Shows
Behind Brand LinesHow Boutiques Can Use A.I. to ScaleHow Retailers Can Use AI to Make Smarter Buys, Save Time, and Sell More | Behind Boutique LinesIn this episode of Behind Boutique Lines, Chansey and Adeel break down exactly how boutique retailers can use AI tools like ChatGPT, Shopify Magic, and Fyxer to run smarter businesses—from pre-ordering at market to writing better product descriptions.You’ll learn how ChatGPT can analyze your past sales data and help you:Predict your next bestsellersIdentify underperforming SKUsMake data-driven pre-orders with confidenceFill gaps in your product assortmentAvoid overbuying or wasting open...2025-07-0230 min
Behind Brand LinesHow Tariffs will Change the Current Fashion Industry📦 Description: Tariffs jumped from 10% to 145% almost overnight—then dropped back to 30% after a 90-day pause agreement between the U.S. and China. But what does that actually mean for boutique owners?In this episode, Adeel and Chansey break down the real impact of rising import tariffs on your buying strategy, pricing, and profitability. We’ll walk you through:✅ How tariffs affect your landed cost and markup ✅ Why the 30% rate isn’t as temporary as it sounds ✅ What caused the spike—and why AI chip negotiations matter ✅ The myth of “Made in America” as a qu...2025-06-1730 min
Behind Brand LinesHow to Make Money Running a BoutiquePODCAST EPISODE: How to Apply Profit First to Your Boutique Business (Without Losing Your Mind or Your Margin)Running a boutique can feel like a constant juggling act—between buying inventory, marketing, paying yourself, and somehow turning a profit. In this episode, we break down how to apply the Profit First method to your boutique business so you can stop living paycheck to paycheck and start building a brand that’s both profitable and sustainable.We’ll show you how to shift your mindset from “sales first” to “profit first...2025-05-2918 min
Behind Brand LinesWhere You Need to be Selling Online as a Boutique OwnerThinking of expanding your boutique’s sales channels but not sure where to start? In this episode, we break down the pros, cons, and best use cases of selling on Amazon, Shopify, TikTok Shop, and Etsy—so you can make the smartest decision for your business.Whether you're a seasoned boutique owner or just getting started in retail, we walk you through how each platform works, what kind of products sell best, and what kind of boutique owner each one is really built for.👉 You'll learn:Which platform gives you full br...2025-03-2128 min
Behind Brand LinesBoutique Buying Like a Pro – The 80/20 Rule, Smart Inventory Moves & Vendor RelationshipsWant to stop guessing and start buying smarter for your boutique? In this episode of Behind Boutique Lines, we’re diving into proven inventory strategies that will help you maximize profits, minimize risk, and keep your customers coming back for more.🚀 Here’s what you’ll learn:✅ Follow the 80/20 Rule for Inventory – Keep 80% of your stock in bestsellers and 20% in trend-driven statement pieces to maintain steady sales while staying fresh.✅ Use Data Over Gut Feelings – Track sell-through rates, customer demand, and POS analytics to make informed buying decisions.✅ Buy in Depth for...2025-03-0518 min
Behind Brand LinesFIVE Predictions for Boutique Owners based on how 2025 StartedAdeel gives his 5 predictions for boutique owners after the first round of trade shows for the year.Podcasts for Boutiques, Retailers, Live Sellers, Brands, and WholesalersFollow us on Instagram: https://instagram.com/graceandemma.wholesaleFollow Adeel on Instragram: https://instagram.com/making.adeelShop with us on Faire: https://faire.com/direct/adeelJoin our Retailers Group: https://facebook.com/groups/sgwholesale2025-02-2013 min
Behind Brand LinesSpring/Summer 2025 Trend Predictions: What Boutiques Need to KnowGet ahead of the fashion curve with this trend-packed episode of Behind Brand Lines! Hosts Adeel, Haley, and Chansey dive into the must-know styles, colors, patterns, fabrics, and silhouettes that will define Spring/Summer 2025. From the bold world of maximalism to the clean simplicity of minimalism, this episode explores how these aesthetics are shaping the season's hottest trends.Discover standout colors like Santorini blue and blush pink, timeless patterns like leopard print and polka dots, and fabrics that blend comfort with style. Plus, hear how boutique owners can curate collections that cater to every shopper, from statement-loving...2024-12-1118 min
Behind Brand Lines9 Lessons from a Boutique Owner Who Closed Up ShopIn this heartfelt episode of Behind Brand Lines, Adeel, Haley, and Chansey tackle the tough but valuable lessons that come from closing a boutique. Inspired by the experiences of a boutique owner who shared her nine hard-earned insights, this episode is a must-listen for anyone navigating the highs and lows of running a business. From understanding personal liability with business credit cards and leases to the importance of hiring a great accountant and registering as a woman-owned business, these lessons are packed with actionable advice. Most importantly, the team explores the emotional side of business failure and the empowering...2024-11-2517 min
Behind Brand LinesHow Boutiques Can Win Black Friday this YearIn this episode of Behind Brand Lines, Adeel, Haley, and Chansey gear up for one of the busiest shopping events of the year: Black Friday! With fierce competition and shoppers starting earlier than ever, it's crucial for boutique owners to have a solid game plan. Adeel breaks down essential tips to help you succeed this Black Friday, from offering Buy Now, Pay Later options to strategic upselling and bundles. Learn why starting your marketing efforts early can make all the difference, and get insights on how to wow your customers with irresistible deals. Whether you’re a sea...2024-10-2114 min
Behind Brand Lines11 Lessons from America's Best Boutique Live SellersAt ARRAY 30A, we've connected with some of the most inspiring boutique owners who have mastered the art of live selling. In this episode, we’re diving into their journeys to bring you the key takeaways that can transform your boutique and community. From being authentic and bold to building a loyal audience, we cover it all.Learn why rephotographing yourself, being the face of your boutique, and leveraging super fans can make all the difference. Discover how to educate, entertain, and create an unforgettable live experience that keeps your audience coming back for more. Whether you're ju...2024-10-0427 minBehind Brand LinesWhy does a clothing wholesaler need a podcast?!Welcome to the very first episode of Behind Brand Lines, the podcast by Southern Grace Family of Brands! In this episode, we're diving into the "why" behind our new podcast—why does a wholesaler need a podcast, and what’s in it for you? As consumer habits shift and small businesses face new challenges, we're on a mission to support our boutique partners in every way possible. Join us as we introduce Southern Grace Family of Brands, share our story, and explore how we can help your boutique grow, adapt, and thrive in 2024. Whether you're looking for trend insights, grow...2024-10-0406 minBehind Brand LinesTheme SongPodcasts for Boutiques, Retailers, Live Sellers, Brands, and WholesalersFollow us on Instagram: https://instagram.com/graceandemma.wholesaleFollow Adeel on Instragram: https://instagram.com/making.adeelShop with us on Faire: https://faire.com/direct/adeelJoin our Retailers Group: https://facebook.com/groups/sgwholesale2024-09-2700 min
The MadMen PodKelly Helfman: Fashion Branding, Celebrity-Backed Brands, Weird Brand Collabs, and Doing Things the Right WayEpisode 12
Kelly Helfman (instagram.com/kellyhelfman), the President of the Fashion Division of Informa Markets, the parent company of Magic, Coterie, and Project sits down with Adeel (instagram.com/adeelmitha) to discuss fashion branding for consumers and wholesale. She talks Magic Trade Show, Celebrity-backed Fashion Brands like D'Amelio Footwear, Skims, and Good American. She also gives her takes on Hailey Bieber's collab with Krispy Kreme, the Premiumization of Fossil and Ralph Lauren, and Walmart growing their fashion arm.
Connect with Adeel on LinkedIn: https://www.linkedin.com/in/adeel-mitha/
Connect with S...2023-09-1348 min
Wisdom by WESAWisdom by WESA 82: A Family of Brands with Southern RootsWe discuss the unique family history and bold marketing strategies that have led to Southern Grace's success. Listen In...
Guests and Links Episode 82:
Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Adeel Mitha
Guest: Sam Seibenthall
Link: Southern Grace
Visit the WESA Website
2022-02-1524 min