Shows
Intentional Advertising Mastercast10. Google Analytics in the time of Coronavirus // Co-Vids Episode 2In our second episode of Co-Vids, Damion Brown of Data Runs Deep shares how the Coronavirus has affected people's online behavior and what we should be looking at inside Google Analytics now to pivot to these changes.
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Click here if you missed what we covered in Episode 1 of our Co-Vids 👉 https://youtu.be/aegaa-I1ELk
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Need help with your Online...2020-05-0424 min
Intentional Advertising Mastercast09. Advertising in the time of Coronavirus: Week 4Another week in lockdown but potentially the first sign of stabilization in the market with both consumers and business potentially thanks to the Australian government Stimulus packages. What has happened with online advertising in the last 7 days? What have Brands done globally in these last 7 days? How can Brands respond in these next 7 days? We'll cover these questions and more.
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Links:
Advertising during the time of Coronavirus: Video 1 https://intnt.nl/youtube-covid19*
Glimpse Trends https://meetglimpse.com/
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Follow us...2020-04-1436 min
Intentional Advertising Mastercast08. Advertising in the time of Coronavirus: Week 3Another 7 days, another more stringent Stage of lockdowns but balanced with the Australian government digging deeper to offer Stimulus packages for Employers and therefore keep Employees in jobs. What further effect has this had on online advertising in the last 7 days? What have Brands done globally in these last 7 days? How can Brands respond in these next 7 days?
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Links:
Advertising during the time of Coronavirus: Video 1 https://intnt.nl/youtube-covid19*
Glimpse Trends https://meetglimpse.com/
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Follow us...2020-04-1441 min
Intentional Advertising Mastercast07. Co-Vids Ep. 1 Conversion Rate Optimisation during CoronavirusIn these last few extraordinary weeks, Australia has moved into Stage 3 of Coronavirus lockdown. In the first of our Co-Vids, we chat with one of our specialist partner agencies, Conversionry, to ask them what effects they're seeing the virus having on e-commerce and to learn what Brands can do to lift their Conversion Rates in these challenging times.
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Links:
Conversionry: https://conversionry.com.au #CovidCrap: http://covidcrap.org/
#CovidCrap: http://covidcrap.org/
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Facebook...2020-04-1429 min
Intentional Advertising Mastercast06. Advertising in the time of Coronavirus: Week 2In the last 7 days, Australia has moved into Stage 2 of Coronavirus lockdown, further escalating restrictions on consumers nationwide. What further effect has this had on online advertising in the last 7 days? What have Brands done in these last 7 days? How can Brands respond in these next 7 days? We'll cover these questions and more.
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Links:
Advertising during the time of Coronavirus: Video 1 https://intnt.nl/youtube-covid19*
Glimpse Trends https://meetglimpse.com/
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Facebook...2020-04-0331 min
Intentional Advertising Mastercast05. Advertising in the time of Coronavirus: Week 1Now that Australia has been through perhaps the most heightened 7 days of Coronavirus activity:
What effect has this had on online advertising in the last 7 days?
Search Advertising
Display Based Advertising
What can Brands do in this new, uncertain environment? And how we can help.
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✍️ Intentional blog: https://intnt.nl/blog
Need help with your Online Ads? Visit our...2020-04-0341 min
Intentional Advertising Mastercast04. The Top 3 Marketing Funnel Mistakes (& how to fix them) // Intentional Advertising MasterclassWhether you are a novice digital marketer or an expert, building a marketing funnel is difficult. Is the initial task of advertising finding out what’s the potential market we’re dealing with and how we're reaching them? Once we’re reaching the right pool of potentials, how do we set up success metrics so we know when prospects are progressing through the funnel? How can we stop wasting time and money on those who are just not ready to purchase? Are we making proper use of saved or Custom Audiences so that our Funnel is flowing cleanly? Or do we...2020-03-1912 min
Intentional Advertising Mastercast03. Is ROAS keeping your Brand small? // Intentional Advertising MasterclassOur agency no longer lives or dies by Returns On Ad Spend(ROAS) as our only measure for success. From our experience, we have seen that when we are too focused on measuring ROAS we tend to overlook far more important numbers. In our third episode of our 'Masterclass' style videos, we will uncover some of the things we have learnt in the past focusing way too much on ROAS and introduce you to a new perspective at how you can view ROAS and your brand's success.
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LinkedIn: https://intnt.nl/linkedin2020-03-1911 min
Intentional Advertising Mastercast02. How to work with Algorithms // Intentional Advertising MasterclassUnderstanding algorithms can be a huge obstacle for many of us, especially for those who are just getting staretd in digital advertising. But even with the right information, how does it all work? In our second podcast episode, we talk about the fundamental difference between advertising online and offline, how to work with algorithms, what is a clean 'Line of Sight?', and how to check your ad accounts for relevancy.
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✍️ Intentional blog:
https://intention.al/blog/
Visit our webs...2020-03-1910 min
Intentional Advertising Mastercast01. Intentional Advertising Masterclass: Introduction<!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}-->Welcome to Intentional.
This is the first in a series of 'Masterclass' style videos to help you to convert more of your potential when advertising online.
In this series, we share the strategies and mindsets we have used to invest in millions of dollars in digital advertising on behalf of our clients. You're going to learn everything from Working with Algorithms to unlocking your unique brand voice to fixing your Marketing Funnel to creating great ads!
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LinkedIn: https...2020-02-2603 min