustin, @jonbudaLeave a comment on PodHunt; it's like Reddit, but for podcasts.Email us: mail@transistor.fmThanks to our monthly supporters:Colt BorgMarc...
2020-08-0445 minBuild Your SaaSTalking about an acquisitionThis week on the program, Justin and Jon talk about:Updates on Transistor: new API is almost done, static site generator, growth slowed in June?Questioning whether we should slow down for the summerTalking about the Simplecast acquisitionWhat would sell for? Mike: “Anything that’s a life-changing amount.”Want to reply to something we said?Twitter: @buildyoursaas, @mijustin, @jonbudaLeave a comment on PodHunt; it's like Reddit, but for podcasts.Email us: mail@transistor.fm★ Bootstrapper shout-out of the week:Nusiihttps://nusii.comProfessional proposal templatesThanks to our monthly supporte...
2020-06-3051 minBootstrapped#138: "Epic Guide" MarketingWe discuss Ed Freyfogle's recent experience creating the OpenCage Reverse Geocoding guide, an example of an "epic guide" approach to content marketing. Useful links:The OpenCage Reverse Geocoding guide: https://opencagedata.com/reverse-geocodingAdam Duvander, who helped Ed create the guide: https://twitter.com/adamdAdam's company: https://everydeveloper.com/Adam's personal site: http://www.adamd.org/Discuss this episode and more on our discussion forum for Bootstrappers.
2020-06-1228 minBuild Your SaaSWhy there's no episode today👋 Justin here. This episode is to let you know why there's no episode today. (I've had a few DMs from folks that were worried!)We're good; we had some server trouble this morning that took all our time and attention today. We're hoping to be back next Tuesday with a full episode.Thanks everyone; we appreciate your support! ✌️Special thanks to Dean Layton James, from CloudPeriscope and Benedikt Evans from UserList for giving us ideas on how to fix our issues today! ❤️You can reply to this podcast here:Twitter...
2020-05-2703 minBuild Your SaaSBuilding software for 2030This week on the program, Justin and Jon talk about:The new Transistor UI, and how folks are responding to it."Damn the torpedoes!" – seeing if our update worked in IE11 after we deployed.Tobias Lütke, Shopify: “All the trends have been accelerated. The pandemic has moved everything forward 10 years. So now we need to build 2030 level software in 2020.”Restaurant trends:https://www.exploretock.com/https://themargins.substack.com/p/doordash-and-pizza-arbitrageBug bounties - what do other SaaS companies do with these?Mike Myers on ConanYou can reply to this podcast here:Twitter: @buildyo...
2020-05-2045 minBuild Your SaaSSimon is going full-timeThis week on the program:As requested, we're going to start highlighting our listeners who are building their own SaaS.This week: Simon Bennett, a long-time Patreon supporter and a friend of the show.He just went full time on his project https://snapshooter.io, which does automatic backups for Digital Ocean. Simon had just put his kids to bed (he's in the UK) and sat down in his office to have a chat with Justin.You can reply to this podcast here:Twitter: @buildyoursaas, @mijustin, @jonbuda, @MrSimonBennettLeave a comment on PodHunt; it's like R...
2020-05-1356 minBuild Your SaaSStarting over again on our SaaSJustin and Justin talk about where they're at.Podcasts like the Project Journey show, are at the beginning of their journey.Marie Poulin is a good example of an entrepreneur who's experienced a breakthrough this year; we should celebrate those!Justin's tweet: "What are we doing this for? Is the purpose of life to "Start business. Make most money. Die." We want to engage with an audience that wants more out of life.""Stay in your lane." The people who listen to this show aren't one-dimensional. We all live in a social, economic, and political context. We have...
2020-04-2858 minBuild Your SaaSWhat should we build next?This week on the show:Jon baked bread. Got some sunshine. Avoiding social media, the other diseaseJustin WAS ON SOCIAL MEDIA. Read this Andreesen post that everyone’s talking about: https://a16z.com/2020/04/18/its-time-to-build/That conversation lead to this tweet: https://twitter.com/mijustin/status/1251946371050954752What does the future hold?Dan Price tweet: "After the most recent 15 deadly outbreaks, wages grew over the ensuing 3 decades by a lot."Jamie Lawrence tweet: "What I’d like to see small local businesses come out of this crisis with."Can we give ourselves a deadline for the Tailwind project? What shoul...
2020-04-2148 minBuild Your SaaSHow coronavirus is impacting revenueThis week, Justin called up Josh Pigford, founder of Baremetrics:Baremetrics does analytics for SaaS companiesI called him up just to get a sense of how this pandemic (and looming recession) has already started to affect different SaaS companiesHe's already noticing some trends: "A lot of SaaS companies are seeing the biggest loss they've seen in the past 4 weeks. I've heard from some companies that are seeing a 10-20% decrease in MRR.""Payroll is the biggest challenge over the next year. Payroll is our biggest expense."How are you going to ride this out?"We use Flight Path +...
2020-04-141h 02Build Your SaaSGiuuuuuuuuntaToday, we are joined by a very special guest: Dave Giunta! What does Daft Punk look like without their helmets? HomeChef How has demand for meal kits and food delivery increased since coronavirus?You can reply to this podcast here:Twitter: @buildyoursaas, @mijustin, @jonbuda, @dgiuntaLeave a comment on PodHunt; it's like Reddit, but for podcasts.Leave a comment on Breaker, the podcast app for iPhone.Interact on WhatPods.Email us: mail@transistor.fmThanks to our monthly supporters:Sofia QuinteroDiogoChris WillowMason HensleyBorja Soler teami.ioWard from MemberSpace.comEric LimaJames Sowers (lik...
2020-04-071h 15Build Your SaaSPants-driven developmentJon and Justin, still making sense of life (and business) in a pandemic:Jon put on pants today.Justin is mad at Amazon.You can reply to this podcast here:Twitter: @buildyoursaas, @mijustin, @jonbudaLeave a comment on PodHunt; it's like Reddit, but for podcasts.Leave a comment on Breaker, the podcast app for iPhone.Interact on WhatPods.Email us: mail@transistor.fmThanks to our monthly supporters:Sofia QuinteroDiogoChris WillowMason HensleyBorja Soler teami.ioWard from MemberSpace.comEric LimaJames Sowers (like Flowers) with UserInput.ioTravis FischerMatt Buckley, from NiceThings.io Russell B...
2020-03-3143 minBuild Your SaaSShould you start a startup with your spouse?This week, Justin is joined by Michele Hansen (co-founder of Geocodio). We explore a bunch of questions:What it's like to bootstrap with your spouse6:30 – where Michele and Mathias found the idea for their company7:00 – when you have kids you need diapers at 1amWhy people start companies7:55 – how getting pregnant motivated them to build a product10:15 – Matthias initially built a really basic geocoder for their purposes11:30 – a lot of bootstrappers get motivated to start a business after they have their first kidTyler Tringas: "Building, Owning (& possibly Selling) a profitable remote SaaS business is the new American Dream."13:20 – "we were so surp...
2020-03-0352 min