Shows
The Deep Specialization™️ PodcastFind the Niche Within the Niche w/ Adam Turinas“Pick a niche and then find a niche within the niche.” – Adam Turinas, Founder of Healthlaunchpad.
Today’s "Vertical-Go-To Market" guest is the Founder and CEO of Healthlaunchpad, a company that specializes in account-based marketing and marketing-as-a-service in the healthcare technology vertical.
Adam knows how to keep things niche, and moreover, how to differentiate your offering to a point that your only competitor is the client’s marketing organization itself.
Having racked up decades of experience in the traditional and digital agency business, and a successful stint founding and selling a healthcare software firm, Adam...2024-01-2446 min
Provider's Edge | Peak Performance Guide for Healthcare EntrepreneursEver felt lost in the ever-changing world of healthcare technology?Entrepreneurs, listen up!Your journey through the healthcare innovation maze is about to get a whole lot clearer.I had an enlightening podcast interview with an industry leader, Adam Turinas.And guess what?They've laid out the map for success in digital health entrepreneurship.Here are the 6 gold nuggets you don't want to miss:#1 🚀 Triad of Success: It's all about validating ideas, forging robust partnerships, and embracing iterative strategies.#2 🎯 Niche Selection: This isn't just a choice. It's a game-changer in healthcare innovation.#3 📊 ABCs of Accoun...2023-12-0638 min
The WinBack Marketing PodcastHealthcare Technology & Winback with Adam TurinasI had a really interesting chat with Adam Turinas for this episode of the show. Adam is the CEO & Founder of healthlaunchpad. They help healthcare businesses increase sales velocity and grow demand, and it was really interesting to learn about winback from that perspective. Adam shared 3 winback stories, talked about the importance of timing and the big benefits of winning back lost customers. This is a very rich episode and I know you'll get a lot out of Adam's experiences and insights.2023-12-0124 min
The ABM VoiceS02E18: Revolutionizing Healthcare Marketing with Adam Turinas of Health LaunchpadShow Profile Welcome to the ABM Voice podcast where we interview leading B2B sales and marketing experts about their ideas, best practices, and the latest trends that can help you in your ABM journey. Guest Profile: Adam Turinas is the CEO and founder of Health Launchpad, a marketing consulting firm based in Austin, Texas, specializing in helping health tech firms implement Account-Based Marketing (ABM) strategies to improve results. Adam's background is primarily in marketing, particularly in B2B technology and he ventured into healthcare due to the need for bet...2023-10-1241 minThe ABM VoiceS02E18: Revolutionizing Healthcare Marketing with Adam Turinas of Health LaunchpadShow Profile Welcome to the ABM Voice podcast where we interview leading B2B sales and marketing experts about their ideas, best practices, and the latest trends that can help you in your ABM journey. Guest Profile: Adam Turinas is the CEO and founder of Health Launchpad, a marketing consulting firm based in Austin, Texas, specializing in helping health tech firms implement Account-Based Marketing (ABM) strategies to improve results. Adam's background is primarily in marketing, particularly in B2B technology and he ventured into healthcare due to the need for bet...2023-10-1241 min
The SaaS Sprints Podcast (Content Marketing Podcast)Mapping your content to buyer journey: Adam TurinasIn this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data. So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you!𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦00:00 - Intro 01:36 - Buyer journey as a base to create content 09:06 - Connecting content to buyer intent 13:36 - What is intent data? 17:20 - Is it reliable to build content strategy based on intent data? 20:01 - Engagement planni...2023-09-2538 min
GTM Disrupted with Mike SmartAccount-Based Marketing (ABM) Practices that Get ResultsGTM Disrupted host Mike Smart gets a chance to talk go-to-market, ABM and customer growth practices with Adam Turinas, CEO & Founder of Health Launchpad a health tech marketing consultancy. His new book “Total Customer Growth” outlines how to use ABM to impact topline results. Adam reveals how several health tech companies have benefited from ABM by adopting concepts including precise targeting, personalized engagement and sales development (SDR) buy-in.Key take aways from this episode include:1. How to break marketing lead MQL addition2. Implementing ABM at any size company3. Identifying and tracking Key...2023-08-2339 min
Risk Never Sleeps PodcastEpisode #21. Healthcare Marketing Innovation with Total Customer Growth with Adam Turinas, CEO and Founder of HealthlaunchpadHere is how ABM Strategies and Total Customer Growth are compasses to navigating healthcare entrepreneurship.In this episode, Adam Turinas discusses account-based marketing and its application in the healthcare industry. He describes his shift from consulting to healthcare app creation, introduces the Total Customer Growth concept, discusses ABM tools, and shares entrepreneurial insights on risks and financial independence.Tune in to learn more about Total Customer Growth and account-based marketing for healthcare startups!For more information and ways to increase risk awareness and safety, visit us at www.censinet.com.2023-08-2328 min
The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadThe Buyer's Journey with Melanie Turner, AVP, Healthcare Informatiosn Systems UAB Medicine EnterpriseIn this episode of the Healthtech Marketing Podcast, you will hear from an experienced healthcare IT buyer, Melanie Turner AVP, Health System Information Services, UAB Medicine Enterprise. For anyone selling to healthcare systems IT departments, this is an opportunity to learn what it feels like to be sold and marketed to and most importantly how to build trust. It will also shed light into the inner workings of a large healthcare organization's buying process.Melanie is an RN who has worked both as a clinician and in an operational role in IT and other parts of the...2022-04-0534 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadBuilding a Brand From The Inside Out. An Interview with David Cole from DAC GroupDavid Cole from the DAC Group is not a healthcare specialist per se but has some unique insights that are critical to building brands. David helps companies build brands from the inside out. It's all about how you use the brand to transform an organization and how to change the behaviors of your people so that they manifest and build the brand. This is hard work as it requires ensuring that all the touchpoints reflect the brand, and especially your people.David's approach is a mash-up of brand strategy and change management.In t...2022-03-0229 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadAgile Marketing and How Premier is Changing Its Brand, Kaycee Kalpin, CMO PremierKaycee Kalpin is the hyper-energetic and super smart, Chief Marketing Officer of Premier Inc. Among many other things, she is a devotee and evangelist of agile marketing, In this episode, Kaycee explains how Premier works with thousands of healthcare vendors to meet the needs of hundreds of healthcare organizations. She dives into how they are changing the perception of Premier from being a huge GPO to being a solution provider for the value-based care needs of healthcare organizations. She explains how marketing serves the needs of their key account leads and last but not least goes into her...2022-02-2238 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadThe Importance of Building Trust - Karsten Russell-Wood, Equum MedicalKarsten Russell-Wood is an accomplished and experienced healthcare technology marketing executive. He built his career at Philips and GE Healthcare. As the Chief Marketing & Experience Officer at Equum Medical, he leads brand building, demand generation initiatives for this telehealth-enabled multi-specialty global provider firm.In this episode, Karsten, talks about the importance of the state of digital transformation, customer insight, building trust, and how to do that.Karsten is engaging and insightful and this episode is full of great ideas for healthtech marketers.2022-02-1236 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadThe Power of Networking - Hays Waldrop, Founder of IHESHays Waldrop is an entrepreneur and a champion networker who founded and runs several networking groups for healthcare executives. In his own words, he is "Switzerland" between healthcare executives and suppliers. His groups include the Institute of Healthcare Executives and Suppliers, (IHES). Members are CEOs and their teams, including heads of the supply chain and also select suppliers. Providers join to learn from experts. This is where suppliers come in.Suppliers come to the meetings to inform and teach these provider executives. And obviously, they can influence purchasing, and potentially that leads to sales.2022-01-2533 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadCreating a new singular brand to bring a new mission to life - Ryan Grable, Chief Marketing Officer, PerfectServeRyan Grable heads up marketing for the awesome PerfectServe, a leader in the clinical communications space. Ryan has a ton of experience in technology marketing and has been leading PerfectServe's marketing team for the last year. In this podcast you will learn: - Ryan and team's mission to help healthcare organizations understand how they can help them help their patients - How PerfectServe has integrated three acquisitions and developed a brand strategy across the new entities - How they created a new singular brand and brought this to life under...2022-01-1831 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadBuilding a marketing engine from the ground up - Lucy Railton, Director of Marketing, Smile CDRLucy Railton leads marketing for the fast-growing, Canadian, healthtech business, Smile CDR. Smile is on FHIR, pun-intended. They are helping healthcare organizations solve interoperability issues through their FHIR-based platform. They provide solutions to help their customers adopt open standards to set their data-free. Lucy is a long-time technology marketer who is building a marketing department from the ground up. In this podcast you will learn: - How Smile CDR has climbed a steep learning curve to enter the US market - How they have built a marketing team from a team of 1 to...2022-01-1127 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadBuilding a Tightly Integrated Sales & Marketing Team: Royce Brunson, Chief Revenue Officer, Health Recovery Solutions (HRS)Royce is a long-time digital health growth leader. He is the Chief Revenue Officer of Health Recovery Solutions a remote monitoring provider.In this episode of the Healthtech Marketing Podcast, Royce dives into what it takes to create a tightly integrated sales and marketing team. Let's face it, most sales and marketing teams are siloed and often at odds with each other. Not so at HRS. Royce has created a highly integrated team. This has been key to how Royce Brunson has scaled HRS's sales.Here is what we cover in the episode:...2021-12-1136 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadSEO is Part of the Culture: David Kosloski, Director of Marketing, AveleadHow does helping a poor Peruvian result in mastering SEO? OK, not a question you will come across every day. Well for David Kosloski, a conversation with his travel guide on a trip to the Andes, inspired the creation of a travel business, where he taught himself the science and art of SEO.If you are interested in SEO and how to create content to drive demand, this episode is for you! David is a sensei at making SEO work hard and understanding what content to create to improve the chances that prospects will find a...2021-11-1735 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadTales from a B2B Marketing Guru: Drew Neisser, CEO and Founder of Renegade Marketing and the CMO HuddlesDrew is truly a B2B Marketing rock star. He is the founder of Renegade Marketing, a very successful B2B agency, and also the founder of the CMO Huddles. He has a really great podcast on B2B marketing called Renegade Marketers Unite. And last but not least he is also the author of a must-read new book for B2B marketers called Renegade marketing – 12 steps to building unbeatable b2b brands. In this episode, you will hear why great marketers are Cats, how to create great marketing, how to build amazing B2B brand...2021-11-0436 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadThe Future of Event and Experiential Marketing: Robyn Duda, Growth Strategist and Experiential MarketerMarketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. In this episode, we feature the awesome Robyn Duda who is an expert in Events and experiential marketing. She shares insights on how the event marketing space has been disrupted by the COVID 19 pandemic.She highlights how event marketers are adapting to the situation and probe some candid perspectives on what the future market looks like.This podcast is brought to you by HIMSS the leading healthcare technology member or...2021-10-2129 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadInsights from a Healthcare IT Buyer: Dr Jordan Tannenbaum, CIO/CMIO St Peter's HealthcareMarketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. Dr. Jordan Tannenbaum is a physician turned CIO and CMIO at Saint Peter’s Healthcare System, New Brunswick, New Jersey.In this episode, Dr. Jordan shares about his career, and how his Healthcare organization has adapted to the COVID-19 pandemic, and how this has affected the services that their patients seek.This podcast is brought to you by HIMSS the leading healthcare technology member organization in partnership with healthlaunchpad.2021-10-2136 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadHow To Build a Leading Healthcare IT Brand: Jim Rose, Chief Marketing Officer, IntersystemsMarketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. In this second episode of our Healthtech Marketing Podcast series, you will hear from marketing veteran, Jim Rose who leads marketing for the awesome InterSystems.Jim shares insights and candid perspectives on how to build a brand for a large poorly understood software firm. This podcast is brought to you by HIMSS and healthlaunchpad.Podcast Highlights With Timestamps [2:37] Mr. Jim Rose Career Journey [4:20] InterSystem & Focus On...2021-10-1335 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadA Healthcare Tech ABM Master Class: Ben Person, VP of Global Marketing, NuvoloIn this First Episode of the Healthtech Marketing Podcast, you will hear from Ben Person, who leads marketing for the fast-growing Software firm, Nuvolo.This is a master class on ABM and focuses on how to make it work, how to measure it, and how to build an ABM Demand Generation Engine. This podcast is brought to you by HIMSS and healthlaunchpad.Podcast Highlights With Timestamps: [2:47] Nuvolo’s Background [3:57] Ben Person’s Career Journey [5:32] How Nuvolo Restructured Its Marketing [7:22] Nuvolo’s Approach To Brand Awareness [9:24] How Nuvolo Implements ABM [10:11] Explaining Intent Data [11:28] Nuvolo’s ABM Campai...2021-10-1324 min
The Morning Fix by 510k CafeHealthcare Marketers Outlook on 2021We recently sat down with Adam Turinas, founder & CEO, of Healthlaunchpad and Lauren Goodman, director of market intelligence, at HIMMS - the Healthcare Information and Management Systems Society. They shared the results of a survey of health tech marketers and how marketing has changed as a result of the pandemic. There were a few surprises from the survey including one about marketing budgets in 2021.We also learned more about Account Based Marketing (ABM) and how healthcare marketers can begin to start implementing those programs in their companies.Tune in to fi...2021-03-0326 min
The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadEpisode 6 - How Healthcare Tech Purchases Are Changing with John Ulett, CIO of CentraState Healthcare SystemThis is episode 6 of the healthcare startup podcast and today we have a special episode. Last week I ran a webinar with my good friend John Ulett who is the CIO of CentrasState Healthcare in NJ. He have a really interesting talk about how he sees tech purchases changing in healthcare.
You can see the presentation on healthlaunchpad.com.
This podcast is a recording of John’s talk. It is chockfull of insights and he is a very engaging guy.
In the webinar John covered:
- How the impact of COVID-19 differs ac...2020-07-2916 min
HealthTech HustleEpisode 17: "What You Need to Know to Run A Healthcare Tech Company" | Adam Turinas, HealthlaunchpadAdam Turinas is the CEO of Healthlaunchpad, a new firm that helps technology companies grow their
healthcare business. He is also a mentor towards two startups and the TMC innovations accelerator
program as well as the capital factories accelerator program.
In this episode of the HealthTech Hustle, Adam shares his journey in the healthcare tech industry which
started back in 2012 and its ups and downs. Listen in to hear the lessons that Adam has learned while
running a startup with limited finances in a highly saturated market.2020-07-0140 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadEpisode 5 - Joanne Lin, Principal, Newark Venture PartnersJoanne is a principal at Newark Venture Partners (NVP), an early stage investment fund. NVP is based in Newark and was started by Audible's founder, Don Katz to help revitalize the entrepreneur community in Newark, NJ. They have invested in many healthcare businesses in partnership with RWJ-Barnabas Health and Horizon BCBS of NJ. Healthcare investments include Orbita, Wellsheet, Credsimple and Ride Health.
In this podcast, Joanne explains NVP's investment thesis, how they help early stage startups gets through seed funding to their A-round. She covers the key healthcare trends that NVP is focused on as a result...2020-05-2039 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadEpisode 4 - Emily Reiser, Senior Manager, Innovation Community Engagement, Texas Medical Center TMCiThis week's episode is with Emily Reiser who manages the startup community at TMCi, Texas Medical Center's extraordinary accelerator program (and more!). Emily has worked with dozens of startups from around the world and she shares some brilliant perspectives on the world of healthcare startups.
In this podcast Emily talks about TMCi and the access it provides to the mega-daddy of all medical centers, Houston's mighty Texas Medical Center with multiple healthcare systems, 100,000 employees and over 10 million patients.
You will learn about TMCi's accelerator program, what they are looking for, how to apply and the...2020-04-2824 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadEpisode 3 - Joe Scott FACHE, Startup mentor, former hospital CEO and Transformation Executive, RWJ-Barnabas HealthJoe is a long-time hospital executive, who ran large hospitals in New Jersey and Florida. In his last role, he was the Transformation and Strategy Executive at RWJ-Barnabas Health, NJ, leading major transformation initiatives.
Joe has been a great supporter of startups including Uniphy Health, Wellsheet and 1huddle, acting as both a mentor to the executive team and helping incubate these startups.
In this podcast, Joe discussses key issues affecting healthcare systems and startups including:
The impact of COVID-19 on healthcare systems today and what it will mean for the future of healthcare
The...2020-04-2125 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadEpisode 2 - Ed Gaudet, CEO and Founder of Censinet, Third-Party Vendor Risk Management Software PlatformHow Ed created Censinet is a case study in how to launach a healthcare startup.
Ed Gaudet has thirty years experience in enterprise software and much of that in healthcare. Prior to founding Censinet, Ed was general manager of Imprivata's Cortext, secure communications business.
He founded Censinet as he saw the need for a better way to address the security risk posed by the wide array of vendors healthcare systems have to manage.
In this podcast, Ed explains way and how they started Censinet, how they raised capital and created partnerships with...2020-04-0840 minThe Healthtech Marketing Podcast presented by HIMSS and healthlaunchpadEpisode 1 - Nestor Velez, CEO and Founder of Sanomind, mental health startupWhen Nestor was in his 20's, he attempted suicide twice. He tried to get help but could not get a psychologist to to take him on. In the end he turned to Youtube and found a recording by a therapist that helped him get through this difficult period in his life.
The experience inspired Nestor to start Sanomind, a solution that bridges the gap between people in need of counseling and therapists. Sanomind makes it easy for theraspists to record and stream counseling sessions that are available to anybody in need.
Nestor has just completed...2020-04-0717 min
Passage to Profit Show - Road to EntrepreneurshipThe NYC Tech Startup Ecosystem & Artificial Intelligence with WeWorks Labs Manager, Mina Salib, 11-17-2019In this episode, hear about how the tech startup ecosystem in NYC as well as AI's growing influence in the industry with Mina Salib, Labs Manager at WeWork Labs. WeWorks Labs is WeWork’s global innovation platform powering the next generation of industry transformation by helping startups and corporations create the future. Mina is also the founder & host of AI in the Wild, a podcast focused on helping professionals across industries apply AI in their organizations. Visit Mina on his LinkedIn at: https://www.linkedin.com/in/minasalib/
Our Featured Executive Spotlight is Adam Turinas:
Adam T...2019-11-191h 01