Shows
Mindful & DrivenKnow WHAT YOU ACTUALLY WANT IN LIFE to Be Comfortable with Hard Decisions w/ Adam ErhartWelcome to episode 44 of the Mindful & Driven podcast! It's all about how to not lose sight of what really matters whilst chasing your dreams.Episode 44’s guest is Adam Erhart. He was a commercial pilot, it sounds like it was his dream but he hated it and he was getting burnt out so he quit his job and became a digital marketing expert. From there, he created a YouTube channel where he has hundreds and thousands of subscribers, and he is much more fulfilled and living a happier life. He is going to share his insights in...2022-04-1945 min
Brand Design Masters PodcastAdam Erhart - From Flying Jets to Helping Brands Soar: Adam Erhart’s Journey from Pilot to Marketing StrategistToday’s guest took this leap when he decided to quit his job as a jet pilot to pursue a career in marketing.Adam Erhart braved the turbulence in shifting careers to pursue his curiosity and follow his passion in learning about marketing, people, and how he can help them grow their businesses.Adam and I discuss:His transition from being a corporate business jet pilot to digital marketing consultantDealing with the judgment that came with shifting careers and hustling hard to rebuild himself after making the big le...2022-02-0743 min
From Zero to Launch with systeme.ioHow to sell more with psychological marketing (with Adam Erhart)► Create your free systeme.io account here: https://systeme.io Today we're joined by Adam Erhart. He’s an online marketing strategist with a focus on the influence of psychology.Adam shares how he changed careers and fought hustle culture to spend more time on what's important. He describes his fascination with how marketing works and how it kept him learning more.There's an important difference between transactional marketing and relationship marketing which Adam discusses. He also digs into several psychology-based marketing strategies and how to implement them, even at a small-business level.2021-10-0437 min
Modern Marketing PodcastIf you don’t get started on YouTube now, you’ll hate yourself later #132You probably already know that starting and growing your influence and authority on YouTube is one of the most powerful things you can do for your brand or business. Which is why in this episode I’m going to be showing you how to start a successful YouTube channel so you can grow your business, build your brand, and have a whole lot of fun doing it. Alright let’s talk YouTube, specifically how to start a successful YouTube channel. One that will get you views, subscribers, and ultimately revenue. Because while things like...2020-08-1315 min
Modern Marketing PodcastTop 2020 Marketing Strategies That Will Put You On The Map #131To succeed in today’s saturated and competitive market it’s all about getting discovered, getting noticed, and getting attention. Because people can’t buy from you if they don’t even know you exist. So today I’m going to share with you some of the best strategies and tactics for you to stand out from the crowd and be heard above the noise of today’s crazy competitive market. But I’m not only going to be sharing with you the exact strategies I’m using and suggesting to my clients in order to help...2020-08-0712 min
Modern Marketing PodcastThe 1 Way For Entrepreneurs To Make Money on YouTube #130There’s no time to waste so let’s dive right in and uncover one of the biggest myths around YouTube today, and one of the biggest reasons that keeps people from starting what could be really profitable YouTube channel. After all, if the believed barrier, or perceived level of success on YouTube is 100,000 or a million or 5 or 10 million subscribers it can feel kind of overwhelming, like why would I even start when the odds of success are so low. So let’s bust that myth now.2020-07-0711 min
Modern Marketing PodcastHow To Get Your FIRST 1000 YouTube Subscribers FAST #129In this video I’m going to show you my 5-step system and the most effective way I know to get your first 1000 YouTube subscribers fast. So my goal here today is to give you the tools and strategies you need so you can make sure your time here on YouTube is well spent and all that work you put into making great videos actually pays off. Let's dive in!2020-07-0512 min
Modern Marketing PodcastHow To Do Market Research! (5 FAST & EASY Strategies) #128In this video I’m going to show you 5 fast and easy but most importantly incredibly effective market research strategies that you can use right now. Because in today’s hyper competitive business world it’s the business who understands their customer best, that wins. Making market research one of the most important, and profitable activities you can do. I appreciate this isn’t the sexiest of topics. I mean, research? Sounds boring. At least that’s what I used to think until I discovered the true power of knowing EXACTLY what my customers...2020-07-0310 min
Modern Marketing PodcastHow To Create A Social Media Marketing Plan Adam Erhart #127Let’s talk social media, specifically, how to create a social media marketing plan so you can get more leads, clients, customers, and sales without having to waste all day on a million different platforms. Because when it comes to social media marketing there are 2 major issues I see most entrepreneurs and business owners making 1) Not having a clearly defined plan, strategy, or system which leads them to doing too many different things on too many different platforms 2) Getting stuck on the social media hamster wheel constantly needing to grind out more and mo...2020-06-2710 min
Modern Marketing Podcast5 Steps to Build a STRONG Personal Brand in 2020 #126People don’t like doing business with businesses, they like doing business with people, so having a rock solid personal brand is incredibly important. With that said, let´s dive in!2020-06-2609 min
Modern Marketing PodcastMarketing 101 Crash CourseI remember when I first learned about marketing. I really had no idea what it was. Like not a clue. I thought it was maybe something to do with sales, or possibly advertising, but that was as far as my knowledge went. But over the years as I became addicted to the art and science of influence and persuasion I started to read, watch, and listen to anything and everything I could get my hands on. Well, nearly a decade later, with thousands of campaigns run, hundreds of thousands invested in training and mentors, and...2020-01-1614 min
Modern Marketing PodcastWhat Is Guerrilla Marketing How It Works #125If your business is only using traditional marketing then you’re missing out on a valuable opportunity to stand out and get more leads, customers, and sales. That’s why in this episode I’m going to be breaking down exactly what is guerrilla marketing, and how it works so your business can finally get the attention it deserves. Lets dive in!2019-11-3008 min
Modern Marketing Podcast5 Digital Marketing Skills to Master for 2020 Beyond #124It’s no secret that the world of digital marketing changes fast – which is why in this episode I’m going to be breaking down 5 of the most important digital marketing skills you need to master for 2020 and beyond if you want to stay on top of your game. 2019-11-2813 min
Modern Marketing PodcastThe Psychology Of Digital Marketing #123If you want to learn how to get truly get better results from your digital marketing then it’s not about the latest funnel, or advertising hack, or social media network. But the psychology behind them that’s what really matters.2019-11-2718 min
Modern Marketing PodcastFacebook Ads Whats Working Now #122I want to share with you 7 of my top tips into what’s working right now, including an advanced tip right at the end that almost nobody is using, so make sure to stick around for that. Let´s get to it!2019-11-2618 minModern Marketing PodcastHow to Sell A Product - Sell Anything to Anyone with The 4 Ps Method #121Your ability, or inability, to sell is one of the single biggest predictors in the level of income you can generate. Which is why in this episode I want to share with you a new way of looking at the 4 P’s with strategies I’ve learned after decades of selling everything from hockey nets to business jets. Let’s get to it.2019-11-2310 min
Modern Marketing PodcastMarketing Tips For Small Business Owners | Marketing 101 #120Marketing is the single most important element to your businesses success which is why on this episode I’m going to be sharing 5 of my most important marketing tips for small business owners so you can get more leads, customers, and sales. Because if you’ve got a small business then this is one of the most important things you can learn. Because the statistics ain't pretty. With somewhere around 80-90% of small businesses failing at some point, the odds aren’t in your favor. So how can you fight back? And turn the ta...2019-11-2212 min
Modern Marketing Podcast5 Social Media Marketing Tips to Dominate In 2019 - 2020 #119Social media is more competitive today than ever before which is why if you don’t follow the 5 tips I’m about to share with you, you might as well pack it in and give up now because you’re just going to be wasting your time, energy, and money. With billions and billions of people on it every single day and more people joining every second it’s easy to see why so many businesses get frustrated, swear it off, and give up on it completely before ever seeing success. I don’t want that for y...2019-11-2113 min
Modern Marketing PodcastMarketing Strategies 4 Essentials On How To Market Your Company #118In this episode I’m going to be breaking down the 4 essential pieces you must have if you want to be successful marketing your company. Because the biggest problem with marketing today is that it’s overwhelming. So much to do. So many new strategies to try. So many new tools and tactics to unleash. But at the end of the day it’s actually a whole lot more simple than you may have been sold. You see... There are 4 key pillars, fundamentals, or essential pieces of the puzzle you must have in place...2019-11-2016 minModern Marketing PodcastUnderstanding Marketing Basics For Businesses Marketing 101 #117The biggest problem with marketing today is that it’s overwhelming. So many different strategies, tactics, and tools to try – with everybody screaming that their way is the best way, if not the only way to get results. That’s why in this episode I’m going to help you cut through the clutter and focus on 10 key marketing basics and fundamental principles you must know to succeed with marketing today. It’s no secret that marketing can be a pretty intense and tricky subject, but like most things in business there are the tactical, shiny object, tricks and...2019-11-1913 min
Modern Marketing PodcastBenefits vs Features The Crucial Key to Selling More Of Your Product and Services #116In this episode I’m talking all about features vs benefits and I’m going to save you a ton of time, money, and energy, by breaking down one of the biggest reasons customers don’t buy from you so you can avoid this trap, and never make this mistake again. You see... One of the biggest sales killers in all of marketing comes down to failing to do 1 simple thing. And that simple thing is, failing to clearly communicate why your customer or prospect should care about what you’re selling. That’s it....2019-11-1605 min
Modern Marketing PodcastHow To Identify Target Market Target Market Examples #115If you don’t properly identify your target market then none of your marketing will work. Period. Not your ads, not your content, not your website, not your social media, nothing. It will all fail miserably. And I don’t want that for you. So in this episode I’m going to be breaking down exactly how to identify your target market and give you a few examples of what that might look like for your business.2019-11-1512 min
Modern Marketing PodcastStrategy For Marketing A Service Based Business #114If you try to market your service based business just like any other business you’re going to be disappointed. Because service based businesses require a unique and very different approach to generating more leads, clients, and sales. That’s why in this video I’m going to be sharing 5 things you need to know if you want to have success marketing your service business. Let’s get to it.2019-11-1412 min
Modern Marketing PodcastHow To Get Customers Local Business Marketing #113In this episode I’m going to be sharing one of the most important lessons you could ever learn in business – how to get customers. Because without customers you don’t have a business, you just have a really expensive hobby. So let’s go get you those customers now.2019-11-1308 min
Modern Marketing Podcast5 Social Media Marketing Tips For Small Businesses #112If you've got a small business then marketing is one of the single most important (if not THE single most important) things you need for business success. Which is why in this episode I'm breaking down 5 of my best social media marketing tips to help your small business generate more leads, customers, and sales. Let´s dive in!2019-11-1212 min
Modern Marketing PodcastIntroduction To Marketing Marketing 101 #111If you’ve ever wanted to know what marketing is? How it works? And how it applies to you and your business then stick with me, because in this episode I’m going to be breaking down exactly what marketing is, how it works, and why it’s such an important, if not THE most important element of business success. Let’s get to it.2019-10-2706 min
Modern Marketing PodcastHow Does The Instagram Algorithm Work IG Series #110In this episode I’m going to pull back the curtains and show you exactly how the Instagram algorithm works so you can stop wasting time, money, and energy on bad advice and ineffective strategies and start using these proven principles to grow your brand and business with Instagram.2019-10-2611 min
Modern Marketing PodcastHow To Advertise For A Small Business #109“If you don’t understand this one simple thing about advertising your business you’re going to lose a lot of money very quickly.”2019-10-2513 min
Modern Marketing PodcastWhat is A Cookie Business Marketing #108Marketing cookies were created with the best of intentions when they first came onto the scene. They were a way to remember your previous selections. And have you ever been to a site and had to change what country you were in, or what language you wanted, or what page you wanted to default load to? Well, those were brought to you by your wonderful little friend, the cookie. Basically the website would acknowledge your visit and selection – write a bit of code and save it to your computer – and then read it next...2019-10-2407 min
Modern Marketing Podcast5 Mistakes Newbies Make With Instagram Ads #107Whether you’re brand new to Instagram ads or a seasoned advertising veteran you’re going to want to pay careful attention to this episode because in it I’m going to be breaking down 5 newbie Instagram advertising mistakes that can absolutely destroy any chance of success you may have with Instagram Ads.2019-10-2311 min
Modern Marketing PodcastNeed More Customers Let Me Show You How #106If you need more customers for your business then in this episode I'm not only going to show you where to find them... but also HOW to get them. Customers are the lifeblood of business because without customers you don't have a business, you just have a really expensive hobby. Let's get to it!2019-10-2210 min
Modern Marketing PodcastInstagram Advertising Tips and Strategies IG Series #105Whether you’re currently running Instagram ads right now or you’re just getting some information and trying to decide whether Instagram ads are the right choice for your business this episode will help. Because in it I’m going to be sharing some of the top Instagram advertising tips and strategies. Things that I’ve learned after years of owning an Instagram advertising agency and creating countless 5, 6, and 7-figure generating Instagram Ad campaigns.2019-10-2112 min
Modern Marketing PodcastB2B Marketing Strategy Get More Leads For B2B Businesses B2B vs B2C #104If you’re looking to generate more leads for your B2B business then stick with me because in this episode I’m going to be breaking down 7 of my top B2B lead gen marketing strategies for you to fill your pipeline with an endless supply of ready to buy leads. Because more leads means more opportunities. And more opportunities means more sales. Which means more revenue, which means a bigger, better, and stronger business.2019-10-2009 min
Modern Marketing Podcast10 Signs You Are Going To Be Successful #103What if there was a way to predict your success before it happened so you could plan for it, stack the odds in your favor, and make sure you’re on the right track? Well there is, which is why in this video I’m sharing 10 signs you are going to be successful that I’ve learned after over 15 years of working with multi-millionaire and billionaire entrepreneurs. After working with countless millionaires, multi-millionaires, and billionaires over the last 15 years I’ve found that there are a few key differences between the moderately successful, and the super su...2019-10-1915 min
Modern Marketing PodcastFacebook VS Instagram Which One Is Better For Marketing Your Business #102If you've ever wondered which social media giant (Facebook or Instagram) is going to be best for your business you're not alone. After all, with a combined reach of well over 2 billion people both Facebook and Instagram are two massive social media powerhouses just waiting to be strategically deployed in marketing your business. And that's why in this episode I'm breaking down once and for all, Facebook VS Instagram... which one is truly the better option for marketing your business. Let's dive in!2019-10-1010 min
Modern Marketing PodcastBuild A Marketing Strategy For Your Business In 5 Minutes Digital Marketing #101Doing marketing without a solid strategy in place is the surest and most effective way to lose money, waste your time, and get nowhere fast. Which is why on today’s episode I’m going to be taking away some of the mystery behind what a really effective marketing strategy looks like and give you the framework to build one of your very own in just 5 minutes. Let's dive in!2019-10-0910 min
Modern Marketing PodcastThe 3 Laws Of Instagram Marketing Strategy For Business | IG SERIES #100Alright, let’s talk Instagram. Still one of the most popular and profitable social media networks available to you today. I love the platform, and it’s a key part of nearly every single one of my clients strategies whether organic, just through their content, or paid, using Instagram's incredibly powerful advertising options. I sound like a spokesman for Instagram, but it really is that good. That said, like all things, what you get out has a lot to do with what you put in, which is why I’m going to share the 3...2019-10-0812 min
Modern Marketing PodcastGet Customers Sales From Instagram | IG Series #99Instagram advertising is easily one of the most effective forms of online advertising available today which is why in this episode I’m sharing some of my top Instagram Advertising Strategies to help you grow your business and generate more leads, sales, and revenue. I’ve been running Instagram Ads for almost as long as they’ve been available and in that time have managed to dial in somevery effective and very profitable strategies for my clients. But a lot has changed, and continues to change. Quickly. Which is why it’s important to take a combo...2019-10-0711 minModern Marketing PodcastThe One Word To Avoid In Sales Marketing | B2B vs B2C #98Words are powerful tools. But they can either work for you, or against you – and for every power words that helps you attract more leads, prospects, and customers, well there are an equal number of opposite danger words. And if you use a danger word you risk losing the sale, referral, and long term value of the customer. Which is why I want to make sure to you know the one word to avoid in sales and marketing so you can wipe this term from your vocabulary, erase it from your dictionary, and white it out in yo...2019-10-0511 min
Modern Marketing PodcastIs Sales More Important Than Marketing | B2B vs B2C #97The terms sales and marketing often get thrown together and are often used interchangeably. But they’re actually 2 very different business functions with very different strategies, objectives, and criteria. But while sales and marketing are very different things, they’re also both very important, so in this episode I’m going to cover the differences between sales and marketing and ultimately decide which one is more important to your business. Let's dive in!2019-10-0408 min
Modern Marketing PodcastGenerate Sales Leads For Your Business With Inbound Marketing | B2B vs B2C #96When I first got into marketing, I wasn’t that good at sales. I liked talking to people, and helping them, I just hated the selling part. Looking back, I think my closing line was probably something like “so… what would you like to do?” – hardly a compelling close. And yet I would more often than not make the sale. How was this possible?!?! Well, what I had yet to realize at the time was that my marketing and everything that had happened up until that point had all but closed the deal for me - ahead of time –...2019-09-0410 min
Modern Marketing PodcastWhy Education Based Marketing (EBM) Is So Profitable & Powerful | B2B vs B2CAt any given time there is small a percentage of your target market who is ready, willing, and able to buy from you right now. These are the people that want what you have, have the money to pay for it, and are actively seeking out a solution to their problem. Depending on what statistic you read this can be anywhere from around 2% to 10% or in other words, not that big of a number. So how do you reach the other 90 to 98% of your market in a way that builds trust, creates goodwill, and positions...2019-08-2911 min
Modern Marketing PodcastHow To Write Great Content | Content Marketing For Your Blog, Website, Or Ads (2019) #94We all know great content when we see it. It draws you in, holds your attention, and possibly even influences your decisions or behaviors. At least that’s what I aim for when I’m crafting up nice tasty content for me or my clients. So how do I do it? Where does this great content come from? And most importantly, how can you create great content of your very own. If you want to know more, dive in!2019-08-2516 min
Modern Marketing Podcast7 Habits Of Self Made Millionaires | What The Best Marketers Have In Common #93What is it that the best marketers in the world all have in common? Well after years of working with millionaires, multi-millionaires, and billionaires, I've found there are 7 habits they all seem to have in common that have enabled them to achieve amazingly successful lives and businesses. And that's what this video is all about.2019-08-2409 min
Modern Marketing PodcastThe Best Marketing Strategies For B2B and B2C Businesses | B2B vs B2C #92Two of my favorite marketing objectives but also two completely different campaigns, with one being the clear winner in B2B marketing campaigns and the other being the best choice for B2C marketing campaigns. So which one is right? I’ll give you my exact thoughts at the end, but first, let’s dive into each of these 2 marketing objectives a little more.2019-08-2318 min
Modern Marketing PodcastThe Secrets To Success With Facebook Ads in 2019 | What's Working Now #91The 7 tips I'm going to share with you now are a big part of what’s enabled me to continue to create 5, 6, and 7-figure generating Facebook Ad campaigns for myself and my client... Yes, even in 2019, and I want to share them with you now.2019-08-2214 min
Cody Builds a BusinessSunday Conversation #4 - Adam Erhart (Pt. 2): Content Marketing Mastery and The "Experts Curse"Today we have a great conversation with my good buddy and pal Adam Erhart. We sit down to talk about content marketing strategy and his outlook marketing for 2019.Adam and I are, some would say, marketing nerds (but our wives still love us)... so I really enjoyed this conversation.We cover a lot of ground, including the "expert's curse", why consistency is king, and how to muster the courage to put yourself out there.Follow Adam at:YouTube: https://www.youtube.com/channel/UCKU0u3VbuYn0wD3CUr-Yn6A...2019-01-1348 min
Modern Marketing PodcastMarketing Mindset w/ Erin Pheil | #080Normally on the podcast, we cover many different approaches to help create paid traffic or run successful campaigns. However, what often gets in the way of this is what occurs before you even get to that step; and it happens in our own minds. It’s the limiting beliefs and blockages that stop you from creating the content that you know will help the people that read it and help your business. That’s why we’re very excited to have Erin Pheil on the podcast, as Erin has been instrumental in helping me to identify my strengths and weakne...2018-06-1831 min
Modern Marketing PodcastSuccess Habits of High Performers w/ Brian Bergford | #079In this episode, Brian Bergford and Adam create a dialogue that draws comparisons between peak performance and modern marketing. Whether you’re interested in peak performance athletes, or the marketing lessons we can glean from them, or both, you’re going to find a lot of value in this content. Episode Discussions: Brain’s interests growing up and how they lead him to where he is today The psychology behind performers as well as customers How to get results in training and in marketing Knowing when you’re on the right track with your processes What happens i...2018-06-1130 min
Modern Marketing PodcastService Business Marketing Strategy | #077This episode about service-based marketing is action-packed and very specific. Adam will cover 5 tips that can be applied across different markets, and to different customers and clients. Learn what's worked for Adam in the past, what doesn't work, and what will give you the maximum output and best end results. [02:05] Prioritize Marketing Give marketing the utmost respect. Be sure to communicate value and benefits, as you are not selling a tangible thing. [03:47] Highlight the End State Clearly articulate the benefits that your clients will e...2018-05-2312 min
Cody Builds a BusinessEp. 018 - Modern Marketing with Adam ErhartToday we talk marketing with Adam Erhart. Adam is the host of the Modern Marketing Podcast and the Modern Marketing YouTube channel (among a bunch of other cool things).I met Adam at an event in December, 2017 and we immediately hit it off. He's a super smart marketer, has a great family, and an all-around good dude.To find out more about Adam go to http://adamerhart.com/The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying). Like what you hear? Have any comments or...2018-05-1818 min
Modern Marketing PodcastThe State of Online Marketing | #075Listen closely to this episode because every word packs a punch. In it, Adam unveils the raw emotions and circumstances behind an almost 2-month Modern Marketing podcast hiatus. Learn the present state of online marketing, what trends to leave behind, and what new and exciting opportunities are on the horizon. [5:10] Inspirational conversations with good people who built successful multi-million-dollar empires—and how I let myself and everyone else down. [5:38] “I've been watching trends over the last few months and years…I realized I may have been part of the problem. That ends now.” 2018-04-1610 min
Modern Marketing PodcastGet Results From Email Marketing w/ Erik Harbison from AWeber | #073“Email gets the least amount of credit but does the most work for a business,” said this episode’s guest, AWeber’s Chief Marketing Officer Erik Harbison. And we couldn’t have said it better ourselves. You can build and nurture relationships, engage and successfully sell to your audience for next to nothing. Email marketing makes sense. Not using email marketing — well… doesn’t. In this episode, Erik and Adam give a high-level view of email marketing as well as some specific actionable tips you can implement to boost your bottom line and improve your results. ...2018-02-1235 min
Modern Marketing PodcastHow to Get Clients Without Being Salesy w/ Landon Porter | #068Some people love flexing their sales muscle. Others — not so much. If you’re a business owner who’s “never been good at selling” or hyperventilates at the thought of pitching, that can present a real challenge. Chances are, your products or services don’t have legs and if they do, they won’t walk themselves anywhere profitable. Luckily, there’s a way to market your offers that does all the selling for you. Landon Porter, the head gorilla at the Sales Gorilla, specializes in teaching people how to get clients and customers without being salesy. In this ‘...2018-01-0844 min
Modern Marketing PodcastBest Of Modern Marketing Podcast and Highlights from 2017 | #067It’s official. We’ve closed the door on 2017 and laid down the welcome mat for 2018. The new year bears gifts of fresh possibilities and newfound drive. But let’s face it, after the holiday haze, we could all use a little grease to get the business wheels turning. Why — that sounds like a job for a Best Of episode… We’ve panned over 60 episodes for marketing gold to bring you the most memorable highlights and takeaways from the Modern Marketing podcast. From useful tips, tools, and business growth strategies to entertaining, inspirational, and peculiar guests, this...2018-01-0136 min
Modern Marketing PodcastPowerful Content Marketing Tips, Resources, and Help for the Overwhelmed w/ Lyndsay Phillips | #064Overwhelm —one of the most common objections to content marketing. That said, it’s also one of the most powerful tools you can use in your business to experience growth like never before. If information and option overload has kept you from pursuing content marketing, it’s time to clear things up so you can start reaping the rewards. In this episode, Adam welcomes Lyndsay Phillips, CEO of Smooth Sailing Business Growth where she helps entrepreneurs attract and acquire more customers faster with powerful content marketing. Together, they’ll share both content marketing fundamentals and specifics...2017-12-0429 min
Modern Marketing PodcastSelling and Scaling with Integrity and Strategy w/ Sean Piket | #061In this episode, the Modern Marketing Podcast welcomes the ‘Modern Sales Guy,’ Sean Piket. Sean is founder and CEO of two successful businesses, Sales Integrity and MyCoachSite, and has over 24 years of experience in “selling the invisible” in the B2B world. He’s participated in the scaling of several companies as a doer and leader and has watched businesses scale from single-digit millions to multimillions. How do you achieve growth like that? According to Sean, certainly not by ‘winging it.’ Join Adam and Sean as they explain why effectively scaling your business comes down to strategy and...2017-11-1240 min
Modern Marketing PodcastAn Interview w/ International Bestselling Author and Founder of Epic Author Publishing Trevor Crane (Part 1) | #059Everyone knows the power of a book and the authority attached to the author. It’s like an instant credibility card. But the process of writing a book can seem like a tall order — investing valuable resources like time and money for a questionable return. Or maybe you’ve written a book that flopped or failed to help meet your outcome and mission. As a bestselling author and seasoned business consultant, Trevor Crane knows the secret to writing a book not just quickly, but one you can leverage as the ultimate marketing tool. Fortunately, he ‘likes to...2017-10-3041 min
Modern Marketing PodcastTrey Lewellen on Commitment, Focus, and Goals | #058There’s a side to a business owner or entrepreneur’s life not many get to see. The less glamorous times dealing with the consequences of weakened commitment or focus. But there are ways to persevere through those tough times and get on track. Or better yet — avoid them entirely. In this episode, Adam sits down with Trey Lewellen who built a thriving business just to watch it go downhill as a result of losing focus on the core aspects of his operation. By shifting his mindset and putting systems in place, Trey managed to reverse...2017-10-0931 min
Modern Marketing PodcastHow To Create A Digital Marketing Strategy - #054Ever wondered why so many other businesses seem to get great results using practically any marketing tool or tip? It’s because failing or succeeding has little to do with gadgets and everything to do with a well-planned digital marketing strategy. In this episode, Adam explains why it’s so important to have a strategy, the reasons why marketing fails to deliver results for many small business owners and entrepreneurs, and how to create the perfect digital marketing strategy to set your business up for success. Episode Discussions: Jay Abraham and the Strate...2017-07-0309 min
Modern Marketing PodcastVideo Marketing For Business 5 Tips On How To Grow Your Business With Video - #053 Over half of marketing professionals cite video as the form of content with the highest return on investment (ROI). With a stat like that, one can’t help but scratch their head at business owners and entrepreneurs reluctant to include video in their marketing strategies. Episode #39 discussed keys to an effective video content marketing strategy, gave tips on how to create a video ad, and provided a free video ad template. In this episode, Adam discusses essential elements to include in your video marketing — from content creation to syndication — and how t...2017-06-2710 min
Modern Marketing PodcastHow to Get More Leads - #50Without new leads, there’s no new business at all. That’s why lead generation plays such a significant role in keeping your business’s future secure. In this episode, Adam discusses three lead gen tips, the single most important tool in lead gen today, and how to implement it into your marketing strategy. Episode Discussions: Where most well-intentioned leadgen strategies go wrong The bonus lead gen tool every business needs to succeed Why it’s worth investing resources into developing lead magnets One lead magnet or multiple? How to get crysta...2017-06-0508 min
Modern Marketing PodcastThe TCR Advantage Marketing Strategy (Traffic, Conversion, Retention) - #049Whether your business is in startup mode, reputable and well-established, or somewhere in between, traffic, conversion, and retention are essential elements to making it sustainable and profitable. In this episode, Adam walks you through the simple 3-step TCR advantage marketing strategy that gets you more traffic, more conversions, and better retention to generate more customers, sales, and revenue for your business. Episode Discussions: How to identify which segment of TCR you need to focus on One of the most valuable tools any business can have to convert traffic into leads The key pr...2017-05-2909 min
Modern Marketing Podcast3 Tips to Increase Sales - Without Discounting or Damaging Your Business - #048When it comes to generating more sales for your business, there’s no shortage of strategies and tactics to try. However, be wise when choosing, as some have the power to not only waste your valuable resources, but damage your business in the process. So, how do you choose the best option, especially if cold calling or slashing prices aren’t your thing? In this episode, Adam shares three tips to increase sales without discounting or damaging your brand, business or reputation in the industry, while keeping long-term revenue in mind. Episode Discus...2017-05-2209 min
Modern Marketing PodcastAn interview with Ryan Stewman The Hardcore Closer on Sales, Marketing, Funnels, and Confidence - #047.mp3Being blindsided by a few career hits didn’t stop Ryan Stewman’s eye from seeing opportunity. It’s served him well. He’s built multiple six and seven figure businesses and helped countless entrepreneurs do the same through his company, Hardcore Closer. As a 4-time best-selling author, sales coach, podcast host, and blogger, it’s safe to say he’s got a winning formula for success. In this episode, Adam and Ryan discuss lead generation, the importance of consistency, good content creation practices, and how to be confident when talking price. Episode Discus...2017-05-1527 min
Modern Marketing Podcast15 social media marketing mistakes to avoid - #045If you want your business to thrive and survive moving forward, making social media a key part of your marketing strategy is essential. Without it, you risk hurting your brand and business by not staying relevant, accessible, and connected to your customers. But when used properly, it can serve as a powerful force to boost your business and keep you ahead of the competition. In this episode, Adam discusses 15 social media marketing mistakes your business should avoid and why social media marketing is one of the most important tools you can implement in your business.2017-05-0118 min
Modern Marketing PodcastVideo Content Marketing - #044With video making up over half of all internet traffic, it’s increasingly difficult for business owners to overlook it as a marketing opportunity goldmine. The belief that it’s complicated, time-consuming, and expensive is simply old-fashioned. Just a few short minutes with a camera or smartphone and you have a powerful tool that can drastically transform your business. In this episode, Adam breaks down video content marketing to better understand it's importance and how you can strategically use it to benefit your business [includes free downloadable template]. Episode Discussions: Stats a...2017-04-2410 min
Modern Marketing Podcast5 Step content promotion strategy - #0435-Step Content Promotion Strategy | #043 "Content without promotion is not a whole lot better than having no content at all." It’s true. Content marketing is one of the most effective marketing strategies available today. So, you put fort the time, effort, and energy into creating the valuable content that will make your marketing strategy a success. How do you ensure it gets put to good use in the most optimal and profitable ways possible? In this episode, Adam recaps the 3 key pieces to content marketing success and discusses a 5-ste...2017-04-1709 min
Modern Marketing PodcastThe power of content marketing for small business - #042Running a small business is no easy feat so we commend those who do. Your day-to-day dealings demand most of your time and energy, leaving you without much to invest in your long-term goals. Even though you’re aware of how imperative marketing is to the ultimate success of your business, it still finds its way to the backburner. The solution is to concentrate your efforts on the most effective strategy that provides the greatest return. In this episode, Adam discusses the power of a content marketing strategy and how it can...2017-04-1007 min
Modern Marketing PodcastSecrets to becoming an expert in your field - #041When someone is seen as an expert, they’re trusted, respected, and valued. They get the red-carpet treatment. As a business owner, you’re likely equipped with abundant knowledge about your industry, so why not leverage it to gain authority? In this episode, Adam shares the secrets and strategies necessary to not only get you to expert level but be perceived as an expert too…because it doesn’t matter how great you are if nobody knows it! Episode Discussions: How to change your opinion or stance on a topic and maintain your exper...2017-04-0309 min
Modern Marketing PodcastHow to create a Social Media Marketing Plan - #040So you’re ready to start benefitting from social media marketing but you’re uncertain about how and where to start. If you’re struggling with questions, know you’re not alone. It can be a confusing and complex world but that’s not a reason to dismiss such a valuable marketing tool. In this episode, Adam breaks down a 9-part social media marketing plan to get you and your business set up for success right from the start. Episode Discussions: Why your budget is an important part of your social media marketing p...2017-03-2715 min
Modern Marketing Podcast3 Keys To An Effective Video Content Marketing Strategy - #039After so many years of reading text on a computer screen and dealing with faceless corporations, consumers are thirsty for a more humanized content experience. The skyrocketing popularity of Snapchat, Facebook, Instagram and YouTube make it evident that video is the answer and here to stay. In this episode, Adam shares actionable tips and hacks on how to implement video content marketing into your marketing strategy to drastically grow your business and connect with customers like nothing else out there. Check out Adam’s YouTube Channel to see how he makes vide...2017-03-1512 min
Modern Marketing PodcastAn interview with my friend and the creator of the Millionaire Mindcast Podcast, Matt Aitchison - #038He’s a millennial entrepreneur, a 7-figure real estate investor, a wealth-building mentor, and hosts a top-ranked podcast. One has to ask…Is there anything Matt Aitchison AKA “Matty A” can’t do? In this episode, Adam and Matty talk about the importance of authenticity in your marketing, how it helps build rapport and trust, and why it’s more crucial to the survival of your business, now more than ever. Episode Discussions: The 6 important pillars of Matt’s mastermind group How authenticity lead to Matt’s success The consequences of not being authentic in your brand and...2017-03-0631 min
Modern Marketing PodcastAre Facebook Ads Worth It? - #037The buzz about Facebook Ads include success stories of 1000% ROI and what seems like just as many horror stories to match it. With a slew of options and advice coming from all angles, how do you decide if Facebook Ads are right for you? Adam has seen the true impact that Facebook Ads can have on people's businesses. In this episode, he shares firsthand experiences with Facebook Ads as well as his client’s and explains why Facebook is the best eyeball delivery service around. Episode Discussions: Tips on strategizing your...2017-03-0208 min
Modern Marketing PodcastHow To 10X Your Brand Awareness - #036People can’t do business with you if they don’t know you exist which is why a large part of your focus should be on increasing brand awareness. Being consistent with your brand is absolutely essential to the success of your overall branding strategy. In this episode, Adam discusses how to properly use differentiation, consistency, and authenticity to increase brand awareness and set you up for rapid business growth. Episode Discussions: A common mistake made by new businesses when trying to be unique The consequences of not presenting a consistent brand message A...2017-02-2707 min
Modern Marketing PodcastThe Power of Social Proof - #035When deciding whether or not to do business with you, potential customers rely on others to provide cues. This social proof has the power to either inspire customers to bring their business to you or send them running into the arms of your competitors. It’s time to start making social proof a key part of your business’s marketing. In this episode, Adam discusses 5 easy ways to start building up your social proof that get you more business and better customers. Episode Discussions: How to experience better conversions and more s...2017-02-1309 min
Modern Marketing Podcast9 Ways To Simplify Your Marketing - #034"Doing a little bit well will always beat doing a whole lot poorly." If your marketing is causing some overwhelm, sometimes the best thing to do is take a step back and look for ways to simplify. It’s time to reevaluate the basics and select a few key tactics to pursue. No need to do everything — just the right things at the right time and for the right people. In this episode, Adam discusses what happens when you take a more minimalistic approach in your business and apply it to your marketing. These 9 ways to s...2017-02-1310 min
The Internet Marketing Podcast#380: The Death of Content Marketing and why it’s a myth - Adam ErhartToday Andy is joined by digital marketing strategist and founder or Siren Consulting Firm, Adam Erhart. Adam explains the reasons why people think Content Marketing is dead. He discusses how today, people look at content marketing and see “the old way of doing it”, where it was more important to fill the market with as much Content as possible. He explains that if you look online today, you’ll find content absolutely everywhere but that it isn’t always good, reliable content. Adam says that what we need now is better and more relevant content. He says that people are looking...2017-02-0912 min
Internet Marketing: Insider Tips and Advice for Online Marketing#380: The Death of Content Marketing and why it’s a myth - Adam ErhartToday Andy is joined by digital marketing strategist and founder or Siren Consulting Firm, Adam Erhart.
Adam explains the reasons why people think Content Marketing is dead. He discusses how today, people look at content marketing and see “the old way of doing it”, where it was more important to fill the market with as much Content as possible. He explains that if you look online today, you’ll find content absolutely everywhere but that it isn’t always good, reliable content.
Adam says that what we need now is better and more relevant content. He says that people are looking...2017-02-0912 min
The SiteVisibility Internet Marketing Podcast#380: The Death of Content Marketing and why it’s a myth - Adam ErhartToday Andy is joined by digital marketing strategist and founder or Siren Consulting Firm, Adam Erhart.
Adam explains the reasons why people think Content Marketing is dead. He discusses how today, people look at content marketing and see “the old way of doing it”, where it was more important to fill the market with as much Content as possible. He explains that if you look online today, you’ll find content absolutely everywhere but that it isn’t always good, reliable content.
Adam says that what we need now is better and more relevant content. He says that people are looking...2017-02-0912 min
Internet Marketing: Insider Tips and Advice for Online Marketing#380: The Death of Content Marketing and why it’s a myth - Adam ErhartToday Andy is joined by digital marketing strategist and founder or Siren Consulting Firm, Adam Erhart.
Adam explains the reasons why people think Content Marketing is dead. He discusses how today, people look at content marketing and see “the old way of doing it”, where it was more important to fill the market with as much Content as possible. He explains that if you look online today, you’ll find content absolutely everywhere but that it isn’t always good, reliable content.
Adam says that what we need now is better and more relevant content. He says that people are looking...2017-02-0912 min
Modern Marketing PodcastThe Power Of Trust In Marketing - #031The importance of building trust in your business is hardly a new concept but it’s just as relevant as it’s ever been. There’s not a more powerful tool to be had in business and life. Businesses that are trustworthy will get more customers, happier customers, sell more, sell easier, and build a valuable reputation that will provide long-term benefits. It takes time and effort but there are simple and effective ways to start establishing trust with your clients and customers. In this episode, Adam discusses trust building tips and practices to implement into you...2017-01-3110 minModern Marketing PodcastEmail Marketing Resources | #029This is a continuation of episode #27: “Everything You Need to Know About Email Marketing” which covers all the email marketing basics, why it's important, the benefits, and how to integrate it into your business. In this episode, Adam discusses the effective email marketing tools currently used in his business and the same ones he recommends to his clients. They’re also used by friends and colleagues. They work well for almost everyone from brick and mortar businesses to those who are brand new to the industry. Just like any...2017-01-2309 minModern Marketing PodcastThe Power of Rapid Offer Testing | #028There’s no crystal ball that will reveal how your new idea, service or product will be received by the masses. That doesn’t mean you have to launch blindly though. Behold the power of rapid offer testing. If done right, the results will be as failproof as you could hope for, giving you the confidence you need to further your investment. In this episode, Adam discusses the steps to rapid offer testing and how it can save you incredible amounts of time, energy, and resources. Episode Discussions: The...2017-01-1910 minModern Marketing PodcastEverything You Need to Know About Email Marketing | #027Email is a fundamental tool we use every day but does it have its place in marketing? Should you bother with email marketing? Is it really worth investing the time, money, and resources? After all, many say “email is dead.” In this episode, Adam shares the facts and stats proving just how effective email marketing can be and breaks down everything you need to know to make it work for your business. Episode Discussions: What is email marketing? The myths of email marketing Why email marketing is important and why it works Facts and stats...2017-01-1611 minModern Marketing PodcastHow to Crush it with Digital Marketing in 2017 | #025 With more options available now more than ever, it's difficult to decide which marketing tools are going to provide the most benefit for your business in 2017. No need to play eeny, meeny, miny, moe because Adam has you covered with the top 6 digital marketing elements to include moving into 2017. Implementing these marketing tools will help you grow your business, connect with your customers, get more leads and sales, and grow your revenue and profits. Episode Discussions: 3 important elements your business website should have Why social media channels are not replacements for a b...2017-01-0914 minModern Marketing PodcastInterview with Live Streaming Pro Luria Petrucci | #24Live streaming is projected to be one of the top marketing tools available in 2017 so it’s only appropriate to interview Luria Petrucci. Her company, Live Streaming Pros, helps brands and businesses start, grow, and monetize their own live streaming shows. This episode covers everything you need to know about live streaming including how you can get started as early as today to start seeing results in your business. Episode Discussions: What is live streaming? The 4 levels of live streaming and their costs 3 parts to an effective live streaming strategy Why you shou...2017-01-0532 minModern Marketing PodcastSEO Tips and Tricks for 2017 | #023With more than 97% of people beginning their search for a local business online, Search Engine Optimization (SEO) continues to be one of the most effective forms of marketing available today for local businesses. Because it registers as one of the more complex and technical marketing tactics, it often leads to the confusion and dismissal of the opportunity entirely. Don’t let your eyes glaze over just yet. This episode breaks down valuable and easy-to-implement SEO tactics so you can start benefiting from a business boost that only high search engine rankings can deliver. ...2017-01-0215 minModern Marketing PodcastAn Interview with Webinar Conversion Expert Joel Erway | #022Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, and designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing webinars. Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Episode Discussions: Why simplicity is best How too many details can actually hurt your conversions Why webinars are one of the best ways to rapid...2016-12-2929 minModern Marketing PodcastWhat is Affiliate Marketing? | #021Getting started with affiliate marketing isn't complicated and in this episode, Adam explains just how easy and beneficial it can be to your business, regardless of industry or market. Episode Discussions: What affiliate marketing is and why it’s important How big of an industry is it? The appeal of affiliate marketing The use of affiliate marketing in your business How to get involved (1:29) The draw of affiliate marketing: Involves someone other than you creating something and paying you a commission to sell to someone else Passive income generated without the...2016-12-2608 minModern Marketing PodcastAn Interview with Fitness Business Mentor AJ Rivera | #020AJ Rivera is a Fitness Business Mentor helping Personal Trainers and studio owners scale their income and impact. In this episode, AJ joins Adam in providing marketing tactics, tips, and tools that are sure to benefit your business, regardless of industry or market. Episode Discussions: Simple email autoresponders How to craft an offer Direct response marketing How you should always sell ethically Importance of having higher ticket and higher prices to build your business The issue with word-of-mouth marketing 1:36 AJ’s Start -Rented out children’s dance facility -Gym...2016-12-2228 minModern Marketing PodcastThe Power of Marketing Funnels | #019Could not having a marketing funnel be holding back the success of your business? Also known as the Elevation Marketing Process, an effective sales funnel helps generate leads, convert leads into customers and turn customers into brand evangelists. By going through this simple exercise, your business has nothing to do but improve. Adam explains the true power behind funnels and what makes them effective. Episode discussions: How to apply a simple funnel to your business How to pinpoint the weakness in your funnel A detailed look in...2016-12-1910 minModern Marketing PodcastThe Dangers of Microwave Marketing | #018There are many situations where getting things done quickly can equal productivity and efficiency. Marketing, however, isn’t one of them. Although the prospect of achieving fast results can be tempting, shortcuts don’t usually come without a price. In this episode, Adam explains potential penalties of placing your marketing strategy on that glass turntable and pressing “start”. Episode Discussions: 3 costly dangers of microwave marketing Shiny Object Syndrome – look away! How much time to give your marketing strategy Avoid “Killing the Goose” The origin of the microwave marketing moniker So, long-term or sho...2016-12-1508 minModern Marketing PodcastDoes Social Media Marketing Work | #017A lot of cynicism exists when it comes to the effectiveness of social media marketing but now that it’s been around long enough, there’s really no denying it’s powerful impact. Facts, case studies, and statistics show social media is being used by a substantial portion of the population. From a business standpoint, it only makes sense to go where the people are. After listening to this episode, you’ll have reason enough to make social media a key part of your marketing moving into the new year. Episode...2016-12-1210 minModern Marketing PodcastInterview with Dave Rogenmoser of the Entrepreneur Alliance | #016Dave Rogenmoser is an entrepreneur and digital marketer who has helped successfully build and grow profitable businesses. He’s made a positive impact on the world of entrepreneurial education through his group and program, The Entrepreneur Alliance. Listen in on Dave’s story as he shares experiences from his humorous kickoff into entrepreneurialism to the costly overlook that resulted in his biggest business fail. Please advise: This interview contains extremely valuable information and has been formatted to benefit, educate, and entertain its audience. Episode Discussions: The importance of a minimum viable product The key...2016-12-0825 minModern Marketing PodcastA Look into How Marketing Has Changed | #015 Simple observation and clear evidence tell a story of a slow and steady evolution that marketing has undergone over the last decade. Generally, businesses that have incorporated these evolved concepts into their marketing strategy have found them to be profitable… yet there are still many who haven’t fully embraced these changes. In this episode, Adam goes over quick and simple strategies to help you leverage the new way of marketing in your business and start seeing results as early as later today. Episode Discussions: The...2016-12-0514 minModern Marketing PodcastThe Power of Pricing - How Higher Prices Lead to Happier Customers | #014 Too much? Not enough? Just right? Some would favor having a few molars pulled over having to think about what price to put on the tags of their service or product. Pricing is a topic worthy of controversial chatter and has the tendency to spark some serious debate. Adam breaks down pricing strategies, practices his Latin, and explains why you should put the brakes on pricing too low. Episode discussion: 3 different strategies to pricing The benefits of value-based pricing Adam’s Latin: Ceteris Paribus Why focu...2016-12-0111 minModern Marketing PodcastHow to Create a Marketing Funnel | #012The 3 Key Ingredients to Creating Sales on Demand Many types of marketing funnels exist but have the same underlying premise which is taking someone who has no idea who you are and turning them into a customer. With so many different funnels available, it’s difficult knowing where to begin… until this episode of the Modern Marketing podcast. Episode discussions: Dealing with "cold audiences" The Modern Marketing Funnel Tips on website conversion rate optimization Ascending traffic up the value chain How the Squint Test can save you from losing customers Reco...2016-11-2414 minModern Marketing PodcastSecrets to an Effective Online Marketing Strategy | #006 At a recently attended business growth seminar in Victoria, British Columbia, Adam took notice of a topic that was repeatedly brought up: How complicated online marketing strategy seemed to be. It doesn't need to be complicated. The roots, strategies and underlying concepts of marketing are simple and have been used for decades. In this episode: Facts on customer and client media engagement Ways to create an effective online marketing strategy The type of content that reaps the maximum reward possible [04:30] Facts 2016-11-1715 minModern Marketing PodcastThe Modern Marketing Manifesto | #001What is this “Modern marketing”? How can you achieve success with your market? There are ways to ensure your marketing plan, campaign, ad, or message has the highest likelihood of success possible. Adam discusses shifts in modern marketing and advertising trends and breaks down the top 5 underlying principles to help you get the absolute most out of your marketing. [01:26] Modern marketing defined. [02:44] 5 key points to evaluate any marketing tactic or strategy [02:53] Strategy first. One of the biggest marketing problems discussed and what can be do...2016-11-1714 min