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Adam Jay & Dale Zwizinski

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Bridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #102 $300K ARR. 3 Founders. Zero SDRs. WTF?! with Amos Bar-JosephAdam and Dale dive deep with Amos Bar-Joseph, CEO & co‑founder of Swan AI, to unpack how his three‑person team and AI agent swarm drove $300K ARR in just 30 days with zero SDRs or ad budget. No hype. No spam. Just real strategy.In this episode, you’ll discover: • How to leverage intelligence, not headcount, to scale GTM • Why off‑the‑shelf AI SDRs are a trap—and what works instead • The agent swarm playbook: from content to lead qualifying to outreach • How to avoid LinkedIn jail while automating at scale • Why story and personal bran...2025-06-2539 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #98 🚨 Why AI Is Failing Your GTM Strategy (And What Actually Works in 2025)Everyone’s chasing the AI dream—but is it killing your go-to-market strategy? In this brutally honest episode, Adam, Dale, and Jake peel back the shiny hype to expose what’s really going on in B2B SaaS.From fragmented AI tools and sales team chaos to vertical SaaS domination and the resurrection of Customer Success, this is the no-BS conversation founders and GTM leaders need to hear before they set fire to their revenue engines.✅ Why “AI literacy” is your next job requirement✅ The real cost of copy-paste AI playbooks✅ What to fix befo...2025-05-2841 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #97 You’re Solving the Wrong Problem — Here’s What’s Actually Broken with CEO Hannah AjikawoBridge the Gap Podcast is back with a no-BS masterclass on what’s actually breaking your go-to-market strategy. This week, we’re joined by Hannah Ajikawo — award-winning GTM consultant, founder of Revenue Funnel, LinkedIn Top Voice, and, quite frankly, the person who should probably be running your company.🚨 If you’re struggling with alignment, lead management chaos, or “just need more leads,” this one’s for you.In this episode: • Why most GTM strategies collapse before they start • The “real” problems founders keep ignoring • How internal politics are silently wrecking your revenue • Tactical frameworks to...2025-05-2141 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #96 You Built It, They Didn’t Come — Now What? With Nate BroomeIn this episode, we sit down with Nate Broome, former Outreach revenue architect and CaptivateIQ sales leader, to unpack the brutal truth behind scaling GTM from SMB to Enterprise.We go deep into: • The hidden pitfalls of platform selling • Why your “why” sucks (and what to do about it) • The cold email apocalypse and how to survive it • Why brand awareness isn’t optional anymore • Real leadership confessions that hurt (and teach)If you’re a founder, CRO, VP of Sales, or just someone stuck in the dashboard mines pretending to forecast — this one’...2025-05-1438 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #95 How AI Will Kill Bad CRMs (and Save Your Sales Team) | Doug Camplejohn of Coffee.aiWhat happens when a serial founder leaves LinkedIn, Salesforce, and Apple to create the next generation of AI-powered CRM? Meet Doug Camplejohn, CEO of Coffee.ai, as he joins us to reveal the biggest go-to-market mistakes founders make, the truth about data quality, why most CRMs are broken, and how AI is rewriting the playbook.→ Why LinkedIn’s early Sales Navigator almost failed→ The real reason startups lose at go-to-market→ How Coffee.ai will replace your reps’ admin work foreverPlus: the future of buyer-led growth, why your data sucks, and when to pivot vs. persev...2025-05-0741 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #94 Nobody Gives a Sh*t About Your Startup (Until This Happens) | David Walsh on B2B InfluenceYou’re building a startup. You’ve got the vision, the product, and maybe even some funding. But here’s the problem: nobody gives a sh*t. Until they do.In this episode, David Walsh (3x SaaS founder, raised $33M+, CEO of Limelight) breaks down why getting people to care is the hardest — and most overlooked — part of go-to-market.From burning cash to firing 40% of his staff, Walsh shares what actually matters in early-stage growth, how B2B influencer marketing is the next unfair advantage, and why consistency—not charisma—is the cheat code for founders who d...2025-04-3034 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #93 Still Sending 10,000 Cold Emails? Stop. Listen to This First. ft. Kellen CasebeerMost founders think outbound is simple: send 10,000 emails and - BOOM - meetings! Reality check: it’s not working. And worse? It’s killing your domain, your pipeline, and your sanity.In this brutally honest episode of Bridge the Gap, we sit down with Kellen Csebeer, founder of The Deal Lab, who’s on a mission to rebuild outbound from the ground up. No fluff. No spam. Just strategy and segmentation.🔍 What we cover: • Why your outbound sucks (and how to know it) • Why demand isn’t desire—it’s desperation • How long it RE...2025-04-2335 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #92 Is LinkedIn Dead? Nope. You’re Just Posting Wrong ft. Darren McKeeThis episode of Bridge the Gap features the legendary Darren McKee—LinkedIn whisperer, social selling coach, and former pizza-slinger turned revenue disruptor. Darren’s coached over 900 leaders on how to stop being sales robots and start building authentic relationships that actually close.We dive into:•Why most go-to-market strategies are broken by design•How Darren hit 147% of quota by ignoring the “playbook”•The truth about LinkedIn’s algorithm (spoiler: nobody knows)•Why promoted posts are a death sentence•The future of B2B is DTC (yeah, really)If you’re a founder, revenue lea...2025-04-1636 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #91 “We Were Gonna Run Out of Money” — Arrows CEO Reveals Make-or-Break Go-To-Market Pivot ft. Daniel ZarickOn this episode of Bridge the Gap podcast, we sit down with Daniel Zarick, CEO and co-founder of Arrows, a digital sales room and customer onboarding platform built for HubSpot. Daniel opens up about the terrifying moment when Arrows was on the brink—no traction, no funding runway, no product-market fit.He walks us through the blind spots, ego traps, and the very real “oh sh*t” moments of startup life. We get into why most onboarding tools fail, what makes a sales room actually usable, and why your CRM isn’t enough.From ripping out dash...2025-04-0940 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #90 The #1 Reason Startups FAIL (And No One Talks About It) with Lindsay TjepkemaWhy are most startups crashing and burning before they even get off the ground? It’s NOT what you think. In this episode of Bridge the Gap, Adam and Dale uncover the brutal truth with 3x founder and marketing powerhouse Lindsay Tjepkema.Here’s what you’re getting:❌ Why 90% of Founders Are DESTROYING Their Growth Without Knowing It✅ The ICP Myth: Why You’re Targeting the WRONG People (And How to Fix It Today)⚠️ The Dangerous “Playbook Trap” That’s Holding You Back💡 The Real Way to Build a Human-Centric Brand That Can’t Be IgnoredMost...2025-04-0234 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #89 Cold Email Is DEAD… Unless You Do This | GTM Strategies That Actually Work ft. Harris KennyAre you struggling to make outbound work at scale? You’re not alone. In this episode, we sit down with Harris Kenny, CEO of Outbound Sync, to break down why outbound often fails and cold email is dead — and what top-performing teams are doing differently.We dive into: • Why syncing outbound tools to your CRM is a game-changer • The cold truth about cold email in 2025 • When to hire an agency vs. build in-house • How AI is shaping the future of sales (and why agencies aren’t going anywhere) • Tactical examples of outbound that actually WORK2025-03-2636 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #88 He Generated $100,000,000 and Sold Companies with THIS "Hack" ft. Andy MewbornWant to turn your go-to-market strategy into a money-making machine? In this episode of Bridge The Gap , we bring you Andy Mewborn, the founder of Distribute, co-creator of Taplio, and the mind behind Brand 30—a LinkedIn growth powerhouse. Andy speaks to his first $100,000,000 he generated and how he sold companies all using a few hacks. You will be surprised when you hear his last piece of advice!Andy shares battle-tested GTM strategies that drive revenue fast, eliminate wasted effort, and help you cash in on overlooked market opportunities.💰 What You’ll Learn:✔️ The #1 secret to scaling...2025-03-1942 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #87 He Speaks to AI More than Humans... ft. Jordan CrawfordYour outbound strategy is broken—and you don’t even know it. 😱 In this episode, we sit down with Jordan Crawford, founder of Blueprint and a leading expert in outbound sales, AI-driven prospecting, and go-to-market (GTM) strategy.🔍 What you’ll learn:✅ The biggest mistakes companies make in outbound sales✅ How to craft messages people would pay to receive✅ Why most Ideal Customer Profiles (ICPs) are outdated and ineffective✅ The secret to finding, not filtering, your best-fit accounts✅ How AI is changing the game for prospecting and engagement💡 “Nothing changes if nothing changes.” If you’re...2025-03-1236 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #86 The Future of Outbound Sales: What Most Founders Get Wrong with Florin TatuleaStruggling to bridge your go-to-market gaps? You’re not alone.In this episode, we sit down with Florian Tatulea, Head of Sales Development at Common Room, to talk all things B2B sales, prospecting, and hiring top talent. Florian shares his decade-long expertise as an SDR, AE, and sales leader—PLUS insights from his new venture, Sales Flow.💡 We cover:✅ The biggest mistakes founders make in hiring SDRs & AEs✅ Why product-market fit comes BEFORE sales scaling (seriously, stop rushing!)✅ How AI is reshaping outbound prospecting – and why AI SDRs may be killing your pipeline2025-03-0531 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #85 17-Year Stay at Home Mom to $70M Tech CEO: How Elizabeth Andrew Built Her 4x4 MethodIn this episode, we dive deep with Elizabeth Andrew, a seasoned technology CEO and five-time sales leader with a story of resilience and grit. After a 17-year career break as a stay at home mom, Elizabeth re-entered the workforce with zero tech experience and skyrocketed to lead revenue at powerhouse companies like HelloSign, Dropbox, Pluma, and Netomi. We explore her 4x4 method for career transitions, the challenges of scaling sales teams, and why having a rock-solid sales playbook is non-negotiable. Whether you’re a founder, sales leader, or simply looking for inspiration, Elizabeth’s journey from stay-at-home mom...2025-02-2631 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #84 The Outbound Sales Playbook: How UserGems Turns Signals into Revenue with Trinity NguyenIn this episode of Bridge the Gap Podcast, we sit down with Trinity Nguyen, CMO & Head of Account Development at UserGems, to break down the biggest mistakes in outbound sales, why job change signals are game-changers, and how to scale AI-powered sales strategies that actually work.🔹 The #1 hiring mistake killing your pipeline🔹 How UserGems built a category around job change signals🔹 Why updating your ICP every 6 months is non-negotiable🔹 The secret to frictionless onboarding & retention💡 If you’re serious about winning outbound sales, this is a must-watch!👉 Follow Trinity - https://www.linkedin...2025-02-1931 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #83 The Brutal Truth About Startups, VC Pressure & Scaling to $3M ARR with Max GreenwaldWhat does it take to turn a struggling startup into a multi-million dollar success?In this episode of Bridge the Gap, we sit down with Max Greenwald, Founder & CEO of Warmly, an AI-powered sales platform that generates warm leads. From pivoting multiple times to tripling ARR in a year, Max shares the raw truth about startup survival, VC pressures, and the reality of finding product-market fit (hint: it feels like someone yanking you forward by the nostrils 🤯).💡 Topics Covered:✅ The brutal truth about VCs vs. Founders’ goals✅ The real definition of product-market fit✅ The ultra-mara...2025-02-1235 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #82 BILLION Dollar Sales Leader Shares How to Get Customers to Notice You in a Crowded Market ft. Will JenkinsWhat does it take to scale a business to $1 billion in revenue and sell it for $235M? Will Jenkins, founder and CEO of Journey, has done it—twice! In this episode of Bridge the Gap, Will shares his incredible journey from selling Cutco knives to co-founding MoLo Solutions, which was acquired for a staggering $235 million.🔹 How did Will break into the ultra-competitive freight brokerage industry?🔹 What are the secrets to winning customers in a crowded market?🔹 Why do most B2B founders fail at go-to-market (and how to fix it)?🔹 Is LinkedIn good for generating bus...2025-02-0531 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #81 She's Conquered the Sales World, Coached Top Sales Reps, and Even BEAT Shaq at Basketball ft. Lindsey BoggsIn this episode of Revenue Reimagined, Adam and Dale sit down with Lindsey Boggs, VP of Global Business Development at DG Matrix, TED speaker, Forbes 30 Under 30, Salesforce Top Influence, and you could even say better basketball player than Hall of Famer Shaquille O'Neal (listen to find out about this one). Lindsay shares her expertise on go-to-market strategies, effective sales enablement, and why listening to customer calls is the ultimate starting point for success.Get ready for actionable advice on:✔️ Building and coaching top-performing sales teams✔️ Using AI to enhance, not replace, human connection in sales✔️ T...2025-01-2930 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #80 Scale to $100M+: Sales Leadership, Customer Success & Growth Lessons with Ned ArickIn this episode of Revenue Reimagined, we welcome Ned Arick, CRO of Attyx, who’s mastered the art of scaling businesses from the ground up—taking ventures from zero to $100M+ with a relentless focus on strategy, execution, and customer success. Ned dives into his unique career journey, from being the first sales hire to leading multi-million dollar acquisitions across HVAC, roofing, and solar industries.We cover: • 💼 The hardest role: first salesperson, first sales leader, or business owner? • 📈 Scaling challenges and how to navigate rapid growth without losing quality • 🏡 Why customer success drives long-term revenue in service-bas...2025-01-2233 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #79 Blueprint for Scalable Revenue and Outcome Based Pricing with Jacco van der KooijJaccoOn this episode of Revenue Reimagined, hosts Adam and Dale welcome the legendary Jacco van der Kooij—Founder and CEO of Winning by Design—for a game-changing conversation on building unstoppable revenue engines.Jacco dives deep into his powerful Revenue Factory framework and shares how aligning growth, cost efficiency, and quality can supercharge your business. Discover why customer success should be your biggest revenue driver and how AI is flipping the sales game upside down. Plus, get an inside look at the future of outcome-based pricing and why most companies are still stuck in first gear....2025-01-1540 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #78 He Sold Companies for Millions — Hacks For Crushing Digital Marketing & Scaling Fast! ft. Jesse SteinIn this episode, we’re joined by Jesse Stein, a serial entrepreneur and founder of Hermetic AI. Jesse shares his journey of founding, operating, and selling multiple ventures, including sportsmemorabilia.com, which he scaled to the world’s largest autograph store before its acquisition by Fanatics. What You’ll Learn in This Episode: • Jesse’s journey from sports memorabilia to SaaS and beyond. • The power of focus and cultivating relationships with potential acquirers. • Insights into digital marketing hacks like SEO, CRO, and sustainable acquisition channels. • The importance of co-founders, trust, and managing team dynamics. • Why...2025-01-0836 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #77 Exposing the Go-To-Market Gap: 2024’s Biggest Mistakes & 2025’s Must-Know Revenue SecretsIn this special year-end episode, Adam and Dale dive into the journey of Revenue Reimagined over the past 18 months and lay the foundation for what’s next in 2025. Key takeaways from the conversation: 🌉 What is the Go-To-Market Gap?Discover the groundbreaking framework coined by the Revenue Reimagined team that’s transforming how companies approach growth. From stabilization to scalability, see why it’s resonating with founders, investors, and boards alike.🩹 “Stop the Bleeding” Before ScalingWhy rushing to scalability often leads to failure—and how to stabilize your go-to-market strategy first.📈 2024 Re...2025-01-0119 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #76 You NEED These Top 3 Revenue Ops Tools to Crush Remote Sales 🚀🎙️ In this special Christmas episode, Adam and Dale pull back the curtain on the must-have tech tools shaping modern revenue operations. Whether you’re a sales pro, marketing guru, or ops strategist, this episode delivers the insights you need to level up your game. 💼✨🔑 Key Highlights: • Top 3 Tools That Drive Success:1️⃣ HubSpot: The ultimate all-in-one platform for sales, marketing, and customer success.2️⃣ Attention: Revolutionize your sales calls with conversational intelligence.3️⃣ Aligned: Simplify complex sales deals with a collaborative deal room.💡 Discover how these tools streamline workflows, shorten sales cycles, and align teams like never before.2024-12-2530 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #75 The Secret to Customer Success (isn't so secret) with Nikki BishopToday we are joined by Nikki Bishop, Vice President of Marketing and Customer Experience at Emerson.There's no one-size-fits-all approach to customer success; it requires a dedicated commitment to understanding and serving customer interests effectively. Nikki shares that effective customer success is rooted in a deep understanding of customer needs, fostering connections, and continuously refining processes. As organizations work to enhance their marketing and customer experience, embracing a holistic view is essential for driving customer satisfaction and loyalty.Follow Nikki: https://www.linkedin.com/in/nikkiwbishop/PS - huge shout out...2024-12-1829 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #74 5X Growth Secrets, Community Building Hacks, and AI "Easy Buttons" with Jason HubbardJason quite literally grew up in startups with both parents being serial entrepreneurs. He has worked with early-stage startups ranging from those he started and ran, launching first products/brands, being the first employee, all the way to venture-backed unicorns. In his career, Jason has helped grow 3 top 100 Inc.’s Fastest-Growing Private companies. Most recently Jason ran growth at Astronomer as they 5X’d revenue and raised half a Billion dollars on their way to a unicorn valuation. Currently, Jason is COO at RevGenius where he is building the #1 place for revenue leaders and professionals to come to learn how...2024-12-1132 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #73 This AI Strategist is Revolutionizing Business with the Rule of 100 ft. Daniel Englebretson:Daniel Englebretson is a multi-faceted entrepreneur and AI strategist on a mission to democratize artificial intelligence. As the creator of the "Rule of 100" framework for AI integration, Daniel is transforming how businesses approach AI adoption. His expertise spans AI strategy, education, and entrepreneurship, with roles including founder of Elynox.ai, co-founder of ShiftHX and Khronos, and instructor at Wake Forest and Elon University. Recognized as the "AI Strategist" at the 2023 "AI in Revenue" conference, Daniel's unique talent lies in translating complex AI concepts into actionable strategies. His practical approach to AI implementation, both in business and personal life, makes...2024-12-0434 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #72 Outdated Sales Tactics Will Destroy Your Business in 2025! How to Survive? ft. Lindsay CordellLindsay, a partner and head of GTM advisory, is a practitioner turned analyst who studies best practices and trends in Go-to-Market and develops actionable models and blueprints for our clients. She has held both practitioner and leadership roles in almost every aspect of Go-to-Market, including Product, Marketing, Sales, Revenue Operations, and Enablement for several Fortune 500 companies, including AT&T, Hearst, and Cox. She most recently ran the GTM Center of Excellence for the Account-Based Marketing Platform Solution Terminus.Lindsay covers a lot in this episode, with some of the key takeaways being: 1. Transformational Shift in...2024-11-2732 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #71 How This Tech CEO is Changing the Software Sales Cycle - Stop the ENDLESS Discovery Calls ft. Troy MunsonIn this episode, Troy Munson, CEO of Dimmo, explored how his platform is transforming the software buying experience. Drawing on his extensive background in sales at top firms like MongoDB, Troy discusses how innovation in technology can simplify purchasing processes while optimizing sales effectiveness.The Problems in Software Buying:The traditional sales cycle for software purchases can often be tedious, involving multiple touchpoints and consultations. Key challenges include:- Inefficient Communication: Many software companies involve numerous sales reps leading to fragmented interactions.- Overwhelming Choices: Buyers feel inundated with options and struggle to select...2024-11-2030 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #70 Costly Hiring Mistakes & Marketing Myths - Emir Atli Grows Businesses FAST with HockeyStackIn this episode of the Revenue Reimagined podcast, Emir Atli, co-founder and CRO of Hockey Stack, shared his insightful experiences transitioning from Y Combinator to building a powerful revenue operations tool for B2B companies. The conversation delved into hiring mistakes, the intricacies of marketing attribution, the significance of sober company culture, and the overall dynamics of sales processes.Major Topics Discussed1. Biggest Mistake: Hiring Wrong PeopleEmir emphasized that hiring the wrong individuals can waste valuable time and resources:Resulted in a six-month setback for his company.Highlights the emotional and mental...2024-11-1333 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #69 Your Emails ARE Being Ignored. Here's How You Fix Your Sales Outreach ft. Mark Kosoglow, CEOIn this episode of the Revenue Reimagined podcast, Mark Kosoglow, CEO of Operator AI, discusses the current sales landscape, he refers to as The Great Ignore. Mark highlights the negative impact of excessive automation and irrelevant messaging that results in potential customers blocking outreach efforts.The Great IgnoreBurden of Automation: Today’s sales efforts often rely on generic automated messages, leading to a significant disconnect between sales teams and prospects. Mark argues that the excessive focus on numbers over relevant engagement has eroded trust.Cultural Shift: As a response to poor sales practices, la...2024-11-0634 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #68 Real World Secrets to Scaling Startups from Owner.com CRO and Former Shopify Director, Kyle NortonIn today's episode of Revenue Reimagined, we're joined by Kyle Norton, CRO at Owner.com.Kyle discusses the significance of implementing different "rhythms" in a business, such as measurement rhythm, planning rhythm, and operating rhythm, likening it to a car engine that functions well with these elements in place. He shares insights from his career journey, including experiences at Shopify and owner.com, underscoring the importance of long-term vision and value creation in scaling a startup. Norton also emphasizes the need for forward-looking decisions with a pre-committed budget to enable rapid scaling and strategic investment in growth...2024-10-3034 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #67 What is RevOps? Breaking Down This Vague Position & Job Title in Tech ft. Chris EldridgeIn today's episode of Revenue Reimagined, we're joined by Chris Eldridge, EVP Ops at InfluenceLogic.Chris Eldridge is a RevOps leader with over a decade of experience in helping grow and operate startups. He’s currently the EVP of Operations at InfluenceLogic, an Influencer Marketing Agency running some of the largest Influencer Programs in the world, and a Growth Partner and Investor at Wasabi Ventures, where he helps scale B2B and B2C startups. Eldridge emphasizes the importance of having a solid RevOps foundation during late A to B funding rounds and the need for a Re...2024-10-2330 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #66 You’re Using Data Wrong! Spring DB CEO Reveals How to Master Data-Driven Sales ft. John KosturosIn today's episode of Revenue Reimagined, we're joined by John Kosturos, CEO at SpringDB.John Kosturos is an accomplished entrepreneur and executive with a track record of success in the data-driven SaaS industry. With three successful ventures, including the co-founding and 11-year tenure as Chief Revenue Officer at RingLead, John has demonstrated a keen ability to drive growth and innovation. His expertise extends to mergers and acquisitions, having orchestrated the acquisition of RingLead by ZoomInfo, Inc. in 2021, where he subsequently served as Senior Vice President of Alliances for two years. Now, as the founder of SpringDB, John...2024-10-1631 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #65 Outbound Sales is NOT Just Cold Calls. If You Hate Outbound, You're Doing it Wrong ft. Ross NiburIn today's episode of Revenue Reimagined, we're joined by Ross Nibur, Director of Onboarding Operations at Toast.Ross discusses the importance of clear milestones, understanding the customer's perspective, collaboration between product and go-to-market teams, and having a predictable process for outbound sales. He emphasizes the need for objective measurements and milestones to scale teams effectively and gain a competitive advantage through data analysis. He also believes that outbound sales require a combination of marketing efforts and personalized messaging for success.During today's show, Ross shares his secrets on:- how to effectively scale...2024-10-0938 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #64 Fix Your Hubspot Bottlenecks: Focus on Leads that are Actually Interested! ft. Davey WarrenIn today's episode of Revenue Reimagined, we're joined by Davey Warren, CEO at Pearagon.Davey Warren is the CEO of Pearagon, a Diamond HubSpot Partner with over 1,000 successful CRM implementations. With extensive expertise in HubSpot, Davey specializes in creating innovative solutions that optimize business processes and drive growth. Outside of work, he enjoys the outdoors, international travel, pickleball, and golf.During today's show, Davey shares his secrets on:- the power of a correctly used CRM and all the benefits that come with it- why you should govern your CRM...2024-10-0234 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #63 STOP Buying Starbucks Giftcards to Get Prospects to Listen to Your Sales Pitch...ft. Katie PennerIn today's episode of Revenue Reimagined, we're joined by Katie Penner, Head of Sender Relations at Sensodo.The conversation revolves around the effectiveness of gifting in sales and customer success. Penner shares her passion for gifting as a way to build authentic connections and emphasizes the importance of personalization and relevance. She discusses how gifting can double win rates, increase second-call rates, and close deals faster. The role of customer success in gifting is also explored, with examples of effective gifting strategies during onboarding, appreciation, and renewals. Katie discusses automating gifting processes using tools like Sendoso and...2024-09-2532 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #62 Why YOUR Business is NOT Growing...How to Start a Tech Company in 2024-2025In today's episode of Revenue Reimagined, we're joined by...US! Adam and Dale share their experience over this last year with Revenue Reimagined - what they learned, ups and downs, and their experiences in helping bridge the GTM gap for founders and startups. It has been a great year for Revenue Reimagined, and 2025 is looking even brighter with product and template drops, AI implementations, and more to help you and your company become more stable, scalable, and repeatable. Follow Adam - https://www.linkedin.com/in/adambjay/Follow Dale - https://www.linkedin.com...2024-09-1841 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #61 How to Build a Strong Community Online ft. RevGenius CEO Jared RobinIn today's episode of Revenue Reimagined, we're joined by Jared Robin, Founder and CEO at RevGenius.Jared shares his experiences in building and engaging with communities, particularly in the B2B space. He started Rev Genius during tough times to network and learn from industry experts. Jared emphasizes the importance of treating communities as a way to build human connections and provide value, rather than just a sales tool. He also discusses the significance of trust and having a unique point of view in community-building. Jared highlights the benefits of communities for businesses, both inside and outside...2024-09-1132 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #60 How to be Good at Networking? YOU may be Asking the Wrong Question...ft. Melissa MoodyIn today's episode of Revenue Reimagined, we're joined by Melissa Moody, CEO at Matcha by Commsor.Melissa is co-founder and CEO at Matcha, a high-growth startup building solutions for professionals who invest in relationship-driven growth. A repeat entrepreneur, Melissa has also been CMO at email startup Gated, founder of advocacy tool Nut Tree, and is currently Founder at Wednesday Women.  Prior to her work in startups, Melissa had a 13+ year career at Google, where she implemented multi-channel digital marketing strategy and led mobile web partnerships for Google’s largest travel industry advertisers. She enjoys presenting publicly on the...2024-09-0438 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #59 The Top Sales Strategies that Work in 2024 ft. Eric IannelloIn today's episode of Revenue Reimagined, we're joined by Eric Iannello, Head of Sales at SalesRoom.Eric shares his passion for outbound sales and the top sales strategies that work, like the importance of focusing on conversions rather than meetings. He emphasizes the need to understand the value of conversions, target the right audience, articulate a clear message, and balance sales and marketing efforts. Iannello also discusses the shift from traditional outbound sales methods to more personalized engagement, the importance of building relationships and networks, and the role of outbound marketing within a company. Additionally, he touches...2024-08-2833 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #58 Your Brand's Messaging is Killing Your Sale ft. Annie & Kristen From Decoded StrategiesIn today's episode of Revenue Reimagined, we're joined by Annie & Kristin, Co-Founders at Decoded Strategies.Annie and Kristin's brand message is very clear - as it should be - founders and sales teams need to learn how to communicate effectively - and when the complication is removed, the sale becomes easier and you can actually solve a problem the customer has instead of feature dumping. Kristin and Annie share their backgrounds in the software industry and how they became marketing experts. They emphasize the importance of clear messaging and positioning for companies, arguing that many...2024-08-2136 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #57 Should You Use Video in Sales? ft. Melissa GaglioneIn today's episode of Revenue Reimagined, we're joined by Melissa Gaglione, Head of Sales at SendSpark.Melissa discusses how her experience as an on-air news reporter and an SDR at LivePerson led her to excel in video selling, a technique she now advocates for in B2B sales. She emphasizes the importance of using video to engage prospects, the science behind effective video communication, and how she plans to apply her leadership experiences to her new role at SendSpark. The episode also touches on the power of video in sales, with Melissa encouraging founders to harness this...2024-08-1429 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #56 Marketing "Secrets" and Pandemic Pivots ft. Carlos GilIn today's episode of Revenue Reimagined, we're joined by Carlos Gil, Brand Evangelist at GetResponse.Carlos shares his entrepreneurial background and journey in digital and social media marketing since 2008. He discusses the importance of building relationships and creating authentic content for business growth, using the example of his successful mask business pivot during the COVID-19 pandemic. Carlos emphasizes the need for hard work and testing to achieve virality and sales, as well as the importance of pivoting when necessary and prioritizing family. He reflects on his career journey and the evolution of his confidence, sharing valuable advice...2024-08-0733 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #55 The Seller's Journey ft. Richard HarrisIn today's episode of Revenue Reimagined, we're joined by Richard Harris, Founder and CEO at Harris Consulting. Richard, a sales legend and founder, shares his personal journey of becoming a consultant after being let go from his previous job during the 2008 financial crisis. He discusses the challenges he faced in finding new employment and how he secured his first clients through networking. Richard also reflects on the evolution of prospecting and soft skills in sales over the past decade and shares insights on setting expectations for fractional sales roles. He emphasizes the importance of clear communication and...2024-07-3138 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #54 Love is Blind, but Growth Strategy is Clear ft. Kwame AppiahIn today's episode of Revenue Reimagined, we're joined by Kwame Appiah, Head of Influencer and Creator Engagement at Later. Kwame is a cast member on season 4 of the Netflix show Love is Blind, a former pro soccer player, and now leads creator relations for Later. He is also a content creator himself, with over 450K followers on Instagram. In this episode, Kwame discusses his journey into influencer marketing and the importance of effective brand-creator collaborations. He emphasizes the need for transparency, understanding niches and audiences, and building trust in the Creator economy. Kwame also highlights the growing...2024-07-2436 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #53 The Horror and the Beauty of AI ft. Ryan StaleyIn today's episode of Revenue Reimagined, we're joined by Ryan Staley, Founder and CEO of WhaleBoss.Ryan has taught over 800 CEOs, VPs, and leaders how to grow their tech companies from $1 million to $30 million or more using the principles in his proprietary framework. He explains that he was attracted to sales because he saw the opportunity to be compensated based on results rather than tenure or promotion. However, he eventually hit a ceiling in his income and wanted to do his own thing, contributing to something meaningful while helping others. Staley believes that a certain level of "...2024-07-1734 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #52 The Power of Storytelling in Business Communication ft. Doug LandisIn today's episode of Revenue Reimagined, we're joined by Doug Landis, Founder and CEO of DL Advisory.Doug is an expert in customer advocacy and storytelling, and his company provides early-stage storytelling and narrative-building consultancy services. Doug shared his origin story, which includes being a trained actor from the age of five, and how he used his communication skills to create powerful stories in the professional world. He highlights the importance of incorporating storytelling in business communication, as it is an effective way of eliciting a positive response from the audience. Doug suggests that founders should focus...2024-07-1038 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #51 Customer-Centric Strategies and Sales Practices ft. Scott MarkerIn today's episode of Revenue Reimagined, we're joined by Scott Marker, Founder and CEO of MCA Squared.Scott Marker, a B2B sales and marketing strategist, discusses his new book advocating for a customer-centric model in B2B sales. He believes that buyers avoid interactions with salespeople due to misaligned KPIs and compensation structures. Marker explains that many companies lack a process for what happens after they acquire a new customer. He emphasizes the importance of making customers feel valued and welcomed. Marker's superpower is simplifying complex problems, and he believes that a shift in mindset is...2024-07-0329 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #50 The Secret to Great Content, Engagement, and Trends ft. Devin ReedIn today's episode of Revenue Reimagined, we're joined by Devin Reed, Head of Content at Clari and Founder of The Reeder.Devin talks about the importance of storytelling in content marketing, how to create content that resonates with the audience, and the future of content creation. He emphasizes that every moment counts in content marketing, and the first click is crucial in getting people to come back for more. Devin also shares his insights on trends in content creation, such as the rise of micro-content and the importance of creating content that is both informative and entertaining.2024-06-2639 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #49 Giving Meaningful Gifts Drives Growth ft. Kris RudeegraapIn today's episode of Revenue Reimagined, we're joined by Kris Rudeegraap, CEO at Sendoso.Kris has more than a decade of experience in go-to-market strategies and previously worked at Talkdesk, Yapstone, and Pakora, where he discovered the value of creating meaningful engagements through direct mail and gifting. The idea for Sendoso came from Kris’s experiences manually creating handwritten notes and packing swag boxes, which he believed could be automated, integrated, and scaled. Sendoso helps companies automate and scale direct mail and gifting campaigns to stand out and break through the noise of email marketing. Kris emphasizes th...2024-06-1931 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #48 Why Passion is SO Important in Your Startup ft. Bowen MoodyIn today's episode of Revenue Reimagined, we're joined by Bowen Moody, Co-Founder and CEO at Wonderway.Bowen has spent the last seven years helping sales teams leverage data to identify gaps and improve performance. During this episode, he discusses the importance of passion in building a successful startup. He emphasized the need for founders to be emotionally invested in their product or service, as they will be talking about it every day and need to be able to weather the ups and downs of the startup journey. Moody also shared his own emotional catalyst for starting Wonder...2024-06-1234 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #47 Navy Veteran to Tech Entrepreneur & Leader ft. John SarverIn today's episode of Revenue Reimagined, we're joined by John Sarver, Co-Founder and CEO at SaasLogic.John discusses his journey from serving in the US Navy to becoming an entrepreneur in the tech industry. He shares the motivation behind starting SaasLogic, which was to build a tool that could handle complex billing and subscription scenarios that existing tools couldn't handle. John also talks about the challenges of balancing innovation and execution, getting products in front of customers for feedback, and finding the right pricing models that align with the value delivered to customers. The discussion touches on...2024-06-0530 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #46 Gap Selling Expert's Secrets to Sales and Marketing ft. Rachel MaeIn today's episode of Revenue Reimagined, we're joined by Rachel Mae, GM of Partnership Enablement and Licensing at A Sales Growth Company.Rachel Mae is an expert on all things Gap selling. In this episode, she discusses the importance of aligning sales and marketing in order to create a shared common sense of values and a common idea around how to think about and speak to buyers. Mae emphasizes the need to align the entire revenue engine in marketing, sales, and customer success (CS) around a shared understanding of the business problems that products and services solve...2024-05-2932 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #45 Synchronizing Sales & Marketing for B2B Growth ft. Austin LaRocheIn today's episode of Revenue Reimagined, we're joined by Austin LaRoche, Founder and CEO at ATAK Interactive.Austin LaRoche is the CEO of ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple, pragmatic plan of “Strength in Structure.”. As a full-service marketing agency, ATAK Interactive works closely with B2B companies (printing, packaging, manufacturing, and more) to align their brand, data, and audience to attract, connect, close, and delight new customers. Austin is an engaged entrepreneur with a passion for helping other business owne...2024-05-2231 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #44 The Key to Long-Term Sales Success ft. Keith WeightmanIn today's episode of Revenue Reimagined, we're joined by Keith Weightman, RVP at Bullhorn.In this episode, Keith joins the Revenue Reimagined podcast to discuss his sales experience and career journey. Weightman believes that people work for people, not companies, which is why he has stayed at Bullhorn for over a decade. He credits his longevity to working with great leaders and having the right people, product, and environment to succeed. Weightman also emphasizes the importance of core values and mission in guiding a company's actions and decisions. He shares his tips for combining sales, writing, and...2024-05-1534 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #43 Why Culture and Values are SO Important ft. Christina BradyIn today's episode of Revenue Reimagined, we're joined by Christina Brady, Founder & CEO at Luster.ai.In this episode, Christina discusses her experience in the tech industry and the inspiration behind her new company, and notes the critical role of enablement in organizations and how it often goes unsupported by data. She aims to fix this issue with Luster, a company that provides real-time insights and data to improve the effectiveness of sales enablement. Brady's journey as a founder was driven by her desire to solve two gaps she experienced in her career: working for dynamic leadership...2024-05-0835 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #42 How AI is Changing Sales Coaching & Feedback ft. Dave KennettIn today's episode of Revenue Reimagined, we're joined by Dave Kennett, Founder & CEO at ReplayzIQ.Dave Kennett is the Founder & CEO of ReplayzIQ, a sales call intelligence solution for software sales teams. Dave is a seasoned software sales executive and GTM advisor who is passionate about helping sales teams reach their full potential.  His diverse career experience ranges from leading sales teams and scaling revenue growth in early to late-stage startups to holding senior positions at notable firms such as W.W. Grainger and Autotrader.During today's show, Dave shares his secrets on:...2024-05-0134 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #41 Does More Competition Mean MORE Growth Opportunity? ft. Alexa GrabellIn today's episode of Revenue Reimagined, we're joined by Alexa Grabell, Co-Founder/CEO at Pocus.Alexa Grabell is the Co-Founder and CEO of Pocus. Pocus is mission control for your pipeline. Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.During today's show, Alexa shares her secrets on:- why high am...2024-04-2432 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #40 Three Skills All Early Startups NEED to Focus On ft. Sriharsha GuduguntlaIn today's episode of Revenue Reimagined, we're joined by Sriharsha Guduguntla, Co-Founder/CEO at Hyperbound.Sriharsha is the co-founder and CEO of Hyperbound. He is a YCombinator alumni from Summer 2023 and was formerly on the Salesforce Einstein team working on their AI chatbot builder team. Uncannily, he now works on Hyperbound's AI buyer bots! He's also a former founding engineer at Bloom, a financial education startup. With his background in conversational AI and EdTech, he's excited to be building the next generation of sales coaching and training.During today's show, Sriharsha shares his secrets on:2024-04-1725 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #39 Built an AI Company with NO Data Science Background! ft. Tomer GarzbergIn today's episode of Revenue Reimagined, we're joined by Tomer Garzberg, Co-Founder/CEO at ybot.Tomer Garzberg is the CEO of ybot.com, a voice AI that uses simple commands to automate comprehensive work tasks for frontline employees. Tomer is a TED speaker on AI impacts on the human workforce, and co-founded ybot with Dima Galat, a technical leader in applied machine learning and computer science. Prior to ybot, they led an automations skunkworks, delivering innovative artificial intelligence and robotic process automation solutions for enterprise and government organizations.During today's show, Tomer shares his secrets...2024-04-1033 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #38 Battling Churn and Enhancing Retention ft. Tony SternbergIn today's episode of Revenue Reimagined, we're joined by Tony Sternberg, Co-Founder/CEO at ProsperStack.A B2B SaaS veteran of over a decade, Tony joined the startup world early in his career. As one of the first employees, he took on just about every role from technical support to sales, QA, and product before serving as President of the company prior to leaving and founding his own venture, ProsperStack.During today's show, Tony shares his secrets on:- Churn management & solutions- How LTV is one of the most crucial...2024-04-0329 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #37 Choosing Impact Over Income ft. Larry Long Jr.In today's episode of Revenue Reimagined, we're joined by Larry Long Jr., CEO at LLJR Enterprises.Larry Long Jr is the Founder and CEO (Chief Energy Officer) of LLJR Enterprises, focused on motivational, inspirational, and most importantly, transformational Speaking, Emceeing, Coaching & Training programs. He is the host of the weekly Live Show, ‘Midweek Midday Motivational Minute’, host of the weekly Live Podcast, ‘The Cold Calling Podcast’, and Author of ‘JOLT!’.During today's show, Larry shares his secrets on:- Finding your Internal Motivation- The Power of Perspective- Why Practici...2024-03-2735 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #36 Door-to-Door Lipstick Sales to Founder & CEO ft. Alina VandenbergheIn today's episode of Revenue Reimagined, we're joined by Alina Vandenberghe, Co-Founder and Co-CEO at ChiliPiper.Co-Founder and Co-CEO Alina Vandenberghe created Chili Piper in 2016, the pipeline conversion platform for B2B marketing, sales, and operations teams. The born entrepreneur started her first company before high school before she even knew what entrepreneurism was. Sold lipstick door to door. She saw it was a low-margin business so she decided to do a master's in computer science instead.After building mobile products loved by millions — and that was keynoted by Steve Jobs on stage — Alin...2024-03-2035 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #35 AI-Powered Sales Leadership ft. Alex McNaughtenIn today's episode of Revenue Reimagined, we're joined by Alex McNaughten, Co-CEO at GRW.AI.Alex McNaughten, hailing from New Zealand, is the co-founder and co-CEO of GRW AI. GRW AI is a team management co-pilot that makes every sales leader exceptional. Prior to that, Alex has been a top-performing seller, revenue leader, and 2 x founder who has supported over 150 companies to build high-performing sales teams across APAC.During today's show, Alex shares his secrets on:- Sales management & leadership- Coaching gaps in your team- What will...2024-03-1333 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #34 From Playstation to Product Pioneer ft. Derek OsgoodIn today's episode of Revenue Reimagined, we're joined by Derek Osgood, Co-Founder and CEO at IGNITION.Derek Osgood, a former marketing executive and founder of Ignition, shares his journey from working in various companies, including an early role at Rippling and significant contributions to PlayStation, to creating a platform designed for product and marketing teams. Ignition, born out of Osgood's experiences in launching over 100 products and his desire for a tool that simplifies the go-to-market (GTM) process, aims to consolidate various tasks and workflows into a single, cohesive platform. Osgood discusses the genesis of Ignition, highlighting the...2024-03-0632 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #33 Trust, Quick Decisions, and the "Gritty" Mindset ft. Jake ReniIn today's episode of Revenue Reimagined, we're joined by Jake Reni, Co-Founder at Revenue Reimagined.Jake Reni, Co-Founder of Revenue Reimagined, shares his background in the tech industry and surgical devices, and how he transitioned into the fractional world to make a bigger impact. He discusses the common challenges faced by Founders, including the importance of trusting team leaders, making quick decisions, and understanding the target market for early-stage startups. Reni also emphasizes the significance of alignment and communication in business relationships, and the importance of having a gritty mindset with qualities like gratitude, curiosity, humility, and...2024-02-2833 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #32 Keep It SIMPLE to Boost Your Company's Sales ft. Jonathan MahanIn today's episode of Revenue Reimagined, we're joined by Jonathan Mahan, Co-Founder at The Practice Lab.Having spent over a decade as a sales professional, Mahan found success in using a human-centric approach to sales that aligns with the science of human influence in decision-making - However, he struggled to apply the knowledge he had learned to his live calls when under pressure. This led him to start The Practice Lab, a company that helps sales professionals develop their skills and abilities through practice and repetition, similar to how other disciplines like the military, music, and sports...2024-02-2135 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #31 Myth Busting Marketing Stigmas by Building Her Own Agency ft. Brianna DoeIn today's episode of Revenue Reimagined, we're joined by Brianna Doe, Co-Founder and CMO at Verbatim.Brianna speaks about the origin story of Verbatim and her experience working in marketing across multiple industries. She explains that she always had a full-time job but also had a side hustle in marketing consulting, advisory work, and fractional work. Eventually, she realized she wanted to launch her own agency and hired a career coach to figure out how to make it happen. Brianna believes that agencies can do good work and be impactful, despite the stigma around the industry. She...2024-02-1435 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #30 Drive IMPACT Through Customer and Brand Evangelism ft. Randi DeckardIn today's episode of Revenue Reimagined, we're joined by Randi Deckard, SVP of Client Engagement at Besler.Randi Deckard, SVP of Client Engagement at Bessler and a go-to-market leader, highlights the importance of advocating for clients while also driving impact and living up to the company's brand promise. She defines her role as being responsible for the customer ecosystem, including marketing, sales, and customer success, to generate revenue. She sees herself as an evangelist, acting as a brand ambassador and customer advocate, collaborating cross-functionally to achieve the company's goals. During today's show, Randi shares her...2024-02-0731 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #29 The DO's and DON'Ts of Go-To-Market Strategy for SaaS ft. Jenn SteeleIn today's episode of Revenue Reimagined, we're joined by Jenn Steele, Founder of SoundGTM.Jenn is currently launching a new startup, SoundGTM, a new B2B referrals platform. As CEO, she led Kissmetrics to a successful exit in May 2023. She has deep martech and go-to-market technology experience, starting with HubSpot in its early days along with executive roles at Madison Logic, Bizible, and Indix. She has led marketing, sales, and customer success teams across industries, and holds degrees from MIT and Simmons School of Management.During today's show, Jenn shares her secrets on:...2024-01-3133 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #28 DON'T Sell to Your Customers. SERVE Them! ft. Angela AleaIn today's episode of Revenue Reimagined, we're joined by Angela Alea - President and CRO of LASSO.Angela talks about her experience in revenue-producing roles, from sales to revenue leadership, despite vowing never to do sales. LASSO is a platform for event and entertainment companies, and Alea's background in workforce management and event production enabled her to help LASSO become a key player in the event management space. The industry's assumption that everything is done on a spreadsheet, including the Super Bowl, Oscars, and Grammys, is what inspired the start of LASSO. Angela's role as President & CRO...2024-01-2436 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #27 From The Kitchen to the Boardroom ft. Alan ZhaoIn today's episode, we're joined by former restaurant manager turned self-taught coder, Co-Founder, and current head of marketing for Warmly, Alan Zhao.Alan discusses the parallels between growing a business in the restaurant industry and starting a tech company, emphasizing the importance of focusing on critical tasks during downtime and maintaining a clean CRM system for efficient sales processes. During today's show, Alan shares his insider secrets on:- Dealing with the setbacks in the early years of any startup- Maintaining a UNIQUE brand in a competitive market...2024-01-1736 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #26 The Founders' Journey ft. Alexis ScottThe journey for any Entrepreneur or Founder is a wild one.It's filled with unexpected twists, turns, trials, and triumphs......but the reward is second to none!Alexis Scott knows this better than most.She is a Co-Founder and CEO of Verbatim, a digital marketing company that has helped companies earn $750 MILLION in new revenue, been featured in the Wall Street Journal, CNBC, and other household publications.In today's episode, Alexis shares her unique origin story of how Verbatim got started, how they've successfully differentiated themselves in the market...2024-01-1033 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #25 The POWER of Customer Conversations 🗣️ ft. Anis BennaceurIn today's episode, we're joined by multi-time Founder Anis Bennaceur.Anis currently serves as CEO and Co-Founder of Attention - a next-generation sales conversational platform helping businesses achieve their full potential, with generative AI. He is one of the BEST growth hackers in the B2B space, and has already had a successful exit from his first company.During today's show, Anis shares his insider secrets on:- Why you should be IGNORING all of your competition - and listening to your CUSTOMERS instead.- How to properly leverage A...2024-01-0329 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #24 What IS RevOps? 🤔 ft. Sid KumarRevenue Operations (RevOps) is something that we've all heard before, but what exactly is it? and why should you care?There is no one better to answer that then Sid Kumar, who currently serves as the SVP of RevOps at Hubspot, and was previously Head of Field Sales Operations for Amazon's AWS - a $30B line of business 🤯In today's episode, we unpack exactly what RevOps is, why it matters to EVERY organization (no matter how young or mature) and how any revenue leader of Founder can diagnose and fix their revenue engine....2023-12-2732 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #23 ❌ FORGET "Growth at ALL Costs" ft. Christian KletzlToday we're joined by Christian Kletzl, a highly-experienced  Founder in the tech industry.Christian serves as CEO and Co-Founder of UserGems 💎, a pipeline generation software that helps teams boost pipeline and reduce churn by monitoring job changes of your most valuable buyers, and then automating the next steps.But it didn't start out that way.Join us in today's episode as we go "inside the ropes" of a company that's been growing and changing for over 10 years.Christian shares details about:- Why they STOPPED focusing on growth at "all...2023-12-2033 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #22 "Slow is Smooth, Smooth is Fast" ft. Mac ReddinIn today's episode, Mac Reddin joins us to reveal the in-and-outs of being a VC-backed Founder.Mac currently is Founder & CEO of Commsor - a solution that empowers individuals and companies of all sizes to grow, engage, and activate the networks that drive their growth.Today we discuss why Mac has coined the term "Go-to-NETWORK" instead  of "go-to-market" - and how companies should think about creating their products and launching them.Also, Mac shares his insider perspective on what it's like to be a Founder of a venture-backed startup in the tech space...2023-12-1335 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #21 Revenue Based Marketing 📈 ft. Amy VoskoToday, we're joined by Amy Vosko, someone who has been in the technology industry for 25+ years.Currently, Amy serves as VP of Revenue Marketing at PathFactory, a company that accelerates pipeline and revenue growth through content intelligence.What's "revenue marketing" you ask?Tune in to find out! Amy shares a fresh perspective on how to (actually) connect marketing and sales departments to work together, how to tie marketing performance to revenue generation, and how any Founder should be thinking about marketing to current customers.It's an episode that any F...2023-12-0633 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #20 Power in Partnerships 🤝 ft. Daniel CmejlaToday Adam and Dale are joined by Daniel Cmejla, the VP of Community at Apollo.Daniel is a powerhouse when it comes to building partnerships, community, and brand loyalty around a product and company.Since joining Apollo, Daniel has helped fuel their LinkedIn page following from 800 new followers a month to now 6,000 a month! 😳Founders, marketers, and sales leaders will want to listen in as he shares the secrets that have propelled Apollo's evangelic following.Daniel dives DEEP into how they build relationships with customers, how they find their target audience onl...2023-11-2936 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #19 How AI Will Impact Sales ft. Kevin "KD" DorseySales is dead 💀...and sales professionals are the ones that killed it - according to Kevin "KD" Dorsey that is.In today's episode, we're joined by Kevin "KD" Dorsey, the SVP of Sales & Partnerships at Bench Accounting, and host of the Live Better Sell Better Podcast.KD shares how he got started in sales and how sales professionals have turned into marketers - which is killing the profession.Automations and Artificial Intelligence are going after sales jobs, and KD shares how he trains his teams to actually sell, not market.2023-11-2235 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #18 6-Figure Sales Strategies ft. Marcus ChanIn this week's episode, Marcus Chan joins us to discuss how sales professionals create success by using proven strategies.Marcus is the author of Wall Street Journal International Best-Selling book 6 Figure Sale Secrets, and is a 3x Salesforce Top Influencer voice.Today, we go deep into the importance of using data to drive decisions, how to play "outside the box" and how account executives, SDRs, and Founders can properly adapt strategies to work in their market.As a bonus, Marcus shares is step-by-step play for how he became "omnipresent" across social media in...2023-11-1535 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #17 Become a Sales REBEL Ft. Dale Dupree"Traditional" sales is broken, and lacks imagination.Companies and revenue leaders have seemed to lost their way and have become obsessed with revenue, and not relationships with their customers.If anyone has a roadmap to fix it, it's Dale Dupree.As a former copier salesman, Dale was forced to become a sales REBEL and adopt strategies that are against the grain to find success.In an industry where your first deal can take 48 months, and most sales professionals only last 90 days...you don't have many other choices.Inside today's...2023-11-0835 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #16 How to FIX Outbound Sales Ft. Leslie VenetzIn today's episode, Adam and Dale are joined by Leslie Venetz, known as the "Queen of Outbound Sales" and is a LinkedIn Top Voice.She outlines why outbound sales in B2B tech sales is BROKEN, and also how to fix it ✅Leslie speaks to how any startup or b2b company should structure themselves, how marketing should work with sales, and also the incentives for Account Executives and SDRs.After sharing these insights, Leslie goes DEEP into how you should alter your prospecting and outbound sales efforts so you can actually book me...2023-11-0130 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #15 Shifting FOCUS to Your Customers in Sales Ft. Josh RothJoin us for today's episode where Josh Roth, Director of Revenue at Lob and a Top Sales Voice on LinkedIn.Josh shares his entire playbook that focuses on CUSTOMERS and how important they are to the entire organization.His journey started as an Inside Sales Rep for the New York Mets, where he dove DEEP into the data, to learn more about his territory.That propelled him to make 1,800 customer visits in 1 year for the Mets, and making sure he valued ALL of his customers, and eventually become an Enterprise Account Executive.2023-10-2533 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #14 How to SCALE Your Sales Team Ft. Jed MarhleIn today's episode, Adam & Dale are joined by Jed Marhle, the Director of Sales at Mailshake.Jed has led and grown multiple sales teams from the early stages both at Mailshake and Pandadoc where he served as Global Manager of Outbound Sales Development.Today we explored exactly HOW someone can scale their sales team from the ground up and transition from founder-led sales to a full GTM team.Jed shares how he used the power of WHY to help coach his AEs and SDRs, and also how he challenges his SDRs and AEs...2023-10-1837 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #13 The Importance of Women in Sales Ft. Nikki Ivey, Ashley Coghill, & Katrine ReddinJoin us in a VERY impactful episode all about the current state of women in sales.In today's episode, we're grateful to be joined by 3 incredible sales professionals and thought leaders in the tech industry:Ashley Coghill,  Katrine Reddin and Nikki Ivey.Ashley and Katrine  are hosts of Ashley & Katrine's Infinite Revenue Playlist.Their podcast’s ultimate goal is empowering and connecting with other women who work in Sales, Customer Success, Marketing, and other revenue roles.Ashley and Katrine get candid about their unique experiences, help women tack...2023-10-1155 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #12 Mindset, Habits, and Principles for an Abundant Life Ft. Ian KoniakStuck on a roller coaster.Hanging upside down 180ft in the air......he made a promise to God.THIS was the start of Ian's journey from a top software seller, to scaling his sales enablement business to 7-figures in 2 short years.Take a listen to today's episode as Ian Koniak joins Adam and Dale for an awesome discussion on the mindset, habits, and guiding principles that any revenue-generator NEEDS to work within their genius.Ian has sold $100M in software, and is a former #1 Enterprise Account Executive at Salesforce...2023-10-0439 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #11 Does Effectiveness BEAT Efficiency? Ft. Will AllredIn today's episode, Adam & Dale are joined by Will Allred, Co-Founder & COO of Lavender.aiLavender is the #1 AI Sales Email Coach. It assists you in real-time. Helping you to get more positive replies and write better emails, faster.By analyzing 100s of millions of sales emails in the B2B and B2C space - it's safe to say Will and the team at Lavender have some INCREDIBLE insights.In this episode, Will shares his thoughts on:Effectiveness vs Efficiency - how companies should balance hitting metrics against being humans.How...2023-09-2734 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #10 Surviving the B2B Purge ft. Scott LeeseJoin us in today's episode where we discuss the "B2B Purge" with Scott Leese.Scott is a 6x sales leader, 4x Founder, and 3x Best Selling Author.Scott's main focus now is GTM United - a private community of B2B pros getting feedback, asking questions, and networking in live meetups.Inside today's 30-minute episode, Scott, Adam and Dale discuss:What is this "B2B Purge" (or AI Assassination) of companies and what does it mean for the tech industry?How humans have been discarded from the sales process...2023-09-2036 minBridge the Gap™ by Revenue ReimaginedBridge the Gap™ by Revenue ReimaginedEpisode #9: Empowering Sales Professionals: Sarah Brazier Reveals the Key to Effective SolutionsHave you ever heard these common myths about sales? Myth #1: Sales is allabout selling products. Myth #2: Salespeople are born, not made. Myth #3: The key to sales success is having a magnetic personality. In this episode, our guest Sarah Brazier will debunk these myths and share the truth about starting with the problem in sales to provide effective solutions.Meet Sarah Brazier, Sarah Brazier, a beacon within the sales community acclaimed for her authentic insights, shared on LinkedIn, surrounding the world of sales. Now known as a significant LinkedIn top voice...2023-09-1231 min