Shows
Building With Buyers: Startup Marketing and Growth Fueled By Customers263 - The Customer Hero Mindset Shift (Aditya Vempaty, MoEngage)Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl.Here’s what we cover:02:46 Team Structure and Regional Dynamics - including why one PMM reports under the CEO05:33 Steering the Ship & Gaining Buy-In for Strategic Initiatives11:10 The Role of Customer Feedback in Marketing13:48 Repositioning MoEngage in a Changing Market16:32 Navigating AI in Customer Engagement19:33 Positioning and Storytelling Across Regions26:52 Cultural Nuances in Storytelling e.g. India versus US...
2025-11-1947 min
The Dave Gerhardt Show (from Exit Five)The B2B Buying Experience With AI: What Changes?#304 | AI Buying Shift | This episode is from a recent Exit Five live session where I pulled together Lindsay O'Brien (Head of Marketing & Operations, Predictiv), Tom Wentworth (CMO, incident.io), and Aditya Vempaty (VP of Marketing, MoEngage) for a real talk on how AI is completely rewiring the B2B buying journey. We got into why buyers no longer need your pretty funnel, how AI-powered research changes the sales call, and what that means for your GTM strategy.Timestamps(00:00) - – Intro + Dave Sets the Stage
(03:21) - – How AI Is Changing B2B Buying
(10:21) - – The Big Sh...
2025-11-171h 03
Tech Marketing RewiredUsing Trust, Creativity & Distribution to Win in Tech Marketing with Aditya VempatyEver wondered how challenger tech brands compete (or co-exist) with industry giants like Adobe and Salesforce? In this enlightening conversation, Aditya Venpati, VP of Marketing at MoEngage, shares the trust, creativity, and distribution strategies that help an AI-first customer engagement platform stand out in crowded B2B tech markets.Aditya’s journey from engineer to marketer gives him a practical lens on SaaS marketing and go-to-market decisions. He asks a simple question of every tactic, does it actually work for the end user? That mindset powers a human-centric strategy focused on building trust, solving real customer problems, an...
2025-08-2645 min
BrandformanceWhat MoEngage Learned From Apple, Amazon — and the DTC PlaybookIn this episode of the Marketing Scientists Podcast, Aditya Vempaty, VP of Marketing at MoEngage, reveals why the future of B2B growth looks a lot like DTC. Drawing inspiration from Apple’s emotional storytelling and Amazon’s experience-driven branding, Aditya explains how the best B2B marketers are ditching playbooks built on CAC and spreadsheets and replacing them with narrative, positioning, and trust.He also dives into why most companies fail at category creation, how to win mindshare with brand-first messaging, and why emotional resonance is the real growth unlock in crowded markets.
2025-07-2846 min
The Animalz Content Marketing PodcastAditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply ReachEnterprise content only works when people see it. In this episode, Aditya Vempaty, VP of Marketing at MoEngage, shows you how to build content that spreads and brings in revenue.He starts every project with customer calls. Their words turn into clear messages and sharp ideas. His team builds content “with distribution in mind,” leverages customer research as a non-negotiable input, and uses “borrowed authority” from partners and customers to widen reach. They delete dead posts, keep the few that pull traffic, and rebuild tight topic clusters that tie straight to revenue.
2025-06-2449 min
The Animalz Content Marketing PodcastBreaking Down the Walls of Enterprise Content Marketing (Season Intro)“How do the largest, most complex B2B SaaS teams actually get content out the door?”Season 2 of the Animalz Podcast kicks off with hosts Ty Magnin (CEO) and Tim Metz (Director of Marketing and Innovation) pulling back the curtain on the real world of enterprise content marketing.Ty shares firsthand lessons from leading content at UiPath during hypergrowth, while Tim brings an outsider’s perspective, asking the “obvious” (and sometimes “stupid”) questions that rarely get answered. Together, they dig into why enterprise content operations are so complex, what’s really happening behind all the process...
2025-05-2213 minThe Dave Gerhardt Show (from Exit Five)The 7 Marketing Metrics Every B2B Leader Should Report On#235: Strategy |In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage, to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he’s learned how to build dashboards and reporting frameworks that actually communicate marketing’s impact across leadership, sales, and finance.Matt and Aditya cover:Why marketing metrics should translate performance into a common language the business understandsThe four buckets of metrics every B2B team should trackHow often you should be repo...
2025-04-0743 min
Thought Leadership StudioStrategic Insights in Marketing Innovation with Aditya Vempaty of MoEngageIn this episode with Aditya Vempaty, delve into how AI and personalization are reshaping marketing strategies. You'll learn about the power of engaging customers on a personal level, innovative approaches to customer interactions, and the shift towards data-driven marketing.
Gain insights into strategic marketing leadership and the latest tools and techniques. This discussion promises to equip you with the knowledge to transform your marketing approach, embracing AI for a competitive advantage.
Unlocking AI in Marketing: The revolution of personalization.
Engagement Through Personalization: Crafting resonating messages.
Innovation in Customer Interactions: Engage and build relationships.
Transforming Marketing Beliefs: From traditional to personalized...
2024-02-0339 min
How the Fxck SEO Podcast$1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty"There's no search volume for what we do"—okay, well do THIS instead.
In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it.
In this conversation, we discuss:
Why you should ignore your competitors.
Pain points and ‘the need behind the need’.
How to make SEO a demand creation channel.
How to tell if your product marketing is focusing on the wrong problem. ...
2023-12-0446 min
Fintech Business PodcastInterview: Stuart Sopp, Founder & CEO of CurrentHey all, Jason here.Well, there was no shortage of late-breaking news on Friday — like the Fed’s report on SVB’s failure, the FDIC’s report on its supervision of Signature, and what appears to be the collapse of troubled First Republic Bank.Given you’ll have no shortage of content covering those developments (and to give me time to read all of them and develop an informed opinion), I’m bringing you something else entirely this Sunday morning.While in New York for NY Fintech Week, I had the chance to sit down wit...
2023-04-3032 minFintech Business WeeklyInterview: Stuart Sopp, Founder & CEO of CurrentHey all, Jason here.Well, there was no shortage of late-breaking news on Friday — like the Fed’s report on SVB’s failure, the FDIC’s report on its supervision of Signature, and what appears to be the collapse of troubled First Republic Bank.Given you’ll have no shortage of content covering those developments (and to give me time to read all of them and develop an informed opinion), I’m bringing you something else entirely this Sunday morning.While in New York for NY Fintech Week, I had the chance to sit down wit...
2023-04-3032 min
Thrills and Chills: Establishing Product MarketingEvolving Your Problem Marketing Career with NexHealth’s VP of Marketing, Aditya Vempaty“I like to say it’s problem marketing, not product marketing..” - Aditya Vempaty Aditya is the VP of Marketing at NexHealth, a company who is evolutionizing the world of dentistry and medical offices to enable growth of practices and ensure that entrepreneurs are maximizing their ROI. Aditya is a pro at category creation and influencing people at a large scale. In this interview he shares his experience finding innovative solutions in new spaces where there is a clear need for a revolution. This interview...
2021-11-1128 min
Agency IconsAditya Vempaty of Synthego on retention as a marketing-driven metric and a focus on customers instead of productPodcast outline[01:35] Aditya’s background[03:20] What consumers care about more than your product[05:35] Why companies need to identify the problems prospective customers are trying to solve[08:45] Why retention is more important than acquisition[10:48] The biggest lesson Aditya has learned in his career[12:00] How Aditya builds trust with consumers through “problem marketing”[13:35] Why building community is important and how Aditya builds community [14:24] What it was like for Aditya to go from a SaaS product to biotechnology[16:31] How Youtube will be leveraged more in a B2...
2020-08-1221 min
Tech QualifiedGenome Engineering and Marketing Tactics with Aditya Vempaty of SynthegoDuring this episode of Tech Qualified, Tristan Pelligrino chats with Aditya Vempaty, the VP of Marketing at Synthego. Aditya chats about his past working experience prior to Synthego and highlights how it’s important to build trust with prospects with B2B marketing. Aditya also covers why he enjoys the startup culture so much and pinpoints what drives him as a marketer. Episode Highlights Aditya’s education included an electrical engineering degree from Georgia Tech and he started his professional career as a programmer before moving into a marketing role. Aditya discusses his inclination towards startup envir...
2020-06-0238 min